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Kuebix TMS Achieves ‘Built for NetSuite’ Status

New SuiteApp Meets the Oracle NetSuite SuiteCloud Platform Development Standards and Documented Best Practices

Kuebix, a transportation management system (TMS) provider that delivers freight intelligence, has achieved ‘Built for NetSuite’ status. The new SuiteApp, built using the Oracle NetSuite SuiteCloud Computing Platform, drives supply chain efficiencies by providing out-of-the-box and customizable integrations to connect ERP and TMS systems.

“The supply chain continues to get more complex, but it’s also a business function that has a lot of opportunities to improve,” said Dan Clark, president and founder, Kuebix. “With this new SuiteApp we are making it easier than ever for organizations to drive efficiencies and cost savings across their supply chain.”

With NetSuite and Kuebix TMS, organizations can achieve significant return on investment by streamlining shipping processes and identifying cost savings. Automation of processes, including re-keying order information, helps eliminate manual tasks while access to more data, such as the cost of goods and SKU level, help organizations make smarter, faster decisions.

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“We live in an increasingly connected world and know that our users need a verified method to integrate their ERP and transportation management systems,” said Guido Haarmans, vice president, SuiteCloud Developer Network and Partner Programs, Oracle NetSuite. “Kuebix’s SuiteApp allows NetSuite customers to enhance business operations and scale to meet the most simple or complex supply chain requirements.”

Built for NetSuite is a program for NetSuite SuiteCloud Developer Network (SDN) partners that provides partners with the information, resources and methodology required to verify that their applications and integrations meet NetSuite standards and best practices. The Built for NetSuite program is designed to give NetSuite customers additional confidence that SuiteApps have been built to meet these standards.

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Oracle NetSuite’s SuiteCloud is a comprehensive offering of cloud-based products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. Based on NetSuite, the industry’s leading provider of cloud-based financials / ERP software suites, SuiteCloud enables customers to run their core business operations in the cloud, and software developers to target new markets quickly with newly-created mission-critical applications built on top of mature and proven business processes.

The SuiteCloud Developer Network (SDN) is a comprehensive developer program for independent software vendors (ISVs) who build apps for SuiteCloud. All available SuiteApps are listed on SuiteApp.com, a single-source online marketplace where NetSuite customers can find applications to meet specific business process or industry-specific needs.

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New Research as Commissioned by Gresham Technologies plc Shows Financial Institutions See Data Quality and Control as Drivers for Global Business Growth

Adox Research report proves huge opportunities for proactive firms and assesses progress already being made

In an environment where financial firms are facing the regulatory need for increased transparency alongside a continued increase in data volume and velocity, the “ability to leverage data to analyse product and customer profitability, market opportunity and product suitability is critical to survival and success – and the time horizon for this data-centric reckoning is surprisingly short.”

This is a key conclusion in a new Research Paper, produced by Adox Research Ltd and commissioned by Gresham Technologies plc, the leading software and services company specialising in providing real-time data integrity and control solutions. Due to be launched as part of a webinar on 2 July, the Research Paper and corresponding research* looks at how regulatory pressures can and will be converted into business opportunities as part of financial services firms’ investment into better data control and oversight.

Titled “Fast & Open Data: Who, Why, How?” the paper highlights a number of key findings (graphs attached):

  1. Two thirds of respondents expect data monetisation to deliver between 10-40% of new business growth over 2 years;
  2. 49% of firms are already repurposing compliance deliverables for strategic transformation;
  3. Traditional banks are identified by respondents as the single largest beneficiary (40%) of transparency and open data initiatives;
  4. Customer centricity and improved decision-making support are the top two business drivers for investing in data quality and control.

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Introducing the challenges facing the financial industry, Gert Raeves, Research Director at Adox Research, notes, “There is a fundamental shift we can observe across all data points in this survey: banks and asset managers have moved beyond the predictable and unavoidable, and are taking the opportunity presented by combined projects to solve long-standing challenges of data quality and control”.

