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Rising Star in Digital Telco Market Calls on Oracle

STS News Desk
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Rising Star in Digital Telco Market Calls on Oracle

Circles.Life deploys Oracle to monetize digital telco and lifestyle services

Asia’s first fully digital telco, Circles.Life is working with Oracle to give power back to the customers and lead innovation in the digital industry. Oracle’s monetization engine empowers Circles. Life’s customers with the freedom to control their telco needs and customize their plans directly on the Circles.Life app.

As the company plans to expand internationally and create more digital lifestyle products, Circles.Life sought a solution to support convergent charging and policy. The company selected Oracle for its ability to scale with even the most complex digital offerings and high-performance infrastructure. Gold level member of Oracle PartnerNetwork (OPN), Covalense Technologies led the implementation based on its proven deployment experience and track record success.

Read More: SalesTech Interview with Jean-Marc Bellaiche, Chief Strategy & Partnership Officer at Contentsquare

“Our vision is to revolutionize the telco industry by giving our customers unprecedented control of their telco and digital experience,” said Changez Khan, Circles.Life’s head of telco systems engineering. “Oracle helps us to automate our telco systems and gives a differentiated platform so we can create various digital services beyond telco across geographies.”

The monetization capabilities of Oracle’s Digital Experience for Communications solution, powered by Oracle Communications’ Billing and Revenue Management Elastic Charging Engine and Oracle Communications Policy Management, provides a scalable and future-proof solution that enables Circles.Life to monetize voice, messaging and data services.

Read More: SalesTech Interview with Craig McGlynn, VP of Revenue at PartnerCentric

“In today’s digital age, consumers have come to expect simplicity, personalization and complete control over their services,” said Doug Suriano, senior vice president and general manager of Oracle Communications. “Together with our partner Covalense, we are proud to have enabled Circles.Life to deliver exactly that, by leading the way in taking digital experience to the next level with their innovative digital telco products.”

Read More: SalesTech Interview with Rob May, CEO and Co-founder at Talla

Protected.net Reduces Customer Churn and Captures Lost Revenue with Vindicia Select

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Protected.net Reduces Customer Churn and Captures Lost Revenue with Vindicia Select

Vindicia helps leading antivirus software company increase revenue by over $2 million

Vindicia, an Amdocs company  and a leader in business-to-consumer digital services monetization, announced that Protected.net is successfully using Vindicia Select to recapture almost 16% of failed payment transactions, resulting in approximately $2 million of additional annualized revenue.

Protected.net provides advanced online security protection through a wide range of security tools and applications to keep users safe. The company’s product suite has protected 7 million users in the digital world, along with their devices and families over the past 12 months alone.

Like many other subscription-based businesses, Protected.net has the challenge of customer churn and involuntary cancellations. These payment failures often occur as a result of incorrect or outdated credit card information, such as an expired card or billing address change, resulting in the automatic cancellation of a customer due to non-payment.

With Vindicia Select, Protected.net has dramatically cut its involuntary churn rate, leading to increased retention and longer customer lifetimes.  Further, because Vindicia Select’s technology automatically fixes failed transactions, customers maintain seamless and uninterrupted access to the Protected.net service.

Read More: Swiftpage Launches All-In-One Act! Growth Suite Sales & Marketing Platform for SMBs

A recent Forrester Consulting study found that Vindicia Select helps companies recover significant numbers of terminally failed payment transactions, which in turn reduces pressure on billing teams, enhances customer retention rates, increases revenues, improves overall customer lifetime value and protects brand value. Over three years, a composite organization received a net present value (NPV) of approximately US$76.5 million [of incremental revenue], according to the study.

Vindicia Select’s technology applies machine learning to analyze vast data sets and extract invaluable customer insights. When applied to failed transactions, Vindicia Select discovers the reason for the processing failure and takes corrective action to resolve the issue. After the client resubmits the information, they are then able to successfully complete the customer’s payment. Additionally, through Vindicia Select’s insights organizations can better predict customer motivations and create additional revenue through more personalized offers.

Read More: Comscore Expands Partnership with Lockwood Broadcast Group to Exclusive Measurement Deal

“Any subscription business that accepts card payments knows that failed transactions can have a significant impact on overall churn rates,” said Daniel Short at Protected.net. “That’s why every subscription business needs the power of Vindicia Select to reduce churn, increase revenue and eliminate the negative effects that intrusive customer recapture efforts have on the overall consumer experience. Vindicia Select is a technology that has truly transformed our business.”

