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Yes Marketing Announces Partnership with Kalmbach Media to Enhance Digital Communications and Expand Growth in Key Audience Segments

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March 11, 2019

Yes Marketing Announces Partnership with Kalmbach Media to Enhance Digital Communications and Expand Growth in Key Audience Segments

Kalmbach selects Yes Marketing to activate advanced consumer insights, enable responsive template creation and enhance inboxing

Yes Marketing announced that Kalmbach Media, the leading content creator serving specialty interest and hobby enthusiast markets, has selected the marketing technology vendor as their multichannel marketing services and technology provider. Yes Marketing will provide access to its multichannel marketing communications platform Yesmail360i as well as expert strategy, creative, analytics and deliverability services to Kalmbach Media, which reaches more than 35 million customers through a portfolio of brands offering magazines, digital content, products, events, and books.

Yes Marketing will help Kalmbach Media grow their business as Kalmbach continues to expand their digital media and ecommerce capabilities. Yes Marketing was awarded the partnership because they were positioned to address Kalmbach Media’s need to improve their marketing capabilities and attain a better, more attentive service from a dedicated team that knew their business.

“We were searching for more than a technology upgrade; we wanted a partner who understood our business and who could offer guidance and expertise on ways to improve our program,” said Nicole McGuire, senior VP of consumer marketing for Kalmbach Media. “We are looking forward to working with Yes Marketing to build a deeper connection with our very passionate audiences.”

Through Yesmail360i’s advanced segmentation and automation capabilities, Kalmbach Media can increase the effectiveness of their marketing campaigns and reduce production time. In addition, Yes Marketing’s full-service deliverability solution boasting a robust technology platform and dedicated deliverability support will help Kalmbach optimize inboxing rates.

“We are thrilled to be Kalmbach Media’s trusted advisors as they take their marketing program to new heights,” said Jim Sturm, president at Yes Marketing. “Through our multichannel communications platform and the expertise of our teams, Kalmbach will be able to deliver better personalized and more engaging marketing content that creates a stronger relationship with their audience and helps them build lifetime loyalty.”

SOURCE Yes Marketing

Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

Native & Programmatic Advertising

STS News Desk

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March 11, 2019

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Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for all Channels, Ad Units and Buying Tactics

Centro, a global provider of advertising technology, announced enhanced programmatic advertising capabilities for native and digital audio that push marketers toward complete automation for all media buying and execution. Centro’s Basis is a digital media platform that facilitates planning, activation, reporting and billing reconciliation for all channels, ad units and buying tactics through a single interface. New platform integrations give advertisers access to more global ad opportunities—with reliable and long-standing supply partners for native (including Google Ad Manager, Nativo, Rubicon Project, Smaato, Verizon Media) and digital audio (including Targetspot, and TuneIn).

“Our advancements in Basis focus on driving automation by eliminating extra steps in campaigns from start-to-finish,” says Katie Risch, CMO of Centro. “Now, with more robust native and audio ad capabilities, Basis provides agencies with the most comprehensive access to programmatic and direct inventory in one place.”

Native and digital audio ad capabilities in Basis allow agencies and marketers to:

Automate direct buying workflow (RFPs, negotiation and IOs) with any vendor for native, digital audio and other formats
Access global supply via programmatic buying on major ad exchanges (including previously announced Sharethrough and TripleLift native ad integrations)
Host and manage native ad creative
Transcode audio files to simplify ad serving
Automate inbound reporting from major search and social media vendors
Improve decision-making with data from all channels for a complete picture of digital investment

“We’re excited to partner with Centro in its new rollout of advanced native advertising support in Basis,” said Gareth Noonan, GM, Americas at Smaato. “The opportunities with native, and especially native video, are quickly spreading across our global in-app publisher base, and we look forward to helping advance the growth of programmatic buying with this partnership.”

