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Commvault Appoints Mercer Rowe as New Global Head of Channels & Alliances; Industry Veteran Edison Peres Joins as Strategic Advisor

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October 14, 2019

Commvault Appoints Mercer Rowe as New Global Head of Channels & Alliances; Industry Veteran Edison Peres Joins as Strategic Advisor

Commvault, a recognized global enterprise software leader in the management of data for cloud and on premises environments, announced the appointments of two industry veterans to new strategic and operational leadership roles. Announced at Commvault GO 2019, Mercer Rowe’s appointment, as vice president, global channels and alliances, and Edison Peres’s appointment as a strategic go-to-market advisor come as the company embraces change and builds an even stronger, world-class sales and go-to-market team.

Rowe has spent most of the last decade leading channel and alliance organizations for companies like VMware and IBM, where he transformed these vendors and their partners into cloud-first businesses. He served as CEO of VMware and SoftBank’s joint venture in Japan, where he accelerated adoption of cloud environments in the Asia Pacific region. He also led business development and alliances for IBM Watson, expanding the service into China, the Middle East, and many other markets. He spent his early career working with cloud-powered start-ups in the enterprise software and service provider markets, building sales, channel and services organizations.

“Commvault has a world class partner organization and it’s my job to take that strong foundation and shape it into an industry leader that helps partners transform their businesses and have the right conversations with customers,” said Rowe. “Commvault is a unique arbiter of data, not just a protector of it, and with our partners we can help customers through the next stage of their transition to a multi-cloud future.”

Edison Peres, who pioneered and led Cisco’s channel organization for 14 years, has joined Commvault as a strategic go-to-market advisor to assist Commvault in evolving and growing its go-to-market success. A former Senior Vice President of Worldwide Channels at Cisco, Peres led the multi-billion dollar global partner organization in helping Cisco and its partners successfully navigate multiple market transitions and adopt new, advanced technologies, including collaboration, data center and cloud.

Peres is a recognized global thought leader and innovator in the technology industry with a track record of working with global companies to facilitate business transformation and improve profitability. He also serves on the Board of Directors for multiple companies.

“I plan to bring my decades of experience in building and running strategic go-to-market sales and marketing programs and global business operations to help Commvault drive extraordinary results through leadership and organizational transformation,” said Peres. “Commvault’s commitment to innovation is advancing at a rapid pace and I’m excited to help the company navigate and accelerate its return to growth.”

“Our goals as a company are to simplify, innovate, and execute. Achieving those goals starts with talent. We continue to strengthen our team with the industry expertise and strategic minds that will drive a consistent level of operational excellence, continued expansion into new routes to market and the elevation of Commvault’s relationships with new and existing partners,” said Riccardo Di Blasio, chief revenue officer, Commvault. “The caliber of our leadership team is second-to-none. The additions of Mercer and Edison will be key to our next stage of growth.”

Commvault Launches Metallic, a New SaaS Backup and Recovery Brand With an Enterprise-Class Foundation

STS News Desk

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October 14, 2019

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Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, launched Metallic, a new Commvault venture. Metallic delivers a new Software-as-a-Service (SaaS) portfolio that enables companies to affordably protect their on-premises, cloud-based and hybrid file and application data. Launching at Commvault GO 2019, Metallic is a fast, flexible, powerful SaaS solution aimed at the most popular application workloads with enterprise scalability that can be up and running in 15 minutes.

Available through Commvault partners, Metallic comes in three distinct offerings:

Metallic Core Backup & Recovery
Metallic Office 365 Backup & Recovery
Metallic Endpoint Backup & Recovery

Customers can purchase each offering on an annual or monthly subscription basis. It is available in the US at launch and globally over time. The design of the core backup & recovery offering allows customers to choose whether they want to back up their data leveraging Metallic’s cloud storage, or to a mix of their own existing on-premises or cloud storage.

“Many of our mutual customers are migrating their applications and data to the cloud. One of the really interesting use cases for Metallic is protecting individual user information within Office 365. Metallic provides the level of protection and governance that every company is going to be looking for,” said Steve Guggenheimer, Corporate Vice President, AI & ISV Engagement, Microsoft. “We’ve worked together for decades and Commvault has been right there with us in leveraging our latest capabilities. It’s exciting to see this new SaaS service coming along on top of Azure that brings together the best of what both companies have to offer.”