Protected.net is also benefitting from the tight integration between its payment processor, Paysafe, and Vindicia Select. This integration brings together the unique capabilities of Vindicia Select with Paysafe’s payment processing and merchant acquiring solutions. The strategic relationship enables customers like Protected.net to successfully process an increasing volume of regular recurring payment transactions by automatically resolving previously failed credit card payments.

“We are extremely pleased that Vindicia Select is playing a critical role in Protected.net’s rapid growth by making it easier for their customers to make recurring payments,” said Sharath Dorbala, head of Vindicia, an Amdocs company. “We look forward to helping Protected.net further reduce churn, achieve greater recurring revenue and extend the lifetime value of their customers.”

Read More: ListenFirst’s State of Social TV Report Provides Key Insights To Boost Strategy Performance

PlaceIQ Partners with PMG to Measure Real-Time Impact of In-Store Holiday Foot Traffic

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PlaceIQ Partners with PMG to Measure Real-Time Impact of In-Store Holiday Foot Traffic

Place Visit Stream and Rich Media Ad Units Combined To Maximize Audience Discoveries

PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with digital marketing agency PMG, which sought to better understand the real-time impact of media campaigns on in-store foot traffic during the 2018 holiday shopping season, as tested on PMG client Old Navy.

PlaceIQ’s Place Visit Stream was accessed by PMG through its valued DSP partner, The Trade Desk, in order to measure true foot traffic impact and return on ad spend for all holiday campaign tactics used during the 2018 holiday season. By having near real-time access to foot traffic data in-platform, PMG was able to optimize quickly toward strategies driving the best in-store results. PMG used high-impact, rich media ad units to maximize the impact of their audience discoveries—for example, they were able to harness a secondary brand audience to drive 23% more foot traffic than the primary audience.

Read More: European Pricing Optimization Leader ActiveViam Launches in the US

PlaceIQ’s location-intelligence platform ingests and processes billions of movement data points from over 200MM unique anonymous devices to understand the places visited in their consumer journey. By matching this movement data with verified locations, Place Visit Stream delivers visitation metrics down to specific audiences and targeting tactics. This enables brands to match high quality, real-world visitation metrics to a wide array of key marketing applications.

“PMG has many retail clients for whom we are constantly testing innovative ways to measure how online media impacts offline foot traffic,” said Caitlin Meroney,Senior Programmatic Media Manager, PMG.“The PlaceIQ/The Trade Desk integration offered PMG a unique opportunity during the critical Holiday Shopping season that allowed us to gain a real-time understanding of what tactics were driving customers.”

Read More: Glassbox Distances Competitors by Patenting Its Technology for Recording Web Sessions

“PlaceIQ strives to offer brands the seamless ability to understand the real-world impact of their digital marketing investments,” said Duncan McCall, CEO, PlaceIQ. “Through our close partnership with The Trade Desk, we felt privileged to offer a valuable measurement solution to PMG and their marquee clients. By harnessing Place Visit Stream, PMG was able to test optimized media to maximize in-store foot traffic and sales potential during the holidays.”

Read More: dataxu Partners with Aircast to Launch Southeast Asia’s First Programmatic DOOH Offering

4INFO Adds Smart TV Data Through Partnership with Inscape

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4INFO Adds Smart TV Data Through Partnership with Inscape

Enabling Media Companies, Brands, and Marketers to Plan, Target and Measure Cross-Device and Cross-Platform Campaigns

4INFO, an identity and media solutions company, announced a strategic relationship with Inscape, the leading provider of smart TV viewing data.  By integrating Inscape’s ACR-generated, glass level insights from more than 11 million smart TVs, with 4INFO’s advanced TV platform — marketers are better able to match online and offline data to smart TV viewing data with accuracy, reach and scale.

Combining 4INFO’s Advanced TV solutions, powered by its Custom Connected Identity Map (CCIM) — with the largest single source of opt-in smart TV viewing data from Inscape, helps inform marketing campaigns, advertising creative and more accurately target, optimize and segment specific interactions with consumers.

Read More: Aware Ads Announces Strategic Acquisition of AdMobo

“In the world of advanced TV — an effective identity solution has to deliver on scale, accuracy and cross-screen capabilities required from these increasingly complex data ecosystems,” said Tim Jenkins, CEO for 4INFO. “By matching 4INFO’s unique identity mapping capabilities with Inscape’s Smart TV data, we are able to provide a holistic view of audience data without compromising consumer privacy.”

Read More: Newsy Expands Pay-TV Distribution, Adding Full Slate of News Programming to fuboTV

Marketers can map the granular program or ad viewing data at the device level to any matched data set. Matching against near-real-time smart TV data gives marketers the ability to measure campaigns based on meaningful business outcomes and understand ad exposures against cross-platform analytics and measurement.

