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Frost & Sullivan: Mobile Services Market in Asia-Pacific to Increase Focus on B2B and B2B2C Segments Following Launch of 5G

Mobile network operators in Asia-Pacific are exploring business strategies and new technology adoption to increase revenue and offer value add services

The mobile services market in Asia-Pacific is expected to focus more on business models for the Business-to-Business (B2B) or Business-to-Business-to-Consumer (B2B2C) segments as a result of declining revenue from traditional services.

Frost & Sullivan reported that 53% of services launched by mobile network operators in Asia-Pacific over 2017 to 2018 were consumer services, whereas the remaining 47% were services targeted at enterprises.

“There is significant untapped potential in the B2B segment as we are witnessing a growing demand from SMEs and enterprise customers for digital transformation. As more businesses go digital, the demand for ICT end-to-end services will increase,” said Mei Lee Quah, Associate Director, Information and Communication Technology at Frost & Sullivan.

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Frost & Sullivan’s recent report, Asia-Pacific Mobile Services Market, Forecast to 2023, provides detailed analysis on the mobile services market, revenue forecast, market trends, business case studies and growth strategies.

“The slow projected growth of 2% CAGR between 2018 and 2020 is driving mobile network operators to innovate for new revenue streams, cost reduction, and improvements in core services,” added Sofea Zukarnain, Research Associate, Information and Communication Technology at Frost & Sullivan.

The deployment of 5G networks in 2019 will further boost B2B segment services as the technology will enable mobile network operators to provide new services and transform early implementations of cloud-based services such as Artificial Intelligence (AI) and Augmented and Virtual Reality (AR/VR) services. Frost & Sullivan estimates that by 2023, only 25% of services will cater to consumers, whereas the remaining 75% will cater to enterprises.

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Frost & Sullivan highlights growth opportunities in the Asia-Pacific mobile services market, mainly:

  • Network Functions Virtualization (NFV) – The NFV market has grown as a result of the increasing trend toward mobility in enterprise IT infrastructure.
  • Cloud Computing – There is potential for mobile network operators to partner with cloud service providers to improve business efficiency and expand new services.
  • Cybersecurity – Growth opportunities exist for Managed Security Service Providers (MSSPs) to succeed in enterprise security services. Security is particularly important in the 5G era.
  • Augmented and Virtual Reality – AR/VR-based services will boost mobile data usage for businesses and consumers, which ultimately increases revenue for mobile network operators.

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Tremor Video DSP Expands Premium Supply Formats with Outstream and Digital Out-Of-Home Video

Tremor Video DSP, the leading programmatic video platform, announced the expansion of the company’s premium supply formats with outstream and digital out-of-home (DOOH) video. The new offerings were developed in order to meet the increased demand from video advertisers looking to grow their reach in highly engaging environments.

“The less-intrusive nature of these ads, along with their expanded reach and contextual relevance, makes them far more valuable for brands and advertisers,” said Jay Baum, Head of Global Partnerships, Tremor Video DSP. “Having your video viewed in premium environments enables further engagement with consumers who are more likely to be receptive to your brand.”

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Research indicates that people view outstream video ads for 25 percent longer than instream. The offering allows brands and advertisers to place their video ads within premium editorial content across a variety of publisher sites and platforms. There are three main outstream inventory types—in-article, in-feed and slider—which can now be leveraged by Tremor Video DSP clients to better engage consumers and can be optimized based on a campaign’s desired KPIs.

One of the first DOOH platforms to launch for Tremor clients, GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. The company allows advertisers to engage with 100% verified viewers, in a brand safe environment. Tremor and GSTV both leverage Dstillery audience data so clients can optimize impressions delivery towards the right consumers. GSTV viewers spend 1.7x more in the immediate hours following engagement, with even higher spend in key channels like QSR, Big Box retail and more.

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“Advanced targeting and standard ad tracking have become increasingly critical for brands and advertisers who want to reach on-the-go, spending consumers,” said David Kovall, VP of Digital Partnerships, GSTV. “We are excited to be able to provide Tremor Video DSP clients access to our premium video supply, and allow them to deliver engaging and relevant messages to consumers at the right moment.”

