Page 5109 – SalesTech Star

SpotX Crowned Winner of 2019 Adweek Readers’ Choice: Best-in-Class Video Supply-Side Platform

Native & Programmatic Advertising

-

October 21, 2019

SpotX Crowned Winner of 2019 Adweek Readers’ Choice: Best-in-Class Video Supply-Side Platform

Inaugural Best of Tech Awards Highlight Top Tech Providers as Chosen by Readers

SpotX, the leading global video advertising and monetization platform, announced it was selected as the best video SSP in Adweek‘s first “Readers’ Choice Awards.” The award recognizes the top advertising and marketing technology providers across 24 categories selected by the entire Adweek community. In its inaugural year, more than 15,000 votes were cast by Adweek’s readers of leading brands and agencies to determine the 2019 honorees. Other companies in the running for this category included platforms such as Telaria and Comcast-owned, FreeWheel.

“Our ongoing commitment to advancing technology and cultivating strategic partnerships has enabled SpotX to lead the industry in video advertising and move the needle in unifying TV, OTT and digital video for over a decade,” said Sean Buckley, CRO at SpotX. “The uniqueness of this award is that the public selected SpotX. This incredible honor validates the hard work and persistence by our team to be the leading video SSP in the marketplace.”

SpotX works with some of the world’s largest media owners and brands including A+E Networks, AT&T, Discovery, Fox Corporation, Roku, Samsung Ads, and Vudu by Walmart, offering solutions to achieve their programmatic video goals. At the beginning of 2019, the company acquired leading server-side ad insertion (SSAI) specialist Yospace for $33 million, enhancing its ability to offer clients premiere SSAI capabilities in live and on-demand streaming environments. Also, the company recently introduced integrations with Mediaocean and Prebid, and rolled out support for the IAB Tech Lab’s Open Measurement SDK, sellers.json, and SupplyChain.

In recent months, SpotX expanded its leadership team and geographic footprint. The company appointed its first Chief Scientist, Neal Richter, and brought on Jeanne Leasure as its SVP of People in the US Chief Technology Officer, J. Allen Dove, became a member of the Prebid.org board and Neal Richter was elected Chairman of the IAB Tech Lab’s Board of Directors . Also in 2019, SpotX opened a new office in Salt Lake City to serve as a hub for research and development teams focusing on work that includes artificial intelligence and machine learning.

Comscore Announces Agreement with Premion to Provide Measurement for Leading CTV/OTT Platform

Sales Engagement

STS News Desk

-

October 21, 2019

2

Comscore Announces Agreement with Premion to Provide Measurement for Leading CTV/OTT Platform

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Premion, a division of TEGNA Inc. and the leading premium CTV/over-the-top (OTT) advertising platform for local and regional advertisers, announced that they have entered into an agreement for Comscore to be the measurement provider for Premion’s OTT offering.

Part of TEGNA Marketing Solutions (TMS), Premion is an industry-leading CTV/OTT advertising platform enabling local, regional and national advertisers to reach desirable audiences in premium, long-form, live and on-demand video programming delivered across a broad array of streaming platforms and devices at scale.

Under the agreement, Premion’s offering will be backed by Comscore’s signature cross-platform video advertising measurement tool, Comscore Campaign Ratings (CCR), which offers an unduplicated view of total audiences across linear TV and digital platforms (including OTT), person-level reach, co-viewing insights and demographics. Premion’s advertisers can buy with confidence, knowing they are reaching their precise audience targets.

“Our advertiser-first strategy is built upon simplification in audience buying, driving transparency and measurable outcomes for advertisers,” said Jim Wilson, President of Premion. “With Comscore, we’re bringing the highest level of accountability by giving advertisers a comprehensive view of campaign performance so they can easily measure and prove the efficacy of their CTV/OTT ad spending.”

With more than 125 branded networks sourced through direct partnerships, Premion delivers brand-safe and fraud-free impressions at scale. With the largest and most accurate CTV device graph, built upon 108 million connected households with an OTT device and 600 million devices within the graph, Premion provides precision targeting and reach across every DMA.

