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Kaptivo for Zoom Rooms Unveiled at Zoomtopia 2019

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October 18, 2019

Kaptivo for Zoom Rooms Unveiled at Zoomtopia 2019

Integration with Zoom Rooms New Whiteboard Camera Feature and New Pricing Structure Makes Whiteboarding Part of Every Collaboration Room

Kaptivo, a provider of whiteboard collaboration system, announced Kaptivo for Zoom Rooms, the first product to integrate with Zoom Video Communications Inc.’s new whiteboard camera feature in Zoom Rooms. Kaptivo for Zooms Rooms improves productivity by integrating existing, standard whiteboards as a natural extension of the digital collaboration experience.

Improving collaboration for ideation, planning and design

Whiteboards are a great tool for impromptu collaboration, such as explaining complex ideas, spontaneous planning or collaborative design. It leverages the familiarity of using an existing standard whiteboard and makes it easy to share that content with remote participants in a Zoom meeting. Kaptivo’s patented image processing technology creates a “better than real” augmented collaboration experience for whiteboards.

“Collaboration is at the heart of unleashing productivity for our global workforce,” said Neal Piliavin, Director of Collaboration at HubSpot.

Neal added, “With Kaptivo for Zoom Rooms we can give our employees a frictionless way to integrate whiteboarding into their Zoom meeting experience.”

Kaptivo for Zoom Rooms converts any whiteboard into an affordable digital collaboration system that can share and save whiteboard content digitally. Monthly subscriptions begin at $10 per month per Kaptivo and the new Kaptivo Wall Mount Camera is $295 per device.

“Whiteboards are an integral part of the collaboration experience for our customers,” said Jeff Smith, Head of Zoom Rooms at Zoom.

Jeff added, “We’re excited to work with Kaptivo on our new Zoom Rooms whiteboard camera feature that makes the inclusion of standard whiteboards into the Zoom Room experience seamless.”

“The new whiteboard camera feature in Zoom Rooms will make it easier than ever to share content in a Zoom meeting,” said David Hsieh, CEO of Kaptivo. “Kaptivo for Zoom Rooms makes whiteboard collaboration easy and affordable for any organization at any scale.”

Flashtalking Continues to Lead as a Top Independent Primary Ad Server

Native & Programmatic Advertising

Sudipto Ghosh

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October 18, 2019

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Flashtalking Continues to Lead as a Top Independent Primary Ad Server

Flashtalking, the leading global independent primary ad server and analytics technology company, announced over a dozen new primary ad serving wins — including McDonald’s and Shutterfly — as the company continues to build its global leadership. The flurry of wins takes hold following a strong 1H 2019 in which the company deepened its partnership with Adobe Advertising Cloud, among other integrations, sealing its reputation as the only credible global primary ad serving alternative for sophisticated marketers and their agencies.

Flashtalking CEO John Nardon said, “Our foundation is incredibly strong heading into the fourth quarter and the year ahead as we continue to build our global business.”

John added, “We’ve always operated profitably, while continuing to expand in all regions of the world and adding new offices by the quarter. Our clients and partners are excited by our momentum, benefiting from our meaningful strategic partnerships, such as ours with Adobe, and the constant evolution of our product suite and best of breed solutions. We also are seeing significant growth from existing clients who have been able to measure meaningful improvements in their return on media spend.”

Flashtalking’s Flashpoints in 2019

Many existing clients have significantly deepened their commitment to Flashtalking due to its ability to consistently drive high return on media spend (ROMS). As the only independent ad serving platform without media bias, Flashtalking unifies advertiser data with a privacy-friendly, MRC-certified, fully-encrypted measurement solution.

In addition, Flashtalking onboarded several global advertisers who migrated from distressed competitors. The company has expedited primary ad server migration with a streamlined operational process carried out by dedicated onboarding teams, making it easier than ever for advertisers to switch ad servers. These wins underscore the buy side’s desire for alternatives to Sizmek, facing an uncertain future post-acquisition by Amazon, and the Google stack, especially with the deprecation of the Google ID.

