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Growing Digital Following Set to Boost Investment in Women’s Sport by Almost 100%

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October 11, 2019

Growing Digital Following Set to Boost Investment in Women’s Sport by Almost 100%

Digital Age Driving Women’s Sport to the Forefront as 84% of Output Uses Social Platforms

Women’s sport has grown in prominence thanks to the rise of digital platforms and is now set to skyrocket. In fact, 94% of industry professionals are primed to increase investment in the creation, production and distribution of content, according to research from Imagen, the leading SaaS video management platform business.

The survey of more than 300 senior sports industry executives found that this development is predominately being motivated by commercial interest (29%) and new opportunities for digital distribution (25%).

Social media platforms are proving the most popular way for audiences to engage with women’s sport, accounting for 52% of all interest and engagement with the content. When asked which two platforms are driving the most interest and engagement with women’s sports, Instagram (59%) and Facebook (44%) were revealed to be top by those surveyed. This echoes the fact that 84% of women’s sport output partly uses digital or social platforms, with 36% using them exclusively, while only 2% solely use broadcast.

“To satisfy and capitalise on evolving audience demand for women’s sport, sports federations, governing bodies, leagues and clubs need to ensure they can meet these needs and make the content easily accessible,” commented Will Pitt, Head of Sport, Imagen.

Almost two-thirds (62%) of senior sports industry executives said they expect more of their women’s sports content to be distributed via OTT platforms and social media in the future. Similarly, almost half (46%) say their organisation is investing or planning to invest in the launch of a dedicated direct-to-consumer (DTC) streaming product, thereby increasing access to women’s sport. The DTC trend has gathered momentum in recent years, particularly among niche sports, with a number of sports federations creating their own platforms to share content and reach wider audiences.

“Changes in viewing habits mean viewers are not just relying on broadcasters to air the content they want to watch on TV, evidenced by the 433 million views on the official FIFA Women’s World Cup digital channels this year,” added Pitt. “2019 has been a significant year for women’s sport in terms of exposure, viewership and growth. Crucially, younger, digitally savvy audiences are helping to fuel this rise.”

Imagen is an intuitive video management platform that enables sports organisations, media companies and enterprise sectors to intelligently manage their video content with enhanced functionality, control, and insight. Imagen is being used by global organisations to manage and distribute their expanding video and media libraries – enabling fast, easy, secure and controlled access to content through the highly customisable platform.

Five Dutch Companies to Further Boost Artificial Intelligence In the Netherlands

STS News Desk

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October 11, 2019

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Five Dutch Companies to Further Boost Artificial Intelligence In the Netherlands

Ahold Delhaize, Ing, Klm, Ns and Philips Announce Kickstart AI, a Combination of Actions to Fuel AI Education, Talent and Innovation in the Netherlands.

Five Dutch companies Ahold Delhaize, ING, KLM, NS and Philips aim to further boost the AI ecosystem in the Netherlands by accelerating and promoting the development of AI technology and nurturing AI talent in the country. This effort will add educational capacity, foster the development of the AI community in the Netherlands and reiterate the position of the Netherlands as a competitive and relevant global AI hub.

The goal of Kickstart AI, is to bridge the AI gap between the Netherlands and other countries, like the UK, the US and China, that have made notable progress in this area. In order to keep the country’s position as a pioneer and inventor of technologies, the Dutch government, companies, organizations and universities have ground to cover in terms of structural investments and availability of global AI talent. The five companies “kickstarting” AI are, for the first time, uniting forces in this kind of joint initiative and taking highly needed decisive action.

The five companies initiating Kickstart AI are calling for the critical expansion of local knowledge and talent in order to ethically implement AI that is focused not only on what is technically possible but also meeting the ethical and social standards the Dutch society may expect. Collaboration among these five companies, the government, industry and other tech providers will help address societal challenges, provide new opportunities for the youth and accelerate the introduction of AI in the Netherlands. For consumers, AI has untapped potential to help improve their daily lives by elevating their experience with personalized service, convenience and choices in many areas of life such as food, travel, health and finances.