Tremor Video DSP continues to provide video advertisers with further scale and reach in premium environments through strategic partnerships with innovative supply companies.

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Bright Pattern Contact Center Now Available on Microsoft AppSource

Bright Pattern, a leading provider of omnichannel cloud contact center software for innovative companies, announced the availability of Bright Pattern Contact Center on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions.

Bright Pattern provides simple and powerful contact center software for innovative midsize and enterprise companies. Offering a true omnichannel cloud platform, Bright Pattern allows companies to offer an effortless, personal, and seamless customer experience across channels, including voice, text, chat, email, video, messengers, and bots. Bright Pattern integrates with Microsoft Dynamics 365 to help Microsoft customers manage increasing contact volume, provide better service to your customers, and increase agent productivity and performance.

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Bright Pattern Contact Center integration for Dynamics 365 features includes:

  • Blended voice and chat — Agents can handle customer inquiries over the phone, chat, and SMS/text simultaneously from within Dynamics 365.
  • Click-to-call — Agents have easy-to-use click-to-call icons within Dynamics 365, helping brands drive tickets to resolution faster.
  • Microsoft data access — Bright Pattern Contact Center taps into the Microsoft database to identify customers, update records, and automatically log real-time interaction with customer tickets.
  • Put tickets in context — Agents can view notes and context from all previous customers interactions regardless of the channel, improving agent productivity and boosting customer satisfaction.
  • Screen pop — Agents can instantly identify customers with screen pops from Dynamics 365, including useful information such as contact details forms, recent activities, webpages, and previous tickets.
  • Single sign-on with Microsoft Azure — Utilizing Azure, agents are able to log in faster with single sign-on.

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“Bright Pattern shares Microsoft’s strategic vision for a mobile world of customer engagement with the strongest mobile capabilities, including in-app messaging, SMS/text messaging, and social messenger channel support,” said Michael McCloskey, CEO of Bright Pattern. “Our availability in Microsoft AppSource brings together the rich data from Microsoft Dynamics 365 with the power of the Bright Pattern omnichannel call center solution to provide a context-rich and personal experience.”

Kirsten Edmondson Wolfe, Senior Director, AppSource Product Marketing, Microsoft Corp., said, “We’re excited to welcome Bright Pattern to Microsoft AppSource, which gives our customers access to the best solutions available from our extensive partner ecosystem. Microsoft AppSource offers partner solutions such as Bright Pattern Contact Center to help customers enhance the efficiencies of their contact centers and improve customer satisfaction.”

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Roku Introduces New Analytics and Planning Tools for OTT Advertisers

Activation Insights Helps Brands Better Understand Linear Viewing and OTT Spend

Roku, Inc. announced Activation Insights, a powerful new tool to target audiences that have shifted to OTT. The capability combines a comprehensive review of a brand’s linear TV campaign performance, with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform.

“By adding the ability to tie advertising performance on linear with a specific audience that advertisers can gain on OTT, we are addressing a long-standing industry challenge for OTT media planning. We believe it’s no longer a question of when advertising budgets will shift to streaming but how much.”

Activation Insights is part of Roku Ad Insights Suite, which helps brands measure campaign reach and effectiveness across linear TV and OTT. With deep first-party insights from Roku’s 29.1 million active accounts brands can now better model potential investment with Roku and estimate an unduplicated, incremental audience – whether the audience is light TV viewers and cord-cutters or viewers who were under or over exposed to a brand’s ads on linear TV.

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“Smart marketers are significantly increasing investments in OTT to reflect the dramatic shift to streaming,” said Scott Rosenberg, SVP and GM, Platform Business, Roku. “By adding the ability to tie advertising performance on linear with a specific audience that advertisers can gain on OTT, we are addressing a long-standing industry challenge for OTT media planning. We believe it’s no longer a question of when advertising budgets will shift to streaming but how much.”

According to Magna Global, OTT accounts for 29 percent of TV viewing but so far has only captured 3 percent of TV ad budgets. Roku provides significant scale and reach to help advertisers catch up to where consumers already are. Additionally, Roku offers advertisers some of the most advanced tools in OTT to deliver more effective, targeted and measurable campaigns.