Whether protecting 1TB or multiple petabytes of data, Metallic customers have the power to grow. The offering’s pre-configured backup and recovery plans combine 20 years of best practices with fast onboarding and flexibility for custom configurations.

“It’s simple. If you lose important data you can lose your job. We designed and built Metallic with that in mind. When data loss hits, Metallic gets it back fast and without any surprises,” said Robert Kaloustian, SVP and General Manager of Metallic, A Commvault Venture. “Metallic is fast, secure, reliable and targeted at the most commonly used workloads in the midmarket, with enterprise-grade scalability. Combine these attributes with the ease and flexibility of a SaaS delivery model and we have a game-changing solution.”

For partners, Metallic is designed to drive business without complex sales cycles and attaches easily to what they sell today, including cloud storage and SaaS application licenses. A 45-day free trial of Metallic can be accessed on metallic.io, and subscription-based plans are available through select launch partners.

The Lead Pilots Solves Lead Generation Problem for B2B Companies

B2B Database & List Services

STS News Desk

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October 14, 2019

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The Lead Pilots Solves Lead Generation Problem for B2B Companies

North Star HQ, a Colorado-based digital marketing agency, and the University of Denver’s Consumer Insights and Business Innovation (CiBiC) explored current trends in the technology industry and how technology companies generate and convert leads, as well as evaluate their return on investment. Findings reveal that tech companies seriously underestimate their marketing needs. North Star HQ built The Lead Pilots to solve the lead generation problem for B2B companies.

Findings reveal that tech companies seriously underestimate their marketing needs.
North Star HQ built The Lead Pilots to solve the lead generation problem for B2B companies.
The Lead Pilots is a LinkedIn lead generation tool that optimizes the sales process by creating more standardized methods to generate and track leads and demos booked.

“Fans will never be a line on the P&L.” —Katrina Padron, founder and CEO of North Star HQ

Small to mid-sized B2B companies do not have highly organized sales processes. The Lead Pilots is a LinkedIn lead generation tool that optimizes the sales process by creating more standardized methods to generate and track leads and demos booked. The Lead Pilots is not another Chrome extension that you need to install in your browser. It’s a cloud-based software that allows you to fully automate your LinkedIn outreach campaigns without being dependent on your device or internet connection.

Cold email campaigns have a less than 1% response rate. Not to mention GDPR compliance issues. The Lead Pilots ensures fully GDPR compliant campaigns and this LinkedIn lead generation tool averages a 15.2% response rate.

ADT Further Expands Mobile Reach With Lyft Partnership

Buyer Insights

STS News Desk

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October 14, 2019

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ADT Further Expands Mobile Reach With Lyft Partnership

Rider and Driver Safety Enhanced with Turnkey Ride Sharing Pilot

ADT , a leading security and automation provider serving residential and business customers, announced a partnership to integrate mobile safety solutions into the Lyft platform. Extending ADT’s safety and technology to mobile applications will bring an additional layer of security to Lyft’s rideshare experience.

With ADT’s mobile safety platform, Lyft seeks to give riders and drivers more peace of mind. The pilot will focus on an ADT-powered safety feature within the Lyft app that will discreetly connect Lyft users who feel unsafe – by voice or SMS chat – with a security professional at one of ADT’s owned and operated monitoring centers. After contacting the user, or if there is no response, the ADT security professional will alert authorities as needed so they can arrive at the user’s location, equipped with detailed incident information.

“As a rideshare company with an exceptional commitment to rider and driver safety, Lyft is the ideal partner for ADT,” said Jim DeVries, President and CEO of ADT. “We look forward to working closely with the Lyft team as together we bring our industry-leading technology to rideshare riders and drivers. We continue to leverage our deep expertise, technology and the trusted ADT brand to expand our reach into new areas of security beyond the home and business. Partnering with Lyft broadens our exposure while enabling ADT to further realize our mission and belief that people deserve to be safer and more secure wherever they are.”