Coming Soon: The Flashtalking Certification Program to Train Professionals in Digital AdTech Landscape

John continued, “Flashtalking stands alone in our unique capabilities to help marketers and their agencies to measure and improve media performance across channels, at scale. We provide award-winning support backed by hands-on training to global agency teams. In fact, later this quarter, we will officially unveil our Flashtalking Certification Program, a major training and continuing education initiative designed to help clients navigate the ever-changing digital landscape with best-in-class creative solutions and campaign management tools. Be on the lookout for the new product enhancements, additional international office openings, key partnerships and strategic integrations we will be announcing over the coming months.”

Another notable 2019 milestone was Flashtalking’s debut of universal frequency signaling, a new feature that resolves a major pain point for advertisers. This new capability allows Flashtalking to unify frequency management simultaneously across all buying endpoints. The enhancement was launched with several major partners already on board, including Adobe Advertising Cloud, MediaMath and Amobee as inaugural partners.

In the coming months the company will announce deepened partnerships across the adtech ecosystem, its redesigned Flashtalking Decision Tree, and continued global expansion.

Currently, Flashtalking platform leads the market with innovative products and services to ensure creative relevance and actionable insights across channels and formats, powered by unique cookieless tracking, data orchestration and algorithmic multi-touch attribution. They support clients at the crossroads where data, personalized creative and unbiased measurement intersect with expertise, service and a deep partner ecosystem to drive successful digital marketing.

VOGSY Adds New Task Management Capabilities to its G-Suite Professional Services Automation Solution

STS News Desk

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October 18, 2019

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VOGSY Adds New Task Management Capabilities to its G-Suite Professional Services Automation Solution

VOGSY, the only professional services automation (PSA) solution built on the Google Platform, announced new task management capabilities specifically designed for service-based companies. Users can add even the most granular of tasks to manage all aspects of a project’s structures, budgets, timelines and profitability tracking in one view, letting teams improve efficiencies and simplify work.

VOGSY lets companies bridge the gap between sales, project management and finance by bringing everything together in a simple and thoughtful way. Instead of requiring complex tool integrations or forcing users to learn entirely new and complicated ways to manage their work, VOGSY gives companies a single, accessible platform to manage their entire quote-to-cash lifecycle.

The first and only PSA built specifically for Google G Suite, VOGSY’s new task management capabilities include:

Easy-to-use task planning management: Add, manage and view all tasks when planning a new project. Users can show granular tasks and assign them to the activity, organization, or opportunity of their choice.
Integrated and automated task timer: Log tasks and projects with a one-click timer, which is then automatically added to timesheets, so users can eliminate manual entry and extra steps.
Improved team planning and collaboration: Easily reschedule or shift a project’s tasks and time and date without having to drill down into the specific plan or deliverables, keeping everything automated and aligned.
Complete quote-to-cash task alignment: Task management is available for all projects but also throughout the entire VOGSY platform, so sales and finance professionals can use tasks to and gain full transparency into every deliverable from sales, through delivery, to finance and invoicing.

Mark van Leeuwen, CEO of VOGSY, said, “One of the most frequent pain points we hear is that companies have budgets in one place, resource planning in another, separate tools for tasks, timesheets and invoices – and use multiple spreadsheets to make sense of it all. VOGSY eliminates this problem, and the time and headaches that come with it. We offer a simple and transparent approach that lets teams do more with less tools and processes, and get meaningful work done.”

Naked Lime Marketing Launches Video Creation Services for Dealership Online Advertising

STS News Desk

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October 18, 2019

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Naked Lime Marketing Launches Video Creation Services for Dealership Online Advertising

Packages Will Include the Choice of Pre-Set Video Themes, Custom Videos, and Voice-Over Videos

Naked Lime Marketing (NLM) announced the digital marketing company has added video production services for online advertising for dealerships. The new video service is aimed at meeting a growing need for high-quality video content in dealership online advertising.

