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Linda Dupree Named CEO of NCS

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Linda Dupree Named CEO of NCS

Industry Visionary to Lead NCS Toward Even Greater Innovations in Advertising Effectiveness

NCS, the leading company for improving advertising effectiveness for the CPG ecosystem, announced Linda Dupree has been named to the position of Chief Executive Officer. Dupree will report to the NCS Board of Directors.

“NCS has made major advancements towards unlocking the potential of single source data for CPG advertisers. The pace of innovation has been incredible, leading up to this pivotal point in the trajectory of the company”

“The advertising industry is at a major inflection point; the transformation happening today will decide what the future of advertising will look like. With a long history supporting advertising across all media types, Linda is uniquely suited to lead the company and its clients toward even greater growth,” said Megan Clarken, Chief Commercial Officer at Nielsen and Chairman of the NCS Board of Directors.

Read More: SalesTech Interview with Don Matejko, Chief Revenue Officer at Showpad

Dupree was an early innovator in single source data, working with major CPG brands and retailers to gain a deeper understanding of how the right data can measure the in-store sales directly resulting from advertising. This work laid the groundwork for the foundation of NCS.

“NCS has made major advancements towards unlocking the potential of single source data for CPG advertisers. The pace of innovation has been incredible, leading up to this pivotal point in the trajectory of the company,” Dupree said. “In constant pursuit of more effective advertising for all media, NCS will continue to raise the bar higher, supported by several new solutions that will be introduced to the market this year.”

Read More: SalesTech Interview with Vedran Rasic, CMO at Autoklose

Most recently, Dupree was Senior Vice President, Client Solutions for Nielsen, where she managed relationships across the largest US. media companies. She was instrumental in developing early predictive modeling and CRM applications to build an advanced audience platform. For the past 10 years, NCS has worked hand-in-hand with CPG advertisers and media companies to develop the industry’s leading solutions. Providing brands a holistic picture of their advertising effectiveness across channels, even while in-flight, allows them to be flexible and agile and enables them to compete in today’s market.

Read More: SalesTech Interview with David Hood, President & CEO at VanillaSoft

New Study: Streaming Services Rapidly Replacing Traditional TV

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New Study: Streaming Services Rapidly Replacing Traditional TV

84% of US Study Participants Have Replaced Traditional TV with Streaming Services, 62% Assert Traditional TV Is irrelevant

According to Statista, a leading provider of market and consumer data, in 2018 the global number of streaming service users was more than 1.02 billion people, and is expected to reach 1.24 billion by 2023. Findings from a new Simon-Kucher study validate this trend, revealing that 84 percent of US participants (with a high affinity for streaming) have already replaced traditional TV with streaming services, with 62 percent stating that traditional TV has become irrelevant. “Growing numbers of viewers have turned their backs on linear television,” according to Lisa Jaeger, media expert and partner at Simon-Kucher. “They increasingly prefer ad-free video streaming services, a trend that will impact TV advertising on a grand scale.”

Streaming provider success criteria: High-quality content, no ads

In the U.S. the study found the top criteria for subscribing to a streaming service is the availability of a broad range of high-quality content, followed by price. Content exclusivity, which is often communicated by providers as a unique selling proposition, was listed as being least important. “These insights give providers some leeway when it comes to pricing,” explains Simon-Kucher partner Eddie Hartman, a revenue growth and go-to-market strategy expert. “Provided they offer attractive content and remain ad free, they can ask customers to pay a modest premium.” The study results also indicate nearly 40 percent of US participants prefer paying a higher monthly charge in exchange for having no commercial interruptions to their viewing experience. Thirty-four percent indicated a willingness to accept a small number of advertisements in exchange for a lower monthly charge, and only seven percent would prefer a payment model with a greater amount of advertising and no fees.

Read More: 365 Retail Markets Inks On-Screen Advertising Partnership With Advana

How will new market entrants change the competitive landscape?