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With Roku’s Reach Insights measurement tool brands such as Baskin Robbins and RE/MAX found that a sizable audience was no longer being reached via their linear TV campaigns. Eighty-six percent of people age 18-49 who saw a Baskin Robbins ad on the Roku platform did not see the ad on linear TV, leading to a 10.6 percent incremental reach. Additionally, 81 percent of users age 25-54 who saw a RE/MAX ad on the Roku platform did not see the ad on linear TV, leading to a 9.2 percent incremental reach.

“This year’s TV upfront made one thing very clear, OTT is the new cable and powerful new video channel to reach today’s consumers,” said Michael Piner, SVP, Video and Data Drive Investments, MullenLowe. “Roku’s tool helps show us just how effective OTT is at reaching our advertisers’ valuable consumers. It gives us a detailed look behind the GRP, allowing us to identify key audiences we’re missing or over/under exposed to Linear TV ads but that can be effectively reached on their Roku devices.”

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Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads to Meet Mid-Market Demand

Marketers Can Now Create, Manage and Measure ROI of Google Paid Search Campaigns with Salesfusion for Google Ads

SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced the release of Salesfusion for Google Ads, marking a strategic partnership with Google that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns quickly and directly from within Salesfusion. Using powerful machine learning for optimizations, users will benefit from executing conversion-driven campaigns with automated bidding, empowering small to mid-sized marketing teams to grow their business without relying on a third-party agency or in-house expertise. The Ads feature is available to all Salesfusion users and will allow marketers to drive more qualified traffic to their websites—and ultimately drive more revenue.

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@SugarCRM announces the release of @Salesfusion for Google Ads, a strategic partnership with @Google that will allow customers to create, manage, optimize and track paid search advertising from within the platform. #CX #GoogleAds #CRM #marketingautomation

“Search advertising is a fundamental component to any marketer’s inbound marketing program to engage potential customers during the research phase of the buyer’s journey,” said Logan Henderson, general manager of marketing automation at SugarCRM. “The average business earns $2 for every $1 spent on search advertising and can boost brand awareness by as much of 80 percent. “We know this can be a pain point for our customers, and as B2B industry innovators focused on tools that marketers need most, we put effective paid search marketing success within reach for small marketing teams.”

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The release of Salesfusion for Google Ads is another step forward for Salesfusion on its mission to provide the modern marketer with the innovative functionality they need in a solution built to work for them. Aside from the new integration allowing paid search advertising, Salesfusion recently announced its acquisition by SugarCRM, a strategic union with a lightning focus on the next generation of customer experience innovation.

Google Ads, Google’s online advertising program, allows your business to be found by people on Google precisely when they’re searching for products or services like yours. Whether you’re looking to bring in new website visitors or grow online sales, Google Ads can help.

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Copper Announces New CEO, Eyes International Markets & Expansion

Fast-growing CRM company Copper, now with more than $100 Million in venture funding, welcomes Dennis Fois to the executive team

Copper, a Google Cloud-recommended CRM for G Suite, announced that industry veteran Dennis Fois will join the company as its new Chief Executive Officer. Fois joins Copper from NewVoiceMedia where he led the company through a successful acquisition by Vonage. His experience in international markets will help as Copper continues to expand globally and reimagine a new industry-standard for CRM.

Copper is ushering in the next wave of CRM that enables productivity and collaboration across teams so selling and relationships can be easier for everyone involved. It’s designed to remove burdensome administrative work and siloed team communication so team members can focus on what matters – company relationships. Copper operates natively in G Suite so users never have to leave their inbox in order to keep track of relationship statuses, account needs and deals, both inside and outside of their organizations.

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“I’m thrilled to be joining the Copper team of intelligent employees, and to continue leading the shift of the CRM living nativity in productivity suites like G Suite,” said Fois. “CRM has traditionally been built for the management of employees, and employees dread using it, but Copper’s fresh take on an age-old enterprise tool is refreshing and approachable, and we’re only just getting started.”

Copper makes CRM approachable for all departments in a company, from HR to marketing and finance. It’s no longer just for sales teams. Copper was built in 2014, with deep Google integrations and partnerships, with the goal of making relationship management more efficient. It was built, with Google’s material design in mind, for people and the way they work, not for the tedious management of sales professionals.

