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Nation’s First All-Digital Airport Advertising Network Debuts with 82 Screens at Norman Y. Mineta San Jose International Airport

Clear Channel Airports Redefines Media Sponsorships with Launch Brands Google Cloud & Alaska Airlines, Rolls Out CCO RADAR for Airport Advertisers

Clear Channel Airports (CCA), is bringing a cutting-edge advertising network to the Capital of Silicon Valley transforming the country’s fastest growing airport, Norman Y. Mineta San Jose International Airport (SJC), into the first all-digital and most advanced advertising and sponsorship program in the US.

CCA, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., will also offer the Out-of-Home (OOH) industry’s first-to-market, integrated suite of audience planning, amplification and measurement solutions – CCO RADAR – to select CCA advertisers.

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The all-digital program includes inaugural foundation sponsors Google Cloud and Alaska Airlines and goes live Nov. 2019. And in a nationwide first for airport media, CCA will make the ad network available exclusively to foundation sponsors and a limited number of campaign advertisers, affording these select advertisers the opportunity to engage with the more than 15 million passengers who pass through the airport annually.

“Alaska is thrilled to be a founding partner with Clear Channel Airports to help modernize the way guests interact with advertising at the San Jose Airport,” said Natalie Bowman, Alaska Airlines’ managing director of brand and marketing communications. “With Silicon Valley as a leading global innovation epicenter, the airport is a ripe area to target inbound and outbound flyers with cutting-edge technology solutions that will bring advertising to the forefront of the consumer experience.”

In addition to SJC’s foundation sponsors, other Silicon Valley leading tech brands have purchased advertising campaigns guaranteeing their messaging will run across SJC’s entire network of 82 new digital screens (over 5,000 sq. ft. digital signage). The exclusive foundation sponsorships and campaign advertising programs represent an industry pivot in transacting airport media from a screen-by-screen, terminal-by-terminal or even network-by-network basis to a complete airport-wide takeover.

Moreover, this CCA strategy, will see SJC doubling its advertising revenue, setting a new bar for revenue per passenger.

“With San Jose as the world’s tech capital, this is the most appropriate place to launch the U.S.’s first all-digital airport advertising network,” said John Moyer, SVP, Development and Operations, Clear Channel Airports. “We’ve worked on this foundation sponsor strategy over the past year and SJC’s team played an integral role developing the most advanced airport advertising program available in the US Having tech and global giants like Google Cloud and Alaska Airlines on board to launch this industry redefining program reflects the incredible innovation and modernization SJC can offer brands.”

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The nation’s first all-digital advertising program at SJC also marks the first application of the company’s industry-leading suite of data-driven solutions for effective planning, amplification and measurement, known as Clear Channel Outdoor RADAR.

CCO RADAR answers the call of next gen OOH marketers by bringing powerful digital insights to the physical world of OOH advertising.  Now including airports, CCO RADAR leverages anonymous, aggregated mobile location data to help advertisers understand consumer mobility, behavior and campaign outcomes.

Utilizing Intel technology, CCA developed the first all-digital airport advertising network. “CCA’s network of 82 new digital screens represent the future of digital out-of-home (DOOH) media advertising, where the screens are addressable, accountable and attributable,” said Jose Avalos, Intel VP IOT Group & GM Visual Retail. “This is moving the DOOH industry from the old model of one-to-many media to a model of one-to-a-custom audience.”

San Jose is the world’s leading tech epicenter with more than 100 companies located within 18 miles of SJC. SJC is America’s fastest growing airport with nearly 80 months of consecutive year-over-year passenger traffic growth. Its affluent passenger base includes highly educated business decision makers and influential affluent leisure travelers making the airport a very lucrative advertising platform for the world’s largest brands.

“As Silicon Valley’s airport, SJC is the perfect place for Clear Channel Airports to launch the nation’s first all-digital advertising program,” said John Aitken, Director of Aviation, Norman Y. Mineta San Jose International Airport. “This truly transformational approach to airport advertising not only fits our culture of innovation, but also introduces new revenue opportunities that will enable us to support our industry-leading growth.”