Paul White, CMO, Gresham comments, “The effort required to meet the regulatory burden has been huge, but forward-thinking firms now are actively searching for ways to reuse compliance-led deliverables for strategic business reasons and to identify new opportunities. Better data quality and control gives firms the ability to monetise that data, improving customer services, assessing product viability and analysing market opportunities in an entirely new way.”

Firms already repurposing compliance data are doing so in multiple ways. The report highlights examples such as digitising customer experiences, selective outsourcing, targeted automation and the overhaul of vendor partnership models.

Gresham sees similar trends in its work with clients for whom introducing automated tools, intelligent interfaces and streamlining tech stacks leads to a 60% reduction in costs and a 20% saving in resources over five years. For a recent Gresham bank client, onboarding of new controls was transformed with the implementation of the firm’s Clareti platform. From 60 days for one control, the bank is now delivering 80 new controls each month. Increased efficiency has improved the bank’s ability to evidence regulatory compliance while simultaneously delivering £3 million in operational savings annually.

The report also examines the barriers to investment in data control. Respondents cited the need to manage the regulatory compliance burden, and the complexity of legacy technology and integration as the two most significant barriers.

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White added, “These findings don’t surprise us. In the past, data integration and the management of legacy systems have been the main obstacles to transformation projects, with the key challenges being disparate systems, across multiple locations, varied data formats and outputs. However, we are seeing first-hand how innovative firms are leveraging compliance projects to solve the long-standing problem of data quality and control.”

Research methodology:

* The research was conducted by surveying 70+ senior financial services executives with technology buying responsibility during March and April 2019.

• Geographical breakdown: North America (USA,CA) 29%, UK 21%, EU (non-UK) 28.6%, APAC 14%, MEA 7%.

• Segment Breakdown: Asset Manager 27%, Sell-side Banking 43%, Custodian 1%, Universal Bank 17%, Lending/Accounting 11%.

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Spiceworks Expands Intent-Based Targeting Capabilities to Help Technology Brands Engage Businesses In-Market for Security, Cloud, and Business Application Technologies

Over 200,000 businesses in Spiceworks are currently in-market for a variety of technology products and services

Spiceworks, the marketplace that connects the technology industry, announced an expansion of its existing intent-based targeting capabilities to include 13 new technology categories across Security, Business Applications, and Cloud Services. More than 150 of the world’s most innovative B2B technology brands use Spiceworks intent-powered email, content syndication, and advertising products to accelerate their sales cycles and engage businesses – and the buyers within them – that are in-market to purchase technology products and services.

Spiceworks can now help technology brands engage in-market businesses across 27 technology categories, nearly doubling the 14 previously introduced options. New, more targeted technology categories in Security include Endpoint Security, Network Security, Database Security, Compliance Management, and Cloud Security. New targeting options in the Cloud category include Infrastructure-as-a-Service, Cloud Migration, and Infrastructure Management and Monitoring. Lastly, new segments in the Business Application category include HR Software, CRM and Marketing Automation Software, ERP Systems and Supply Chain Management Software, Productivity Software, and Business Intelligence and Analytics. In each of these technology categories, Spiceworks has identified from 5,000 to over 200,000 businesses that are currently in market for a variety of technology solutions.

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Spiceworks intent-based targeting capabilities are fueled by the most comprehensive set of first-party insights in the B2B technology market, including interactions across the Spiceworks products that technology buyers connect to and trust to run their businesses. Products including Topic Discussions, Product Reviews, Inventory, Help Desk, and Learning Modules generate billions of intent signals, providing the intelligence brands need to identify in-market businesses, understand their buying journeys, and ultimately accelerate their sales cycles.

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“We continue to invest in our team of data scientists, new AI technologies, and the products that fuel our unique ability to more directly connect technology buyers and sellers throughout the B2B purchase journey,” said Manish Dixit, senior vice president of products and engineering at Spiceworks. “Ultimately, our goal is to reduce friction in the business technology buying process by delivering greater insights for technology buyers and the intelligence technology brands need so both can more efficiently connect in the $3 trillion IT industry.”

