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Celebrating The #PowerOfWomen: Top Women in the SalesTech Industry You Should Follow

This article is a quick reference to the top 30 Women in the SalesTech Industry

This week, we are celebrating International Women’s Day (IWD 2019) at SalesTech Star. The theme of this year’s IWD is “Balance for Better.” But are we really balancing the genders at work, especially in Sales Operations and relevant technology areas?

In the Sales Technology industry, we see a visible gender divide. With the aim of encouraging women to join Sales Technology and empower them with relevant opportunities, we are featuring some women who have made a mark for themselves globally and are promoting the theme of IWD 2019 with their powerful intellect and vision.

In Part 1 of this series, here’s the list of women in Sales you should read about:  

Sally Duby

Sally Duby
Sally Duby

Sally is a passionate woman in Sales Technology. Much of her efforts are focused on transforming Insides Sales and Sales Development.

Named among Sales Hacker’s Most Influential Women in Sales, Sally considers building the next generation of Inside Sales teams and Sales Development teams her immediate goal. She has been voted one of the most influential Inside Sales experts by the AA-ISP. She is currently the Chief Sales Officer at The Bridge Group.

LinkedIn

Read More: SalesTech Interview With Anthony J. Cresci, VP Business Development And Operations, Theta Lake

Jennifer Brandenburg

Jennifer Brandenburg
Jennifer Brandenburg

As the Vice President-Inside Sales at ServiceMax – From GE Digital, Jennifer is a big source of inspiration in Sales Technology. She is entrusted to build high-impact organizations that are repeatable, measurable and predictable. Backed by extensive experience in the high-technology industry from an early-stage start-up to large enterprise companies worldwide, Jennifer has repeatedly attained her revenue objectives, improved sales team focus and effectiveness, and set the “bar high” for future growth in her various roles at The Bridge Group, Rimini Street and LiveHive.

LinkedIn

Read More: Account-Based Marketing (ABM) Is Your Growth Opportunity In 2019

Nicolette Mullenix 

Nicolette Mullenix
Nicolette Mullenix

Nicolette is the Sr. Director, Global Sales Development at a Cloud-based data warehousing startup, Snowflake Computing. In her current role, she looks after elite dimensions of Sales and Marketing Operations. This includes Sales Development as the core driver of quality pipeline and revenue growth at her company. Previously, Nicolette has worked with technology companies such as ToutApp and Dynamic Signal.

LinkedIn

Amy Slater 

Amy Slater
Amy Slater

Amy Slater is the VP of Sales at Palo Alto Networks. She is a phenomenal SalesTech Speaker, Author and a Social Selling Advocate. With over two decades of experience in the technology industry, Amy has set her vision wide and far. She has worked with leading global enterprises such as AT&T, Cable, and Wireless, Cisco, Salesforce.com, Acxiom, Rovi and TiVo.

Today, she is an influential force to reckon with on topics such as Enterprise Sales Strategy and Sales Operations, as well as on Sales methodology, process, and customer engagement. Amy is also a part of WITI (Women in Technology International).

LinkedIn

Read More: SalesTech Interview With Ryan MacInnis, Director of Marketing at Notarize

Tonni Bennett 

Tonni Bennett
Tonni Bennett

Tonni is a high-flyer with tremendous momentum in the Sales Technology industry. She ranked among the Top Sales Leader – TAG One in the Millennial Awards 2016. Tonni was also a Power 30 Under 30 winner in 2016. She has been a part of leading Sales Technology and Analytics companies such as Pardot, SalesLoft, and Terminus.

LinkedIn

Susan Marshall

Susan Marshall
Susan Marshall

From being a part of Adobe’s Product Development team in the early 2000s to becoming a CEO of a leading technology company, Susan has traveled the universe in her domain. She has donned many hats in the Marketing department with her stint at Salesforce Pardot being the most illustrious. In 2015, Susan launched Torchlite to provide people access to a marketplace of freelance Marketing Cloud experts. With Torchlite’s platform, organizations can easily manage these rockstars and get a lot more done.