Because price isn’t the primary consideration when choosing a streaming provider, low-priced offerings like Disney’s recently announced $6.99 US per month streaming service Disney+ aren’t expected to disrupt the market. Additionally, the Simon-Kucher study revealed that potential users already find the Apple TV+ offering to be attractive, with 31 percent of US respondents stating they would definitely subscribe to it, 56 percent stating they would consider subscribing to it, and only 13 percent expressing no interest in it. Their willingness to pay aligns with general market pricing levels, with $10 US per month considered fair in comparison to Netflix’s basic plan at approximately nine dollars US, and Hulu’s ad-free option at $12 US.

Read More: Allocadia Connect Creating ROI Insights for Global Enterprises

However, it appears unlikely that Apple will drive established competitors out of the market, with 41 percent of US study participants stating they would use Apple TV+ in addition to existing subscriptions, while another 41 percent would use Apple TV+ and probably cancel at least one existing subscription. No respondents stated an intent to use the Apple service exclusively and cancel all existing subscriptions. “These findings are actually good news for the entire industry, with streaming providers having the chance to co-exist. But to set themselves apart from competitors, they will need to commit to providing content that is attractive to consumers,” says Jaeger. “This will be especially important when Disney+ enters the market. Although its offering will probably appeal to a different customer segment, the possibility for predatory competition with a lower-cost provider like Netflix still exists.”

Read More: SAP Strengthens CX Suite to Help Customers Close the Experience Gap

Splunk Expands Data Access with Splunk Connected Experiences and Splunk Business Flow

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Splunk Expands Data Access with Splunk Connected Experiences and Splunk Business Flow

New Products Now Generally Available; Splunk Also Updates IT and Security Product Suites to Modernize IT Monitoring and Power the Future of Security Operations

Splunk Inc. , delivering actions and outcomes from the world of data, announced the general availability of Splunk Connected Experiences and Splunk Business Flow – new products that bring Splunk customers even closer to their data. Splunk Connected Experiences deliver insights on-the-go through augmented reality (AR), mobile devices like the iPhone, and mobile applications that provide users with the ability to access their data anywhere and at anytime. Splunk Business Flow brings the power of data to business operations professionals who can now easily explore and visualize their business processes and customer experiences to make data-driven decisions that help increase the bottom line. Customers can visit the Splunk website to get started with Splunk Connected Experiences and Splunk Business Flow.

“We are excited about the possibilities that Splunk Mobile’s on-the-go capabilities can add to the existing platform.”

“The way people work and the way they expect to work has rapidly changed because of mobile and augmented reality technologies, which organizations should be adopting in order to stay competitive now and in the future,” said Tim Tully, chief technology officer, Splunk. “Our vision is to give people access to data with the power of Splunk through these key technologies, whenever and wherever they need it. Our latest innovations, built on Splunk’s powerful platform, open up investigative capabilities by simplifying access to data, empowering every user to work smarter and helping them deliver business value for their organization.”

Read More: Foleon Announces Zapier Integration

Analyzing Data and Acting on Insights Anywhere with Splunk Connected Experiences

With Splunk Connected Experiences, Splunk makes information accessible to non-technical users, helping bring the power of data to their work. These users can now access Splunk dashboards through AR, mobile applications and devices at anytime, empowering them to investigate and act on business challenges more easily and with greater confidence. Splunk Connected Experiences is now generally available and includes:

  • Splunk Cloud Gateway provides a secure cloud service with end-to-end encryption that allows for easy mobile engagement by installing Splunk Enterprise app for Mobile on Splunkbase.
  • Splunk Mobile provides core Splunk Enterprise users with actionable alerts and mobile-friendly dashboards on their mobile devices through our Splunk Mobile App. Alerts will provide users with the option to take an action directly versus having to log into another system. Dashboards will be embedded in related alerts and easier to see on mobile devices including access to dashboards via Apple Watch. The Splunk Mobile App for iPhone and Apple Watch is free to download through the App Store.
  • Splunk TV is a native Apple TV app that allows customers to securely view Splunk dashboards on any peripheral device instead of dedicated PCs for a better viewing experience. The Splunk TV app is only available from the App Store on Apple TV.
  • Splunk Augmented Reality (AR) provides direct access to the Splunk dashboard by simply scanning a QR code or NFC tag that is pasted to a specific server rack, or any real-world object, with a mobile device. Splunk AR is available through the Splunk Mobile App, and can be used in multiple environments, whether it’s IT and server logs or equipment health data that could affect plant downtime. The Splunk AR App for iPhone and iPad is free to download through the App Store.

