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TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms

Native & Programmatic Advertising

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October 7, 2019

TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms

Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising

TVSquared, the global leader in TV attribution, announced its partnership with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering massive simplification for advertisers, while giving them the ability to track performance at scale across all digital TV content.

With Extreme Reach, TVSquared can measure ad performance across almost every TV household in the U.S., rather than being limited to Automatic Content Recognition (ACR) and panel data alone. This brings together precision and scale to best serve the buy-side and sell-side by measuring the entire TV ecosystem from a single platform.

Each day, 2,500 creative assets are uploaded to AdBridge^™, ER’s asset management platform that integrates video ad serving, linear TV distribution, OTT/CTV delivery and Talent & Rights management. The integration with TVSquared allows every creative asset to be tagged with performance results served in TVSquared’s always-on ADvantage analytics platform to show advertisers how their digital ads are driving response and engagement, and directly tying ad exposure back to business outcomes.

DTC brands are one of the biggest movers in OTT advertising, and companies like Talkspace are testing the power of linear and digital. Together, Extreme Reach and TVSquared created a frictionless workflow for Talkspace – one of the first brands to utilize this new partnership – to enable both creative asset management and TV attribution across the full range of linear and digital platforms.

“Linear and digital TV are powerful activation channels for Talkspace, providing performance, scale and household-level precision,” said Mary Rykaczewski, Director of Paid Acquisition, Talkspace. “Through this partnership, we have a single, go-to-market solution for tagging and attributing all of our TV creatives. The analytics offer game-changing insights on reach, frequency and performance by day, daypart, network, program, genre and creative across linear and digital TV.”

TVSquared takes a unified approach to measuring TV content, one that delivers household-level information without compromising scale. Not only do advertisers see who was exposed, who responded and reach and frequency metrics, but they also get 100% measurement for responses, including those that would not have been captured within a restricted panel size.

“Brands need a single solution to find the optimal mix of linear and OTT,” said Jo Kinsella, CRO and EVP, TVSquared. “In an increasingly fragmented TV ecosystem, this is how advertisers scale, with performance metrics that can compare linear and digital TV all in a single platform. Extreme Reach makes this possible in ADvantage because of the scale and breadth of creative assets that are managed and distributed through AdBridge™.”

“Through this exciting integration with TVSquared, we are enabling brands to capture data in the way they require to make appropriate business decisions,” said James Shears, VP Advanced Advertising, Extreme Reach. “Attribution data is the holy grail for performance-focused brands who are looking to combine the scale of linear TV with the precision of digital campaigns. In connecting the fragmented media landscape, we help brands unlock the true power of their creative.”

IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom

STS News Desk

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October 7, 2019

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IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom

Interpublic Group announced the formation of Kinesso, a new company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new software and products that deliver data trust and security tools, data-driven campaign optimization, and precision audiences. Kinesso will be comprised of Cadreon, IPG’s addressable media activation experts, and the company’s Data and Technology group. Kinesso will work in close partnership with IPG Mediabrands, Acxiom, and will provide services to agencies across the IPG network.

“With the acquisition of Acxiom, we signaled our intent to lean into data-driven marketing, as well as position ourselves as brands’ trusted partner in their first party data management,” said Michael Roth, Chairman and CEO of Interpublic Group. “Kinesso furthers this vision by bringing together top data and technology talent with addressable media experts, and leveraging Acxiom’s assets and capabilities.”

Designed for flexibility and speed, Kinesso improves the accuracy, agility and effectiveness of campaign performance across all media. In a time where clients want greater impact from their marketing spend, Kinesso’s Marketing Intelligence Engine offers a connected suite of applications that improves consumer engagement. It is implemented with our patent-pending proprietary technology, the best machine learning approaches and the power of Acxiom data and that of other leading data providers. Kinesso’s offerings also include critical consultative services, and omnichannel addressable media activation to ensure campaigns are executed in the most efficient and effective manner.