Spiceworks intent-based targeting capabilities will be available for new Security, Business Application, and Cloud technology categories in June 2019. Intent-based targeting can be activated across Spiceworks’ marketing solution suite including email, content syndication, display, and audience extension.

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Criteo Announces Global Audience Partner Program

Enables Advertisers to Power Advanced Segmentation with Industry Leading Onboarding Rates

Criteo S.A., the advertising platform for the open Internet, announced the launch of its Global Audience Partner Program, featuring new audience partnerships with Customer Data Platforms (CDPs), Data Management Platforms (DMPs) and other customer segmentation solutions. These new partners enable brands and retailers to re-engage their existing or lapsed customers with advanced audience segmentation using Criteo’s world-class capabilities to deliver real-time, personalized dynamic ads.

Advertisers that have invested in audience segmentation solutions can now leverage Criteo’s unique combination of scale, performance, transparency and market-leading match rates to more effectively and efficiently reach shoppers across the open web, mobile browsers and apps. Criteo Audience Match enables the onboarding of hashed emails, mobile IDs and cookies, regularly achieving match rates of 60%+ through its deterministic Shopper Graph.

“We are thrilled to partner with Criteo and integrate Custora’s advanced audience segmentation and personalization capabilities,” said Tim Bryan, CRO at Custora – a customer intelligence platform. “More and more, we are seeing leading retailers adopt the understanding that not all shoppers are equal. They are taking a smarter approach to campaign optimization and targeting according to predicted Customer Lifetime Value (CLV). Additionally, by understanding shoppers’ affinities towards different promotions and products, they are able to add a layer of personalization that makes each touch-point in the buyer’s journey more meaningful. The results that retailers are experiencing when combining Custora and Criteo are truly remarkable.”

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By leveraging Custora and Criteo, women’s clothing retailer Venus achieved a 75% audience match rate and an 8 times ROAS across their highest value customers. “By coupling Custora’s predictive analytics capabilities around CLV with Criteo’s identity onboarding, decisioning and personalization capabilities, we were able to see a huge jump in revenue from this channel,” said Nick Obukhov, Digital Marketing Manager at Venus.  “After validating the effectiveness of predictive segmentation in our retargeting approach, we scaled up our investment with Criteo.”

“These new partnerships expand upon Criteo’s leadership in activating audience segments,” said Len Ostroff, SVP of Strategic Partnerships and Alliances at Criteo. “Criteo’s globally scaled Shopper Graph enables its clients to specifically target their consumers with greater transparency than the walled gardens using best-in-class bidding and access to supply.”

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The Global Audience Partner Program includes many of the leading audience solutions, including: Arm® Treasure Data™, Bluecore, Blueshift, Commanders Act, Custora, Eulerian Technologies, Lexer, Lytics, mParticle, Neustar, Optimove, Oracle Data Cloud, Signal, Simon Data, Tealium and other global CDPs and DMPs.

Through Criteo’s Audience Match, clients can engage in the full spectrum of audience tactics, including:

  • Re-engaging high lifetime value shoppers
  • Finding offline customers online
  • Targeting lapsed customers
  • Upselling and cross-selling product promotions
  • Reaching seasonal buyers
  • Excluding current app users for app install campaigns
  • Driving highly-engaged shoppers to install apps
  • Driving loyalty program sign-ups
  • Reaching in-store-only shoppers with special promotional codes

Criteo offers significant flexibility and control over audience onboarding supporting integrations via a self-serve interface for visualizing match rates instantly or through an easy-to-use API for automated creation and audience synchronization.

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Merkle Named 2019 Pegasystems’ Partner Excellence in Digital Transformation Recipient

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has won the 2019 Pegasystems Award for Partner Excellence in Digital Transformation. The award recognizes Merkle’s leadership and expertise in developing and delivering marketing solutions built upon the Pega Platform for enabling one-to-one customer engagement. The partner awards were announced during PegaWorld, which took place June 2-5 in Las Vegas, NV. This marks the sixth Pega Partner Excellence Award for Merkle.

