Page 5386 – SalesTech Star

Bigtincan Exceeds 100 Technology Integrations, with Popular Products Being Used Across the Enterprise

Mobile & Field Sales Enablement

-

March 7, 2019

Bigtincan Exceeds 100 Technology Integrations, with Popular Products Being Used Across the Enterprise

Capabilities support a range of functionalities for global enterprises, from CRM to PRM, from Digital Asset Management to Marketing Automation

Bigtincan, the leader in AI-powered sales enablement automation, announced that its platform has integrated with more than 100 popular software solutions in the technology ecosystem. With a wide range of solution types available – including CRM, PRM, digital asset management, marketing automation, CPQ, MDM, sales automation, LMS/learning, inventory, operating systems and enterprise content management – Bigtincan leads the market as the most integrated sales enablement platform.

“Today’s enterprise environments often have dozens of software solutions deployed to support the overall customer journey,” said David Keane, CEO and co-founder of Bigtincan. “To maximize the value of technology investments, these solutions must work together. This is where Bigtincan’s industry-leading approach to software integration is a differentiator – seamlessly connecting sales and marketing teams to all the solutions they need through a central hub, ultimately enabling greater efficiency, productivity and profitability.”

Bigtincan customers currently leverage more than 100 integrations for a variety of end-user functions in the enterprise – from sales and marketing to IT and HR – including, but not limited to:

MDM – Airwatch, MobileIron, Citrix, Jamf and IBM Maas360
CRM – Salesforce, Microsoft Dynamics, Hubspot
Marketing Automation – Oracle Eloqua, Pardot, Marketo
Cloud Repositories – Amazon S3, Apple iCloud, Google Drive, Microsoft OneDrive
Sales Automation, CPQ, and PRM – Apttus, Salesforce Communities, Veeva Vault, Webinfinity
Enterprise Content Management – Adobe AEM, EMC Documentum, Microsoft Sharepoint
Customer Service – Freshdesk, JIRA, Intercom, Zendesk
LMS and Learning – Saba, SumTotal, Cornerstone
Mail Clients – Microsoft Outlook, G-Mail, Apple Mail
Internal Databases – Microsoft SQL, Oracle SQL, MySQL, SAP

In addition to offering a robust array of integration options, Bigtincan offers a rich set of APIs and SDKs, enabling customers, partners and its global services organization to build additional solutions and integrations that best fit each business’s unique needs with out of the box capabilities.

“Our customers have built hundreds, if not thousands, of custom applications leveraging Bigtincan’s vast array of APIs,” said John Moore, VP of Strategic Partnerships, Alliances and Integrations at Bigtincan. “With Bigtincan, enterprises have an experienced partner, as well as a market-leading solution, that gives them the flexibility to customize their workflow in the manner that best fits their business – whether they are using one piece of the platform integration to improve their internal process, or using it to deliver powerful, personalized applications to their customer-facing teams.”

TAG Awards 2019 Seal Recertifications to Companies Achieving Rigorous Standards to Protect Digital Ad Industry

Native & Programmatic Advertising

STS News Desk

-

March 7, 2019

0

TAG Awards 2019 Seal Recertifications to Companies Achieving Rigorous Standards to Protect Digital Ad Industry

Number of Recertified Companies Nearly Triples from 37 to 102 Over Prior Year, Total Recertified Seals More Than Double from 62 to 139

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, recognized more than a hundred companies for achieving 2019 seal recertification for TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs.

Multi-year adoption of TAG’s seal programs continued to skyrocket with 102 companies receiving recertification of 139 existing seals, year-over-year increases of 176% in recertified companies and 124% in recertified seals from the 37 companies recertifying 62 seals in 2018. Of the recertified seals, nearly one in three (30 percent) were awarded via an independent validation process, rather than self-certification.

“Good habits are built over time, and these seal recertifications highlight the digital ad industry’s success at institutionalizing the best practices needed to fight criminal activity and improve transparency,” said Mike Zaneis, CEO of TAG. “Around the world, TAG seals are becoming the baseline requirement for decision-makers to ensure their business partners are taking the right steps to fight fraud, malware, piracy, and lack-of-transparency. We commend all of the companies achieving recertification for 2019, as well as the new companies receiving their initial seals in 2018, for their extraordinary efforts to protect our supply chain and build a safer and more transparent digital advertising industry.”

