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In the Digital Transformation Era, Every Technology Company Will Soon Become a Cybersecurity Company: CLOUDSEC 2019

At the Event, Trend Micro Announced the Launch of Its Local Managed XDR Datacenter Service in India

 CLOUDSEC India 2019hosted by Trend Micro Incorporated, attracted more than 750 business and technology leaders this year, making it the cybersecurity event of the year. With tectonic shifts in the technology landscape, “Hybrid Cloud Security and Evolution” and “Cross Generation Detection and Response” are seen as the key drivers that will define the future of cybersecurity; they are also the themes for this year. Experts opined that soon every company would become a technology company and every technology company would have to become a cybersecurity company, in order to successfully and securely navigate the digital transformation that’s underway.

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 At the event, Trend Micro also announced the launch of its local managed XDR datacenter service in India. While many customers are considering outsourcing complex security tasks to cybersecurity professionals, many are concerned about their sensitive data leaving the country. The local managed XDR datacenter service solves this data sovereignty issue.

 Addressing the audience, Nilesh Jain, Vice President, Southeast Asia and India, Trend Micro said, “Today, data is collected and analyzed in silos, however what enterprises need is to collect and analyze data as a whole and be able to generate high-priority, actionable intelligence with context. To address this challenge, we recently launched our XDR solution that will be a gamechanger for the industry. Managed XDR is a great service for customers who have detection and response tools, but don’t have the required resources or skillsets to maximize them.

 Managed XDR is a 24/7 service for organizations that want to leverage the benefits of XDR and for organizations with security operations centers (SOCs) that may want additional detection and response support. Managed XDR seamlessly dovetails with Trend Micro’s overarching XDR strategy in FY2020.

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 He further added, “The engagement around cybersecurity is no longer limited to CISOs and CIOs. At Trend Micro, we have taken the engagement to the next level by speaking to the application team and the operations team. We are also looking at initiatives like community day to deepen our interactions with the DevOps professionals. Our top three priorities for India this year are to – first, focus on hybrid cloud customers who are looking to grow aggressively; second, build on existing customers including those who are sitting on the fence evaluating prospective options; and, finally, to recruit and grow our partner ecosystem.”

 In India, Trend Micro has over 1,000 large enterprise customers deploying its enterprise security solution suite, which provides security across hybrid cloud, network, and endpoints. Currently, the company has a dominant presence across the government, BFSI, IT/ITeS, manufacturing, pharmaceutical, and telecom verticals. Also, over 70% of nationalized banks in India use Trend Micro’s enterprise products. Earlier this year, they launched an industry-ready certification program in IT security (CPITS) initiative in India, which aims to groom the next generation of cybersecurity professionals within the industry.

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Zillow Group Announces Closing of Exercise by Initial Purchasers of Option to Purchase an Additional $73 Million of 0.75% Convertible Senior Notes due 2024

Zillow Group, Inc. announced that the initial purchasers of the previously announced private offering of its 0.75% convertible senior notes due 2024 (the “2024 Notes”) elected to exercise their option to purchase an additional $73 million aggregate principal amount of the Notes (the “Additional Notes”). The closing of the Additional Notes occurred today. Following today’s closing, there is a total of $673 million aggregate principal amount of 2024 Notes outstanding.

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The net proceeds from the Additional Notes were approximately $72.0 million after deducting the initial purchasers’ discounts and commissions and offering expenses payable by Zillow Group. Zillow Group used approximately $9.1 million of the net proceeds from the Additional Notes to pay the cost of the capped call transactions entered into in connection with the offerings. Zillow Group intends to use the remainder of the net proceeds for general corporate purposes, which may include working capital, sales and marketing activities, general and administrative matters and capital expenditures.

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This press release is neither an offer to sell nor a solicitation of an offer to buy any of these securities and shall not constitute an offer, solicitation, or sale in any jurisdiction in which such offer, solicitation, or sale is unlawful. The 2024 Notes and the shares of Zillow Group Class C capital stock, if any, issuable upon conversion of the 2024 Notes have not been and will not be registered under the Securities Act or any state securities laws, and unless so registered, may not be offered or sold in the United States except pursuant to an exemption from the registration requirements of the Securities Act and any applicable state securities laws.

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Magnifact Launches AgentVizion2Go Mobile App

New App Will Equip Insurance Agents With Just-In-Time Production Information

Magnifact, a Chicago-based provider of Business Intelligence solutions for the insurance industry, unveiled its new AgentVizion2Go app for iOS and Android at Western Marketing’s Top Producers meeting in Cancun on September 17, 2019.