PowerPost Unveils New Playbook For Creating ‘Intelligent Content’

STS News Desk

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March 11, 2019

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PowerPost Unveils New Playbook For Creating ‘Intelligent Content’

“The Intelligent Content Playbook” Showcases the Best Content Optimization Strategies from Leading Marketing Experts

PowerPost, a leading content publishing platform for brand marketers, announces its release of The Intelligent Content Playbook, a new eBook distilling the best content creation strategies and optimization techniques from the industry’s top marketers. The Playbook gives immediate, actionable guidance on creating branded content that cuts through digital noise using today’s most advanced technology, trends and techniques.

Written by PowerPost’s Vice President of Marketing, Scott Fenstermaker, the Playbook teaches marketers how to create data-driven, authoritative content that will attract links, ranks and engagement in an increasingly competitive environment. The book explores advanced subject areas like AI, Content Intelligence, content repurposing techniques and incorporating original research.

Inspired by Tim Ferriss’ Tools of Titans, the book collects and refines the best practices from guest instructors featured in PowerPost’s “Brand Publishing Masterclass.” The Masterclass is a unique, expert-level monthly webinar series for senior content marketers and directors. The Playbook features contributions from top instructors like Steph Nissen, Adele Revella, Park Howell, Mike Brown, Michele Linn and Christopher Penn.

“According to Buzzsumo, 70% of all content published in 2017 received zero inbound links,” said Fenstermaker. “Brands are now creating more content than customers are able to consume, which means that most marketing content must work harder to be noticed or linked. We wanted to create a book that teaches how to create ‘armor-piercing content’: authoritative, journalistic content based on competitive data, that drives recognition and traffic in an increasingly crowded field.”

BrainSell Named Elite Partner for 2019 by #1 Rated CRM Provider

Sales & Marketing

STS News Desk

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March 11, 2019

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BrainSell Named Elite Partner for 2019 by #1 Rated CRM Provider

SugarCRM Inc., the company that helps global organizations build better business relationships, has named BrainSell on its international shortlist of Elite Partners for 2019.

From a global pool of nearly 200 partners, who each sell, deploy and support marketing automation, customer relationship management and customer care solutions, just 24 resellers have attained Elite status with SugarCRM.

These resellers represent 19 countries and operate across a broad range of verticals.

Elite status represents SugarCRM’s top reseller tier and is only achieved by meeting exacting criteria that includes extensive product competency, deep technical certification, joint sales execution, customer retention and a proven track record of driving new business.

BrainSell is a value-added reseller (VAR) that specializes in end-to-end business technologies, consulting, and implementation services. They are committed to understanding their clients’ goals. Based on those goals, they evaluate business processes, analyze current technologies, and then advise clients on how to achieve growth and operational objectives.

“Great technologies like SugarCRM help us to improve and uplift the livelihoods of hard-working, fast-growing businesses of all sizes,” said CEO Jim Ward. “Anyone could slap you with a product and call it a day – but we pair clients with the right technologies to grow their businesses.”

SugarCRM executive vice president of world-wide sales Juan Herrera said: “The hallmark of this impressive group of Elite Partners is how closely they engage with customers and prospects to discover business needs and then deliver the best ongoing service and support to those customers.

“Partners like BrainSell provide expertise in marketing automation, customer relationship management and customer care; a passionate commitment to discovering customers’ needs, and the skills to build innovative solutions to help customers reap the full benefits of choosing SugarCRM.

“Our Elite Partners have delivered another consecutive year of 20 per cent plus growth, while six of them have seen revenues double during the last 12 months. We congratulate them on their success.”

ReadyCloud CRM for Ecommerce is Now Available for Magento 2

STS News Desk

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March 11, 2019

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ReadyCloud CRM for Ecommerce is Now Available for Magento 2

ReadyCloud, the CRM suite built for ecommerce, now supports Magento versions 1 and 2. ReadyCloud CRM seamlessly integrates to show customer activity across multiple sales channels while connecting the organization with shipping, messaging and “Amazon-like” product returns.

“We’re excited to announce that ReadyCloud CRM is now available for Magento 1 and 2 users,” commented Michael Lazar, an Executive at ReadyCloud CRM. “Getting started is fast, easy and painless. Just create your free ReadyCloud CRM account and add the desired Magento integration from the App Store during sign-up. No credit card is required, and the first two weeks are on us!”