TAG’s 2019 Seal Recipients receiving recertification included:

A+E Networks
AdColony
Adform
AerServ
Ahalogy
ABC
American Media, LLC
Amobee
Annalect
AppNexus
BabyCenter
Beachfront Media
BidSwitch
BounceX
BDG Media
Carat
CBC Radio-Canada
CBS Interactive
Centro
Comscore
Conversant Media
Corus Entertainment
Cydersoft
dataxu
Dealer.com
DoubleVerify
ESPN
Evite
Exponential
Eyeview
Facebook
Fatherly
Forensiq
Freeform
Google
GroundTruth
GroupM
GumGum
Healthline
Horizon Media
Hulu
impreMedia
Index Exchange
InMobi
Innity
Integral Ad Science
IPG Mediabrands
ITN Networks
JUICE Mobile
Jun Group
Kargo
Leaf Group
LKQD
LoopMe
Magna Global
Match Media Group
Meredith
MiQ
Nativo
NBCUniversal
Newsweek
NGL Media
Oath
Omnicom Group
OpenX
Oracle Data Cloud’s Moat
PCH Media
Pelmorex Media
Primis
Prodata Media
Publicis Groupe
PubMatic
Pulpo
Quotient
Ranker
RhythmOne
Rogers Communications
Rubicon Project
Sizmek
Sociomantic
Sovrn
SpotX
Teads
Telaria
The Media Trust
The Weather Company
Tremor Video DSP
Turner
Undertone
Unruly
UPROXX
Valassis Digital
Veri-Site
Verve
Vevo
Viant
Vibrant Media
Warner Bros.
White Bullet
White Ops
Wieden + Kennedy

“I am incredibly proud of the hard work that all of our member TAG Compliance Officers have put in, not just for 2019 recertification, but throughout 2018 as well,” said Todd Miller, Director of Compliance at TAG. “It is very gratifying to see the growth in membership and seals awarded, as well the increased adoption of independent validation and TAG’s establishment of truly global standards.”

TAG Certifications may cover individual countries, geographic regions, or globally. Of the 139 seals recertified in 2019, 59 percent covered global operations, and 76 percent of the companies who recertified through independent validation did so covering their global operations.

More information regarding recertified companies is available by searching company name or each company’s unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.

TIBCO Announces Acquisition of High-Performance In-Memory Data Platform SnappyData

Data Visualization

STS News Desk

-

March 7, 2019

0

TIBCO Announces Acquisition of High-Performance In-Memory Data Platform SnappyData

SnappyData’s Apache Spark-Based, Unified In-Memory Cluster Augments TIBCO’s Connected Intelligence Platform, Increasing Volume, Speed and Real-Time Capabilities

TIBCO Software Inc., a global leader in integration, API management, and analytics, announced it has acquired SnappyData. The acquisition will complement the TIBCO Connected Intelligence platform with a unified analytics data fabric that enhances analytics, data science, streaming, and data management for various use cases requiring speed, volume, and agility. Customers will benefit from enabling streaming, transactional, and interactive analytics in a single unifying system, delivering faster insights from high volumes, while maintaining a low total cost of ownership due to performance and ease of administration. The result is increased performance that is up to twenty times faster than native Apache Spark™, while scaling to support large Apache Spark-compatible stores.

“SnappyData complements the TIBCO Connected Intelligence platform, providing improved performance and increased agility for intelligence at scale,” said Matt Quinn, chief operating officer, TIBCO. “This acquisition aligns with our long-standing commitment to continued innovation and delivering the best possible solutions for our customers and partners. Together, TIBCO and SnappyData provide the ultimate data management platform, making the TIBCO Connected Intelligence platform one of the best solutions for driving real-time insights, such as predictive maintenance, anomaly detection, and more.”

