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Informatica Launches Data Innovators Virtual Summit Series

Pipeline & Analytics

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August 5, 2019

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Informatica Launches Data Innovators Virtual Summit Series

Series to Focus on Cloud Modernization, Next-generation Analytics, and AI-powered Data Cataloging

Who: Informatica

What: Informatica, the leader in enterprise cloud data management, is launching its Data Innovators Virtual Summit Series, a four week webinar program focused on the benefits of cloud modernization and iPaaS (integrated platform as a service), analytics, and data cataloging to power data-driven digital transformation. The series consists of three virtual events that will take place across three global regions over the course of four weeks and includes commentary from industry analysts and experts, Informatica customers and key ecosystem partners.

When: The three virtual summits will take place as listed below:

i. Data Innovators Virtual Summit: Next-Gen iPaaS

Enterprises looking to drive innovation, increase agility, and scale their business, require cloud integration and cloud data management that support any pattern, any user, and any data. This virtual summit discusses how to address the growing complexity of a hybrid and multi-cloud world leveraging a next-generation iPaaS to deliver AI-driven cloud application integration, cloud data integration, and cloud data management.

ii. Data Innovators Virtual Summit: Next-Gen Analytics

Analytics and AI projects require an end-to-end approach that addresses the rapid growth in data and users while taking advantage of the benefits of cloud. This virtual summit address advanced analytics and AI projects as enterprises move big data workloads into the cloud and experts will discuss how to deliver next-gen analytics with cloud data lake management, self-service data preparation and data engineering, streaming data management, and data warehouse modernization.

iii. Data Innovators Virtual Summit: AI-Powered Data Cataloging

As data grows increasingly distributed and complex, an AI and machine learning-powered solution is necessary to identify, discover, organize and leverage data for enterprise initiatives. This virtual summit discusses AI-powered data cataloging and how businesses can easily discover, curate, and democratize trusted data at scale with the right strategy and solutions.

Genesys Awarded GSA’s New Contact Center SIN for Automation

Sales & Marketing

STS News Desk

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August 5, 2019

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Genesys Awarded GSA’s New Contact Center SIN for Automation

Government Agencies Can Now Procure Industry-Leading Customer Experience Solutions for Artificial Intelligence, Chat and Voice Bots, Speech Recognition and More

The United States federal government, as well as qualifying state, local and tribal agencies, can now leverage industry-leading solutions from Genesys with ease to deliver better, faster service to constituents across multiple communication channels, including phone, text, webchat and social. This is the result of the global leader in omnichannel customer experience and contact center solutions being named an awardee of the General Services Administration (GSA) IT 70 Automated Contact Center Solutions (ACCS) IM 132-20 contract vehicle.

The new special item number (SIN) 132-20 contract, referred to as the “Contact Center SIN,” gives public sector entities a list of pre-vetted, experienced vendors from which to choose. As federal, state and local agencies work to modernize their customer experience strategy to keep up with today’s standards, they now have a more efficient procurement process for artificial intelligence (AI), chat and voice bot and speech recognition solutions including those from Genesys. This is increasingly important following a mandate in the President’s Management Agenda to improve citizen interactions with government services like Federal Student Aid, Emergency and Disaster Relief, Airport Security Screening, Veterans Health Care, and more.

“Today, more than 65% of U.S. government agency employees cite customer experience as a priority,” said David York, senior vice president of the U.S. Public Sector, Genesys. “An important part of the equation is a robust omnichannel customer experience platform that easily enables agencies to connect with constituents anytime, anywhere by leveraging the cloud, artificial intelligence (AI), automation, and more. We already help hundreds of public sector organizations around the world to make customer interactions as smooth and efficient as possible. Our latest SIN award will enable us to help even more U.S. government agencies enhance the services they deliver in a cost-effective manner.”

The Genesys GSA IT Schedule 70 contract is held by long-time partner Carahsoft Technology Corp., the Trusted Government IT Solutions Provider.