“Consumer engagement with video content continues to grow and, with it, advertising dollars are shifting to digital video ad formats,” said Chris Walsh, vice president and general manager at Naked Lime. “However, too often dealerships simply repurpose TV video content without considering the best practices for online digital videos. Our teams know and apply best practices for better results.”

Naked Lime’s creative teams combine custom graphics with video content and imagery to produce the video online ad. These videos are designed to fill a gap for dealers who may not have another practical avenue to produce video content. Videos range from vehicle model-based promotions and dealership branding to custom content.

“Existing content isn’t always a good fit ‘as is’ for all the various channels and platforms out there, which is where our service comes in,” Walsh added. “Advertising on Facebook, Google, Instagram, YouTube, and Twitter all require different considerations, analyses, and strategies. We have the knowledge and experience to tailor dealership content specifically to fit the strengths and expectations of these disparate platforms and to reach consumers effectively.”

Walsh also noted that Americans watch 38 hours of video content each week and that online content is expected to consist of 80 percent video marketing in 2019.

Walsh concluded: “Combining video production with our digital advertising and social media advertising services adds a new dimension that demonstrates our ability to meet all of a dealer’s digital marketing needs.”

Packages will include the choice of pre-set video themes, custom videos, and voice-over videos.

Contentstack and Commercetools Collaborate for Digital Shopping Experience of the Future

STS News Desk

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October 18, 2019

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Contentstack and Commercetools Collaborate for Digital Shopping Experience of the Future

Contentstack, the headless CMS pioneer and enterprise Content Experience Platform, and commercetools, a leader in next-generation commerce software, announced a strategic alliance to deliver the future of digital shopping experiences.

This partnership will offer an enterprise-class, cloud-native solution built exclusively on microservices to provide the best possible speed, agility, and flexibility for digital shopping. Joint customers will have access to an API-connector between the Contentstack and commercetools technologies. Commerce teams will be able to easily combine content, products, and services, maximizing customer engagement with minimal time and resources.

Both natively headless and cloud-based, the fusion of commercetools and Contentstack technologies empowers companies to design a shopping experience that goes beyond the device. As a result, businesses can connect the touchpoints customers use today and scale to the ones they use tomorrow.

“Content and commerce belong together,” said Matthew Baier, COO at Contentstack. “Only when storytelling and transactions meet can we speak of a true digital shopping experience. Mobile commerce has already given way to transactions that happen on chat, voice, or in augmented and virtual realities. Our joint customers are able to bridge the physical and digital worlds and bring to life smart brick-and-mortar spaces and connected products, powered by rich, content-driven commerce experiences.”

“Both of our products are built with a microservices mindset from the ground up,” explained Kelly Goetsch, CPO at commercetools. “Along with a headless philosophy and cloud-first design, we also share the belief in a software-as-a-service model that gives customers the benefit of rolling updates. This partnership brings a solution to the table that minimizes infrastructure, maintenance, cost, and complexity while driving unprecedented agility for our clients to differentiate with the shopping experience.”

“Our joint customers already lead the market when it comes to digital experiences,” added Dirk Weckerlei, Global Head of Partner Management at commercetools. “They will extend that lead as these two offerings come together.”

“API-first ecosystems are the future of digital business architecture,” said Pavel Veller, CTO, Digital Engagement Practice at EPAM Systems. “At EPAM, we help our clients reimagine their business through a digital lens. Working with joint customers of commercetools and Contentstack, we’ve seen that both vendors not only enable and support a modern headless, cloud-native and API-first architecture, but also share a customer-first mentality.”

Oracle Named a Leader in Digital Commerce for Ten Consecutive Evaluations

STS News Desk

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October 18, 2019

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Oracle Named a Leader in Digital Commerce for Ten Consecutive Evaluations

Oracle Evaluated for Its Completeness of Vision and Ability to Execute in Gartner Magic Quadrant

Oracle has been recognized as a Leader in the Gartner Magic Quadrant for Digital Commerce for the 10^th consecutive time.* The report focuses on transformational technologies and approaches in the digital commerce market that are delivering on the future needs of sellers and their customers. The report evaluates vendors based on completeness of vision and ability to execute.