ADT’s data-driven mobile safety solution provides Lyft with a platform to extend the safety and security of ADT’s professional monitoring services to its users within its mobile app experience. Beginning in early 2020, Lyft intends to pilot the ADT mobile safety solution in nine US markets including Chicago, Los Angeles and New Jersey, with potential to implement nationally to Lyft’s 30 million riders and 2 million drivers.

“When it comes to safety, there is no better partner for Lyft than ADT,” said Ran Makavy, EVP and Chief Product Officer of Lyft. “We are extremely excited to enter into this partnership, and look forward to a meaningful, industry-leading collaboration.”

ADT is a leading security and automation provider serving residential and business customers across the United States and Canada. Ranked as the #1 Smart Home Security Providerⁱ, ADT delivers advanced technology-based security and automation solutions for home, work, and beyond, and provides peace-of-mind to its customers, who know they are covered by ADT’s reliable and efficient customer service. ADT offers many ways to help protect customers by delivering lifestyle-driven solutions via professionally installed, do-it-yourself, mobile, and digital-based offerings for residential, small business, and larger commercial customers.

F-Secure’s Global Partner Program Earns Program Of the Year Accolades

STS News Desk

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October 14, 2019

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F-Secure’s Global Partner Program Earns Program Of the Year Accolades

F-Secure’s Partner-Driven Growth Initiative Recognized as Industry-Leading Channel Sales Program by Forrester-Owned Siriusdecisions

Forrester-owned SiriusDecisions has recognized cyber security provider F-Secure’s Global Partner Program as the Channel Sales Program of the Year. The distinction validates F-Secure’s achievements in providing industry-leading support for business-to-business (B2B) resellers’ efforts in developing the know-how and expertise needed to deliver more mature security capabilities, such as those offered by detection and response solutions, to organizations.

Launched in 2019, F-Secure’s Global Partner Program connects B2B IT resellers all over the world with F-Secure to help address the challenges of providing cyber security expertise and services to their clients. It structures cooperation into a painless, transparent process that supports resellers providing F-Secure’s corporate security solutions to their clients.

According to F-Secure Global Head of Channel Development Elena Zykova, indicators of the program’s success overwhelmingly prove the value of close cooperation between cyber security providers and IT resellers that help deliver solutions to organizations.

“We recognized the need for more cooperation between companies with cyber security expertise and know-how, such as F-Secure, and IT resellers that deliver security services to organizations. For example, about half the partners involved with piloting the program said they’d never had direct contact with a cyber security company’s marketing staff before, and breaking that barrier really paid off during the pilot,” said Zykova. “All of the partners in the pilot grew their sales by over 50 percent compared with the same period in the previous year, which really shows how much we can achieve by working together.”

The program was initiated at a time when many IT resellers are struggling to meet the security needs of organizations. In a recent F-Secure survey,* 69 percent of organizations expressed an intent to change service providers for partners with better technical know-how and deeper security knowledge – a trend that Zykova says shows how important security expertise is for IT resellers and their clients.

“Organizations want their service providers to be security superheroes, but these high expectations often leave them frustrated with short-handed IT resellers,” explains Zykova. “Our response to that pain point was to integrate sales, marketing, tech support, and business models and incentives, into a fluid program that rewards partners for improving their ability to deliver services. Supporting our partners’ growth into trusted cyber security advisors is vital in helping them learn to go beyond providing basic endpoint protection software and start delivering the detection and response solutions many businesses now require.”

SiriusDecisions’ Program of the Year winners have been selected from a field of leading B2B organizations that achieve significant and innovative results across revenue-generating functions.

“Program of the Year winners highlight our analysts’ selections for outstanding achievements across product, marketing, and sales disciplines. Insights from the winners can help other organizations learn and drive their own businesses forward,” said Chris Cleary, Service Director, Channel Sales Strategies, SiriusDecisions. “We are pleased to have supported F-Secure in the development of the program, and are happy to recognize its success by naming it as a Program of the Year.”

