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IgnitionOne Partners with Enplug to Spearhead In-Store Personalization

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October 10, 2019

IgnitionOne Partners with Enplug to Spearhead In-Store Personalization

The partnership helps brands to transform the offline customer experience using online insights

IgnitionOne, a global marketing technology and services leader, has partnered with digital signage software company Enplug to enable brands to leverage Customer Intelligence to personalize the in-store experience. By utilizing IgnitionOne’s Customer Intelligence Platform, brands can adapt their in-store signage in real-time, creating customizable customer experiences tailored to shopper preferences, seasonal trends, and regional differences of each individual store location. Retailers can utilize this partnership to influence consideration, customer engagement, and purchase intent.

“Brands are always looking for opportunities to have a leg up on their competition,” said Nanxi Liu, CEO of Enplug. “We partnered with IgnitionOne because we know customers value personalization – and for the first time, marketers will be able to fuse the online with the offline to create a truly customized experience, giving brands the competitive edge they’ve been looking for.”

The IgnitionOne Customer Intelligence Platform gives marketers a 360-degree view of their customers with actionable insights for a seamless omnichannel experience. Enplug enables brands to create interactive signage to bridge the gap between digital and physical commerce. With the combination of Enplug’s technology and IgnitionOne’s data, for the first time brands can fulfill the need for personalization in the offline customer experience – engaging with shoppers in real-time and adapting to and competing with rapidly changing customer preferences.

Benefits and capabilities of this service include the ability to:

Personalize signage in real-time
Share messaging based on regional activity
Unify online insights with the in-store experience

“We are dedicated to providing our clients with the right technology to achieve their bottom-line business goals,” said Christopher Hansen, COO at IgnitionOne. “And from working closely with our clients, it’s clear Customer Experience is no longer just a trend but a driving force behind business strategies. Our partnership with Enplug allows us to extend our expertise and capabilities offline to create a fully personalized in-store customer experience – a first within the industry.”

The Wagner Agency Disrupts The Advertising Agency Model

Native & Programmatic Advertising

STS News Desk

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October 10, 2019

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The Wagner Agency Disrupts The Advertising Agency Model

Proving its Concept After Celebrating Three Years of Success

This month marks the three-year anniversary of Orlando-headquartered, The Wagner Agency. A global advertising agency, marketing firm, and business consulting firm with offices also in New York, Atlanta, Porto, Rio de Janeiro, and São Paulo, The Wagner Agency was founded in 2016 by CEO, Wágner dos Santos immediately after parting ways with local advertising agency, BIGEYE. Dos Santos was most recently the subject of an Orlando Business Journal article about his thirty-year career journey that started at the ripe age of seventeen.

In October of 2016, dos Santos launched a business experiment that would disrupt the traditional advertising agency model and demonstrate a “proof of concept” after three years of successful operation. The agency, which ranked thirteen in this year’s Central Florida Advertising and Digital Media Marketing Agencies list produced by the Orlando Business Journal, offers its clients business consulting together with marketing and advertising solutions. The Wagner Agency also built its company culture around employee trust and fully embraces the concept of remote and nomadic workplaces. It started by trading in a standard ad agency office filled with games and decorated with wild colors and Herman Miller furniture with global offices within the reinspired co-working spaces offered by such companies as Industrious and WeWork. As dos Santos points out, “I’ve worked for many advertising agencies that would rather invest their profits into the aesthetics of their offices instead of the talent that allowed them to enjoy those profits. That just seemed wrong to me and I was energized to do things differently.”

The Wagner Agency maintains a modest overhead and offers competitive salaries and benefits in lieu of ping pong tables and arcade games. Employees can work from wherever they want and are not obligated to report to an office unless there is a special internal meeting or one with a client. The agency also offers unlimited paid time off, no time tracking, and no micromanagement. Digital tools such as Wrike, Zoom, and Slack allow the team to stay connected and collaborate effectively. It also makes for an ideal working environment for mothers and fathers who are also raising a family and don’t wish to sacrifice their career aspirations. The Wagner Agency staff are mostly based in the US but also employ individuals as far-reaching as Portugal, Brazil, India, Philippines, and Bangladesh. As stated on their website, “we hire well. We employ adults.”