“We count on the flexibility that Splunk Enterprise provides us to deliver premier government services and cyber support to our public sector customers,” said Aidan Neighbor, cyber solutions developer, Science Applications International Corporation. “We are excited about the possibilities that Splunk Mobile’s on-the-go capabilities can add to the existing platform.”

Splunk Business Flow Empowers New Users to Improve Business Processes and Customer Experiences

Created for business operations professionals who are responsible for overseeing business processes and ensuring positive customer experiences, Splunk Business Flow provides an easy-to-use process mining solution to quickly discover bottlenecks that threaten business performance, while helping to identify opportunities for improvement. Built on the Splunk platform, Business Flow enables users to:

  • Correlate data from multiple data systems without delays from manual data integration or analysis.
  • Visualize actual end-to-end business processes–and explore variances and issues–with an easy-to-use, patent-pending interface.
  • Investigate the potential root causes behind business process issues to quickly improve efficiencies.

“As a large European retailer processing millions of customer transactions per hour, getting visibility into Otto’s most critical and most heterogeneous digital processes is very challenging and time-consuming today,” says Andre Pietsch, Product Owner, Otto Group. “Using Splunk Business Flow, we can get immediate visibility of our data and can enable our business to easily access and understand how to increase our conversion rates and decrease our cycle times.”

Read More: iClick Interactive, BTG WELINK and Tencent Form Strategic Partnership to Set Lifestyle Service O2O Benchmark in China

Splunk Modernizes and Unifies IT Monitoring Experience Across Entire Organization

Splunk further expanded its Artificial Intelligence and Machine Learning capabilities to deliver a modern IT Operations suite that includes infrastructure monitoring, service monitoring, automation, AIOps and incident response. This modern suite simplifies IT operations from one data platform, and enables both infrastructure and operations teams to get more context around an incident, resolve it faster, and get time back to focus on what matters. Splunk’s new monitoring suite for modern IT Ops includes new versions of Splunk IT Service Intelligence 4.2, Splunk App for Infrastructure 1.3 (which is now included with Splunk ITSI), and integrations with Splunk VictorOps and Splunk Phantom. Now generally available, this release delivers deeper integrations, more seamless workflows, and more powerful capabilities, including predictive analytics, service intelligence, event management, operations automation, and IT infrastructure monitoring all on one industry-recognized platform for AIOps.

Splunk Powers the Future of Security Analytics Operations

With massive data growth, organizations are seeing the volume of security risks rise every day. With Splunk Enterprise Security (ES) 5.3, Splunk User Behavior Analytics (UBA) 4.3 and Splunk Phantom 4.2, customers can leverage all security-relevant data to accelerate threat detection and scale operations, simplify investigations of internal and external threats, and automate their security operations centers (SOC). The combined power of ES, UBA and Phantom continues to dramatically shift how organizations are solving their toughest security challenges by turning data into insights, and insights into actions.

Read More: New Survey Reveals FinancialForce Is Top Installed Professional Services Automation Platform

SAP Extends Its Leadership in AI-Powered Intelligent ERP with SAP S/4HANA

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SAP Extends Its Leadership in AI-Powered Intelligent ERP with SAP S/4HANA

SAP SE announced a series of innovations to SAP S/4HANA to make it easier to add artificial intelligence (AI) and robotics, and to customize apps. This will help companies improve business results, automate business processes and make accurate predictions for better decisions.