“Clients recognize that the future of marketing – along with pretty much everything else – is dependent on data. That means marketers are looking to leverage their own first party data, coupled with other strategic data sets, to create a more seamless and connected consumer experience, at scale,” said Philippe Krakowsky, COO, IPG, and Chairman, IPG Mediabrands. “Kinesso allows marketers to cut through the noise in the ad tech and martech worlds, delivering clear messages to the right people regardless of channel. Combined with the capabilities of our media companies, along with our creative and marketing services agencies, Kinesso will enable our clients to drive better outcomes through marketing that is faster, more efficient and informed by a conscious commitment to data ethics. ”

Kinesso will uphold world-class privacy standards utilizing Acxiom’s privacy-by-design methodology. A key principle of Kinesso is how it sources, handles and secures consumer data, backed by Acxiom’s legacy as one of the industry’s most trusted data stewards.

In addition to his role as Chief Data and Technology Officer at IPG, Arun Kumar becomes CEO of Kinesso, while also maintaining oversight of the Acxiom business. Kinesso will operate as an independent business unit, and will benefit from close alignment with Mediabrands and Acxiom, which will serve as the unified data layer Kinesso builds upon. Cadreon, and its leadership team, will maintain its independence and branding and become part of Kinesso.

Kinesso is now operational in the US, Canada, UK, Ireland and Australia. Once fully deployed in 2020, Kinesso will offer a global footprint of 1,400 employees across 70+ markets.

Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2

Native & Programmatic Advertising

STS News Desk

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October 7, 2019

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Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2

Centro, a global provider of advertising technology, announced that its Basis software scored the No. 1 position for the Demand Side Platform (DSP) and Video Advertising categories according to G2’s Fall Grid report. G2 also listed Basis as a Leader in the Cross-Channel Advertising and Mobile Advertising categories. G2 is a global user review site that helps businesses make smarter buying decisions—access the DSP report here: www.g2.com/gated_content/tokens/8c6a1c5d-9876-4d69-9aff-6f8b3b00dacb.

“Centro’s Basis is a Leader in our Fall 2019 Grid Reports for Demand Side Platform, Video Advertising, Cross-Channel Advertising and Mobile Advertising largely because it garners high levels of customer satisfaction from the business user community,” said Rob Light, research principal at G2. “In Video Advertising, its ratings for ease of use, quality of support and ease of doing business with far exceed the industry average; and a number of its individual features garnered stellar ratings.

G2’s Grid represents the democratic voice of software users. G2 rates products and vendors based on reviews gathered from user communities, as well as data aggregated from online sources and social networks (collected through September 4, 2019). It applies a unique algorithm to this data to calculate scores in real time.

Basis is the industry’s most comprehensive, automated, and intelligent digital media platform—and is the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. Digital media teams and organizations use Basis to seamlessly integrate programmatic advertising with media planning, buying, operations, campaign analytics, business intelligence, and billing reconciliation.

Recent accolades include:

A $1.4 million benefit for agencies who have implemented Basis, according to a study conducted by an independent research firm on behalf of Centro.
Basis as a finalist in four categories (including Display DSP and Mobile DSP) in the Adweek Reader’s Choice Best of Tech Awards.
Basis named by Martech Breakthrough as Best Programmatic Marketing Platform.

“Basis delivers the perfect combination of rich features and usability, which is demonstrated by the strong ratings we’ve received in multiple advertising categories in G2 over a span of consecutive quarters,” said Tyler Kelly, president, Centro. “Having a central third-party repository of data about software and technology, that is sourced directly from users, is essential for businesses. This is the valuable role G2 plays in the media and advertising ecosystem.”

Evergage Named an Econtent 100 Award Winner for Fourth Year in a Row

STS News Desk

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October 7, 2019

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Evergage Named an Econtent 100 Award Winner for Fourth Year in a Row

Evergage’s Personalization and Customer Data Platform (CDP) Honored Among the Technologies ‘That Matter Most’ in the Digital Content Industry

Evergage, company, announced it has been named a winner in the EContent 100 for the fourth year in a row. The annual awards program – honoring the 100 companies that matter most in the digital content industry – is hosted by EContent magazine, a leading authority on the businesses of digital publishing, media and marketing.