While innovative and progressive for an advertising agency, the remote and nomadic office is not a new concept. Multimillion-dollar digital companies such as Automattic, Buffer, GitLab, and Zapier moved away from the traditional model or in some cases never even adopted it.

“The technological revolution has opened the doors for businesses to operate in more efficient ways and that includes breaking away from traditional office concepts,” says dos Santos. “As more of the younger generation begin entering the workforce, there is a clear increase in their demand for this business model.”

Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising

Native & Programmatic Advertising

STS News Desk

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October 10, 2019

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Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising

Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising

Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced plans to power a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will roll out in Q4 2019 in beta and become commercially available in 2020, offering OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms, data providers and device manufacturers.

“Privacy compliance across CTV is broken,” said Andre Swanston, CEO of Tru Optik. “Most publishers, data providers, adtech platforms and device manufactures are ill equipped to honor consumers’ growing demand for transparency let alone the ability to opt-out or correct how data is used to target them with advertising across CTV.”

Privacy.TV solves for many challenges the industry faces. Unlike other siloed offerings that leverage only individual identifiers like cookies and IFAs (CTV device advertising IDs) updated at widely varying frequency, Privacy.TV reconciles against Tru Optik’s patented 80 million household graph and is updated every 24-hours.Privacy.TV is also device and platform agnostic. This means that a consumer can opt-out his or her entire household vs. only a specific device (i.e. a certain TV).

Tru Optik has always led the way with privacy compliance across CTV, white-labeling IP opt-out capabilities to major adtech platform since 2016 and launching OptOut.TV in January of 2018. Privacy.TV takes consumer privacy capabilities several steps further and provides the features and requirements needed to help organizations become compliant with the California Consumer Privacy Act (CCPA) going into effect January 1, 2020.

Privacy.TV will enable the following privacy compliance capabilities:

Consumer disclosure statement
Consumer opt-out (app, device, and household)
Consumer opt-in and profile correction
Partner API
Secure five-year audit records of opt-out and audience data usage

“CCPA will significantly impact all businesses – large or small – across the advanced TV advertising ecosystem,” added Jonathan Bokor, Chief Privacy and Business Affairs Officer at Tru Optik. “Our Privacy.TV solution will enable publishers, agencies, adtech platforms and content providers to comply with their opt-out obligations under CCPA with respect to CTV and will integrate well with their overall CCPA compliance and consumer privacy initiatives.”

Many brands use their own first party consumer data to advertise across CTV, which is often anonymously mapped using name/address or email address and is considered personally identifiable information (PII). To help facilitate compliance, Tru Optik plans to implement TransUnion’s people-based ID resolution to enable consumers to securely opt-out or control how this PII data can be used for CTV advertising in a privacy-safe manner. This functionality will be targeted for availability in early 2020.

“We pride ourselves on empowering both consumers and enterprises to transact knowing the utmost respect for both privacy and security of their data has been taken into account,” said Matt Spiegel, Executive Vice President of Marketing Solutions and Head of Media Vertical, TransUnion. “Brands increasingly want to use third-party data to buy media, as well as their own first-party data. Allowing consumers to also easily opt-out or opt-in to how their data is used – tied to not only device IDs, but also the other personal identifiers brands and media companies use – provides a comprehensive way to honor consumer privacy and gives consumers control around how their data is leveraged to target them.”

“Too many players in the industry pass the buck down the chain to the next person when it comes to privacy compliance and data quality,” said Swanston. “The average consumer has never even heard of any of the self-regulating bodies and it’s like navigating a maze to control how your data works across every connected app and device in your household. Privacy.TV will have a robust consumer awareness campaign and treat privacy compliance as a value add available to the consumer, which in turn will enable the entire Advanced TV industry to build trust with their most important audiences.”

Mobiquity Technologies Expands Product Offering

Native & Programmatic Advertising

STS News Desk

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October 10, 2019

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Mobiquity Technologies Expands Product Offering

New Creative Management Platform Provides Seamless Functionality to Existing Ad Tech System

Mobiquity Technologies, Inc., a leading provider in next generation advertising technology, announces the release of AdCreatr, a rich media self-service creative management platform that enables marketers to build highly engaging creative ad units.