“Since first investing in Copper in 2017, it has been incredible to watch them gain market share, continue to innovate and disrupt the CRM industry,” said Promod Haque, Senior Managing Partner at Norwest Venture Partners. “Dennis couldn’t be joining at a more exciting time and we look forward to working with him as he leads the team through this next chapter of growth.”

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Jon Lee, founder of Copper and former CEO, will remain on Copper’s board of advisors.

“I’m very pleased with the appointment of Dennis as the company’s new CEO,” said Lee. “Dennis is a proven operator that has successfully scaled companies internationally. I am excited to be working with him and the board to take Copper through the next phase of its growth journey.”

Fois’ experience leading companies in – and living in – several European countries lends itself well to Copper’s next phase of international growth. Today, 30 percent of Copper’s revenue is from the EMEA region via organic growth and customer success. Fois has worked with both private and public companies in Europe and his expertise in market and customer needs will be critical.

This hire comes at the heels of a recent extension to Copper’s funding, bringing the company’s total funding amount to more than $100 million. The latest investment will be used to further Copper’s global expansion and reach.

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ContractZen Adds Free e-Signature Service to Its SaaS-Based Contract Management Solution

ContractZen announced that its ready-to-use cloud service for digital meeting and contract management now offers SignHero’s free e-signature service. The co-offering lets small and medium-sized businesses manage their critical documents more efficiently.

We just added #free #esignature service to our #saas #contractmanagement solution. Thx to @avaintec

Electronic signatures have become more and more popular in businesses from all industries. However, e-signature solutions are sometimes considered too expensive and cumbersome for small and medium-sized businesses. That’s why SignHero has developed a free-of-charge e-signature solution that is easy to use and fits companies of all sizes.

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“We have received a lot of customer requests for a partnership with ContractZen, which is seen as a game-changing productivity tool for SMEs,” says Jere Vento, Vice President at SignHero. “SignHero focuses on the best possible e-signing experience, while ContractZen is a state-of-the-art solution for other aspects of critical document management. Our happy marriage gives you the best of both services.”

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“Our passion at ContractZen is to use the latest cloud technologies to offer companies of all sizes innovative solutions that have previously been available only to the largest of global enterprises — and often through expensive and time-consuming implementation projects,” says Markus Mikola, CEO & Founder of ContractZen. “SignHero gives our users an excellent e-signing experience. The fact that e-signing is now free takes away the last remaining reason not to e-sign all important documents.”

Both SignHero and ContractZen are designed for global markets with the shared vision of giving small and medium sized companies the opportunity to use modern productivity solutions without complexity or costly implementation.

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BigCommerce and Ordergroove Partner to Deliver Subscription Experiences for Enterprise Brands and Retailers

Integrated platform offers enterprise merchants ability to drive recurring retail revenue

BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, today announced a partnership with Ordergroove, the leader in relationship commerce, to give enterprise-level merchants a better way to establish deeper relationships with customers. Through this partnership, enterprise merchants on the BigCommerce platform will be able to better accommodate and anticipate their customers’ repurchasing experience, resulting in a more effective way to secure ongoing customer relationships.

“Through this partnership with BigCommerce, enterprise merchants will now have access to the turnkey and market-tested enterprise scalability of both organizations to enhance their brands.”

Using Ordergroove’s Relationship Commerce Cloud platform tightly integrated with BigCommerce, merchants can offer a wide range of recurring revenue programs, including subscriptions, SMS reordering, memberships, and committed programs. Furthermore, Ordergroove’s Anticipate AI™ engine, coupled with deep data insights and consumer expertise, delivers the ability to match incentives and the timing of offers to individual consumer needs. With these capabilities and more, BigCommerce customers can earn more lifetime value (LTV) from the customers they have worked hard to acquire and have access to the engine that has helped a majority of Ordergroove customers achieve a greater than 60% incremental revenue boost.

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“Fortune 2000 brands trust Ordergroove to transform their shopping experiences from transactional to recurring, and as such, we’re committed to helping retailers bring these programs to market in a way that complements their existing investments in commerce technology,” said Greg Alvo, CEO at Ordergroove. “Through this partnership with BigCommerce, enterprise merchants will now have access to the turnkey and market-tested enterprise scalability of both organizations to enhance their brands.”