Initiatives under Kickstart AI include:

AI superchallenges: Competitions aimed at raising the Netherlands’ global profile by mobilizing global AI talent to address societal challenges for example in the areas of health and mobility.
Joint appointments: Investing in private-public collaboration through joint appointments of academic staff, providing access for the next generation of AI talent to education, training and leading academics. First commitment is to create 5 joint appointments to academic institutions in the Netherlands by each of the frontrunner companies in Kickstart AI, adding up to 25 positions in total.
Dutch national course for AI: As part of a wider effort to increase understanding and adoption of AI in the Netherlands, Kickstart AI companies will not only promote the national course for AI among the general public and their own workforces, but also offer the course in English, therewith aiming to secure sign-ups from a total of 170,000 people in the Netherlands by the end of 2020.

Introducing Kickstart AI at the World Summit AI , Maarten de Rijke, Professor at the University of Amsterdam and Director of the Innovation Center for Artificial Intelligence, said: “The Netherlands has always been a technology pioneer, a frontrunner in AI development and innovation. The quality of our AI specialists is well-acknowledged worldwide. However, without a national AI strategy and swift action, the severe shortage of AI talent in our country remains one of the biggest roadblocks to realizing the full potential of AI talent and technology. The joint efforts between universities and companies, as part of Kickstart AI, underlines the urgency in accelerating AI education and talent retention and signals our commitment to collaboration and investments needed to accelerate AI innovation in the Netherlands.”

Ahold Delhaize, ING, KLM, NS and Philips are connected to the daily lives of millions of people through food, travel, health and finances. As organizations that are close to the lives of everyday Dutch society, they fully understand the game-changing potential for AI to improve everyday life in the Netherlands. This is why they have joined together in a call for action to their business and industry peers, to boost collaboration in creating a thriving AI ecosystem in the Netherlands for the benefit of end-consumers’ daily lives. The Strategic Action Plan AI (SAPAI) and the Netherlands’ AI Coalition, also announced this week, are complementary steps in the same direction and designed to collectively sustain the growth and competitiveness of the Dutch economy.

EY STEM Tribe Mobile Platform to Support the Next Generation of Girls in STEM careers

STS News Desk

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October 11, 2019

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EY STEM Tribe Mobile Platform to Support the Next Generation of Girls in STEM careers

Encourages learning around UN Sustainable Development Goals for 2030

EY announced the development of a mobile platform in collaboration with Tribal Planet to help girls 13-18 years of age pursue STEM (science, technology, engineering and mathematics) careers.

The EY STEM Tribe platform engages girls on their mobile devices with an entertaining and gamified STEM experience and was developed working with Tribal Planet, a Silicon Valley-based company that develops innovative platforms and ecosystems to engage global citizens around social impact priorities. The app is available for free on Android and iOS platforms in Delhi and will be available in Atlanta and Seattle in the future.

The EY STEM Tribe platform features modules focused on science, such as climate change or space exploration; technology, such as artificial intelligence, 3D printing or blockchain; the future of work and skills that may be required for future, yet-to-be-defined jobs; and inspirational stories of women in STEM.

Rajiv Memani, Chairman and EY India Regional Managing Partner, says:

“As technology continues to shape the future, it has become imperative to provide equal opportunity for girls to pursue high-growth STEM careers. We are pleased to launch this global initiative in India that will enable STEM learning for 6,000 girls across 45 private and government schools in the Delhi National Capital Region, which has the potential to scale rapidly, empowering young girls to learn STEM in a pragmatic and contemporary manner.”

Girls choose topics based on their interests. To help incentivize learning, they earn points as they complete an activity, such as reading an article, interviewing members of their community, completing an experiment or watching a video.

As girls build their “rewards wallet” and see points accumulate, they redeem points in three ways: fun rewards include STEM-related products; important rewards include work shadowing opportunities or virtual mentoring sessions on topics such as building a CV, honing interviewing skills or understanding how millennials engage in the workplace; or lasting rewards, where they choose to donate their points to a non-profit cause of their choice related to empowerment of girls and women. The point donations are converted into a monetary donation by Tribal Planet to the non-profit. Girls’ parents and their schools’ teachers also have access to the platform.