“One of Pega’s goals is to empower brands to raise their marketing game in the age of digital by rapidly deploying and adapting software applications to meet strategic business needs”

Pegasystems, the software company empowering digital transformation at the world’s leading enterprises, bestows the Partner Excellence awards upon its partners that most effectively leverage Pega technology to provide exceptional solutions to their clients, fostering digital transformation, accelerating growth, and thought leadership. Merkle was a standout in the digital transformation category, due to the transformational business outcomes of the companies’ mutual clients.

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Merkle and Pega have integrated their best-in-class strategic consulting and delivery capabilities to rapidly and effectively deliver personalized customer experiences in the marketplace. Pega Marketing™ and the Pega Customer Decision Hub enable Merkle’s delivery of real-time people-based marketing solutions, using a combination of first and third-party data and analytics to build targeted, one-to-one interactions throughout the customer journey.

“One of Pega’s goals is to empower brands to raise their marketing game in the age of digital by rapidly deploying and adapting software applications to meet strategic business needs,” said Ken Nicolson, vice president, global alliances at Pegasystems Inc. “Our partner community skillfully supports that mission, each infusing its own unique expertise to drive digital transformation. As a strategic partner for Pega’s Customer Decision Hub, Merkle shines in this effort. With more than 50 certified senior Pega Marketing consultants and nearly 100 certified global Pega Marketing consultants, they have completed more than 45 successful global implementations with leading companies over the past 12 years. The team is well deserving of the award for Partner Excellence.”

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“We’re honored to receive this recognition from one of the premiere technologies in the industry,” said John Anagnost, Pega alliance lead, Merkle. “It is our distinct privilege to work with Pega, infusing our data and analytics expertise with their premier marketing platform to create more relevant and personalized experiences that drive incremental sales and lifetime value for our mutual clients. Ultimately, the results that earned Merkle this recognition could not have been achieved without the collaboration of the Pega team.”

Marketers can learn more about the partnership’s unique capability in a complimentary webinar, “Delivering the promise of one-to-one customer engagement: Closing the gap between marketing vision and execution,” on Wednesday, June 26, at 11:00 a.m. ET. The webinar, hosted jointly by Merkle, Pegasystems, and insurance industry research and consulting firm Novarica, will discuss how the decisive engagements powered by Merkle and Pega bring real-time, people-based marketing to life in an insurance application, enabling a seamless customer journey.

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Varick Breaks New Ground with Hire of Multifaceted Chief Revenue Officer

Varick, the platform media experts, continue to grow and accelerate as a comprehensive and versatile digital performance offering with the hire of industry veteran, Jay Wolff as the company’s Chief Revenue Officer, effective immediately. Reporting directly to CEO Paul Dolan, Wolff will partner with the company’s leadership team to drive Varick’s growth, sales and marketing strategy, by helping brands and agencies achieve greater ROI across the platform economy.

“Varick’s investment in the future of digital marketing spans the entire digital ecosystem – search, social, OTT, video, display and emerging channels – to enable brands and their agencies to get the most out of every digital media dollar spent,” said Dolan. ‘Bringing on Jay, who has experience across TV, digital and platform media, allows us to expand how we help our clients drive better ROI in an increasingly complex media landscape.”

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A force in leading teams that build successful partnerships and deliver outcome-driven solutions for Fortune 500 brands, as well as media and advertising agencies, Wolff most recently served as Chief Growth Officer at Boostr, the first end-to-end revenue management system for media companies. Previously, as regional vice president of SambaTV, Wolff built the east coast market from the ground up, driving unprecedented revenue growth and significant market adoption, in addition to helping to lead MDC Ventures’ commercial partnership and investment in the platform.

Prior to joining SambaTV, Wolff served as vice president of agency and brand partnerships at PulsePoint, and was instrumental to the 2011 merger of ContextWeb and Datran Media. Before that, he led national digital advertising sales efforts at Jun Group, and was revenue lead at the music start-up SpiralFrog.com. Wolff also sits on the executive board of 212NYC, New York’s leading organization for the digital advertising industry.

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“Marketers and agencies are looking to consolidate across platforms that matter (Google, Facebook, Amazon), with the added benefit of trusted expertise,” said Wolff. “Varick is at the forefront of leading a differentiated approach, by empowering marketers to maximize digital performance. Varick continues to innovate and look ahead to the future of the digital landscape.”

