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harmon.ie Launches World’s First Solution to Connect Emails to Microsoft Teams, Streamlining Collaboration and Data Management in the Enterprise

harmon.ie, the leader in user experience solutions for Microsoft 365 enterprises, announced the launch of SmartAssistant, the world’s first product to link an organization’s internal staff conversations and external communications in Office 365, by intelligently connecting emails, documents, and Microsoft Teams conversations.

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Teams is the fastest growing business app in Microsoft history. A recent survey commissioned by harmon.ie found that out of almost 400 respondents, more than 50% use Microsoft Teams more than half of their workday, and only 7% do not use Teams at all. Teams is used mainly for internal office communication, while email is used for both internal and external communication with customers, vendors, and other contacts. The gap between internal and external communication in the enterprise leads to information being scattered across multiple Microsoft apps, which can quickly become a nightmare of disconnected conversations. An urgent customer request for assistance received via email that is discussed via an internal Teams conversation, can quickly become a problem when the case needs to be referenced later, or the complete data must be produced for governance or compliance purposes.

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“Users are only human, and people tend to follow the path of least resistance, so the best way to get them to do the right thing is by making it the easy thing. Our new SmartAssistant™ does exactly that,” said Yaacov Cohen, CEO and Co-Founder of harmon.ie. “Knowledge workers are busy, and it’s not practical to manually sync conversations between Teams and email, so discussions quickly become disconnected and people can’t find the information they need to do their jobs. Usage of Teams is quickly becoming universal in the enterprise, so we’re proud to offer the first solution to connect Teams conversations with Office 365 email, attachments, and documents, keeping efficient, productive communication easy and intuitive for knowledge workers. This is a big step toward harmon.ie’s vision of exploiting machine learning to augment employee decision making around information stewardship, and toward the future of digital assistants in the workplace.”

SmartAssistant™ includes the following new features to connect email and Teams conversations:

  • Drag and drop emails and attachments from Outlook directly to a Teams channel, which saves the email to the Team’s mailbox and saves the attachments to the channel’s underlying files location (in SharePoint).

  • Seamless Outlook/Teams transitions: After dragging and dropping content to a Teams channel, harmon.ie automatically launches the Teams app to that channel, so users can continue the conversation in Teams.

  • For the first time, harmon.ie supports “in-place” record management out of the box; when uploading emails and attachments to Teams, emails are saved in Exchange and attachments/documents are saved in SharePoint.

  • Automatic Team alerts: harmon.ie notifies team members when new email and attachment additions have been added to a conversation by posting the update in an Adaptive Card within the conversation.

  • Descriptive Labels: When copying emails and attachments to Teams channels, users are prompted to apply harmon.ie’s unique ‘Descriptive Labels;’ these labels describe the contents of emails and documents. Descriptive Labels use existing SharePoint metadata for documents and are used to apply corresponding ‘metadata’ properties to emails in Exchange. With Descriptive Labels, related emails and attachments remain connected even though they are stored in different repositories. Descriptive Labels are also handy for quickly searching for related content.

  • harmon.ie “Teams” Outlook tab: displays all emails and attachments copied to Teams, directly in the Outlook sidebar. Users can then:

    • Display emails and attachments previously added to the conversation from harmon.ie.

    • Filter the list of emails by team, channel, or descriptive labels.

    • View and edit emails and attachments using their native app (e.g. Word, Powerpoint, Excel).

    • Notify team members about a saved email and/or attachment.

  • Display favorite Teams and channels directly in the harmon.ie “Favorites” view.

harmon.ie makes user experience tools for the digital workspace, built to deliver information in an intelligent way and unlock the full power of Microsoft Teams and Office 365. Its flagship solution breaks down data silos from Office 365 apps by grouping information using Descriptive Labels. Supported by cognitive science and powered by machine learning, harmon.ie’s SmartAssistant helps organizations bring together all their information and improve productivity. The company is a Microsoft Partner and App of the Year Finalist.