Dan Higgins, EY Global Advisory Technology Consulting Leader, says:

“The EY STEM Tribe digital platform forms a part of the EY Women in Technology movement across the globe, aimed at supporting gender parity in the technology space and reinforcing the EY commitment to building a better working world. This platform will help girls to build a passion for STEM, learn new concepts and apply them in real life, and most importantly, will inspire even more girls across the world to embark on STEM careers. We purposely chose the themes and designed the platform to trigger real-life actions, where girls can reach out to their communities, individually or collectively, and make a greater impact on society.”

The EY Women in Technology Program was formed to create an inclusive culture to successfully harness technology’s potential to truly transform society. By educating women and girls, incubating their leadership potential and innovating new ways to empower a diverse workforce, the EY organization supports the closing of the gender gap and nurturing an environment where everyone can become an architect of the transformative age. EY teams support women in tech through education by investing in educational products and programs that drive awareness and participation that encourage girls and women to enter and remain in STEM fields of study and careers.

Amanda Gethin, EY Global Talent Leader, Advisory, says:

“Technology jobs are increasing – but so is the gender gap. As a result, we need to change the talent pipeline and address this gap, lighting the spark to help ensure that women have equal chances to enter, remain and thrive in the technology industry.”

CFO Role in Digital Transformation the Focus of ISG Talks at CFO.org LA Event

STS News Desk

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October 11, 2019

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CFO Role in Digital Transformation the Focus of ISG Talks at CFO.org LA Event

October 17 Roundtable Sessions With Senior Finance Execs Will Explore ROI From Automation

The role of the CFO in digital transformation and the impact of digital technology on enterprise finance will be the focus of presentations by Information Services Group , a leading global technology research and advisory firm, at the October 17 CFO.org Los Angeles conference.

Sponsored by ISG, the event, held this year at the Sheraton Grand Los Angeles, is a day-long, invitation-only conference for CFOs and financial strategists. Katharine Rudd, partner, ISG, and Peter Magagna, business development executive, will lead roundtable discussions on how senior finance executives can leverage continuous cost optimization to fund investments in digital transformation.

“Today’s CFO must lead or be a key participant in deciding what to automate and how to drive digital transformation for better business outcomes,” Rudd said. “Our discussions with attendees at the CFO.org event will explore how finance executives are funding digital transformation and embracing automation, and what the return on investment has been to date.”

Rudd noted that CFOs are increasingly involved in technology decisions, as digital transformation can have a dramatic impact on enterprise finance and overall operations.

“CFOs are regularly called on to quantify the value of digital transformations beyond cost reduction,” Rudd said. “To mobilize support for digital investments, CFOs must be well-versed on the risks, rewards and impact of technology on quality, customer experience and employee engagement. The CFO.org event will be a valuable opportunity to share experiences and insights on all aspects of digital transformation projects.”

Evergage Named ‘CDP of the Year’ and ‘Personalization Tech of the Year’ in Inaugural Rele Awards

STS News Desk

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October 11, 2019

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Evergage Named ‘CDP of the Year’ and ‘Personalization Tech of the Year’ in Inaugural Rele Awards

New Awards Program Celebrates People and Technology That Create Relevant, Personalized Experiences – with Evergage Being the Only Vendor to Scoop up Multiple Awards

Evergage,company, announced it has earned two honors in the inaugural Rele Awards: “Customer Data Platform (CDP) of the Year” and “Personalization Tech Solution of the Year.” Recognized for helping companies increase engagement, loyalty and conversions, Evergage was the only technology provider to win multiple awards in the program.

The Rele Awards are the only industry awards focused solely on celebrating the people and technology seamlessly creating relevant, personalized experiences. The program is hosted by Personalization ONE – a personalization-focused community providing news, education, insights and events.

“Meaningful customer experiences are relevant ones,” said Dustin Ritter, CEO and Founder of Personalization ONE. “With the Rele Awards, we’re celebrating the groundbreaking solutions, experiences and heroes that are advancing the field of personalization. Congratulations to Evergage and our other winners for their commitment to engaging audiences with relevance across channels, and doing so in innovative and results-driven ways.”