Internet Marketing Firm, fishbat, Discusses The Benefits Of Drip Campaigns For Retail Chains

Sales & Marketing

STS News Desk

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October 14, 2019

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Internet Marketing Firm, fishbat, Discusses The Benefits Of Drip Campaigns For Retail Chains

To help companies reach their target audiences and maintain sales in the digital sphere, Internet marketing firm, fishbat, discusses the benefits of drip campaigns for retail chains.

Drip marketing is a type of promotional strategy that involves a steady dissemination of content. Essentially, with messages that are sent to prospects over time, clients will be inundated with content that’s relevant to their interests. This is one of the best ways for retail chains to reach their audiences, gauging their interest in products and services. Here are a few benefits that retail chains can earn because of drip campaigns.

One of the benefits of drip campaigns is the ability to showcase content. When it comes to digital marketing, content is a vital pillar, since it not only catches a user’s attention but sustains it over time. However, the content in question must be applicable to what users are interested in. Interests can range from food to travel to technology, but the content in question should provide value. It’s this level of value that is part and parcel to drip campaigns.

Drip campaigns can also transform average users to leads. A misconception about leads is that they always result in sales. The truth is that sales aren’t immediate, or even guaranteed, which is why it’s important to nurture said leads. This is where drip campaigns come in, as they continually keep brands, as well as their products and services, at the forefront. Leads will remain informed, thereby increasing the likelihood of sales, but they must be fostered.

Another benefit that drip campaigns offer is that they can reengage previous customers. Though a customer may log onto a website in order to buy a product, they may not revisit. A drip campaign can be used to send emails reminding them of their prior business, showcasing products that have been added since their last visit. This is a common example of a drip campaign at work, reconnecting with previous buyers to promote future sales.

It is also worth noting that drip campaigns can be versatile. Any SEO company NYC will attest to the fact that drip campaigns can be broken down by different audiences, which makes targeting more effective. For example, if there is a sizable number of buyers that live in a certain city or state, a list containing said individuals can be compiled. In theory, this helps with targeting, as the right audience will be inundated with certain types of content. Retail chains would be wise to experiment with different drip campaigns to measure effectiveness.

SRAX Partners with ZAP, One of the Largest Loyalty Programs in the Philippines, to Integrate Point-of-Sale Data with BIGtoken

STS News Desk

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October 14, 2019

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BIGtoken Will Ingest Point-of-Sale Data From Millions Of ZAP Users to Increase Accessible Data For Advertisers

SRAX, Inc., a digital marketing and consumer data management technology company, has partnered with ZAPGroup Inc., one of the largest point-of-sale (POS) retail loyalty programs based in the Philippines.

Through the co-marketing partnership, ZAP will encourage its users to download and join BIGtoken, and BIGtoken will prompt its existing user base to join ZAP. Users who join both platforms and agree to share their opt-in ZAP data with BIGtoken will receive additional points, redeemable for select products from a ZAP retail partner.

By onboarding ZAP users onto the BIGtoken platform, SRAX can sell access to valuable data, benefitting all parties involved. In addition, when ZAP refers its users to BIGtoken, SRAX will have access to the user’s opt-in data.

“The Philippines is largely a cash-based economy in which consumers have a limited digital footprint,” said Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken. “As such, it’s challenging for advertisers to learn about Filipinos’ shopping habits and accurately measure the success of their digital advertising campaigns. With this partnership, BIGtoken will provide a valuable tool to help both local and international brands and retailers understand their ROI on digital media campaigns. Simultaneously, BIGtoken will expand its international reach, and SRAX will gain access to data from additional markets and advertisers.”

ZAPGroup Inc. is the loyalty program provider of over 2,200 merchants in the Philippines. ZAP’s technology plugs into POS systems to capture transactions and give customers 5% to 20% cash back every time they spend in any partner merchant. Customers can then use the cash back to pay for their purchases in these same establishments. ZAP also gives brick and mortar merchants precise data and allows them to know who their customers are, similar to Google Analytics. Using this data, they can then create promotions targeted to very specific customer segments and send digital coupons directly to customers’ accounts.

Questback CEO to Speak at American Society for Training and Development

STS News Desk

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October 14, 2019

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Questback CEO to Speak at American Society for Training and Development

Discussion to Focus on the Employee Experience and Its Relation to Profitability

Questback, a global technology leader in employee and customer experience management, announced that its CEO Frank Møllerop will be speaking on October, at the American Society for Training and Development (ATD) about the importance of elevating employee experience to directly grow customer loyalty and sales.

