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PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

Data Visualization

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August 13, 2019

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

PathFactory announces enhanced reporting capabilities powered by Looker that will uncover unparalleled insight into marketing effectiveness and equip marketers with actionable data points

PathFactory, the award-winning Content Insight & Activation platform, today announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory’s stronghold as leaders in the content engagement space. The integration of Looker within Path Analytics, PathFactory’s best-in-class analytics suite, will equip marketers with even more powerful and actionable insights than ever about their marketing effectiveness.

PathFactory’s best-in-class dataset solves a critical blindspot for B2B marketers—it tells marketers whether or not prospects have consumed their content. Without PathFactory, marketers rely on inaccurate proxies for engagement like clicks or form fills, but are not able to gauge true content consumption and its impact on the buyer’s journey. Marketers need this data to generate demand that is truly qualified and to determine which leads are sales-ready.

“PathFactory’s customers frequently say that our unique dataset is one of the primary reasons they choose us over other solutions on the market,” said Dev Ganesan, CEO of PathFactory. “We are thrilled to double down on these capabilities, delivering deeper and more actionable insights than ever before through Path Analytics, thanks to Looker’s robust reporting capabilities.”

Looker will be integrated within Path Analytics—PathFactory’s reporting suite—taking the power of PathFactory’s industry-leading dataset to a new level. Marketers will now be able to access actionable insights that tell them where to allocate marketing spend and focus sales effort to maximize pipeline and revenue.

“Data has the ability to empower employees in virtually any business and function,” said Lambert Billet, Chief Revenue Officer at Looker. “As a platform, our mission is to make data both accessible and actionable in a format that people are already familiar with, and collaborating with companies such as PathFactory helps us to make that possible.”

New insights available in the PathFactory platform will include:

Channel performance, based on the real content consumption data of the audience each channel delivers
Top conversion-driving content assets, across all campaigns
Content consumption time, grouped by company and accounts

PathFactory developed this new offering with customer feedback in mind to meet marketers’ increasingly sophisticated reporting needs and empower them with data to answer strategic business questions. Cisco, a PathFactory customer since 2016, has already seen massive benefits from unlocking this new dataset.

“PathFactory’s new reporting capabilities are a game-changer for our team. We can now get a clear picture of which channels, content types, and topics are moving our customers through their lifecycle stages, based on their real content consumption data. These insights help us invest our marketing dollars where they’re most likely to generate more revenue,” said Jessica Pope, Digital Channels Manager at Cisco.

New Certain Conferences Suite Enables Greater Business Results from Enterprise Events

Sales & Marketing

STS News Desk

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August 13, 2019

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New Certain Conferences Suite Enables Greater Business Results from Enterprise Events

Certain, the industry leader in enterprise event automation, announced its newly redesigned Certain Conferences solution. With this new platform, marketers and event planners can manage large-scale events and conferences with ease, ensuring their speakers and attendees have a seamless experience while automating workflow and capturing valuable data to improve event outcomes.

Today’s largest conferences are naturally complex, expensive and highly visible. Marketers need to make a lasting impression on their conference attendees to extend their brand, increase engagement and drive key business results such as pipeline influence. With Certain’s newly improved and more flexible session catalog, reviewer portal, and call for papers features, marketers and event planners can be sure they are creating the best experience for their speakers while efficiently managing the content workflow from hundreds and thousands of sessions.

“Today’s conferences are not only getting bigger, but they are driving more impact for companies—from customer engagement to creating new business opportunities. To maximize event engagement, companies need a smart and intuitive solution that helps them connect all of the logistical dots that go into the successful planning and execution of an event with business outcomes,” said Peter Micciche, CEO of Certain. “Certain Conferences is the marketing and event planning one-stop shop to not only manage conference logistics, but also scale their events to create a strong, personalized attendee experience.”

Certain Conferences empowers enterprises to provide a state-of-the-art, tailored experience for their larger conference attendees, speakers and sponsors. With its latest upgrades, Certain Conferences does more to help enterprises execute events flawlessly and tackle the logistical hardships involved in these massive undertakings. With this, marketers can focus on providing the best possible experience for their events, which is proving to be a major contributor when it comes to delivering overall business goals.