With more than 100 out-of-the-box AI and robotic process automation–powered capabilities, the 1905 release of SAP S/4HANA Cloud solidifies its position as the most intelligent ERP on the market today. The new additions, being released in May 2019, cement our goal announced in 2018 to automate 50 percent of manual tasks in the ERP system over the following three years. Examples of new AI capabilities include:

  • Intelligent accruals management: Allows closing books faster with automated conversion of purchase order data into posted accruals
  • Defect code proposal: Speeds up quality checks and increases data quality simultaneously with automated categorization of defects based on free-text entry
  • Financial journal entry with intelligent robotic process automation: Automates the collection, extraction and validation of financial journal data from e-mails, and mass uploads the data into SAP S/4HANA

With support available in 40 countries and in 22 languages, customers can now reimagine their global businesses and utilize AI to drive:

  • New business models
    • Accurately simulate new commercial offers based on subscription and usage pricing, and be able to roll those out 40 percent faster
    • Introduce sophisticated revenue-sharing models with partners
  • Intelligent product design and faster go-to-market time
    • Incorporate ideas learned from customer feedback and experiences faster into product design processes
    • Reduce time to market by cutting in half the time required to optimize pricing, resulting in increased sales
  • Personalized products and services
    • Reduce time needed to define, produce and go to market with individualized product variants by 10 to 20 percent
    • Trace, monitor and maintain personalized products throughout the entire product lifecycle

To make it even easier for customers to make the right decisions and steer operations in real time, a further improved integration of the SAP® Analytics Cloud solution and SAP S/4HANA has been launched, bringing planning, analysis and execution together.

Read More: New Survey Reveals FinancialForce Is Top Installed Professional Services Automation Platform

“In today’s experience economy, companies are searching for new ways to serve and delight their customers,” said Jan Gilg, senior vice president and head of SAP S/4HANA. “SAP’s goal is to help companies get there by becoming intelligent enterprises. With our 40 years of experience running the world’s most critical business processes — and combining that with our knowledge of over 25 industries — we are their most trusted partner in achieving true business impact with the best use of intelligence and data.”

Full Support for Move to the Cloud with Complete, Consistent Choice

SAP S/4HANA is the market-leading intelligent ERP with deep, end-to-end process coverage in eight lines of business for 25 industries. It is the only cloud ERP that supports integrated, hybrid scenarios including cloud, private cloud and on-premise landscapes.

For greater flexibility, companies can move to SAP S/4HANA Cloud at their own pace, enabling journeys to the cloud that are aligned to individual business priorities. Companies can selectively apply advanced process chains, group reporting, advanced financial close and central procurement in the cloud, while keeping other SAP S/4HANA ERP capabilities in existing environments. This enables businesses to take an incremental approach, resulting in faster time to value.

To further increase the speed of innovation, SAP plans to offer monthly releases of SAP S/4HANA Cloud in 2020, which will provide greater control over the activation of new functions. With a strong track record of reliability, SAP is planning to increase its SAP S/4HANA Cloud service-level agreement to 99.9 percent uptime in 2019, helping ensure the highest performance levels so companies can achieve unparalleled business agility.

For greater choice, SAP plans for SAP S/4HANA Cloud to run on Google Cloud Platform in the third quarter of 2019, and in the fourth quarter, we plan to extend its global reach to China and run on Alibaba Cloud, China’s largest public cloud services provider. This will be followed by Amazon Web Services and Microsoft Azure, both planned for 2020.

Read More: 365 Retail Markets Inks On-Screen Advertising Partnership With Advana

Unique and Differentiated Value Through the SAP Cloud Software Development Kit (SDK)

Developers building extensions for SAP S/4HANA Cloud and SAP S/4HANA will benefit from the new SAP Cloud SDK, which allows companies to further customize their business processes and connect their apps and services to create unique value. The SDK offers extensibility options for additional SAP offerings including SAP SuccessFactors® and SAP C/4HANA solutions and SAP Leonardo Artificial Intelligence capabilities with customer-specific requirements.

The new SDK is now available for Java and JavaScript and provides unmatched developer productivity by managing the handling of application programming interfaces (APIs) and messages when communicating with SAP solutions.

Fastest Adoption of an ERP Solution in the History of SAP

More than 10,900 customers have started their journey with SAP S/4HANA. The SAP S/4HANA Adoption Starter Engagement is now available worldwide to assist customers in the early stages of planning and preparing for their move to SAP S/4HANA — allowing them to move to SAP S/4HANA in fewer than 90 days.

