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Neustar’s Identity Data Management Platform Recognized by Independent Research Firm

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Neustar’s Identity Data Management Platform Recognized by Independent Research Firm
Cited as a Strong Performer with strong identity resolution and advanced performance marketing analytics

Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in marketing intelligence, customer identity resolution and unified measurement for Fortune 500 brands, announced its award-winning Identity Data Management Platform (Identity DMP) has been named a Strong Performer in The Forrester Wave Data Management Platforms, Q2 2019 report by Forrester Research, Inc.

The report recognized Neustar’s strong person-, household-, and device-level identity resolution offering and customer data onboarding assets, stating Neustar should be on a short list for those who need “strong data connectivity capabilities layered with advanced performance marketing analytics across audiences.” The report also cites Neustar’s Data Science Development Kit (DSDK) for its flexible data analytics capabilities. The DSDK allows marketers to truly own their data with direct access to granular event-level insight for complete control over their strategic planning and measurement.

Read More: Sisense Recognized as a Leader Among Enterprise BI Platforms

“It’s an honor to be recognized in Forrester’s Wave research report,” said Neustar General Manager of Marketing Solutions Michael Schoen. “It confirms for us the value that our Identity provides to clients in connecting the offline and online worlds to provide a persistent and actionable view of the customer journey. Our Identity DMP is unique in that it gives brands and marketers the ability to advertise to people, not cookies or devices. And, we aren’t stopping there. We are leading the integration of multi-touch attribution with the Identity DMP so as to develop the most accurate and comprehensive view of the customer journey, resulting in a superior customer experience orchestration capability.”

The Neustar Identity DMP is a complete end-to-end identity data management platform. With identity at its core, it fills the gaps across the enterprise marketing and technology stacks, providing access to the most authoritative identity sources available today. Neustar’s proprietary identity resolution methodology accurately identifies and links the omnichannel customer journey to a single persistent customer ID, which provides marketers the most accurate customer match rates across all marketing channels, both online and offline.

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“While other providers only use impressions, cookies, and devices as a proxy for identity, Neustar empowers B2C enterprises to bridge the gap between marketing and advertising to deliver a single source of truth, all while respecting and securing consumer privacy,” said Schoen.

From onboarding of first, second, and third-party data, to segmentation, targeting, activation, all the way through to multi-touch attribution and unified measurement, Neustar’s Identity DMP gives brands the power to connect with customers definitively, across all channels with relevant frictionless experiences where and when it matters most.

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Astute Introduces New and Improved Consumer Engagement CRM Software, Astute Agent

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Astute Introduces New and Improved Consumer Engagement CRM Software, Astute Agent

The Market’s Only Specialist in Consumer Engagement Releases New Version of Their Flagship Solution, Offering Improved Efficiency and Configurability

Astute announced the release of Astute Agent 10, the latest version of its industry-leading consumer engagement CRM. Formerly known as ePowerCenter, Astute Agent boasts new features for enhanced agent efficiency, better configurability, and easier compliance with consumer privacy regulations like GDPR and CCPA.

Announcing Astute Agent, updated #CRM software from the market’s only specialist in consumer engagement, @AstuteSolutions.

Astute Agent is designed to drive agent efficiency in each interaction, offering features like next best action, auto-populated case fields, an integrated agent knowledgebase, auto-generation of email responses, and more. Administrators have the control they need to configure the solution to their unique workflow without costly customizations. New consumer privacy compliance features allow companies to configure their processes according to their interpretation of the regulations, and ensure consumer PII can be redacted from the system without losing valuable case data that could skew reporting on complaints and other product feedback.

Read More: Frankly to Acquire Leading Video Asset Management Platform Vemba to Expand OTT Multiscreen Video Solutions

Other new features in Astute Agent 10 include enhanced workflows for serving customers via SMS/texting, browser independence, improved survey capabilities that leverage Astute’s award-winning chatbot solution, and highly flexible quality assurance tools that speed up case QA and improve data quality.

With Astute’s acquisition of Wilke Global in 2018, the only two consumer engagement specialists in the marketplace joined forces. Astute Agent is the result of decades of experience in consumer relations and customer care.