The SnappyData platform’s Enterprise and Open Source products have a multitude of use cases in IoT and across industry verticals, including manufacturing, financial services, telecom. Adding these solutions to the TIBCO portfolio enables TIBCO to enhance existing offerings, such as:

Visual analytics: Empowers business analysts to leverage Apache Spark with better data refresh intervals, faster query times, and increased productivity;
Data science: Enables data scientists with a high-speed, highly scalable in-memory data store to explore new, larger data sets;
Streaming analytics: Provides data engineers and data scientists with a high-performance historical store; and
DataOps: Orchestrates and streamlines management of analytics data pipelines.

“SnappyData and the TIBCO platform will collectively offer customers simplified, agile, live analytics on data in motion and at rest, propelling them in their digital business initiatives,” said Richard Lamb, co-founder, and president, SnappyData. “This technology delivers a high-performance analytics data fabric that gives users larger data sets and improved agility, all with a lower total cost of ownership. We’re excited to team up to bring CIOs, enterprise architects, data engineering teams, business analysts and data science teams even more value with the new capabilities of the TIBCO Connected Intelligence platform.”

SOURCE TIBCO Software Inc.

HG Data Transforms Technographics With New HG Insights Company Brand and Platform

Data Visualization

STS News Desk

-

March 7, 2019

0

HG Data, HG Data, the global leader in technology intelligence, announced its new HG Insights company name and launched the new HG Insights Platform, with next generation technographics that boost business intelligence and ignite customer growth.

HG Insights is building on its position as the world’s best technographics company, helping businesses leverage company technology intelligence to drive sales, marketing and strategy. The new HG Insights Platform gives customers on-demand access to the best technographics in the market, allowing businesses to easily apply company spend, technology installs, and contract information to find new pathways to growth.

“We’ve always been an inventive company that finds new ways to help customers stay a step ahead,” says Elizabeth Cholawsky, CEO of HG Insights. “After seeing so many customers use our technology intelligence to make important strategic decisions, we knew it was time to define our company around the unique insights we deliver. Our new HG Insights Platform gives us an incredible opportunity to showcase our depth and expertise to new audiences with a fresh new image.”

HG Insights launched the new company name and platform today with a completely new logo and modernized website. “We wanted to elevate the look and feel of what has become an extremely sophisticated company,” says Kineon Walker, VP of Product and Marketing of HG Insights. “No one has the quality technographics that we have, which include the most accurate technology spend data available in the market. The new on-demand capabilities of our HG Insights Platform are unmatched by any competitor. Our unique ability to work proactively with customers to deliver the Holy Grail of business insights is reflected in our new name, and we’re excited to see our new HG Insights Platform drive growth for businesses around the world.”

Clari Launches New Platform to Connect Enterprise Go-to-Market Teams

Price Optimization & Revenue Management

STS News Desk

-

March 7, 2019

0

Clari Launches New Platform to Connect Enterprise Go-to-Market Teams

Connected Revenue Operations drives full funnel accountability across sales, marketing, and customer success to improve B2B effectiveness

Clari announced its Connected Revenue Operations platform, extending its data platform, automation and AI analytics to all parts of the revenue team, including sales, marketing, and customer success. Incorporating business activity data from an ecosystem of dozens of partners, the new platform transforms revenue operations to be more connected, efficient and predictable.

“Best-of-breed organizations no longer operate the business like a disconnected bucket brigade that passes buyers from marketing to sales to customer success,” said Dana Therrien, Sales Operations Strategies Practice Leader at SiriusDecisions. “Companies that align all go-to-market functions improve the efficiency of the revenue engine and as a result grow 19 percent faster and are 15 percent more profitable.”

“Too often, go-to-market teams operate in disconnected silos,” said Andy Byrne, CEO and co-founder at Clari. “We’re fixing this by using AI and automation to connect real-time business activity with back-office systems and processes so teams spend less time entering data, and sales, marketing, and customer success are always on the same page. Bridging these silos makes every campaign, QBR, and forecast call more data-driven and actionable.”

The first connected revenue operations platform for the enterprise

Built on a unique time-series database purpose-built for revenue operations, Clari automatically captures all contact and activity through integrations with dozens of different systems, including marketing automation, CRM, email, calendaring, telephony, content management, conversations and more. With automatic snapshotting of over 50 billion activity data points, Clari combines execution history with real-time activity to create AI insights that help customers drive pipeline, improve conversions, forecast the business and reduce churn.