For the first year in the award program’s history, EContent readers determined the winners – casting their votes online for standout companies that have had a major impact on the digital content industry, while shaping and improving how their clients do business. Evergage was recognized for its leading personalization and customer data platform (CDP) – used by hundreds of companies worldwide to increase customer engagement, loyalty and conversions.

“This may be the 19th annual EContent 100 list, but it’s the first time we’ve let readers choose the winners,” said Theresa Cramer, editor, EContent. “Congratulations to the companies on the list who won the hearts and votes of their peers and customers.”

Working with companies including Carhartt, Citrix, Lenovo, Walmart Mexico and many more, Evergage enables companies to aggregate, synthesize and activate their data to deliver individualized experiences – helping billions of people worldwide discover the most relevant content, products, promotions and experiences. Evergage combines its in-depth behavioral data, machine-learning algorithms and predictive analytics with data from existing systems – powering real-time personalization across websites, email, web and mobile apps, onsite search, online ads, social media, call centers and in stores/branches.

“This award from EContent is especially meaningful because it represents the voice of our clients,” said Andy Zimmerman, Evergage’s chief marketing officer. “Every day, leading companies across industries use Evergage to drive helpful, timely and individualized interactions with their own customers and prospects. By recognizing their audience members as the unique individuals they are – rather than communicating with them generically and in aggregate – companies can improve satisfaction and campaign results. We’re proud to be recognized for our role in elevating the customer experience.”

Evergage’s win in the EContent 100 comes on the heels of other recent honors for the company. Earlier this year, Evergage was named a Leader in the G2 Grid® Report for Personalization Engines, reflecting the voice of unbiased and authenticated user reviews – with Evergage earning the highest customer satisfaction rating of all solutions included. In addition, Evergage earned a gold (highest-level) Stevie Award in The 2019 American Business Awards® for improving personalization with artificial intelligence, and was named a “Best Marketing Solution” in the 2019 Golden Bridge Awards.

Metadata.io Integrates with Oracle Eloqua For Automatic Marketing Operations

STS News Desk

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October 7, 2019

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Metadata.io Integrates with Oracle Eloqua For Automatic Marketing Operations

Metadata.Io’s Leading AI-Powered Marketing Operations Platform Helps Marketers Drive Bottom-Of-The-Funnel Results with Integration to Oracle Eloqua

Metadata.io, the AI-powered marketing operations platform and a Silver level member of Oracle PartnerNetwork (OPN), announced that it now integrates with Oracle Eloqua, part of the Oracle Marketing Cloud, for automatic marketing operations. Metadata leverages patented AI technology to automatically target, experiment, execute, attribute and optimize digital ad campaigns. With Metadata, marketers minimize time-consuming manual tasks, while maximizing the value of their paid campaigns and technology stack for stronger ROI and a higher volume of qualified leads.

“Our integration offers Oracle Eloqua customers the ability to leverage their technology stack to automatically amplify MQLs that will drive ROI,” said Gil Allouche, CEO of Metadata.io, “Our aim is to transform marketing operations by eliminating tedious manual work and replacing it with AI that will not only build a predictable pipeline, but will empower marketers to focus on the creative and strategic work they enjoy most.”

Metadata’s AI-powered marketing operations platform enables Oracle Eloqua customers to:

Automatically deploy hundreds of social advertising campaigns against target accounts in one click
Retrieve, enrich and push opt-in inbound leads from account-based advertising campaigns directly to Oracle Eloqua lists
Automatically optimize campaigns based on pipeline impact, engagement, or MQLs who progress down the funnel

Metadata is the AI-powered marketing operations platform for predictable B2B lead generation. Its patented AI engine acts as a “super-brain,” smartly augmenting digital marketing campaigns by running operations at a scale not humanly possible. Metadata automatically identifies target prospects, runs multivariate tests and operational tasks, and optimizes campaigns in real-time to provide ROI. With customers like Nutanix, Nexmo, Zendesk, Zuora, TripActions and Splunk, Metadata has risen to the top by delivering actual demand backed by MQLs and predictable pipeline.

