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Astound and CAI Announce Strategic Partnership

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CAI To Use Astound’s AI Platform As Added Tech Layer For Intelligent Automation Practice

Astound, an enterprise software company using artificial intelligence (AI) to reimagine employee service, announced a new strategic partnership with CAI, a leader specializing in digital transformation and business technology services for private and public organizations.

“Seventy percent of organizations will use AI to improve employee productivity in the next 18 months,” said Naghi Prasad, co-founder and chief executive officer at Astound. “We’re excited to continue helping such organizations effectively integrate AI into their employee service and expand those efforts in partnership with digital transformation and next-generation technology leader, CAI. Together, we will make work life better for the next billion employees.”

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Astound and CAI are collaborating to help enterprises adopt AI and improve IT and HR operations, enhancing the employee experience. CAI will extend Astound’s end-to-end AI platform to clients through its intelligent automation (IA) practice — providing an additional layer of technology to CAI’s solutions. CAI currently offers application management, strategy and consulting, intelligent automation, and IT service management and business analytics to clients.

“At CAI, we are committed to bringing innovation to our clients through end-to-end services that focus on driving business outcomes. We’re excited to collaborate with Astound, enabling us to offer the best intelligent automation solutions to our customers,” said Tom Salvaggio, CAI president and COO. “Some of our largest enterprise customers use Astound today and are benefiting from an improved employee experience, lower IT costs and improved operational efficiencies. Our team is thrilled to deliver the future of work together.”

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Now CAI clients can leverage Astound’s AI platform to automate routine tasks and resolve issues seamlessly. Astound’s AI platform adds a layer of intelligence to existing service management systems, including ServiceNow, BMC, Jira, Cherwell, Workday and others.

The service desk team from a Fortune 100 fast food chain has experienced the benefits of Astound first-hand and sees an immediate opportunity to extend the partnership with CAI. “CAI has helped us realize the value of AI by providing the consulting and implementation expertise we needed to deliver better employee service with AI-driven automation,” said the head of Global Infrastructure and Operations. “We have big plans for Astound to improve service management in our restaurants and look forward to extending our partnership with CAI.”

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Onapsis Expands Executive Team with Leaders from Fossil Group, Carbon Black, Trustwave and Synopsys

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The Business Applications Protection Leader Appoints New VP of Business Application Cybersecurity, VP of Global Marketing, Chief Legal Officer and VP of Human Resources

Onapsis, the leader in business application protection, announced the appointment of four new members to the executive team. Annabel Lewis has been named chief legal officer; Jason Fruge, former vice president and chief information security officer (CISO) for Fossil Group, has been appointed vice president of business application cybersecurity; Jonathan Daly joins the team as vice president of marketing; and Lynn Shintani, formerly Nolitt, joins Onapsis as vice president of human resources.

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As chief legal officer and corporate secretary, Lewis will lead Onapsis’s legal and compliance efforts with a focus on expanding its global operations to support the company’s continued growth. She brings deep expertise in growing and scaling cybersecurity and software companies. Lewis has 15 years of tech experience that includes multiple mergers, acquisitions, IPO initiatives and international expansion. Prior to Onapsis, Lewis served as general counsel and secretary for Singtel’s (now a part of Trustwave) cybersecurity organization, where she helped lead key growth initiatives, including integrating its various security units into one organization, with over 2,000 employees and 200,000 customers. Prior to this at Trustwave, Lewis helped transform the startup into one of the world’s largest cybersecurity firms, through both organic growth and 15 acquisitions, culminating in its $850M-valued sale.

With over 20 years of information security and IT leadership experience, Fruge will lead the company’s Global Professional Services team, a critical part of its customer success efforts. Previously, as CISO at Fossil Group, Fruge was responsible for providing leadership and information security advice, governance and subject-matter expertise to the company’s executive leadership and global team of technical staff who manage critical distributed information systems. Prior to Fossil Group, Fruge held various executive positions in global information security at Signet Jewelers, Citi and Cerner Corporation.