“Using Certain for our large international event, NIDays, enabled us to more effectively manage event logistics, and ultimately provide a unique and personalized experience to both our attendees and our speakers,” said Helena Lewis, Marketing Operations and Technology Chief at National Instruments. “We’re now excited to implement these new enhancements for our largest event, NIWeek 2020.”

Certain Conferences is already used by a number of large enterprises to:

Save time and effort – Reduce the manual effort required to set up and manage large events. Marketers are able to easily build dynamic, brand-compliant event websites and session catalogs.
Increase personalization – Provide a tailored experience for attendees, speakers and sponsors through session recommendations based on attendee type, and unique experiences via the speaker portal based on attendees’ roles.
Easily manage speakers and sessions – Ensure event content is reviewed and published in a timely fashion by collaborating with speakers, assigning tasks and setting reminders through the speaker portal.

Certain Conferences is powered by Certain’s real-time event data platform, Certain Signal, to combine the high intent customer and prospect data captured from events with data from other channels to personalize marketing and sales outreach.

Clicktivated Brings Travel Brands and Tourists Closer Together Through Immersive Video Technology

Sales & Marketing

STS News Desk

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August 13, 2019

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Clicktivated Brings Travel Brands and Tourists Closer Together Through Immersive Video Technology

New Partnerships with Tourism and Travel Brands Expand Clicktivated’s Reach and Increase User Engagement

Clicktivated, an interactive video platform that seamlessly connects viewers to locations and information in video as they watch, announced new partnerships with tourism brands including Pure Michigan, Louisiana Travel, Explore Edmonton, Daytona Beach, and Visit Saint Paul to help viewers explore destinations through video and easily find information about individual locations and activities unique to each destination.

Utilizing Clicktivated’s technology, viewers are able to directly click within a video to find more information about local attractions, locations, and excursions, without having to waste time searching for each individual activity/location. Clicktivated’s travel partners feature clickable information such as culinary trails, brewery tours, art museums, local culture, hotels and nature conservatories. Using Clicktivated’s technology, the partner sites have seen a remarkable 68% average interaction rate within their videos.

Chris Roebuck, CEO and Co-Founder of Clicktivated stated, “The need for simple travel planning solutions is more important than ever. As tourism destinations look for new ways to attract and engage potential visitors, the first step is to provide a frictionless user experience as they research their next trip. With Clicktivated’s technology, tourism brands can feature more personalized experiences and impactful video content for each potential visitor.”

“When our visitors come to Michigan.org, we want them to feel immersed in everything that makes Michigan a truly unique place. We invite them to easily explore all the destinations and activities Michigan has to offer,” stated Brian Krantz, Director of Michigan Economic Development Corporation. “Partnering with Clicktivated has helped us create a truly frictionless interactive video experience for our visitors, giving them the unique ability to click and explore all the amazing locations Michigan has to offer.”

“We are excited to leverage Clicktivated and bring a new experience to tourists visiting Saint Paul,” said Adam Johnson, Vice President of Marketing & Media Relations for Visit Saint Paul. “We now have the impactful and nonintrusive opportunity to engage with consumers while also bringing them closer to the point of purchase.”

Grovara Joins Stripe Partner Program to Bring More Global B2B Commerce Online and Increase the GDP of the Internet

Sales & Marketing

STS News Desk

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August 13, 2019

0

Grovara Joins Stripe Partner Program to Bring More Global B2B Commerce Online and Increase the GDP of the Internet

Grovara’s first-of-its-kind, end-to-end B2B technology platform that automates and manages workflow associated with exporting American wellness brands, combined with Stripe’s seamless payments platform, helps merchants process complex international payments

Grovara, a Philadelphia-based technology company using data and its proprietary platform to eliminate the challenges of international trade for American wellness brands, announced that it has joined the Stripe Partner Program as a Verified Partner. With only 3% of GDP online, the goal of the program is to increase internet commerce by helping companies start, run, and scale their businesses.

Stripe is a technology company that builds economic infrastructure for the internet. Millions of businesses of every size use Stripe today to accept online payments and run complex global operations. More than half of Stripe users double their monthly payments volume after two years.