Working with companies including Carhartt, Citrix, Lenovo, Walmart Mexico and many more, Evergage delivers personalization to billions of people worldwide. Combining Evergage’s in-depth behavioral data, machine-learning algorithms and predictive analytics with data from existing systems, Evergage delivers personalization across websites, email, web and mobile apps, onsite search, online ads, social media, call centers and in stores/branches. Its acclaimed CDP is not just a system of record but also a system of action – processing vast stores of data and activating all that information in less time than the blink of an eye.

Evergage’s wins in the Rele Awards come on the heels of other recent accolades for the company, including a gold (highest-level) Stevie Award in The 2019 American Business Awards® for improving personalization with artificial intelligence, as well as “Best Marketing Solution” honors in the 2019 Golden Bridge Awards®. Evergage was also a winner in the EContent 100, announced earlier this month – recognizing the companies that matter most in the digital content industry.

The awards also follow other news for the company. Earlier this year, Evergage was named a Leader for the second time in Gartner’s Magic Quadrant for Personalization Engines, placing in the highest overall position on the ability to execute axis this year. In addition, Evergage was ranked the highest of all vendors in every use case Gartner analyzed in the recent Critical Capabilities for Personalization Engines report (available to Gartner subscribers).

“Generic, one-size-fits-all (or one-size-fits-most) experiences can be unhelpful and frustrating – you want the people you do business with to feel special and appreciated,” said Evergage Chief Marketing Officer Andy Zimmerman. “At Evergage, we’re dedicated to putting each individual person at the center of personalization – helping companies aggregate, synthesize and act on their data, and deliver 1-to-1 experiences at scale. We’re honored to be recognized twice in the Rele Awards for our leading technology and the tremendous business results our clients achieve with it.”

4 Ways to Improve Your Facebook Video Marketing

STS News Desk

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October 11, 2019

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4 Ways to Improve Your Facebook Video Marketing

Video marketing is one of the most effective ways to generate leads and boost sales. Video content is engaging, as evidenced by the success of streaming platforms including YouTube and Twitch, and the fact that it’s versatile in the topics it encompasses makes it a smart investment. Nonetheless, there are a few ways for one to make their advertising efforts stand out among the competition. As provided by Carola Jain, here are 4 ways to improve your Facebook video marketing.

Provide captions with videos. By performing a cursory scroll on Facebook, it’s easy to notice that most videos feature subtitles. One of the reasons for this is that while videos on Facebook automatically play, they don’t feature audio until a user enables it. This is where subtitles come into play, since they provide context to the images a viewer is presented with. No matter how short a video on Facebook is, it should include captions; this will have a considerable impact on video marketing efforts moving forward.
Experiment with different video formats. What one must know about Facebook video marketing is that it isn’t an exact science, which is why experimentation is encouraged. For example, one may assume that video content shot horizontally is ideal, as it reflects traditional video. On the flipside, video content shot vertically tends to perform better on mobile platforms, which are just as important as desktop platforms, if not more so. Experiment with different formats to see which offers more engagement. From there, marketing efforts should be adjusted accordingly.
Promote Facebook video content. The more eyes that Facebook video content attracts, the better it will perform. This is a given, but one may not consider the importance of promotion across other social media platforms. What this does, in theory, is attract an audience that may not have been found otherwise. Furthermore, it encourages viewers to find content creators on Facebook so that they can more closely follow the work that they publish. Though video is the content being consumed, marketing on different platforms shouldn’t be ignored.
Include a call to action. Like any piece of promotional material or content, a Facebook video should include a call to action. This instructs or encourages a viewer to complete a certain action after watching a video. Such an action could be clicking a “learn more” link, visiting a testimonials page, signing up for a newsletter, or completing a transaction. Regardless, the best Facebook video marketing campaigns feature CTAs that viewers can carry out. This is arguably the most important tip that Carola Jain can offer.

fishbat is a full-service NYC internet marketing company that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

gA Digital Development Guides Clients on Their Innovation Journey

STS News Desk

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October 11, 2019

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gA Digital Development Guides Clients on Their Innovation Journey

gA, a global leader in the digital business consulting services for 27 years, continues strengthening its Digital Development engine adding benefits to customer projects. Leveraging their digital technologies, gA has created a proprietary digital development methodology called ¨Sherpath¨ with strong focus on user experience, streamlining processes and software development tailored to the needs of customers. This capability is a defining difference for gA, adding value to their expertise and service offerings to ensure customers maximum benefits in setting up the new products and integrating them into existing operations and legacy systems.