“Our SAP landscape has to be exceptionally flexible to enable the company to scale rapidly and model new ideas at the same time,” said Johannes Langguth, senior director of Finance Systems for online food ordering service Delivery Hero. “SAP S/4HANA Cloud supports our innovation effort with new features by allowing us to automate business processes more quickly and develop new revenue streams.”

Read More: Allocadia Connect Creating ROI Insights for Global Enterprises

Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale

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Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale

Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B marketing operations

Automation has open new avenues for marketers to explore Personalization. According to leading CMOs, personalization is defined as creatively tailoring website pages and mobile applications to user’s preferences and behaviors.

Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units. This is furthering their solution for enterprise B2B marketing teams.

Quick Overview: What is Pardot Business Units?

Introducing Pardot Business Units

Pardot Business Units by Pardot provide regional teams and sub-brands the tools they need to reach their own segmented audiences.

Sub-brands or regional teams often lack insight into their how customers interact with overall marketing experience. This is especially tough if it’s a multi-brand company.

There are two major challenges that multi-brand enterprise marketers face.

First, marketing teams must choose between scale and sacrifice Personalization. Why? Because, for mass outreach, you lose out with less personalization.

Second, you cut down on the agility due to  increased focus on tailored interactions with less coordination while planning campaigns.

Read More: Percolate Ushers in Next Wave of Content Marketing Innovation With Ecosystem Approach

How do these challenges impact B2B Marketing efforts?

Your customers end up receiving multiple points of contact across brands on a given day that are either ambiguous, inconsistent or repetitive. Result? Rather than delivering a seamless experience customers may be expecting from a single company, they are bombarded with many touchpoints.

That’s where Pardot Business Units come into the picture.

Now with Pardot Business Units, companies can easily designate audiences for brands, geographies, or lines of business to better tailor campaigns for specific groups while still getting a complete view of the customer experience – all within a single Pardot implementation. This gives marketing teams better visibility into overlapping outreach efforts. This ensures they’re reaching out to the right targets and limits the need for duplicate prospect profiles to support compliance with regulatory requirements.

Pardot Business Units enables B2B marketers running sub-brands or in-region teams to:

  • Utilize Pardot Business Units to segment audiences by line of business, sub-brand or geography
  • Clearly identify what customers and leads you can reach out to (prevent duplicate messages, understand GDPR permissions)
  • Leverage Marketing Data visualization to know engagement by brand or geography
  • Analyze how various Marketing campaigns impact the overall engagement with Multiple Tracker Domains

With Pardot Business Units, companies can easily designate audiences for brands, geographies, or lines of business. This enables marketers to accurately tailor campaigns for specific groups based on a complete view of the customer experience. All this can be achieved within a single Pardot implementation.

Read More: Applexus Technologies Expands Its Leadership Team

Surfing the Big AI Wave: Is Automation Losing its Sheen?

According to Salesforce blog, “the future of marketing is no longer just automation, but personalization.”

Using Pardot, marketers can use AI to surface prospects with buying intent and find leads who are most likely to become customers.

Pardot became part of Salesforce in 2013 and since then, the technology provider has enabled enterprise marketers scale and connect with sales teams on the same platform. This is currently empowering them to be more agile, better aligned and faster in B2B engagements. Last year, Pardot had introduced an intelligent account-based marketing (ABM) capabilities. This ABM platform provide enterprise marketing teams with fine-tuned insights needed to customize campaigns for high-priority accounts.

Marketing Automation versus Personalization

As the needs of B2B marketing teams continue to evolve dramatically, Pardot Business Units’ new features further expand Pardot’s enterprise-grade marketing automation (and personalization) solution.

If you can craft and deliver a targeted message, the better it is for Marketing. However, a majority of enterprise marketers face a perpetual challenge — how to leverage a technology for centralized branding and messaging?

Salesforce Pardot Business Units solve the problem by giving marketers from regional teams or sub-brands enough flexibility to execute tailored, localized campaigns that resonate better with their customers.

