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Demandbase Expands ABM Ecosystem to Include Service Providers

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October 10, 2019

Demandbase Expands ABM Ecosystem to Include Service Providers

Certified Service Providers to Help B2B Companies Create and Execute ABM Strategies

Demandbase, the leader in Account-Based Marketing (ABM), announced the addition of service providers as part of the next evolution of the Demandbase ABM Ecosystem. The ABM Ecosystem brings together the best of breed B2B technologies and partners to leverage data-driven insights and account-based audiences across channels.

“With the rapid adoption of ABM across all industries, more providers are offering ABM-related services. However, not all service offerings are created equal,” said Chris Golec, CEO of Demandbase. “As the pioneer and leading technology provider in the space, we wanted to make sure each of our partners is certified in both ABM and our solutions, so our customers know they are getting world-class ABM and product expertise.”

With this next phase, agencies, consultants, and systems integrators can leverage the Demandbase ABM Platform to put data behind their recommendations as they guide and execute clients’ ABM strategies. Because no two marketing organizations are the same, incorporating B2B service provider partners gives every marketer the opportunity to find a combination of technology and services that enables their strategy.

Demandbase Service Provider Partners fall into one of two tiers within the ABM Ecosystem: Essential or Premiere. These service providers range from digital agencies, media agencies, regional and global system integrators, marketing partners, and consulting firms. Premiere partners include DWA, Edelman, gyro, Merkle, Ogilvy and Quarry.

“Our strategic partnership with Demandbase has been instrumental in helping us guide our customers in adopting an ABM strategy,” said Ritesh Patel, Chief Digital Officer of Ogilvy-Health. “As a premiere partner in Demandbase’s ABM Ecosystem, we are excited to bring our expertise and experience to clients looking to maximize their ABM programs and enable them to achieve new levels of success.”

The next evolution of the Demandbase ABM Ecosystem provides service provider partners with the training and support they need to bring category-leading ABM technology to their client. Partners can provide a range of services, from helping clients use intent and engagement data to build audiences and deliver consistent messages to target accounts, to guiding them through organizational change management by aligning sales and marketing efforts.

Tremor Video Launches Self-Service DSP Advancements

STS News Desk

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October 10, 2019

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Tremor Video Launches Self-Service DSP Advancements

Tremor Video, the leading programmatic video platform, announced it has implemented self-service DSP advancements to its platform to meet the growing demands of advertisers. The move positions Tremor Video at the forefront of the industry in terms of a modernized user interface (UI) and advanced tools that simplify and enhance clients’ experience in planning, executing and tracking their video advertising campaigns.

“Traders are increasingly strapped for time and need to eliminate any busy work in orchestrating their video campaigns,” said Tremor Video’s CTO Tal Mor. “Tremor Video has automated the process to deliver greater workflow efficiency, while also enabling brands and agencies to optimize their audience targeting strategy and maximize overall campaign performance.”

The data-driven enhancements allow media planners to execute and measure campaigns more effectively by providing them with an environment built for operational efficiency. In addition, Tremor Video has released new reporting enhancements to provide more actionable campaign planning and optimization, increased granularity of insights and improved ease of use. The self-service platform includes a campaign-centric, single-page design that allows for a seamless and intuitive UI experience and gives the opportunity to:

Easily view a campaign and all placements in one unified page, including visuals that capture delivery and performance
Manage an entire campaign within the same screen to better coordinate changes between placements
Apply campaign-level settings across all placements at once to improve trafficking speed and consistency

Advertisers can also expect an improved audience discovery experience, allowing them to access audience scale directly in the UI to better strategize and quickly find new desired segments through expanded search capabilities.

This update follows the recently implemented AI enhancements, which ensures the best price per performance, and provides advertisers with the most effective platform in the market.