LinkedIn

Jen Spencer

Jen Spencer
Jen Spencer

An illustrious technology speaker at various events and conferences, Jen is the Vice President, Sales and Marketing, at SmartBug Media. She is also the Board Member at Girls in Tech PHX.

Prior to her role at SmartBug, Jen was the VP of Sales and Marketing at Allbound, a partner sales acceleration software-as-a-service solution provider. She was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and Channel Sales and Marketing. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads.

LinkedIn

Catie Ivey Coutinho 

Catie Ivey Coutinho
Catie Ivey Coutinho

Another woman in Sales Technology who makes her presence felt with her indomitable sales attitude and culture, Catie is a lover of all things digital. She is a firm believer in making ‘human connections’ and driving those to empower people to make firm decisions. Currently, Catie is a Regional VP of Sales at Demandbase, a leading B2B Marketing Technology company. She was earlier part of Marketo, Insightpool, and Salesforce, growing at a pace most Sales professionals can only envy.

LinkedIn

Anneke Seley

Anneke Seley
Anneke Seley

Anneke believes in next-generation Sales ideas. As a leading Sales Expert and Advisor, she is widely recognized as the Founder of Oracle Inside Sales. She found her calling in Reality Works, a company she founded in an era when no one believed anyone would buy B2B software without an in-person meeting. She designed and built Oracle’s inside sales group — now a multi-billion dollar global sales organization. Today, her Sales Technology team of experts at Reality Works Group helps B2B companies build revenue–generating businesses of the future.

LinkedIn

From Our MarTech Publication: TechBytes with Christopher Golec, CEO, Demandbase

Lindsey Irvine

Lindsey Irvine
Lindsey Irvine

Lindsey is the current SVP and COO of MuleSoft, a Salesforce company. At Salesforce, she is entrusted to take the company forward into the next era of Digital Revolution with her expertise in the Internet of Things (IoT). She brings more than a decade of leadership experience in the technology industry, scaling services and teams at both large enterprises and early-stage startups.

Lindsey most recently served as Vice President for Salesforce IoT, where she led all go-to-market activities. At Salesforce, she also served in leadership roles spearheading strategic ISV partnerships and industry marketing, as well as serving as a company spokesperson and customer evangelist. Prior to Salesforce, Lindsey worked on a startup health IT company, where her responsibilities spanned product and sales.

At MuleSoft, Lindsey closely coordinates with her Marketing equivalent, Vidya Peters, another must-follow woman in technology for 2019.

LinkedIn

Trish Bertuzzi

Trish Bertuzzi
Trish Bertuzzi

Trish is a seasoned pro in the Sales industry. What’s astonishing is that she was among the first few to break the gender stereotypes in Sales. She is a winner of Consulting Provider of the Year American Association of Inside Sales Professionals (2013-2017 — 5 years in a row!)

Most sales leaders would endorse their skills by reading “The Sales Development Playbook,” that Trish has authored. Currently, Trish is the CEO of The Bridge Group, Inc. and an Inside Sales Evangelist. She has helped over 320+ companies build, expand and optimize Inside Sales — building the Sales pipeline, generating revenue and redefining the image of the profession.

LinkedIn

Also Read: Yotpo’s 2019 List Of “Amazing Women In ECommerce” Spotlight The Female-Led Brands And Buying Experiences Important To Today’s Consumers

Tomorrow, look out for our next part of the series — Top 30 Women in SalesTech. 

MoxiWorks Reveals Competitive Offer to Contactually, Opts to Be Forever Platform

MoxiWorks, a leading real estate technology company, has announced their competitive offer to real estate CRM Contactually, who was recently acquired by Compass, a main competitor to brokerages across the nation. On the heels of this news, MoxiWorks vows to help brokerages get onto a new platform now, specifically cutting all major licensing fees to bridge the transition period.

“How many tools have brokerages bought that ultimately get sold to their competitor?” said York Baur, CEO of MoxiWorks. “That stops now. Brokerages need to be on an open platform that allows them unlimited flexibility; they need something that they control. It’s not an open platform if the data disappears when they get rid of the product. With the MoxiCloud, the data is still available to all tools regardless of which products are chosen or thrown out. It can truly be their forever platform.” MoxiWorks’ customer retention over the past seven years stands proudly at 96%.

