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ON24 Powers Audience-Centric, Personalized Experiences Across the Funnel with ON24 Target

With over 1,000 Content Experiences Created, ON24 Customers Scale Personalized Engagement from Acquisition to Advocacy

According to SiriusDecisions, the highest performing B2B marketers all have one thing in common: audience centricity. That’s why today’s leading companies are turning to ON24, the leader in  that drive revenue, to scale personalization beyond account-based marketing efforts and create experiences for their entire audience, from prospects to customers to partners.

Through ON24 Target, marketers are able to quickly build and publish a digital content destination that speaks directly to the individual person by bringing together personalized messaging with interactive webinars, videos, eBooks and more. This unique capability not only transforms the way marketers engage with specific accounts, it enables marketers to bring personalization across all they do, whether it’s customer onboarding, sales enablement, partner training, field marketing, or even taking an offline event into the digital world.

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“The future of marketing is not about marketing at all. It’s about creating experiences your audience loves across the entire customer lifecycle,” says Joe Hyland, CMO, ON24. “Personalization shouldn’t stop for your customer after acquisition, every single experience needs to provide value, be compelling and specific to its audience. That’s the vision we’re making a reality through ON24 Target, and will transform the way we all drive revenue moving forward.”

Built on the ON24 Platform’s industry-leading analytics, ON24 Target gives marketers an unprecedented view into their audiences digital behavior at the individual or account level. This unleashes data-driven insights across the entire marketing organization, centralizing content experience performance so that marketers can continue to delight their audience and optimize their results.

ON24 Target is designed for any business user, requiring zero code and backed by a drag-and-drop content creation engine. Its innovative features include:

  • A Content Experience Page Builder: an easy-to-use page builder where users can simply select and customize layouts, drag and drop content and personalize page design.
  • World-Class Engagement Tools: ON24 Target comes equipped with the ability to customize CTAs for each content experience page. CTAs — from ratings and comments to digital business cards that enable prospects to easily connect with sales experts —  encourage audience members to engage with content and accelerate their buying journeys.
  • Unprecedented Analytics: ON24 Target provides actionable data to optimize programs. Target intelligence offers both individual and global content insights that provide holistic data points needed to inform decision making.
  • Registration: Content experience page registration can be customized per page or the associated Engagement Hub registration can be adopted.

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The results speak for themselves: since being released on a limited basis for select customers, ON24 Target has been leveraged to create more than 1,000 personalized experiences.

“The scalability of ON24 Target is a huge value add for us, significantly reducing our time targeting key accounts,” says Jeremy Collins, Vice President, Aurea Software. “What would normally take a web development team, a demand gen marketer and a content development person, we can now do with just one person team, end to end.”

ON24 continues to build a platform that creates a win-win for marketers and prospects alike. That’s why the company is trusted by more than 2,000 customers worldwide, including 40 of the Fortune 100. The company reached more than 1 billion engagement minutes in 2018 and is a global solution across industries. In addition to the top life sciences companies, ON24 now serves 9 out of the top 10 technology companies, 7 out of the 10 asset management firms, and 6 out of the top 10 accounting firms.

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ClickDimensions Launches Intelligent Dashboards, Powered by Sweetspot

New Marketing Analytics Offering Brings Enterprise-Quality Reporting Capabilities to Businesses of All Sizes That Utilize Microsoft Dynamics

ClickDimensions, the leading marketing technology and services provider for Microsoft Dynamics, announced that the company has launched ClickDimensions Intelligent Dashboards. ClickDimensions acquired Sweetspot, a marketing intelligence platform, in the first quarter of 2019 and is now launching a groundbreaking marketing analytics solution which democratizes this technology, making it accessible to businesses of any size.

ClickDimensions Intelligent Dashboards, which is powered by the Sweetspot marketing intelligence platform, is a comprehensive set of pre-built marketing dashboards that integrate marketing data sources with CRM and sales data to provide a complete picture of marketing and sales performance and measure KPIs to track revenue impact. This solution helps marketers understand what is working and what isn’t by providing a holistic view of sales and marketing performance across all activities so they can see what channels, tactics and campaigns are driving revenue and driving it most efficiently.

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Marketers today have access to more technology and more data than ever before, but still struggle to understand what activities are driving results and to effectively and meaningfully report on the impact their efforts have on revenue and sales pipeline. Historically, adoption of marketing intelligence platforms has been limited to agencies and large enterprises, primarily due to the required resources and skills as well as the high price point. To build this type of solution with traditional business intelligence tools would require seven different skillsets and well over 1,500 development hours.

