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iClick Interactive, BTG WELINK and Tencent Form Strategic Partnership to Set Lifestyle Service O2O Benchmark in China

STS News Desk
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iClick Interactive, BTG WELINK and Tencent Form Strategic Partnership to Set Lifestyle Service O2O Benchmark in China

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced a strategic partnership with BTG WELINK, an online retail services arm of Beijing Tourism Group, and Tencent Holdings Limited, China’s leading provider of internet value added services. The partnership will leverage the digital strengths, data capabilities and payment technologies of the three companies to help BTG establish a new customer relationship management system providing its customers with an array of smart lifestyle O2O solutions.

BTG is one of the top ten tourism service groups in China which operates across a range of related sectors including dining, lodging, transportation, travel, shopping and entertainment. Its network spans across 4,000 hotels in 380 cities in China with 10 million registered users. Under the new partnership, customers of the BTG business will have access to a wide range of personalized mobile services powered by iClick and Tencent including reservation, quick pay, spending notification via the Official WeChat Account, Mini Programs and WeChat Pay. The parties will collaborate to build a large unified membership system for the business sectors of BTG to ensure its entire membership can enjoy the same benefits and quality of experience. The new offerings under this tri-party partnership will be first rolled out at the Beijing Scitech Premium Outlet Mall.

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As part of this partnership with BTGW and Tencent, iClick will apply its upgraded solutions to build a private DSP (Demand Side Platform) system for BTG. Using Tencent’s big data advertising platform, iClick can assist BTG to develop precision marketing campaigns. By leveraging iClick’s smart retail CRS (Customer Relationship Service based on Enterprise WeChat) system, BTG’s frontline staff will be equipped with mobile apps that support smart shopping, marketing and member retention. This will also help to motivate BTG’s staff as brand ambassadors, increasing brand awareness and improving sales performance for BTG.

Ms. Hongtao Wei, Deputy Secretary of CPC Committee, Member of the Board, Executive Deputy General Manager of BTG, said, “Together with Tencent and iClick, the tri-party partnership will further enhance the smart products and services offered by BTG and make a breakthrough in the traditional ‘exchange environment’ with intelligent services and smart offerings. By combining online and offline, a unified force will be formed and lead BTG to become a unique lifestyle service enterprise that offers ‘Chinese-oriented services’.”

With the largest social networking platform in China, Tencent is committed to providing users with more valuable internet services and a better digital experience. Mr. Davis Lin, Vice President of Tencent, said, “Tencent endeavors to connect brands with consumers by making use of our own networking strengths. Being consumer-focused is the core value of the retail ecosystem, which is in line with what we believe in retail decentralization. We believe that the new partnership will be able to bring together strong support and value to modern enterprises and customers.”

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iClick will utilize its competitive advantages and strengths in business intelligence and digital marketing in this new collaboration. Dr. Jian Tang, Co-founder, COO & CTO of iClick, said, “The new partnership marks a significant milestone in our business evolution. iClick has a deep understanding of enterprise needs in digital transformation as our clients are continually looking for ways to increase operational and marketing efficiency. Our collaboration with BTGW and Tencent will enable us to explore more innovative ways to enhance our data capabilities and online marketing solutions which is what enterprises value the most in this era of lifestyle service O2O.”

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Just 17% of Online Shoppers Make Frequent Purchases via Voice While 63% Are Compelled to Click from Social

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Just 17% of Online Shoppers Make Frequent Purchases via Voice While 63% Are Compelled to Click from Social

Episerver Releases Consumer Survey Results Highlighting Cross-Channel Preferences and Personalization

The number of consumers indicating they conduct research with voice-assisted devices such as Amazon Echo and Google Home has increased 83 percent year over year according to Episerver, the company transforming digital experiences. Simultaneously, social media – a once-nascent purchasing channel itself – is now a mainstay in people’s path toward purchase as almost two-thirds of online shoppers (63 percent) have clicked on a social media ad with 33 percent of them making a direct purchase as a result.

Episerver’s third-annual Reimagining Commerce research report, containing insights from a survey of more than 4,500 online shoppers in eight countries, reveals consumers are shopping and purchasing more on voice, but security concerns prevail. While 17 percent of online shoppers make multiple voice purchases a month or more frequently (versus 11 percent in 2017), 43 percent of consumers cite a lack of security features as the number one reason they won’t make more purchases via voice-enabled devices this year – followed by a lack of product images (35 percent) and difficulty comparing products (33 percent).