MoxiWorks not only consists of their CRM, MoxiEngage, but also an interactive CMA tool called MoxiPresent, brokerage intranet called MoxiHub, MoxiWebsites, MoxiMarketing ads suite, and MoxiTalent, a powerful recruiting system. While MoxiWorks is on a mission to build best-of-breed products for all of their respective areas, they understand not all of their products will align with exactly what a given brokerage may currently need. This is why with their open platform, the MoxiCloud, brokerages can enjoy a truly open experience, accommodating their existing and future tech stack needs.

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“We’ve been very open about the fact that we don’t require brokerages to have all of our products. If a specific tool no longer fits your needs, we will remove it and replace it with the tool of your choice,” said Georgia Perez, VP of Business Development and Product Evangelism. “It’s this flexibility that no one else offers on the market. Pick a platform that’s going to be with you for the long haul.”

Contactually and the MoxiCloud share a few integrated partners, such as RealScout, who also is offering a special MoxiWorks discount for brokerages within the RealScout network. This way, brokerages will be able to keep what they love about RealScout and move onto a more dependable CRM, MoxiEngage. The MoxiCloud consists of over 50 other partners, such as Buyside, MoveEasy, DocuSign, QuantumDigital, Imprev, and many more.

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Baur noted that Compass, Contactually’s new owner, hasn’t been shy about using their technology to recruit agents from their competitors saying, “While this is great news for Contactually and we commend them on a job well done, make no mistake about it – history shows that Compass has every intention to keep their technology for their own agents and will likely use their soon-to-be stronger CRM instance to recruit your agents with it.”

As it relates to easing fears over MoxiWorks’ future, Perez said, “MoxiWorks is built by brokers and run for brokers. Our commitment to you is not only to make this transition as painless as humanly possible for you, but that MoxiWorks will continue to operate as is for years and years to come.

Read More: SalesTech Interview With Eugene Levin, Chief Strategy And Corporate Development Officer At SEMrush

Yotpo’s 2019 List of “Amazing Women in eCommerce” Spotlight the Female-Led Brands and Buying Experiences Important to Today’s Consumers

Outstanding Brand Leaders from Bev, e.l.f Cosmetics, Moroccanoil, Tory Burch, and Wild Rye, Among Others, Are Honored

A soon-to-be-published report by Yotpo on a survey of female eCommerce shoppers in the US and UK reveals that half (49.4%) prefer to buy from brands that are founded, led, or run by women. Further, respondents are predisposed toward brands whose ads show women of various ethnicities (75.3%) and diverse body types (84.0%).

As expectations rise for brands to deliver products and experiences that demonstrate cultural awareness to current generations of shoppers, Yotpo is announcing its 2019 list of “Amazing Women in eCommerce” to recognize the women driving the success of many of today’s most popular brands. To foster future leadership, Yotpo donated $20,000 to Girls Inc., a global organization devoted to inspiring all girls to be strong, smart, and bold through direct service and advocacy.

Read More SalesTech Interview With Ryan MacInnis, Director of Marketing at Notarize

Chosen from 1700+ nominations from the industry, Yotpo’s 2nd annual list includes startup founders like Cassie Abel of Wild Rye, which designs technical outdoor apparel tailored to women, and Alix Peabody of Bev, a canned rosé, redefining alcoholic beverages for underserved female consumers.

The group also includes honorees from established brands, including JuE Wong, CEO, Moroccanoil; Stacey Berman, Head of Commerce, Tory Burch; and Ekta Chopra, VP of Tech & eCommerce, e.l.f. Cosmetics. They are joined by leaders from eCommerce technology innovators, such as Kristyn Levine of Salesforce, Angela Johnson of VaynerMedia, and Dana Testa of Magento, an Adobe company.