“We are excited to work with Premion to deliver innovation that benefits local and regional advertisers, as well as national agencies seeking precise targeting across diverse local markets,” said Steve Walsh, Executive Vice President, Local Markets, Comscore. “OTT advertising is becoming a critical channel for marketers at all levels. Thus, it’s never been more important to not only include OTT measurement in campaign reporting, but to also deduplicate it along with TV and digital channels. Comscore is committed to providing validated content that drives trust in OTT advertising and ultimately enables it to scale, particularly at the local and regional levels.”

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all 210 local television markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allows the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

Brainshark Named a Leader in Four G2 Grid Reports – Recognized for Driving Sales Readiness

STS News Desk

-

October 21, 2019

3

Brainshark Named a Leader in Four G2 Grid Reports – Recognized for Driving Sales Readiness

Reports Note Brainshark’s High User Ratings and Substantial Market Presence in Sales Training and Onboarding, Sales Coaching, Sales Enablement and Course Authoring

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it has been named a Leader in four new reports from G2 – recognizing the feedback and success of Brainshark users:

Grid Report for Sales Training and Onboarding, Fall 2019 – Focused on software that helps “salespeople learn the ins and outs of their organization’s sales processes,” “ramp up their selling abilities” and “expedite the journey from recruitment to autonomous selling and success.”

Grid Report for Sales Coaching, Fall 2019 – Focused on “software [that] gives salespeople and managers the ability to analyze and collaborate on sales calls and emails to help refine technique, establish best practices and improve sales close rates.”

Grid Report for Sales Enablement, Fall 2019 – Focused on software that “ensure[s] that any sales representative can find the proper content, submit it to prospects and track prospect engagement within that piece of content.”

Grid Report for Course Authoring, Fall 2019 – Focused on “software products [that] allow organizations to create engaging and interactive multimedia content for educational purposes.”

According to G2 (formerly G2 Crowd) – which empowers businesspeople to make buying decisions by highlighting the voice of the customer – “products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores.”

G2 hosts more than 935,000 unbiased and authenticated business-technology user reviews, read by more than 3 million buyers each month. The G2 quarterly Grid® Reports compare products in a given category based on user satisfaction and market presence scores – providing background information and education to prospective buyers, while highlighting how various solutions stack up against one another.

Brainshark received the highest market presence score in the Grid® Report for Sales Training and Onboarding, Fall 2019 – reflecting Brainshark’s substantial customer base, experience and user success.

“Being named a Leader – four times over – by G2 highlights Brainshark’s commitment to excellence in all areas of sales readiness,” said Brendan Cournoyer, vice president of marketing, Brainshark. “What we’re most proud of is that this designation reflects the voice and experiences of our users, who improve sales effectiveness and readiness every day with Brainshark. A well-prepared sales force is a successful one, and Brainshark gives all client-facing teams the knowledge and resources they need, right when they need them, so they’re prepared for any selling situation.”

Brainshark’s sales readiness platform includes award-winning solutions for sales onboarding, training and skills development; sales coaching and practice; sales content authoring and more – with dashboards and analytics that easily track training progress and overall readiness across the entire sales force.

These inclusions come on the heels of other news for Brainshark. Earlier this year, Brainshark was recognized in Gartner’s Market Guide for Sales Engagement Platforms¹ (report available to Gartner subscribers). The company was also named a Leader in Aragon Research’s Tech Spectrum for Sales Coaching and Learning.

In addition, Brainshark has been a winner in the Golden Bridge Awards (“Best Training Solution”), Stevie Awards for Sales & Customer Service (“Best Sales Enablement Solution”), International Business Awards® (“Best Corporate Learning/Workforce Development Solution”) and other programs this year alone.

¹ Gartner, Inc., Market Guide for Sales Engagement Platforms, Melissa Hilbert, Mark Paine, Alastair Woolcock and Theodore Travis, August 13, 2019.