Frost & Sullivan Recognizes Vonage as Innovation Leader in the Hosted IP Telephony and UCaaS Industry in North America

STS News Desk

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October 10, 2019

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Frost & Sullivan Recognizes Vonage as Innovation Leader in the Hosted IP Telephony and UCaaS Industry in North America

Vonage’s Pioneering Technology Services Attain Higher Levels of Scale and Flexibility

Frost & Sullivan has named Vonage as a top industry innovator, recognized for its strong track record as a technology pioneer and for reinventing itself under the One Vonage platform strategy to deliver fully programmable solutions across voice, video, SMS, chat and social messaging.

The North American hosted Internet Protocol (IP) telephony and unified communications-as-a-service (UCaaS) market is experiencing steady growth as the small-business customer segment gradually matures and penetration in the mid-market and enterprise segments accelerates. Evolving technologies and business models, along with increasing customer awareness of cloud communications benefits, are driving adoption across different business sizes and industries, creating growth opportunities for service providers.

“Aggressive yet disciplined M&A and strong organic growth have enabled Vonage to quickly become one of the most innovative business cloud communications providers in North America,” explained Ron Gherman, ICT Consultant at Frost & Sullivan. “The company acknowledged early that a programmable communications cloud that incorporates unified communications, contact center and communications APIs could provide greater value to customers. Through pioneering technology, Vonage’s brand has become synonymous with next-generation, IP-based communications.”

Vonage is using Cloud Communications to redefine how businesses operate and communicate with each other and their own customers, developing more innovative solutions for a more meaningful end-to-end communications experience. Furthermore, Vonage is well-positioned to accelerate revenue growth due to this unique ability to deliver more holistic communications solutions through the unique combination of its business applications (Unified Communications as a Service, or UCaaS, and Contact Center as a Service, or CCaaS) and communications APIs (CPaaS).

“We are proud to be recognized by Frost & Sullivan as an Innovation Leader in the Frost Radar report for UCaaS,” said Jay Patel, Chief Product Officer at Vonage. “Innovation is the heart of communications and key to an exceptional customer and employee experience. This recognition underscores our complete commitment to helping our customers deliver a more meaningful, more emotive, more memorable experience for their employees and their own clients, empowering brands to create personalized and contextual connections for deeper engagement and more meaningful relationships.”

Vonage has fueled its success within the business cloud communications market through One Vonage. With One Vonage, the company is providinga fully integrated communications solutionwith practical, high-impact business application and programmable services, enabling customers to attain higher levels of scalability and flexibility through the fusion of these capabilities:

Vonage Business Cloud, based on a microservices-architected, cloud-native platform, leverages UCaaS and communication APIs (or CPaaS), team messaging, and the Vonage Integration Suite to seamlessly blend with mission-critical software, business applications and CRM tools to address diverse customer needs.
Its CPaaS technology via communications APIs allows businesses to personalize the customer experience and/or create specific integrations with third-party software for seamless, contextual communications.
Its cloud contact center (or CCaaS) solution, integrated into unified communications capabilities, helps provide a one-stop shop to businesses looking to outsource both, delivering a fully integrated communications solution from a single platform.

Frost Radar in the North American Hosted IP Telephony and UCaaS Industry provides results from an in-depth analysis built on a 360-degree research methodology where over 120 companies were evaluated. The team of industry analysts identified 30 industry leaders excelling at innovation, most poised for growth and ripe for investment, and recognizes them in the Frost Radar with insight into their innovative offerings, projected growth rates, strengths and opportunities for the future.

Monetate Acquired! What This Means for the Unified Cloud Commerce Industry?

Sudipto Ghosh

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October 10, 2019

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Monetate Acquired! What This Means for the Unified Cloud Commerce Industry?

Unified Commerce Cloud is a unique ecosystem. It keeps adding more and more Martech and AIOps players every year, mostly through CDPs, Mobile CRMs and BI tools. Funding is good, and so are sales and partnerships. When Splunk bought SignalFx for $1.05 billion, we knew that the digital businesses would take inspiration from the development. Today, Monetate is snapped by Kibo Commerce. Monetate is a leading testing and optimization provider. The deal would allow Monetate to join Kibo and Certona crews and empower retailers to personalize and optimize the entire customer journey.