“Where voice commerce currently lacks, social commerce excels,” said Ed Kennedy, senior director of commerce at Episerver. “Our data indicates social media drives purchases and has massive sway over younger consumers. It has evolved from networks’ early testing of primitive ‘buy now’ buttons to a native part of people’s everyday lives in which scrolling quickly turns into shopping. Retailers looking to prioritize efforts for the remainder of the year need to look at what is currently working and who is helping drive awareness and ultimately purchases.”

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A new question to the report, Episerver found that over half of online shoppers (52 percent) who use social media have clicked on an influencer’s post, and a third of those shoppers (31 percent) have made a direct purchase from the post. What’s more, a near-equal amount of shoppers are using social media (12 percent) for inspiration when they do not have a specific product in mind for purchase compared to a brand’s website (11 percent).

To empower retailers to provide unique experiences to each consumer, wherever they choose to interact and whatever their in-moment motivation, Episerver Digital Experience Cloud uses artificial intelligence-based personalization and customer journey analytics to deliver individual content to the shopper and insights to the marketer or merchandiser.

With Episerver Digital Experience Cloud on Microsoft Azure, retailers can deliver hyper-personalization from an initial social click (such as those from ads, organic posts or influencers) through the website or in-store experience. This intelligent retail experience will be available soon on display at Microsoft Technology Centers (MTC) around the world as part of Microsoft Retail Know Your Customer campaign, in which an Episerver demonstration can be shown to prospective customers interested in how to turn customer intent and information into customer engagement and action.

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“From first exposure to a brand to the last (and every interaction in between), retailers have the opportunity to turn typical transactions into amazing experiences,” said Shelley Bransten, corporate vice president, Global Retail & Consumer Goods Industries, Microsoft. “At the Microsoft Technology Center, Episerver demonstrates how retailers can unlock massive value from their customer data via personalization and analytics. By reaching out to customers in a hyper-personalized way, retailers can turn browsers into buyers and shoppers into fans.”

Read More: New Soda Study Reveals Significant Increase in Customer Personalization Budgets Despite Lag in Capabilities

Percolate Ushers in Next Wave of Content Marketing Innovation With Ecosystem Approach

STS News Desk
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Percolate Ushers in Next Wave of Content Marketing Innovation With Ecosystem Approach

On the Heels of Recent Financing, Percolate Unveils Its New Developer Platform and Partner Program at the Siriusdecisions 2019 Summit

Percolate, the premier enterprise content marketing platform, announced the industry’s first developer platform for content marketing, which enables innovative digital experiences through seamless integrations with other tools and systems.

The Percolate Developer Platform (available Fall 2019) is purpose-built to be the base of operations for a marketer’s entire content ecosystem: the place that connects the plans, workflows, assets, and activities of global, enterprise marketing initiatives. Percolate is leading the charge when it comes to enabling marketers to create their own content marketing applications — custom fit to each individual company’s needs. With the new tools and capabilities that Percolate is releasing, both in-house marketing technologists and key partners can develop and release custom applications for their users more quickly.  This allows Percolate’s customers to integrate the unique business workflows of diverse and complex marketing teams across functions, regions and business units to gain more control.

Read More: Media.net Donates Code To IAB Tech Lab To Promote Open Transparent Marketplaces

“Percolate’s Developer Platform and best-in-class integrations ensure that our customers benefit from the power of a broader ecosystem — which is exactly where the marketing industry is headed,” said Randy Wootton, CEO of Percolate. “Our open platform is the base of operations where all the pieces of a company’s content strategy come together and are crafted into shippable campaigns.”

Percolate is also unveiling a new Partner Program as part of its shift from a proprietary platform to a more “open” ecosystem capability. The program includes partners who will be building best of breed integrations with Percolate to address adjacent functions including budgeting, business intelligence, and sales enablement, partners who will be helping to sell Percolate as Channel Partners, and partners who will be working with customers to integrate Percolate into established stacks. The first set of launch Partners include such industry leaders as Allocadia, Seismic, HighSpot, Showpad, Hive9, Outfit, and BigTinCan.

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“Connecting marketing plans to investments to activities is something every organization needs to solve. Our integration with Percolate enables marketing teams to better align content strategies with overarching marketing goals and investments, so they have a clear understanding of what’s working and why,” said Katherine Berry, Chief Product Officer at Allocadia. “This enables companies to improve the performance of their content and measure return on strategy.”