ClickDimensions Intelligent Dashboards provides an easy and affordable new alternative. Intelligent Dashboards is instant-on with no implementation project, with all upgrades and integration maintenance included. This all comes at a price that allows small- and mid-sized businesses access to enterprise-class marketing intelligence that has been out of reach until now.

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“Having a single view of which sales and marketing activities are driving results is a significant challenge for marketers today, particularly for those that don’t work for enterprise-level businesses. With ClickDimensions Intelligent Dashboards, we aim to solve that challenge for all marketers, regardless of the size of their organization,” said ClickDimensions CEO, Mike Dickerson. “With the new Intelligent Dashboards, ClickDimensions adds the next critical component in our marketing cloud, which is the only complete marketing solution for Microsoft Dynamics. We are the leader in marketing technology for Dynamics because our focus has always been on ensuring that Microsoft Dynamics marketers have the most innovative tools at their disposal to achieve marketing success, and we are confident that this new marketing analytics offering builds on that legacy in a way that is unrivaled in the industry.”

Within ClickDimensions Intelligent Dashboards, customers will have access to 12 marketing and sales dashboards designed by marketing, sales and IT experts, tracking more than 150 best practice KPIs across their marketing automation, CRM, web, social and advertising channels all available in less than 24 hours from first login.

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Now in private preview, Intelligent Dashboards will be generally available to all ClickDimensions and Microsoft Dynamics customers later in Q4 2019.

 

Wunderman Thompson Partners with Tealium

Tealium to Deliver Profile Streaming to Wunderman Thompson’s Customer Cloud Technology Stack, Empowering Clients to Collect, Standardise, Govern and Orchestrate Experiences in Real Time

Tealium, the trusted leader in real-time customer data orchestration, announces a partnership with Wunderman Thompson, a WPP company, to integrate Tealium’s AudienceStream CDP as the Profile Streaming Engine for its Customer Cloud.

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Wunderman Thompson’s Customer Cloud brings brands and people together for relevant and timely conversations, acting as the hub and clearinghouse for customer data. This platform integrates a brand’s Adtech, Martech, and other data ecosystems to create, manage, enhance, enrich, update, syndicate and activate a comprehensive profile of their customers. This innovation powers relevant and personalised experiences whenever and wherever those experiences occur, driving deeper engagement, action and higher conversions. Tealium AudienceStream CDP serves as the neutral layer of the profiles within the technology stack, syndicating and updating an enriched single view of the customer across all touchpoints, allowing experiences to be informed with the latest and best information.

“We’re excited to partner with Tealium because the technology allows us to update and syndicate consumer profiles in real time across the Adtech ecosystems, empowering our clients to deploy powerful experiences for their customers,” said Jacques van Niekerk, CEO of Wunderman Thompson Data. “With Tealium, our Customer Cloud is able to connect to the browser, ingest signals, identify the customer, update their profile, and act on this information with just the right content for the micro-moment, all within milliseconds.”

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“Wunderman Thompson is on the cutting edge of data-driven engagement, so we are proud to serve as the customer data orchestration layer enabling relevant, personalised experiences for their clients,” said Mike Anderson, Founder and CTO of Tealium. “We look forward to seeing the impact our integration makes with Wunderman Thompson’s Customer Cloud and how that ultimately helps Wunderman Thompson clients deliver incredible customer experiences.”

In addition to Tealium’s AudienceStream CDP, Tealium offers a complete portfolio of solutions within Tealium’s Universal Data Hub, which includes Tealium iQ Tag Management, EventStream (API Hub) and DataAccess. Tealium also offers a Consent Management solution for addressing GDPR and CCPA requirements and pre-built connectors to hundreds of digital data sources.

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Dynamic Signal Announces Launch of Mobile Publisher, an Expanded Suite of Metrics, and Strategic Partnerships at Summit by Dynamic Signal

New Features and Metrics from Dynamic Signal Allow Organizations to Connect Employees, Empower Advocates, and Measure Results

Dynamic Signal, the leading Employee Communication and Engagement platform, publicly announced the launch of Mobile Publisher, a new feature that will allow platform managers to create and distribute content on the go, directly from their Dynamic Signal mobile app. Mobile Publisher will allow managers to upload video and images directly from their phone to Dynamic Signal, then edit and broadcast that content using Dynamic Signal’s robust targeting and security features to connect and engage their employees. The announcement comes on the heels of the second annual Summit by Dynamic Signal in San Francisco, which brought together communicators, marketers, IT and HR professionals who are striving to drive business impact through meaningful, measurable employee communication, engagement, and advocacy.