ReadyCloud CRM gives retailers a competitive advantage. It’s packed with powerful, relationship-building, team management and reporting tools that give e-tailers better insight into their cross-channel customers. This includes: Profiles, Trends and Filters, Tasks, Orders, Shipping and even Returns. Each customer profile features a detailed purchase history, complete with individual order lifecycles.

“Are you tired of manually entering customer and order data? ReadyCloud is not that kind of CRM,” Lazar infers. “Rather, it creates customer profiles based on new and existing orders from across all your sales channels. These are the customers you never meet, who buy from you online. Now you can connect and market to these customers in a meaningful way that’s focused on their specific interests!”

Retailers can use this data to improve customer relationships as well as sync and create email marketing campaigns using the available Constant Contact and MailChimp integrations.

For retailers that are looking to make the switch to Magento 2 but are hesitant to do so over fear of data loss, ReadyCloud CRM has the answer:

“Order data is the heart of any business. ReadyCloud CRM connects and syncs with the merchant’s shopping cart to preserve customer order data and make it portable,” explains Lazar. “E-tailers are no longer tethered to their store. If you want to switch, then switch. ReadyCloud CRM connects to the new store to pick up where the old one left off, and the results are amazing! Built-in integrations include: Magento 1 and 2, Shopify, BigCommerce, WooCommerce, Amazon, and more!”

JC Payne Chooses Really Simple Systems for CRM Simplicity

Buyer Insights

STS News Desk

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March 9, 2019

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JC Payne Chooses Really Simple Systems for CRM Simplicity

JC Payne, one of the UK’s leading commercial vehicle bodybuilders, explains why they chose Really Simple Systems CRM to help manage their sales and email marketing.

As a family-run business, first established in 1926, their company values are grounded in honesty, integrity, effort and experience. Working predominantly with the commercial vehicle dealer network, JC Payne builds commercial vehicle bodies on chassis cabs for the leading car, van and heavy truck manufacturers including Mercedes, Volkswagen, Ford, Citroen, Peugeot, MAN & Iveco.

The company boasts great relationships with the manufacturers, which is evident from their preferred partner status for many of the main commercial vehicle suppliers in the UK.

With growing sales and a growing team, the company recognised that it was time to look at how their sales and marketing operations could be streamlined. Prior to working with Really Simple Systems, JC Payne was managing their sales using a variety of resources, so data was spread over a variety of systems, with no central hub.

When Marketing Manager, Richard Perry, joined the company he started looking for a suitable CRM. Richard explains, “From experience I knew that unless the system is easy to use you won’t get the buy-in from sales people and it won’t be used properly. I wanted a CRM that was simple to use, concentrating on the main sales features that I believe a CRM needs. Often, these systems are too complicated, but when I came across Really Simple Systems, I knew it was right for us.”

Perry continues, “Really Simple Systems has enabled us to centralise everything and reduce the time it takes for sales to record their daily tasks. The CRM has streamlined the whole department, giving visibility to everyone, so we can all see who’s dealing with what. This means there’s no duplication of effort and our communication is more effective.”

As well as creating efficiency for their sales operations, JC Payne needed a GDPR compliant email marketing system, which came as a bonus with Really Simple Systems. Perry added, “We needed to be able to run email marketing campaigns and be GDPR compliant. The Really Simple Systems CRM has helped us achieve this which has been a great benefit for us.”

Perry concludes, “The team at Really Simple Systems has been very good and we strongly recommend the system for anyone looking for a sales focused CRM. Over the last year business has been great for us, and whilst it’s not possible to allocate the success to the CRM, I’m sure it has helped.”