Read More: Hyland Named a Leader in ECM Content Platforms Evaluation

“Astute’s mission is to help our customers, including leading consumer companies across the world, bridge the gap between them and their consumers,” said Astute CTO Alex George. “Astute Agent is the hub for that engagement, offering the kind of out-of-the-box features you’d expect only from a company that truly specializes in consumer engagement.”

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SureDone Adds Shopify Integration to Its Multichannel E-Commerce Platform

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SureDone Adds Shopify Integration to Its Multichannel E-Commerce Platform

SureDone continues to add e-commerce leaders to its multichannel platform

SureDone, a leading multichannel e-commerce listing and order management platform that improves the efficiency and automates the online commerce of brands, enterprises and growing e-commerce sellers, has integrated Shopify and Shopify Plus into its multichannel platform. Shopify currently powers over 800,000 businesses on its e-commerce solution.SureDone

“As our customers build out their brands, they are turning to companies like Shopify to help them rapidly deploy consumer facing stores,” said Chris Labatt-Simon, Executive Vice President at SureDone. “The addition of Shopify and Shopify Plus to our growing list of native integrations gives our customers a great growth opportunity.”

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The SureDone Shopify interface is built on top of SureDone’s advanced architecture, allowing users to leverage their existing investment in data, product information management, inventory control, order consolidation and data automation. SureDone users can connect to Shopify and synchronize their existing products and inventory in a few easy steps. In addition, SureDone’s API has been extended to allow third party platforms, such as ERP or CRM systems, to fully integrate with the new Shopify connection.

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Shopify offers customers numerous advantages over similar solutions, including a drag and drop store builder and the ability to take payments without needing a third party account. Their offering is comprehensive with built in SEO features, automated marketing, analytics, and an app store with over 2,500 add-ons, in addition to enterprise grade features incorporated into Shopify Plus.

“Our users have asked for Shopify and we’ve delivered” said Jason Nadaf, Founder and CEO at SureDone. “We continue to evolve a market leading multichannel e-commerce platform that is both customer-driven and internally innovative, adding value to our customers by increasing access to more buyers while simultaneously decreasing their operational time investment.”

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AppsFlyer Launches Post-Attribution Protection to Address $2.3 Billion in Global App Install Fraud Exposed to Date in 2019

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AppsFlyer Launches Post-Attribution Protection to Address $2.3 Billion in Global App Install Fraud Exposed to Date in 2019

Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud

AppsFlyer, the global leader in mobile attribution and marketing analytics, released the 2019 edition of the State of Mobile Fraud, which finds $2.3 billion in ad spend was exposed to app install fraud in the first half of 2019. In conjunction with the release of the report, which finds that a significant portion of fraud is not blocked as it occurs, AppsFlyer announced the rollout of a new feature and protection layer – Post-Attribution. The technology is the first attribution solution to uncover fraud that wasn’t caught in real time, after app installs have been attributed — potentially saving brands millions of dollars per day.

According to the AppsFlyer 2019 State of Mobile Fraud Report, which analyzed 2.5 billion non-organic app installs across 9,500 apps between January and June 2019, the nature of fraudsters’ attacks is rapidly evolving – and becoming increasingly sophisticated.

“We often refer to fraud as a game of cat and mouse, and after massive bot attacks in the summer of 2018, protection solutions found ways to counter the attacks,” said Reshef Mann, Co-founder and CTO at AppsFlyer. “But in April 2019, the wave surged again as app install fraud evolved from device farms with physical devices to device emulators and other sophisticated bots and schemes capable of unlimited scale. The speed at which fraudsters adapt is also accelerating, from one to two months in 2018 to as little as two to three days today.”

Read More: Joveo Strengthens Leadership Team With the Appointment of Vice President of Engineering

AppsFlyer’s State of Mobile Fraud provides marketers with the most up to date ‘watch outs’ for mobile app install fraud in 2019. The report lays out several noteworthy trends:

  • 22.6% of non-organic app installs globally are currently identified as fraudulent.
  • 2.1% of in-app purchase “events” were fraudulent in Q2 2019, a 10x increase vs. Q1.
  • Across platforms, more than 1 in 4 apps have a serious fraud problem with a rate that exceeds 20%.
  • When comparing app install fraud by OS, Apple’s iOS is far less vulnerable. Not only is fraud on Android more than 6 times higher, but its upward trend is far more pronounced. On Android, 80% of fraudulent installs are the result of bots. On iOS, 85% of bad installs are due to click flooding, wherein networks send large numbers of fraudulent click reports in the hopes of delivering the last-click prior to installs.