^2.Aragon Research “The Aragon Research Tech Spectrum for Sales Coaching and Learning, 2019” by Jim Lundy, February 21, 2019.

TVSquared and Ampersand Partner for Always-On TV Attribution for Local and National Advertisers

STS News Desk

-

October 21, 2019

4

TVSquared and Ampersand Partner for Always-On TV Attribution for Local and National Advertisers

Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising

TVSquared, a global leader in TV attribution, has partnered with Ampersand, the audience-based multi-screen TV advertising sales and technology company, to integrate always-on attribution reporting into Ampersand’s platform. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand advertisers with campaign performance insights in addition to standard reach and frequency reporting.

Exposure metrics are one piece of the puzzle, but they don’t tell the full story. By partnering with TVSquared, Ampersand is changing the conversation by providing advertisers with insights into the business outcomes from their TV investments. Leveraging those insights, TV schedules can be optimized across Ampersand’s massive reach of MVPDs and all cable inventory, spanning 85 million U.S. households.

Through Ampersand’s platform, advertisers can now track the influence of TV campaigns on lower-funnel activities, including website traffic and sales. Granular TV insights across different days, dayparts, networks and creatives are tracked in real-time by TVSquared, and leveraged to inform where changes can be made to achieve KPIs and improve performance across all TV investments.

“TV is evolving and performance measurement is playing a transformational role in the next evolutionary stage for both local and national cable,” said Bob Ivins, Chief Data Officer, Ampersand. “TVSquared’s partnership supports our vision of bringing together different parts of the TV ecosystem to change the world of TV advertising from ratings to performance. Insights and outcomes for TV advertising are setting a new standard, and TVSquared’s platform allows us to meet the next level of advertiser expectations.”

“Proof of performance is becoming increasingly important for the sell-side as it identifies ways to support the continued growth of TV investments,” said Jo Kinsella, EVP and CRO, TVSquared. “Ampersand is playing a leading role in unifying TV – from transparency and measurement to scale and precision across its audiences. Its position in the market unlocks performance at scale, which will make a huge impact on shifting TV to become more measurable, accountable and outcomes-driven.”

TVSquared is the global leader in TV attribution, bringing scale, speed, control and accuracy to advertisers in more than 70 countries. Powered by viewership and response data from millions of households and billions of ad impressions, the ADvantage analytics platform empowers brands, agencies, networks and publishers to quantify TV’s impact, measure outcomes and optimize performance across TV content everywhere.

Ampersand is an audience-based multi-screen TV advertising sales and technology company owned in partnership by Charter, Comcast and Cox. Our mission is to help advertisers reach their audiences in premium content environments across today’s multiscreen consumer experience. In total, we reach 85M US households in premium TV content across 150 networks, in all dayparts, in all 210 DMAs, and with unique viewership insights derived from nearly 40M households. We leverage these insights to simplify the ability for an advertiser to plan, target, and measure their traditional and digital television buys.

New Study From MAGNA Reveals Impact Of Human-In-The-Loop Contextual Targeting On Solving Brand Suitability And Driving More Effective Outcomes

STS News Desk

-

October 21, 2019

0

The Study, Conducted by Magna and Zefr Explores The Impact of Machine Learning Combined with Human Supervision on Brand Suitability

Human in the loop” contextual targeting – which uses brand preferences to power machine learning that is overseen by humans – is dramatically more effective than traditional modes of ad targeting, according to “Solving Brand Suitability,” a new study by MAGNA and the IPG Media Lab conducted with Zefr, the Contextual DMP for brands and agencies.

The study aimed to provide a foundational understanding of how brands can better achieve “brand suitability,” defined by advertisers as their unique positive and negative contextual preferences. Advertisers are increasingly focused on how different targeting methods fare in achieving it.