Celigo Raises $20 Million in Series B Round to Meet Surging Global Demand for Its Next-Generation Integration Platform (iPaaS)

STS News Desk

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October 7, 2019

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Celigo Raises $20 Million in Series B Round to Meet Surging Global Demand for Its Next-Generation Integration Platform (iPaaS)

Investors Include NewSpring Capital, Blossom Street Ventures and TVC Capital

Celigo, the next-generation integration platform as a service (iPaaS) provider for both IT and business users, announced that the company raised $20 million in a Series B round to meet surging demand, expand product development, and fuel global expansion. The funding round was led by NewSpring and joined by Blossom Street Ventures and current investor TVC Capital.

Celigo’s unique iPaaS solution allows people across a range of technical skill levels to easily connect applications together and drive business process automation. The platform’s design, along with a catalog of hundreds of pre-built application connectors and Integration Apps, allows users to quickly build, manage and handoff complex integrations at scale, requiring fewer IT resources and lowering total cost of ownership.

“Celigo has reimagined what integration should be,” said Jan Arendtsz, founder and CEO of Celigo. “With today’s proliferation of business applications, the older generation of iPaaS solutions has hit its limits. Celigo’s mission is to simplify the building and management of all integrations, without any compromise in capabilities, so that both IT and business users can work side-by-side to automate business processes. The balance between simplicity and complexity is difficult to achieve, and Celigo has found it in this new approach to iPaaS.”

“Forward-thinking companies that have invested in best-of-breed SaaS are looking for a better way to automate business processes as they mature,” added Arendtsz. “There is demand everywhere for business process automation. Our hypergrowth is showing that our vision is coming to fruition.”

Most of the integration platforms deployed today were built more than ten years ago to serve the needs of the first wave of SaaS adoption and were designed purely for IT users. With the proliferation of SaaS apps in companies of all sizes, this model does not scale, and the fast-growing iPaaS market is ripe for disruption. Celigo integrator.io was born in the cloud and is the only iPaaS to combine a no-code, guided user experience for business users with advanced extensibility with complex business logic for development teams. Celigo also pioneered Integration Apps: individually licensed, pre-built yet highly configurable integration use cases built on an iPaaS that connect other SaaS apps. The flagship Salesforce-NetSuite Integration App has been the gold standard for automating lead-to-cash processes between CRM and ERP applications for over 1000 companies.

“As companies, both small and large, seek digital transformation to compete in the modern economy, they’re looking for integration solutions to automate business processes at scale and with quick time to value,” said Brian Kim, NewSpring Partner. “We believe Celigo is well-positioned to capture greater iPaaS market share due to its unique simplicity and flexibility.”

“We are thrilled with Celigo’s progress to date and believe that this next round of funding will fuel our next level of growth,” said TVC Capital Managing Partner, Steve Hamerslag, who reinvested in this round.

With this round, Celigo has raised a total of $32 million in funding to-date. With offices in the US, Netherlands, India, and the Philippines, Celigo plans to use the investment in new user experiences, advanced AI technologies, and new geographies.

Celigo’s growing roster of customers includes many well-known brands such as ServiceMax, J.D. Power, Glassdoor, Twilio, Crossfit, Wolters Kluwer, Buscemi, Tea Forte, Brandmuscle, Pure Storage, Quora, TRX, Schneider Electric, Juniper Networks, SumoLogic, Lucky Brand, Vice Media, Cision, Cloudflare, Docker, and thousands of other companies.