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Applexus Technologies Expands Its Leadership Team

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Applexus Technologies Expands Its Leadership Team

Led by a team of SAP as well as Fashion and Retail industry veterans, Applexus Technologies, with its base in Seattle, looks forward to becoming an accelerator for new implementation projects. In its endeavour to come up with improved and more efficient technology platforms for its clients and customers, Applexus is expanding its core leadership team by appointing highly-experienced senior professionals. Along with its existing team of SAP consultants, these senior executives will assist and lead their team to ensure high-quality and stable business solutions through SAP S/4HANA and other latest SAP-based platforms.

Applexus Technologies is pleased to introduce:

  • Norb Brumbergs: Vice President, SAP Delivery for Applexus, Norb will be responsible for leading and growing a successful SAP consulting practice. He has played crucial delivery management roles in several Fortune 25 and Fortune 500 organizations, and as part of his new role, will work with the leadership team, partners and customer stakeholders to ensure successful and efficient completion of customer transformation programs.
  • Shelley Shwartz: SAP Solution Architect, she will play a key role in implementing solution architecture, sequencing and roadmapping to gain the full benefits of SAP solutions. With over 20 years of professional experience in software supporting retail and supply chain behind her, Shelley has 13 years of expertise in leading an SAP Retail Solutions expert team.
  • Frank Florian:  Joining in as Finance Practice Principal, he will play a major role in developing cross-functional relationships with key stakeholders to drive change, innovation, and improve processes throughout the organization.  His 20-year-long expertise includes designing large scale transformation projects, creating new business capabilities, building cohesive teams, establishing strategic partnerships and providing strong operational leadership in uncertain environments.

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With the value addition in the Applexus team, the SAP partner for retail, fashion and consumer industry looks forward to more efficient operations across its business consulting and customer transformation program delivery sectors.

“This is an exciting time for us. We have always been focused on customer satisfaction. When I started Applexus 12 years ago, I was committed to 100% customer success. I am proud that we have been able to maintain this. These strategic steps will help us extend our service excellence to the latest products and technologies in the cloud”, said Sam Mathew, founder and CEO of Applexus.

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“We bring a full portfolio of innovation to help customers make the digital transformation needed to compete in the future. I look forward to partnering with our customers with the full portfolio of solutions and tools that Applexus has to offer”, said Shelley.

The leaders, each with around 20 years’ experience, would be leading teams to deliver next-generation business solutions built around the S/4HANA platform to new and existing clients.

“This is an exciting opportunity for me to build on the solid foundation Sam has constructed to date. As we grow our team I will look to instill a passion to deliver beyond expectations at a pace and value unmatched by our competitors”, said Norb.

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SherWeb Introduces UCaaS Integration of Microsoft Office 365 With World-Class Hosted Voice

STS News Desk
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SherWeb Introduces UCaaS Integration of Microsoft Office 365 With World-Class Hosted Voice

SherWeb Teams with Convey to Expand into the US Telecom/Cloud Channel

Convey Services and SherWeb, a leading provider of cloud services based in Canada, announced a joint initiative to introduce SherWeb’s advanced cloud solutions into the US telecom, cloud and IT channel market. Together they are unveiling the SherWeb UCaaS Connector, a hosted voice solution tightly integrated with Microsoft Office 365. SherWeb is rolling it out to small-to-medium sized business (SMB) through channel sales partners, VARs and MSPs. SherWeb joined the Convey Channel Accelerator program to make it easier for master agents and their agents to seamlessly offer their cloud solutions through Convey’s network of master agents and over 23,000 registered partners.

“SherWeb’s new UCaaS Connector delivers Office 365, along with migration services and tier 1 and 2 support coupled with a world class hosted voice solution,” said Michael Slater, Technical Solutions Manager, Cloud PBX at SherWeb. “Most sales partners avoid selling Office 365, due to the complexity of the sale, the migration and support. Our UCaaS Connector is a turnkey package that brings a dozen different business functions under a single solution. We chose Convey to help us expand in this market based on their experience in the industry, extensive relationships with master agents, and ability to help us market to partners and help them engage their prospects and customers.”

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“The channel is searching for a way to deliver Office 365, without the burden of migration or support, while at the same time earning a reasonable MRC,” said Carolyn Bradfield, CEO of Convey. “SherWeb has a strategy that guarantees success by providing an integrated hosted voice solution coupled with Office 365 and support. It’s a solution that fits the way the channel sells and will reward agents for engaging with their customers.”

SherWeb is one of the largest Tier 2 Microsoft Cloud Services providers in the world, focusing on the SMB market. More than 40,000 customers in 100 + countries use SherWeb to provide Microsoft cloud solutions including Hosted Exchange, Office 365, SharePoint Hosting and now integrated UCaaS.