Hardest hit sectors

Segmenting apps by sector, the report found that Finance is the most exposed to fraud due to the high pay-out it offers and its position as the third largest app category. While no market is immune to fraud, the report underscored that fraudsters tend to favor high-scale growth markets.  A staggering $750 million in finance apps’ ad spend is exposed to app install fraud, with Vietnam, Indonesia, and India ranking among the worst-hit countries. Western European countries, particularly Germany, the UK and Spain, were also heavily targeted.

Travel app campaigns bore the brunt of attacks in Indonesia, India, and South Korea, but also in Saudi Arabia and France.

Shopping apps were hit hard in Brazil, Germany, Spain, Italy, France, Southeast Asia and India.

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Rationalizing real-time defenses

Contrary to some widely-held beliefs, 16% of app install fraud is simply impossible to stop in real-time. AppsFlyer is the first attribution company to add this missing layer, introducing a Post-Attribution technology that establishes a comprehensive solution designed to block all install fraud that is missed in real time. Post-Attribution streamlines the reconciliation process, so that advertisers get a report that can be used for settling up with media partners based on fraudulent installs. AppsFlyer customers can now view post-attribution reports and create custom post-attribution reports, enabling advertisers to analyze all fraud flagged by the technology – making it easier for customers to detect fraudulent activity before they pay their vendors, publishers and sub-publishers.

“Effectively combating fraud in this high-stakes arms race demands constant attention, innovation and the ability to crunch massive data sets across machine learning algorithms,” continued Mann. With our unparalleled scale, these algorithms measure hundreds of signals simultaneously to continuously identify and block potential pockets of fraud. However, when fraud manages to get past this real-time defense, you need a solution for enabling reconciliation. This is an important step forward in combating app install fraud and we take our responsibility seriously so that bad actors continue to be thwarted when trying to evade defenses. We estimate our new Post-Attribution protection layer will potentially save advertisers additional millions per day in wasted ad spend.”

Read More: Salesforce Picks Alibaba to Deliver Enterprise CRM Across Mainland China

Adobe Launches ‘Adobe Sign’ to Digitally Transform Small Businesses

Sudipto Ghosh
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Adobe Launches ‘Adobe Sign’ to Digitally Transform Small Businesses
Adobe Sign for Small Business Debuts to Help Small Companies Digitize; Enterprise Capabilities Now Tailored to the Needs of Small Business User

Small businesses are a driving force in the UK economy. They account for 99.3% of all of the UK’s private sector. Today, there are 5.6 million small businesses in the UK and they employ close to 16 million people. In order to scale, these small businesses are looking to automate and digitize their operations, especially the outdated Document Management and Processing. According to research from Forrester, each document signed manually costs 1.3 hours. For businesses in the UK, making a simple switch to a digital document sign tool can have a big impact on productivity. Adobe is helping such businesses leap the next digital wave.

Today, Adobe has introduced Adobe Sign for small business. The aim is to deliver e-signature capabilities that are powerful enough for the enterprise but tailored to the needs of small business users.

At the time of this announcement, Ashley Still, Vice President and General Manager, Adobe Document Cloud, said,

“Millions of small businesses already rely on Adobe to simplify document work – converting paper to digital with Adobe Scan, creating, reviewing and editing PDFs with Adobe Acrobat and accessing the most powerful PDF services right from Microsoft Office 365.”

Ashley added, “Adobe Sign for small business now completes the toolbox for small companies to fully digitize their business.”

When combined with other market-leading document technologies, including Adobe Scan and Adobe Acrobat, Adobe Sign for small business helps companies digitize legacy work practices that rely on signatures, like customer onboarding, contracts and approvals, payments and invoices, and much more.

In addition, for individuals getting their side hustle off the ground, Adobe Sign is now integrated into the Acrobat Reader desktop app, enabling hundreds of millions of people who have Reader installed to send two documents for e-signature each month, free of charge.