Questback believes profoundly in the virtuous circle that stems from a positive employee experience,” said Frank Møllerop, CEO of Questback. “Happy and engaged employees lead to a more productive, creative and healthy organization. We are excited to share our insights at this conference where training, development, and leadership are viewed as key tenets to competitive advantage.”

Questback has an ongoing partnership with ATD, which promotes all facets of workplace learning including training and development, instructional systems design, organization development, human resource management, performance improvement and consulting in diverse industries. Questback participated in the ADT September event in Houston.

Questback is the enterprise platform for Experience Management that helps organizations capture critical insights from their employees, customers, and the market. Using experience data and cutting-edge AI technology, Questback helps foster high-performing employees, convert leads, create high-value customers, build brands and increase profitability. Questback’s flexible cloud offering allows organizations to easily integrate real-time experience data and social listening into their existing software solutions, including systems like Salesforce and Microsoft Teams. Founded in 2000, Questback’s worldwide offices offer a breadth of expertise to customers across the globe, including complex privacy, compliance security, and modern cloud-based architecture.

How Can Marketing Mix Strategy Help Retail Players to Improve Sales Margin? | Quantzig’s Latest Success Story Offers In-Depth Insights

Sales & Marketing

STS News Desk

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October 14, 2019

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How Can Marketing Mix Strategy Help Retail Players to Improve Sales Margin? | Quantzig’s Latest Success Story Offers In-Depth Insights

Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest marketing mix strategy engagement for a retail firm. This success story analyzes the factors that enabled the client to improve sales margin by 10%.In a highly competitive retail market space there are many factors that affect sales revenue. A marketing mix strategy helps to examine the major factors which are responsible for explaining the sales variation in a given period by categorizing them into- base factors, macroeconomic factors, and promotions.

The Business ChallengeThe client, a leading retail industry firm based out of the United States, wanted to plan and adjust their marketing budgets, as well as other tasks such as pricing and distribution strategies. Also, the client to measure the impact of their marketing investments on sales and optimize marketing spend. The client faced challenges that spanned three core areas including:

Inability to evaluate the impact of their marketing strategies
Lack of analytical capabilities to gain accurate insights into the ROI of their marketing efforts
Inability to measure the effectiveness of their overall marketing campaigns.

“Marketing mix modeling acts as a decision-making tool that retail industry players can leverage to figure out an optimal spend allocation strategy,” says an analytics expert from Quantzig.

The Solution Offered & Value Delivered

The retail industry firm collaborated with Quantzig to leverage its expertise in offering marketing mix modeling solutions to evaluate the impact of their marketing strategies and develop ROI simulators for scenario analysis and planning. Quantzig’s marketing mix strategy engagement empowered the retail industry client to:

Witness a 10% rise in sales margins
Perform ‘What-If’ analysis to apprise the possible results of marketing budget reallocation scenarios
Gain detailed insights into marketing budget allocation

Verint Expands Customer Engagement Market Leadership in Asia Pacific

STS News Desk

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October 14, 2019

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Verint Expands Customer Engagement Market Leadership in Asia Pacific

Leading Global Analyst Firms Rank Verint First in APAC Market Share for Contact Centre Applications, QM, WFM and Analytics; Frost & Sullivan Names Verint Contact Centre Optimization Solution of the Year

Verint Systems Inc. , The Customer Engagement Company announced that it has increased its leadership in the Asia Pacific region, according to a recent report from Frost & Sullivan. In addition, Frost & Sullivan named Verint as the Contact Centre Optimization Solution of the Year.

In terms of market leadership, Frost & Sullivan’s report entitled, Asia Pacific Contact Center Applications Market CY 2018*, credited Verint with a market share that is 30% higher than the number two competitor, across all contact center technologies. The report also cites Verint as the leading vendor in APAC QM Systems at 47.9%, APAC WFM Systems at 30.6% and APAC Analytics Systems at 51.9%. Verint was recognized as leading the Workforce Management, Quality Monitoring and Analytics segments across the region, as well as being the overall and segment leader in multiple countries, including Australia, India, Singapore, China and Hong Kong.