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As a member of the Channel Accelerator program, SherWeb’s content and training appears on Convey master agent portals to educate sales partners, along with MSP’s and VARs. In addition, agents marketing SherWeb’s UCaaS Connector will be supported by Convey’s Conduct™ Campaign email marketing technology that delivers pre-packed email campaigns through master agent portals. Master agents can immediately sell SherWeb’s services through a Channel Accelerator contract.

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Amazon or Alibaba: Freedonia Compares These Global E-Commerce Leaders

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Amazon or Alibaba: Freedonia Compares These Global E-Commerce Leaders

As E-Commerce Expands Globally, Geographic Overlap Will Become Increasingly Important for the Companies

In the nearly $4.0 trillion global e-commerce market, East and West is largely divided by the presence of Alibaba and Amazon – with the former dominating the Asia/Pacific region due to its stronghold in China and the latter leading in more affluent areas such as the US and the EU. Currently, geographic overlap between the two is minimal. In fact, Amazon recently announced it is closing its online store in China to focus on other markets, although the company will continue to sell cross-border into China for orders placed through its stores based in other countries. Similarly, last year, Alibaba nixed expansion plans that would have brought a million jobs to the US.

What is driving the competitive strategies of these two e-tail giants? What opportunities are they poised to pursue going forward? And what advantages does each have in different countries?

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A new Freedonia Group study on global e-commerce includes comprehensive profiles of market leaders in addition to the in-depth data analysis Freedonia is known for. Historical demand trends and forecasts for 2023 and 2028 are presented for all major e-commerce product groups and national markets, with factors such as internet accessibility, presence of order-fulfillment infrastructure, and consumer trends like the penetration of mobile payment apps assessed in each country’s growth outlook.

With double-digit annual growth projected for global online sales through 2023, both Alibaba and Amazon stand to benefit from their entrenched positions. However, as e-commerce continues to expand globally, geographic overlap will become increasingly important for the companies, particularly in the nascent markets of developing Asia/Pacific countries – such as Indonesia, Malaysia, and Vietnam – where both are ramping up expansion efforts.

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The Freedonia Group is a leading international industrial research company publishing more than 100 studies annually. Since 1985, we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning.

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Media.net Donates Code To IAB Tech Lab To Promote Open Transparent Marketplaces

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Media.net Donates Code To IAB Tech Lab To Promote Open Transparent Marketplaces

Code Donation Made at IAB Tech Lab Innovation Day: Transparency and a Secure Supply Chain

Media.net, a contextual advertising company emerging as a leader in programmatic, made a donation of code to the IAB Tech Lab to further the IAB Tech Lab’s efforts to promote transparency and security in tech supply chains.  The donation was announced at the May 6th IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain.

“Safety and Transparency are two core principles of the Media.net Marketplace,” said Vaibhav Arya, Media.net CEO.  “The IAB Tech Lab has been working hard to help the industry solve both challenges.  The release of OpenRTB 3.0 protocol was a step in the right direction.  We strongly believe that adoption of this protocol, along with the subsequent rollout of ads.cert will help the industry make collective progress towards safer and more transparent supply chain.  We are donating the code for our OpenRTB convertor and ads.cert verification tool in order to accelerate adoption of these important initiatives and support the IAB Tech Lab in pushing the entire industry forward.”

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Developed by Media.net’s team of more than 600 engineers, the code includes key features:

  • Transformation from OpenRTB 2.x protocol to 3.0 and vice versa; solves for lack of backward compatibility between the two versions of the protocol
  • More than 400 objects mapped between OpenRTB 2.x protocol to 3.0, ensuring partners can take advantage of the 3.0 protocol benefits
  • Solves for ads.cert Digital Signature Verification, in-memory caching for minimizing latency and sampling capabilities to reduce costs
  • Extendable code to support various business uses and reporting requirements

Sam Tingleff, Chief Technology Officer of the IAB Tech Lab, said, “Open source code and tool contributions from our members very tangibly help advance industry adoption of critical new technical standards.  We look forward to continued collaboration with Media.net and others to further the deployment of OpenRTB 3.0 and support its objectives around anti-fraud, transparency, and security.”

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Media.net has one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. Its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide.  By market cap, Media.net is one of the Top 5 largest ad tech companies worldwide.  By revenue, Media.net is the second largest contextual advertising business worldwide.  Media.net has 1300-plus employees in key operation centers across—North America, Europe and Asia.  Media.net’s US HQ is based in New York, and Global HQ in Dubai.

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