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Daly brings over 20 years of software and cybersecurity marketing experience to his role guiding the global marketing efforts at Onapsis. Previously at IntSights Cyber Intelligence, he helped position the company as a leader in the next-generation enterprise threat intelligence market, working arm-in-arm with sales to grow the pipeline by 400 percent in less than two years and driving the company to the number one position in Gartner’s Peer Insights “threat intelligence services” category. Prior to IntSights, Daly led product and solution marketing for Carbon Black. As an integral part of the team during the company’s journey to its initial public offering, Daly helped define and launch the market for endpoint detection and response and helped create the threat hunting category. Prior to this while at Endeca (acquired by Oracle), Daly built the organization’s strategic alliance and channel marketing strategy.

An established human resources and culture executive, Shintani will lead Onapsis’s global talent management and culture development operations. Shintani is a strategic hands-on HR executive and business partner with over 20 years’ experience providing vision in managing HR operations. Prior to joining Onapsis, Shintani worked at Cigital (acquired by Synopsys), a software security consulting firm, for 11 years leading Global HR, where she was responsible for strategic planning and the implementation of all HR functions. Shintani began her career at Motorola and enjoyed roles at Newmarket as well as Salient Surgical Solutions. Shintani is a graduate of Arizona State University and holds a certificate in Leadership Coaching from Georgetown University.

“Onapsis has experienced significant growth in 2019. We are expanding our executive team with proven leaders who will further accelerate the execution of strategic go-to-market initiatives,” said Mariano Nunez, CEO and Co-founder of Onapsis. “Annabel, Jason, Jonathan and Lynn all bring unique and deep expertise to their roles in legal and compliance, customer success, global marketing and talent management, which will drive rapid international growth.”

Onapsis achieved record growth in the first six months of 2019, fueled by the acquisition of former competitor Virtual Forge, strategic partnerships and triple-digit customer and employee growth, while expanding its global operations footprint to Europe and Asia-Pacific.

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Expanded Zoho One Achieves New Heights of Customer Adoption; Continues to Offer Incredible Value with Process Automation, Telephony, Single Sign-On, and BlockChain Capabilities

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With the Addition of a New App, Orchestly, and New Platform Services in Telephony, Single Sign-On, and Provisioning Through Marketplace, Zoho Continues to Push the Operating System for Business Ahead of the Market

Zoho unveiled the next generation of Zoho One, the operating system for businesses that is designed to run an entire organization—from sales and marketing, finance and HR, operations and business intelligence, and more—all on a unified technology platform. Zoho One now boasts a new business workflow management application, Orchestly, that lets customers effortlessly create, manage, and optimize their business processes through an intuitive drag-and-drop interface. In the two years since its launch, Zoho One has seen considerable growth and now serves more than 20,000 customers who make Zoho One the operating system for their business. With three new services added to the operating system, one new application tying together every corner of business operations, and several updates, Zoho One continues to pack unmatched value.

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Approximately 25 percent of Zoho One customers use more than 25 applications on the platform and more than 50 percent utilize beyond 16 applications; this demonstrates that businesses are embracing the benefits of an all-in-one solution. Zoho One’s momentum is a product of a major shift in customer expectation and rejection of complexity in favor of easy-to-use, all-in-one platforms that deliver immense value. As Zoho One continues to grow with and for its customers, the platform is expanding, reimagining and redefining how technology platforms should be moving forward and setting the tone for the entire industry.

Zoho One launched with a suite of 35 distinct applications. Within two years, it has evolved into a powerful operating system for businesses with over 45 applications, along with several built-in services including AI, Business Intelligence, Messaging, Search, and more. Zoho One is today a customizable, extendable, and integratable platform all at the same cost to customers.

