Page 5311 – SalesTech Star

Laurie Weisberg Joins Intent as Chief Sales Officer

Sales & Marketing

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May 2, 2019

Laurie Weisberg Joins Intent as Chief Sales Officer

Intent, the data science company for the world’s leading online travel and commerce companies, announced that Laurie Weisberg has joined as Chief Sales Officer. The company has tapped Laurie to oversee global business development across the US, EMEA, Latin America and APAC.

Laurie was previously part of the executive team that transformed Datalogix into the world’s largest data company for marketers, which Oracle acquired in 2015. Most recently the Chief Revenue Officer of Thrive Global and Curalate, Weisberg has more than 20 years of experience as a sales and marketing leader in the tech industry.

Intent, formerly known as Intent Media, uses machine learning to accurately predict user value and likelihood to buy in real-time. The company’s Predictive Intelligence Platform powers market-leading media, personalization and traffic acquisition products.

“Laurie’s background in data, strategic partnerships and growth are a perfect fit for Intent as we introduce new applications of our predictions and expand globally,” said Chief Executive Officer Richard Harris. “We’re thrilled to welcome her to the team.”

“Intent has dominated the data science landscape in travel by predicting user behavior in real-time and delivering the optimal experience,” said Weisberg. “Now they’re introducing even more applications across ecommerce. I look forward to helping our partners dramatically boost their bottom line.”

New Vibes Everywhere Commerce Makes Brands Smarter

Mobile & Field Sales Enablement

STS News Desk

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May 2, 2019

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New Vibes Everywhere Commerce Makes Brands Smarter

Vibes Everywhere Commerce will help brands anticipate and deliver personalized shopping experiences online and in-store

Gartner Marketing Symposium – Vibes, a mobile marketing leader, released Vibes Everywhere Commerce, a mobile-first e-commerce solution for retailers, designed to sharpen brands’ customer intelligence. By connecting online and in-store experiences, Vibes Everywhere Commerce provides marketers with last-touch attribution, enabling marketers to demonstrate campaign ROI, drive conversions by reducing cart abandonment, and optimize their campaigns with real-time feedback loops.

“Having this wealth of data in the Vibes Platform makes it much easier to pull vital customer analysis. Consumers are making more value-driven buying decisions, so it’s paramount for our customers to have this depth of personalization,” said Caitlin Lindner, senior marketing manager at Hibbett Sports. “We’re very excited by the ability to see revenue attribution at the mobile user level, which will help inform our future offers and content strategies.”

Vibes Everywhere Commerce allows marketers to gather behavioral data from mobile campaigns, capturing customer interest and converting it into purchases, both online and off. The new offering includes:

E-commerce tagging capabilities, giving brands the ability to track what individual customers are shopping for and where they fall out of the journey
Triggered messaging, such as cart-abandonment notifications to drive increased conversions
Push notifications, allowing brands to reach their customers on their preferred channel
Mobile wallet integration, to streamline the consumer experience for buying online and picking up in-store
Deep analysis of campaign ROI and other conversion-based metrics
Increased customer insight, including post-click engagement data on a per-customer basis

Read More: CompTIA Cloud Essentials+ Beta Exam Launched

“We’re thrilled to offer a data-driven solution that arms marketers with full attribution and funnel analysis so they can better optimize programs and generate higher conversions,” said Sam Benediktson, director of product at Vibes. “Features like e-commerce tagging and triggered messaging are making the digital customer journey personalized and more valuable for consumers. This gives marketers the power to improve the customer experience by anticipating and taking action on what customers want and when they want it.”

Powerful New Marketing and Analytics Features Added to Leading Edge Electronic Waiver Provider, WaiverForever

Pipeline & Analytics

STS News Desk

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May 2, 2019

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Powerful New Marketing and Analytics Features Added to Leading Edge Electronic Waiver Provider, WaiverForever

Business owners have a new ally when it comes to understanding and utilizing online waiver data. Following months of intensive research and development, industry giant WaiverForever is releasing version 2.0 of their popular electronic signature platform.

This major upgrade includes three powerful new features to improve operations and provide valuable data insights for brand owners.