“We’re thrilled to be one of the first to join Stripe’s Partner Program,” said Grovara co-founder/CEO Peter Groverman. “Our mutual customers benefit from the combination of Grovara’s end-to-end exporting solution with Stripe’s seamless payments platform. We’re excited to support the program’s long-term mission of bringing more commerce online and growing the GDP of the internet.”

Stripe Verified Partners undertake a rigorous security and verification process, so that users can be confident in the quality of the partner’s integration with Stripe, as well as more easily find new partners. Verified Partners receive enhanced benefits, including access to millions of Stripe users through a listing on the “Works with Stripe” gallery, exclusive invites to product betas, dedicated partner support, and more.

“Partners have integrated with Stripe for years—more than half of our fastest-growing users take advantage of one or more Stripe extensions,” said Claire Hughes Johnson, Stripe COO. “But as Stripe is increasingly getting pulled up-market, our users have asked for an easier way to discover new partners and new applications. That’s why we’re excited Grovara is joining forces with us today to provide a better overall experience for the millions of businesses scaling on Stripe.”

Pathmatics Launches Facebook Advertising Intelligence in Canada

Native & Programmatic Advertising

STS News Desk

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August 13, 2019

2

Pathmatics Launches Facebook Advertising Intelligence in Canada

Brands, publishers, and agencies now receive access to Facebook advertising data powered by an opt-in mobile panel previously limited to the United States

Pathmatics, the digital marketing intelligence platform, announced an expansion of its coverage of Facebook advertising data to include the Canadian market. Global brands and marketers using Pathmatics will now have greater visibility into Facebook ad creatives, impressions, spend, and targeting, across mobile and desktop devices in this region, dating back to January 1, 2017.

This Pathmatics expansion includes geographic breakdowns of ad spend for the five largest major metropolitan areas in Canada, as well as data insights for all Canadian provinces and territories.

“Brands have successfully used Pathmatics Explorer in the United States to pinpoint how their competitors are spending across digital, video, display, social and mobile,” said Pathmatics CEO, Gabe Gottlieb. “Until now there has been a lack of visibility into social ad spend within the Canadian market. Through Pathmatics’ expansion, marketers and brands with a presence in Canada will have greater transparency into the digital ad landscape, and the ability to make more informed decisions about how they invest their advertising dollars.”

Facebook continues to be a primary channel for advertisers globally, and with this data set from Pathmatics, marketers now have access to valuable insights into social advertising within Canada. Pathmatics data reveals that brands are investing heavily in social, with Canada’s top advertisers across all categories (including TD Bank Group, Procter & Gamble, Loblaw Companies, and TELUS) consistently allocating about half of their digital ad dollars to Facebook over the last two years.

Scotland Becomes a Nation of Streamers

Native & Programmatic Advertising

STS News Desk

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August 13, 2019

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Over half of homes in Scotland now subscribe to TV streaming services, according to a major Ofcom report revealing rapid shifts in our viewing habits

The number of households in Scotland signed up to at least one of the main UK subscription streaming platforms – Netflix, Amazon Prime Video, Now TV and Disney Life – increased from 1.13m (46%) in 2018 to 1.30m (52%) in 2019. As with the rest of the UK, Netflix is the most popular with over 46% of homes in Scotland now signed up.

While traditional TV still accounts for most TV screen time in Scotland (82%) and remains the most popular place for people to keep up with the latest news, viewing continued to decline last year.

In 2018, viewers spent an average of three hours 33 minutes per day watching broadcast television – down by 13 minutes since 2017 (-5.6%) and nearly an hour less (-21%) than in 2010.

However, viewing to other services on the TV set – such as streaming or gaming – increased by eight minutes to an average of 48 minutes per person per day in 2018.

The findings are from Ofcom’s Media Nations: Scotland 2019 report (PDF, 4.1 MB), a comprehensive study of major trends in television, radio and audio, published today.

TV is still the “go to” place for news and sport

Despite the increasing popularity of online services, television remains the most-used platform for news by people in Scotland. Television channels make up five of the top ten most-used news sources in 2019, with BBC One and STV the most popular overall.