Personalization Economy: Converging AI, IT, and Unified Cloud Commerce

Personalization drives customer engagement. In 2016, Forrester had reported that customers (B2B or B2C) no longer purchase products — they purchase experiences. For a fast-moving industry such as retail, customer engagement means quick sales and growth. Empowered customers, through their VOC and influencing powers can directly boost sales and impact affinity, loyalty and share-of-wallet metrics. However, the future of retail is still undecided — yet, it is the most exciting industry for Marketing and DevOps teams. With Big Data analytics, AI and 5G all coming together to diversify retail and omnichannel experiences, we have a new combined identity to disrupt the ecosystem.

Kibo’s unified commerce cloud is in direct competition to Salesforce Commerce Cloud, Oracle NetSuite, SAP Commerce (ex-SAP Hybris), FastSpring, Magento (now Adobe), and Shopify.

How does AI, Personalization and Agile Cloud in an Unified Cloud Commerce Influence Retail Tech

Kibo, a leader in cloud commerce, will leverage Monetate to expand personalization capabilities. This will not only complement its best-in-class Certona solution but will also extend the reach of Kibo’s end-to-end cloud commerce platform using AI specialization in Monetate’s offerings. The combined solution set will deliver an unparalleled, best-in-class unified cloud commerce platform that will provide consumers with a robust, personalized omnichannel commerce experience.

Monetate provides Personalization software for consumer-facing brands, enables marketers to grow more of their customers into their best customers.

It is the provider of industry-first Personalization Exchange. Leading brands use the exchange to create a more relevant and personalized customer experience.

Powered by AI, the Monetate Personalization Engine enables brands to connect all of their data sources to make the most intelligent decisions possible regarding their interactions with each customer.

At the time of this announcement, Stephen Collins, CEO of Monetate, said —

“Monetate continues to be committed to providing our clients with capabilities to deliver the best experiences for their customers in every interaction over time. Our clients have leveraged our solution to deploy successful personalization strategies to drive growth and conversion. The opportunity to become part of a larger commerce platform with complementary products is exciting for both our clients and employees.”

AIOps and Retail Tech: A Unique Collaboration

Our AiThority.com analysts hunted down top AIOps companies in the last quarter. Moogsoft is one such AIOps software provider, and so is StackState. They could transform the Retail Tech industry with their operational excellence. According to Deloitte, their collaboration with Moogsoft allows them to “use big data, modern machine learning and other advanced analytics technologies to directly and indirectly enhance IT operations (monitoring, automation and service desk) with proactive, personal and dynamic insight. AIOps can be applied to automate many use cases within IT DevOps.”

So, generally speaking, AIOps platforms allow unified commerce cloud to provide customers with unique solution for their challenges related with supporting and maintaining high-availability and reliable services based on complex and dynamically adjustable IT infrastructure.

Finding Customer Everywhere: Will an Intuitive, Self-Serving Unified Cloud Commerce Suite Retail and E-Commerce Take Off!

Oracle NetSuite observed that in retail, “Service and Commerce don’t live at set places in a sales cycle – they’re intertwined throughout the customer journey. Retailers who spend extra dollars and creativity on their website personalization are are more likely to dominate over competitors who are behind in doing so.

As the market becomes more dynamic, the future of commerce is centered around the customer, and the key to creating a competitive advantage relies on personalization. The most successful retailers and brands understand their customers and realize they must go beyond disjointed point solutions and fully commit to a holistic, personalized customer journey. The addition of Monetate to Kibo’s commerce cloud offerings means its retailers and brands will be better equipped to curate, test, and optimize customer experiences intelligently and consistently wherever they occur — online, in-store, through mobile apps, via AI assistants, and more.