The study found that just 25% of consumers think brands are doing a good job of advertising on YouTube and only 18% of those who expect relevance between the ads and the video said that the ads are typically aligned with the videos they are watching. The study then explored different methods marketers could employ to improve “Brand Suitability.” Nearly 4,000 consumers were surveyed on their reactions to ads from three brands across verticals – Nationwide (insurance), Ubisoft (gaming) and Scotts Miracle Grow (paper/manufacturing). Ads were delivered to consumers via different forms of targeting: demographic; channel; keyword; and “human in the loop contextual targeting” (where a team consistently reviews videos in order to train machine learning models). The study revealed that ads delivered through “human in the loop” contextual targeting outperformed all other methodologies in a number of key metrics:

Relevance: 64% of consumers felt ads delivered via “human in the loop” contextual targeting are relevant (48% for channel targeting, 52% for demo targeting and only 44% for keyword targeting).
In-Market Reach: 82% of consumers reached via “human in the loop” contextual targeting were in-market consumers for the product, as ads are naturally reaching a more relevant audience.
Better Experiences: The same creative is received significantly more positively when delivered via “human in the loop” targeting. Consumers ranked the ads higher quality (83%) as well as more authentic (64%) and innovative (57%) – outperforming all other targeting methodologies.
Consumers Are More Positive on the Brand: Respondents view brands overall more positively when targeted via “human in the loop,” describing them as more savvy and thoughtful vs. the same ad targeted via the other methodologies.
…And They’re More Likely to Buy: The same ad generates nearly double the purchase intent for respondents targeted through “human in the loop” (+11%) than the next most powerful methodology – keyword targeting (+6%).

“Contextual targeting is highly nuanced for each brand, especially in video, and traditional methodologies like static ‘whitelists’ and channel targeting often miss the mark, negatively impacting reach and wasting valuable media dollars,” said Rich Raddon, co-CEO of ZEFR. “This study provides valuable industry insights on how brands can take control with human-in-the-loop contextual targeting and increase the impact on every part of the funnel, from in-market reach to purchase intent.”

A somewhat unexpected insight revealed in the study is the considerable opportunity for advertisers to reach audiences by expanding their definitions of “quality” video. 44% of content machines identify as low-quality is perceived as high-quality by consumers who view it as enjoyable and interesting. The study shows that in video, quality is often in the eye of the beholder, and brands can succeed by tapping into this significant pool of largely uncharted, brand-suitable ad inventory.

UM’s Chief Digital and Innovation Officer, Joshua Lowcock said, “This is a firm reminder context matters as much as the data used to find an audience. The more aligned the ad is with content, the more likely consumers are to view the brand as innovative, savvy, trustworthy and one for which they will pay more. Using human-supervised machine learning to help find suitable content is one way of finding that balance.”

everis and Uniken Sign an Agreement to Transform Digital Identity in Contact Center

Sales Engagement

STS News Desk

-

October 21, 2019

1

everis and Uniken Sign an Agreement to Transform Digital Identity in Contact Center

Both Companies Will Deliver Uniken’s Mobile-First REL-ID Solution, Aimed at Driving Engagement by Reducing Fraud and Enhancing Contact Center User Experience

The multinational business consultancy everis and Uniken, a leading security and I&AM company, have signed a global agreement to provide Uniken services to Everis clients.

The REL-ID solution from Uniken enables clients to authenticate themselves when calling the Contact Center, by utilizing strong authentication methods normally reserved for digital channels. The technology eliminates PII based questions and allows both parties to mutually confirm the client’s identity without friction and reduce call times by 30-45 seconds. Outbound calls from the call center are securely authenticated to provide customers with full certainty they are connected with a trusted company and not a fraudster, without the friction of PII or callbacks. Additionally, any service request or transaction can be immediately delivered to the customer and digitally signed on the device with full non-repudiation, thereby reducing the need for paperwork, secure client sites, and greatly reducing processing times. The REL-ID solution also supports full omnichannel authentication and transaction signing including mobile, internet, chatbot, digital assistants, and messaging services.

For the financial sector, the REL-ID solution from Uniken is compliant with the PSD2 Strong Customer Authentication (SCA) regulations for secure multi-factor authentication, endpoint threat detection including malware detection, encrypted secure communications to the mobile application, and digitally signing of transaction details and client response to support non-repudiation.