“Our number one priority is to create agility for customers as the time to implement, adjust and innovate is paramount. That is why we designed Oracle CX Commerce to be highly customizable using cloud-based extensibility approaches and technologies,” said Ian Davis, vice president of product management, Oracle CX Commerce. “Our customers have complete flexibility whether they want a highly-curated Site Design or are looking to implement a Headless application based on our API-first solution. We do all of this in a backward-compatible way that allows Oracle to deliver more features consistently so customers can easily adopt without adding risk.”

Oracle CX Commerce (or Commerce Cloud as noted in the report) helps online businesses lower their total cost of ownership (TCO) with out-of-the-box essentials and intuitive business tools that support B2C and B2B multisite management, localization, price and promotions, merchandising, search, personalization, and rich asset management. With an API-first modern architecture, businesses can extend captivating buying experiences across any digital display – from mobile and web to voice, AR/VR, and IoT – to increase customer satisfaction with a library of predefined omnichannel journeys, including marketing, sales, returns, service and preorder.

“We consistently see our customers gaining positive momentum, and we attribute this progress to a concerted effort to minimize silos and put the customer at the center of their retail operations,” said Jeff Warren, vice president of strategy and solution management for Oracle Retail. “With commerce being the first touchpoint in most omnichannel journeys, it’s critical to help ensure the data associated with commerce interactions is seamlessly and effortlessly integrated into all aspects of the retail enterprise – from merchandise plan to stores, and supply chain fulfillment. We believe Oracle’s continued placement as a Leader in this Magic Quadrant is a testament to the value we are delivering to our customers on this front.”

Tencent Video Shares Vision for International Market at MIPCOM

STS News Desk

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October 18, 2019

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Tencent Video Shares Vision for International Market at MIPCOM

The Leading Streaming Platform in China AIMS to Tell Chinese Stories with an International Perspective

Jeff Han, Senior Vice President of Tencent Penguin Pictures spoke at the MIPCOM in Cannes on Oct. 15 to share Tencent Video’s journey and success in bringing quality digital content from China into the international market.

China has the most Internet users in the world – 854 million as of the end of June. Among them, over 750 million users also use online video services. Since its establishment eight years ago, Tencent Video has become China’s largest online video platform, providing rich audio-visual content to over 200 million users. By the end of June 2019, Tencent Video has nearly 100 million paid subscribers.

“Last year at MIPCOM, we signed a documentary strategic cooperation agreement with the BBC. Other than BBC, Tencent Video has also formed strategic partnership with HBO, Warner Brothers, and Fox. We also partner with National Geographic Channel, Netflix and NHK to build channels for sharing content from China,” said Han. “Other than working with international partners, we also focus on expanding our content categories to enhance our output of original contents. We continue to improve our original content across drama series, variety shows, films animation and documentaries, laying a solid foundation and advantages for exporting Chinese stories.”

Tencent Video would also leverage the advantage from its content ecosystem, and build IPs across different genres of entertainment. The King’s Avatar was a great example showcasing the streaming giant’s capability in building premium IP. Originally an online literature, through Tencent’s ecosystem, The King’s Avatar is now adapted into drama series and animation, engaging wider audience around the world.

Other than exporting content, Tencent Video has also launched WeTV in overseas market including Thailand, Indonesia and India, in order to directly engage the audience in overseas with original content from China.

With multiple opportunities to reach our audience around the world, Tencent Video has published over 30 premium works covering drama series, variety shows, documentaries etc. across Asia, North America, South America, Europe and Australia. “During our journey of telling the Chinese stories, we learnt that premium content featuring Chinese culture, with positive elements and an international perspective is more likely to resonate and spread among overseas markets,” added Han.