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Dynamic Signal’s Mobile Publisher is included with the Dynamic Signal platform, available on the web, mobile, and desktop, and will allow managers to easily create targeted, relevant content directly from a mobile device. Mobile Publisher will give managers new tools to quickly compose and deliver meaningful news and information, elicit employee feedback, and share videos and photos to better connect, engage, and empower their employees. In addition, Mobile Publisher will allow users to effortlessly edit and broadcast content with little training, making it especially suited for remote teams at enterprise scale.

“Today, more than ever, work happens on our phones, and Dynamic Signal has been working to ensure that we’re not only delivering the best mobile experiences for employees, we’re also enabling better facilitation of Employee Communication and Engagement on mobile,” said Russ Fradin, CEO of Dynamic Signal. “With Mobile Publisher, platform managers can now create,  edit, and strategically distribute content to employees right from their mobile device. This new offering makes it even easier for content creators to share local, real-time information, updates, videos, and pictures on the go. From retail locations, factories, regional offices, and events, platform managers can easily publish media-rich, local content without needing to be in front of a computer.”

In addition to Mobile Publisher, Dynamic Signal also announced the availability of Social DM (Distributed Marketing) by Dynamic Signal on the Salesforce AppExchange, a component empowering employees and partners to share brand-approved content across external social channels and track campaign engagements from within Salesforce.

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Dynamic Signal also announced new reach metrics that will add meaningful data-driven insights to the platform’s analytics suite. The new metrics will provide organizations with a holistic view of the employees and employee groups that they are able to reach with important communication and content, as well as insights into message reach and penetration. The new metrics will enable communicators and leaders to identify engagement gaps and optimize their communication strategies with the goal of reaching every employee with the right information when and where they need it.

Research has shown that companies with highly-engaged employees experience annual revenue growth that is significantly greater than companies with average employee engagement levels. A 2019 survey of Dynamic Signal customers found that companies using the platform also experienced an average of 18% improvement in internal CEO approval ratings. Additional analysis of public data on Glassdoor indicated that a company with a 1% higher internal CEO approval rating had on average a 1.6% higher 3-year return on equity. In other words, a company with a 10% higher CEO approval rating on Glassdoor could expect to see a 16% higher return on stock price over a 3-year period, underscoring the bottom-line business impacts of a connected and engaged workforce.

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PlaceWise Digital and Boostcom Announce Strategic Merger

Creating the World’s Leading Digital Solutions Company for the Global Shopping Center Industry

PlaceWise Digital and Boostcom announced the merger of the two companies, bringing together the world’s most comprehensive suite of digital solutions available to the global shopping center industry. The strategic focus for both companies has been and will remain – connecting the physical and digital shopping experiences to the benefit of consumers and shopping centers alike.

The combined offering will enable shopping centers to deliver a connected consumer experience across all digital channels, elevating the shopping experience and increasing shopping center revenue.

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“We’re fundamentally changing the way people and shopping centers interact. Retail is changing, and digital is driving the evolution – and not just online. Digital holds the keys to retailer productivity and consumer satisfaction in the physical shopping center as well,” said Peter Tonstad CEO of Boostcom Group.

“This merger will bring expanded capabilities to customers of both companies, enabling data driven decision making and personalized content delivery to shoppers around the world. Shopping centers face unique challenges in today’s market. They need partners that understand and have the experience and technology to help them grow in the evolving digital economy,” said John Dee, CEO of PlaceWise Digital.

Tonstad added, “PlaceWise is the indisputable market leader in North America. They understand technology, shopping centers and consumers. Making shopping better is at the core of what they do. When you add that to Boostcom’s current data and transaction driven solutions, the joint offering provides new opportunities to engage shoppers and generate revenue from digital services.”

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Together, the combined companies will serve close to 1,000 shopping centers, in 20 countries, located in EuropeAsia, the US, and Canada.  In March of this year, as part of Boostcom’s growth strategy, the company acquired iColumn, the leading player in digitalization of shopping centers in Southeast Asia. The companies will continue to operate under their individual brands in their local markets.

PlaceWise is the leading provider of digital services to the shopping center industry in the US and Canada. The company delivers over 200 million digital engagements annually, enabling unique data-driven insights and connecting local shoppers to nearly 800 shopping center clients.

Boostcom is a world-leading proptech company serving more than 200 shopping centers globally. Boostcom has offices in Europe, the USA, and Asia and is backed by both venture and PE funds. Boostcom is the only company that integrates all digital touch points for shopping centers into a single data layer – The Mall Performance Cloud.