As well as helping banks meet the forthcoming PDS2 SCA requirements, everis and Uniken will work together to demonstrate how the REL-ID platform can be applied to other sectors to make connecting with customers safer and more engaging, irrespective of the channel used. Improving the security posture of the mobile application enables the deployment of new capabilities and positions the secure mobile application as the centerpiece of the organization’s broader security architecture. This enables the removal of burdensome elements used for traditional authentication, such as passwords, OTP, tokens, and the use of PII. Additionally, the creation of a strongly authenticated, real-time, secure communication channel with the end-user can be trusted to deliver proactive service, targeted single-click actionable offers, and drive overall greater digital engagement.

Gustavo Garcia Olmo, Director in everis – “The Contact Center channel is a key focus in many organizations as there exists a large opportunity for improvement in both efficiency and customer satisfaction. In everis we are helping companies to achieve their business goals including cognitive technologies to make the most of Virtual Agents in combination with Human Agents and providing secure and frictionless solutions to make clients feel safe in a trusted environment, increasing satisfaction, and driving sales.”

According to Bimal Gandhi, CEO of Uniken, “While mobile has become the de facto channel of choice for the consumer, banks still need to deliver on every channel. Financial institutions must deliver security that meets the rigid regulatory standards, yet also meets the consumer expectation for simplicity, consistency and zero friction on mobile, web, call center, chat, and digital assistant interactions. I’m very proud that everis has recognized how REL-ID delivers unmatched security and enhanced experience in one SDK.“

Copytalk and Redtail Collaborate to Provide One-Touch Dictation and Transcription

Abhishek Upadhyay

-

October 21, 2019

2

Copytalk and Redtail Collaborate to Provide One-Touch Dictation and Transcription

A Transcriptionist Fluent in Financial Terminology Embedded on a CRM Screen

Financial Advisors and Enterprise Executives demand instant, fingertip access to Workflow Automation tools. Keeping their requirements in mind, the most prominent transcription service for Financial professionals, Copytalk has partnered with Redtail in order to embed one-touch dictation and transcription technology. Copytalk is one of the most renowned transcription services for financial professionals while Redtail provides CRM (Client Relationship Management) solutions to financial organization.

The proprietary technology named Copytalker is an efficient equivalent of implanting a transcriptionist fluent in financial terminology onto a CRM screen. All professionals need to do is click the Copytalker button and dictate client-meeting notes. Next, the voice file will get uploaded to Copytalk. It will then create a transcription of the audio file and forward it to the appropriate client’s page in Redtail CRM. While there is no dearth of companies offering CRM solutions like Zoho, FreshSales, and Pipedrive, there are not so many reliable transcription service providers for Financial professionals. Otter and GoTranscript are some of the well-known players in this arena.

Eliminating the Phone Call Produces Considerable Efficiency

Copytalk was founded in 2003 with a vision to help Financial organizations preserve utmost accuracy and privacy while recording and transcribing dictated client-meeting notes. Mobile Scribe by Copytalk transcribes conversations on the go, while Digiscribe transcribes recorded/uploaded media files.

Copytalk CEO Maree Moscati said, eliminating the phone call produces considerable efficiency. She added, “The convenience of one-touch dictation will encourage advisors and executives to document their meetings more often and more fully. If even one key discussion point is kept from falling through the cracks, the benefit to client and enterprise could be significant. Consider the value of saving many key discussion points!”

Brian McLaughlin, CEO of Redtail revealed that the company was always looking for ways to maximize the efficiencies of the advisors. He expressed delight on the collaboration and told that the newly expanded partnership has created a flawless functionality for documentation and dictation.

Read More: Role Of CRM In Retail Environment

Invoca Raises $56M to Help Marketers Turn Conversational Insights into Revenue

Speech & Conversation Analytics

STS News Desk

-

October 21, 2019

0

Invoca Raises $56M to Help Marketers Turn Conversational Insights into Revenue

The company is experiencing 75% year-over-year growth with blue-chip customers including Dish Network, Dignity Health, and US Bank

Invoca, the leader in AI-powered call tracking and conversational analytics, announced it has raised $56 million in new capital, bringing the company’s total financing to date to $116 million. The financing was led by existing investor Upfront Ventures and new investor H.I.G. Growth Partners, with participation from other investors including Accel and Morgan Stanley Alternative Investment Partners.