“We are proud to partner with a solutions provider that is committed to delivering innovative solutions that help organizations seamlessly connect with consumers,” said Patrick Gallagher, senior vice president of sales at Carahsoft. “The addition of Genesys to the Contact Center SIN is an important step in making the company’s solutions and expertise more accessible to agencies pursuing IT transformation goals. We look forward to collaborating with the Genesys team and our reseller partners to empower the federal government’s IT modernization initiatives.”

Automation Anywhere Acquires Klevops to Maximize Collaboration Between Humans and Bots

Intelligent Assistants

STS News Desk

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August 5, 2019

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Automation Anywhere Acquires Klevops to Maximize Collaboration Between Humans and Bots

Company introduces new Attended Automation 2.0

Automation Anywhere, a global leader in robotic process automation (RPA), announced that it has acquired Klevops, a privately-held company based in Paris.

With the acquisition, Automation Anywhere fast forwards the RPA category to Attended Automation 2.0, where managers can easily orchestrate workstreams across a team of employees and bots, driving a higher level of employee productivity and improved customer experience. This enables customers to automate more processes than ever before, with the same level of central governance, security and analytic capability for which Automation Anywhere has always been known.

“We are taking a bold step forward in delivering Attended Automation 2.0, a next-generation RPA solution that changes the way people work,” said Prince Kohli, Chief Technology Officer, Automation Anywhere. “The acquired technology from Klevops will alter the dynamics between attended and unattended automation making it a foundational solution for companies scaling their automation initiatives across all industries. This is especially relevant to contact center-intensive industries like banking, financial services and telecommunications.”

Today, most enterprises use “unattended” bots to execute rules-based processes completing tasks with no human intervention. As RPA becomes more ubiquitous, organizations are increasingly deploying “attended” automation that operates similar to a virtual assistant providing return on investment for customers, but is restricted to one employee sending and receiving information to and from a bot. Through the Klevops’ acquisition, Attended Automation 2.0 enables several employees to orchestrate attended automation tasks across multiple groups of employees and multiple bots.

“Klevops shares a similar mission to create business value through human-to-bot collaboration improving how we solve customer service challenges,” said Nicolas Piau, Chief Technology Officer and Co-founder, Klevops. “We are delighted to join Automation Anywhere and believe this acquisition will allow us to address the inevitable demand for attended automation and the ability to automate a broader range of tasks.”

“As the demand for RPA continues to increase across multiple industries, acquisitions like this one will be part of Automation Anywhere’s growth strategy as we continue to help solve customer pain points and automate a greater number of business processes,” said Peter Meechan, Chief Corporate Development Officer, Automation Anywhere. “Attended automation is typically triggered by a single person. The combined solution of Klevops and Automation Anywhere’s attended automation creates the industry’s first capability to enable bots driving actions with multiple human teams to coordinate their activities.”

New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions

Sales Engagement

STS News Desk

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August 4, 2019

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New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions

Wishlists & Favorites’ Launch Extremely Timely for Retail and Travel & Hospitality Marketers as They Prepare for Holiday Shopping and Travel Season

SmarterHQ, a leading personalization platform, announced the launch of Wishlists & Favorites, allowing marketers to easily expand highly targeted personalization to include wishlisted and favorited product interactions. These “list” interactions are collected by SmarterHQ—alongside other interactions like product and cart views—and are used by brands for deeper segmentation and retargeting. Today’s announcement is especially timely for B2C marketers in the midst of planning for holiday shopping and travel season, as Wishlists & Favorites enables them to re-engage customers who are farther down the funnel and displaying intent to purchase specific items.

“DSW continues to look for ways to deliver hyper-personalized messages that our customers are expecting. SmarterHQ’s new launch of Wishlists & Favorites fills an existing gap delivering relevant messages within our customer journey,” said Melissa Durham, Director, CRM & Loyalty at DSW.

“Ninety-five percent of consumers admit they do other things while shopping, so it makes sense why wishlisting is on the rise—list interactions enable multitasking customers to go back and view products when convenient for them,” said Michael Osborne, President & CEO of SmarterHQ. “Our launch of Wishlists & Favorites simplifies a brand’s ability to identify and connect with those who are actively engaging and showing interest in things they are more likely to buy—allowing marketers to send extremely relevant messages such as product alerts or holiday gift guides based on items they’ve wishlisted throughout the year.”