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Sprinklr Improves Customer Implementations With FinancialForce Professional Services Automation Data

Enhanced PSA Usability Enhances the Bottom Line for Sprinklr

FinancialForce, the #1 Enterprise Professional Services Automation (PSA) and the only customer-centric ERP (CCERP) cloud solution, announced that Sprinklr, the world’s first Unified Front Office Platform for Modern Channels, has seen an increase in utilization by project managers thanks to FinancialForce PSA’s superior usability, resulting in more accurate business data for Sprinklr, which has in turn led to smarter customer implementations globally. It was also the winner of the 2019 FinancialForce Business Model Innovation Award, recognizing Sprinklr for building a technology infrastructure that is highly adaptable to change. The judges selected Sprinklr for its success in onboarding its extensive partner ecosystem into Communities with FinancialForce PSA.

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With more than 1,600 employees in 15 countries supporting more than half of the Fortune 500 and 70 of the 100 companies on the Forbes 2019 World’s Most Valuable Brands list, it is the world’s first unified front office platform for enterprises who need to effectively interact with their customers through modern channels such as social media, messaging channels, forums, and blogs. Sprinklr helps brands listen to customer conversations, learn from them, and then use these insights to create memorable experiences.

“In an effort to help brands make their customers happier, we saw an opportunity to improve our PSA solution,” said Hadrian Sousa, Senior Vice President of Customer Success and Professional Services, Americas, at Sprinklr. “Now, with increased visibility into our business data, we’re able to improve our client services to support our mission of helping brands create great customer experiences.”

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By switching to FinancialForce PSA, Sprinklr project managers are not only gleaning mission-critical insight about their clients, but are also adding value internally through the generation of more precise financial metrics. Cohesion on this front is critical as Sprinklr continues to expand its major product lines and help brands create memorable customer experiences across Facebook, Twitter, LinkedIn, Instagram, WhatsApp and every major social and messaging channel.

Moreover, as an existing Salesforce client, Sprinklr has been able to synergize with FinancialForce to seamlessly share information across teams, so that the entire organization can leverage real-time insights. Rather than spending time on data recreation, Sprinklr is able to funnel new information directly into new opportunities.

“The success we’ve seen with the partnership between Sprinklr and FinancialForce secures a perfect collaboration between front-office and back-office solutions,” said Debbie Ashton, FinancialForce Founder and Senior Vice President, Strategic Customer Experience at FinancialForce. “Our most intelligent PSA platform leads to great customer experiences. We are absolutely committed to helping Sprinklr continue their impressive growth and drive their global business.”

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Qualtrics Announces Significant Expansion of the Qualtrics Developer Platform, Extending Its Reach Into 10 Additional Categories

The Qualtrics Developer Platform Is a Core Element of the Qualtrics Partner Network, Providing Best-In-Class Capabilities in More Than 20 Total Categories Including Voice Analytics, User Research, Online Reputation Management, and Community Among Many Others

Qualtrics, the leader in customer experience and creator of the experience management category, announced that the Qualtrics Developer Platform (QDP), leveraging the expertise of the Qualtrics Partner Network (QPN), has extended its reach into 10 additional categories while adding multiple market-leading partners to its existing categories.

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QPN provides organizations with access to best-in-class XM consulting, technology, and services. Within the QPN ecosystem, QDP partners provide organizations with capabilities to listen, understand, and take action on experience data at every meaningful touchpoint. With expanded reach into broad new categories of software, QDP is the innovation hub of the experience management industry.

“Since launching QDP just seven months ago, Qualtrics has significantly grown its developer platform and partner ecosystem to include the very best organizations across more than 20 categories. Through QDP partners, customers can seamlessly embed Qualtrics into their existing software ecosystems, automate key business processes, and bring experience data from other listening posts into Qualtrics,” said John Torrey, Chief Ecosystem Officer, Qualtrics. “The growth of QDP clearly demonstrates the need for a powerful, open ecosystem in experience management. Qualtrics is uniquely positioned to fill these needs for our customers and partners by providing the industry’s most flexible and robust developer tools.”