Integrate.ai to Demonstrate AI-powered Customer Intelligence Platform at BankAI 2019

STS News Desk

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October 7, 2019

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Integrate.ai to Demonstrate AI-powered Customer Intelligence Platform at BankAI 2019

Steve Irvine, Founder & Ceo, Will Also Participate in On-Stage Panel at Annual AI Conference for Banking Executives

integrate.ai, the leader in AI-powered customer intelligence, will demonstrate its latest AI innovation for retail banks at BankAI 2019. Integrate.ai’s Founder & CEO, Steve Irvine, will also be participating in an on-stage panel to discuss how banks can use AI and cross-industry intelligence to boost customer acquisition and engagement while fostering trust and maintaining consumer privacy.

As consumers become increasingly aware of the risks surrounding data collection and the use of their personal information, it’s critical for banks and other financial institutions (FIs) to adopt responsible AI measures to protect consumer data while better serving their customers with individualized experiences.

“Banks and other FIs are increasingly recognizing the value of integrating AI across their online and mobile channels, but are still faced with several roadblocks with respect to creating individualized experiences in a responsible, ethical way,” said Irvine. “At integrate.ai, we believe it’s our mandate as an AI platform provider to ensure the financial services industry is building systems with responsible AI in mind.”

To learn more about integrate.ai’s AI-powered customer intelligence platform, BankAI delegates should visit booth 105 at BankAI 2019. Integrate.ai will demonstrate its AI-powered customer intelligence platform that enables banks and other FIs to improve customer acquisition and engagement using third-party intelligence to deliver real-time individualized experiences without the need for personally identifiable information (PII).

Banking and Responsible AI
This summer, TD Bank Group surveyed consumers and brought together experts in the AI field, including integrate.ai’s Chief Technology Officer (CTO), Mike Shaver, to identify critical areas of focus for the financial services industry. The result was a white paper entitled, “Responsible AI in Financial Services,” that explores how financial institutions can adopt and develop best practices on the responsible use of AI. The research found that while consumers are eager for more relevant and highly personal experiences, they are wary of the risks inherent in any form of automation.

integrate.ai is an AI-powered customer intelligence platform that helps consumer businesses make precise predictions about customers needs so they can deliver more meaningful and relevant digital interactions that drive better business outcomes. Our SaaS platform integrates with existing systems and then uses privacy-preserving AI techniques to enrich customer data sources with insights from other industries. This paints a richer, more complete picture of the customer—without sacrificing consumer privacy or security

Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform

STS News Desk

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October 7, 2019

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Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform

First OpenRTB Programmatic Platform Available on over 100,000 Screens Across the US in leading Airports and Convenience Stores

Kubient, a full-stack audience digital marketing platform, announced the launch of the industry’s first Real-Time Bidding Digital Out-of-Home (DOOH) advertising solution. Disrupting the legacy programmatic DOOH industry, Kubient’s patent-pending oRTB solution connects the DOOH channel into the digital marketing ecosystem. Buyers and sellers now have access to a marketplace to dynamically trade, distribute and execute omnichannel audience retargeting. This unlocks significant value for marketers and owners by removing friction points, increasing audience reach, enabling access efficiency and maximizing inventory fill rates.

“Programmatic has become commonplace among digital advertising, however, DOOH has been one of the last to innovate,” said Chris Andrews, Chief Digital Officer of Kubient. “We saw a need in the market for a transparent, open platform to buy and sell DOOH inventory in real-time. Now, brands that want to reach consumers at high foot-trafficked venues can leverage our integrated full stack audience platform to reach, optimize and connect with their audiences with the efficiency available to marketers in every other digital marketing channel, in addition to retargeting them throughout the day across all digital channels.”

Kubient currently offers inventory from NRS and ReachTV. During Q4 of 2019, Kubient will be onboarding additional inventory partners across the US and Canada.

Kubient’s patent-pending RTB DOOH technology transforms the DOOH ad-trafficking process into a real-time programmatic advertising transaction, allowing demand side platforms (DSPs) and other programmatic platforms to bid on DOOH inventory in real-time, similar to how OpenRTB video and display bidding is handled for desktop and mobile devices. Kubient will offer advertisers both a managed service and self-service solution.