SmarterHQ’s Wishlists & Favorites make it possible for marketers to:

Collect customer wishlist and favorite interactions alongside products viewed, carted and purchased.
Identify audiences who have wishlisted and favorited products in specific categories or brands.
Target those who have favorited products in alert categories like price drop and low inventory.
Flexibly retarget the products each customer has wishlisted in triggers and promotional sends.
Automate highly personalized messaging across email, web, ads and mobile push.

This new offering from SmarterHQ is the latest in a series of new capabilities from the company this year helping brands to enhance their cross-channel personalization efforts. The company recently announced Ad Personalization, which enables marketers to easily connect the highly targeted and modeled audiences created in their platform with Facebook and Google. Prior to that, SmarterHQ launched App Data Collect and Mobile Push Messaging to help brands easily and flexibly incorporate mobile into their cross-channel marketing strategy. Earlier this year, the company announced Profile Data Collect, which allows customers to combine CRM, persona and loyalty data with behavioral data.

Salesforce Completes Acquisition of Tableau

Pipeline & Analytics

STS News Desk

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August 3, 2019

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Salesforce Completes Acquisition of Tableau

World’s #1 CRM and #1 analytics platform come together to supercharge customers’ digital transformations

Salesforce, the global leader in CRM, announced it has completed its acquisition of Tableau Software, bringing together the world’s #1 CRM with the world’s #1 analytics platform.

Comments on the News:

“Tableau is an extraordinary company, with an amazing product and team and an incredibly passionate community,” said Marc Benioff, Chairman and co-CEO, Salesforce. “Together we can transform the way people understand not only their customers, but their whole world—delivering powerful AI-driven insights across all types of data and use cases for people of every skill level.”
“Data is the foundation of every digital transformation, and that’s why we’ve never been more committed to delivering powerful analytics to every user,” said Keith Block, co-CEO, Salesforce. “Tableau will make Salesforce Customer 360, including Salesforce’s analytics capabilities, stronger than ever, enabling our customers to accelerate innovation and make smarter decisions across every part of their business.”
“Today marks the beginning of an exciting new chapter for Tableau, one where we will be able to accelerate our mission and help more people than ever see and understand data,” said Adam Selipsky, President and CEO of Tableau. “As part of Salesforce we will deliver more value to customers faster with a broader and deeper analytics platform, fueled by Salesforce’s customer intelligence platform. We are thrilled to embark on a journey with Salesforce that will, undoubtedly, transform organizations around the world by putting data at the center of the digital revolution.”
“The ability to rapidly turn all distributed data into insight using diverse visualization, analytics and AI methods will define tomorrow’s leaders,” said Dan Vesset, Group VP of Analytics and Information Management Research at IDC. “Salesforce’s acquisition of Tableau gives customers the ability to ensure that self-service and embedded decision support and augmentation is available to all executives, managers and front line employees.”

Combination to Supercharge Customers’ Digital Transformations

With Tableau, Salesforce will be positioned to play a greater role in driving digital transformation, enabling companies around the world to tap into data across their entire business and surface deeper insights to make smarter decisions, drive intelligent, connected customer experiences and accelerate innovation.

Companies of every size and industry are transforming how they do business in the digital age—customers and data are at the heart of those transformations. This creates an incredible opportunity for Salesforce and Tableau, as IDC projects worldwide spending on technologies and services that will enable digital transformation to reach $1.8 trillion in 2022.

Tableau Brings Self-Service Analytics for Everyone to Salesforce Customer 360

With Customer 360, Salesforce already provides organizations with a complete, intelligent view of their customers across every touchpoint. Salesforce pioneered AI for CRM with Salesforce Einstein, and today delivers AI-powered analytics for sales, service, marketing, commerce and more. Tableau pioneered self-service analytics with an intuitive analytics platform that empowers people of any skill level to work with data for any use case.

Tableau will make Salesforce Customer 360 stronger than ever, and together with Einstein, will enable Salesforce to offer a complete AI-powered analytics platform for everyone.