New or expanded XM Extension categories within QDP include:

Online Reputation Management & Social
Online reputation management helps organizations listen and respond to their customers wherever they are by identifying signals from across the web. Through its ecosystem partners, QDP grants unparalleled ability and flexibility to listen to online reviews and mentions, identify trends and opportunities for innovation, and respond directly to customers. Reputation.com, BirdEye, and Sprinklr will join existing Qualtrics partners ReviewTrackers, Grade.us, and Brandwatch, giving customers access to critical listening posts across the web, all within the Qualtrics XM Platform™ and Qualtrics’ iQ machine learning suite.

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“We’re delighted to be a part of the Qualtrics Developer Platform,” said Joe Fuca, CEO, Reputation.com. “Today, 70 percent of consumers use information from reviews and social media to make purchasing decisions. This unstructured data from customer-generated content is critical for understanding and improving customer experience. Our partnership with Qualtrics will enable organizations to analyze experience data collected on the Qualtrics XM Platform alongside data from reviews, social media, and other online sources, giving organizations unprecedented insights into how they can provide the best customer experience.”

Customer Success
Customer success platforms help B2B businesses proactively monitor changes in customer health, actively engage at-risk customers, and connect disparate customer data to help organizations drive adoption, retention, and expansion. Qualtrics is launching this new category of QDP with Totango, a leader in the enterprise customer success space. With the joint Qualtrics + Totango solution, customers can bring together experience data (X-data™) and operational data (O-data™) to understand the customer journey, uncover churn risk and upsell opportunities, set up communication campaigns to improve CX, and utilize customer sentiment to make improvements to their engagement model.

“The world’s leading customer-centric organizations today are using Totango to proactively drive product and service adoption, retention, and expansion,” said Guy Nirpaz, CEO and founder, Totango. “With our participation in QDP, Totango and Qualtrics will become the defacto standard for fastest-growing enterprises to take action on customer intelligence and accelerate customer-centered growth.”

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What Do Global Shoppers Want from the Modern Retail Industry? Salesforce Finds Out

Salesforce came out with its latest and broadest consumer behavior study. The Connected Shoppers Report, 2019 by Salesforce is a comprehensive study on 10,000 global shoppers and their expectations from the retail sector.

Key Areas Scoured 

The research carried out by Salesforce brought to light many insightful findings. It looked into the area of the crowded retail landscape to uncover how brands, retailers, and marketplaces differentiated amongst themselves. The report reveals the key drivers behind the loyalty of shoppers towards certain brands.

Additionally, it also explains how physical stores are evolving to meet consumer demands in an era predominated by digital purchases.

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Shopping Today Looks Nothing Like Its Former Self

Buying behaviors keep changing day by day. Constant connectivity, products dedicated to niche segments, and hyper-personalized engagement trends have their significant roles to play. Organizations are constantly adapting their business models while consumers engage in browsing and buying from multiple digital channels.

Online marketplaces like Amazon, eBay, and Alibaba continue to represent 47% of online shopping while retailers like Walmart, Carrefour, and Woolsworth share over 26% of the online sales marketplace. The report also mentioned the rise of direct-to-consumer (D2C) business models. Emerging digital purchase points like Instagram, WeChat, and Pinterest account for 9% of online purchases.

The Key(s) to Loyal Customers

Salesforce reported that 86% of the surveyed shoppers bought from retailers, brands, and online marketplaces. The increasing loyalty of present-day consumers is largely driven by their desire to be felt understood and special. Consumers will return for repeat purchases if their unique needs are catered to, and if they are offered exclusive shopping experiences.

Brands need to engage customers in places customers prefer, not the other way around. Not to forget, offering customized/limited edition products and loyalty programs help the cause to a great extent. Nearly 80% of consumers are likely to buy from brands that have a loyalty program intact.

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Retailers nowadays are realizing the potential of Commerce Cloud in engaging and serving customers. Salesforce Commerce Cloud, for instance, helps brands provide seamless customer service and experience. The unique aspect of Salesforce Commerce Cloud is that it merges functionalities for e-commerce, online store, and mobile-first POS, order management, in addition to predictive intelligence under a single platform. It allows customers to have truly unified, Omnichannel experience wherein they are able to buy products via stores and return them online, raise service requests on social media and expect a representative in service center to have the information available.