Earlier in the year, Verint was also named as the leading Workforce Optimization vendor in the APAC region in the 2019 Contact Center Workforce Optimization Market Share Report by DMG Consulting LLC, with a market share of 62% in this sector, 37% ahead of the number two vendor.

According to Donna Fluss, president of DMG Consulting LLC, “Workforce optimization solutions have proven their ability to assist companies in improving productivity and quality while enhancing customer and agent satisfaction. Due to these benefits, companies in the APAC region are making substantial investments in WFO-related applications, including quality management and workforce management.”

This market leadership recognition follows Verint recently being named as the Contact Center Optimization Solution Vendor of the Year by Frost & Sullivan at their annual Asia Pacific Best Practice Awards. This is the sixth consecutive year that Verint has been recognised, cementing the firm’s position as a regional leader in this field.

Commenting on the award, Krishna Baidya, Head – Customer Contact Research at Frost & Sullivan, said, “Verint’s strategy enables organizations to simplify, modernize, and automate their customer engagement operations and gain a sustainable competitive advantage, while balancing customer experience and cost in customer operations. The company has continuously expanded its analytics capabilities, strengthening all aspects of customer contact from agent performance optimization to customer and employee engagement.”

Baidya continues, “Verint’s holistic approach in enhancing customer value and continued excellence in product innovation as well as local market focus has helped the vendor record over 16% YoY growth, thereby further strengthening its leadership position.”

The recipients of the annual Frost & Sullivan Asia-Pacific Best Practices Awards are identified based on in-depth research conducted by Frost & Sullivan’s analysts. The nominated companies are evaluated on a variety of actual market performance indicators including revenue growth, market share, growth in market share, leadership in product innovation, marketing strategy and business development strategy.

Verint’s President Asia Pacific, Ady Meretz is delighted by the momentum. “At Verint, we’re committed to helping our customers achieve their business goals through innovative solutions that drive deeper customer engagement. We are delivering the latest innovations and technologies including workforce engagement, intelligent self-service and voice of the customer driven by AI and automation to streamline all aspects of customer engagement. It is a great honour to be once again formally recognised by our peers and the market for our strategic and innovative work and be positioned as a leader in the QM, WFM, analytics and contact centre categories.”

Commvault Launches Metallic, a New SaaS Backup and Recovery Brand With an Enterprise-Class Foundation

The Lead Pilots Solves Lead Generation Problem for B2B Companies

ADT Further Expands Mobile Reach With Lyft Partnership

Rider and Driver Safety Enhanced with Turnkey Ride Sharing Pilot

F-Secure’s Global Partner Program Earns Program Of the Year Accolades

Internet Marketing Firm, fishbat, Discusses The Benefits Of Drip Campaigns For Retail Chains

SRAX Partners with ZAP, One of the Largest Loyalty Programs in the Philippines, to Integrate Point-of-Sale Data with BIGtoken

Questback CEO to Speak at American Society for Training and Development

How Can Marketing Mix Strategy Help Retail Players to Improve Sales Margin? | Quantzig’s Latest Success Story Offers In-Depth Insights

Verint Expands Customer Engagement Market Leadership in Asia Pacific

Popular Posts

Commvault Launches Metallic, a New SaaS Backup and Recovery Brand With an Enterprise-Class Foundation

The Lead Pilots Solves Lead Generation Problem for B2B Companies

ADT Further Expands Mobile Reach With Lyft Partnership

F-Secure’s Global Partner Program Earns Program Of the Year Accolades

Internet Marketing Firm, fishbat, Discusses The Benefits Of Drip Campaigns For Retail Chains

SRAX Partners with ZAP, One of the Largest Loyalty Programs in the Philippines, to Integrate Point-of-Sale Data with BIGtoken

Questback CEO to Speak at American Society for Training and Development

How Can Marketing Mix Strategy Help Retail Players to Improve Sales Margin? | Quantzig’s Latest Success Story Offers In-Depth Insights

Verint Expands Customer Engagement Market Leadership in Asia Pacific

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