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“Yotpo conceived ‘Amazing Women in eCommerce’ to recognize the vital role women play in evolving how brands serve consumers, who, in turn, prefer to engage with brands that recognize their distinct needs and are as progressive as they are,” said Talia Shani, Marketing Director, Yotpo. “We are beyond thrilled at how the industry has rallied to support this effort and hope it promotes environments that nurture and champion female empowerment, contribution, and innovation.”

Read More: SalesTech Interview With Anthony J. Cresci, VP Business Development And Operations, Theta Lake

Tray.io Launches Embedded Edition that Enables Software Companies to Dramatically Accelerate their Data and Application Integration Velocity

Offers unique combination of API-powered plug-and-play design, drag-and-drop builder, and transparent user experience built to speed time-to-market and delight end users

Tray.io, the General Automation Platform that puts deep software integrations and enterprise-class automation into the hands of everyone, has launched Tray Embedded Edition. Software companies can now rapidly meet market demand by easily, seamlessly, and rapidly upgrading their products so that their customers can instantly activate integrations and automation between their app and any cloud-based application, database, or tool.

Companies that select Tray Embedded Edition benefit from:

  • Transformative developer productivity. Drag-and-drop building and practically unlimited connectors for APIs, files, databases, apps, custom connectors, and advanced business logic enable product and development teams to deliver virtually any integration need – without needing to worry about ongoing maintenance.
  • Rapid time-to-market. Tray Embedded Edition’s Template Builder enables developers to create completely reusable yet customized integrations for customers to activate, authenticate, and configure on-demand.
  • Completely seamless, intuitive user experience. Product teams can add Tray Embedded Edition’s guided activation wizard to their product and tailor using CSS, or leverage Tray’s purpose-built embedded APIs for complete UX control.

With companies deploying 20% more cloud applications every year, and dozens of apps deployed in sales, finance, marketing, services, and every other department, product leaders are facing spiraling demands from their customers and prospects. They expect intuitive, fast, and self-activated integration so the apps they deploy work together with the apps they have.  In turn, sales and delivery teams look to their product organizations to provide on-demand integration as a competitive necessity and an important factor of customer satisfaction.

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To meet market demand, product teams can no longer deliver one-off, hand-coded integrations that drain valuable engineering resources, are slow to provide to customers, and painful to maintain.

“Many SaaS firms are not only losing development cycles – they’re losing business outright due to not having the right native integrations,” says Tray.io CEO and co-founder Rich Waldron. “Tray Embedded Edition solves this problem by empowering companies to quickly connect their own SaaS products to any application, with full control over the user experience. And they can do so without limits thanks to our platform’s elastic serverless architecture and easy-to-use, clicks-or-code interface.”

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“It’d take my engineering team three years of building integrations to do what we’ve done with Tray Embedded Edition in a much shorter time,” says Copper’s Senior Director of Product Management, Brett Schuenemann. The popular G-suite-based CRM company has more than 12,000 customers worldwide that rely on Copper’s platform as their internal system of record, but frequently fields even more customer requests for new and updated integrations. “Tray Embedded Edition has freed up our engineering resources to work on our core product while leveraging technology to provide customers the flexibility to integrate with their apps, opening the door to Copper’s next stage of growth as we move up-market.”

Rapidly-growing businesses around the world use Tray Embedded Edition to speed up their go-to-market by instantly providing the deep software integrations their customers expect. Tray.io already counts savvy business leaders in marketing, sales, operations, finance, and customer success at successful enterprises and rapidly-growing companies worldwide as customers of its General Automation Platform, including Lyft, Udemy, RingCentral, DigitalOcean, and Vox Media.

Read More: BenefitMall Receives Two 2019 Bronze Stevie Awards For Customer Service And Sales Training

Copper Named to Constellation ShortList for Sales Force Automation Category

Copper, a Google-recommended CRM for today’s digital workplace, announced it was named to the Constellation ShortList for the Sales Force Automation category in Q1 2019. The technology vendors included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives.

Businesses are shifting to longer-lasting relationships. In fact, for small and mid-sized companies, most relationships last between two to four years, according to a recent survey from Copper. Traditional CRM offerings focus on manual data entry at the expense of relationship-building. Copper puts customer relationships and productivity at the forefront by creating a solution that works where businesses already work — in G Suite.