So, What Does the Future Hold?

Shopping activities are bound to occur on multiple touchpoints – industry’s physical and digital properties and beyond those, on third-party storefronts. Buying a dress on Pinterest, asking Alexa to book your cab, or instructing Siri to order coffee for you, “shopping at the edge” is a trend bound to thrive. As concerns the relevance of brick-and-mortar establishments, those will still continue to be a cornerstone of the retail sector in the years to come. Shoppers regard physical outlets as the main avenues for discovery, experience, and fulfillment.

In-store experience is still a shopper’s primary choice and continues to drive engagement and sales at best. How else would you justify the fact that 67% of customers actually bought something else while visiting a store to make a return?

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An App Launched to Drop the Hassle of Conventional Business Cards

Ever realized the problems one faces with the conventional visiting cards?  To name a few, around 9 out of 10 business cards end up in the bin, also Do you know in an average person’s life he cuts around 30 trees only to make his business cards? As a solution for all these problems and to drop the hassle of carrying around conventional business cards, MeApp launches its primary feature The MeCard. MeCard is an alternative to the traditional business cards.

With MeApp you never run out of business cards and save the embarrassment of not having one. This apps saves business cards on your phone & helps you to exchange them digitally with one swipe.

MeApp provides free templatesfor creating a professional business card in no time. It identifies MeApp user in the near vicinity via GPS and lists down the name and their business category that easily allows you to decide who to share your business card with. One can then easily share their business card with the desired person. The App also allows the users to share their MeCard with non MeApp users via mediums like, WhatsApp, E-mail, Message and other social media networks.

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Just like you would proudly handover your business card with both hands, this app is designed with a UI to provide a similar experience as a real life scenario. You can swipe up with your thumbs to send a card. In a similar fashion you swipe down with your thumbs to respectfully receive the card. To discard a card you swipe left or right. Once the card is saved, clicking on the phone number, social media link or email address, will redirect you to the desired app.

What if one day you decide to switch your company or change your phone number, email-id or any imp detail? How do you plan on updating your contacts about the same? This App saves the hassle of running around to update your contacts. The Real-time feature of MeApp automatically updates your MeCard in the other user’s app without bothering them with any notifications.

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The MeApp will be launched in the third week of October for Android users and will be soon be available on IOS. MeCard is just a beginning of the other amazing features lined up such as MePass and SyncMe, that will soon bring a huge revolution in the digital world.

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Online Marketing Agency, fishbat, Discusses 5 Ways To Increase Visibility And Engagement For B2B Businesses

In their ongoing efforts to help businesses achieve success in the digital sphere, online marketing agency, fishbat, discusses 5 ways to increase visibility and engagement for B2B businesses.

Digital marketing agency fishbat is a full-service online marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

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  1. Establish a presence on each social media platform. One of the ways to increase visibility and engagement online is with social media. Platforms including Facebook and Twitter see high volumes of activity, meaning that businesses should be active on them. Once social media accounts are created, businesses should build said accounts with information and content alike. Social media is a pillar of online marketing and must be treated as such.
  2. Invest time and effort into search engine optimization. The strategies that SEO companies New York have developed amidst algorithm changes. Tactics that have worked in years past are not as effective today, so it’s important to know how to approach SEO in the modern age. Everything from web design to content creation, the latter of which will be discussed shortly, can impact how B2B businesses appear in search engine results. In terms of visibility and engagement, SEO plays a pivotal role.
  3. Develop and share engaging content. The use of content for visibility and engagement purposes alike is strongly recommended for B2B businesses. Not only does digital content – press releases, blog posts, and videos, just to name a few examples – provide value, but it can be shared across numerous platforms. Depending on the platforms that content is shared on, B2B businesses may reach audiences they wouldn’t be able to otherwise. The more that content is shared, the more prominent businesses will become, which will impact the online traction they see.