The addition of Monetate will enable Kibo to offer A/B & multivariate testing, content personalization, and audience building & targeting with an intuitive, self-serve user interface designed for merchandisers and marketers. Certona is the #1 Personalization Provider and Monetate is the #2 Personalization Provider according to the Internet Retailer Top 1000. Both Certona and Monetate were named Leaders in the 2019 Gartner Magic Quadrant for Personalization Engines, anchoring on their respective strengths of recommendations and testing. Clients of Monetate will continue to enjoy the exceptional service and support that they have come to expect while also having access to Kibo’s Order Management, e-commerce, and Certona personalization recommendations and search solutions.

David Post, CEO of Kibo, said —

“Providing a personalized customer journey is vital to brands and retailers in today’s competitive marketplace. Consequently, we’re going to heavily invest in personalization as part of our commerce cloud to outpace our competitors in providing both innovation and a holistic suite of solutions. With Monetate, we recognized the opportunity to acquire a market leader in discovery, segmentation, testing, measurement, and optimization. Through the combination of Certona and Monetate, we’ve created the leading personalization engine in the market, which will enable retailers to make the most of customer intent-driven data, deliver exceptional content experiences, and measure incrementality to optimize customer lifetime value at scale.”

Currently, more than 600 B2B and consumer retailers and brands rely on Kibo to deliver personalized and connected shopping experiences across retail touchpoints. Kibo’s cloud commerce platform powers unified commerce and omnichannel fulfillment strategies and is built on an API-first, microservices architecture. The Kibo platform scales as clients grow their business, while maintaining a low cost of ownership and faster time to market than other commerce solutions.

Kibo’s software and services include eCommerce, Order Management, Personalization, and Mobile Point-of-Service for retailers, manufacturers, and brands.

So, who will be among our top 10 Unified Commerce Clouds in the upcoming MarTech RADAR 2020? Watch out for the space — it would not be easy.

With 77 Days Until Christmas, Shopping Apps Have Time to Retarget and Re-Engage Users and Significantly Increase Sales

STS News Desk

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October 10, 2019

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With 77 Days Until Christmas, Shopping Apps Have Time to Retarget and Re-Engage Users and Significantly Increase Sales

Research Has Historically Shown That Selling to Existing Customers Is More Profitable Than Prospecting New Ones. Mobile Marketing Platform Youappi Enables Proven E-Commerce App Retargeting and Re-Engagement Based on the Incremental Lift Between the Test and Control Groups

As E-commerce Apps finalize plans for Q4 2019 and the critical holiday shopping season, YouAppi data from shopping app retargeting and re-engagement ads run in Q4 2018 showed an increase in conversions of more than 70% when measuring incremental lift between the test and the control group.

Sales research has long proven the value of focusing on existing customers versus prospecting new ones. Marketing Metrics Solutions research showed that the probability of selling to a new customer is 5-20% versus the 60-70% likelihood of selling to an existing customer while consulting firm Bain and Company said that it costs six times as much to win a new customer as it does to keep an existing one.

Now, data from mobile marketing platform YouAppi analyzing shopping app retargeting and re-engagement from Q4 2018 shows that these retention marketing ads can generate a significant increase in app usage and sales.

At YouAppi, app retargeting refers to targeting users who installed an app but didn’t proceed down the funnel to make a purchase while re-engagement is designed for formerly active users who have become dormant. Existing app users were targeted with the test group being shown native or static banner or video ads while the control group wasn’t shown any ad, with 80% of the users in the test group and 20% in the control group.

YouAppi’s Dynamic Audience Segmentation Engine segmented both the test and the control group users into granular cohorts based on purchase funnel position, visit recency and frequency. According to YouAppi’s app retargeting and re-engagement data analysis, the specific user groups targeted included recent installs with no purchases, users who abandoned products in their shopping cart and users who had previously made purchases. By utilizing user acquisition post-install data, YouAppi’s technology was able to improve the efficacy of the company’s app retargeting and re-engagement efforts.