Analytics – major upgrade for WaiverForever 2.0 includes significantly enhanced analytics capabilities. Besides tallies for all completed waivers, business owners can now browse detailed metrics for individual waiver templates. These stats include waiver signed data, peak performance times, and comprehensive analysis of selectable form options and user-defined input.

Administrators choose dates and timeframes to view performance during a given session. The resulting data pinpoints the highest use periods for each waiver template alongside a total count of completed forms.

Beautiful graphic displays reveal percentage scores for each checkbox, multiple-choice option, and free-text answer field – providing business owners valuable insight about customer behavior. Armed with this knowledge, users can refine their offers and provide even more value to their customers.

WaiverList – a completely revamped user dashboard for viewing and organizing electronic waivers is coming soon. The new “Gmail-like” interface makes working with waiver data more intuitive and easier to use than ever before.

Waiver categories such as approved, pending, starred and revoked now appear as sortable options. Administrators can quickly download, delete, filter and export waiver data as often as needed.

WaiverList also features a robust new search engine. Allowing users to drill down into a single waiver, find all entries for a specific template, or search every file within the entire database. Customizable options not found with other online waiver providers.

CRM Integration – the Customer Relationship Management module retools the previous My Customer Page with a powerful new membership management system is coming soon. The CRM addition allows business owners to store detailed customer information and activity reports in a single, secure location. Using this new CRM module, administrators can add, edit, group, and view customer activity from directly within their dashboard.

This new option also includes its own email marketing platform. Administrators can quickly send news, updates, or offers using the included messaging features. Or, if desired, admins can integrate WaiverForever 2.0 with their current email marketing software (including Mailchimp and Constant Contact).

And with thousands more Zapier connection options, the possibilities are endless.

Native CRM functionality was previously unheard of in electronic waiver platforms. This is yet another industry first WaiverForever brings to the market.

Sigma Hires Analytics Veterans to Scale Operations and Drive Worldwide Cloud BI Adoption

STS News Desk

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May 2, 2019

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Sigma Hires Analytics Veterans to Scale Operations and Drive Worldwide Cloud BI Adoption

San Francisco-based Sigma, an innovator in cloud business intelligence (BI) and analytics, announced that veteran sales, marketing, and product leaders from the BI community joined its ranks to build on recent product success and rapid customer growth after launching last November.

Sigma’s cloud BI and analytics application provides live access to cloud data warehouses using an intuitive spreadsheet-like interface, empowering any business expert to make complex data queries without writing a single line of SQL— closing the gap between business and data teams.

“We’ve seen tremendous demand this quarter as data-first companies seek to execute cloud strategies, simplify data analysis, and drive BI adoption,” said Rob Woollen, CEO of Sigma. “Our unique approach to data access and collaboration is getting attention, and it became clear that we needed to bring on additional leadership to help us capitalize on this momentum as we enter our next stage of growth.”

Joining as President is Ryan Ried, who will lead all of Sigma’s customer-facing operations including sales, marketing, and finance. “I am thrilled to be joining Sigma early on as it brings much-needed innovation in an industry where we see data-first organizations moving away from traditional ways of doing things and migrating to the cloud,” said Ried. “Sigma’s approach to analytics is one of a kind, and I look forward to building off the recent momentum as we work together to open new doors for greater BI adoption worldwide.”

Ryan brings two decades of industry experience leading Sales teams at successful start-ups and enterprises alike as they navigated historical periods of growth. At Birst, Ryan led the sales team and helped scale the organization before being acquired by Infor in 2017. Most recently, Ryan was the Senior Vice President of Sales at Seattle-based Chef, a leader in Continuous Automation software and one of the founders of the DevOps movement, where he led the team to record annual and quarterly sales in 2018.

Also joining the team is Julie Lemieux who will serve as Vice President of Design and Wade Tibke who will serve as Vice President of Marketing. Julie previously worked as the Head of User Experience at Databricks. Before that, Julie served as Chief Experience Officer for BI & Analytics at SAP, where she managed a global 30-person team to design, build, and release SAP Lumira. Wade Tibke comes to Sigma from Tableau Software where he served as Vice President of Marketing Operations and worked for over 10 years in various marketing roles. During his tenure, he helped grow revenue from $1 million to nearly $1 billion and take the company public in 2013.