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“Online subscriptions have become a primary strategy used by brands to cement long-term customer relationships and differentiate their direct-to-consumer shopping experience. By integrating Ordergroove, we equip BigCommerce merchants with the market-leading enterprise solution for product-based subscriptions,” said Brent Bellm, CEO at BigCommerce.

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Zendesk Announces New Partnerships and Integrations for Sunshine CRM Platform

The Expansion Gives Companies the Ability to Provide Powerful, Personalized Experiences for Their Customers

Zendesk, Inc. announced expansion to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS). These expansions include new partnerships and integrations that will make it easier to connect siloed data and deliver deep customer insight to advance proactive customer experiences.

“For example, SharkNinja’s robot cleaning systems individually report back data and any issue that arises immediately alerts the AWS IoT Core and Sunshine systems to proactively create a fix request.”

Zendesk also announced it acquired Smooch, a platform connecting businesses with customers to power more personalized and human conversations. The acquisition marks Zendesk’s next step in delivering the best omnichannel experiences by connecting conversations between businesses and customers on any messaging channel–from websites and mobile apps to the world’s leading messaging apps like WhatsApp and Facebook Messenger.

With Sunshine, businesses are able to connect and understand all customer data, wherever it lives, to build the best customer experiences. Sunshine is built for developers entirely on open standards with the security, scalability, and reliability of AWS at its core. With new integrations from companies including Narvar and Domo, Sunshine will begin offering new, powerful capabilities with tailored offerings across industries such as manufacturing and retail.

“Launching the open, flexible, CRM platform Sunshine, marked a significant milestone for us as we help companies get a deeper and more holistic view of their customers,” said Adrian McDermott, president of products, Zendesk. “Our new partnerships enable companies to build and deploy apps faster with Sunshine. This flexibility is key to creating experiences that customers want today.”

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System integrators deliver on scale and operational efficiency

As mid to large-size enterprises embark on digital transformation journeys, they often look to trusted IT advisors and integration partners to identify and understand new technologies that will help them not only scale, but also realize operational efficiencies. Zendesk is working with a range of system integrators (SIs) to help companies design, build and deploy Sunshine within complex cloud architectures.

A prime example is ClearScale, an AWS Premier Consulting Partner, committed to building a Zendesk practice and leveraging its talented team of engineers and developers to deploy Sunshine solutions.

“Our partnership with Zendesk to broaden the capabilities of the Sunshine CRM platform is a perfect fit,” said Pavel Pragin, CEO of ClearScale. “Our expertise as an Amazon Web Services Premier Partner combined with Zendesk’s decision to tightly integrate Sunshine with AWS gives Zendesk customers virtually endless integration possibilities. This strategic partnership increases the ability for Zendesk to efficiently solve new complex issues with their customers and offer even more native features in the Sunshine ecosystem. We are delighted to be contributing to such a well-designed platform.”

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Partner program advances Sunshine adoption across industries

Zendesk’s technology alliances program and system integration partnerships provide tailored offerings to meet the needs of its customer base across critical verticals and use cases, including e-commerce, retail, manufacturing, IoT, and incident management. With Sunshine, customers can get up and running faster with fewer developer resources. These partnerships allow customers to leverage open APIs and create best of breed solutions with the ability to easily integrate other applications versus being locked into a closed system.

Additional partners including Qualtrics, Atlassian Opsgenie, Vidyard, PagerDuty, Zaius, Moltin, Particular, CloudSet, Envoy, and Magento (an Adobe company) are committed to building Sunshine integrations in collaboration with Zendesk in the near future. These partners will join companies such as Pendo, Segment, Stella Connect, and Oomnitza, that currently build on Sunshine.

Narvar, a software company delivering post purchase experiences for retailers around the world, can help companies holistically manage customer experiences within Zendesk by connecting data about order details, shipment status and returns, as well as proactively address customer requests, decreasing response time and improving customer trust.