With Clari, revenue operations teams work together to meet their goals by:

Getting on the same page and bridging organizational and data silos, so everyone is using one platform to drive and measure revenue results.
Predicting outcomes to inform teams where they have risk and opportunity in the business and how they can collaborate to get back on track.
Driving results through visibility, trust and massive time savings for every rep, growth marketer, CRO, CMO, and operations lead.

“The Clari platform is like an x-ray for our business,” said Todd McKinnon, CEO and co-Founder at Okta. “We all use it — our reps, marketing team, and management — to get a single view about the business.”

Introducing Clari for Marketing

As part of the new platform, Clari gives marketers new visibility into sales activity and access to previously invisible contacts. Clari Autocapture automatically harvests sales contacts that aren’t logged, updating the CRM, enriching them, and mapping them to the right accounts and opportunities. Early experience customers have realized net increases of up to 70 percent of marketable contacts, allowing them to improve ABM coverage, nurture the right accounts to build pipeline, increase conversions and improve the accuracy of marketing attribution.

Introducing Clari for Customer Success

Clari’s Connected Revenue Operations platform now also supports customer success teams who can forecast upsells and use AI-powered insights to identify churn risk and upside in the renewal pipeline. Activity data from email, calendar, and other business systems provide visibility into where customer success managers are spending time, guiding decisions on resource allocation to ensure optimized customer experience for all clients.

New Partner Integrations

The new Clari platform launches with a range of new data integrations that connect leading ecosystem partners including Chorus.ai, Dialpad, DiscoverOrg, Gong.io, Highspot, Outreach, PFL, RingCentral, Salesloft, Sendoso, Showpad and Yesware. With these integrations, contacts, business activity, and prospect engagement data are automatically captured and connected, providing a complete picture of the business that improves transparency and informs operational cadences like QBRs, 1:1’s and forecast calls.

Supporting Partners

“To effectively close more opportunities, companies need accurate and deep firmographic, technographic and contact data,” said Katie Bullard, President at DiscoverOrg. “The Clari-DiscoverOrg partnership means that our mutual customers have that data at their fingertips as they manage their pipeline, leading to faster sales cycles and more closes.”

“Modern sellers engage prospects with tailored content that improves the customer experience and accelerates sales,” said Jon Perera, CMO at Highspot. “We partnered with Clari to make customer engagement intelligence available to sales and marketing leaders so they can accurately assess deal momentum and what content influences revenue.”

“More and more B2B companies are sending physical items as a way to rise above the noise and build better relationships across the customer lifecycle,” said Kris Rudeegraap, co-founder and CEO at Sendoso. “We’re excited to team up with Clari to show sales, marketing, and customer success teams how these personalized touches can fuel their business.”

“Sales and success teams are communicating with potential buyers and customers every day,” said Michael Mooney, Chief Revenue Officer at Outreach. “We’re giving go-to-market teams visibility into engagement data from all the customer touch points throughout the sales process directly in Clari, so they can see where they have risk in the pipeline and what they can do to improve close rates on open deals.”

“Modern sales professionals have a multitude of tools to drive engagement, but getting them to adopt those tools is a challenge,” said David Lee, VP Platform Products at RingCentral. “The Clari and RingCentral partnership lets our customers provide their teams with a wide variety of sales tools and engagement data in an easy-to-use manner.”

“Turning sales conversations into valuable business data is critical at every stage of the sales cycle,” said Keith Messick, CMO at Dialpad. “By integrating with Clari, we’re making call data readily available to sales teams, empowering them to better manage active opportunities, gain additional insight into forecasts and pipeline, and clear visibility into overall account health.”

“We’re thrilled to partner with Clari to help our mutual customers improve their sales motions,” said Natalie Severino, VP Marketing at Chorus.ai. “Integrating actual conversation moments from Chorus into Clari’s Connected Revenue Operations platform gives our shared customers total visibility into what’s happening on their sales calls and in their deals.”

By Neglecting AI-based Analytics, Are CEOs Leaving Revenue and Profit on the table?

Price Optimization & Revenue Management

STS News Desk

-

March 7, 2019

0

By Neglecting AI-based Analytics, Are CEOs Leaving Revenue and Profit on the table?