Social media sites are also highly used for news in Scotland; a third (34%) of people now say they use Facebook for news, while 8 of the top 20 most-watched programmes in Scotland in 2018 were live sport events.

Top 20 sources of news in general in Scotland: 2019

Small Screen: Big Debate

Today’s findings underpin Ofcom’s recently-launched national debate on the future of public service broadcasting – Small Screen: Small screen: Big debate logo Big Debate.

This will involve broadcasters, production companies, governments, Parliaments, industry bodies, viewers’ groups and national and regional representatives on the wider questions around the future of public service media.

Ofcom is playing a central role in driving the debate, drawing on a range of views, evidence and research. By the end of the year, we will publish our assessment of the state of public service broadcasting, identifying areas of risk and potential opportunities.

Glenn Preston, Ofcom’s Scotland Director, said: “The way we watch TV is changing faster than ever before. In the space of seven years, streaming services have grown from nothing to reach over half of Scottish homes. But traditional broadcasters, who produce brilliant Scottish and UK programmes, still have a vital role to play. We want to sustain that content for future generations, so we’re leading a nationwide debate on the future of public service broadcasting”.

Other findings from the report include:

The second episode of the eighth and penultimate series of Still Game on BBC One Scotland was the most-watched broadcast programme on TV sets in Scotland in 2018. This episode achieved an average audience of 1,373,000 and a share of 56% of those watching TV at that time (see notes to editors).
More than half (54%) of all broadcast TV viewing was to the main five PSB channels in 2018 – BBC One, BBC Two, STV/ITV, Channel 4 and Channel 5. Their collective share of viewing in Scotland was greater than any other UK nation.
It was a landmark year for radio, with digital listening accounting for over half of all radio listening for the first time (55% in Q1 2019).
The use of smart speakers is increasing in the home. A fifth (21%) of households in Scotland own a smart speaker – up from 12% in 2018.
While BBC Radio 2 remains the most popular radio station in Scotland, attracting the most listeners of any individual station, commercial services such as Heart and Forth 1 account for more than half of all radio listening hours across the country.

Varazo Announces Release of Varazo Engage, Digital Marketing Management Platform

Sales & Marketing

STS News Desk

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August 13, 2019

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Varazo Announces Release of Varazo Engage, Digital Marketing Management Platform

Marketers Playground is renamed & upgraded to Varazo Engage, Digital Marketing Management Platform

Varazo announced the worldwide release of Varazo Engage, software that streamlines task flow for digital marketing by providing all the tools you need to manage digital marketing teams & projects of multi-site business such as franchise and marketing agency.

Whether it’s monitoring data trends, communicating with team members, or managing projects—marketers have to juggle through a variety of tasks in order to manage and optimize their campaigns smoothly. Varazo Engage was designed to eliminate the hassle of juggling through multiple platforms to utilize the tools you need for digital marketing by integrating all the tools you need into a single platform. Marketers can access task management, marketing dashboards, file & document hosting, website management, and conversion management tools all in one place, at an affordable price.

Regarding the product, James Lee, CEO of Varazo, stated, “As a long-time digital marketer, I’ve observed that outsourced marketers and clients had difficulty communicating and collaborating on marketing tasks. I believe that this product will eliminate those challenges and improve the workflow for digital marketers.”

Varazo Engage provides solutions for franchise business, marketing agencies, and corporations.

Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand

Native & Programmatic Advertising

STS News Desk

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August 13, 2019

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More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content

A new survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. Conducted among 1,017 respondents via SurveyMonkey by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI), the survey found more than 80 percent of consumers said they would reduce or stop buying a product they regularly purchase if it advertised in a range of hypothetical situations involving extreme or dangerous content.

“This survey drives home the real and measurable risk to a company’s bottom line from a preventable brand safety crisis,” said Mike Zaneis, CEO of TAG and co-founder of BSI. “While reputational harm can be hard to measure, consumers said that they plan to vote with their wallets if brands fail to take the necessary steps to protect their supply chain from risks such as hate speech, malware, and piracy.”

The survey also discovered that consumers define brand safety broadly, including issues such as ad-related piracy and malware, as well as those involving ad placement around inappropriate content. Among potential topics of brand-unsafe content, consumers expressed the strongest concern about ads running near hate speech, pornographic content, violent content, and illegal drug-related content.