“Designed for agents on the move, this app powerfully complements Magnifact’s browser-based AgentVizion solution for national marketing organizations like us, and our downline,” remarked Brandon Finken, Operations Director at Western Marketing.

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“Agents are excited to now have real-time access to their aggregated production data on their smartphones,” said Krish V. Krishnan, Founder and CEO of Magnifact. “Our limited-user release has been hugely successful, and we will be making AgentVizion2Go available on the app stores very soon,” Krishnan added.

“Magnifact’s AgentVizion platform has been further enhanced by the launch of the AgentVizion2Go app allowing agents to review pending applications, track production, and access their books of business across multiple companies at any time with the touch of a button,” said Shay Slattery, an agent with The Brokerage Inc. “With a streamlined view of all my data in one easy-to-use app, I am spending less time gathering that information and more time helping clients and growing my business.”

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Magnifact recently launched its browser-based downline agency and agent access capability at The Brokerage Inc.’s Vision 2020 agent symposium.

“AgentVizion has largely eliminated any manual reporting needs by opening up the platform to our downline,” said Cristin Hopkin, COO of The Brokerage Inc. “This platform fulfills an increasing need for 24×7, real-time information access among our agencies and agents alike.”

“AgentVizion provides our agency access to the latest information at our fingertips as we meet with our agents for their production reviews, or with insurance carriers to discuss strategic regional goals,” said Kimberly Rodriguez, principal of a downline San Antonio-based agency.

“I eagerly look forward to deploying the new AgentVizion2Go app across my agent workforce, helping them better target their monthly sales goals,” Rodriguez added.

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Revenue Operations Leader Clari Closes $60M Funding Round

Platform Uses AI and Automation to Help High-Performing Revenue Teams Drive Growth and Retention

Clari, provider of the leading AI-powered revenue operations platform, has closed a $60 million Series D financing round, setting a new record for total investment in the rapidly emerging revenue operations software category. To date, Clari has raised over $135 million to transform revenue operations. Clari’s Revenue Operations Platform uses AI to modernize the B2B revenue process, upleveling execution, insights and forecasting for the entire go-to-market organization, including marketing, sales and customer success.

Sapphire Ventures led the round with participation from new investor Madrona Venture Group and existing investors Sequoia Capital, Bain Capital Ventures and Tenaya Capital.

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“Revenue isn’t just an outcome at the end of a 90-day quarter, it’s a dynamic, moment-to-moment business process,” said Andy Byrne, CEO, Clari. “With AI and automation, we’re helping our customers run their revenue process with the same level of transparency and rigor that they expect from any other critical business process, like manufacturing, logistics, or finance. The resulting impact on their business is transformational.”

Clari powers some of the fastest-growing companies in the world. In 2019, customer IPOs included Zoom, Medallia, Fastly and Datadog. Multinationals like Adobe and Lenovo, and hundreds of category leaders like Okta, Workday, Qualtrics and Alteryx all use Clari to run their revenue operations. The new financing will fuel the next phase in Clari’s growth, including expanding its revenue operations partner ecosystem and investing in new AI and machine learning offerings.

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“Growth and retention are the lifeblood of Chief Revenue Officers,” said Jai Das, President and Managing Director, Sapphire Ventures. “CROs from many of our portfolio companies depend on Clari to manage their end-to-end revenue process to drive efficiency and predictability. What Clari’s AI is calling has become an integral part of most boards’ parlance, since revenue forecasts are discussed so much. Increasingly Clari is being used by the broader revenue operations team, including marketing and customer success, to not only see how leads are converting to customers, but also to predict which customers will churn and which are primed for upsells. I believe Clari is an indispensable platform for revenue operations teams in every enterprise.”

Today’s funding will accelerate Clari’s growth, currently tracking at 200 percent. Clari’s Revenue Operations Platform processed over $300B in pipeline in the past year and now supports over 50,000 sales, marketing, customer success and go-to-market professionals across 170 countries. The company is repeatedly ranked #1 in its category on the peer-to-peer review site G2.

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Resulticks Expands North American Footprint by Welcoming Three New Partners

Leveraging Industry Expertise and Technology, the Partnerships Will Grow Business Opportunities

 Resulticks, the world’s fastest growing real-time conversation marketing solutions provider, welcomes three new companies to its North American Partner Program: CLEARGOALS, North America’s leading technical marketing agency; Covalent Marketing, a marketing intelligence consultancy; and T1A, a global data management, advanced analytics and marketing technology consulting firm. Through partnership with Resulticks, these three will generate and drive new business, increase sales, strengthen customer relationships and sustain customer satisfaction over time.

