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Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to

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Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to

Yes Marketing finds most people rank value/quality of products as their top driver for loyalty to retailers

Over half of consumers say they will pay more to buy from a retailer they’re loyal to, indicating a significant opportunity for brands to drive long-term revenue from their loyal customer base, according to a new study by Yes Marketing.

In “The Retail Shopper’s Journey to Loyalty” report, Yes Marketing surveyed over 1,000 retail shoppers to identify their priorities and motivations as they move along the customer journey, from initial interaction with a brand to brand loyalty. The report revealed that 41% of consumers rank product quality/value of products as the top reason they’re loyal to a retailer while 35% rank price highest.

The findings indicate that elements like free shipping perform well in driving purchases with new customers but are less influential for long-term loyalty. In fact, only 3% of shoppers ranked free or expedited shipping as the top driver of loyalty. On the other hand, 40% of consumers ranked it as the top convenience factor they consider before making a purchase with a new retailer. Marketers can leverage these findings to prioritize the benefits they communicate to customers at different points in their journey.

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“The seamless and personalized consumer experience, which is a critical component of loyalty, has become table stakes,” said Jim Sturm, president of Yes Marketing. “It takes so much more to deliver on the different expectations customers have for retailers at each stage of their journey. Smart brands must differentiate between effective acquisition tactics and effective loyalty strategies. This distinction can help brands increase lifetime customer value and create truly successful lifecycle programs.”

In terms of rewards, the report found that cash is king with 39% of consumers reporting that cash incentives make them feel most rewarded for their loyalty, followed by early access to products (23%) and exclusive promotions (18%).

“With the continuous evolution of the retail sector, retailers must build strong customer relationships to create lifetime loyalty and drive revenue,” said Michael Iaccarino, CEO and chairman of Infogroup, parent company of Yes Marketing. “Given the significant impact customer loyalty has on business results, retailers need to find a service and technology partner who can enhance and execute their marketing strategies to adapt to changing consumer expectations.”

Read More: Medallia Becomes Premier-Level Partner in Adobe Exchange Partner Program

Additional findings from the report include:

  • Overall, 73% of consumers report that they feel adequately rewarded for their loyalty.
  • Only 9% of consumers say points toward specific rewards is the top factor for feeling rewarded for their loyalty.
  • Similarly, just 9% of consumers say free or expedited shipping is a top factor in making them feel rewarded for their loyalty while just 1% ranked access to exclusive events as their top choice.
  • Memorable or exciting marketing communications, convenient returns options and social responsibility were the least influential loyalty drivers, with only 1% of consumers ranking these as the most influential factor in driving loyalty.

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European Digital Advertising Market Exceeds €55 Billion in 2018

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European Digital Advertising Market Exceeds €55 Billion in 2018

Market Grows 13.9 Percent, Fastest Growth Since 2011 Out-Stream Video Surges 44.7 Percent Year-On-Year

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference in Warsaw that digital advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double in size since 2012.

The AdEx Benchmark study is the definitive guide to the state of the European digital advertising market, covering 28 markets, and is now in its thirteenth year. In 2018, a total of twenty-one markets saw double-digit year-on-year growth.

Out-stream video and mobile both dominated results in 2018, as they both grew by double-digits in all twenty-eight markets in the study. Out-stream video grew by 44.7 percent on average, compared to in-stream at 19.7 percent. Overall, video grew by 30.9 percent, to €7.6bn, accounting for 33 percent of the display market.

Search remains the largest online advertising category in terms of revenue with a growth of 12.5 percent and a market value of €25bn.

Social is fueling display growth across Europe, growing 33.7 percent year-on-year and now accounts for 49 percent of display.

Total mobile ad spend grew by 31.4 percent in 2018, to €22.8bn, and now accounts for 41 percent of all digital ad spend across Europe.

