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Cytracom Launches Business Messaging to Enhance SMB Communication

STS News Desk
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Cytracom Launches Business Messaging to Enhance SMB Communication

Cytracom, a leading provider of voice solutions built for Managed Service Providers (MSPs), announced Business Messaging. This solution provides team messaging for Cytracom system users combined with the functionality of SMS to communicate with any user on a mobile device.

“This release addresses that shift with a new, advanced communication tool for our end-users.”

Business Messaging is a collaborative communication tool with advanced capabilities. Within the office, Cytracom users can send direct messages to other employees or use Rooms to organize dedicated, ongoing group discussions. Users can send messages to any mobile phone using their existing business number, which enables real-time conversations while maintaining the business persona. Business users can now consolidate all professional communication—internally or externally—on one platform. Users can share documents, images, and more, for true multimedia collaboration.

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“The research for our product roadmap indicated a massive market shift to messaging services for SMBs,” said Pierce Brantley, VP of Product at Cytracom. “This release addresses that shift with a new, advanced communication tool for our end-users.”

Business Messaging runs seamlessly on all Cytracom Apps with minimal configuration required to get started. Whether using the Cytracom Desktop or the Cytracom Mobile App, users can seamlessly message from the office, home, or on the road.

Read More: Holiday Tech Spending to Reach $97.1 Billion in Revenue, Says CTA

SMBs look to MSPs for guidance when it comes to all of their technology needs. With a solution that provides team collaboration and messaging services, businesses can become more efficient both internally and externally with their communications.

“Over the next 6-12 months, we believe that SMS will become a requirement that must be met as businesses evaluate their communication solutions,” said Zane Conkle, CEO and Co-founder of Cytracom. “Cytracom Business Messaging is the single solution partners can use to combine these two mediums—team messaging and SMS—while also reducing complexity and deployment time.”

Read More: CloudEngage to Offer Free Lifetime Subscription to Powerful Analytics and Audience Segmentation Tools

Software AG Launches Connector for Adobe’s Marketo Engage to Offer Improved CX

Abhishek Upadhyay
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Software AG Launches Connector for Adobe’s Marketo Engage to Offer Improved CX

Integration of customer, sales, and marketing information is now enabled

Software AG recently came up with a certified connector for Adobe’s Marketo Engage platform. The function of this connector is to integrate a user’s SAP Service Cloud solution or SAP Sales Cloud solution implementation with Marketo Engage. By doing so, it establishes a direct connection between customer data and Adobe’s CXM (Customer Experience Management) tools. Powered by well-known webMethods.io platform from Software AG, the connector will be a major catalyst in improving customer experience.

Marketo Engage is a part of Adobe Marketing Cloud. It provides management and B2B marketing professionals with ways to transform their customer experience by simplifying complex buying journeys for them. It assists marketing and sales professionals from consideration to conversion stage of the funnel, and beyond. Software AG provides brands with the freedom to connect and integrate any technology—from app to edge.

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Will connect customer data to B2B marketing campaigns, leads, and opportunities

The availability of the newly-launched connector ensures companies using SAP solutions can get easy access to full functionality of Marketo Engage. Existing SAP Service Cloud and SAP Sales Cloud users can now use both products in an integrated platform, with customer data connected to B2B marketing campaigns, leads, and opportunities. This helps businesses improve the accuracy of data which ultimately translates to better results. Thus, organizations can truly align their sales and marketing campaigns by leveraging this previously unavailable integration.

John Schweitzer, CRO and Member of the Executive Board at Software AG told that organizations can only reap the full potential of automation and marketing engagement when their marketing, sales, and customer data are integrated, and working towards a set, common objective. Thankfully, the partnership between Adobe and the webMethods.io technology will provide this capability to the users of both SAP Service Cloud and Sales Cloud.