As an intuitive real-time, omnichannel marketing solution, Resulticks equips members of the partner program with the necessary tools and tactics needed to help drive interactions that are individually relevant, executed in real-time and attributable at the segment-of-one level. In addition to a customized implementation experience, partners will also have access to an expert team of technologists and seasoned marketing strategists. The program also includes a unique training and certification process.

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“We are delighted to welcome three new North American partners and have made a strong commitment to helping them grow and achieve success,” said Redickaa Subramanian, founder and CEO of Resulticks. “As partners, these companies can leverage the scale, security and speed of our AI-powered platform to enhance and support our clients’ outcomes-driven, omnichannel marketing efforts. We look forward to collectively working and succeeding together.”

“The marketing industry is a very crowded space in terms of available technologies and players, but less so when it comes to enterprise platforms,” says Benoit Stephenson, CEO of CLEARGOALS. “Partnering with Resulticks provides us with a new and solid enterprise marketing platform to offer our clients, allowing them to navigate the noise and truly deliver on their own marketing strategy and efforts.”

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“We’re thrilled to join the Resulticks partner program,” said Ryan Kosanic, CEO of Covalent Marketing. “This relationship allows us to enhance our current service offerings and will provide our clients with additional tools and resources to further strengthen their companies’ engagement with their customers, leveraging AI and personalization strategies that produce revenue growth and better experiences.”

“Data today is a marketer’s dream and most pressing challenge,” said Mike Perlov, key account director at T1A. “Our clients rely on advanced data and analytics to fulfill their digital marketing transformations. The all-in-one platform solution that Resulticks has built will provide our clients with a simple, yet sophisticated solution to reach specific audiences across an array of verticals.”

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OneConnect moves up in the 2019 IDC Financial Insights FinTech Rankings Top 100 list

International Data Corporation (IDC), the world’s renowned provider of market research data, released the 2019 IDC Financial Insights FinTech Rankings Top 100 list. China-based technology unicorn OneConnect was included among the Top 100 for the second consecutive year, coming in at number 62 and moving up 11 places from 73 last year.

The firms that were included in the IDC Financial Insights FinTech Rankings Top 100 list were selected by IDC, a leading market intelligence firm that sets an industry benchmark in terms of market tracking data in the IT sector.

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The inclusion in the Top 100 list is a testament to OneConnect’s superior position in the global fintech services industry. As of June 30, 2019, OneConnect had served more than 600 banks and 80 insurance institutions, with the accumulated number of patent applications worldwide exceeding 3,070.

OneConnect is a leading technology-as-a-service platform for financial institutions in China. The Company integrates extensive financial services industry expertise with market-leading technology to provide technology applications and technology-enabled business services to financial institutions. These solutions enable our customers’ digital transformations, which help them increase revenue, manage risks, improve efficiency, enhance service quality and reduce costs.

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OneConnect is an associate of Ping An Insurance (Group) Company of China, Ltd. (“Ping An Group”). Based on Ping An Group’s 30 years of experience in the financial sector as well as its world-class technological strength in artificial intelligence (AI), big data and blockchain, OneConnect is committed to providing end-to-end services to its customers. The Company now has 12 technology solutions across the full scope of their businesses – from sales and marketing and risk management to customer services and operations, as well as technology infrastructure such as data management, program development, and cloud services.

OneConnect plans to continue expanding its footprint in the fintech sector, helping banks and financial institutions worldwide transform their businesses by leveraging its advanced technologies and superior services.

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Skimlinks and Impact Strengthen Partnerships by Enhancing Advertisers’ Ability to Measure Performance and Better Reward Publishers

Skimlinks, the leading commerce content platform, announced they have further integrated with Impact, the global leader in partnership automation. Additional publisher-level granularity in reporting and commissioning will provide increased transparency for Impact’s advertisers and the flexibility to create more bespoke rates for Skimlinks publishers.

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Transparency is a key element to creating strong partnerships and Impact advertisers now have a more granular view of performance data from Skimlinks. Available at the publisher domain level, this data will provide advertisers with actionable insights into who is driving success for them. Covering clicks, conversions and order value, this will help to drive the growth of Impact’s advertiser’s performance marketing campaigns.

The new integration also makes it easier for Impact advertisers to build their relationships with Skimlinks publishers with a streamlined process for setting up exclusive rates. This will allow Impact advertisers to reward publishers who drive the greatest performance and continue to provide incentives for them to further increase their revenue.

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Skimlinks CEO Sebastien Blanc says, “We know commerce content can be a great way for brands to reach valuable lifetime customers, and through our partnership with Impact, we’re confident brands have the data to make the right decisions about their affiliate investment. We are thrilled that our enhanced partnership with Impact continues to evolve affiliate marketing and the important part it has in the overall marketing ecosystem.”