The test group users, who saw one of several app retargeting or re-engagement app ads served via programmatic bidding, converted 70% or more than the control group, resulting in an average order size which was twice as much.

Another interesting metric from YouAppi’s holiday retargeting and re-engagement ads was that holiday-focused creative generated a 30% greater conversion rate than the ads without holiday-focused creative.

“With most users in the US, Canada, Europe, and Asia already accessing the mobile web via smartphones, the critical marketing battle for all but new apps is to retain users,” said Meiry Vaknin, VP Strategic Partnerships, YouAppi. “Based on three years of research into app retention marketing, we’re seeing app retargeting and re-engagement campaigns that bring never active and inactive users to active and continuous app usage and significant revenue growth for apps.”

YouAppi’s app retargeting and re-engagement solutions are perfectly suited for e-commerce apps, enabling marketers to retain users and optimize performance beyond the install according to marketer KPIs including ROI, CPA, Return On Ad Spend, Cost of First Purchase, etc. Proprietary machine learning algorithms and custom audience builder with real-time data processing and granular segmentation enable utilizing insights acquired from post-install event analysis in order to run more effective app retargeting and re-engagement campaigns.

RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global, Mobile and Video Trust Indexes

STS News Desk

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October 10, 2019

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RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global, Mobile and Video Trust Indexes

Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more

RhythmOne LLC, a Tremor International company, announced its top rankings on the Q2 2019 Programmatic Seller Trust Indexes as issued by omni-channel fraud intelligence company Pixalate. RhythmOne was named #1 on the display-focused Global Seller Trust Index (GSTI) for the US, #1 on the Mobile Seller Trust Index (MSTI) and #1 on the Video Seller Trust Index (VSTI) for both the US and international. RhythmOne has held the top spot in the GSTI ranking in the US for the past year, and during this period it has also consistently placed in the international GSTI ranking’s top five.

“Our rankings reinforce our commitment to grow the highest quality programmatic marketplace for advertisers and publishers,” said Karim Rayes, Chief Product Officer at RhythmOne. “Our team will continue to provide innovative solutions that drive real business outcomes across all screens, giving advertisers the confidence that they are buying the highest quality inventory available.”

RhythmGuard, the company’s proprietary brand safety technology that is at the core of its programmatic platform, is designed to actively combat invalid traffic and fraud within the RhythmOne marketplace. RhythmGuard’s unique detection algorithms, combined with data and measures from recognized third-party verification partners, help ensure uniform quality across supply and demand partners.

Pixalate’s Seller Trust Indexes are the worldwide standard in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms and devices. The indexes rank the relative quality of programmatic advertising sellers based on Pixalate’s proprietary technology that analyzes more than 100 billion impressions.

“Ad fraud continues to be the biggest threat facing our industry, and it is crucial that all programmatic sellers make a commitment to identify and eliminate invalid traffic in our ecosystem,” said Jalal Nasir, CEO of Pixalate. “We are thrilled to see more companies give traffic quality the attention it deserves.”

Pixalate’s GSTI ratings are based on an analysis of reach, ads.txt, masking, invalid traffic and ad viewability. It represents both mobile and desktop web inventory. MSTI ratings are based on an analysis of reach, invalid traffic by type, location and transparency, and represents mobile in-app inventory. VSTI ratings are based on an analysis of video player size, xGRP, xReach and invalid traffic by type, and represents video inventory across screens and devices.

Litmus Launches Integrated Solution for Email Marketing

STS News Desk

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October 10, 2019

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Litmus Launches Integrated Solution for Email Marketing

Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to deliver more effective email campaigns.

“The Litmus solution was designed with collaboration at its core,” said Erik Nierenberg, CEO of Litmus. “An all-in-one view gives easy access to the status of all campaigns and reviewer input, and new campaign-level dashboards enable marketing leaders to identify what resonates most with their customers and apply insights from those top-performing campaigns.”

Litmus now connects previously separate components for email design, testing, and review. Data, feedback, and approvals transfer from one step of the workflow to the next. Beta customers reported that the enhancements saved them hours of productivity on each email campaign.