“4INFO is making it possible for media companies, brands and marketers to plan future marketing initiatives based on real viewing data that we’re generating from millions of connected TVs and gaining a better understanding for the business outcomes and  results of omnichannel campaigns,” said Greg Hampton, Vice President of Business Development at Inscape.

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Uberall Study: Over 20% Using Voice Search Every Week

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Uberall Study: Over 20% Using Voice Search Every Week

Uberall, Inc., the location management solution for businesses competing to attract and win local brick-and-mortar customers, recently released its “Uberall Voice Search Readiness Report 2019,” analyzing 73,000 business locations across SMB, mid-market and enterprise.

While analyzing thousands of businesses, Uberall also surveyed 1,000 consumers to find out if and how they were adopting voice search to find local business information. Key findings from the 1,000-person survey include:

20% are using voice search every week

Our results found that 21% of respondents were using voice search every week, whereas 57% of respondents have never used voice search. These results show usage is either frequent (daily and weekly) or not at all.

 

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Almost 60% of respondents feel that voice search will be important in the future, while 27% of respondents feel that voice search will not be important at all.

“Our research shows that as consumers get used to voice products in their everyday lives, it is more likely that it will have a broader adoption rate,” said Norman Rohr, SVP of Marketing at Uberall. “This has already been proven through the rise in smart speaker sales and in-car technology in 2018.”

Read More: BlueVenn and London Research Release Customer Data Platform Maturity Model

When asking frequent users where they were most often using voice search, most were either using it in their own home (37%) or in the car where using their hands was not an option (34%) – 11% also utilize voice search when they are walking to a destination. Other responses included at work, restaurant/shop/cafe, and public transport.

 

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The report also analyzed the top reasons people are not adopting voice search more frequently. Either they are not used to it (23.2%), they don’t feel that it is the most efficient means of search (19.7%), or they do not feel that it is accurate enough (13.5%).

“It is fair to say that voice search technology has to become more user friendly before it wins the hearts and minds of the general public,” said Rohr. “From this data, businesses can start asking questions such as ‘is a consumer likely to search for my business while out driving and walking to a destination or at home?”

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Consumers would search for businesses via voice search

When asked if consumers would even be using voice search to find local business information, Uberall found that 48% were using voice search as a means to locate business information at least some of the time.

The number one reason users gave for their lack of voice adoption to search for business information was the lack of natural dialogue (12.4%), followed closely by the lack of results provided for the search query (11.7%). The limits of voice search technology seems to be the biggest hurdle stopping it from gaining universal adoption, while the biggest opportunity for businesses to get ahead of their competition seems to be in offering consumers deals, sales or promotions that are tied to voice search (7.6%).

“VSR is an evolving opportunity for businesses to reach more customers easily and improve their online presence,” said Rohr. “As voice technology is constantly improving and finding its way into our homes, workplaces and transport, adoption is only likely to increase and, although 21% may not seem like a lot of regular users, that’s 1 in 5 people businesses aren’t reaching every day when they decide to neglect voice search readiness.”

Read More: Three Quarters of Retailers Believe Their Model Needs to Change for Them to Remain Relevant

To Continue Successful Partnership, Babel Street Renews Agreement with DarkOwl

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To Continue Successful Partnership, Babel Street Renews Agreement with DarkOwl

Babel Street, the world’s data-to-knowledge platform, announced it has renewed its partnership with DarkOwl, the Denver-based information security company that specializes in darknet information technology, through the end of 2020.

DarkOwl’s darknet database encompasses a vast amount of content from the deep and dark web and is updated in near real-time. As 96 percent of all web-based content lives within the deep web and darknet, DarkOwl offers crucial insight into what is typically considered to be an elusive space. Babel Street initially added DarkOwl as a data source in May 2018.

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“From the start, to truly offer our clients the depth of knowledge available online, we knew we had to integrate dark web data into our offerings,” said Jeff Chapman, CEO of Babel Street. “DarkOwl has been a trusted data partner of ours and we look forward to continuing our relationship for many years to come.”

Babel Street customers are using its unique cross-lingual search, indexing and data visualization capabilities to access and understand DarkOwl data to support a range of missions:

  • Breach detection
  • Cyber attribution
  • Illicit marketplace identification

The continued DarkOwl partnership gives customers insight into this difficult, but increasingly important, segment of the information environment.