“Technology is supposed to help businesses. Instead, it has evolved into a complex beast customers have to tame—from juggling apps from multiple vendors to trying to solve the multi-app integration puzzle to dealing with vendors forcing customers into expensive, lengthy contracts. The technology industry has gone too far down this path and this has to change,” said Raju Vegesna, Zoho’s Chief Evangelist. “With Zoho One, we want to change all of that. It’s a technology platform to run your entire business with a vendor that is easy to do business with and you can trust. With Zoho One, you are not just licensing technology. You are licensing peace of mind.”

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“The industry has evolved to unfortunately accept a litany of disconnected applications and platforms in the cloud, increasing the cost to business, wasting the time and resources of organizations, and becoming digitally ineffective,” said Mark Smith, CEO and Chief Research Officer of Ventana Research. “Zoho and Zoho One’s unified cloud-business-applications platform enables organizations to become digitally effective with employees, customers, partners, and suppliers. Zoho One simplifies the cloud computing infrastructure with sophisticated orchestration of business processes across front and back office to the unified communications and collaboration required to streamline digital engagement and operations of any business.”

Bold New Operating-System Services

Communications

  • PhoneBridge, Zoho’s telephony platform, which integrates over 50 telephony vendors on one side and several Zoho applications on the other side, is now available within Zoho One.
  • PhoneBridge integration enables telephony in Zoho apps like CRM and Recruit. It allows customers to make calls from Zoho apps, and provides contextual information on incoming calls. Enabling PhoneBridge will give users context for all incoming calls from Zoho CRM, Zoho Recruit, Zoho Mail, and 20+ other apps.

Single Sign-on

  • The new Single Sign-On service from Zoho One allows customers to integrate any third-party applications onto their Zoho account. Zoho Single Sign-On now supports around 50 third-party applications and is growing day-to-day.
  • Not only does Single Sign-On make it more convenient to manage both Zoho and third-party applications, but because Zoho’s SSO works with third-party systems like active directory, it also makes it scalable for mid- to large-sized businesses.
  • Zoho One admins can now enforce YubiKey authentication as an added factor for increased security, on top of existing multi-factor authentications already supported.

App Management and Provisioning

  • Zoho One currently enables provisioning for all 45+ Zoho apps. This is now being extended to custom apps created through Zoho Creator as well as external apps available through Zoho Marketplace.
  • Zoho, third-party, custom, and SSO apps can be provisioned either individually to users or as groups conditionally provisioned with custom criteria.
  • Zoho One’s new Admin Panel with dashboards and reports allows admins to monitor user activity and app usage, enabling them to find and manage underutilized resources. Admins also get extensive reports on user management, sign-in activity, app usage, and account security.

Business Workflow Management

Orchestly

  • With an intuitive drag-and-drop interface, Orchestly enables managers with no coding skills to define processes with little effort.
  • Using Orchestly, managers and administrators can automate and run their regular workflows, including cross-departmental workflows such as purchase approvals, content publishing, asset management, and onboarding.
  • In the case of onboarding a new employee, the recruitment, interview, offer submission, and onboarding is handled across the recruiting department, HR department, legal department, and whatever team the applicant is joining. Because so many departments and applications are involved in this process, Orchestly is able to cut across these various teams and applications to create comprehensive workflows and automate complex processes.

Products and Services Innovations

Zoho Sign

  • The enhanced Zoho Sign now provides an additional level of verification for customers by adopting blockchain-based timestamping through Ethereum, the globally accepted, open-source platform.
  • Whenever a document is signed using Zoho Sign, an Ethereum transaction will happen in the background, to which the hash of the signed document will be added to the transaction notes.

All Levels of Support

  • Zoho One offers free Concierge service, where potential customers can consult with the Zoho team to better understand how Zoho One can help their business.
  • Additionally, Zoho is introducing Jumpstart for Zoho One, helping customers through their initial implementation. All Zoho One customers are provided support, out-of-the-box, but now enterprise customers can request premium support.