“The new Litmus solution has streamlined our email creation, testing, and review process, eliminating the back and forth of hopping between tools and saving several hours per email,” said Andrea Goreczky, email marketer with Topgolf. “Plus, with the new folder system, it’s never been easier to organize and store our emails across our various ESPs in one central, easy-to-search spot within Litmus.”

https://youtu.be/I7vM4O0hk4c

Litmus addresses the biggest pain points for email marketers and demand generation teams:

1. Litmus Builder, Proof, Checklist, and Email Analytics are now integrated into one view
Litmus eliminates the need to switch between features, with one place to build, test, proof, review, and analyze emails. When a designer updates code in Builder, those changes can be pushed to Proof and Checklist with the click of a button, automating a previously manual process and ensuring team members are always viewing the most up-to-date version.

2. Consolidated reviews, approvals, and tasks save hours for each campaign
Review and approvals are now consolidated in the same view with a full audit trail. The solution also makes it easier for email marketers to manage a high volume of email campaigns with a central view of each project’s status and important due dates across multiple email campaigns. New task templates make it easier to standardize processes and maintain brand integrity.

3. Aggregated reporting identifies top-performing campaigns
Advanced aggregated reporting provides data to identify performance and campaign trends across the entire email program. This makes it easier to compare and share engagement metrics, optimize future email campaigns, and inform the strategies of other marketing channels to improve performance.

The redesigned Litmus solution also includes additional feature updates including: the ability to create folders and subfolders to centralize and sort emails, a new quick spam test, and more robust integrations with popular ESPs (email service providers), including Salesforce Marketing Cloud, Mailchimp, Eloqua, Marketo, and Campaign Monitor—eliminating the need to switch between tools.

Esprit Selects Salesforce to Enhance its Digital Strategy for Retailers and Consumers

Sales Engagement

STS News Desk

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October 10, 2019

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Esprit Selects Salesforce to Enhance its Digital Strategy for Retailers and Consumers

International Fashion Brand to Create Connected, Intelligent and Personalized Shopping Experiences Powered by Salesforce

Salesforce, the global leader in CRM, announced that international fashion brand Esprit has selected Salesforce to enhance its digital strategy for retailers and consumers. The company is bringing its ecommerce and marketing on a single platform, powered by artificial intelligence (AI), to transform shopping journeys and deliver connected, intelligent and personalized shopping experiences.

“Today, digital generates more than 27 percent of our revenue and our partnership with Salesforce will allow us to grow this important channel with new customer experiences,” said Leif Erichson, Chief Digital & Operations Officer at Esprit. “Salesforce’s market-leading technology and approach of focusing on the customer fits our strategy perfectly, and will better position Esprit to meet the needs of our customers in the digital era.”

Esprit is deploying Salesforce Commerce Cloud, Marketing Cloud and Einstein to create AI-powered ecommerce and marketing journeys that seamlessly connect across mobile, social, web and more. Both retailers and consumers will enjoy smarter, more personalized omnichannel shopping experiences, with predictive product recommendations and offers tailored to their individual needs. In addition, retailers will get the B2B-specific functionality they need for larger, more complex purchases—for example, an order of merchandise to stock multiple stores for an entire season, and shipping for multiple delivery dates and locations.

“Retailers and consumers have different purchasing needs, but ultimately they both want convenience,” said Joachim Schreiner, SVP and GM, Salesforce Germany. “With Salesforce, Esprit will provide just that—a digital experience that meets the unique needs of its customers around the world and leverages AI to get smarter over time, resulting in more personalized customer engagement at scale.”

To accelerate its digital transformation, Esprit has partnered with Salesforce Success Cloud advisory services. Success Cloud’s team of experts will work closely with Esprit on the company’s digital strategy and implementation to achieve results faster.