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4. Nurture leads over time. While it’s important to acquire leads, whether through social media or otherwise, it’s equally important to continually engage them. Fortunately, it’s possible to nurture leads through numerous methods. For example, email marketing continually disseminates content to specific audiences, ensuring that it reaches their inboxes. This is just one instance of lead nurturing that, ultimately, increases visibility and engagement for B2B audiences.

5. Continually research the best technologies. SEO strategies change over time, as stated earlier, and this logic applies to technology in general. For example, Facebook stands as the largest social media platform in the world, but this isn’t to say that others should be ignored. If a new platform starts to build momentum, a business should take notice if it’s applicable to their needs. Continual research will help B2B businesses grow, reaching new audiences and improving sales over time.

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techUK Launches Study Asking, “What Does B2B Tech Sales Need from Marketing in 2020?”

techUKChampion Communications and Pure Potential have partnered to launch a study investigating the ways in which marketing can be of greater value to sales and business development in business-to-business technology companies. The first part of this research is a survey of business development executives, to develop a greater understanding of what sales teams really need from marketing to enable them to complete their jobs more effectively. This will be followed by a report and a series of workshops to explore the findings.

Professionals responsible for sales or business development within B2B technology companies are invited to participate in the research. The data will form part of a report made available to techUK members and the wider business community in early 2020.

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Glyn Hughes, Head of Business Development at techUK, said: “At techUK, we are committed to helping our members grow and enabling the UK technology sector to thrive. One way in which we do this, is by reducing business costs and risks for our members. techUK is proud to support this research that will be used to guide marketing strategies within B2B technology companies, ensuring they are having a positive impact on the bottom line.”

Richard Cook, managing director at Champion Communications, added: “For too long, marketing and sales units within B2B technology companies have been acting in silos. Businesses have spent countless amounts of cash analyzing buyer behavior and working with marketing analysts to develop strategic approaches, but not enough is done to ask the CSO’s and their colleagues what is actually going on.

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It is time to talk to business development professionals to ask them exactly what they want from marketing to make them more effective. By bridging the gap between marketing and sales, businesses can generate more sales and more revenue. Champion Communications is dedicated to providing sales teams with the content they need to initiate, progress, or close sales conversations.”

Neville Merritt, Director at Pure Potential, said: “Throughout my career I have worked in both marketing and sales, which has given me insight into the disconnect that can exist. I have long believed that marketing and sales have the same objective – to win business. Yet too often, the two functions operate entirely separately. This research will give a voice to business development executives who have not been involved in marketing strategy conversations.”

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Demand Spring Expands Dynamic Leadership Team

VP Strategy Consulting; CMO in Residence Add Depth of Experience; Further Strengthen Demand Spring’s Revenue Marketing Expertise

Revenue Marketing consultancy Demand Spring announced two new additions to their ever-expanding team. Matt Roberts has joined as Vice President Strategy Consulting; and Julie Zadow as Senior Vice President & CMO in Residence.

Matt Roberts, Vice President of Strategy Consulting, Matt is one of the top experts in the world of designing and implementing B2B Revenue Marketing systems. Matt was previously VP of Marketing at Forrester, and has held senior demand generation and digital marketing roles at Staples and Schneider Electric.

Matt has a passion for building innovative and pragmatic marketing programs, and works closely with Demand Spring clients to optimize their understanding of the buyer journey, improve marketing and sales alignment, and design highly targeted Revenue Marketing strategies that are optimized to specific MarTech capabilities.

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Julie Zadow, Senior Vice President & CMO in Residence, Julie is an experienced CMO and senior marketing executive, and has held leadership roles with such organizations as Globoforce (WorkHuman), Alyce, iCoachFirst, Aberdeen, and Harte Hanks. She is the Founder of PinchHitCMO, and recently rebranded the CMO Executive Search Practice for Ridgeway Partners.

At Demand Spring, Julie provides talent optimization and executive coaching services to CMOs and other B2B marketing executives, helping them transform talent, performance, organizational structure, and business processes to deliver against their Revenue Marketing requirements.