The new product is intended to complement the Advangelists platform, providing integrated creative management functionality to the existing suite of programmatic media buying and audience data capabilities.

“Nearly everyone in the advertising industry is seeking to solve the ‘tech tax’ dilemma; the incremental vendor fees and the operational burdens of a broken ecosystem that advertisers endure when buying programmatic media,” said Dean Julia, CEO of Mobiquity Technologies. “The Mobiquity set of product offerings is constructed to eliminate the seams among disparate technologies, ultimately improving campaign performance and aiding in cost transparency between vendors.”

The AdCreatr product will initially provide mobile and desktop rich media creative advertising, but has a roadmap to quickly expand into CTV, digital OOH, and other rapidly rising digital advertising formats already supported by Mobiquity Technology’s subsidiary companies.

Mobiquity provides a fully integrated set of advertising tools that work together to provide greater performance and efficiency. “The whole is greater than the sum of the parts,” continued Mr. Julia. “AdCreatr will enhance our integrated product offering with creative functionality and provide greater value to our advertiser clients. There are ad tech companies valued at over $100 Million that operate as individual feature parts, and still fail to conform with the demands of the advertising ecosystem. Our approach is to construct a full-featured set of integrated cloud-based ad tech offerings that scale with the marketer.”

The product had been in beta for the past 6 months, proven and used by many Advangelists’ advertisers as a managed campaign service. This product announcement releases AdCreatr as a self-service component available to all marketers seeking to add creative management to their programmatic marketing cloud functions.

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

Native & Programmatic Advertising

STS News Desk

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October 10, 2019

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Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products

Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this partnership, Pixalate will supplement Criteo’s existing IVT detection engine, helping to ensure its advertisers that the media bought on their behalf is viewed by real human users with genuine intent.

Pixalate, a Media Rating Council (MRC) accredited service for the detection and filtration of Sophisticated Invalid Traffic (SIVT) across desktop and mobile web, mobile in-app, and over-the-top media/connected TV advertising, will work in tandem with Criteo as an anti-fraud solution, to address General Invalid Traffic (GIVT) and SIVT across Criteo’s current suite of products and emerging channels. Additionally, Pixalate’s Media Rating Terminal (MRT) tool will be added to Criteo’s expansive arsenal of protective measures and services.

“Criteo’s partnership with Pixalate is another important step in our ongoing commitment to delivering the best quality inventory for our partners,” said Marc Grabowski, EVP Global Supply, Criteo. “Invalid traffic is an ongoing industry issue, and the fight against it cannot be fought alone. By aligning ourselves with a best in class third-party vendor, we’re able to establish additional layers of credible protection alongside our strong existing tools and protocols, in both pre-bid and post-bid environments.”

“We are thrilled to announce our partnership with Criteo, a leading multi-national public company,” said Jalal Nasir, CEO of Pixalate. “By implementing our end-to-end anti-fraud solution, from media planning to pre-bid fraud protection, Criteo is demonstrating its commitment to the fight against ad fraud.”

Criteo is the advertising platform for the open internet, an ecosystem that favors neutrality, transparency and inclusiveness. Close to 2,900 Criteo team members partner with close to 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers.

Ripples Launches Revolutionary Media Platform Leveraging Big-Data Capabilities to Increase Beverage Sales and Consumer Engagement

Native & Programmatic Advertising

STS News Desk

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October 10, 2019

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Ripples Launches Revolutionary Media Platform Leveraging Big-Data Capabilities to Increase Beverage Sales and Consumer Engagement

Ripples introduces a new set of big-data analytics to its platform creating a new category for food and beverage marketers, called Beverage-Top Media.

The new big-data analytics allow brands to gauge the social media impact of different content delivered on top of beverages, as well as provide businesses with content-based recommendations to increase sales at the point of consumption.