“Norman Y. Mineta San Jose International Airport’s transformation into the first all-digital airport advertising program in the U.S., combined with CCO RADAR’s industry-first data and measurement solutions, is a gamechanger that ushers in a visually striking experience, measurable world of exciting opportunities and unbeatable platform for brands to engage with air travelers,” said Morten Gotterup, President, Clear Channel Airports. “CCA has served SJC for over 12 years and we couldn’t have done it without their incredible partnership and forward thinking. The exclusive foundation sponsors we’ve secured for the new all-digital advertising network speaks volumes to the future facing media products and solutions we’re making possible together with our airport partners and in turn are able to offer to brands.”

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Stitcher Continues Global Expansion of Advertising Business in Canada and Australia

Industry Leaders the Podcast Exchange and Whooshkaa Help to Connect Premium Stitcher Content with Canadian and Australian Advertisers

Stitcher, the best place to listen to, produce and monetize podcasts, has announced it will work with Canadian-based The Podcast Exchange (TPX) and Australian company Whooshkaa to offer advertisers in those countries the opportunity to buy advertising inventory across Stitcher’s top-tier podcasts.

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This announcement comes on the heels of Stitcher’s expansion into Europe earlier this year with the launch of Podfront UK, a joint venture with Wondery. Now Stitcher is tapping into the regional expertise of TPX and Whooshkaa to connect advertisers in Australia and Canada with its roster of more than 250 podcasts.

With more than a third of Canadians and a growing Australian audience listening to podcasts – including international favorites from Stitcher’s inventory such as “Oprah’s SuperSoul Conversations” and “Freakonomics Radio” – the demand for popular podcast programming has never been higher.

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Canada and Australia are both countries with a rich audio heritage and growing demand for top-tier spoken word content,” said Erik Diehn, CEO of Stitcher. “By working with TPX and Whooshkaa, Stitcher can tap into their unparalleled insights within their respective markets to continue to cultivate that listenership and give Australian and Canadian advertisers a better way to connect with highly engaged podcast audiences.”

Stitcher is the best place to listen to, produce and monetize podcasts. The Stitcher app, available for iOS and Android devices, is one of the world’s most popular podcast listening platforms, with a growing network of original content and a premium subscription service. Stitcher is the parent company of Midroll Media, the leading podcast advertising network representing over 200 of the world’s largest podcasts, and top-ranked comedy podcast network Earwolf.

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New Scripps Octane Advertising Solution Connects Local Advertisers to Premium Audiences Through OTT Video

As audiences consume content in an increasingly multiplatform environment, The E.W. Scripps Company has introduced Scripps Octane – a new tool for advertisers to reach these audiences across a variety of premium over-the-top (OTT) video brands and platforms, track impressions and efficiently optimize their advertising campaigns.

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Scripps Octane is a new TV advertising platform that helps local advertisers target their ideal customers across a range of OTT video and streaming television providers. Scripps sales teams help customers build targeted OTT campaigns that can be highly customized across devices, day parts, geographies and consumer interests. It gives advertisers an easy way to track their campaigns’ reach and effectiveness to optimize their marketing budgets with a data-supported strategy.

“We know that about 204 million people in the U.S. will view OTT content this year, and those audiences are increasingly diverse in terms of their interests and consumption habits,” said Missy Evenson, vice president of sales, Local Media, at Scripps. “Scripps Octane represents a path for our local advertisers to reach these audiences with built-in transparency and reporting tools to ensure their messages are resonating with the right audiences. We are excited to bring this solution to advertisers across the country as they navigate the changing broadcasting landscape.”

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Building on Scripps’ robust history in OTT advertising, Scripps Octane introduces a new standard in customer-facing reporting and website tracking with its Premium and Regular offerings:

  • Scripps Octane Premium offers direct ad placements with premium providers and allows advertisers to place ads within specific content categories such as sports, news or Spanish language programming.
  • Scripps Octane Regular offers ad placement through a combination of direct relationships and on-demand exchanges to help advertisers maximize their marketing spend.