“Our objective is to anticipate and satisfy the needs of our customers by offering digital solutions using the latest technologies, methodologies and tools,” said Maximiliano Cortes, Chief Operating Officer at Parabolt. “We help companies adapt to new trends to continue creating value as their technological partner.”

gA Digital Development offers rapid prototyping of solutions, making them especially valuable for executives in the C-suite: Chief Technology Officers, Chief Transformation Officers, Chief Innovation Officers and Marketing/Communication leaders.

Digital Development works by combining fast prototyping and the Sherpath methodology applied to the design and development of tailored products and solutions, to speed the digital transformation journey for each client. “We use our proprietary Sherpath methodology plus a dedicated team of designers, engineers to review the strategies of our clients and the businesses to be developed,” said Alejandro Paniego, Global Leader of Digital Development at gA. “The next step is to prototype a product quickly at the business level and test it monitoring its costs and potential scalability” adds Paniego.

As a customer-centric technology firm, gA is focused on enhancing the user experience (UX). Consistent with the company’s entrepreneurial spirit and focus on innovation, gA’s goal is to empower large companies in the Americas and Europe to reshape their business models and their organizations through the integrated power of data, business processes and people. “When faced with a problem that arises, we seek the best strategy, the best technology for the feasibility of the product and business model.”

gA and Parabolt work with multidisciplinary teams organized into Digital Squads: from software engineers and creators to certified UX/UI specialists; facilitating the adoption process of new mobile and native cloud technologies as key factors of competitive advantage. “We transform commercial processes into digital experiences for the customer, optimizing daily interactions and generating new relationship models,” adds Cortes.

US Small and Midsize Businesses Have Identified New Avenue for Growth Through Corporate Contracts

STS News Desk

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October 11, 2019

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US Small and Midsize Businesses Have Identified New Avenue for Growth Through Corporate Contracts

The 2019 Survey of Small and Midsize Business Suppliers, Developed and Conducted by American Express, Found That Businesses With Corporate Contracts Expect Revenues to Increase by 50% Over the Next Five Years

US small and midsize businesses are often referenced as the backbone of the country’s economy thanks to their drive and ambition to grow and scale but finding new opportunities to expand a business is often challenging. To explore the perspectives of small and midsize businesses on ways to grow, American Express conducted the first ever Survey of Small and Midsize Business Suppliers in 2019. The survey results, which includes responses from 501 small and midsize companies with revenues between $250,000 to $1 billion annually, suggest a bright future ahead for businesses who tap into this new avenue for growth.

According to the survey, eighty-one percent (81%) of respondents predict an increase in their sales to corporations with over $1 billion in revenue over the next five years, among which fifty percent (50%) of respondents anticipate a revenue increase of fifty percent (50%) or more.

“Contracting with corporations offers tremendous growth opportunities for businesses across every industry and can help drive supply chain competitiveness, unlock innovation, provide access to new markets, and deliver positive socioeconomic impact in local markets,” said Donna Donato, Vice President of Strategic Sourcing and Business Enablement for American Express. “As our survey results found, business owners who already contract with companies that generate over $1 billion in revenue are diversifying their revenue streams and expanding their internal teams which ultimately benefits our economy.”

THE OPPORTUNITY FOR SMALL & MIDSIZED COMPANIES

Large corporations make substantial external purchases each year — as much as thirty to fifty percent of total revenue depending on the industry, creating vast opportunities for small and midsize businesses. The benefits of selling to corporate clients are clear, with survey results showing that many small and midsize businesses experience significant business growth when partnering with such corporate clients:

Nearly two-thirds (64%) of respondents have increased their revenues
Four in ten (40%) of respondents have diversified their revenue streams
Four in ten (40%) of respondents have grown organically through corporate contracts

Not only are small and midsize businesses experiencing the positive effects of winning corporate contracts, but their broader communities benefit from these relationships as well. For example, despite the limited labor market for small and midsize businesses, contracting with large corporations has proven to be a successful growth strategy, allowing such businesses to expand hiring efforts. More than half (54%) of respondents hired new employees as a result of winning new business with large corporations, and nearly three-fourths (74%) of respondents noted that conducting business with large companies has helped to hire and retain talent.