Customers including Chandon, Cupcake Vineyards and Coffee Cartel have already leveraged Ripples’ technology to engage with consumers, reporting significant social media results and business success including:

Lollapalooza Music Festival, Cupcake Vineyards – Serving ‘Frozies’, a selfie printed onto slushie-style Rosé and Sauvignon Blanc Bellini wines, they achieved over 146 million media impressions with an earned media equivalent of almost $1.5 million
Coffee Cartel (Bali coffee shop) – In one month, Bev-Top Media achieved a 1 million social media reach with an earned media equivalent of $9K
Chandon – With scheduled deployment of 25 Ripple Makers to key Chandon bars and facilities across eight countries, the sparkling wine producer for the Moët Hennessy Group is set to turn this collaboration into an opportunity to reinvent the cocktail consumer experience.

Yossi Meshulam, Ripples CEO comments: “Since we launched Ripples four years ago, market adoption of our platform has been phenomenal. Today, thousands of businesses, large and small, are utilizing Ripples”.

“With the growing install base of Ripples and the vast amount of data we’ve been able to aggregate and analyze over the years, we created a new set of big-data capabilities to better utilize this medium – called Bev-Top Media. With the new data tools, Ripples now provides analysis of content trends online and at the point of consumption to help businesses increase the effectiveness of their marketing campaigns.

The new Ripples customized performance reports include content analysis such as:

Industry, geography and seasonal-based content statistics with recommendations to help businesses maximize traffic and drive sales at the point of consumption
Ripples Content recommendations to drive consumer engagement on social media
Extraction of earned media value from Ripples-based content on social media

Salesforce Introduces Lightning Order Management – Enabling Brands to Deliver End-To-End Commerce Experiences, From Shopping to Shipping

STS News Desk

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October 10, 2019

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Salesforce Introduces Lightning Order Management – Enabling Brands to Deliver End-To-End Commerce Experiences, From Shopping to Shipping

Now Brands Can Fulfill Orders Quickly and Transparently – With Real-Time Updates, Easy Returns and Faster Customer Service

Salesforce, the global leader in CRM, introduced Lightning Order Management, a new product that seamlessly connects and automates the entire commerce order process. Lightning Order Management brings together commerce, fulfillment and customer service, allowing companies to provide the hassle-free shopping experience that customers deserve.

Today, customers want more than just two-day shipping and free returns. They expect a fast and easy shopping experience, making the time between order and delivery more critical than ever. Customers expect to be kept up-to-date on everything from order status—when it ships, when it will arrive, where it currently is—to how that order can be updated, exchanged or returned. As simple as that may sound, delivering this experience is not. Behind the scenes, companies are often required to integrate more than 39 different systems^[1]—across shipping providers, customer service, financial systems and more—into a clunky, legacy order management system (OMS). These fragile environments cannot scale to meet the modern commerce needs, which undermines efforts to deliver an end-to-end commerce experience.

Introducing Lightning Order Management
Built from the ground up on the Salesforce Lightning Platform, Lightning Order Management is a modern, customer-first order management system designed for today’s ecommerce scale and experience needs. Lightning Order Management extends Commerce Cloud, enabling companies to provide fast, efficient and personalized order fulfillment—complete with real-time inventory status, order updates and easy returns. Lightning Order Management will deliver:

Order Lifecycle Management—Enables brands to manage the end-to-end order lifecycle from shopping through shipping and delivery. With Order Lifecycle Management companies can easily process and fulfill orders based on product type, fulfillment location, shipping carrier and the need for split or partial shipments.
Connected Commerce and Service Experience—Gives brands a unified view of each customer across Commerce Cloud and Service Cloud, centralizing all purchase and service interactions, so they can deliver fast and personalized service. Brands can also offer shopper self-service options including order status check, cancellation, returns and exchanges.
Visual Order Workflows—Empowers brands with out-of-the-box, drag-and-drop workflows for processes including shipping, customer service, financial systems and more. Complete with branching logic, iteration loops, data updates and call-outs to external systems, Visual Order Workflows enable brands to deliver a seamless order experience with clicks, not code.

“Brands want to be able to treat every order like it’s the most important one in the world—processing it quickly, keeping the customer up to date and handling service flawlessly,” said Salman Malik, SVP & GM, Lightning Order Management, Salesforce. “That has been hard to do with traditional order management systems—they are rigid, brittle and hard to use. With Lightning Order Management, companies are armed with a flexible, scalable solution to deliver on customer expectations every time.”