Simplified Personalization Extending Salesforce Pardot with AppExchange

Using Pardot Business Units, a multi-brand company can segment their customers by diversified categorization. Pardot Business Units provides a broad spectrum analytics to marketers. This enable the enterprise marketing teams to fully understand how brand or regional outreach compares to other subsets. In addition, marketers can also measure the impact of the overall global engagement.

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Simplified template sharing across teams also provide consistency on the overall brand message and alignment on best practices in Personalization in B2B marketing.

Read More: SherWeb Introduces UCaaS Integration of Microsoft Office 365 With World-Class Hosted Voice

B2B Technology Integrations with MarTech Platforms

On AppExchange, the world’s leading enterprise cloud marketplace, you can find integrations like Demandbase, which extends their AI-enabled account-level data and intent signals within both Salesforce Pardot and Sales Cloud for a complete view of target accounts.

Just recently 6sense announced users get time-based predictions on prospect engagement combined with the marketing power of Salesforce Pardot.

Terminus enables marketers to build, operate and measure ABM programs across digital advertising channels targeted at specific Salesforce accounts based on CRM data.

Most leading Marketing Cloud and Marketing Automation providers are heavily invested into delivering relevant personalization to their customers and end-users. Salesforce is leading the pack in delivering highly intuitive personalization. As Marketing Technology platforms focus at switching from funnels to flywheel models, we can expect better omnichannel personalization results in the coming months.

Read More: Madison Logic Unveils New Data Cloud to Accelerate ABM for B2B Organizations Globally

Altice USA to Acquire Cheddar

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Altice USA to Acquire Cheddar

Leading Digital-First News Company to Join the Altice USA News Group Comprising News 12 Networks and i24NEWS

Altice USA, one of the largest broadband communications and video services providers in the United States, announces that it has reached an agreement to acquire Cheddar, the digital-first news company, for $200 million. With this acquisition, Altice broadens its portfolio of high-quality news businesses by adding Cheddar’s innovative, digital-first, live business, general news and college network focused on young professional and millennial audiences. The transaction is expected to close in the next two months upon receipt of regulatory approval.

The Cheddar networks are available in approximately 40 million pay tv homes through MVPDs, all virtual MVPDs (YouTube TV, Sling, Hulu Live, DIRECTV NOW, etc.), leading free tv systems (Pluto, Roku Channel, etc.), and a campus network of 1,600 owned and operated screens on 600 campuses. Cheddar recently expanded distribution to millions of homes through various cable systems, reaching carriage agreements with Comcast, Charter and Altice USA. Cheddar is available on nearly all over-the-top subscription pay tv services in the U.S., and has large social distribution across Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat and other platforms generating over 400 million video views a month.

Strategic Highlights

Cheddar joins Altice USA News, complementing Altice’s hyperlocal and global news offerings that include the most watched news channel in the Optimum footprint News 12 Networks, and international and current affairs news network i24NEWS. The combination of News 12 and i24NEWS’ expertise in linear content and distribution plus Cheddar’s expertise in digital-first content and distribution provides several benefits:

  • With the acquisition of Cheddar, Altice’s full suite of news offerings now covers hyperlocal, national, business and international content, reaching broader and more diverse audiences on both digital and linear formats.
  • Cheddar brings a strong news team with an engaged young professional and millennial audience, providing a significant opportunity to advance Altice USA News from a content, distribution and audience reach perspective, as well as creating more value for advertisers.
  • Altice USA News currently partners with Cheddar on relevant programming: News 12 airs on its seven stations in the NY tri-state area the daily Cheddar Tech Report, and i24NEWS runs top stories from Cheddar as part of its global news coverage. This combination will provide more opportunities for collaborative and complementary programming.
  • Cheddar will continue to expand its fast-growing live advertising products that currently serve large national brands and bring additional scale and local targeting to these offerings via dynamic ad insertion into News 12 and i24NEWS inventory.
  • Cheddar anticipates developing and deploying additional advertising products across the Altice footprint, namely on its advanced Altice One and a4 advertising platform.

Read More: Engagio Delivers the Demand Unit Waterfall

Cheddar Founder and CEO Jon Steinberg will join Altice USA to lead Altice News, including Cheddar, News 12 and i24NEWS.