“Babel Street is a pioneer in text analytics and cross-lingual search, and by renewing our partnership, DarkOwl’s darknet data will continue to increase situational cyber awareness for public and private sectors globally,” said Mark Turnage, CEO of DarkOwl.

Read More: Expedia Unpacks the Best Time to Book, Cheap Places to Visit, and Everything Else You Need to Know About Summer 2019

Babel Street is the world’s data-to-knowledge platform. The technology enables clients to identify, organize and analyze data, regardless of its location or language. Babel Street products streamline the process of turning data into knowledge by automatically converting client selected data from over 200 languages to their native language. All publicly available or private data sources can be rapidly deciphered by Babel Street software and utilized to maximize the effectiveness of clients’ decision-making processes. With the aid of Babel Street tools, analysts are able to easily filter this information to be used in an endless number of ways; everything from deriving large consumer and social trends to identifying threats to a public location or a singular person’s life. The company provides organizations with the ability to activate relevant data and act on it faster than ever before. Babel Street is privately held and is headquartered in Washington, D.C., with offices in London, Canberra and San Francisco.

Read More: BlueVenn and London Research Release Customer Data Platform Maturity Model

IBM Releases AI-Powered Anomaly Detection Capabilities to Mitigate Supply Chain Disruptions

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IBM Releases AI-Powered Anomaly Detection Capabilities to Mitigate Supply Chain Disruptions

Business Transaction Intelligence Helps The Master Lock Company Ensure 100 Percent Supply Network Availability, While Improving B2B Collaboration and Efficiency to Better Serve Customers

Gartner Supply Chain Executive Summit — IBM launched Business Transactional Intelligence (BTI), an AI-powered solution that offers anomaly detection and visualization capabilities for mitigating supply chain disruptions and accelerating data-driven decision making.

BTI, part of IBM’s Supply Chain Business Network, enables companies to garner deeper insights into supply chain data to help them better manage, for example, order-to-cash and purchase-to-pay interactions. The technology does this, in part, using machine learning to identify volume, velocity and value-pattern anomalies in supply chain documents and transactions. Machine learning is a method used to teach artificial intelligence how to learn from data, spot patterns and make decisions on its own. This enables companies to discover potential issues faster and resolve them before they escalate and impact the business.

More than 140 Watson Supply Chain customers are early adopters of BTI, which Greenworks, The Master Lock Company, Whirlpool Corporation and other customers discussed their initial successes in February at IBM’s 2019 THINK Conference.

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For The Master Lock Company, fast-paced global growth mean onboarding and transacting with more partners each year. To empower its lean EDI team and manage the rising requirements they migrated its trading partner integration processes to IBM Supply Chain Business Network Premium. This security-rich, cloud-based solution powered by IBM Business Transaction Intelligence reduces manual work for their EDI team, resulting in 50% faster onboarding for acquired trading partners to help support business growth, while 100% availability ensures mission-critical EDI services are always online.

“If one of our EDI transactions fails for any reason, IBM Supply Chain Business Network sends us an alert, which is valuable on a tactical level because it helps us start to pinpoint the underlying cause straight away,” explains Connie Rekau, EDI Manager, The Master Lock Company. “With IBM Business Transaction Intelligence, we can dig deeper into our EDI data to identify patterns that wouldn’t otherwise be obvious. As well as building a scorecard to track our performance against internal service-level level agreements [SLAs] with the business, we have set up reports that highlight trading partners with higher-than-average error rates.”

In addition to Watson Supply Chain’s product release at Gartner’s Supply Chain Executive Summit, IBM was named a finalist for the 2019 Gartner Supply Chainnovators Award in the High-Tech Manufacturing category. IBM’s Chief Supply Chain Officer, Ron Castro, keynoted on Monday, May 13th for his Chainnovator session titled, IBM’s Digital Transformation Journey to a Learning, AI-Enabled Supply Chain Organization. The session explored IBM’s award nomination details that achieved end-to-end supply chain security to gain a competitive business advantage using AI, blockchain, and IoT, while also speaking on how IBM’s innovations materialize into client product offerings.

Read More: Google Launches Grow My Store for Europe

Further evidencing IBM’s leadership and innovation, company executives will speak about the combined power of building a smarter supply chain using AI, blockchain and IoT in the following conference sessions:

  • “5 Imperatives for Building a Smarter Supply Chain”
    Tuesday, May 14th from 3 – 3:45 p.m.
    Inhi Cho Suh, General Manager, IBM Watson Customer Engagement
  • “Busting Myths and Capturing Value: AI and Blockchain in the Supply Chain”
    Wednesday, May 15th 3 – 3:45 p.m.
    Ron Castro, Chief Supply Chain Officer, IBM

“Today’s intelligent supply chains must rise to the challenge of adapting to changes in complex business environments by unlocking the value of existing systems, while providing increased agility and seamless collaboration to improve business outcomes,” said Jeanette Barlow, VP of Offering Management, IBM Watson Supply Chain. “We’re excited to introduce our latest AI innovation with the launch of BTI – further complementing our Blockchain and IoT capabilities – which helps our customers proactively mitigate disruptions and business risks by augmenting their workforce’s capabilities.”