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Mark Emond, President of Demand Spring, said: “Organizations are beginning to understand the importance of Revenue Marketing, and are looking to consultancies such as Demand Spring for guidance throughout the process – from understanding their buyers, to aligning the organization around the most appropriate strategies and metrics, to designing the most effective MarTech stack and content strategy to support their efforts. Julie and Matt add to our depth of experience and skills in delivering on these requirements for our clients – we are excited to have them as part of our growing team, and know that our clients will benefit from their vast knowledge and Revenue Marketing proficiency.”

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APPIX Officially Launches Incredible Broadcast Technology That Creates Immersive Experiences And Audience Engagement At Concerts And Events

APPIX, a revolutionary new audience engagement and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over 662,000 tickets.

New Kids On The Block founding member Donnie Wahlberg had this to say about APPIX: “Night after night, APPIX’s innovation and creativity helped bring our Mixtape Tour production to the next level with stunning visuals and a genuinely effective fan engagement experience like no other! APPIX even made the concert more visually exciting and surprising for me and my band mates on stage as well.”

Their now launched in-venue smartphone app uses Bluetooth based transmission technology that operates without pairing and requires no cellular data or WiFi. Event organizers can engage audiences like never before with exclusive promotions, weather and emergency alerts, and custom content.

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Event producers can even light up the phones of attendees throughout the venue to create a colorful and memorable moment that is harmonized with the show’s lighting and production. Before the event, fans are instructed to download the app via a ticketing email or on-site promotions at the venue.

They have also partnered with UFC to create a custom version of the APPIX app called UFC In Action. The app is available for fights in North America and provides users with fighter info, real-time stats, and more during the fight using the same Bluetooth broadcast technology that allows APPIX to light up arenas and stadiums. Those who download the app also receive exclusive incentives and benefits.

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Another memorable moment for APPIX was celebrating the 100th anniversary of the LA Phil with a special concert at the Hollywood Bowl. At the show, which featured performances from Katy Perry, John Williams, and Kali Uchis and was hosted by Jaime Camil, attendees became an integral part of the concert when their cell phones lit up the iconic Hollywood Bowl with flashing colored screens.

APPIX is made up of talented producers and event strategists from across North America that have worked on thousands of successful projects. This includes assisting many of the world’s most famous names, brands, events and institutions including U2, Oprah Winfrey, Google, Facebook, NFL, and BMW.

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Efinix to Showcase Trion MIPI Solutions at MIPI DevCon Taipei

Innovating to Drive AI Edge Computing Products and Applications, Trion FPGAs Include Hardened MIPI CSI-2 Interfaces

Efinix, an innovator in programmable product platforms and technologies, today announced the company’s demonstration at MIPI DevCon Taipei later this week (Friday, October 18th).

With multiple hardened MIPI Camera Serial Interface 2 (CSI-2) transmitter and receiver controllers, D-PHY, and 13K to 120K logic elements, Efinix MIPI-enabled Trion FPGAs are flexible, programable platforms that can perform complex video processing for mobile, machine vision, robotics, automotive, and surveillance applications.

Trion FPGAs are designed and developed to deliver for high volume production of cutting-edge products and applications in edge, compute, and acceleration. At its core is Efinix’s Quantum architecture, which delivers low power, small form factor and cost advantages.

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“Trion FPGAs are game changers and we look forward to demonstrating at MIPI DevCon Taipei,” said Efinix VP of Sales and Business Development, Itsu Wang. “We believe in the future of edge AI computing and our disruptive Quantum architecture is taking Trion FPGAs, now MIPI-enabled, to unprecedented levels of innovation.”

Trion FPGAs with MIPI support a range of applications from simple bridging and to complete AI applications. They can synchronize and process images from multiple cameras or sensors, or can act as a pre-processing hub or hardware accelerator in a bigger system.

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“Efinix FPGAs have significant advantages on power, hard MIPI interface, and cost,” said Chao Yuan of Opnous, a smart sensing and AI technology company based in China. “We are leveraging Efinix for Visual SLAM (Simultaneous Localization and Mapping) in several of our products and anticipate the company’s Trion FPGAs with MIPI solutions in an array of future offerings.”

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