“We were surprised at the nuanced understanding of brand safety risks shown by respondents in this survey,” said Neal Thurman, co-founder of BSI. “While accidental ad placement around criminal activity has been widely covered in the media, consumers recognized that brand safety concerns extends to a full spectrum of more subjective topics. They also assigned responsibility for brand safety across the supply chain, including not only the advertisers, but also agencies, publishers, and ad tech providers.”

Notable results from the survey included:

Large majorities of respondents said advertisers should prevent their ads from running near hate speech (73 percent), pornographic content (73 percent), violent content (70 percent), and illegal drug-related content (69 percent).
More than half of respondents said that advertisers should prevent their ads from running near stolen/pirated movies or TV shows (53 percent) and unsafe or hacked websites (73 percent).
Less than half of respondents said advertisers should prevent their ads from running near gambling-related content (43 percent) or controversial political views (41 percent).
The overwhelming majority of respondents (90 percent) said it was very or somewhat important for advertisers to make sure their ads don’t appear near dangerous, offensive, or inappropriate content.
If respondents discovered ads for a product they regularly buy had appeared next to racist Neo-Nazi propaganda, 87 percent said they would reduce their spending on that product, and 58 percent said they would stop buying it altogether.
If respondents discovered such ads next to terrorist recruiting videos, 90 percent would reduce their spending on the product advertised, and 67 percent would stop buying it altogether.
If respondents discovered such ads on a website promoting illegal activities such as stolen videos and other content, 82 percent would reduce their spending on the product advertised, and 45 percent would stop buying it altogether.
If respondents discovered such an ad had infected their computer or mobile device with malware, 93 percent would reduce their spending on the product advertised, and 73 percent would stop buying it altogether.
When asked who should be responsible for ensuring ads do not run with dangerous, offensive, or inappropriate content, respondents assigned responsibility broadly, with 70 percent naming the advertiser, 68 percent the ad agency, 61 percent the website owner, and 46 percent the technology provider.

TAG and BSI have partnered on several other research projects around brand safety topics, including white papers on defining brand safety and related execution challenges, based on extensive interviews with brand safety executives in the digital advertising industry.

GumGum Names New CFO and Announces Organizational and Leadership Restructuring to Advance Growth Strategy

Native & Programmatic Advertising

STS News Desk

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August 13, 2019

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GumGum Names New CFO and Announces Organizational and Leadership Restructuring to Advance Growth Strategy

Patrick Gildea joins as Chief Financial Officer; Ben Plomion appointed Chief Growth Officer; Adam Schenkel & Travis O’Neill promoted to Senior Vice President roles

GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, announced both that it has named tech veteran Patrick Gildea to lead as Chief Financial Officer and that it has revamped its organizational and leadership structures to serve the company’s renewed strategic focus. Gildea’s hiring, new leadership roles and expanded responsibilities for key executives are among the changes aimed to drive growth and enhance GumGum’s core advertising business, domestically and overseas.

“A few months ago, we resolved to refocus our corporate strategy on the lines of business on which we were built––serving the advertising ecosystem,” said GumGum CEO Phil Schraeder. “Today’s announcements––Patrick Gildea’s addition to our executive team in particular–– mark our commitment to that strategy. Patrick is a widely respected, high caliber executive, who knows what it takes to get the build on the success of global, tech-enabled businesses like GumGum. We’re all extremely pleased to have him on board.”

Gildea, who fills the CFO position previously held by Schraeder, joins GumGum with extensive experience leading finance and strategy departments at a number of retail, e-commerce and media businesses, including Incentium, M-GO/Technicolor, Gracenote and, most recently, Joybird, which he led to a successful exit as acting CFO.

Along with Gildea’s hiring, GumGum also announced several promotions and role expansions.

“The leadership moves we’re making are aimed at aligning our sales and marketing efforts, leveraging our leaders’ talents by expanding their responsibilities, and bringing perspectives to the executive table that reflect expertise in segments like programmatic and supply side technologies whose importance is surging,” Schraeder explained. “They will allow us to accelerate our pace of innovation, increase our client focus, and multiply our profitable growth now and into the future.”