Tableau to Scale and Further Its Mission as Part of Salesforce

As part of Salesforce, Tableau will be positioned to accelerate and extend its mission to help people see and understand data. Tableau will operate independently under the Tableau brand, driving forward a continued focus on its mission, customers and community. Tableau will continue to be led by CEO Adam Selipsky and the current leadership team.

Cendyn Announces Acquisition of the Rainmaker Group

Sales & Marketing

STS News Desk

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August 3, 2019

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Cendyn Announces Acquisition of the Rainmaker Group

Cendyn, the leading innovator in hotel CRM and hotel sales platforms for the hospitality industry, announces the acquisition of The Rainmaker Group, a leading revenue and profit optimization platform for hotels, resorts and casinos.

The Acquisition of the Rainmaker Group’s Integrated Solutions Will Enable Cendyn

The acquisition of The Rainmaker Group’s integrated solutions will enable Cendyn to drive performance across all aspects of the hotel business. Aligning operations, marketing, sales, and now, revenue will provide hoteliers with the means to optimize their strategies and drive performance and loyalty across their businesses. As part of the acquisition, Tammy Farley, Co-Founder of Rainmaker, will move to the role of board member.

“We are thrilled to welcome The Rainmaker Group to the Cendyn family. With deep experience in hospitality and a long track record of driving performance for their customers, we see a great alignment of our two companies and opportunity for continued innovation in the space,” said Tim Sullivan, President of Cendyn. “This acquisition will ultimately enable teams to work more closely together, providing alignment across sales, marketing, and revenue management. With our combined data-driven approach to pricing and marketing automation, we will drive higher returns for our customers.”

“Like Rainmaker, Cendyn has a been a global leader in the hospitality industry for many years,” said Tammy Farley, Co-Founder of The Rainmaker Group. “Our vision to deliver superior and demonstrable value to our customers is reflected in this exciting acquisition as we can now take our innovative revenue platforms to the next level with Cendyn.”

Rainmaker has provided intelligent profit platforms to hotels across the globe for over 20 years. This heritage and insight into the industry have enabled the team to deliver expertise, exceptional service and results to its clients in the hospitality and gaming industries.

Both organizations share similar core values of putting the customer first and focusing on delivering excellent service and results. This combination will enable thousands of hotels, resorts and casinos around the globe to work with one partner to power their marketing, sales and revenue performance in an integrated fashion.

Houlihan Lokey served as the exclusive financial advisor to Rainmaker Group on the sale of its Hospitality Business. Goodwin Procter LLP served as legal advisors to Rainmaker Group and Norwest Ventures. Goodwin Procter LLP served as legal advisor to Cendyn Corporation and Accel-KKR.

Narrative Adds Smart TV Data Through Partnership with Inscape

Native & Programmatic Advertising

STS News Desk

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August 3, 2019

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Narrative Adds Smart TV Data Through Partnership with Inscape

Simplifying How Data Is Bought and Distributed for Marketers and Data Scientists

Narrative, a data commercialization platform and marketplace making the data economy more transparent and efficient, announced a strategic relationship with Inscape, the leading provider of smart TV viewing data. By integrating Inscape’s ACR-generated, glass level insights from more than 11 million smart TVs into Narrative’s raw data marketplace, companies gain access to a suite of tools that make it easy to standardize, price, manage and distribute data and the ability to integrate data into all platforms and applications.

In 2018 the global revenue for data sales was $19.2 billion and 80 percent of data buyers expect to spend more in 2019. The race is on for both buyers and sellers to capitalize on the promise of big data. Narrative’s platform centralizes and simplifies the data transaction ecosystem and automates data acquisition and distribution efforts.

“For the data economy to have less friction, marketers and publishers need to operationalize their data strategies as efficiently as possible, without giving up strategic control,” said Founder and CEO of Narrative Nick Jordan. “By integrating Inscape’s Smart TV data, we are rounding out our full spectrum data marketplace and giving marketers access to more precise data sets.”