This latest funding round comes on the heels of 75% year-over-year bookings growth in the first half of 2019. Invoca serves innovative marketers at leading brands like Dish Network, U.S. Bank, Dignity Health, and Gusto, and continues to deepen strategic partnerships with Google, Facebook, Adobe, and Salesforce. Invoca plans to double headcount over the next three years and was recognized today as a Fortune Best Workplace — a testament to the company’s investment in building a transparent, supportive, and inclusive culture.

“With digital advertising spend expected to near $400 billion next year, marketers are investing heavily in Google and Facebook to drive awareness and customer acquisition,” said Gregg Johnson, CEO of Invoca. “Yet over 90% of commerce still happens offline via contact centers and retail stores, especially in industries with more complex, expensive products. Brands are struggling to connect digital advertising investments to the human conversations that drive sales. Invoca addresses this gap and is helping sophisticated marketers like Dish Network drive a 60% increase in conversion rates and 15x lift in conversions.”

“Invoca made a huge leap by applying AI to sales calls. Marketers now discover the ‘purchase intent’ of consumers similar to how valuable it is knowing the terms a lead has typed into a Google search,” said Mark Suster, managing partner at Upfront Ventures. “With computers in every customer’s pocket, calls have become an insanely important marketing channel for every brand.”

Invoca plans to use the funding to accelerate the development of its award-winning products and broaden its ecosystem of partners in digital advertising, marketing technology, CRM, and affiliate marketing. Earlier this month, Invoca released Signal Discovery, which uses a proprietary unsupervised machine learning model to analyze buying conversations between consumers and experts in the contact center. This helps marketers understand, in real time, the factors affecting consumers’ intent to buy, like competitive promotional campaigns. Marketers can apply these insights to drive more revenue-generating calls, boost conversion rates, and improve the buying experience.

“We’re coming into an era where technology is being used to enable and improve human connections, instead of replacing them,” said Scott Hilleboe, managing director at H.I.G. Growth Partners. “Invoca is at the forefront of this shift, giving marketers the tools to uncover and act on conversational insights in a way that is simple and scalable, similar to what they’ve been doing on the digital side for years. Given H.I.G.’s extensive investment experience in digital media, analytics, and call centers, we quickly recognized the incredible power and value of Invoca’s technology. We are truly excited to co-lead this round and usher Invoca into its next phase of growth, building on its already impressive business momentum and customer-first culture.”

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

STS News Desk

-

October 21, 2019

0

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Blueshift, the leading Customer Data Activation Platform, announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional channel within its multi-channel campaign builder, and a next-generation message creation studio. The latter comes complete with a library of pre-built templates, icons, and drag-and-drop editor functionality. Blueshift’s in-app messages leapfrogs first-generation mobile marketing solutions by delivering dynamic content personalization due to its deep integration with cross-channel customer data and ease of including AI-powered 1:1 recommendations within messages.

The release complements Blueshift’s mission to empower marketers to move from a channel-centric to customer-centric approach at a critical time. As eMarketer recently reported, US consumers will spend more time with their mobile devices than watching TV for the first time in 2019, and about 90% of smartphone time is spent in apps.

This aggressive shift in behavior requires marketers to have strong, comprehensive mobile strategies, but technological limitations around multi-channel data and advanced targeting have prevented most from achieving those goals. As a result, mobile strategies have largely been more of an afterthought, with bare-minimum levels of personalization and disconnection from the overall customer engagement strategy.