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“Simply put, Zoho One is the operating system for every need our company has across the board. Our network of answering services, business process outsourcing, and contact centers requires us to work remotely to see our daily business operate at peak capacity. Zoho One was built to facilitate that need. We use the platform for everything — from Analytics to CRM to Desk — and it continues to impress us with new additions while staying at the same price-point. When we first started using Zoho One, the suite instantly became an integral way of how we managed customer relationships and employee productivity,” said Marc Fishman, Director of Marketing at ONE, Inc. “With the most recent Zoho One updates, we plan to continue growing our company footprint while running a smart, insightful, and customer-focused business. We are especially excited for Orchestly and PhoneBridge, both applications will particularly advance our complex workflows, enabling more in-context and seamless cross-department collaboration. Zoho One is a complete and total game changer for nearly any business… especially ours.”

Zoho One is the operating system for business. It means more to a customer than just being a suite of 45+ applications. Zoho One is a platform—built on one technology stack—over which an entire business can be run. Zoho One breaks down departmental silos and helps drive smarter decision-making. It can be customized with powerful service options and it grows to fit each business’ needs and goals, leading to shorter time-to-value and overall success.

Pricing

Pricing for Zoho One is $30 per employee or $75 per users. In a world where vendors are nickel-and-diming customers, every new feature, service, and product mentioned in this press release is included in Zoho One for free.

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SAP’s Pre-Sales Training Program Developed with Corporate Visions Wins Gold Brandon Hall Excellence in Learning Award

Brandon Hall Excellence in Training Awards recognized SAP’s Pre-Sales training program, developed by Corporate Visions, with the Gold award for the “Best Results of a Learning Program” category for 2019.

The Create Value Program was a customized learning experience developed and delivered by Corporate Visions for pre-sales employees in SAP’s Human Resources line of business. The learning objective was to help them provide a consistent and proven approach for demonstrating value to prospects and customers in early stage customer conversations.

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Pre-sales employees participated in a multi-component program including pre-work, live workshop, reinforcement activities, and continued manager coaching. SAP was able to track and demonstrate a significant improvement by participants in pipeline growth, revenue growth and accounts won following the training.

“The whole day was amazing. The best training in years,” said one training participant. “I loved how the teacher told stories in a memorable and easy to understand way, which also helped us relate to the class content.” According to a post-event survey, 97 percent of participants from the pre-sales team are confident they will close more business as a result. And 96 percent felt the training had an immediate positive impact on their performance.

“It’s great to partner with companies like SAP who want to implement comprehensive programs, and diligently measure the resulting impact on actual business outcomes,” said Erik Peterson, chief executive officer at Corporate Visions. “This is the only result that really matters when you are trying to inspire sales behavior change.”

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The Brandon Hall Excellence Awards were developed to recognize the best organizations that have successfully deployed programs, strategies, modalities, processes, systems, and tools that have achieved measurable results. The awards attract entrants from leading corporations around the world, as well as mid-market and smaller firms.

The main criteria used by Brandon Hall to compare applicants and select the winning learning programs included: How well the learning program effectively aligns to the business goals; how the training was delivered in a manner that influenced the organizational goals; whether there was a good process to support the change management efforts; and how well the learning program produced measurable benefits and outcomes for both the learners and the organization.

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Vendasta Named Runner-up for “MSP of the Year”

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Vendasta is celebrating tonight after being awarded second place in the competitive ranking for Channel Futures’ 2019 Managed Service Provider (MSP) of the Year.

The awards were announced at the MSP 501 Awards Gala Tuesday evening as part of Channel Partners Evolution in Washington D.C. The event honors the 501 top Managed Service Providers as determined by Channel Futures. CRO George Leith accepted the award on behalf of Vendasta.

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“We’re very humbled to be named among other incredible MSPs and are looking forward to the conversations tonight and into the future,” said Leith.