Narrative’s platform consists of two software products, Acquire and Distribute, as well as a transparent, raw data marketplace creating the industry’s first end-to-end data acquisition and distribution platform. By integrating the largest single source of opt-in smart TV viewing data from Inscape, Narrative makes it easy for growth marketers and data scientists to discover, license raw data, create custom data strategies, access analytics, and integrate data into all platforms and applications.

“Plain and simple, Narrative makes data monetization and acquisition more efficient by bridging the gap between first and third party data without compromising consumer privacy,” said Greg Hampton, Vice President of Business Development at Inscape.

vablet Adds Social Media File Sharing Capabilities

Sales Engagement

STS News Desk

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August 3, 2019

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vablet Adds Social Media File Sharing Capabilities

Meiotic, Inc., the developers of vablet, a sales engagement solution used by enterprises in almost 60 countries to deliver and control the correct marketing and sales content to their salespeople, announces the latest capability to securely share and control content via social media avenues.

Social Media File Sharing allows users to quickly and easily share files through platforms such as LinkedIn, Twitter, Slack, WeChat, WhatsApp, Microsoft Teams, SnapChat, Instagram, Instant Messenger, etc., or to anyone nearby via a QR code. Files are still under the control of the enterprise and file usage details are captured for analytics. The details can be seamlessly integrated into Salesforce.

“Award winning vablet is the first-to-market with the ability to share files, especially videos, HTML or other rich media files, from a secure app through social media outlets. Sales engagement solutions need to support the many ways users interact with files. This feature just adds to that list.” states Meiotic’s CEO, Paul Pacun. “Now, sales reps can use the social media tools they like while keeping their company’s content under control.”

About Meiotic:

Based in Irvine, California, Meiotic Inc. is a leading mobile technology innovator. Their flagship sales engagement platform, vablet, helps enterprises align sales and marketing through centralized file management, offline file access, customizable sales presentations, APIs, and analytical reporting for mobile-first organizations. First released in the Apple App Store in 2010, the vablet app has been deployed globally by leading Fortune 100 pharmaceutical and medical device companies, financial institutions, distribution and manufacturing organizations.

Bluescape Announces New Mobile Application to Work and Meet on the Go from Anywhere

Content & Collaboration

STS News Desk

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August 3, 2019

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Bluescape Announces New Mobile Application to Work and Meet on the Go from Anywhere

People can access Bluescape workspaces with greater ease and speed to view, share and approve content from their devices

Bluescape, a leading visual collaboration platform, announced the availability of its latest mobile application that gives users immediate access to their content for faster sharing and reviewing. The mobile app connects to Bluescape workspaces easily from any mobile phone or tablet. With a few taps, users can immediately connect with their colleagues, view and share content, and work together more effectively.

Read More: Vimeo Launches Vimeo Enterprise

Planned or impromptu meetings start quickly as users can easily launch a Bluescape session from the mobile app to a large format touch screen where collaborative work begins. Key stakeholders never miss viewing content or tracking a major decision, no matter where they are.

“While Bluescape provides nearly unlimited visual space for content collaboration, the small factor of mobile is an essential device as people need the flexibility and accessibility of working on-the-go,” said Demian Entrekin, CTO at Bluescape.

“I am so excited about the Bluescape mobile app,” said Sylvia Munoz, senior product and sales trainer at Haworth. “I tried it and was thrilled that I figured it out on my own. I love that I don’t have to have my laptop to present.”

Bluescape’s mobile app allows users to:

Access content and workspaces, anytime and anywhere
Search, view and share content faster
Send Bluescape sessions quickly from the mobile app to large format touch screens

With this new mobile app update, Bluescape continues to extend the power and availability of its solution across connected devices, laptops and interactive touch screens. Its visual collaboration workspace, a digital visual container (DVC), integrates everyday applications, content and tools that people use. Their open platform allows people to work more seamlessly and effectively.