Sigma’s new hires come on the heels of significant revenue growth after releasing new product innovations and onboarding data-first enterprises over the last six months, including Lime, Snowflake, Volta Charging, Clover, Fictiv, Delphix, Sears Home Services, and Philz Coffee. “Sigma puts data front and center, making my data-driven decisions more accurate and timely,” says Mia Oppelstrup, Business Intelligence Manager at Volta Charging. “And at a personal level, being able to converse with our data makes my job more fun.”

The company has doubled headcount since raising $28 million in venture funding led by Sutter Hill Ventures and Altimeter Capital in 2018, with plans to double again this year.

The Future of B2B Data-Driven Sales and Marketing With the Launch of Selling Simplified’s Visionayr Platform

Sales & Marketing

STS News Desk

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May 2, 2019

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The Future of B2B Data-Driven Sales and Marketing With the Launch of Selling Simplified’s Visionayr Platform

Selling Simplified Group Inc. (SSG) is poised to unveil its Software-as-a-Service (SaaS) offering, Visionayr, at SiriusDecisions Summit in Austin, Texas, next week to offer B2B companies an innovative solution for data-driven marketing.

Designed to consolidate the traditional martech stack, Visionayr combines marketing automation, content management, hosted interactive content experiences, user engagement monitoring and analytics all in one place. Integrated with SSG’s proprietary global B2B database, the solution will also convert unknown records from various web and social sources into structured data.

Aimed at B2B sales and marketing teams, Visionayr offers companies the ability to build detailed prospect and account profiles over time that show historical activity, install-base information and purchase-intent cues. Visionayr is the latest addition to the company’s Demancentr platform which has other products designed for the marketing professional such as LeadVERIFYR, a product to enhance and verify data.

Visionayr is currently being piloted by a select group of SSG clients and by the company itself in its own marketing efforts.

Pete Marcino, an investor in SSG, said, “For shareholders, Visionayr represents a leap from lead generation into the world of SaaS and intent analytics at the highest level, a place we’ve had our eyes on for some time now. We are excited about the addition of products like Visionayr and their potential to continue moving us further down the road to being a sophisticated player in the realm of data and AI for the B2B market.”

SSG will also be promoting a new line of subscription-based data solutions that will give sales and marketers the option to construct new detailed lists and validate and enhance their existing CRM lists. The company will be offering demos of products at Booth 832 on all days of the summit and encourages attendees to bring a CSV file of an existing list from their CRM or marketing automation platform to have them matched and enriched for free.

Pocketmath Names Joanne Joynson-Hewlett as CEO

Native & Programmatic Advertising

STS News Desk

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May 2, 2019

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Pocketmath Names Joanne Joynson-Hewlett as CEO

Audience Network and Programmatic AdTech Leader to Raise Company’s Long-Time CFO and Industry Leader’s Role to Helm Its Next Phase of Growth

Pocketmath, a global leading technology company that provides programmatic advertising and audience network solutions, announced that it has selected Joanne Joynson-Hewlett as its new Chief Executive Officer. Joynson-Hewlett, elevated from her role as Pocketmath’s Chief Financial Officer, will assume the position immediately.

Joynson-Hewlett joined Pocketmath in 2014 as CFO, and has deftly managed capital investment, internal finance and other duties to help transform Pocketmath into the world’s fastest self-serve mobile advertising platform. She is a seasoned adtech executive with 15 years’ experience in managing and optimizing companies’ abilities to balance profits and growth within the fast-paced advertising and technology sectors.

Nuno Jonet has also been promoted to Chief Product Officer from his Head of Product role, having worked closely with Joynson-Hewlett in the company’s last phase of expansion and innovation, while Andrew Alcock is Pocketmath’s Chief Technology Officer.

“I am honored and excited to move into the role of CEO at Pocketmath. It is a time of unprecedented growth and opportunity for Pocketmath, especially considering Southeast Asia’s crucial role in the future of mobile advertising, and I look forward to leading the company and our dedicated team members to new heights into 2019 and beyond,” Joynson-Hewlett said. “The adtech marketplace moves a mile a minute, but alongside Chief Product Officer Nuno Jonet, the future has never been brighter for Pocketmath and our trajectory as we embrace the potential of Super Apps and mobile technology in the global advertising marketplace.”