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Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven Cities

Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda’s Splicky DSP, crossing three national borders and delivering in seven major cities. Utilizing multiple integrated DOOH networks and SSP platforms, including Broadsign, Viooh from JCDecaux, PrimeSight UK, Orb & ECN. Channels targeted included digital outdoor spaces, restaurants, office buildings and shopping malls.

The Sziget campaign featured cross-channel mobile geofencing: consumers were served GPS-coordinated, rich-media video ads on their mobile devices within 60 meters of booked DOOH locations using Splicky’s mobile DSP capabilities.

Ian Unger, head of international sales at Splicky, said, “DOOH programmatic advertising is on the rise. With the help of Harvest Digital’s approach to ad-tech innovation, we have accomplished so much already. We managed to make several breakthroughs with this campaign, advertising internationally and across channels. We saw all the benefits of programmatic DOOH come to light, with real-time updates to creatives as artists were announced, efficiency in adding additional markets that can go live in less than an hour and the combination with mobile, targeting consumers exactly where they are.”

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Statement Harvest Digital/Sziget

Ákos Filep Remetei, head of sales, said, “This was the first time we ran DOOH. The opportunity, presented to us by Harvest, to deliver programmatically digital out of home across the U.K., Ireland and France was an opportunity we were keen to trial. With a fantastic lineup to this year’s festival, being able to display this message in key cities supported by mobile activity, remarketing users who were within 60 meters of a DOOH location, was a smart approach. Moving forward, it is a channel we will be considering within our media mix.”

Unger added, “We have proven that scale is possible with programmatic DOOH. We are very proud to have two absolute first movers and innovators as customers with Harvest Digital and Sziget and most certainly could not have done this without them.”

Company Profile Splicky

Splicky is a trading name of Jaduda GmbH, a Goldbach Group company.

Splicky runs a demand-side platform (DSP) for mobile and DOOH campaigns developed in Germany. A DSP is a trading platform upon which advertisers and media agencies can bid on digital ad spaces for their ad media via a single interface. Thanks to the underlying real-time bidding technology, this booking process runs automatically and in real time. Purchase prices are optimised by the bidding process and reporting is simplified.

Splicky employs special algorithms to drive better results from mobile and DOOH campaigns and works with tracking and targeting technologies specifically developed for these channels.

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Company Profile Goldbach Group

The companies of Goldbach Group promote and convey advertising in private electronic media with focus on TV, radio, digital out of home, online, search engine and mobile marketing. The Goldbach Group is headquartered in Switzerland and is active in the DACH region.

Company Profile Harvest Digital:

Harvest Digital was founded in 2001 by our CEO Emma Robbins and Planning Director Mike Teasdale. We have been driving rapid growth in digital businesses for 18 years. As performance specialists, our mission is to maximize every pound of our client’s budget across channels including paid social, PPC, SEO and programmatic. We also provide web development and design services, data analytics and CRO & UX consultancy, all geared towards maximizing online digital media performance. We work primarily with customer acquisition and retail clients, working to strict CPA and profitability targets.

Company Profile Sziget:

Sziget Ltd. is the biggest festival organizer in Hungary and one of the biggest festival organizing companies in Europe. Sziget Festival is the largest event on offer, running for seven days with more than 100 international artists playing to crowds from all over the world. Across the festival season, they also manage other events such as Gourmet Festival, Children’s Island, Telekom VOLT Festival, Balaton Sound and Sziget Festival. The company was established in 1993 and now operates with more than 50 full-time employees.

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New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment (ROI)

Independent research shows how Blueshift’s Customer Data Activation Platform drives incremental revenue through AI-Powered Targeting and Cross-Channel Coordination

Blueshift, the leading Customer Data Activation Platform (CDAP), released “The Total Economic Impact of Blueshift,” a Forrester Consulting study that examines the business benefits and cost savings enterprises can realize by deploying its AI-based platform to deliver more relevant and timely one-to-one personalized messages across channels. This independent Total Economic Impact (TEI) study finds that with Blueshift companies can realize $128 million in incremental revenue over three years and a total ROI of 781%.