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Commenting on the results, Townsend Feehan, CEO, IAB Europe said “It is encouraging to see such healthy, double-digit growth across the entire region, driven largely by mobile and video. The digital advertising industry now contributes €55bn towards European Gross Domestic Product and is adding value to both mature and emerging markets. With digital advertising now accounting for 45 percent of all paid media advertising across the region and new European data protection rules making users more aware of their choices about how their data is processed, it is important that we focus on delivering privacy-first ad experiences that protect consumers and support Europe’s digital economy”

The IAB Europe AdEx Benchmark study divides the digital ad market into three categories: Display, Search and Classifieds and Directories. Growth in these advertising formats has been underpinned by shifting uses in devices and changing consumption patterns. In 2018, Display has closed the gap with Search, growing by 17.5 percent to account for 42.2 percent of all spend.

Dr. Daniel Knapp, Chief Economist, IAB Europe continued “Mobile, video and social continue to drive growth across the region, with mobile now closing in on 50 percent of both display and search, and video accounting for a third of all display. These formats and environments reflect consumer engagement with a range of devices, for entertainment, utility and connection, demonstrating the diverse power of digital advertising to influence consumer decision-making.”

Read More: Yext Transforms Search with Brand Verified Answers

In 2018, the top five largest growth markets all came from the CEE region:

Ukraine – 26.9 percent Russia – 24.9 percent Belarus – 23.6 percent Czech Republic – 20.9 percent Serbia – 20.1 percent

Norway entered the top 10 in 2018, with further gains by Spain and Sweden.

Top 10 rankings (by market size)

UK – €18.4bn Germany – €7.2bn France – €5.2bn Russia – €4.1bn Italy – €2.9bn Netherlands – €2.2bn Spain – €2.2bn Sweden – €2.1bn Switzerland – €2.0bn Norway – €1.1bn

Read More: SurveyMonkey Hires Autodesk Executive Debbie Clifford as Its New Chief Financial Officer

Media.net Partners with Amino Payments to Offer Third Party Supply Chain Transparency for All Media.net Marketplace Transactions

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Media.net Partners with Amino Payments to Offer Third Party Supply Chain Transparency for All Media.net Marketplace Transactions

“Having Someone Else Grade Your Homework” Ensures Brands Get What They Pay For

Media.net, a contextual advertising and publisher solutions company, emerging as a leader in programmatic, and Amino Payments, the premiere transparency and supply path optimization company for digital advertisers, announced a partnership to provide detailed visibility into how much of a buyer’s budget results in true working media through the Media.net Marketplace. This marks one of the first and largest adoptions of third party audit—on the exchange side—to ensure transparency across the supply chain for advertising buyers.

Media.net’s Marketplace, a next-generation programmatic exchange, welcomes such radical transparency because it has been providing buyers with the highest levels of working media efficiency since its launch over two years ago.  Media.net built this ad exchange because it saw an opportunity to provide a platform for buyers and sellers to execute transactions that was free from exorbitant fees, questionable auction practices and fraudulent inventory.  Media.net’s dedication to direct publisher relationships, the elimination of fraud and enhancements of bid requests such as page-level contextual data has driven superior results for both buyers and publishers.  This partnership will help shine light on that and further accelerate growth.

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Vaibhav Arya, CEO of Media.net, said, “We are proud to announce our partnership with Amino Payments. They are establishing a leadership position in third party supply chain transparency and supply path optimization.  We’re excited to roll out their solution at scale—and continue to lead the industry in measured, real and clear advertising campaigns for brands and monetization solutions for publishers.  Media.net has been and will continue to show advertisers and agencies how their money is being spent, but a third party measurement such as Amino’s Lense product ensures unbiased accountability for all parties.”

“Amino Payments is thrilled to partner with Media.net as they continue to evolve their successful programmatic business,” remarked Will Luttrell, CEO of Amino Payments. “Advertisers are making transparency a priority. As they shift their media dollars towards transparent sources, Media.net Marketplace will inevitably solidify its reputation as a cost-efficient and effective source of inventory.”