“Kubient offers advertisers the opportunity to buy inventory in real-time, unlike any other platform in the marketplace,” said Eli Korn, Chief Operating Officer, NRS. “With Kubient, buyers can seamlessly access our inventory and launch campaigns at the right cost, which will ultimately reach the millions of consumers that engage with our network every day.”

“Our team’s commitment to disruptive innovation has yielded patent pending technology to advance the industry,” said Kubient CEO Peter Bordes. “With the addition of the first programmatic DOOH solution that offers real-time bidding, we are now one of the only platforms that offers the ability to offer true hyper-targeted, omni-channel campaigns, with superior fraud protection.”

New OmniVision Image Sensor Captures Premium Video With HDR and Provides Excellent Ultra Wide Angle Photo Performance

STS News Desk

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October 7, 2019

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New OmniVision Image Sensor Captures Premium Video With HDR and Provides Excellent Ultra Wide Angle Photo Performance

12MP Sensor Offers Unprecedented Combination of Large Pixel Size, Selective Conversion Gain, 4-Cell HDR and High Speed Video

OmniVision Technologies, Inc., a leading developer of advanced digital imaging solutions, announced the OV12D, a 1.4 micron 12 MP image sensor with selective conversion gain (SCG) for the optimum balance between low-light image quality and high dynamic range (HDR). The OV12D features a large 1/2.4″ optical format, on-chip 4-cell remosaic color filter, high speed phase-detection autofocus (PDAF) and extra pixels for 4K2K video electronic image stabilization (EIS). As a result, the OV12D provides designers with both professional quality video, especially for low light conditions, and ultra wide angle photos in smartphones with multicamera configurations. This unique combination of features also makes the sensor ideal for high end front-facing selfie cameras.

According to TSR, the number of smartphones with two or three main cameras will grow from just 8% of the market in 2017, to over 20% by 2022, when the estimated total market size will be 5.5 billion phones. Additionally, Yole Développement predicts that, on average, there will be three cameras per smartphone by 2022.

“With multiple world-facing cameras becoming more common in premium smartphones, manufacturers are looking to not only increase the image quality of those cameras, but also to maximize their applications, in order to further differentiate their products,” said Arun Jayaseelan, senior marketing manager at OmniVision. “The OV12D sensor leverages OmniVision’s advanced pixel technologies and HDR expertise to enable mobile phone makers to use their ultra wide cameras to capture premium quality video with on-chip, 3-exposure HDR, even in low light conditions.”

SCG allows the pixel conversion gain to be dynamically switched between low and high, depending on the scene being captured. When capturing images under low light conditions or with dark areas, high conversion gain can help lower noise and improve the signal-to-noise ratio, when compared with a traditional low conversion gain pixel. Likewise, when set to low conversion gain, the sensor has a higher full well capacity, which helps to provide more detail when capturing scenes under bright light. This improves the signal-to-noise ratio under bright light as well as the pixel’s overall dynamic range. In combination with the OV12D’s other features, including PureCel®Plus pixel technology for reduced cross talk and maximum quantum efficiency in low light, secondary smartphone cameras equipped with the OV12D are able to capture the industry’s highest quality video and ultra wide angle photos.

The OV12D is a native 16:9 aspect ratio image sensor that uses a 4-cell color filter pattern. It has on chip 4-cell to Bayer remosaic, in order to provide 4K video at 60fps with 20% additional pixels for EIS. In a 4-cell binned mode, it can output an impressive 3MP/1080p resolution with 20% additional pixels for EIS video and images at four times the sensitivity. Additionally, it supports 3-exposure HDR with on-chip combination and tone mapping, offering best in class HDR video. The user experience is enhanced with the ability to fast switch between the preview and capture modes, in combination with high speed PDAF. This sensor also supports both CPHY and DPHY interfaces, and can output 12MP 16:9 captures at 60fps, 4K video at 60fps and 1080p video at 240fps.