Prior to joining Pocketmath in 2014, Joynson-Hewlett was the Chief Financial Officer for Sequoia-backed voice blog start-up Bubbly. She has also fostered company-wide growth in her roles with e.law Asia Pacific and MercerBell, and is a member of the Association of Chartered Certified Accountants (ACCA). She holds a degree in Business Studies from Leeds Beckett University.

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem

Native & Programmatic Advertising

STS News Desk

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May 2, 2019

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Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem

OOH Industry’s Audience Location Platform Will Now Include Coverage of Place-Based Locations Such as Bars, Stadiums, Airports, Gas Stations, Retail Environments, and Cinemas

Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive view of the total OOH advertising ecosystem.

The new measurement capability will provide impressions, reach and frequency, across thousands of audience segments for place-based advertising, including signage in gyms, bars, amusement parks, stadiums, malls, airports, gas stations, retail environments, cinemas, grocery stores and many other venues.

Place-based audience measurement will be integrated into Geopath’s Insights Suite, which was launched in beta in 2018 and developed in conjunction with the OOH industry around an “audience-first” approach. The platform was the first to provide buyers, sellers and agencies with granular audience segments for roadside and transit ad measurement.

The Insights Suite has more than 8,000 unique audience profiles currently available, with additional segments being added on a regular basis.

“From the onset of its development, the goal of the Insights Suite was to deliver to the OOH industry a trusted, universal currency for all the inventory that comprises the broader marketplace,” says Kym Frank, president of Geopath. “I would like to thank all of our place- based pilot participants for helping to make this a reality.”

“The inclusion of place-based and digital place-based media in Geopath’s standardized currency will make trading across the medium easier and more reliable,” says Jeff Gunderman, CEO and President of Eye Corp Media and a Geopath Board Member. “This is a huge step in making the safe and trusted out of home advertising ecosystem competitive with digital online and mobile media.”

Out of home media is an increasingly important channel in the media mix as evidenced by the consistent year-over-year growth. It is not encumbered by viewability or bot issues, negative brand association problems or the data privacy issues associated with Facebook and similar platforms. Geopath gives a trusted and impactful medium a universal currency by which to trade, making it easier to plan, buy and sell!

“Geopath’s inclusion of place based formats is crucial for our medium,” added Mike Cooper, Global President and CEO of Rapport. “A comprehensive, universal measurement system empowers us to understand the true impact of our out-of-home campaigns across formats and providers.”

The launch of place-based measurement follows a pilot conducted by Geopath and its partner, Intermx, in cooperation with more than 30 placed-based media networks representing varied segments of the OOH industry. The trial evaluated 500 locations, which were then analyzed for venue, screen impression and audience demographic data.

Accenture to Expand Industry X.0 Capabilities with Acquisition of Zielpuls to Create Smart Products and Services for Carmakers

Multichannel Orchestration

STS News Desk

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May 2, 2019

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Accenture to Expand Industry X.0 Capabilities with Acquisition of Zielpuls to Create Smart Products and Services for Carmakers

Accenture has entered into an agreement to acquire Zielpuls, a technology consultancy headquartered in Germany. The acquisition will bolster the capabilities of Accenture Industry X.0 in the design of smart products and services for automotive companies and will be expanded to support clients in the medical technology, industrial equipment and high-tech industries.

Zielpuls provides architecture, development, engineering and management services for complex digital products and services. Work examples include an automated car parking system and development of the architecture for driver assistance systems. The firm helped medical technology companies automate production and align it to Good Manufacturing Practices standards. It also defined the entire IT architecture to operate high-speed trains for a leading transportation company.

Founded in 2008, Zielpuls will bring a team of 190 highly skilled professionals with a background in science, technology, engineering and mathematics. Zielpuls is headquartered in Munich and has offices in Wolfsburg and Hanover, Germany, Shanghai and Beijing, China.

Frank Riemensperger, senior country managing director for Accenture in Austria, Switzerland, Germany and Russia (ASGR), said, “Zielpuls excels at designing architectures and operating systems for smart, connected products and services. It will add to the deep expertise we have been building in this area and complement previous acquisitions, including award-winning strategic design consultancy designaffairs.”