“These talks will be critical as the channel evolves. We’ve got to work together to meet our reseller partners’ needs. They’re being challenged to help curate and simplify effective digital solutions for small and medium
businesses, and they need a full stack of cloud solutions and fulfillment help to overcome it. Collaboration will be king.”

Vendasta works with channel partners to provide an expansive marketing and business solution suites complete with in-house Marketing Services fulfillment. This allows MSPs to outsource or offload portions of their service work while adopting new retention-driving solutions. The company was among 10 MSPs which received special awards Tuesday evening.

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“[These companies] stand as examples of the creativity, business agility, and willingness to take risks that define the modern channel, and the Channel Futures team extends our heartfelt congratulations to these 10 innovative companies,” says Kris Blackmon, Content Director for Channel Partners and Channel Futures, and lead of the MSP 501 program. “The evolution of the managed services market is reflected in the changing nature of the MSP 501 winners over the years, and each and every winner from the past 12 years deserves the highest praise and is awarded inclusion in the exclusive Channel Futures 501er Community peer organization.”

Vendasta sends its heartfelt congratulations to MSP of the Year winner Calligo, second runner up ARG, and to the other special award winners:

● Comeback Kid: Business System Solutions
● Digital Innovator of the Year: Logically
● Vanguard: Platte River Networks
● Newcomer: ZNetLive
● Executive of the Year: Sam Underwood, Goodwin PC Services
● Lifetime Achievement Winner: Bryon Bielman, iuvo Technologies
● Hall of Fame Winner: Sirius Computer Solutions

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Atrium Launches “Elevate” To Improve Success Rate of AI Adoption

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Atrium Combines Leading Technology Platforms, Artificial Intelligence (Ai) Expertise and Industry Acumen to Help Companies Identify Business Transformation Opportunities

Atrium, a next-generation consulting company that leads enterprises through business transformation with AI, announced Elevate as a service offering available to the broader market. Elevate is focused on helping companies with current or new investments in AI. The offering enables companies to identify the possibilities available with AI, the implementation of technologies to achieve breakthrough AI outcomes and most importantly a long term partnering model to support the critical tuning of AI platforms for on-going success.

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Industry analysts like Gartner predict 85 percent of AI projects through 2022 will fail to produce results. Elevate combines industry-based algorithm templates with monitoring tools and a partnering model that emphasizes long term success through outcome-based support provided by Atrium.

“Our goal with Elevate is to dramatically improve the success rate of AI adoption and create a clear vision with regard to the possibilities,” said Atrium CEO, Chris Heineken. “Companies looking to take advantage of new business paradigms available through AI need to approach AI programs very differently than a traditional IT investment.”

“We spent the last year learning about the unique needs of the market with respect to AI and establishing the infrastructure for Elevate,” said Atrium VP of Customer Engagement, Tim Robinson. “In Q4 2018, we launched our beta program for customers and the interest level has exceeded our expectations.”

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To improve upon industry adoption, Atrium has leveraged Salesforce Einstein as a critical element in ensuring customer success. Since becoming a Salesforce Partner 16 months ago, Atrium has reached Platinum Partner Status and has developed ML algorithms providing more than 13 million predictions for Salesforce customers and is setting industry standards with a 100 percent success rate for delivering “productionized” predictive models.

“Atrium is blazing new trails, helping companies deliver business transformation with AI-augmented Analytics,” said Salesforce SVP of Product and GM of Einstein Analytics, Ketan Karkhanis. “We look forward to watching Atrium drive success with customers and accelerate innovation in our products.”

Atrium works with enterprise companies across diverse industries with a dedicated investment in supporting companies in financial services, life sciences and higher education. Atrium, founded in 2018, is a private corporation and profitable since inception. They have a presence in Bozeman, Montana, Jaipur, India and Indianapolis, Indiana.

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Tremor Video Brings Native Ads to LG Smart TVs

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Tremor Video is bringing its leading video advertising platform to the award-winning webOS smart TVs from LG Electronics, the companies announced. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience across millions of connected TV devices – helping them to stand out with content discoverability in the battle for share of consumer viewing time.