By leveraging all of Blueshift’s capabilities to power the in-app messages feature, marketers can use a unified view of their customers’ activities and preferences inside and outside the app to infuse their mobile marketing strategies with predictive intelligence, advanced segmentation, and powerful recommendations. This helps to achieve success on a rapidly-growing channel and maximize the moments users are active within their app in a few key ways:

Deepen in-app engagement: Increase session length and user retention by guiding users with messages adapted to each user’s interests and behaviors inside and outside the app.
Drive action with contextual, timely messages: Increase conversion and monetization by delivering highly personalized and contextualized messages at key moments as users engage with the app.
Create and optimize personalized in-app experiences: Easily create rich, 1:1, messages with an intuitive template builder and optimize every message element with Blueshift’s advanced A/B testing capabilities.

Blueshift customers are already seeing the benefits of upleveling their mobile marketing strategies with these offerings.

“Blueshift has been an amazing partner for our company,” said Isaac Cedillo, Lifecycle Marketing Manager at CARD.com. “Their multi-channel campaign management platform has allowed us to precisely target customers across Email, Push and SMS while improving KPIs through streamlined A/B testing and data analysis. With the addition of In-App Messages, we can now complete our cross-channel marketing efforts through Blueshift’s amazing UI. Blueshift’s In-App Messages capabilities outperform any solution we could have used and allow us to sync and automate all of our marketing efforts on one platform.”

The company’s deep understanding of the importance of solutions purpose-built around the customer experience is continually exemplified with releases like today’s. “Our complex digital landscape requires increasingly sophisticated, multi-channel customer experience strategies and technologies that can support them,” explained Mehul Shah, co-founder and CTO at Blueshift. “In-app is a rapidly growing piece of the multi-channel picture, and we’re excited to deeply integrate it into our ecosystem so that marketers can intelligently leverage mobile channels within the larger journey and get ahead of the customer.”

Bluecore Now Personalizes Every Step of the Shopping Experience, from Email to Checkout, with the Launch of Bluecore Site

STS News Desk

-

October 21, 2019

0

Bluecore Now Personalizes Every Step of the Shopping Experience, from Email to Checkout, with the Launch of Bluecore Site

New Product Line from Bluecore Applies Individual-Level Consumer and Product Insights to Offers and Recommendations as Consumers Move Across Digital Channels

Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced the launch of Bluecore Site. Now, retailers are able to provide an individualized and consistent experience for consumers, moving beyond isolated website optimization to create a seamless partnership between email and website.

The new product line is the natural progression of the personalized experience shoppers have come to expect from email communications re-imagined by Bluecore Communicate, eliminating the interruption of discontinuous offers, irrelevant product recommendations and messages, and poor browsing experiences.

Through the launch of Bluecore Communicate earlier this year and now, Bluecore Site, Bluecore is addressing retailers’ core challenge: The inability to unify their shopper, behavioral and product data in a single place, or action the resulting insights in the form of real-time personalized products, content and offers. This results in a conflict between the experience shoppers have with retailers’ emails and the experience they have on their ecommerce sites.

The company conducted early pilots of Bluecore Site with 40 retailers who have implemented it to personalize their email capture campaigns and synchronize their product recommendations and offers across their emails and ecommerce sites. Early users are seeing up to 94 percent increase in revenue, an 87 percent increase in click-through rates (CTR) and a 4x increase in conversion rates.

Bluecore Site features include:

Mirrored Product Recommendations – When shoppers click through a retailer’s email to their site, they’ll be shown similar personalized product recommendations they saw in their emails in a subtle pop-up modal. This creates continuity between the two experiences and removes the frustrating back-and-forth between channels as shoppers look to find the products that prompted their visit.
Personalized Email Capture – Shoppers are influenced to subscribe to retailers’ emails for different reasons, yet most retailers only incentivize sign-ups with discounts. This results in unnecessary discounts to shoppers who could have been captured in other ways. Bluecore Site now allows retailers to create email capture campaigns that are personalized to incentivize each individual with the offer predicted to be most appealing to that person in return for inputting their emails.
Promotion Consistency, From Email to Website – Shoppers will no longer receive discount promotions in emails only to arrive at a retail site and see a conflicting discount incentive for signing up for the brand’s email. Bluecore Site will work to ensure offers are consistent across email and website.
Personalized On-site Product Recommendations – Retailers can now greet returning visitors with customized product recommendations that are relevant to what they’ve shopped for previously, or are predicted to be interested in next, based on each visitor’s individual behavior onsite over one or multiple sessions, in addition to their known Bluecore affinities.
Personalized Exit Prevention – Bluecore Site can personalize the message different users receive as they leave a retailer’s site based on known behaviors, affinities and buying patterns. For instance, a shopper known to be influenced by discounts might be incentivized to checkout now to receive 20% off, while another shopper might be more likely to convert if they’re offered free shipping.