“Small and mid-sized businesses are continuing to adopt this new vision of productivity which removes the traditional burdens of CRM such as manual data entry, collaboration issues, and poor compatibility with other software tools,” said Morgan Norman, chief marketing officer at Copper. “Copper, with its native integration with G Suite, is the perfect solution for businesses to get up and running quickly and we are honored to be recognized on the Constellation ShortList.”

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The Sales Force Automation category identifies the software vendors that best help companies manage customer and prospect relationships. These solutions extend past core competencies and include scalability, extensibility, advanced analytics, productivity tools, etc. More than 70 solutions were evaluated for this category and Copper was among the nine recognized.

“The Post-Digital era has arrived. In a world of winner-takes-all markets, digital leaders seek clarity on what exponential technologies will support their new business models. This Constellation ShortList filters the signal from the noise and highlights the key technologies our analysts recommend to our clients,” said R “Ray” Wang, chairman and founder at Constellation Research.

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“Copper is a cost-effective solution that provides small and mid-sized businesses with the tools needed to close more deals,” said M.G. Thibaut, chief financial officer at Copper. “Companies using Copper experience benefits such as increased team collaboration, more accurate sales forecasts and less time spent on manual data entry.”

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. The portfolio is frequently updated as market conditions change.

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TransPerfect’s Tech Division Debuts Enhanced, AI-Powered Adobe Integration

Translations.com’s GlobalLink Connect Substantially Reduces Time to Market and Costs for Adobe Experience Manager Users

Translations.com, the technology division of TransPerfect, the world’s largest provider of language and technology solutions for global business,  announced the launch of its enhanced GlobalLink Connect for Adobe Experience Manager. This announcement is a precursor to Translations.com’s appearance at Adobe Summit, Adobe’s digital experience conference taking place from March 26–28 in Las Vegas. Learn more about Translations.com’s Adobe solution here.

Anticipating the potential for artificial intelligence to revolutionize the way businesses manage and publish multilingual content, the latest version of GlobalLink AI gives users the power to future-proof their rapidly expanding content universe by combining neural machine translation technology, machine learning translation memory, and other sophisticated proprietary technologies. When paired with GlobalLink Connect for Adobe Experience Manager, the solution saves marketers 50–70 percent time to market and costs on launching and maintaining multilingual digital experiences.

Since 2009, GlobalLink Connect for Adobe Experience Manager has provided global marketers and Adobe users with a simple, end-to-end solution for easily launching and maintaining multilingual content—all without ever leaving the platform. Nearly 100 companies rely on the solution to support their multilingual digital experiences. New customers on the solution in 2018 include Morgan Stanley, Royal Caribbean, Honeywell, GM Financial, and Western Digital, among others.

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The enhanced GlobalLink Connect for Adobe Experience Manager includes such features as:

  • Translation workflow automation for Assets, Sites, and Adobe Campaign, the company’s email and cross-channel orchestration solution
  • Site and content change detection
  • Searchable intuitive dashboard
  • Vanity link in-language optimization
  • AI-powered localization
  • Content fragments support
  • Support for non-standard Experience Manager site structures

Benefits of the integrated solution to joint customers include:

  • Faster connector implementation
  • Reduced or eliminated IT dependency
  • Faster deployment timelines for global content
  • Lower project management costs
  • Lower translation costs

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Phil Shawe, President and CEO of Translations.com, stated, “Artificial intelligence is playing an increasing role in guiding marketing and localization strategies. The integration of Adobe Marketing Cloud with GlobalLink Connect and GlobalLink AI makes it simple for Adobe users to deliver consistent digital experiences for their customers in any language.”

“Adobe continually seeks out partners eager to help our customers innovate and extract the greatest possible value out of their investment in our solutions,” said Cody Crnkovich, Head of Platform Partners and Strategy at Adobe. “Throughout our partnership, Translations.com has continued to help our shared customers find new and interesting ways to scale how they launch and maintain multilingual digital experiences. It is no surprise to see that they have harnessed artificial intelligence to help marketers reach new markets faster than ever before.”

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