Amino Payments believes that when a brand puts money into digital advertising, they should be able to see how their media dollars are spent. With Amino, advertisers are able to follow the entire path of every impression as each partner cryptographically signs its part of the transaction, creating an authenticated ledger that balances in real-time. As an early adopter of Amino’s transparency-enabling technology, Media.net will be able to leverage Amino’s real-time data functionality to deliver granular and actionable insights and optimizations to both their buyers and publishers.

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Advertisers buying through Media.net on Amino-enabled campaigns will be able to see:

  • Buyer’s clearing price for each impression
  • Publisher’s clearing price for each impression
  • Domain name of where the ad was served
  • Actual cost of unviewable or brand unsafe impressions
  • Auction type
  • Creative media type
  • Platform type

By allowing an independent, third-party continuous audit of media spend, Media.net is taking transparency much further than simply providing log files and personal assurances.  They are ensuring complete clarity and confidence for all buyers on their platform.

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Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

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Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape
Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy
Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered  to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of data points. Together, the two companies will build advanced analytics tools that fundamentally improve media buying and selling across all marketing channels, including in-store, digital, mobile over-the-top (OTT) and linear TV.
The combination of Catalina and Samba TV data will provide a comprehensive look at how all advertising, including TV advertising, is driving lift and in-store purchases for advertisers. CPG marketers and their agencies will now have a granular, real-time analysis of campaign performance in stores at the UPC-level allowing them to assess the effectiveness of cross-device campaigns across TV, digital and in-store, reach customers on the right platforms, and optimize campaigns mid-flight.

“The melding of Samba TV and Catalina’s advanced analytics capabilities and unparalleled buyer intelligence will allow advertisers to make more informed media and marketing decisions, leading to higher ROI,” said Catalina Chief Executive Officer Jerry Sokol. “Our partnership with Samba TV enables tracking of both brand awareness and ROAS, creating stronger combined capabilities. This partnership is yet another example of how Catalina is dramatically evolving to provide greater value to our customers.”

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“This partnership is a massive leap forward for our industry that is still using legacy tools and methodology. Now we have massive datasets integrated to take the guess work out of media buying decisions and solve the cross-platform measurement problem once and for all,” said Ashwin Navin, founder and CEO of Samba TV. “At Samba, we have a real-time understanding of video and TV audiences at global scale. With Catalina, we marry viewership with real-time purchase data to create the most profound understanding of TV and OTT — the medium used to build brands — with the primary ways brand messages are consumed, creating a huge opportunity to drive more personalization and accountability in the media we enjoy every day.””Together, Catalina and Samba TV are establishing benchmarks and norms for campaign design and reporting that enable networks to track campaign performance to make in-flight optimizations, dramatically upgrading the ability to deliver outcome-based selling,” said Dr. Wes Chaar, Catalina’s Chief Data & Advanced Analytics Officer, who previously led major TV industry initiatives in audience estimation, audience targeting and audience demand modeling.

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“The Catalina/Samba partnership will also fuel a new take on the Marketing Mix Model. The more granular Consumer Mix Model will use ratings that reflect an individual store’s consumer composition, trading area and ratings in near real time instead of weeks after a campaign ends, which is the current norm,” added Chaar.Howard Shimmel, President of U.S.-based research consultancy Janus Strategy & Insights, has played a key advisory role in the evolution of the Catalina and Samba TV partnership. Shimmel is a recognized expert in data integration, audience buying and ROI/Attribution through his work as Turner’s Chief Research Officer and other leadership positions with Nielsen and Symmetrical Resources.

“Catalina and Samba’s collective expertise on buyer behaviors, motivations and lifestyles will allow marketers to be more precise in how they engage audiences to drive purchases, and to fuel the ability of media companies to sell based on outcomes,” said Shimmel. “What truly sets Catalina and Samba apart is the analytics they will apply to the data to help their customers with every stage of planning, execution and measurement.