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Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV Advertising

Building on Its Existing Standards-Based Audience Definitions, the OpenaAP Market Now Helps Advertisers Power Audience-Based Campaigns Across Linear TV and Long-Form Digital Video

OpenAPthe advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, announced it has launched the OpenAP Market, an open marketplace that now offers premium video advertising inventory and unified audience-based buying across the largest collection of digital and linear television programming. The release expands OpenAP to include digital, introducing a massive addressable footprint with cross-publisher optimization against audience segments.

OpenAP’s 2.0 release builds on its existing audience definition standard and enables marketers to seamlessly define an audience and create cross-platform, cross-publisher campaigns. OpenAP offers the largest consolidation of premium TV programming delivered as both linear and digital, reaching more than 90% of all U.S. television audiences through its combined member footprint of 20 cable networks, 3 broadcast networks and a vast array of digital video. Members of OpenAP include FOX, NBCUniversal, Viacom and Univision. The marketplace launched in a closed beta program in September and is now available to all advertisers as of the October 1 official release.

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David Levy, chief executive officer of OpenAP, commented: “Two years ago, OpenAP was founded on the thesis that the only way for advanced advertising to truly scale was for TV networks to come together and collaborate to create new standards that would push our industry forward. Because of the partnership and investment made by Fox, NBCUniversal and Viacom, this launch marks a significant milestone that we believe will fundamentally change the way TV advertising is bought and sold. The OpenAP Market helps solve a critical need for advertisers, and I’m incredibly proud that we have delivered on our promise of bringing new buying power in time for fall campaigns.”

The OpenAP Market was created to serve the needs of advertisers through an open philosophy and data agnostic approach, making it easy and simple for brands to realize the scale of advanced advertising on TV. By connecting directly to agency planning systems and approved demand-side platforms (DSPs) via standard APIs, the marketplace reduces friction in accessing advertising inventory and increases speed to market for advanced audience-based buys.

The new capabilities available in the OpenAP Market offer the following benefits to advertisers:

  • Create Audience: Buyers can create, upload and augment an audience, as well as collaborate with OpenAP to build or extend an audience using custom or licensed data;
  • Define Goals: Advertisers can define a single cross-publisher, cross-platform campaign and review one forecast of goals based on media plans from each network;
  • Increase Reach: Advertisers can access unified, cross network forecast insights to drive more effective allocation of budget for message delivery.

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Buyers will then receive a consolidated, optimized linear media plan, as well as unified optimized media plans for digital. OpenAP will provide insight into both pre- and post-campaign analytics to enable strategic allocation of budget.

In a joint statement, Meredith Brace, EVP of Client Solutions and Portfolio Marketing at FOX; Krishan Bhatia, EVP of Business Operations and Strategy at NBCUniversal; and John Halley, EVP and Chief Operating Officer, Ad Solutions at Viacom, said: “We share an ambition to transform the future of television advertising by making it easier for advertisers to buy precise audiences across both digital and linear inventory. Together we believe that by making audience-based buying consistent, frictionless and guaranteed, we will ultimately enhance the viewing experience, making ads more relevant and engaging for consumers. Now with the official launch of the OpenAP Market, we are thrilled that buying advanced advertising across our collective environments in a unified, singular campaign is a reality for advertisers.”

Commenting on the impact to advertisers, AJ Kintner, VP of Media & Publisher Solutions at Merkle, said: “The new OpenAP Market enhances the ability for Merkle to help brands execute person-based marketing campaigns for both linear and digital. We believe that with these expanded capabilities it will help clients easily and efficiently create guaranteed TV plans against their audiences.”

The announcement follows organizational advancements in 2019 designed to accelerate the vision originally set forth for the organization in 2017, including the unveil of the next iteration in April; the appointment of David Levy as CEO in May; and most recently the hire of key executive leaders Chief Product Officer Ed Davis and SVP, Head of Marketing & Communications Brittany Slattery.