Zilliant publishes its second annual B2B Global Benchmark Report, the most comprehensive AI-driven global study of B2B transaction data ever performed

Zilliant, a leading SaaS software company, that uses artificial intelligence (AI) to turn B2B data into actionable intelligence that accelerates profitable growth, released its 2019 Global B2B Benchmark study on B2B industrial manufacturers, distributors and service organizations. The findings from the study show that there are significant hidden sources of additional revenue and profit margin, caused by pricing and sales complexities, that companies could uncover and recuperate by applying AI-driven diagnostics to customer transaction data.

The study conducted by the Zilliant data diagnostic team looked at a vast amount of data that covered four years of transaction data from 6.3 million customers worldwide, representing over 1.4 Billion transactions analyzed, worth over $181 Billion and spanning 15 currencies.

By applying a unique AI-driven approach to this transaction data, the Zilliant team was able to uncover four areas that are the primary drivers of revenue and margin loss for industrial B2B companies. These can be used as benchmarks in assessing performance. Two of the four areas are customer churn and cross-sell which are indicators of sales complexity and consequential revenue loss. The other two areas, inconsistent pricing and routine pricing, are indicators of pricing complexity and related profit margin leakage.

The key findings from this study showed that overall, manufacturers, distributors, and service companies lose between 7.7% to 30.9% in revenue from customer churn and lost cross-sell opportunities. Profit margin leakage from pricing inconsistencies and routine pricing ranges from 1.9% to 13.4%. For a $1 Billion company, the implications are significant- by applying the appropriate analytics techniques, they could uncover the source of the leakage and recover up to $300 Million of revenue or $134 Million in profit every year.

“One of the biggest worries for CEOs is that they may be leaving revenue and profit on the table. Often times this loss is not captured and they don’t know how to identify it. We created this report to provide benchmarks for all businesses to recognize areas of opportunity to lift revenue and profit margins,” said Greg Peters, Zilliant CEO. “Without the right technology, the loss in revenue and profit margin leakage unfortunately, still remains unaddressed. With AI-enabled technologies, Companies now have the ability to identify areas of revenue and profit margin loss and take necessary actions to recover these hidden losses.”

SOURCE Zilliant

Survey Shows Disjointed Communications Technologies Fail Customers

STS News Desk

-

March 7, 2019

10

Survey Shows Disjointed Communications Technologies Fail Customers

New research from RingCentral reveals customer service expectations are not being met; disjointed communications technologies impact customer satisfaction and the bottom line

RingCentral UK Ltd., a leading provider of global enterprise cloud communications and collaboration solutions and a wholly owned subsidiary of RingCentral, Inc., released a new report entitled Overcoming the Digital Disconnect: How Disjointed Communications Technologies Are Letting Customers Down – and How to Solve it. Based on a global survey of 2,000 customer-facing employees by CITE Research, including 500 in the UK, the report reveals that disjointed communications technologies not only harm employee productivity and morale, but also negatively impact customer satisfaction and the bottom line.

Customers have increasingly high expectations of good customer experience and want to communicate with businesses through a variety of channels. But these expectations are not being met due to disjointed communications technologies.

UK customers on average stopped using a product or service 3.6 times in the last year due to bad customer service experience.
Generation Z and millennials cut ties at a greater rate — more than five times in the last year. Men leave brands at a much higher rate than women (approximately five times versus three times).
Eighty-nine percent of UK customers hate having to repeat themselves when interacting through multiple channels.
Forty-six percent of UK customers said they have cut ties with a brand after having to repeat themselves over and over again as they are passed from agent to agent.
Seventy-two percent would rather do household chores than communicate with an ineffective chatbot.

In addition, complex workflows and ineffective communications technologies frustrate customer-facing employees, hurting their professional and personal relationships, ability to serve customers, and ultimately, the bottom line. In fact, not only do 77 percent of employees put customers through longer-than-needed service times thanks to ineffective technology, but half of respondents admitted that their frustration with communications technologies causes them to be rude to their family and friends.