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Start Gathering e-Signatures for Free with Acrobat Reader

Adobe is integrating the most trusted e-signature solution, Adobe Sign, into the Acrobat Reader desktop app. Individuals will soon be able to send up to two documents for e-signature each month, free of charge, for the times when they need someone else to sign a document. The functionality will soon be rolled out globally to the hundreds of millions of users who have upgraded to the latest version of Acrobat Reader.

Introducing Adobe Sign for Small Business

The majority of Fortune 100 companies rely on Adobe Sign for fast, secure e-signatures that increase business efficiency while ensuring the best employee and customer experiences. But why should the enterprise be the sole beneficiary of going digital? Now Adobe Sign for small business will help millions of smaller companies attract new customers, win their loyalty, and hire and onboard talent with ease, all at an affordable subscription price. With Sign for small business, you can:

  • Sign up customers directly from your site: PDF forms are used for everything from gathering your customer’s contact information to collecting their signature on a service agreement. But providing a PDF that your customer then needs to download, print, physically sign and email back is far from a good experience. Now with Adobe Sign you can take any existing PDF form and automatically convert it to an online web form, giving your customers a modern, completely digital interaction with your brand.
  • Let customers sign and pay for services in a single step: One sure way to lose new customers is to put them through too many steps to complete a purchase. When customers first sign a contract online, like when joining a sports club, redirecting them to yet another form for payment risks losing them. Thanks to Adobe Sign integration with Braintree, a PayPal service, it’s now easy for small businesses to collect payments from customers right as they fill out and sign a form.
  • Bulk send a single form to hundreds at once: Small companies often need to send a standard agreement to multiple recipients for signature, such as an outdoor adventure club that needs one hundred-plus people to sign a release of liability for a group hike. Sending the form to each recipient one-by-one wastes time and makes it difficult to track responses. Now small businesses can automate the process of collecting tens to hundreds of signatures at once with the click of a button, and easily track which signatures are outstanding.

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OpenX Accelerates International Growth with Expansion into Australia, Hires Bauer Media’s Mitchell Greenway to Lead ANZ

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OpenX Accelerates International Growth with Expansion into Australia, Hires Bauer Media’s Mitchell Greenway to Lead ANZ

Expansion provides opportunity to drive increased demand to top publishers in the region

OpenX, the world’s leading independent digital advertising exchange, announced at Advertising Week APAC the official launch of operations in Australia. The company also announced the hiring of advertising veteran Mitchell Greenway as director of partner services for Australia and New Zealand.

Mitchell Greenway
Mitchell Greenway

With the launch of operations in market, OpenX will bring greater access to demand for the quality inventory that exists in Australia, including deepening relationships with existing publisher partners in Australia, such as Microsoft and eBay, in addition to building new partnerships with other local publishers.

The announcement follows significant investment in APAC expansion efforts earlier this year, including the opening of the company’s regional headquarters in Singapore and the hiring of Andrew Tu, former executive of The Trade Desk, as managing director of APAC to guide overall growth efforts. In the first half of 2019, OpenX has experienced significant growth in publisher acquisition adding dozens of new partners and driving an overall increase in publisher growth in APAC of more than 40% year-over-year.

“Building our team with the right people has been a top priority as we expand to new regions across APAC. With Mitchell coming on board, along with our best-in-class tech infrastructure, we are now set up to deliver real value to publishers and advertisers in the region,” said Tu. “We will approach Australia with the same unrivaled commitment to quality and trusted partnership that has helped our international business flourish over the past decade and plan to rapidly grow both in-market, and throughout Southeast Asia more generally.”

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Based in Sydney, Mitchell will be responsible for growing the OpenX portfolio of publisher partners across the region. He was previously the digital sales and audience director at Bauer Media Australia where he looked after digital revenue across the Bauer Media Consumer portfolio, growing programmatic revenue 160% during his tenure at the company, and managed all national audience sales across the business.

While at Bauer, Mitchell was named to B&T’s ’30 Under 30′ awards recognizing the marketing and communications industry’s next generation of top talent. Previously, Mitchell spent several years in various advertising and sales in roles at Yahoo, Val Morgan and Cirrus Media Australia.

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“OpenX is known as a global leader in programmatic advertising with a reputation for delivering high quality, innovative, and efficient solutions to publishers and advertisers in a rapidly changing industry. I’m excited to be joining the team as the company officially opens its doors in Australia, and look forward to leveraging the valuable experience I’ve gained in the industry to cultivate partnerships with publishers across the region and help them grow their programmatic revenue,” said Greenway.