TimeTrade Introduces Engagement Center, Reshaping How Leading Brands Bridge the Physical to Digital Divide

Sales Engagement

STS News Desk

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October 10, 2019

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TimeTrade Introduces Engagement Center, Reshaping How Leading Brands Bridge the Physical to Digital Divide

The Next Generation of TimeTrade’s Intelligent Appointment Scheduling Platform Equips Top Banks and Retailers to Accelerate Customer Engagement Strategies Leading to 3x Growth Over Peers

TimeTrade, the leader in Intelligent Appointment Scheduling, announced Engagement Center, the next-generation control center for managing appointment-driven customer engagement strategies. Engagement Center gives leading brands including retailers, banks, credit unions, and financial service providers the ability to rapidly deploy and configure appointment scheduling across any digital or physical channel — no coding required.

Today’s brands face rapidly changing customer expectations and fierce competition from online-only retailers. However, consumers continue to crave in-person experiences and interactions with knowledgeable employees, in addition to online interactions. TimeTrade research found that “94% of buyers agree that they buy more from a company when they have live interactions with a knowledgeable associate.” That puts pressure on brands to deliver flawless experiences anytime, anywhere for consumers who expect “right now” service.

“To succeed in today’s omnichannel environment, successful brands are reinventing the consumer experience, integrating online strategies with personalized in-store engagement,” said Miki Goyal, CTO at TimeTrade. “Brick-and-mortar locations need to complement the online experience, not compete with it. Smart technology, like Intelligent Appointment Scheduling, is key to achieving this balance and creating seamless, digital to physical experiences.”

TimeTrade is well versed in how to facilitate these experiences, delivering appointment-driven personalization for more than 500 enterprise brands, resulting in more than 8 million appointments per month. The intelligent platform fills a gap in the market by helping brands enrich their customer experience and gather key data to optimize their store experience.

To help brands deliver on their modern customer engagement strategies, we’ve created Engagement Center, the powerful control center for TimeTrade’s Scheduler Platform. Engagement Center enables users to manage, control, and configure all aspects of the customer engagement processes created with TimeTrade, including Intelligent Appointment Scheduling, on-site Queue Management, Event and Classes, and Next Best Action™ Analytics, all from a single responsive interface.

Engagement Center creates pre-scheduled human interactions on a massive scale and with great efficiency through an easy to access enterprise grade appointment scheduling platform that fully automates the scheduling process and intelligently produces “perfect” appointments by matching exactly the right provider personnel with the customer and their needs. The result is higher customer satisfaction and lower provider delivery expense.

Key Capabilities of Engagement Center include:

Real-Time Skill-Matched Online Appointments – all the tools brands need to create and manage AI-driven Intelligent Appointment Scheduling. As customer needs and behaviors change, administrators can easily manage appointment types, workflows, configurations, locations, appointment routing, and business rules.

Experiential Events and Classes – simplify event and class management and registration with local store scheduling and execution complemented by corporate controlled templates, event programs, branding, messaging, and customer notifications.

Omnichannel Customer Interactions – manage appointments, confirmations, rescheduling, and next-best-actions through all channels. Easily create customizable email and text notifications to keep appointments top of mind. Adjust the number of notifications, which stages in the appointment cycle they are delivered, and customize to fit your brand.

On-Location Queue Management – handle real-time customer flow for physical locations including bank branches and retail stores. Queue management tools optimize the on-site experience for both pre-scheduled and walk-in appointments while also providing visitors with accurate wait times based on the number of customers, employee resources, transaction type, and active appointment lengths.

Human Capital Inventory Management and Preferences – manage tens of thousands of personal calendars, skills, preferences and business rules. Focus staff by presenting them with the tools and information they need. Tailor user-based permissions in Engagement Center to only display administrative screens that are relevant to each user based on their role.

Powerful Analytics – gain deeper business insights into operational performance and customer experience. Track and report on Net Promoter Scores, marketing campaign performance, staff efficiency and more with valuable Next Best Action Analytics. Learn how many appointments have been scheduled, completed or missed, and review employee utilization to adjust staffing levels based on customer demand.