“We all know that customers today want to communicate with brands across any channel, anytime, anywhere. But these expectations are simply not being met. As the data shows, customers will stop using a brand because of a bad experience,” said Sahil Rekhi, managing director, RingCentral EMEA. “If businesses want to deliver the best possible experience, they need to arm their employees with the right communications solutions to do so — not only will this deliver the experience that customers crave, but it will ultimately result in boosting employee productivity and business profitability.”

Delivering the experience customers demand requires addressing the friction that results from fragmented employee and customer communications across channels. The research reveals that employee and customer engagement are closely linked. Ninety-one percent of the global employees surveyed believe a platform that lets them seamlessly navigate between all the ways they communicate and collaborate would make customers happier.

This, in turn, would make employees happier. Additionally, 81 percent of UK employees say they would stay longer with a company if it used such a communications platform.

Additional findings reveal that:

The UK is more likely to use phone (79 percent) to provide customer service support.
Ninety-four percent of UK employees think video conferencing is effective, but it is only being used today by 31 percent as a customer service tool.
Similarly, 93 percent of UK employees think team messaging is effective, yet it is only being used by 21 percent as a customer service tool.
Customer-facing employees are interested in using AI to surface the right customer data (86 percent) and quickly serve the right resources for customers (86 percent).
AI is commonly used in customer communications to train and increase the performance of support teams (31 percent).

SOURCE The National Association of Production Accountants

Tony Robbins and Corporate Visions to Offer New Program for Entrepreneurs and Small Business Owners

Mobile & Field Sales Enablement

STS News Desk

-

March 7, 2019

3

Tony Robbins and Corporate Visions to Offer New Program for Entrepreneurs and Small Business Owners

New Partnership Provides Small Business Owners with Tools and Strategies Previously Only Available to the World’s Largest Companies

Tony Robbins, the world’s leading personal and business development coach, and Corporate Visions, the top sales story-and-skills training company, are joining forces to offer a new program to help entrepreneurs and small business owners meet their growth goals.

The Corporate Visions’ Sales Mastery program, presented by Tony Robbins, is a completely online experience providing story-building frameworks and examples, a complete set of sales-skills training videos, practice simulations and expert coaching services, as well as a variety of easy-to-use tools to help business owners and entrepreneurs apply these concepts for maximum impact.

“For your business to be successful, your sales team needs to do more than just sell your product or service. They need to sell your business at its essence – its identity,” Robbins said. “Most small businesses lack mastery of these conversations and the tools to fully maximize every opportunity.”

With the new partnership, Robbins has created a natural extension to his Business Mastery program, which helps entrepreneurs and owners evolve and grow their businesses. The next Business Mastery event will be held on August 7 to 11 in Las Vegas, Nev.

Corporate Visions is the only story-and-skills training company to conduct exclusive, original, science-backed research in persuasion and negotiation to inform and improve business communication. With the new Sales Mastery program, small business owners have access to strategies employed by the world’s largest companies, including Oracle, Salesforce, SAP and IBM, among others.

Presented by Tony Robbins, Corporate Visions Sales Mastery covers the value conversations necessary for business success, with each one covering a critical moment of truth across the customer buying journey:

Create Value – Break your prospects’ status-quo bias and differentiate you and your solutions from competitors to create more opportunities and build more pipeline
Elevate Value – Build a more effective business case to justify executive decisions and close more deals with your proposals
Capture Value – Maximize the profitability of each deal by protecting your margins and avoiding unnecessary discounting
Expand Value – Better engage existing customers to keep them loyal, sticking with you and buying more

“With this new offering, business owners of all sizes can have access to the kind of training typically reserved for salesforces at the biggest enterprises,” Robbins said.

For the past 25 years, Corporate Visions has helped its clients acquire more new customers and significantly grow revenue from existing customers. According to statistics from the company’s third-party measurement firm, Corporate Visions helps clients get at least a 30-1 payback on their training investment in just the first 90 days.

“There is incredible synergy between Tony Robbins’ Business Mastery message and the Corporate Visions mission,” said Corporate Visions CEO Erik Peterson. “We’re proud to partner with Tony Robbins to give even more business leaders the tools and strategies they need to succeed.”