The SalesTech Star #PowerOfWomen Infographic, Featuring Top Women in Sales Technology

Sales Engagement

Sudipto Ghosh

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March 8, 2019

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The SalesTech Star #PowerOfWomen Infographic, Featuring Top Women in Sales Technology

Today, on International Women’s Day, we feature the top women in Sales Technology who have carved a niche for themselves in key roles in Sales, Revenue, Growth Management, Customer Service, Partnerships and Alliances, and Sales Coaching and Enablement. They continue to contribute to Sales Technology by offering relevant sales insights via keynotes, interviews, leadership articles, and online interaction programs.

The below infographic has been created to exemplify the role of Sales Technology leaders who have made vast leaps in a short period of time that has seen the rapid growth of technology and people-management skills.

We invite women from the Sales Technology industry to be part of our editorial program and contribute to the growing community of SalesTech leaders.

First-Mover AI Procurement Platform Bid Ops Lands $1.75 Million in Seed Funding to Automate Vendor Negotiations

Price Optimization & Revenue Management

STS News Desk

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March 8, 2019

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First-Mover AI Procurement Platform Bid Ops Lands $1.75 Million in Seed Funding to Automate Vendor Negotiations

The Bid Ops AI Procurement Automation Cloud synthesizes current and historical data points in minutes to forecast the outcome of a vendor negotiation before it begins, surfacing insights that drive market-leading savings

Bid Ops, the leading cloud platform for procurement automation, announced it has raised $1.75 million in seed funding, led by Illuminate Ventures and Cervin Ventures, with participation from Correlation VC. By eliminating tedious, previously manual busywork from the negotiation process, Bid Ops enables top procurement teams to execute against strategic business objectives. Supply chain management impacts more than $25 trillion in commerce spending across a wide variety of product and service categories. Until now, buyers and vendors relied primarily on long email chains and spreadsheets that required manual data entry. The result was procurement negotiations that created inefficient bottlenecks where buyers overpay or base their business partnerships on suboptimal terms.

The Bid Ops Procurement Automation Cloud upends the status quo by using AI to create a target price for each line item that accounts for value-based assessments of a vendor’s qualifications and likely performance on the contract. Bid Ops enables procurement executives to leverage these forecasts to compare and contrast bids, and obtain more competitive pricing and commercial relationships with growth-oriented vendor partners.

“Procurement is not only a critical process that has a direct and profound impact on how a business operates, it should be seen as a massive opportunity and potential competitive edge for a business to become more efficient than its peers,” said Edmund Zagorin, Founder and CEO of Bid Ops. “The stakes have never been higher due to escalating uncertainty around raw materials prices given the impact of tariffs. Bid Ops users recently executed an automated negotiation for raw materials for a Fortune 100 customer that saved $1.25 Million on a $4 Million contract in less than 90 minutes. By harnessing the power of market benchmarks and predictive analysis, Bid Ops helps procurement teams beat the market in an era of global price volatility and trade wars.”

Built by procurement professionals with decades of experience, Bid Ops accelerates business partnerships between top buyers and leading suppliers by enabling straightforward, actionable comparisons between vendors based on both performance and price. As a result, customers get better offers from more vendors in less time, and can focus on what matters most: awarding contracts to the best vendor at the best price.

Using sourcing automation, Bid Ops also expands contracting opportunities for public sector customers, including Los Angeles World Airports and the City of Detroit. Bid Ops technology customizes and curates a vendor database based on customers’ award goals and recently drove an over 667% increase in digital vendor engagement for City Innovate’s flagship Startup-in-Residence program, supporting vendor partnerships for over 30 cities and agencies across the United States.

“We’re delighted to partner with Bid Ops as they deliver against the promise of automated solutions leveraging AI to help solve some of the most enduring business problems,” said Cindy Padnos, founder and managing partner at Illuminate Ventures. “Procurement is particularly well-suited to this kind of opportunity, since materials and services purchases represent the single largest area of spend – after personnel costs– for most businesses. The deep domain knowledge of the Bid Ops team combined with their amazingly happy customers made this investment opportunity a standout.”

SOURCE Bid Ops

Vymo, AI-Enabled Personal Assistant for Sales, Launches on Salesforce AppExchange

Sales & Marketing

STS News Desk

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March 8, 2019

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Vymo, AI-Enabled Personal Assistant for Sales, Launches on Salesforce AppExchange

Vymo announced it has launched Vymo for Salesforce on Salesforce AppExchange, a solution that is focused on driving adoption, auto-collecting clean behavioral data and nudging next best actions.