Read More: Revegy Modernizes Collaboration And Whitespace Mapping To Help Companies Drive Revenue

Executive vice president, Worldwide Field Operations at Adobe, Matt Thompson expressed that the partnership between these two companies was all about connecting marketing and sales data in order to help companies transform their customer experience management. “Being able to access the full functionality of Marketo’s B2B marketing technology is a game-changer. With Software AG’s help, customers can now be confident that their B2B campaigns and initiatives are connected to the highest-quality data sources within their organization,” he quoted. The integration is also assisting Adobe to move into new markets and geographies in a time when it is receiving tough competition from the likes of Google, Salesforce, Sitecore, etc.

Read More: New “Salesforce For Slack” App Will Allow Sales Professionals To Collaborate Better

Comscore Signs Multi-Year Deal with Cinemex to Provide Industry Leading Data Analytics Platform

STS News Desk
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Comscore Signs Multi-Year Deal with Cinemex to Provide Industry Leading Data Analytics Platform

Agreement Marks Largest International Analytics Deal in Comscore Movies’ History

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced an agreement with leading global film exhibitor Cinemex to provide an enterprise data platform and industry leading analytics software solutions. The five-year deal, which took effect earlier this month, provides Cinemex with real-time Operations reporting, deep customer analytics, data driven marketing solutions and data monetization capabilities across their footprint of 380 complexes and 3,374 screens in 120 cities in Mexico and the United States.

The solution for Cinemex benefits from a strategic partnership between Comscore and global data analytics leader Showtime Analytics. Founded in 2015, Showtime Analytics is a product design and development company that provides cutting-edge solutions to cinema owners and film distributors.

Showtime Analytics enables cinema owners and film distributors to collect, collate, analyze and visualize data in real time, with the goal globally of increasing box office and admissions through innovative customer insights and engagement strategies.

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“In a competitive marketplace, it’s critical to have a detailed understanding of how our individual cinemas are performing across our global footprint,” said Rogelio Vélez, CEO of Cinemex. “We’re thrilled with how Comscore Movies’ solutions are providing us with a better understanding of our business, from measuring concessions to theatre operations to employee compensation and time. Since we began using Comscore Movies’ software exclusively a few weeks ago, we are already seeing an improvement.”

“We are delighted to be working with Cinemex, a truly global brand in the cinema exhibition space,” said Richie Power, CEO of Showtime Analytics. “Having worked with the Cinemex team over the past few months, we are excited to bring our partnership to the next level and start to deliver real value to the organization by harnessing the power of their data.”

“Cinemex remains a true leader in innovation, vision and creativity, and we´re very excited to partner with them again,” said Arturo Guillen, Senior Vice President and Global Managing Director of Comscore Movies.

Read More: Discovery, Inc. and Comscore Announce Broad Strategic Partnership Across Measurement, Targeting and Segmentation

Under the terms of the agreement, Cinemex will have access to several products from Comscore’s innovative portfolio that harnesses the power of Showtime Analytics:

The Showtime Data Platform provides customers with a cloud based managed data analytics solution to automatically bring all key data sources together in one single location, and includes:

  • Insights: Real-time, Mobile Analytics across all data sources.

Insights provides exhibitor customers with a real-time data operational analysis across ticket sales, concessions, bar, F&B and employee performance. Optimized for mobile and Desktop experiences, Insights provides the information required when and where it is needed most. Insights also works with multiple point-of-sale (POS) systems simultaneously to create visual, digestible chunks.

  • Engage: A customer and marketing analytics platform that provides cinema operators with a fully interactive view of their customer base in a single place.

Engage allows Exhibitors to understand their customer base through customer loyalty, retention, recency frequency, churn analysis and profitability of paid member programs and subscription services. It allows users to get to know their movie-goers through behavioral data analysis, tailored and personalized marketing communications and, most crucially, results tracked through audience uplift analytics.

“Together, Showtime Analytics and Comscore are reshaping the future of the Cinematographic Industry,” added Guillen. “By matching their science and our knowledge of the market, we have proven to be the much-needed solution for both Exhibition and Distribution and we will continue to focus on this wonderful market opportunity.”

Comscore partners with film distributors and exhibitors in 72 countries around the world to create the industry box office scores which are transacted upon. Measuring approximately 95 percent of the global box office from well over 29,000 theaters, Comscore is the industry leader for providing the most accurate and trusted worldwide box office measurement and movie analytics services to help marketers and theaters optimize ticket sales and improve efficiencies across all aspects of the business.