“We’re always looking for ways to drive operational efficiencies for commerce companies in service of simplifying the customer experience, whether on our own platform or through partnerships across the ecosystem,” said Amit Sharma, Founder & CEO, Narvar. “We know customer service is a critical piece of that experience, and integrating with Zendesk Sunshine helps meet the needs of both support teams and the consumers they serve.”

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“This integration with Narvar and Zendesk Sunshine will allow our teams to better engage with our customers by having more visibility into each customer’s experience,” said Joe Megibow, CEO, Purple. “We strive to put our customers at the center of all we do, and are thrilled to continue to find new solutions that enable world-class service across the touchpoints in their journey.”

Domo, a cloud-based operating system that allows entire businesses to be run through phones, partners with Zendesk and AWS to enable companies to manage their IoT solutions in more impactful and proactive ways. End users receive a better, proactive service experience, and companies are able to reduce the cost of service.

“The beauty of connecting the Domo IoT cloud with AWS IoT Core and Zendesk Sunshine is the ability to receive real-time alerts coming in from devices anywhere across the world. Through this network of end-to-end data and device management, the Domo platform enables customer insight into individual connected devices, while dramatically reducing the time to resolve issues,” said Jay Heglar, Chief Strategy Officer at Domo. “For example, SharkNinja’s robot cleaning systems individually report back data and any issue that arises immediately alerts the AWS IoT Core and Sunshine systems to proactively create a fix request.”

The combination of these new partnerships and integrations for Sunshine will allow companies to easily anticipate customer needs and better engage with them throughout their experience. This Sunshine expansion was unveiled at the one-day customer experience event, Zendesk Showcase, taking place in New York today.

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Telchemy Releases SQmediator 3.6 Unified Communications Performance Management System

Enables Service Providers and Enterprise to Proactively Manage VoIP/Videoconferencing Performance

Telchemy released version 3.6 of the SQmediator Unified Communications performance management system, which provides live traffic monitoring using QoE (Quality of Experience) reports from IP phones and SQprobe, and active testing using the DVQattest agent. SQmediator supports both Oracle and PostgreSQL databases, with terabyte scalability and privacy protected user data. SQmediator is used worldwide by Service Providers, Hosted/Cloud UC Providers, Governments and Enterprises to manage Unified Communications services.

SQmediator is a robust, secure, scalable performance management system that collects, correlates and reports end-user QoE and detailed call analytics, providing intuitive dashboards, fast search, alerting and bulk call data export. This enables Telchemy customers to provide proactive service to their customers and users on a managed service basis, or use SQmediator’s multi-tenant capabilities to enable customer self-service. SQmediator’s active testing capabilities are ideal for pre-deployment network analysis, systems verification, SLA monitoring and periodic service health checks.

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SQmediator 3.6 brings a wealth of features, including:

  • Collection of endpoint QoE reports directly from a wide range of IP phones including Polycom, Avaya Red and Blue, Cisco, Yealink, Mitel, Panasonic, Sangoma, Audiocodes and other RFC6035 compatible devices
  • Collection of mid-network, demarcation point and edge QoE reports using SQprobe
  • Triggered packet capture and display / export of SIP signaling message flow and content to enable operations personnel to efficiently troubleshoot cross-platform signaling and media quality issues
  • Calendar-based scheduling of active tests to facilitate intelligent and targeted troubleshooting
  • DTMF digit collection and search, which makes it easier to troubleshoot multi-party conference calls
  • Scales from mid-sized enterprise or call centers up to load-balanced / resilient multi-terabyte systems supporting 10 million+ BHCA

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Telchemy is the global leader in analytics technology for real-time applications and multimedia IoT with its VQmon, Embiot, DVQattest, SQprobe and SQmediator families of performance monitoring and analytics products. Telchemy pioneered the use of embedded device analytics technology and the application of big data for VoIP and Video performance management, and is positioned to be a leading provider of analytics technology for the emerging IoT market. Founded in 1999, the company has products deployed worldwide and markets its technology both directly and through many leading networking, test and management product companies.

Telchemy, VQmon, Embiot, DVQattest, SQprobe, SQmediator and Embedded Device Analytics are trademarks of Telchemy Incorporated. The marks Audiocodes, Avaya, Cisco, Mitel, Oracle, Panasonic, Polycom, Sangoma and Yealink belong to their respective owners.

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