Dark Data Exceeds 50%, Creating Major Security Blind Spot for Most Companies

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Dark Data Exceeds 50%, Creating Major Security Blind Spot for Most Companies

Over half of company data remains unclassified, despite a rise in security breaches and stringent data protection regulations

Global businesses continue to house ‘dark data’ within their organizations, creating a honeypot for cybercriminals, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage.

The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision makers and data managers across 15 countries. It reveals that on average, over half (52 percent) of all data within organizations remains unclassified or untagged, indicating that businesses have limited or no visibility over vast volumes of potentially business-critical data, creating a ripe target for hackers.

Classifying data enables organizations to quickly scan and tag data to ensure that sensitive or risky information is properly managed and protected, regardless of where that data lives. This broad visibility into data helps companies comply with ever-increasing and stringent data protection regulations that require discrete retention policies be implemented and enforced across an organization’s entire data estate.

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Public cloud and mobile environments represent the weakest links in data security, with the majority of data across these environments most likely to be left unclassified and potentially unprotected. Just five percent of companies claim to have classified all of their data in the public cloud, while only six percent have classified all of the data that sits on mobile devices. Three in five (61 percent) companies admit they have classified less than half of their public cloud data, while over two-thirds (67 percent) have classified less than half of the data that sits on mobile devices.

Veritas’ previous Truth in Cloud research revealed that an alarming majority (69 percent) of organizations wrongfully believe data protection, data privacy and compliance are the responsibility of their cloud service providers, although cloud provider contracts usually place data management responsibility on businesses.

“As workforces become more mobile and the barriers between work and personal life break down, company data has become dispersed across numerous environments,” said Jyothi Swaroop, vice president, Product & Solutions, Veritas. “When data is fragmented across an organization and has not been properly tagged, it is more likely to go ‘dark’, threatening the company’s reputation and market share if it falls foul of data protection regulations such as GDPR. So it’s vital that organizations take full responsibility for ensuring their data is effectively managed and protected.”

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The dark age of data

Organizations consider strengthening data security (64 percent), improving data visibility and control (39 percent) and guaranteeing regulatory compliance (32 percent) among their top key drivers for day-to-day data management. Yet the majority of respondents admit that their organization still needs to make improvements in all of these areas.

“A company’s dark data reservoir may be out of sight and out of mind for many organizations, but it’s an enticing target for cybercriminals and ransomware attacks. The more organizations know about the data they hold, the better they will be at judging its value or risk,” added Swaroop. “But with the average company holding billions of data files, manually classifying and tagging data is beyond human capability. Businesses must implement data management tools with algorithms, machine learning, policies and processes that can help manage, protect and gain valuable insights from their data, regardless of where it sits in their organization.”

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Nuxeo Insight Cloud Delivers the Next Generation of Enterprise AI and Intelligent Content Services

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Nuxeo Insight Cloud Delivers the Next Generation of Enterprise AI and Intelligent Content Services

Nuxeo AI Enables Enterprises to Easily Leverage their own Data Sets to Create, Train, and Deploy Custom AI Models

Nuxeo, the leading cloud-native Content Services Platform (CSP), announced the immediate availability of Nuxeo Insight Cloud, a powerful artificial intelligence (AI) offering that enables enterprises to employ machine learning models that non-technical users can use and train with their own specific data sets, which automates and delivers greater intelligence to content-driven processes.

Business-specific metadata is the foundation of effective search, workflow, and other value-creation activities in content-centric business applications. The challenge has always been the manual effort and investment required to properly and accurately identify content and link it to related materials. Existing content enrichment AI services address this challenge in one of two ways. Some services are easy to deploy and provide generic metadata not based on a business’s specific content. Others allow custom model development, but require scarce data science expertise to use.

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Nuxeo Insight Cloud is the first content enrichment AI service designed for business users that enterprises can train with their own data, and as a result, leverage AI models that are inherently more accurate and relevant. It automatically generates (meta)data values to enrich content, drive workflows, and increase intelligence about information.