To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four Blueshift customers across eCommerce, consumer finance, and online learning. Forrester used their proven Total Economic Impact™ methodology to create an unbiased assessment of the real benefits experienced by Blueshift customers. Based on a composite organization of the four interviewed customers, Forrester found that by using Blueshift to consolidate all customer data and using AI to make it actionable companies experience the following benefits:

  • $81M incremental revenue from AI-powered targeting and real-time interactions
  • 20% increase in website revenue from cross-channel messaging consistency
  • 60% increase in click through rates
  • $35M incremental revenue from streamlined work and automation
  • $12M incremental revenue from improved cross-channel customer engagement

The senior director of CRM at a consumer finance platform told Forrester: “Getting all the customer signals in one place and being quick and responsive to those signals to manage customer touchpoints across channels was key to our success. We could not have gotten where we are without Blueshift. We wouldn’t have the revenue numbers we achieved. It’s exciting to be able to really use the data to drive positive customer responses and to drive revenue.”

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While interviewing Blueshift customers, Forrester also confirmed non-quantifiable benefits, including:

  • Marketing teams were elevated within their companies because they were delivering higher revenues and contributing more to the bottom line.
  • Blueshift spurred innovation and cross-team collaboration as teams could now test new creative approaches to improve customer experiences and extended Blueshift beyond marketing.
  • Scalability and customization empowered marketing to embrace change and meet growing customer demands.
  • Blueshift consolidates all data into a single customer view, providing marketers with a deeper understanding of customers so they can better serve their needs.

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Prior to using Blueshift, customers found that their one-size-fits-all communications weren’t resonating with customers. While they gathered customer data from multiple touchpoints, but data remained siloed and underused in improving customer engagement. Their limited-functionality of former solutions would not scale with growing demands and limited their progress.

“At Blueshift, we have always believed that successful customer data activation builds winning brands,” said Vijay Chittoor, Blueshift Co-Founder and CEO. “Brands that put their customer data to work intelligently across every channel not only drive delightful customer experience, but also see strong revenue growth. We are thrilled to help our customers unlock the full potential of their data, using AI, and realize positive business impact.”

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3Cinteractive Releases 4th Annual Mobile Loyalty Report, Highlighting Customer Demand for Conversational Experiences

3Cinteractive (3C), a leading provider of mobile marketing services, announced the results of their fourth annual mobile loyalty program survey and report, which uncovers loyalty engagement preferences for consumers and opportunities for brands to improve their loyalty programs through mobile. The full report is available in the 2019 Mobile Loyalty Report: Getting Conversational with Customers, available.

3C presented a mobile loyalty survey to 3,000 US consumers and brand marketers during April to gather year-over-year data on the current state of mobile-enabled loyalty programs. This year’s report showed that the progress brands have made over the last four years to improve loyalty communications has continued to pay off, with 43% of brands saying they have seen an increase in their loyalty program membership over the last 12 months. However, consumer data revealed there’s still a gap between what consumers are experiencing and what they’d like to see from the loyalty programs they’re enrolled in—especially when it comes to receiving personalized communications and updates about their loyalty status.

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This year’s survey data showed a 17% increase from 2016 in consumers who said that mobile-enabled loyalty programs make them purchase or visit a brand more often, and nearly 50% said they’d like the ability to check their loyalty status in real-time. But of those same consumers, 40% said they currently don’t know or are unsure of their loyalty status and almost one-third of customers said they don’t receive any updates at all on their current loyalty status from their favorite brands.

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“The results from this year’s report uncovered a great opportunity for brands to further lean into the mobile channel to improve the customer experience with content like real-time loyalty status updates and available rewards,” said Margie Kupfer, vice president of marketing for 3Cinteractive. “It’s great to see that brands’ investments in their loyalty programs have materialized into year-over-year membership growth, but there’s still a tremendous amount of room to improve and it’s clear that brands who listen will reap the rewards.”

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