The announced changes to GumGum’s leadership and organizational structure are as follows:

Ben Plomion has been named Chief Growth Officer, a newly created executive role responsible for creating value for clients, ensuring product-market fit, developing go-to-market strategy, and elevating customer experience. Plomion will now lead GumGum’s Planning and Sales teams in addition to the award-winning Marketing team that he has led for the past several years as Chief Marketing Officer.

Commenting on his new role, Plomion said, “GumGum has grown exceptionally quickly and to maintain our growth we need to create a unified client experience and blend our sales, marketing and client solutions teams. I’m honored to make that my responsibility and I’m eager to take on the challenge.”

“Ben’s rigorous understanding of our customer journey and his focus on client experience insights and measurement will now be unleashed across our business from product development through client delivery,” added Schraeder. “He understands how planning, sales, marketing, product and finance intersect to deliver growth. That makes him the ideal person to formalize our cross-functional capabilities as our business becomes more complex.”

Adam Schenkel has been promoted to Senior Vice President of Commercial Development, a new leadership role responsible for maintaining and growing global advertising partnerships and integrations. In his previous role as Vice President of Programmatic, Schenkel successfully established and grew GumGum’s overseas programmatic business. The advent of this new role answers the need for additional executive level support for GumGum’s growing international business.

“Adam has always been able to establish business partnerships with key industry players and then bring technical integrations to operational fruition,” said Schraeder. “Those qualities, along with his programmatic experience, made him instrumental in our pivot toward programmatic focus in Australia, and they will serve him well as he leads our international programmatic and managed services.”

Travis O’Neil has been promoted to Senior Vice President of Operations, where he will continue to lead GumGum’s Account Management, AdOps, Design, and Business Intelligence team as he did during tenure as Vice President of Operations.

“Travis has a real gift when it comes to assimilating cross-channel insights and delivering efficient single-point interactions,” Schraeder explained. “With his addition to the leadership team, we’ll be able to accelerate our success in elevating client experience and campaign outcomes across the full scope of clients’ GumGum business.”

Ken Weiner, GumGum’s Chief Technology Officer, will now oversee Publisher Development in addition to his Engineering and Product team leadership functions. Weiner has worked to develop products with publishers in mind since he joined GumGum as its first employee in 2008 and GumGum is now placing increased emphasis on productizing solutions for publishers. This role expansion formalizes GumGum’s commitment to bringing the best of GumGum’s engineering and product capabilities to its publisher partners.

UK Becomes a Nation of Streamers… but Traditional Broadcast TV Leads the Way on UK Content

Native & Programmatic Advertising

STS News Desk

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August 13, 2019

0

UK Becomes a Nation of Streamers… but Traditional Broadcast TV Leads the Way on UK Content

Around half of all UK homes now subscribe to TV streaming services, according to a major Ofcom report revealing rapid shifts in the nation’s viewing habits

The number of UK households signed up to the most popular streaming platforms – Netflix, Amazon Prime Video, Now TV and Disney Life – increased from 11.2m (39%) in 2018 to 13.3m (47%) in 2019.

With many homes using more than one service, the total number of UK streaming subscriptions rose by a quarter in 2018 – from 15.6m to 19.1m.

And while traditional TV viewing continued to decline in 2018, the UK’s public service broadcasters – BBC, ITV, Channel 4, Channel 5 and S4C – showed more than 100 times more original, homegrown shows than the overseas streaming platforms.

The findings are from Ofcom’s Media Nations report, a comprehensive study of major trends in UK television, radio and audio, published today.

Traditional channels still form 70% of TV time

Traditional TV viewing is falling at a slightly accelerating rate, driven by the changing habits and preferences of UK viewers.

While traditional viewing still accounts for most TV time (69% – or 3 hours 12 minutes, on average, per day), this fell by nine minutes in 2017, and by 11 minutes last year.

Viewers now watch 50 minutes less traditional TV each day than in 2010. The shift is most pronounced among younger people (16-24s), whose viewing of traditional TV has halved in that time.

The equivalent of 34 extra series of the BBC’s Bodyguard would need to have been broadcast and watched in 2018 to cancel out the decline in traditional TV viewing.