FINDING, WINNING AND FUNDING CORPORATE CONTRACTS

According to the survey, networking and introducing their brand to procurement officials in target industries were found to be instrumental for small and midsize business owners to grow their businesses. The survey identified certain key personal and digital networking channels as a means to obtain knowledge about potential new business targets:

Over half (54%) of respondents rely on both online/offline networking
Nearly half (47%) of respondents rely on personal relationships
More than 4 in 10 (41%) respondents rely on company websites and marketing materials

Notwithstanding the variety of information channels, online networking was shown to be more effective than offline networking in securing new business leads. Fifty-one percent (51%) of respondents indicated that online social networking via specific groups was most effective in securing new business leads with corporate clients, followed by forty-seven percent (47%) of respondents indicating social media platforms as being the second most effective method of securing new business leads. Offline, respondents indicated that they saw the most value in networking one-on-one (44%), at trade shows and events (42%) and networking in small groups (37%).

The survey also found that certain business certifications and credentials can further differentiate small and midsize businesses from the competition. Respondents indicated that the credentials set forth below were the most useful certifications in helping to winning corporate contracts:

Quality of service or products (48%)
Past performance (15%)
Socio-economic credentials (10%)

Coming up with the capital to finance contracts with corporations can be challenging, with many small and midsize businesses seeking additional financing to do so. More than half (57%) of respondents sought financing to fund their growth to service corporate contracts, among which two-thirds (66%) of such respondents found the process for securing financing to be manageable. Working with large corporations can open new doors, especially when it comes to financing. Nearly three-quarters (74%) of respondents agreed that working on corporate contracts led to more flexible financing options for their companies.

CHALLENGES OF CORPORATE PROCUREMENT

While winning a large corporate contract is exciting for small and midsize businesses because of the potential to increase revenue, there are also challenges that come along with fulfilling these agreements. Survey data indicated that the biggest challenges facing small and midsize businesses while working with corporate clients include:

Complex processes (43%)
Negotiating payment terms (38%) with 22% of respondents reporting payment terms of 60 days or more
Complying with data and security requirements (37%).

In the Digital Transformation Era, Every Technology Company Will Soon Become a Cybersecurity Company: CLOUDSEC 2019

STS News Desk

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October 11, 2019

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In the Digital Transformation Era, Every Technology Company Will Soon Become a Cybersecurity Company: CLOUDSEC 2019

At the Event, Trend Micro Announced the Launch of Its Local Managed XDR Datacenter Service in India

CLOUDSEC India 2019, hosted by Trend Micro Incorporated, attracted more than 750 business and technology leaders this year, making it the cybersecurity event of the year. With tectonic shifts in the technology landscape, “Hybrid Cloud Security and Evolution” and “Cross Generation Detection and Response” are seen as the key drivers that will define the future of cybersecurity; they are also the themes for this year. Experts opined that soon every company would become a technology company and every technology company would have to become a cybersecurity company, in order to successfully and securely navigate the digital transformation that’s underway.

At the event, Trend Micro also announced the launch of its local managed XDR datacenter service in India. While many customers are considering outsourcing complex security tasks to cybersecurity professionals, many are concerned about their sensitive data leaving the country. The local managed XDR datacenter service solves this data sovereignty issue.

Addressing the audience, Nilesh Jain, Vice President, Southeast Asia and India, Trend Micro said, “Today, data is collected and analyzed in silos, however what enterprises need is to collect and analyze data as a whole and be able to generate high-priority, actionable intelligence with context. To address this challenge, we recently launched our XDR solution that will be a gamechanger for the industry. Managed XDR is a great service for customers who have detection and response tools, but don’t have the required resources or skillsets to maximize them.”

Managed XDR is a 24/7 service for organizations that want to leverage the benefits of XDR and for organizations with security operations centers (SOCs) that may want additional detection and response support. Managed XDR seamlessly dovetails with Trend Micro’s overarching XDR strategy in FY2020.