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Colling Media Study Reveals Effectiveness of Advertising on Online Dating Apps

The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide consumer survey to study the effectiveness of advertising on online dating services and apps.

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Key findings of the study include:

  • 33% of U.S. adults have used an online dating service or app within the past week.
  • The leader of these platforms is Tinder (used by 50% of those who said they used an online dating service or app), followed by Match (28%), Plenty of Fish (25%), Bumble (23%), and OKCupid (18%). Off the pace are Zoosk and Christian Mingle (both 11%), Hinge (9%), Coffee Meets Bagel (8%), and Grindr (7%).
  • 70% of respondents recall seeing advertisements on the services and apps, and 36% claim to have clicked on an advertisement.
  • 31% of respondents say they like the ads on the platforms, and 38% report they would be likely to purchase a product or service from these ads.
  • Among those using an online dating service or app within the past week, 47% say they are currently in a relationship.

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“From traditional TV to niche programmatic ads on streaming services, and from paid search to social media advertising, brands have more channels than ever to reach potential customers,” says Brian Colling, CEO of Colling Media. “New media opportunities are evolving, as is the case with online dating services and apps. Our data makes it clear many users like and appreciate advertising on these platforms, and their behavior supports it. Advertisers looking for a competitive advantage would do well to explore and test branding, sales, and lead-generation opportunities on online dating services and apps.”

Colling Media, based in Scottsdale, AZ, is a full-service national digital advertising and marketing agency specializing in advertising branding and strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing and SEO.

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Brand Safety Alert: How Toxic is Today’s Programmatic Digital Advertising Environment to Brands, Advertisers, and Publishers?

Ad Tech startup tribeOS innovates digital advertising solutions to best combat brand safety risks

Digital threats to brands represent a powder keg of risk with a short, burning fuse that can explode at any moment, costing brands thousands — maybe even millions of dollars.

First, ad fraud theft can steal anywhere from 5% to nearly 50% of an advertiser’s total ad spend. Next, pile on brand safety risks that can damage a brand’s reputation, sales and future marketplace presence.

Welcome to today’s problematic reality of programmatic advertising. What could be more frustrating to brands and agencies that do everything right from a messaging standpoint with their digital advertising campaigns?

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Fact is, that entire human and financial investment in work product can be a total waste once any digital ads appear online near compromising or malicious content on sites and pages the advertiser has no control over. The negative impact to an unaware and unprepared brand can include a major reputation hit, lost revenue, even diminished shareholder value via financial, legal and regulatory issues.

Look no further for the perfect storm of ad safety concerns unearthed by London Times’ journalists. In 2017 they discovered brand advertising appearing next to extremist videos on YouTube. Digital ads for hundreds of large companies, universities and charities were all affected.

Indirectly, these brands helped cause additional clicks and views of those extremist videos which generated revenue pocketed by those extremist groups. No wonder many advertisers suspended advertising on YouTube completely.

The inherent risk to brand advertisers was not isolated to that particular incident.  A recent Harris and DoubleVerify poll found that two-thirds would likely stop using a brand if they saw an ad for that company run alongside ‘false, objectionable or inflammatory content.’

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tribeOS Co-Founder Matt Gallant have embraced the challenge of today’s digital ad ecosystem. Gallant added, “tribeOS is the only advertising platform that put a stake in the ground and made total transparency and ad fraud protection a number one priority. 

Here’s today’s reality: ads appearing on questionable sites and pages can undo years and millions of dollars invested in overall brand equity. We’re proactively engineering solutions using our machine learning and AI expertise to mitigate risk and brand safety concerns. All so advertisers can have peace of mind when running their display ad campaigns on our platform.”

As brands navigate the programmatic ad environment, it’s easy to get overwhelmed and confused, and, as a result, delay taking any serious action.

Michael D’Iorio, tribeOS Director of Business Development shared this, “It’s no picnic for brands today with the ever-evolving risks associated with digital programmatic advertising. The ad tech ecosystem and its inefficiencies are being targeted and exploited by bad actors. Brands and agencies alike must be far more vigilant when evaluating the advertising providers they work with. 

These efforts are now table stakes from a risk mitigation perspective to ensure brand safety and help preserve trust. tribeOS understands these complexities and is building a transparent platform that reflects this evolution in advertising and the need to solve this problem once and for all.”

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Recipe Box Plugin For Bloggers Wins Best User Experience

Industry Recognition Awarded Yet Again to Technology

The Recipe Box Plugin for food blogs, influencer sites and websites has won “Best User Experience” at the prestigious Digiday Awards.