Read More: Andrew Lawson Joins New Relic as Executive Vice President and General Manager of EMEA

New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

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New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

“The State of D2C Marketing 2019” from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands

As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, “The State of D2C Marketing” is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today’s direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of respondents are increasing investment in Facebook ads, compared to 18% investing more in Amazon Ads. Produced by leading commerce marketing provider Yotpo, in partnership with Magento, an Adobe company, the report debuted at Magento Imagine 2019, currently underway in Las Vegas, Nevada.

“The State of D2C Marketing 2019” from Yotpo offers extensive eCommerce and marketing benchmarks as reported by direct-to-consumer brands.
“The State of D2C Marketing 2019” from Yotpo offers extensive eCommerce and marketing benchmarks as reported by direct-to-consumer brands.

The State of D2C Marketing is based on an online survey conducted March-April 2019 of more than 500 eCommerce and marketing leaders at D2C brands, 41% of whom are brand founders. The respondent base represents online merchants in a variety of verticals from across the globe, with online stores built on eCommerce platforms including Magento, Shopify, Salesforce Commerce Cloud, SAP Hybris, BigCommerce, WooCommerce, and more.

Read More: Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants

The State of D2C Marketing 2019 uncovers new industry insights, including:

Key Marketing Priorities

  • The leading priorities for today’s D2C brands are eCommerce sales [60%], customer acquisition [54%], and conversion rates [53%].
  • However, priorities differ depending on company size.
  1. Brands with under $5 million in annual revenue are looking to drive revenue growth (eCommerce sales).
  2. Mid-sized brands between $5–$100 million care about both market penetration (customer acquisition) alongside revenue growth (eCommerce sales).
  3. Meanwhile, the largest companies (over $100 million) generally aim to optimize their marketing efforts (conversion rates).

Marketing and Ad Spend 2019 vs 2018

  • To fuel customer acquisition, the majority of respondents [52%] are increasing investment in Facebook ads, compared to only 18% investing more in Amazon Ads.
  • Once again, investments diverge for the different segments:
  1. Small brands, who count social media as their primary customer acquisition channel, are investing in Instagram Ads at higher levels than the industry overall.
  2. Mid-sized brands with higher brand recognition likewise attract customers via social media but also through SEO and direct traffic. Accordingly, this segment– notably more than any other in the industry–is increasing spend with Google, in both Ads (60%, +13 percentage points above average) and Shopping Ads (42%, +10 higher).
  3. The largest, most established brands report social media as a lesser acquisition channel compared to SEO and direct traffic. While these brands with their budget firepower outpace the industry in increasing spend in every channel, Facebook dominates as the largest investment (63%, +11 above average).

Read More: Sreekant Lanka Joins iQuanti as Head of Paid Media

Optimizing eCommerce Sales

  • In today’s digital-first commerce environment, D2C brands consider customer reviews as foundational for their sites, with nearly 3 of 4 brands [73%] having implemented the feature.
  • Segments have a different approach to implementing other forms of user-generated content like customer photos and customer videos:
  1. Small brands are the most advanced in adopting those community-building features, outpacing the industry in the planned implementation of customer photos (36% vs. 32% industry average) and customer videos (43% vs. 39%).
  2. Mid-sized brands outperform the industry in implementing customer photos (40% vs. 36%) with more than a third 35% looking to deploy customer videos.
  3. Large brands, potentially late to considering eCommerce as a top priority, are currently underinvested when it comes to reviews (68% vs 73% industry average) and so is planning to implement the feature accordingly (25% vs 20%).

In the report, Tomer Tagrin, CEO & Cofounder of Yotpo, comments on the central role eCommerce plays in brand growth and survival: “In the D2C approach, the website is both the brand and the store: story, mission, style, products, transaction, and service. Unlike the limitations of physical stores, eCommerce can give businesses access to a wider and global base of potential customers. Additionally, the lower overhead can provide the resources for businesses to persist amidst changing market conditions.”

Read More: ListenFirst’s State of Social TV Report Provides Key Insights To Boost Strategy Performance

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