Axel Schmidt, managing director and global lead of Accenture’s automotive industry practice, said, “The team of engineers and technologists of Zielpuls will strengthen our ability to develop connected, intelligent architectures for automotive clients, both in Germany and globally. Like designaffairs, Zielpuls has established business in Germany and China, which is strategic for us.”

Upon close, Zielpuls will become part of Accenture Industry X.0, which helps clients master the digital reinvention of industry by using advanced digital technologies to transform core operations, worker and customer experiences, and business models.

Andrew Smith, managing director and Accenture Industry X.0 lead in ASGR, said, “Zielpuls has started to branch out into other areas, such as medical technology, where software and data-driven services will transform the core products. Its engineering know-how and ability to orchestrate operating systems for smart products will help us build an organization that can co-create and reimagine smart connected products and services with clients from ideation through production.”

Following completion of the acquisition, the Zielpuls co-CEOs Markus Frey and Dr. Marc Poppner will join Accenture as managing directors. They will continue to lead the Zielpuls team along with their existing management team and support the firm’s transition to Accenture Industry X.0.

Markus Frey, co-CEO of Zielpuls, said, “We are excited to become part of Accenture Industry X.0 which will allow us to scale our services for clients, get access to the best brands in the world and capitalize on the huge market opportunity in the area of smart connected products and services.”

Zielpuls will be the latest of several acquisitions Accenture has recently made to expand Accenture Industry X.0. These include strategic design consultancy designaffairs (Germany), Pillar Technology (US) with its strong focus on embedded software development for the automotive industry, hardware engineering firm Mindtribe (US), and Enterprise System Partners (Ireland), a consulting and manufacturing services provider for the life sciences industry.

Sprinklr Expands Research Capabilities with Product Experience Insights

Sales Engagement

STS News Desk

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May 2, 2019

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Sprinklr Expands Research Capabilities with Product Experience Insights

A new function within Sprinklr Research automatically categorizes and consolidates customer feedback about products from social media, review sites, and surveys

Sprinklr, the world’s first Unified Front Office Platform for modern channels, announced the release of its Product Experience Insights function within Sprinklr Research. Product Experience Insights automatically categorizes customer comments across social media, review sites (including Amazon, Walmart, and Best Buy), and owned data such as surveys, focus groups and emails which are related to product packaging, design, features, or value. Brands can now drive revenue, reduce costs, and lower risk by optimizing products based on real-time, actionable research.

The Challenge: Disconnected, Outdated Research Methods

Gathering customer feedback is key to long-term growth. Yet, according to McKinsey Research, “…many companies still spend the bulk of their research budget on traditional techniques which leaves them with a limited and often incorrect view of what customers want. That is a recipe for obsolescence in today’s economy.”

While traditional research methods are important, the millions of dollars that businesses spend on emails, reviews, surveys, and website analytics often yield an incomplete understanding of product feedback.

The Solution: Sprinklr Product Experience Insights

With 11 industry-specific machine learning models in nine languages, Product Experience Insights goes beyond Sprinklr standard listening capabilities by identifying product attributes and categorizing them with a high degree of accuracy.

Outcomes:

1. Gather real-time feedback on a product’s color, packaging, performance, size, or taste.

2. Identify fake products being sold by online retailers.

3. View competitor product feedback to see how your brand ranks with consumers.

4. Get alerted when there are unusual conversations about your product online.

“Gathering actionable research about your products is essential for creating happier customers. Most companies have a number of disconnected methods for pulling customer insights without a consolidated view. As a result, valuable customer data becomes a mess and product managers don’t know where to make improvements,” said Grad Conn, Chief Experience & Marketing Officer, Sprinklr. “With our expanded product experience research capabilities in Sprinklr Research, we’re helping brands anticipate product issues and deliver improvements months and maybe even years faster, driving sustainable competitive advantage for companies smart enough to switch to Sprinklr.”