Young now spend hour on YouTube each day

In contrast, average daily viewing to streaming services rose by seven minutes last year, to 26 minutes; while viewing to YouTube rose by six minutes, to 34 minutes. For the first time, young people now spend more than an hour on YouTube every day (64 minutes, up from 59 minutes).

Two in five UK adults (2019 42%, 2018 37%) now consider online video services to be their main way of watching TV and film. Such is the attraction to online viewing, a similar proportion of people who use subscription streaming services (2019 38%, 2018 35%) could envisage not watching traditional broadcast television at all in five years’ time.

Best of British

Despite the overall decline in traditional broadcast TV viewing, the five main public service broadcasters’ (PSB) channels^[4] held their share of viewing – at 52% in 2018 compared to 51% in 2017. And three-quarters of viewers to the PSBs’ main and portfolio channels (74%) claim to be either very or fairly satisfied.

The PSBs are also critical in meeting viewers’ appetite for original programmes, made and produced in the UK, that reflect their lives.^[5] They delivered more than 32,000 hours of original, homegrown productions across their channels in 2018.

That is around 125 times more than was shown on paid streaming services (221 hours). The vast majority of programmes available on streaming platforms are US-made productions, created to play out in multiple countries.

While PSBs’ spending on first-run, UK made programmes was 5% lower in 2018 than in 2016^[6], they have found new ways of financing content which has offset this decrease. Third-party funding for programmes, including co-productions, has more than doubled over 10 years to £455m in 2018.

Small Screen: Big Debate

Today’s findings underpin Ofcom’s recently-launched national debate on the future of public service broadcasting – Small Screen: Small Screen: Big Debate logo Big Debate.

This broad debate will involve broadcasters, production companies, governments, Parliaments, industry bodies, viewers’ groups and national and regional representatives in the wider questions around the future of public service media. Ofcom is playing a central role in driving this debate, drawing on a range of views, evidence and research.

By the end of the year, we will publish our assessment of the state of public service broadcasting, identifying areas of risk and potential opportunities.

Yih-Choung Teh, Strategy and Research Group Director at Ofcom, said: “The way we watch TV is changing faster than ever before. In the space of seven years, streaming services have grown from nothing to reach nearly half of British homes.

“But traditional broadcasters still have a vital role to play, producing the kind of brilliant UK programmes that overseas tech giants struggle to match. We want to sustain that content for future generations, so we’re leading a nationwide debate on the future of public service broadcasting.”

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

New Certain Conferences Suite Enables Greater Business Results from Enterprise Events

Clicktivated Brings Travel Brands and Tourists Closer Together Through Immersive Video Technology

Grovara Joins Stripe Partner Program to Bring More Global B2B Commerce Online and Increase the GDP of the Internet

Pathmatics Launches Facebook Advertising Intelligence in Canada

Scotland Becomes a Nation of Streamers

TV is still the “go to” place for news and sport

Small Screen: Big Debate

Varazo Announces Release of Varazo Engage, Digital Marketing Management Platform

Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand

GumGum Names New CFO and Announces Organizational and Leadership Restructuring to Advance Growth Strategy

UK Becomes a Nation of Streamers… but Traditional Broadcast TV Leads the Way on UK Content

Traditional channels still form 70% of TV time

The equivalent of 34 extra series of the BBC’s Bodyguard would need to have been broadcast and watched in 2018 to cancel out the decline in traditional TV viewing.

Young now spend hour on YouTube each day

Best of British

Small Screen: Big Debate

Popular Posts

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

New Certain Conferences Suite Enables Greater Business Results from Enterprise Events

Clicktivated Brings Travel Brands and Tourists Closer Together Through Immersive Video Technology

Grovara Joins Stripe Partner Program to Bring More Global B2B Commerce Online and Increase the GDP of the Internet

Pathmatics Launches Facebook Advertising Intelligence in Canada

Scotland Becomes a Nation of Streamers

Varazo Announces Release of Varazo Engage, Digital Marketing Management Platform

Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand

GumGum Names New CFO and Announces Organizational and Leadership Restructuring to Advance Growth Strategy

UK Becomes a Nation of Streamers… but Traditional Broadcast TV Leads the Way on UK Content

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