“Forward-thinking retailers have already adopted a direct-to-consumer mindset. They’re not only giving consumers a direct way to buy their products, they’re becoming digitally fluid–or ensuring that each channel is unified under one individual experience per consumer,” said Fayez Mohamood, Co-Founder & CEO of Bluecore. “The launch of Bluecore Communicate made us acutely aware of the need to bridge the experience shoppers’ were having on email with the experience they were having once they landed on a brand’s site. Addressing this disconnect will have an outsized influence not only on shoppers, but on retailers’ ability to increase their customer retention and lifetime value.”

Bluecore’s evolving technology and data ecosystem uniquely accesses first-party shopper and product data as consumers interact with emails and ecommerce sites. The platform can now autonomously apply the resulting insights to the personalization of 100% of consumer communications delivered through email or the e-commerce shopping experience.

In 2014, Bluecore became the only company to be able to trigger personalized emails based on user and merchandise behaviors, when it replaced a status quo that required multiple technologies and manual workflows to achieve what Bluecore could do with one. Today, the company manages nearly 500 million shopper IDs and a cumulative product catalog second only to Amazon. The launch of Bluecore Communicate in early 2019 made Bluecore the first company ever to introduce full personalization to the traditional ESP (email service provider) and a pricing model based completely on engagement.

Bluecore Site follows the launch of Bluecore Communicate in February 2019. It’s the second of three new products that will roll out under the Bluecore retail marketing platform over 12 months.

SpotX Crowned Winner of 2019 Adweek Readers’ Choice: Best-in-Class Video Supply-Side Platform

Comscore Announces Agreement with Premion to Provide Measurement for Leading CTV/OTT Platform

Brainshark Named a Leader in Four G2 Grid Reports – Recognized for Driving Sales Readiness

TVSquared and Ampersand Partner for Always-On TV Attribution for Local and National Advertisers

New Study From MAGNA Reveals Impact Of Human-In-The-Loop Contextual Targeting On Solving Brand Suitability And Driving More Effective Outcomes

everis and Uniken Sign an Agreement to Transform Digital Identity in Contact Center

Invoca Raises $56M to Help Marketers Turn Conversational Insights into Revenue

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Bluecore Now Personalizes Every Step of the Shopping Experience, from Email to Checkout, with the Launch of Bluecore Site

New Product Line from Bluecore Applies Individual-Level Consumer and Product Insights to Offers and Recommendations as Consumers Move Across Digital Channels

Popular Posts

SpotX Crowned Winner of 2019 Adweek Readers’ Choice: Best-in-Class Video Supply-Side Platform

Comscore Announces Agreement with Premion to Provide Measurement for Leading CTV/OTT Platform

Brainshark Named a Leader in Four G2 Grid Reports – Recognized for Driving Sales Readiness

TVSquared and Ampersand Partner for Always-On TV Attribution for Local and National Advertisers

New Study From MAGNA Reveals Impact Of Human-In-The-Loop Contextual Targeting On Solving Brand Suitability And Driving More Effective Outcomes

everis and Uniken Sign an Agreement to Transform Digital Identity in Contact Center

Invoca Raises $56M to Help Marketers Turn Conversational Insights into Revenue

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Bluecore Now Personalizes Every Step of the Shopping Experience, from Email to Checkout, with the Launch of Bluecore Site

Follow Us

About Us

Quick Links

Visit Out Other Sites

Follow Us

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!