SEMrush to Host World’s First Ever Online 24-Hour Marketing Conference

STS News Desk

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October 18, 2019

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SEMrush to Host World’s First Ever Online 24-Hour Marketing Conference

Global Marketing Day Will Bring More Than 50 Speakers Together to Discuss the Latest Trends, Insights and Skills Across a Variety of Marketing Topics

SEMrush, an online visibility management and content marketing SaaS platform, will host its first 24-hour online marketing conference, Global Marketing Day on October 30, 2019.

The first-of-its-kind conference will bring together the brightest minds from top brands like Google, Walt Disney, Condé Nast, BBC, Canon, UNICEF and Vodafone to share the latest marketing insights across a diverse range of topics. The 24-hour live stream invites marketing professionals across different practices and timezones to be a part of an innovative approach to online education.

“As a business that’s been submerged in the ever-changing world of marketing for more than a decade, we’re determined to remain a known authority on the latest marketing trends,” said Oleg Shchegolev, co-founder and CEO at SEMrush. “Global Marketing Day allows us to drive the marketing industry forward by giving marketers across the globe a unique opportunity to learn new and relevant knowledge from successful industry professionals that specialize in many different practices.”

Global Marketing Day will allow marketing professionals to gather a year’s worth of knowledge in just 24 hours. Instead of traveling to various conferences throughout the year that focus on only one sector of marketing, the conference brings together bright minds from top brands to share knowledge in a way that’s innovative and accessible.

Global Marketing Day will stream live from four different cities: San Francisco, New York City, Sydney and London. Sessions will vary across practices including content marketing, search engine optimization and global marketing trends, social media, advertising and more. Speakers will lead sessions from centralized locations in each respective city.

Chargebee Expands its RevOps Platform with New Capabilities and Enhancements For B2B SaaS Workflows.

STS News Desk

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October 17, 2019

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Chargebee Expands its RevOps Platform with New Capabilities and Enhancements For B2B SaaS Workflows.

New Capabilities Include Support for Complex Quote-To-Cash Workflows, and for Businesses Selling to and Based in Europe

Chargebee, a leading subscription management platform, rolls out the Fall 2019 release. With this release, Chargebee helps businesses build a robust revenue infrastructure to bridge the gap between revenue and critical business functions. By integrating with market leaders like Salesforce and Hubspot, Chargebee now enables businesses to align all the revenue-driving functions with the company’s Northstar metric: revenue.

“Revenue growth for SaaS businesses comes down to two aspects: sustaining existing revenue by retaining the current customer base, and scaling new revenue by capturing and expanding on opportunities,” said Krish Subramanian, CEO and co-founder of Chargebee. “Chargebee’s dynamic infrastructure and capabilities, coupled with an expansive array of integrations with essential solutions at each stage of growth allows our customers to focus on growing their revenue without having to worry about outgrowing their current toolset.”

Last Summer, Chargebee’s feature line up heavily focused on enabling businesses to sustain revenue growth by weeding out inefficiencies and fixing revenue leaks – with smarter dunning management, automated revenue management, and enhanced reporting for better insights.

The integrations aim to enable businesses to grow revenue by letting them scale across business models, internal processes, and geographic markets.

“Model, Market, and Process are the three axes businesses need to activate to capture opportunities and grow their revenue. With this release, we believe we have empowered subscription businesses to scale up by refining engagement with the target market, streamlining internal business processes and broadening the business’s international footprint,” said Omar Nawaz, CPO of Chargebee.

The expanded capabilities allow subscription businesses of all sizes to scale across the three growth axes:

Scaling Processes: Chargebee optimizes businesses’ interdepartmental workflow and enables frictionless processes with platform integrations for HubSpot, SalesForce, Taxjar, Avalara, Google Analytics, Stitch and 23 more.
Switching Business Models: Businesses moving upmarket pivot to a high-touch sales process. Chargebee lets businesses easily transition to any business model servicing any combination of quote-to-cash, complex sales or product-led workflows.
Spreading across Markets: Chargebee bolsters its global compliance and financing capabilities for international regulations and legislation such as PSD2, GDPR, automated EU VAT management and beyond.