“Cheddar has demonstrated an innovative approach to live news while building an engaged audience, solid followership and a strong brand,” said Altice USA CEO Dexter Goei. “As one of Cheddar’s early investors, we have enjoyed our partnership with Jon and admire the entrepreneurial spirit, energy and smart disruptive mentality that he brings to the news business. The Cheddar culture and mindset are the perfect fit for Altice USA, and we’re excited to welcome Jon and the Cheddar team to the Altice family. We look forward to seeing our growing news team continue to deliver the best content for our viewers and more opportunities for our advertisers.”

“Our goal is to make Altice News a leader in local, business, national, and international news everywhere as we look to build a live news offering for customers in the traditional pay TV ecosystem, as well as those looking to a la carte alternative SVOD services, vMVPDs, and free systems for their non-news entertainment,” said Steinberg. “The Altice team and Altice Way are as entrepreneurial as it gets with amazing markets, world-class local and international news, an amazing broadband network, and a soon to launch mobile offering. I can’t wait for Cheddar to begin working with Altice’s team.”

Read More: Avalara Announces 17 Newly Certified Integrations into Business Applications

Background on Cheddar

Cheddar currently broadcasts 19 hours a day of live news through two networks: Cheddar Business, a business news network covering the most innovative executives, founders, products, and technologies transforming our lives and economy; and Cheddar News, a fast-paced, young, non-partisan general news and headline news network.

The company owns the CheddarU network of 1,600 screens in the public spaces (gyms, cafeterias, student unions) of 600 college campuses. Cheddar also owns and operated the site RateMyProfessors.com, where over 5 million students go to rate and review their professors each month.

Cheddar’s OTT viewership is most concentrated in ages 25 to 34, and its campus network has the largest out of home reach of any 18 to 24-year-old network1.

This transaction does not materially impact Altice USA’s leverage ratio and has no impact on its planned share repurchases for 2019. Altice USA began its partnership with Cheddar in 2017 as an investor in the company.

LionTree Advisors served as exclusive financial advisor to Cheddar, and Cooley served as legal counsel to Cheddar.

Read More: Conviva Q1’19 Streaming TV Data Confirms Accelerating Industry Growth; Uncovers Surprises in Device Market Share, Ad Delivery, and Social Media Consumption

Ntooitive Expands Connected TV Platform

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Ntooitive Expands Connected TV Platform

N2TV  Empowers Brands to Grow Using a Comprehensive Approach to Acquire and Engage Audiences with Customized Campaigns

Ntooitive, the end-to-end digital technology partner marketing leaders trust to deliver campaign efficiency, speed and effectiveness, officially announced an expansion of its existing connected TV (CTV) platform through an integration with global advertising technology leader The Trade Desk. The partnership offers advertisers and publishers a marketplace of cost-effective premium CTV inventory, real-time performance monitoring, and transparent reporting all within Ntooitive’s powerful N2TV platform.

“By building its technology on top of The Trade Desk’s APIs, Ntooitive’s N2TV offering provides a powerful solution for their clients. We’re excited to partner with Ntooitive to drive innovation in Connected TV.”

“Our partnership with Ntooitive allows even more advertisers to extend traditional TV buys into the digital space,” said Brian Stempeck, chief strategy officer for The Trade Desk. “By building its technology on top of The Trade Desk’s APIs, Ntooitive’s N2TV offering provides a powerful solution for their clients. We’re excited to partner with Ntooitive to drive innovation in Connected TV.”

Read More: NICE Wins 2019 CRM Service Leaders Awards for Excellence in Analytics and Workforce Optimization

As an early adopter in CTV ad technology, Ntooitive is well positioned to capitalize on the growing number of consumers who have cut the cord in favor of streaming services and push the boundaries for what is possible with programmatic advertising.

“CTV has a wide range of benefits as part of a cross-medium marketing strategy focused on video distribution and reach,” said Ryan Christiansen, co-founder and CEO of Ntooitive. “To help publishers and advertisers maximize their marketing spend, N2TV pairs cross-device attribution with over-the-top impressions to verify and track online-to-offline conversions.”