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ABBYY Pumps FlexiCapture with Machine Learning Technology to Process Enterprise Content at Industry Leading Rates

Comprehensive Content Intelligence Platform Boasts Significant Accuracy Improvements

ABBYY, a global leader in Digital IQ, announced FlexiCapture 12 has enhanced machine learning (ML) technology to further improve the accuracy and speed of processing enterprise content. The modern intelligent document processing (IDP) platform delivers a unified platform whether deployed on premise, in the cloud or called by developers using SDK or RESTful APIs.

 

FlexiCapture meets the needs of organizations struggling to capture and transform unstructured content locked within documents, forms and correspondence into meaningful structured data needed to fuel automation in the cloud or on-premise. These include invoices, claims, new account opening and customer onboarding documents, purchase orders, bills of lading and contracts – content that impacts revenue and the customer experience.

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“Powered with ML and AI, ABBYY FlexiCapture is the most comprehensive, robust, and technologically advanced platform that supports organizations’ digital strategies,” commented Bruce Orcutt, Senior Vice President of Product Marketing at ABBYY. “Customers and partners are able to process more transactions faster, with fewer errors, improve customer service, reduce costs and make smarter process decisions.”

Additionally, ABBYY is testing the application of natural language processing (NLP) technology in FlexiCapture to extend capture capabilities to unstructured documents. NLP will make unstructured data easier to understand, analyze and consume by providing structure through content classification and entity extraction.

Currently, up to 90% of enterprise content is unstructured and growing up to 65% per year, according to Cognilytica. Analysts also assert that most unstructured data goes unanalyzed and valuable information is “lost” and unable to be used because of the complexity of extracting valuable information. Through the use of ML and AI, internal ABBYY tests demonstrated that FlexiCapture 12.3 can achieve a more than 93% extraction accuracy rate that can feed data into robotic process automation (RPA), business process management (BPM) and content driven process engines.

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Other industry-leading performance enhancements include:

  • Overall FlexiCapture 12.3 platform performance is improved by 50% for small batches (3-5 pages) and 10% for large batches (100 pages)
  • Updated neural network improved invoice extraction quality
  • New machine learning methods increased extraction rates and improved processing of complex tables

ABBYY was recognized by Everest Group as a leader in its Intelligent Document Processing products PEAK Matrix Assessment 2019. Everest Group defines IDP as any software product or solution that captures data from documents, categorize and extracts relevant data for further processing using AI technologies.

“Our continued investment in applying AI technologies to FlexiCapture to improve performance is an example of our continued leadership in intelligent document processing,” added Orcutt.

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Shopbrain Harnesses AI to Predict the Best Time to Buy Online

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Consumer Champion Introduces a Price Prediction Feature to Let Shoppers Know If the Price of a Product Is Likely to Increase or Decrease Before They Buy

Shopbrain, the AI-powered shopping assistant that helps online shoppers find the best price in seconds – announced a new price prediction feature that advises shoppers if it’s the right time to buy the product they are shopping for. This industry first feature predicts if the best price they’ve found is likely to increase or decrease in the next 10 days.

“Consumers using Shopbrain are finding the best price faster and easier than ever before with Shopbrain,” said James Cunningham, CEO and Co-Founder of Shopbrain. “No matter where they shop or what they are shopping for, we’re searching real time to find them the best deal. However, it’s also crucial to know if today’s price is truly a deal or if there’s a better price potentially around the corner. That’s why we’ve harnessed the power of AI and machine learning and analyze past and present price distribution in order to predict what may happen and inform consumers at a crucial time in their purchase journey.”

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Shopbrain’s new prediction feature tells consumers when they’ve found a ‘Hot Deal’ if it’s one of the best prices they have seen over the past several months and is unlikely to drop any further. Or, Shopbrain will tell you to ‘Wait’ if it looks likely that a better deal may be available soon.