This ecosystem expansion reinforces Chargebee’s dominance in the industry, following its recent funding round in August and recognition as a Leader in G2 crowd’s Report across all subscription categories: Subscription Revenue Management, Subscription Management, Subscription Analytics, and Subscription Billing.

“This release furthers our philosophy of enabling our customers to grow with us,” said Krish. “We now enable each function in a SaaS business to evolve their tools, processes, and practices from spreadsheets to complex solutions with a flexible revenue management and billing infrastructure powering them.”

Watch Sales Surge with Optimized Email and Messaging

Guest Authors

Aye Moah

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October 17, 2019

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Watch Sales Surge with Optimized Email and Messaging

Email is crucial to sales. Cold calls, drop-ins, and referrals all play their part in the sales cycle, but the email message is the easiest and most common way of business communication today. Since it’s so important, when tailoring your message, you’ll want to make sure you’re doing the most you can in order to actually get a response.

The average email user receives almost 150 emails every day, so how can you differentiate your pitch to make sure you stand out and get the feedback you want? To help sales teams email more effectively, we looked into the factors that really matter when it comes to getting someone to respond to your message.

Apply the following rules to your email outreach, and watch the responses roll into your inbox:

● Write like a third-grader – Somewhat surprisingly, the higher the reading level, the less likely a recipient is to respond to your email, so don’t be afraid to dumb it down. Research shows that you should aim for a third-grade reading level when drafting a message, and the best way to do that is to keep sentences short and use words with few syllables. There are also online tools that let you paste your message before generating the reading level, which can be useful.
● Write with emotion – Positive or negative, it doesn’t matter much. As long as you’re moderately sentimental, you’re more likely to get a response than neutral messages. You’ll want to avoid overdoing it by being excessively flattering or unnecessarily rude but showing some emotions can be key to getting an email response. Sprinkle in words like nice, thanks, bad or unacceptable, and when appropriate, use a sentiment analyzer, which offers a “sentiment score” that ranges from -1 (negative) to 1 (positive), with 0 representing a completely neutral email.
● Keep it short – Email messages that fall somewhere between 50-125 words received responses more than 50% of the time, while response rates declined slowly as messages included more words. It’s important that you avoid rambling, but you also want to get your message across, as a 25-word email works about as well as a 2000-word one. Word processors all have word count tools, but it’s good to aim for two-to-three paragraphs in the emails you send.

Whether it’s a cold candidate or a warm lead, in order to sell your products or services, sales professionals rely on email. It’s the preferred method of communication across the entire business setting, but especially sales, who are in constant contact with potential customers. When crafting your perfect pitch, consider implementing the tips above, and watch your sales surge.

Kaptivo for Zoom Rooms Unveiled at Zoomtopia 2019

Improving collaboration for ideation, planning and design

Flashtalking Continues to Lead as a Top Independent Primary Ad Server

Flashtalking’s Flashpoints in 2019

Coming Soon: The Flashtalking Certification Program to Train Professionals in Digital AdTech Landscape

VOGSY Adds New Task Management Capabilities to its G-Suite Professional Services Automation Solution

The first and only PSA built specifically for Google G Suite, VOGSY’s new task management capabilities include:

Oracle Named a Leader in Digital Commerce for Ten Consecutive Evaluations

Chargebee Expands its RevOps Platform with New Capabilities and Enhancements For B2B SaaS Workflows.

Watch Sales Surge with Optimized Email and Messaging

Popular Posts

Kaptivo for Zoom Rooms Unveiled at Zoomtopia 2019

Flashtalking Continues to Lead as a Top Independent Primary Ad Server

VOGSY Adds New Task Management Capabilities to its G-Suite Professional Services Automation Solution

Oracle Named a Leader in Digital Commerce for Ten Consecutive Evaluations

Chargebee Expands its RevOps Platform with New Capabilities and Enhancements For B2B SaaS Workflows.

Watch Sales Surge with Optimized Email and Messaging

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