No Programing Required Admin UI – save administrative time with a new and more powerful, enterprise-grade user experience built for ease of configuration to expedite account management and eliminate wasted administrative hours.

“For years TimeTrade’s technology has helped leading brands reach consumers at the moments that most influence their decisions,” added Goyal, “resulting in higher customer satisfaction and growth. The introduction of Engagement Center gives TimeTrade customers a significant competitive advantage by delivering superior customer experiences at rapid pace.”

Sprinklr Named the Only Leader in Social Suites Wave Q4 2019 by Independent Research Firm

STS News Desk

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October 10, 2019

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Sprinklr Named the Only Leader in Social Suites Wave Q4 2019 by Independent Research Firm

Achieved the highest score among all reviewed vendors in its current offering, strategy, and market presence

Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that the company was named the only leader in the Forrester Research, Inc. report, the Social Suites Wave Q4 2019. This is the first-ever publication of Forrester’s Wave for Social Suites. In the competitive evaluation, Forrester analysts looked at the five core capabilities essential to successfully governing social media in the enterprise: social listening, social adtech, word of mouth, onsite social capability, and social media management.

According to the report, “Sprinklr is the only vendor in this evaluation capable of delivering all five social technology categories at depth, Sprinklr’s 10 years of acquisition activity has yielded extensive and highly customizable capabilities to meet large enterprises’ diverse social media needs. With the launch of its new Space UI, this high-powered Social Suite aims to deliver a more streamlined user experience across its Core Platform plus five Products (Marketing, Advertising, Research, Care, and Engagement) than the prior complicated user interface.”

Of the eight vendors evaluated in this Social Suites Wave publication, no other vendor scored higher than Sprinklr in all categories: current offering, strategy and market presence.

“Modern communication channels – from Instagram to Twitter – are creating a customer with increasingly high expectations for a brand’s customer service, advertising and engagement. To know customers and serve them on their terms, brands need a unified view of the customer, and a unified approach to managing customer interactions across the company,” said Grad Conn, Chief Experience & Marketing Officer, Sprinklr. “We believe that being named the only leader in Forrester’s first-ever Social Suites report is a testament
to our unique ability to help large brands unify their social stack on one platform for one customer view. As Forrester’s report says, the depth and breadth of Sprinklr’s platform is unmatched. This is why brands with global, complex social needs continue to turn to Sprinklr to help them create memorable customer experiences.”

The report is available for download here.
Additional Resources:
– Request a Sprinklr demo.
– Visit Sprinklr’s customer stories page to read more about why brands choose Sprinklr.
– Check out Sprinklr’s career page for open roles across the company.

Demandbase Expands ABM Ecosystem to Include Service Providers

Tremor Video Launches Self-Service DSP Advancements

With 77 Days Until Christmas, Shopping Apps Have Time to Retarget and Re-Engage Users and Significantly Increase Sales

RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global, Mobile and Video Trust Indexes

Litmus Launches Integrated Solution for Email Marketing

Litmus addresses the biggest pain points for email marketers and demand generation teams:

Esprit Selects Salesforce to Enhance its Digital Strategy for Retailers and Consumers

TimeTrade Introduces Engagement Center, Reshaping How Leading Brands Bridge the Physical to Digital Divide

Key Capabilities of Engagement Center include:

Popular Posts

Demandbase Expands ABM Ecosystem to Include Service Providers

Tremor Video Launches Self-Service DSP Advancements

With 77 Days Until Christmas, Shopping Apps Have Time to Retarget and Re-Engage Users and Significantly Increase Sales

RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global, Mobile and Video Trust Indexes

Litmus Launches Integrated Solution for Email Marketing

Esprit Selects Salesforce to Enhance its Digital Strategy for Retailers and Consumers

TimeTrade Introduces Engagement Center, Reshaping How Leading Brands Bridge the Physical to Digital Divide

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