“We’re aiming to give consumers confidence whenever they shop online,” continued Cunningham. Shopbrain gives completely independent and transparent results to shoppers – we don’t care where they shop, we just believe they should know where the best price is. And now we’re helping build price confidence further by knowing the best time to buy.

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Shopbrain was founded by James Cunningham and Nick Zhu to help consumers find the best price wherever they shop whether it’s from the comfort of your home or in-store. On average Shopbrain finds a shopper savings of over $300 per month. Shopbrain’s AI technology is a first-of-its-kind shopping assistant.

Shopbrain, from meta-search engine and big data company Yroo, is a virtual shopping assistant powered by artificial intelligence to find online shoppers the best price in real time. Through AI, Shopbrain searches thousands of retailers, merchants and search engines, including Amazon, Best Buy, Home Depot, Walmart, eBay, Google Express and catalogues over 1 billion products. The shopping assistant empowers users to discover, compare and assess prices and customer reviews, aggregating data from thousands of sites in seconds and ultimately saving online shoppers time and money.

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FieldFLEX Mobile Announces the Appointment of Michael Brown as Chief Revenue Officer

FieldFLEX, the leading developer of mobile enterprise software for corporate real estate, enterprise asset management (EAM), and workplace management (IWMS), has announced the appointment of Michael Brown as Chief Revenue Officer.

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Mr. Brown brings a wealth of experience in retail operations, facility services and business development. He will be leading the expansion of FieldFLEX product and solution sales into new market segments. In addition, Mr. Brown will head the sales division for the company.

“I am very excited about this company’s potential as it continues to achieve exceptional growth year-over-year. We will be expanding into new market verticals with our offerings and to businesses that have a real need for the FieldFLEX mobile software, particularly for inspections framework,” states Mr. Brown.

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“Michael possesses an ability to target businesses who need simple mobile work management and checklist solutions that solve unique problems. Customers are eager to sign up with FieldFLEX when they understand results can be instant,” says Steve Lisle, FieldFLEX’s Chief Commercial Officer. “Going to new markets with this approach will open up new customer opportunities and shorten contracting turnaround.”

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4ocean Commits 1% of All Sales to Environmental Causes

Joins Global Community to Give Back

4ocean, the purpose-driven company founded to help end the world’s ocean plastic crisis, has officially joined 1% for the Planet, committing to donate 1% of annual sales to support non-profit organizations focused on environmental causes.

Since its founding in 2017, 4ocean has been on a mission to stop the ocean plastic crisis by recovering trash from the world’s oceans and coastlines, while advocating for sustainable innovation and inspiring people around the world to reduce their consumption of single-use plastics.

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Through worldwide support and the sale of its post-consumer recycled material bracelets and other products, 4ocean pledges to remove one pound of trash from oceans and coastlines for every product sold.

“We’re excited that in addition to our One Pound Promise, we’re now able to offer customers another way to help the environment,” said 4ocean co-founder Alex Schulze. “Similar to our efforts in ocean trash removal, 1% for the Planet relies on a worldwide community to work together in order to improve our planet. We’re honored to be part of this movement, alongside so many influential members, brands, and non-profit organizations.”

To date, through their ongoing trash removal operations, 4ocean has officially removed more than six million pounds of trash from the ocean and coastlines – a statistic that is documented and audited by the Better Business Bureau. The company currently employs more than 300 people in the US, Indonesia, and Haiti.

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“Currently, only 3% of total philanthropy goes to the environment and, only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of member businesses is doing its valuable part to increase giving and support on the ground outcomes. We’re excited to welcome 4ocean to our global movement of over 2,000 businesses,” says Kate Williams, CEO of 1% for the Planet.

By contributing 1% of their annual sales, over 2,000 1% for the Planet members from 45 different countries have raised over $225 million to support approved environmental non-profits around the globe. Non-profits are approved based on referrals, track record and environmental focus. Thousands of non-profits worldwide are currently approved.