He further added, “The engagement around cybersecurity is no longer limited to CISOs and CIOs. At Trend Micro, we have taken the engagement to the next level by speaking to the application team and the operations team. We are also looking at initiatives like community day to deepen our interactions with the DevOps professionals. Our top three priorities for India this year are to – first, focus on hybrid cloud customers who are looking to grow aggressively; second, build on existing customers including those who are sitting on the fence evaluating prospective options; and, finally, to recruit and grow our partner ecosystem.”

In India, Trend Micro has over 1,000 large enterprise customers deploying its enterprise security solution suite, which provides security across hybrid cloud, network, and endpoints. Currently, the company has a dominant presence across the government, BFSI, IT/ITeS, manufacturing, pharmaceutical, and telecom verticals. Also, over 70% of nationalized banks in India use Trend Micro’s enterprise products. Earlier this year, they launched an industry-ready certification program in IT security (CPITS) initiative in India, which aims to groom the next generation of cybersecurity professionals within the industry.

Zillow Group Announces Closing of Exercise by Initial Purchasers of Option to Purchase an Additional $73 Million of 0.75% Convertible Senior Notes due 2024

STS News Desk

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October 11, 2019

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Zillow Group Announces Closing of Exercise by Initial Purchasers of Option to Purchase an Additional $73 Million of 0.75% Convertible Senior Notes due 2024

Zillow Group, Inc. announced that the initial purchasers of the previously announced private offering of its 0.75% convertible senior notes due 2024 (the “2024 Notes”) elected to exercise their option to purchase an additional $73 million aggregate principal amount of the Notes (the “Additional Notes”). The closing of the Additional Notes occurred today. Following today’s closing, there is a total of $673 million aggregate principal amount of 2024 Notes outstanding.

The net proceeds from the Additional Notes were approximately $72.0 million after deducting the initial purchasers’ discounts and commissions and offering expenses payable by Zillow Group. Zillow Group used approximately $9.1 million of the net proceeds from the Additional Notes to pay the cost of the capped call transactions entered into in connection with the offerings. Zillow Group intends to use the remainder of the net proceeds for general corporate purposes, which may include working capital, sales and marketing activities, general and administrative matters and capital expenditures.

This press release is neither an offer to sell nor a solicitation of an offer to buy any of these securities and shall not constitute an offer, solicitation, or sale in any jurisdiction in which such offer, solicitation, or sale is unlawful. The 2024 Notes and the shares of Zillow Group Class C capital stock, if any, issuable upon conversion of the 2024 Notes have not been and will not be registered under the Securities Act or any state securities laws, and unless so registered, may not be offered or sold in the United States except pursuant to an exemption from the registration requirements of the Securities Act and any applicable state securities laws.

Five Dutch Companies to Further Boost Artificial Intelligence In the Netherlands

EY STEM Tribe Mobile Platform to Support the Next Generation of Girls in STEM careers

CFO Role in Digital Transformation the Focus of ISG Talks at CFO.org LA Event

Evergage Named ‘CDP of the Year’ and ‘Personalization Tech of the Year’ in Inaugural Rele Awards

gA Digital Development Guides Clients on Their Innovation Journey

US Small and Midsize Businesses Have Identified New Avenue for Growth Through Corporate Contracts

In the Digital Transformation Era, Every Technology Company Will Soon Become a Cybersecurity Company: CLOUDSEC 2019

Zillow Group Announces Closing of Exercise by Initial Purchasers of Option to Purchase an Additional $73 Million of 0.75% Convertible Senior Notes due 2024

Popular Posts

Five Dutch Companies to Further Boost Artificial Intelligence In the Netherlands

EY STEM Tribe Mobile Platform to Support the Next Generation of Girls in STEM careers

CFO Role in Digital Transformation the Focus of ISG Talks at CFO.org LA Event

Evergage Named ‘CDP of the Year’ and ‘Personalization Tech of the Year’ in Inaugural Rele Awards

gA Digital Development Guides Clients on Their Innovation Journey

US Small and Midsize Businesses Have Identified New Avenue for Growth Through Corporate Contracts

In the Digital Transformation Era, Every Technology Company Will Soon Become a Cybersecurity Company: CLOUDSEC 2019

Zillow Group Announces Closing of Exercise by Initial Purchasers of Option to Purchase an Additional $73 Million of 0.75% Convertible Senior Notes due 2024

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