Because Nuxeo Insight Cloud is powered by the Nuxeo Platform, it provides two additional AI capabilities that are new to the market. First, Nuxeo Insight Cloud provides a microservice to intelligently describe content in disparate systems like Box, Dropbox, and legacy enterprise content management (ECM) repositories. And second, all machine learning models are versioned and provide a comprehensive audit trail for machine-generated (meta)data values.

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“Nuxeo has long been on the leading edge of AI for content and we have offered integration with public cloud offerings like Google Vision and Amazon Comprehend for several years now,” said Chris McLaughlin, chief product and marketing officer at Nuxeo. “But, Nuxeo Insight Cloud sets an entirely new standard for our industry. Customers can now easily create their own, custom AI models using content and data that they already have. And, with these custom models, they will be able to extract more insight and much greater value from their information.”

“We’re leaving the era of content management as more enterprises are looking to put content in motion to achieve key business outcomes,” said Jim Lundy, founder and CEO at Aragon Research. “Companies want to leverage AI to simplify their content-based processes while also creating a more connected and intelligent information management ecosystem. As the need to automate and manage all forms of enterprise data and content intensifies, vendors like Nuxeo that we’ve identified as ‘Leaders’ are well-positioned to deliver on this market demand.”

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Magna Imperio Systems Selects Vertebrae for 3D & AR Sales Enablement

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Magna Imperio Systems Selects Vertebrae for 3D & AR Sales Enablement

Leading provider of energy efficient and high-recovery water treatment systems empowers its sales teams with interactive product visualizations that inform prospects and provide accurate dimensions for implementations worldwide

Vertebrae, a technology innovator in interactive 3D and augmented reality commerce solutions, announced a new 3D and AR sales enablement partnership with MI Systems (MIS), a provider of high-performance desalination systems for industrial, municipal, and defense projects worldwide. With Vertebrae, the MIS sales teams can now offer immersive product visualizations of its END® water treatment system to help prospects explore the product line in detail and get a sense of scale — all within a desktop or mobile browser. The initial rollout has led to unprecedented engagement with 4 in 10 prospects returning to explore the product in AR, giving MIS an interactive and powerful B2B sales tool that builds confidence in purchasing decisions and helps close more deals.

“MIS’s vision is to use technology to solve the world’s water crisis, and their high-performance desalination systems can treat anywhere from 5,000 to 500,000 gallons of water daily out of a standard conex box,” Vince Cacace, CEO of Vertebrae. “By enabling sales teams to offer 3D and AR visualizations on any device, their prospects get a ‘hands on’ feel for the systems and its features, including the size of the equipment, to ensure it fits within their existing infrastructure. Together, we are bringing their product alive in a way that wasn’t possible before, and we are proud to play a role in helping them achieve their vision of access to clean, safe, and fresh water for all.”

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Using Vertebrae’s Axis platform, MIS is able to rapidly create and deploy 3D and AR visualizations of its END® water treatment systems, including END® Testing and Research; END® Skidded; and END® Mobile. For the first time, prospects and sales representatives can access these 3D and AR visualizations from either a desktop or mobile browser to rotate, zoom in, and examine fittings and control panels up close. To better understand size and scale, prospects can also use their own mobile devices to view the water systems at scale placed in their existing environment. To date, the 3D and AR implementations have led to a boost in engagement, and the sales team is successfully using the visualizations on site with potential customers.

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“We don’t see ourselves as selling equipment, rather we are selling a total water solution that is more efficient than anything available today,” said Rick Myer, Business Development Officer at Magna Imperio Systems. “Our Vertebrae implementation allows us, for the first time ever, to go beyond the catalog and put our products in the hands of prospects, enabling a physical engagement that wasn’t possible before. All of these 3D and AR visualizations are available via the browser, which means both our prospects and sales teams have quick and easy access to impactful immersive experiences that help our potential customers make more informed decisions and help us close deals faster.”