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The ad units will run in a highly visible position on the LG smart TV’s home screen – helping to drive viewers to an app or drive tune-in campaigns for specific shows and movies. These top-of-mind promotional placements can support the overall subscriber growth to streaming services and apps supported on LG smart TVs.

“Tremor Video stays on the cutting edge of advanced TV solutions – always moving forward to offer the latest in unique ad inventory,” said Jay Baum, Tremor Video’s Chief Commercial Officer. “Partnering with LG provides advertisers with a turnkey, cost-effective way to entice viewers with their brand messages before they enter another streaming service.”

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Matthew Durgin, Head of Content Innovation, LG Electronics USA, said LG’s exclusive collaboration with Tremor Video “helps advertisers make their brand messages stand out in a crowded landscape,” adding, “This exemplifies how LG smart TVs provide added value to advertisers and viewers alike.”

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Satisfi Labs Expands Partnership with STL Airport, Unveiling AI-Powered Platform to Provide Official, Accurate Information in One Place

Satisfi Labs’ Knowledge Management Platform Enhances Traveler Experience and Provides Deeper Insights on Visitor Priorities

Satisfi Labs announced an expansion of its partnership with St. Louis Lambert International Airport (STL), deepening the airport knowledge base of the Satisfi Labs’ AI-powered Knowledge Management Platform to provide consistently accurate information before visitors arrive at the airport and while they’re on-site, whether to take a flight, or to pick-up or drop-off a traveler.

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The AI-powered virtual assistant addresses a host of inquiries that travelers would previously have had to seek out from several different sources. Travelers may confuse official STL employees with employees of a specific airline, security team, or a food/beverage provider, which could lead to misinformation and pertinent questions left unanswered. Information provided by the virtual assistant is terminal-specific and can be accessed directly on the STL website or through SMS (text). The increased knowledge base answers traveler support-related
questions like the correct baggage claim carousel for their particular flight, flight status, airline locations, gate locations, and rental car information, as well as inquiries about the airport experience, such as wayfinding, food and beverage locations, airport discounts, cell phone lots, directions, and parking spots.

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“As air travel carries its own set of challenges for many people, we want to make sure that we’re providing the easiest and most efficient process for our travelers as possible,” said Rob Salarano, STL Properties Division Manager. “The Satisfi Labs solution has allowed us to cater to our visitors with the level of service they deserve, and gain a deeper understanding of their expectations and needs so we can improve and expand our offerings.”

“We’re glad to be able to help STL tailor specific suggestions and information based on travelers’ specific terminals, as well as promote different vendors and special discounts upon opening the platform, enhancing the overall experience,” said Don White, CEO and Co-founder of Satisfi Labs. “By creating one reliable and deeply knowledgeable platform for official information about airport logistics, we’re cutting down on traveler misinformation and ensuring a seamless visitor experience.”

Satisfi Labs has a long-standing relationship with STL, launching the first virtual assistant in 2017. The expanded technology provides the airport with metrics and insights about traveler needs and expectations that can be utilized to improve offerings, discount programs, and logistic challenges. Since the initial launch, STL has seen a 35% increase in total understandings, as Satisfi has continued to learn more about the travelers at STL and grow with visitors’ expectations.

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John Varvatos Rocks the eCommerce Experience with Salesforce

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International Luxury Brand, John Varvatos, Delivers an Immersive, Personalized Retail Experience with Salesforce

Salesforce, the global leader in CRM, announced that John Varvatos, the renowned, international design house, is using Salesforce to deliver a luxury retail experience in-store and online.

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Inspired by rock music and the eclectic style of musicians, John Varvatos launched his namesake brand in 2000. Today, John Varvatos represents an entire men’s lifestyle brand with each store being a focal point of the great music, creativity and innovation. In order to bring the essence of the in-store experience to its ecommerce site, John Varvatos turned to Salesforce.