Read More: Consumers Report Small Businesses Excel at Customer Experience, New 8×8 Research Finds

Vikas Khorana, co-founder and chief technology officer of Ntooitive, added, “The Trade Desk makes it easy for us to plan, forecast and buy digital media more effectively than ever before. That translates into a highly differentiated level of service for our clients, allowing them to make smarter revenue growth strategies faster.”

Ntooitive’s N2TV and multichannel capabilities are now available to all clients. Ntooitive provides access to connected TV inventory through The Trade Desk and other video partners.

Read More: Gartner Says Marketers Must Focus on Helping Customers in Order to Remain Competitive Today

Triton Digital Integrates with Google Display & Video 360

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Triton Digital Integrates with Google Display & Video 360

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated its audio SSP (Yield-Op) and programmatic audio marketplacewith Google’s Display & Video 360. The integration of Triton’s audio SSP and programmatic marketplace with Display & Video 360 has created the industry’s largest transparent marketplace whereby audio inventory can be transacted at scale across the globe.

@TritonDigital has integrated its audio SSP (Yield-Op) and programmatic audio marketplace (a2x®) with Google’s Display & Video 360

Through this integration, buyers can create private marketplace deals (PMPs) with a wide range of audio publishers including streaming music services, broadcast radio stations, podcasts, online gaming and more to engage audiences across any internet-connected device, including mobile phones, desktop computers, TV’s, and smart speakers.

Read More: SalesTech Interview with David Hood, President & CEO at VanillaSoft

“We are thrilled to integrate our audio SSP and programmatic marketplace with Display & Video 360,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “Our combined global presence will have a tremendous impact on the audio industry’s growth, enabling publishers to deliver a smooth, high quality listening experience to their audience by leveraging server-side audio ad insertion and native ad placement to provide a high return to their advertising partners.”

Read More: SalesTech Interview with Corey Weiner, President and COO at Jun Group

Triton Digital is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics, the leading online audio measurement service. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company.

Read More: SalesTech Interview with Philip Kaszuba, SVP of Global Sales at PathFactory

Pipeliner Partners With Daniel Strunk of DePaul University to Release Sales Strategy & Technology Online Course

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Pipeliner Partners With Daniel Strunk of DePaul University to Release Sales Strategy & Technology Online Course

Pipeliner announced the release of an online learning course for customers that teaches how sales technology, selling methodologies, sales coaching and sales itself is going through a complete transformation. Developed in partnership with Daniel Strunk of DePaul University, who has developed and delivered the pre-eminent sales degree courses available in higher education today, this course helps Pipeliner customers to be more strategic and knowledgeable in how they leverage Pipeliner CRM and other technologies in support of their sales efforts.

Sales Strategy & Technology CourseCourse outline

 

The course covers:

  • Business Conditions Leading to the Adoption of Today’s Technology
  • Sales Models & Pipeliner CRM
  • Sales Process, Sales Force Automation and Coaching
  • Sales Roles, Forecasting, Pipeline Management, and Territory Alignment
  • Sales Operations and Technology
  • Sales Careers

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Daniel Strunk of DePaul University stated, “At DePaul, we are already preparing the next generation of sales professionals to optimize the use of technology as part of an overall sales strategy that includes sales methodologies, sales management, and coaching and other sales skills. Companies and existing sales professionals, however, have not had a chance to take a step back and learn how to adapt to a changing world. By working with Pipeliner to bring this course to their customers we are bridging that critical gap.”

Available online, on-demand the course has a one-time cost of $99 and is available in perpetuity including all future updates to the material.

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“At Pipeliner CRM, we continue to look for ways to help educate and empower our customers to be even more successful and this new offering is part of that commitment,” said Nikolaus Kimla, Founder & CEO of Pipeliner CRM. “Working with a professional educator such as Daniel Strunk allows us to deliver a learning experience to our customers like no other. By understanding how to use Pipeliner CRM strategically as a way of facilitating sales coaching, selling methodologies and all sales-related activities our customers are gaining a real competitive advantage.”

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