Key Features

● Automated call management: Log calls from Android or iOS phones into Salesforce automatically and set follow up tasks with minimal intervention.

● Geo detection and intelligence: Log your meetings into Salesforce automatically and understand which prospects or customers are near your location.

● Contextual recommendations: Make better decisions and increase conversions with intelligent suggestions for every lead, tailored to produce the best outcomes.

● Easy integration & setup: Log into Vymo with your Salesforce ID and have all your sales records synced automatically without IT support.

Comments on the News

“We are excited to have a ready-to-use connector on Salesforce AppExchange – the world’s leading enterprise apps marketplace. This will help organizations improve ROI on their CRM investments by driving up adoption and engagement,” commented Yamini Bhat, CEO of Vymo.

“We are excited to have Vymo on the AppExchange platform as they provide customers with an exciting new way to improve productivity for sales organizations through AI,” – Mike Wolff, SVP, ISV Sales, Salesforce.

SOURCE Vymo

Solvvy Launches Assist at Shoptalk – AI-Powered Customer Support for the Subscription E-Commerce Market

Sales Intelligence

STS News Desk

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March 8, 2019

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Assist leverages the power of AI to deliver better post-purchase customer support

Solvvy, a conversational intelligence platform delivering effortless customer experiences, has introduced Solvvy Assist, a machine learning solution that instantly resolves customer issues. Assist is able to understand customer intent, guiding them through automated steps to resolve complex self-service requests, delivering personalization at scale. Customer support agents can now spend their time working on complex tickets that require a human touch while Assist handles the common, repetitive tickets.

Reducing churn and increasing customer satisfaction

Annual churn rates for subscription companies are between 20 to 30 percent, according to Tien Tzuo, founder and CEO of Zuora. Strengthening customer relationships and improving loyalty is the highest priority for subscription companies. By providing better experiences and reducing churn, organizations can substantially increase profitability.

A popular fragrance subscription service has effectively reduced subscription cancellations with Assist, saving over 25% in monthly recurring revenue. By providing customers with total control over their subscriptions, with options to cancel, pause or change the frequency of monthly shipments, customers are less likely to churn.

“Customers expect an effortless experience — and churn rates have caused subscription e-commerce companies to feel pressured to meet rising expectations more than any other industry,” said Mahesh Ram, CEO at Solvvy. “Assist provides brands the ability to remove friction associated with subscription management and order tracking.”

Making repetitive customer support tickets a thing of the past

Gartner reports that 48 percent of customer service interactions start with self-service, with this number expected to rise to 85 percent by 2022. For the growing number of customers who expect immediate responses to their issues, Solvvy’s customers can resolve issues in real-time and on-demand while being provided with total control over their online shopping experience. Most businesses can’t afford to staff enough human agents to resolve issues 24/7, but Assist allows organizations to scale affordably by providing quick and convenient self-service.

SOURCE Solvvy

Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

BrainSell Named Elite Partner for 2019 by #1 Rated CRM Provider

The SalesTech Star #PowerOfWomen Infographic, Featuring Top Women in Sales Technology

Vymo, AI-Enabled Personal Assistant for Sales, Launches on Salesforce AppExchange

Comments on the News

Solvvy Launches Assist at Shoptalk – AI-Powered Customer Support for the Subscription E-Commerce Market

Reducing churn and increasing customer satisfaction

Making repetitive customer support tickets a thing of the past

Popular Posts

Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

BrainSell Named Elite Partner for 2019 by #1 Rated CRM Provider

The SalesTech Star #PowerOfWomen Infographic, Featuring Top Women in Sales Technology

Vymo, AI-Enabled Personal Assistant for Sales, Launches on Salesforce AppExchange

Solvvy Launches Assist at Shoptalk – AI-Powered Customer Support for the Subscription E-Commerce Market

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