Last month the company also achieved a major technical milestone in market by becoming the first advertising exchange to be fully live in the cloud in APAC following the completion of the company’s integration with Google Cloud Platform (GCP). The collaboration with Google provides OpenX with a substantial technical advantage that will unlock significant advantages in speed and scalability, delivering greater efficiency and ROI for both buyers and sellers who leverage the platform.

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Kaon Interactive Announces Non-Immersive VR, First Enterprise Marketing Platform to Bring Virtual Reality Experiences to Every Device

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Kaon Interactive Announces Non-Immersive VR, First Enterprise Marketing Platform to Bring Virtual Reality Experiences to Every Device

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced two key milestones: the launch of an industry innovation, “non-immersive” VR (virtual reality), and the receipt of a coveted industry award. A new technology evolution to Kaon’s High Velocity Marketing Platform, non-immersive VR extends the value of the company’s existing virtual reality-based B2B marketing solution by delivering these experiences not just on VR headsets, but now on smartphones, tablets, desktop PCs, touch screens and the web.  This significant enterprise VR advancement has led to the recognition of a distinguished Communicator Award for Kaon’s deployment of a virtual reality application which contains non-immersive VR functionality for CenturyLink.

3D Immersive Experiences, Beyond VR Headsets

B2B marketers are looking to extend the immersive qualities and emotional impact of virtual reality storytelling by having participants experience that same sense of immersion on their phones, tablets, desktop, touch screens and the web. Previously, virtual reality was only available via headsets. With Kaon’s most recent platform update, newly developed Kaon VR applications can now be experienced not only on ubiquitous VR headsets, but extended to any device. Users can navigate the immersive application with their mouse, finger or controller by selecting the immersive environments and message touchpoints along the way.

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To elevate customer engagement within VR, Kaon has implemented a tracking technology that is typically used for augmented reality (AR).  This now allows users to navigate a 3D VR environment or scene by moving a phone or tablet around like a window into a virtual world. “This takes cross-platform experiences to a whole new level,” said Kaon CTO and founder Joshua Smith. “This is the first technology platform that allows the same immersive application to run on the whole gamut of enterprise hardware: AR, VR, mobile, desktop, touch screens, and web browsers.”

In a recent case study, Becky Kelly, director of solutions marketing strategy at CenturyLink, stated, “There is a huge cost and time efficiency in not having to recreate this interactive content from scratch for future sales and marketing programs and devices. We want to tell our story everywhere our buyers are, and Kaon’s platform affords us the ability to do that. Not only did Kaon help us push the envelope, they gave us an innovative technology platform that allows us to break new ground and raise the bar.”

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CenturyLink: Communicator Award of Distinction, Business Campaign

CenturyLink was selected from over 6,000 entries for the Communicator Awards, competing against submissions from companies and agencies of all sizes. The awards program is one of the largest international awards for big ideas in marketing and communications. Kaon earned a Distinction Award for its VR experience application, “Why Milliseconds Matter,” for global technology giant CenturyLink in the Business Campaign category. Developed by Kaon Interactive, the “Why Milliseconds Matter” VR experience was originally created for CenturyLink’s exhibit hall presence at AWS re:Invent in order to meet two goals. First, in lieu of approaching tradeshow attendees cold, CenturyLink wanted to ease the barriers for its booth staff to engage prospects. Second, the company wanted to have a better interaction with customers, once engaged, to help them understand why CenturyLink isn’t just another network service provider. Through a digitally simulated “connected city” with immersive animations and videos, customers were able to select interactive elements that communicated the value of CenturyLink’s robust global fiber network, allowing them to explore the world of autonomous vehicles, interactive signage, mobile communications, and cloud services. As a result of this innovation, the immersive VR experience drove four-and-a-half times the number of leads as the previous year’s AWS re:Invent.

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Sisense Recognized as a Leader Among Enterprise BI Platforms

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Sisense Recognized as a Leader Among Enterprise BI Platforms

Independent Reports Recognize Sisense for Vendor-Managed and Client-Managed BI

Sisense, the world’s leading modern platform for analytics builders, was named as a “Leader” in two Forrester Wave reports on vendor-managed and client-managed enterprise BI platforms. Sisense was one of only three vendors to appear as a “Leader” in both reports.