The Digiday Awards, considered one of the most influential in the industry, are dedicated to recognizing the companies modernizing digital media through innovation, creativity and excellence in the fields of publishing, content marketing, advertising, advertising technology and video. Over the years, these awards have honored leading work from brands, agencies, publishers and tech providers such as CNN, Tribune, Dotdash, NBC News, The Wall Street Journal, VOX, Ellen, National Geographic and more.

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Describing the winner of the Best User Experience Category, Digiday stated, “Recipes are the lifeblood of food media. After eight years of development, digital media and food technology company American Hometown Media has opened up its proprietary Recipe Box Plugin technology to outside publishers. Now, food blogs, sites and publishers can add a cloud-based storage solution to their site, giving users the ability to store recipes from anywhere on the web in one location.”

“It is rewarding to receive this additional industry accolade for the Recipe Box Plugin. With millions of users accessing our cloud-based platform we know that well designed and deployed technology can benefit both users and food sites simultaneously. We have been pleased to see users enjoy this tool and become brand ambassadors for food sites that utilize the technology. A simple install of code for the Wordpress Recipe Box Plugin gives sites a robust tool. Users then utilize the plug-in sharing links that spread the content and drives traffic back to the site,” says Founder and CEO Dan Hammond. “It is a win-win for everyone when traffic is directed back to the original source via the Recipe Box Plugin™ and our Pinch It! Recipe Box App. This is something food influencers and blogs told us for years. Other third-party app and plug-ins often hold traffic in their app or plugin tech.”

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American Hometown Media (AHM) is the parent company to Just A Pinch Recipes (JustAPinch.com), one of the largest non-major media owned food sites and the largest repository of user-posted recipes on the internet, the Just A Pinch Food Group, a Premium Publisher Group (PPG) for a select group of food-only bloggers, the AHM Ad Management Platform which delivers programmatic monetization of websites for a wide range of verticals including food, lifestyle, tech, and beauty, and CuratorCrowd™ cloud-based technology offerings that increase revenue by driving new traffic, expanding reach, increasing user engagement, enhancing SEO, and growing email lists. Based on over eight years of development, this proven technology already powers millions of online recipe site users.

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Omnichannel Order Management Systems Market Outlook, 2019-2024 and SPARK Matrix Analysis by Quadrant Knowledge Solutions

Market Dynamics, Market Forecasts, Technology Trends, SPARK Matrix Analysis, Vendor Evaluation

Quadrant Knowledge Solutions announces the addition of the “Market Outlook: Omnichannel Order Management Systems, 2019-2024, Worldwide” report to their strategic market outlook offerings.

Omnichannel Order Management system (OMS) helps retailers manage and fulfil complex customers’ orders efficiently in an omnichannel environment to improve customer service experience. Omnichannel OMS systems provide unified visibility of enterprise inventory from warehouse, distribution center, store, and in-transit location and perform complex order routing to enable efficient order fulfillment from the optimum location.

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Omnichannel Order Management System includes a configurable workflow engine to orchestrate and optimize the complex order processing, management, and fulfilment processes to ensure efficient order fulfillment at minimum costs. Leading Omnichannel OMS vendors also provides comprehensive capabilities for store fulfilment solution and integrated Click & Connect systems to optimize omnichannel fulfilment from retail stores including in-store technology for managing buy online-pick-up (or return) in-store (BOPIS/BORIS), buy online-ship-to-store (BOSS), store-to-store shipment, and such others.

Quadrant Knowledge Solutions Omnichannel Order Management Systems Market Outlook research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Omnichannel OMS vendors with the global impact. The positioning is based on the vendors’ performance in various performance parameters on the categories of Technology Excellence and the Customer Impact. The key capabilities of omnichannel OMS systems should include enterprise inventory visibility, order orchestration, omnichannel fulfilment support, customer service, and reporting & analytics. Omnichannel Order Management Systems (Omnichannel OMS) SPARK Matrix includes analysis of the leading vendors, including Aptos, enVista, Fluent Commerce, IBM, Infor, Kibo, Manhattan Associates, Mi9 Retail, OneView Commerce, Oracle, Radial, Softeon, Symphony RetailAI and Tecsys(OrderDynamics).

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Omnichannel Order Management Systems Market Outlook research provides strategic information to the market participants and users who are responsible for strategic planning, marketing, sales, and purchasing Omnichannel OMS solutions. Omnichannel OMS market outlook research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides detailed vendor evaluation and competition analysis and vendor ranking in the form of Quadrant’s proprietary SPARK Matrix Analysis.

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