“As our industry continues to move toward transparency and openness, we’re excited to partner with Skimlinks to bring our advertisers better visibility into the specific partners that are driving the most growth for them,” said Mike Head, General Manager of Impact’s Partnership Cloud.

Skimlinks is the leading commerce content monetization platform. Its technology automatically monetizes product links in commerce-related content to earn publishers a share of sales they drive. Its platform is a one stop solution providing the technology and the data to start and scale content commerce strategies across desktop and mobile.

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Talkwalker Launches AI-Powered Solution to Better Analyze Customer Conversation Data

Talkwalker, a reputed social listening and analytics company, launched their new product ‘Customer Data +‘ that allows businesses to analyze their customer conversations data. Presently, Talkwalker analyses text data from service emails, chats, surveys, and call center transcripts.

The latest AI-powered Consumer Insights feature was expected to enhance the social media and web data capabilities of Talkwalker.

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The platform has the potential to revolutionize the way businesses understand multiple data sources to make data-driven decisions, the company officials said. According to various researches, the enterprises often shy away from using first-party customer feedback data due to the lack of user-friendly analytics tools. The new solution will help companies to swiftly transform data insights into action.

“We’ve created an industry-leading social listening and analytics tool that allows companies to see how customers engage with them across social and the web,” said Christophe Folschette, Co-founder and Global Sales Director at Talkwalker.

Offers Complete Picture

“Customer Data + goes a step further by using Talkwalker’s AI Engine to run analysis on a company’s first-party text data and offer a complete picture of multiple data streams,” he said.

“Customer Data + understands and analyzes engagement at scale from both social media and customer experience. Our AI Engine’s deep learning algorithms do the hard work. You reap the benefits,” said Todd Grossman, Talkwalker America’s CEO.

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The highly reputed Talkwalker AI engine automates the analytics process, and provides high-quality data in less time, allowing users to focus more on the insights that drive brand results. The social listening and analytics solutions of Talkwalker assists well over 2,000 brands and give strength to their communication efforts. Ease-use is their main USP. The AI-powered solution does real-time monitoring of social networks, news websites, blogs and fora in 187 languages.

Their free alert is used by 500,000 communication and marketing professionals. They have offices in New York, Luxembourg, San Francisco, Frankfurt, Paris, and Singapore.

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Seismic Announces Leaders from IBM, SiriusDecisions, and More Will Speak at Shift 2019

Expanded Shift 2019 Program Will Include Renowned Experts on Sales and Marketing Industry Trends, an Executive Track, a Women’s Social, and a Pre-Event Partner Day

Seismic, the recognized leader in sales and marketing enablement, announced Seismic Shift 2019, the enablement event of the year, will include an all-star speaker lineup of more than 35 customers, partners, industry thought leaders, Seismic executives, and product experts. In its sixth year, Shift 2019 is the largest it’s ever been, including many guided networking options and a program crafted to serve sales, marketing, and enablement practitioners, as well as leaders interested in major trends facing global businesses. Six hundred attendees from 200 companies are expected to descend upon the Omni La Costa Resort & Spa in Carlsbad, CA from November 5-7 for Shift 2019.

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New this year, Seismic has added “Industry 360” sessions and an executive track in which industry experts and business leaders will present sessions designed to help guide attendees’ respective business strategies. Peter Ostrow, Sr. Research Director at SiriusDecisions and Matt Heinz, President of Heinz Marketing, Inc. will speak about sales and marketing trends. Renée Baker, Head of Advisor Inclusion Networks at Raymond James, will participate in a mainstage fireside chat about how diversity and inclusion have become business imperatives that every industry can act on, and panel topics will include the challenges facing asset management companies and an insider’s look into growth enablement. Executive track speakers include experts at Bain & Company, ADP, and Alpha FMC.

The Shift 2019 agenda will also feature forward-thinking practitioners that will share how they are changing the way their organizations do business with sales enablement. Seismic customer spotlight sessions from IBM, Rackspace, Nectar Services Corporation, and many others will present innovative uses of the Seismic platform.

“I look forward to attending Shift every year,” said Cathy Rowell, VP, Enablement, Nectar Services Corporation & Shift speaker. “I’ve been a Seismic customer for a few years, in roles at two different companies, and I still learn something new each time I go. Shift is an excellent opportunity to network with enablement peers and come away with tangible ideas that can be applied to your organization.”