“With these reports, we believe Forrester is recognizing what a vast majority of the Fortune 500 companies already know – that Sisense is a powerful platform for the enterprise, built to empower analytics builders and distribute insights to everyone across even the largest of companies,” said Harry Glaser, Chief Marketing Officer of Sisense. “We’re proud to be recognized and placed among the BI leaders for both our cloud and on-premise solutions.”

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The reports noted, “Many enterprises lack the time or resources to migrate to a big data DBMS, and that’s where Sisense comes in.” The reports also cited Sisense’s conversational UI as “top-notch” including support for NLQ, NLG, and chatbots. Finally, the report also highlighted that Sisense “recently acquired Periscope Data to address more use cases and user roles, including data engineers and data scientists.”

“Sisense is proving to be one of the best platforms in the market to help us scale our business with data-driven insights across our global teams,” said Shaul Shalev, Manager of Safety Analytics and Innovation at Air Canada. “Employees at every level at Air Canada, from our technical data team to our executive leaders, are hungry for data, and we are now employing the Sisense platform to focus on their specific needs, deliver critical and heretofore unknown insights and to fuel the success of our business.”

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Over the past year, Sisense has delivered on a series of enterprise-grade innovations that help businesses of all sizes manage data effectively and securely — whether from a cloud-managed data hub or as a centralized on-premise solution. The recent launch of Cloud-Native Sisense allows for agnostic deployment on any cloud or on-premise option and makes it easy to integrate with your choice of cloud services including AWS, Microsoft Azure or Google Cloud. Sisense also continued its investment in AI by introducing AI Exploration Paths, an augmented analytics capability that automatically generates visualizations and deeper insights from known KPIs by leveraging machine learning to explore underlying data and behavior of all users.

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Selling Simplified Group, Inc. Brings on IDG Veteran as Managing Director to Open New Korea Location

STS News Desk
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Selling Simplified Group, Inc. Brings on IDG Veteran as Managing Director to Open New Korea Location

Former IDG Korea Sales Director, Sung-il Kim, brings 20 years of lead gen experience to company as they embark on their second APAC expansion this month

Selling Simplified Group, Inc. (SSG) announced the opening of their new Korea location, along with the appointment of Sung-il Kim as Managing Director for the region. Following the opening of their Hong Kong office earlier in July, the opening of the Korea location marks the company’s second APAC expansion this month and will be their sixth APAC location in total.

SSG, a privately-held provider of proprietary B2B data and marketing solutions, specializes in demand generation and data enrichment services. Their extension into Korea takes place at a time of unprecedented growth for the company, particularly in APAC and North America, following multiple new software product releases and a transition to a subscription-based, SaaS company model.

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Aimed at assisting marketers and sales teams in the digital age, SSG takes their role as a global player seriously—starting with their data. With APAC records accounting for over 25M of their 100M+ global B2B database, SSG has emerged as a leader in B2B marketing and data for the region. Paired with local support teams in Australia, Singapore, India, and Hong Kong, and support for local languages in both content and software interfaces, the company has developed a presence in the region which Kim deems “truly excellent.”

Elaborating on his new role at the company, Kim said: “Being a part of SSG finally gives me the opportunity to share real innovation in lead generation whilst meeting my clients’ demands in ways that have not been possible for me in the past. SSG has been running campaigns successfully in the Korean market for a year now, and has received overwhelmingly positive feedback from customers. It is my intention to build on that success by creating a truly localized operation dedicated to serving the needs of Korean marketers.”

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SSG’s CEO and founder, Michael Whife, also remarked on Kim’s appointment: “We are very excited to get Sung-il on board, as he is without a doubt the leading authority on lead generation in Korea. Having spent 13 years at IDG Korea building a local client base, he comes to SSG fully equipped to start introducing our advanced solutions and technology to a local market from day one. I expect his contributions to the company will greatly help to propel SSG as the number-one lead generation company in APAC.”

Kim has already begun the process of signing on new business in the region, and is in the final stages of bringing on a Customer Success Manager dedicated to providing a highly-personalized experience for local customers. Whife expects the Korea location to be fully operational by the end of August.

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