SOURCE Tony Robbins

Axiom Business Book 2019 Awards Silver Medal to ‘Data Driven’ by Tom Chavez, Chris O’Hara and Vivek Vaidya

STS News Desk

-

March 7, 2019

0

Axiom Business Book 2019 Awards Silver Medal to ‘Data Driven’ by Tom Chavez, Chris O’Hara and Vivek Vaidya

“Data Driven: Harnessing Data and AI to Reinvent Customer Engagement” is a must-read guide for marketing professionals seeking to harness the power of data and AI

The Axiom Business Book Awards has named “Data Driven: Harnessing Data and AI to Reinvent Customer Engagement” the silver medalist in the business technology category for 2019.

Currently in its twelfth year, the 2019 Axiom Business Book Awards recognize the best business books and their authors and publishers each year. The medals are presented in 22 business categories and have become the largest and most respected critical guidepost for business books in today’s new world of publishing.

“We are truly honored to receive an Axiom Award for ‘Data Driven’,” said Tom Chavez, co-author and founder and CEO of super{set}, a venture studio. “With a massive shift in the practice of marketing underway, we wanted to provide a roadmap to the modern marketing landscape and a toolkit for building a successful data strategy.”

“Data Driven,” which Chavez coauthored with Chris O’Hara and Vivek Vaidya, discusses how digital technology, social media and e-commerce have changed the way consumers access information and how businesses can responsibly use that data to create a better experience for customers.

The authors, each with extensive backgrounds in technology, data, analytics and artificial intelligence, share how strategies for marketing can be used to capture and analyze data by providing principles for building a successful data strategy.

SOURCE Tom Chavez, Chris O’Hara and Vivek Vaidya

Is PayPal a Good Choice for Small Business Owners?

Guest Authors

Amad Ebrahimi

-

March 7, 2019

0

Is PayPal a Good Choice for Small Business Owners?

Who doesn’t like PayPal? It’s easy, ubiquitous and a secure way to make online transactions. Like personal users of PayPal, business owners can now access a range of credit and debit options designed for online and brick-and-mortar transactions to make day-to-day business purchases easier.

As US small business credit cards account for $430 billion in spending (or about 1 in every 6 dollars spent on general purpose cards), it’s important to understand which cards, costs, and features work best for your business.

Like most financial institutions, PayPal offers a rewards card and cards with cashback rewards, as well as a simple debit card and a prepaid card. Each offering in the PayPal stable provides a unique option. Although only one card is aimed at businesses, owners can use any of their options for business purchases.

If rewards are attractive to you, PayPal offers the Extras Mastercard. This card is aimed at those who frequently shop at PayPal-accepting merchants and on eBay and offers bonus rewards for gas-station and restaurant purchases.

This credit card features three levels of rewards:

3 points per dollar spent at gas stations and restaurants
2 points per dollar spent on PayPal and eBay purchases
1 point per dollar spent on everything else

When you get your points, you get awards. Every 6,000 points, you can choose to redeem a $50 credit to your PayPal balance. You can also redeem points for airfare, hotel stays, car rentals, and vacation packages, which are attractive to hard-working small business owners who travel. As a bonus, this card carries no annual fees, although you will have to pay transaction fees when traveling abroad and the APR is higher than the industry standard.

PayPal Business Debit Mastercard: Debit Card For Instant Access To Business PayPal Account

PayPal also offers debit cards. The first of these is designed specifically to work with your Business PayPal account.

Unlike a credit card, you don’t need a credit check to receive the debit card. You also don’t need to worry about potentially paying an APR because the card simply draws from your available PayPal balance. However, you won’t be able to build up credit when using this card.

As an added bonus, PayPal gives an unlimited 1% cash back every month on eligible purchases. Purchases eligible for cash back include (but aren’t limited to) those processed as credit transactions. PIN-based transactions won’t qualify.

When buying outside of the US, you will be subject to a 1% foreign transaction fee. When compared to some credit cards, this fee is relatively low. However, businesses with frequent overseas travel may want to look into travel-specific credit cards.

You’ll also be able to withdraw cash via ATMs worldwide, with a standard $1.50 withdrawal charge. In partnership with Mastercard, there’s a zero-liability policy which will help you against fraud-related charges. On top of all this, there are no annual or monthly fees and you can request additional cards for your marketing team and other employees.