MindTickle Claims Leader Ranking In Four G2 Sales Acceleration Software Categories

STS News Desk

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October 7, 2019

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MindTickle Claims Leader Ranking In Four G2 Sales Acceleration Software Categories

Standing demonstrates MindTickle’s strength in software for Sales Enablement, Sales Coaching, Sales Training and Onboarding, and Sales Performance Management

MindTickle, the leader in Sales Readiness technology, announced it has secured leadership positions in four categories of Sales Acceleration Software. Fueled by reviews and ratings from real users on G2, the company earned “Leader” status in Sales Training and Onboarding Software, Sales Enablement Software, Sales Coaching Software, and Sales Performance Management Software categories. Altogether, the G2 Grid rankings demonstrate both MindTickle’s position as the preeminent vendor of Sales Readiness solutions and its impressive reputation among users.

“MindTickle’s leadership ranking on G2 is a reflection of the adoption, usage as well as the value that our customers are receiving,” said Gopkiran Rao, chief strategy and marketing officer at MindTickle. “We’re always striving to ensure our platform is meeting and exceeding the needs of users. The overwhelming number of five-star reviews and our resulting favorable placement on the G2 Grids is a compelling recognition from customers. The voice of our users powers MindTickle’s drive to innovate and we are grateful to partner with the world’s most customer- and employee-centric companies to advance sales readiness.”

In the G2 Grids, MindTickle outranked its competitors as the Highest Rated solution across all segments based on user satisfaction in three of the four categories — Sales Enablement Software, Sales Training and Onboarding Software, and Sales Performance Management Software. For the Enterprise Company segment, MindTickle was the Highest Rated across all four categories — Sales Coaching Software, Sales Enablement Software, Sales Training and Onboarding Software and Sales Performance Management Software.

“These awards are a reflection of not only the achievements of our customers but also the unwavering diligence of the teams supporting those customers,” said Nishant Mungali, chief product officer at MindTickle. “Our continued success is predicated on the success and happiness of our customers, so we do everything in our power to ensure the highest quality of engagement. This is reflected in world-class customer support and services, as well as engineering and product expertise that is second to none. As the only data-driven sales readiness platform that combines on-demand training, micro-learning sessions, coaching and role-plays to improve skills and put knowledge into action for customer-facing teams, we’re redefining what enablement and readiness mean for companies globally.”

G2’s real-time and unbiased user reviews help companies objectively assess what is best for their business. G2 calculated the user satisfaction score using a proprietary algorithm that factored in users’ ratings from review data. As with the satisfaction score, G2 used its proprietary algorithm to measure user ratings on how easy MindTickle is to administer, how well it meets business requirements and more.

TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms

IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom

Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2

Metadata.io Integrates with Oracle Eloqua For Automatic Marketing Operations

Celigo Raises $20 Million in Series B Round to Meet Surging Global Demand for Its Next-Generation Integration Platform (iPaaS)

Integrate.ai to Demonstrate AI-powered Customer Intelligence Platform at BankAI 2019

Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform

New OmniVision Image Sensor Captures Premium Video With HDR and Provides Excellent Ultra Wide Angle Photo Performance

MindTickle Claims Leader Ranking In Four G2 Sales Acceleration Software Categories

Popular Posts

TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms

IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom

Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2

Metadata.io Integrates with Oracle Eloqua For Automatic Marketing Operations

Celigo Raises $20 Million in Series B Round to Meet Surging Global Demand for Its Next-Generation Integration Platform (iPaaS)

Integrate.ai to Demonstrate AI-powered Customer Intelligence Platform at BankAI 2019

Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform

New OmniVision Image Sensor Captures Premium Video With HDR and Provides Excellent Ultra Wide Angle Photo Performance

MindTickle Claims Leader Ranking In Four G2 Sales Acceleration Software Categories

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