“Sprinklr parses huge volumes of data to offer companies a holistic, 360-degree perspective on the customer experience, aids with macro decisions using Big Data analysis, and eventually builds deeper relationships with consumers,” said Aravindh Vanchesan, Industry Manager – Digital Media Practice at Frost & Sullivan.“With a single platform and codebase, Sprinklr uses listening data to power insights across an organization…with the same integrated view of the customer, thereby out-performing single-purpose solutions.”

The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest Advertisers

Sales & Marketing

STS News Desk

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May 2, 2019

1

The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest Advertisers

Marketers Gain Access to TV Commercial Data to Optimize AD Campaigns Across Devices

The Trade Desk announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital and Connected TV campaigns.

This partnership helps marketers forecast cross-device reach and frequency across campaigns that span TV and digital, and also segments audiences that switch viewership from traditional TV to streaming video and other digital media. In doing so, the combined offering from Samba TV and The Trade Desk will allow marketers to maximize campaign reach and ROI by integrating planning, targeting, and measurement across all screens and devices. At the same time, advertisers will have the ability to build plans modeled by how often an ad is served to consumers, optimizing relevance and frequency.

Samba TV’s commercial exposure data will be exclusively available on The Trade Desk’s Planner tool, which is available to over 46,000 advertisers. This data will be leveraged by advertisers as an integrated part of The Trade Desk’s advanced audience modeling capabilities which projects to 80 million households in the United States.

“Incorporating Samba TV’s rich insights directly into our Planner tool streamlines omnichannel media buys for our clients,” said Brian Stempeck, Chief Strategy Officer, The Trade Desk. “We can now identify opportunities for incremental reach, frequency, and GRPs to optimize both linear and digital TV buying.”

“Making TV audiences more measurable and accessible are core tenets of Samba’s mission and with The Trade Desk we know that thousands of brands will design media plans within the platform they depend on to activate billions of impressions every day,” said Ashwin Navin, CEO, and co-founder of Samba TV. “This integration is a natural extension of the work we have done with The Trade Desk for the last several years, allowing us to reach TV audiences at census-level scale utilizing the largest and most representative TV data set at the core.”

“Integrating Samba’s advanced TV audiences into The Trade Desk platform will allow us to plan and activate in real-time and thus drive efficiency and performance for our clients in the US as well as abroad,” said Steve Katelman, EVP Global Strategic Partnerships at Omnicom.

Additional benefits include:

Extending reach by using cross-screen reach and frequency metrics to plan and automatically optimize TV campaigns
Providing the ability to target viewers who were either exposed or unexposed to a brand’s TV commercials
Enabling advertisers to reach elusive TV audiences such as Cord Cutters, OTT Streamers, and Light TV Viewers

Laurie Weisberg Joins Intent as Chief Sales Officer

New Vibes Everywhere Commerce Makes Brands Smarter

Powerful New Marketing and Analytics Features Added to Leading Edge Electronic Waiver Provider, WaiverForever

Sigma Hires Analytics Veterans to Scale Operations and Drive Worldwide Cloud BI Adoption

The Future of B2B Data-Driven Sales and Marketing With the Launch of Selling Simplified’s Visionayr Platform

Pocketmath Names Joanne Joynson-Hewlett as CEO

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem

Accenture to Expand Industry X.0 Capabilities with Acquisition of Zielpuls to Create Smart Products and Services for Carmakers

Sprinklr Expands Research Capabilities with Product Experience Insights

The Challenge: Disconnected, Outdated Research Methods

The Solution: Sprinklr Product Experience Insights

The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest Advertisers

Popular Posts

Laurie Weisberg Joins Intent as Chief Sales Officer

New Vibes Everywhere Commerce Makes Brands Smarter

Powerful New Marketing and Analytics Features Added to Leading Edge Electronic Waiver Provider, WaiverForever

Sigma Hires Analytics Veterans to Scale Operations and Drive Worldwide Cloud BI Adoption

The Future of B2B Data-Driven Sales and Marketing With the Launch of Selling Simplified’s Visionayr Platform

Pocketmath Names Joanne Joynson-Hewlett as CEO

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem

Accenture to Expand Industry X.0 Capabilities with Acquisition of Zielpuls to Create Smart Products and Services for Carmakers

Sprinklr Expands Research Capabilities with Product Experience Insights

The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest Advertisers

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