PayPal Cards Quick Comparison

If you don’t have a Business PayPal Account, PayPal offers a cash card for personal accounts.

Just like their business alternative, this is simply a debit card and is usable wherever Mastercard is accepted. You won’t need a credit pull while applying nor will you have to worry about paying interest. PayPal’s Cash Card does not feature any sort of reward scheme. That means this card is just for paying and withdrawing cash—you won’t be saving money using it.

It’s not possible for extra cards to be requested on the same account so employees to have their own PayPal accounts or go a different route entirely. Despite those negative points, you will have protection from fraudulent charges on this card thanks to PayPal and Mastercard’s zero liability program. There are no annual or monthly fees like you might get with some credit cards. There is, however, a 2.5% foreign transaction fee and a $2.50 withdrawal fee for ATMs outside the MoneyPass ATM network.

PayPal’s final offering comes in the form of their Prepaid Mastercard. This re-loadable card is accepted anywhere a Debit Mastercard would be accepted. That includes in-store purchases and orders over the phone or the Internet.

You’ll be able to request a card without needing a credit check. Because it’s prepaid, you also don’t have to worry about any sort of interest, but there is a $4.95 plan fee due monthly.

To reload this card, you can use your PayPal balance. You can also top up at over 130,000 NetSpend Reload Network locations across the country. Additionally, there’s a direct deposit option that enables users to have paychecks, government benefits, and tax refunds directly deposited to a card’s account.

Beyond the card’s standard features, PayPal provides occasional rewards for using the Prepaid Mastercard. These rewards come in the form of money-saving offers based on your shopping history. You can also open an optional tiered-rate savings account through The Bancorp Bank and earn up to 5% Annual Percentage Yield (APY) for balances up to $1,000. As another reward bonus, the PayPal Prepaid Mastercard features a refer-a-friend program. This program will give you $5 for every friend you get to sign up for the card and load $10 onto it.

Owners seeking to leverage PayPal for business can find many attractive options, but like all credit and borrowing tools, it’s best to understand what works for your particular situation and research all options for the most attractive offer.

Bigtincan Exceeds 100 Technology Integrations, with Popular Products Being Used Across the Enterprise

TAG Awards 2019 Seal Recertifications to Companies Achieving Rigorous Standards to Protect Digital Ad Industry

TIBCO Announces Acquisition of High-Performance In-Memory Data Platform SnappyData

HG Data Transforms Technographics With New HG Insights Company Brand and Platform

Clari Launches New Platform to Connect Enterprise Go-to-Market Teams

The first connected revenue operations platform for the enterprise

Introducing Clari for Marketing

Introducing Clari for Customer Success

New Partner Integrations

Supporting Partners

By Neglecting AI-based Analytics, Are CEOs Leaving Revenue and Profit on the table?

Tony Robbins and Corporate Visions to Offer New Program for Entrepreneurs and Small Business Owners

Axiom Business Book 2019 Awards Silver Medal to ‘Data Driven’ by Tom Chavez, Chris O’Hara and Vivek Vaidya

Is PayPal a Good Choice for Small Business Owners?

PayPal Business Debit Mastercard: Debit Card For Instant Access To Business PayPal Account

PayPal Cards Quick Comparison

Popular Posts

Bigtincan Exceeds 100 Technology Integrations, with Popular Products Being Used Across the Enterprise

TAG Awards 2019 Seal Recertifications to Companies Achieving Rigorous Standards to Protect Digital Ad Industry

TIBCO Announces Acquisition of High-Performance In-Memory Data Platform SnappyData

HG Data Transforms Technographics With New HG Insights Company Brand and Platform

Clari Launches New Platform to Connect Enterprise Go-to-Market Teams

By Neglecting AI-based Analytics, Are CEOs Leaving Revenue and Profit on the table?

Tony Robbins and Corporate Visions to Offer New Program for Entrepreneurs and Small Business Owners

Axiom Business Book 2019 Awards Silver Medal to ‘Data Driven’ by Tom Chavez, Chris O’Hara and Vivek Vaidya

Is PayPal a Good Choice for Small Business Owners?

Follow Us

About Us

Quick Links

Visit Out Other Sites

Follow Us

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!