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John Sheehan Promoted to Senior Vice President of B2B Channel Sales at Sharp Electronics Corporation

 Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation (SEC), announces that John Sheehan is being promoted to Senior Vice President of B2B Channel Sales.

John is a B2B industry veteran. Prior to Sharp, he led sales and marketing organizations at both LG Electronics and NEC Display Solutions. He has proven successful in creating and implementing sales strategies, increasing marketing ROI and driving revenue growth. John joined Sharp in 2013 to lead its professional AV and IT channel sales teams. After considerable success, his role was expanded in 2017 to include responsibility for the document business channel sales in the US

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The promotion is in recognition of John’s outstanding leadership in driving the growth of Sharp’s channel business. John will lead Sharp’s document channel and professional AV B2B regional dealer sales teams, government account sales teams and field service, solutions and training teams as the business continues to evolve into an integrated smart office.

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“After assuming the sales leadership role, John made an immediate impact on the business that has triggered outstanding market share growth,” said Mike Marusic, President and CEO of Sharp Imaging and Information Company of America.  “We are excited to recognize his contributions and look forward to his continued success.”

“As Sharp continues to build on a great team and culture, it has been my honor to be part of the success,” said John Sheehan, Senior Vice President, Channel Sales. “I am able to interact daily with a great organization as well as work with the best customers in the industry. I look forward to being part of Sharp’s continued success and growing leadership in the smart office.”

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Nextdoor Announces Local Deals for Businesses to Reach Local Customers

Nextdoor is launching Local Deals, allowing businesses, service providers, and neighbors for hire to target their online marketing efforts to their most valuable customers, the people in their neighborhood. With Local Deals, businesses only pay to communicate with the people they want to reach, utilizing Nextdoor’s new hyper-local targeting tool.

Starting , businesses that have set up their free Business Page on Nextdoor can create a Local Deal to promote a sale, discount, or other incentive to reach new and existing customers in exactly the neighborhoods they want to target. According to research, 90% of consumers make the majority of their purchases within 15 minutes of their home, and Nextdoor is the only platform where businesses can ensure Local Deals reach real neighbors with verified addresses at the neighborhood level.

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“On Nextdoor, we connect businesses with neighbors who become loyal, lifelong patrons,” said Tatyana Mamut, Nextdoor’s Head of Product. “With 40 million Recommendations and 76% of members sharing that they’ve been influenced by a neighbor’s suggestion on Nextdoor, word of mouth has always been a major part of our platform’s neighbor-to-business connection. Businesses can now utilize Local Deals as that extra push to get neighbors in their doors or in their networks, and then recommending them to their community.”

In early testing for Local Deals, businesses across America have used the new feature to make introductions to their communities, spread the word about promotions or special offers, and increase leads and sales. Sue Randall, manager of La Fiorentina Steakhouse Italiana in Punta Gorda, FL, reported that breakfast sales grew 20% with the help of Local Deals.

“In just one month, our Local Deal helped us reach tens of thousands of people who we know live in our target neighborhoods,” shared Tom Worley of Texas fast-casual chain, The Toasted Yolk Cafe. “That’s huge for us.”

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Members will see Local Deals in areas of the platform they’re already using to look up new local spots or reference neighbor recommendations. Businesses choose which neighborhoods they want to target, and their Local Deals will appear in those verified residents’ newsfeeds, in the Business section, on Business Pages, and in search results for related topics. Neighbors can save their Local Deal for later and redeem easily online or in-person.

“We’ve done a lot of direct mail, but Nextdoor Local Deals are much more effective and cost-efficient,” said Claire Lechtenberg, Marketing Coordinator at YWCA Central Carolinas in Charlotte, NC. “When you mail something, you have to send at least three different mailers. It’s both a time and financial investment. Local Deals are much more effective because members on Nextdoor are very committed to their communities and really want to support their local businesses.”

Local Deals launches as one part of a greater initiative to fully integrate businesses onto Nextdoor beginning today in the US, where it is available in every neighborhood, and rolling out globally in 2020.

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