“Creating an experience that tells the story between music and fashion is a core part of our brand,” said John Varvatos, Owner and Founder, John Varvatos Enterprises. “With the help of Salesforce, we have been able to deliver this aesthetic online. Now, our customers can have an immersive, personal experience online just as they would in-store.”

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John Varvatos’ digital transformation with Salesforce is powered by Salesforce Commerce Cloud, enabling it to deliver an immersive and connected experience online. For example, customers are able to virtually connect with an in-store stylist via video and messaging chat. Additionally, John Varvatos is deploying two new technologies ahead of the holiday season:

  • Commerce Einstein—Search and product recommendations powered by artificial intelligence enable John Varvatos to surface the most relevant products and search results to each individual customer. For example, if a customer is purchasing a great leather jacket, they will also receive recommended items that pair well with that jacket, based on the customers’ choice in jacket, their past purchase history and more.
  • Page Designer—With many different capsule collections and exclusive partnerships—including past collections like Game of Thrones, JV x Nick Jonas and more—John Varvatos will now be able to quickly spin up brand new webpages for any collection. With just a few clicks, merchandisers can simply drag and drop merchandise items, content banners, carousels and more to create a unique digital storefront on the already existing ecommerce site.

“The most powerful luxury retail experiences today artfully blend brand values with advanced technology to bring customers on a unique journey, whether they’re in a store or online,” said Alex Dayon, President and Chief Strategy Officer, Salesforce. “John Varvatos is known for its dedication to rock-inspired design, and with Salesforce they’re creating a truly innovative and authentic shopping experience for their customers, wherever they are.”

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Tinuiti Names Ryan McGuire VP of CRM and Email

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Agency Bracing for Continued Growth After Multiple Acquisitions and a Recent Rebrand

 TinuitiNorth America’s largest independent performance and data-driven digital marketing agency, announced that it has hired Ryan McGuire as Vice President of CRM and Email. In this role, McGuire will lead Tinuiti’s CRM and Email team to deliver an enhanced CRM offering for both existing and new clients, identifying and driving the adoption of emerging technologies, and supporting the expansion of cross-channel CRM capabilities. McGuire will report to Tinuiti SVP of Client Operations and Media, Abby Stone.

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The hire follows Tinuiti’s recent rebrand and continued growth, as the agency continues to expand its “experts only” executive team and sets its sights on attracting fast-growth and enterprise clients.

“After a year of acquisitions, double-digit organic growth, and an agency rebrand, Tinuiti is at a pivot point with our CRM and Email offerings,” said Abby Stone, Tinuiti’s Senior Vice President of Media. “Our success as an agency comes from a team of subject-matter experts working together to create an integrated media strategy. Ryan’s proven skill at using data and insights to drive results will enable us to scale and grow our CRM and Email division. We’re very excited to welcome him to the team.”

McGuire brings to Tinuiti more than 13 years of agency and client-side experience in CRM and analytics. Prior, he consulted with brands on CRM, loyalty, email, digital marketing and customer analytics challenges, helping organizations become more relevant to their customers and driving customer loyalty and retention.

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“Tinuiti is a different kind of agency in the most positive ways – forward-looking, focused on growth, and dedicated to creating great opportunities for their clients and employees,” said McGuire. “I’m excited to have the chance to help blaze a new trail for Tinuiti, as we take CRM and Email to the next level.”

Previously, McGuire worked at Carter’s/OshKosh, where he drove existing and developed new customer engagement strategies, enabling a topline sales growth of 3%, while optimizing CRM spend across channels. Prior to Carter’s, McGuire created internal CRM and capabilities with Luxottica. He in-sourced brands including Lenscrafters, SunglassHut, Target Optical, Pearle Vision and Sears Optical, for which he developed, tested and rolled out a multi-channel customer contact strategy.

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