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Helping to establish a sales and marketing enablement community is a top priority at Shift 2019. Networking, learning, and social activities include:

– Partner pre-day (November 4th) for our partner ecosystem to learn, network, and celebrate joint accomplishments
– Pre-conference (November 4th) Seismic Shift Golf Tournament
– Seismic Women’s Social: Shifting Change with Women Pioneers event featuring networking, pampering, a customer panel, and TED talk-style presentations from inspiring women leaders
– Two evening socials. The social on day two (November 6th) will include a product and partner hub in which Seismic product managers, customer success leaders, and partners will be available as resources for learning and to boost attendees’ knowledge of the Seismic platform. Participating partners include Allego, DSG Consulting, Grapevine6, Kapost, MindTickle, Outreach, Percolate, and Red Oak Compliance Solutions
– Longer meals and breaks to support more networking and discussions facilitated by Seismic leaders

“There’s nothing quite like the buzz and excitement at Shift,” said Doug Winter, CEO and co-founder, Seismic. “Seismic takes great pride in bringing our customers together in such a way that allows them to share and learn from each other. There is no other sales and marketing enablement event like it. As usual, Shift will set the tone for the following year, as we reveal what’s on the horizon for both our product and sales enablement at large, and how customers can put themselves on a continued path to success by partnering with Seismic.”

On the last day of Shift, and throughout the program, Seismic will lead product sessions. The sessions will include a mix of product sneak peeks, guided strategy sessions that reveal how customers can optimize their use of Seismic, and instructor-led workshops on ways customers can improve their use of Seismic’s personalized content automation tool, LiveDocs.

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Navigating the Consumer Privacy Landscape: New Approaches Offer Solutions for Marketers

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Navigating the Consumer Privacy Landscape: New Approaches Offer Solutions for Marketers Apple is pushing for change when it comes to consumer privacy and control of data. They haven’t been tiptoeing around the issue either; the latest news is that the new operating system to be released this fall will have a whole host of new privacy tools. They’ve essentially tripled down on privacy, implementing things like no separate sign-in services for sites like Facebook and Google, to avoid the collection of user information; device-local Machine Learning and bot detection; tracking pixel detection and much more. (In related news, they’ll also be making Siri more friendly. I’m looking forward to that.)

So what is the philosophy driving this hyper-focus on consumer privacy? We can certainly attribute a big part of it to consumer demand, as the population becomes more concerned with protecting their personal information. Additionally, people are starting to understand that their data is a valuable asset, and are tired of giving it away for free. This trend will definitely impact the marketing industry, as the challenge for getting insights into consumer behavior will rise exponentially.

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How can marketers keep up? There are some general approaches and philosophies that are likely driving these moves by Apple and must be considered on a larger scale.

Data Minimalism: a method in which you only collect what data you need and if unsure, you don’t collect it. As we pass through an era of Big Data, where the objective was to collect it ALL and then figure out what was important, it’s time to take a step back.

The reality is that every bit of data collected about an individual is a liability and can pose privacy risks. We need to start asking serious questions about each and every piece of user data and see the entire process from the user perspective.

Every piece of data collected must serve a direct business outcome, as well as keeping the best interests of the consumer in mind. If you can’t be totally transparent on collection and use of a piece of data, you probably shouldn’t collect it.

End-To-End Encryption and “Zero-Knowledge” Service Providers.How much of your job can you do without having access to unencrypted data? For example, in the Marketing research space, there are vendors for survey respondents, reporting tools and survey platforms that operate as intermediaries between the consumer/research participant and the research organization (a brand or agency). This service can actually be provided without having direct access to any unencrypted data, and without drawing from a centralized database. This is analogous to apps like WhatsApp where end-to-end encryption is utilized to ensure secure communication.

Any entity that potentially handles any sensitive data, including user and health data, can benefit from employing these techniques to ensure data is protected and unnecessary liability is avoided. Fortunately, along with the interest in Blockchain and Bitcoin technologies, we’ve seen considerable advancement in cryptographic techniques which enable new opportunities for secure communication.

Device-Local Data Processing absolves organizations from direct data ownership. This approach allows consumers can take back control and security of their own data is by storing it “on the edge” or on their own devices. By keeping a tight rein on their data, and keeping sensitive information out of databases, this changes the game not only for them (they are better able to monetize their data and choose who uses it) but for marketers.

Now the focus shifts from taking measures to keep the database-stored data secure, to finding new ways to connect with the respondents.

Apple has the level of clout needed to raise awareness around privacy issues to an all-time high. Their foray into advanced security and privacy features promises to drive advancements in software and illustrate the possibility that devices have to play in the future of consumer privacy. Consumers will see that more is possible when it comes to protecting their own data, and demands will become even greater for others to provide the same level of protection.

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