“B2B sales cycles are long, complicated and involve multiple stakeholders,” continued Cacace. “Vertebrae’s platform allows B2B retailers to rapidly turn complex products and systems into high-fidelity, customizable, and reusable 3D and AR models that are integrated within existing product workflows. The result is that retailers gain a powerful and innovative way to drive sales.”

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SurveyMonkey Hires Autodesk Executive Debbie Clifford as Its New Chief Financial Officer

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SurveyMonkey Hires Autodesk Executive Debbie Clifford as Its New Chief Financial Officer

Clifford brings nearly 20 years of operational finance experience and leadership in SaaS business model transformation

SurveyMonkey, a leading global survey software company, announced that Debbie Clifford will join its leadership team on July 8 as chief financial officer.  In her new role, Clifford will oversee all aspects of finance including financial strategy, planning and analysis, accounting, tax, treasury, and investor relations, in addition to strategic planning and corporate development. With the addition of Clifford, the majority of SurveyMonkey’s executive team members will be women.

Clifford spent the past 13 years in several finance positions at design software company Autodesk, which generates $2.5B+ in annual revenue across its more than 9,000-employee organization. Most recently serving as vice president of financial planning and analysis, Clifford led the finance effort at Autodesk during its strategic business model transformation into the healthy growing, highly profitable large cap business it is today.  She was also actively involved in strategic acquisitions and investor relations.  Prior to Autodesk, she held positions at Virage, Inc. and Ernst & Young.

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“Debbie is a highly respected finance executive whose leadership and operational rigor will be critical as we accelerate our enterprise and international expansion efforts,” said Zander Lurie, chief executive officer at SurveyMonkey. “As one of the key architects of Autodesk’s SaaS transformation, Debbie’s experience and skillset will complement our seasoned executive team as we deepen our relationships with thousands of enterprise customers with new products and growth strategies.”

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“I’m delighted to join the team at SurveyMonkey, a company focused on helping organizations turn feedback into actionable insights,” said Clifford. “This is an exciting time as the company capitalizes on its massive footprint to accelerate growth, and I look forward to working with this smart, diverse team to ensure strong financial execution that creates value for customers, employees and shareholders.”

Clifford serves on the boards of Harmonic, a video technology and services company, and GeoHazards International, a disaster prevention organization. She holds a Bachelor of Arts in Political Science from the University of California Los Angeles, and a Masters in Business Administration from Stanford Graduate School of Business.

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Uniserve Announces the Appointment of Owen Morley as Chief Technology Officer

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Uniserve Announces the Appointment of Owen Morley as Chief Technology Officer

Uniserve Communications Corporation is pleased to announce the appointment of Mr.Owen Morley as its Chief Technology Officer.  Mr. Morley is a former Director of Infrastructure with a passion for technology, starting his career in 1998 with his own web hosting venture. Owen later joined PEER1 Network as a Network Analyst and honed his skills and technique to quickly manage its Vancouver and Seattle data centres. He then moved to PlentyOfFish Media, one of the world’s largest online dating sites where he was quickly promoted to Executive.  Since the start of his career, Owen has continually exemplified a strong work ethic, leadership abilities and diligence.  Owen is known for perpetually pushing the limits of technology and finding new ways to move forward.  Owen will bring two additional team members with him to expand the Company’s IT department.

Uniserve’s President, Darren Nicholls, stated: “Owen fills the last spot in a revamped and revitalized management team.  We are very excited to have him join us and I think we can expect to see great things from Uniserve moving forward.”

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Uniserve Communications Corporation is a 2018 TSX Venture top 50 performance company.

Uniserve is a unified communications company which has been in business for 30 years, combining voice, data and media services all into one seamless solution, one bill and one point of contact.

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Uniserve prides itself on world class customer service based in Canada.  When all else is equal, clients can trust Uniserve to have a great price, a great experience and to be a company that customers enjoy working with – we call it “ONE click, call, connect”.

This news release was prepared on behalf of the Board of Directors, which accepts full responsibility for its contents.

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