“At Crocs, we’re always putting our customers first—in how we approach design, technology and more,” said Harvey Bierman, VP, eCommerce Technology and Operations, Crocs. “Legacy ERP and OMS are not designed in a consumer-centric way, which is why we’re so excited about the potential of Lightning Order Management being able to deliver an innovative, customer-first experience.”

Salesforce Partners Amplify Lightning Order Management
Lightning Order Management will be bolstered by a rich ecosystem of Independent Software Vendor partners offering integrations for payments, tax, shipping, store and warehouse management. Additionally, consulting partners including Accenture, Astound Commerce and Capgemini and Deloitte will enable customers to create deeply customized solutions that are tailored to specific order management business needs.

Salesforce Reinvents the Complete Commerce Experience
Salesforce leads the way in both commerce and service, with more than half a billion shoppers using Commerce Cloud every month and 77 million case interactions handled by Service Cloud every day. Paired with Lightning Order Management, Salesforce customers are empowered to operate at scale, while delivering a complete ecommerce experience—from shopping to fulfillment to customer service.

Oracle Opens Retail Innovation and Technology Center in Portugal

STS News Desk

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October 10, 2019

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Oracle Opens Retail Innovation and Technology Center in Portugal

Delivers Innovations in Data Science and AI to Help Retailers Gain a Competitive Edge

Competition to build retail mindshare and customer loyalty has never been more fierce. Brands must continually evolve their products and deliver a personalized approach to win the hearts and minds of customers. Delivering the technology that helps them do exactly that, Portugal Country Leader Bruno Morais, and Mike Webster, senior vice president and general manager Oracle Retail, unveiled a new Innovation and Technology Center in Porto. The center will focus initially on delivering breakthrough retail innovations leveraging the latest technologies, including artificial intelligence and machine learning.

“Oracle Portugal is delighted to see Oracle’s Global Retail business unit’s commitment to and investment in people and technologies in Porto. Similarly, we are delighted to contribute to the development of Porto through the creation of this global technology and innovation hub,” said Morais. “As it is true for all Oracle offices, we will actively foster community support and get involved in local causes to enrich the area wherever we can.”

Porto is a vibrant city that delivers a balance of history and innovation. A report by CBRE states that Porto ranks in the top ten fast pace and growing technological clusters in the “EMEA Tech Cities: Opportunities in Technology Hotspots.” The technology team, including many developers, will be dedicated to creating bespoke integrations and enhancements to the Oracle Retail portfolio and re-usable assets that deliver increased value to customers.

In the past year, Oracle has logged roughly 13,000 person-days of development, focused on continuous innovation with Micro-Apps that integrate with the base code of the Oracle Retail portfolio.

“Porto is home to a strong pool of tech talent coveted by major tech employers in Europe to Portugal. So it made sense to expand our existing, globally renowned team of Oracle Retail solution delivery experts in Porto by creating a complementary center for innovation in the area,” noted Webster. “We believe that innovation listens more than it speaks. Our consulting team works hand in hand with our retail customers to understand their unique challenges and needs and translate those into technology extensions that align with our broader roadmap. The Innovation and Technology Center will be critical in delivering these customer-driven enhancements to our global retail community.”

As an example, a fast-fashion retailer had wondered how a key season was performing and trading, both locally and globally. To address this need, Oracle Retail Consulting developed a simple but effective solution, called Lifecycle Inventory Planning (LIP), that extends and integrates to forecasting and planning solutions. LIP overcomes typical item/store/day parameter management by using a revolutionary method to set system parameters coupled with machine learning. The data science model was able to help the retailer obtain an end-of-life inventory projection based on the forecast, inventory availability, and the replenishment rule setup – improving worldwide planning. This is just one of the many innovations generated by the Porto development team to-date.

The Oracle Innovation and Technology Center is located in the Centro Empresarial Lionesa Business Resort, near the beautiful River Leça and the Leça do Balio Monastery, which is convenient for the airport, main highways, and trains. Oracle will continue to draw talent from nearby Universities specializing in Business and Information Technology from the surrounding areas.