Mobiquity Technologies Partners with PeerLogix to Expand Capabilities in OTT, Streaming Video and Connected TV

Native & Programmatic Advertising

STS News Desk

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August 3, 2019

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Mobiquity Technologies Partners with PeerLogix to Expand Capabilities in OTT, Streaming Video and Connected TV

Mobiquity Technologies, Inc., a leading technology provider in next-generation programmatic advertising announced they have partnered with PeerLogix, Inc., the established standard for tracking non-subscription based Over-the-Top engagement data. The partnership will provide Mobiquity’s Advangelists platform with OTT viewership data expanding Mobiquity’s competitiveness in OTT advertising, including connected-TV. As PeerLogix is the leader in historical viewership data – with a footprint of over 50,000 premium television shows and movies from approximately 180 million households – Mobiquity’s platform is now supported by the most robust source of OTT viewership data available in the digital advertising industry.

Mobiquity’s Advangelists media buying platform is built for efficiency, providing advertisers with everything needed for a fully integrated digital advertising platform where intermediaries and other common sources of wasted spend are eliminated. Included are a DSP, SSP, supply sources, audience data, artificial intelligence, granular location data and ad fraud detection along with many other valuable features. To that end, the inclusion of PeerLogix’s capabilities furthers this with streaming television and movie audiences that will provide clients of Mobiquity with advanced OTT targeting and measurement capabilities, creating an end-to-end solution for reaching and measuring streaming audiences on all devices.

“We have been winning new business with our strategy of offering a fully integrated solution to digital advertising – with that in mind, we are very excited to include advanced OTT and television advertising and reporting capabilities to the platform as OTT and video are some of the most highly requested features we hear about from our clients,” said Dean Julia, CEO of Mobiquity Technologies. “As we continue to grow our client roster, having solutions around OTT will help us further increase revenues and increase the percentage of total advertising budgets that our clients spend through the Mobiquity platform. Television audiences are increasingly shifting to digital platforms, and the new capabilities afforded to us from this partnership with PeerLogix provide us a competitive advantage in the OTT and connected-TV space.”

“We have seen large increases in demand for OTT viewership data and video supply during the last calendar year. This is a direct result of conventional television’s accelerating loss of cable subscribers from cord-cutting. By leveraging our OTT viewership data, our partners are reassembling these fragmenting TV audiences by offering a unified advertising solution for all viewership across web, mobile, and video platforms.” said Ray Colwell, CEO of PeerLogix. “We are thrilled to partner with a forward-thinking company like Mobiquity, whose long-term strategy to television advertising focuses on programmatic and digital audiences.”

Informatica Launches Data Innovators Virtual Summit Series

i. Data Innovators Virtual Summit: Next-Gen iPaaS

ii. Data Innovators Virtual Summit: Next-Gen Analytics

iii. Data Innovators Virtual Summit: AI-Powered Data Cataloging

Genesys Awarded GSA’s New Contact Center SIN for Automation

Automation Anywhere Acquires Klevops to Maximize Collaboration Between Humans and Bots

New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions

Salesforce Completes Acquisition of Tableau

World’s #1 CRM and #1 analytics platform come together to supercharge customers’ digital transformations

Combination to Supercharge Customers’ Digital Transformations

Tableau Brings Self-Service Analytics for Everyone to Salesforce Customer 360

Tableau to Scale and Further Its Mission as Part of Salesforce

Cendyn Announces Acquisition of the Rainmaker Group

Narrative Adds Smart TV Data Through Partnership with Inscape

Bluescape Announces New Mobile Application to Work and Meet on the Go from Anywhere

Mobiquity Technologies Partners with PeerLogix to Expand Capabilities in OTT, Streaming Video and Connected TV

Popular Posts

Informatica Launches Data Innovators Virtual Summit Series

Genesys Awarded GSA’s New Contact Center SIN for Automation

Automation Anywhere Acquires Klevops to Maximize Collaboration Between Humans and Bots

New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions

Salesforce Completes Acquisition of Tableau

Cendyn Announces Acquisition of the Rainmaker Group

Narrative Adds Smart TV Data Through Partnership with Inscape

Bluescape Announces New Mobile Application to Work and Meet on the Go from Anywhere

Mobiquity Technologies Partners with PeerLogix to Expand Capabilities in OTT, Streaming Video and Connected TV

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