Mirriad Partners With Tencent, One of the World’s Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content Solution

Native & Programmatic Advertising

STS News Desk

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October 10, 2019

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Mirriad Partners With Tencent, One of the World’s Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content Solution

Mirriad’s Technology Integrates With Tencent to Dynamically Serve Branded Content to Large Audiences

Computer vision and AI-powered platform company Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience. The key innovation allows only the new programme segments containing advertising to be delivered to Tencent and integrated at the point Tencent releases content to its digital video platforms.

Mirriad and Tencent have been working to develop new technology which integrates Mirriad’s in-video technology more closely with Tencent’s video platforms. With Mirriad’s API, the integration will be fully automated with ease and speed to ultimately transform the way advertisers engage with their target audiences in content.

Says Stephan Beringer, CEO of Mirriad, “We are excited to partner with Tencent to bring this new ad format to advertisers in China. Our ambition is to partner with the biggest broadcasters and digital platforms around the world to create new in-video inventory that helps advertisers connect with engaged audiences.”

Mirriad is also growing its partnerships in the US and Europe. Campaigns such as T-Mobile in the US and SEAT in France have shown consistently impressive uplift in brand awareness and consideration.

Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China.

111 Unveils New Video on What the Internet Could Do for the Health Management of Aging

Native & Programmatic Advertising

STS News Desk

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October 10, 2019

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111 Unveils New Video on What the Internet Could Do for the Health Management of Aging

111, Inc., a leading integrated online and offline healthcare platform, announced the release of the third episode in its 111 Insight series. The title announced , What the Internet Could Do for the Health Management of Aging, is hosted by Mr. Junling Liu, Chairman and CEO of 111, Inc. Mr. Liu will moderate a discussion with Mr. Qingsheng Zhu, Managing Partner of 6 Dimensions Capital, and Mr. Qing Ye, Managing Director of GMP Pharmaceuticals Group.

What the Internet Could Do for the Health Management of Aging will feature:

The difference between China’s and United States healthcare systems
The potential for online healthcare to equalize resource disparities and close the current information gap
111’s use of the Internet to manage chronic diseases by focusing on patient education, drug adherence and prescription refills
The unique opportunity in China for 111’s online healthcare delivery model and its ability to address price inequalities

The 111 Insight series is produced by 111, Inc. and is hosted by Dr. Gang Yu, Co-Founder and Executive Chairman, and Mr. Junling Liu, Co-Founder, Chairman and CEO. The series focuses on important topics in global health and the state of the industry in China through interviews with industry experts, investors, and healthcare professionals.

China’s healthcare industry in China is evolving rapidly and there is increasing global interest in China’s health reform and policies. Among the topics that will be discussed throughout the series are: How the Internet is reshaping China’s healthcare industry and pharmaceutical delivery market; how new government policies and regulations impact the healthcare industry; how new technologies are changing private health insurance; and the opportunities and challenges facing China’s aging population.

IgnitionOne Partners with Enplug to Spearhead In-Store Personalization

Benefits and capabilities of this service include the ability to:

The Wagner Agency Disrupts The Advertising Agency Model

Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising

Mobiquity Technologies Expands Product Offering

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

Ripples Launches Revolutionary Media Platform Leveraging Big-Data Capabilities to Increase Beverage Sales and Consumer Engagement

Salesforce Introduces Lightning Order Management – Enabling Brands to Deliver End-To-End Commerce Experiences, From Shopping to Shipping

Oracle Opens Retail Innovation and Technology Center in Portugal

Mirriad Partners With Tencent, One of the World’s Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content Solution

111 Unveils New Video on What the Internet Could Do for the Health Management of Aging

Popular Posts

IgnitionOne Partners with Enplug to Spearhead In-Store Personalization

The Wagner Agency Disrupts The Advertising Agency Model

Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising

Mobiquity Technologies Expands Product Offering

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

Ripples Launches Revolutionary Media Platform Leveraging Big-Data Capabilities to Increase Beverage Sales and Consumer Engagement

Salesforce Introduces Lightning Order Management – Enabling Brands to Deliver End-To-End Commerce Experiences, From Shopping to Shipping

Oracle Opens Retail Innovation and Technology Center in Portugal

Mirriad Partners With Tencent, One of the World’s Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content Solution

111 Unveils New Video on What the Internet Could Do for the Health Management of Aging

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