Read More: Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments

Sabre Announces New GDS Media Solutions for Hoteliers

STS News Desk
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Sabre Announces New GDS Media Solutions for Hoteliers

Sabre Hospitality Solutions Will Become the Exclusive Sales Channel for Hotel Spotlight

Sabre Corporation, the leading technology provider to the global travel industry, is enhancing the way hoteliers market to the travel agency community as part of its rollout of Content Services for Lodging.

Sabre will introduce a new GDS media solution for hoteliers that will help travel agents find more relevant hotel options based on travelers’ personal preferences including the ability to search by city name, airport code, city code, points of interest, geo location, custom polygons and amenities. During the transition, which is expected to begin in mid to late 2020, both Hotel Spotlight and the new solution will be available to the Sabre GDS media customer base providing incremental value to our customers.

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Additionally, Sabre is changing the sales and services channels for Hotel Spotlight in an effort to simplify the process for hotel customers. Beginning in January 2020, Sabre Hospitality Solutions will serve as the exclusive sales channel for Hotel Spotlight and its future iteration. As of July 1, 2020, Hospitality Solutions will be the only provider able to service Hotel Spotlight and its future iteration. Hoteliers looking to secure the benefits and visibility the Sabre GDS Media offerings provide should work with Sabre now to ensure their placement for the entirety of 2020 and beyond.

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“The Sabre GDS is an incredibly valuable distribution and sales channel for suppliers looking to reach our global network of travel agencies and high value travelers, and Sabre Hotel Spotlight is an especially powerful and proven tool to help hoteliers drive conversions in the indirect channel,” said Brian Jorgenson, senior vice president of product marketing – Sabre Hospitality Solutions. “Consistent with our goal to help suppliers increase bookings across channels and to help agents offer more personalized service to travelers, Sabre is committed to continuing to develop and enhance its GDS media products in 2020 and beyond.”

In today’s world where consumers expect personalized retail experiences, it is more important than ever for hoteliers to effectively market their full offering to a global network of travel agents. Sabre GDS Media solutions provide hoteliers with a way to be more visible to agents searching for certain locations and amenities. In fact, a hotel using the current Sabre Hotel Spotlight is four times more likely to be booked by agents.

Read More: Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Discovery, Inc. and Comscore Announce Broad Strategic Partnership Across Measurement, Targeting and Segmentation

STS News Desk
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Discovery, Inc. and Comscore Announce Broad Strategic Partnership Across Measurement, Targeting and Segmentation

Partnership Accelerates Innovation Across New Generation Video Measurement Platforms

Discovery, Inc. and Comscore, a trusted partner for planning, transacting and evaluating media, announced a number of multi-year strategic agreements for the use of Comscore’s audience measurement and consumer insights tools, as well as for a deeper partnership that will innovate the next generation of measurement capabilities.

The agreements expand the partnership between the two companies and further integrate Comscore’s suite of products across Discovery’s platforms, including Comscore’s TV Essentials (TVE) for advanced advertising, and Comscore’s Campaign Ratings (CCR), which offer significant advancement in demonstrating the multi-platform reach of an advertising campaign. Discovery also renewed contracts for the use of Comscore’s OnDemand Essentials (ODE) and Digital Audience tools, and for the continuation of Discovery’s participation in the development of ExtendedTV.

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“Discovery is committed to changing the current measurement paradigm in order to more accurately and efficiently capture video consumption across multiple platforms. As we accelerate our focus on providing consumers with the most compelling digital video and direct-to-consumer experiences, our agreements with Comscore underscore our commitment to innovating with a variety of partners to better capture cross-platform viewing and build new currency alternatives that can give advertisers and marketers the most complete, accurate and efficient measurement,” said Keith Kazerman, EVP, Digital Sales, Advanced Advertising and Research, Discovery, Inc. “Comscore has shown an ability to listen to their partners, develop new technologies, and bring new thinking and new energy to what is the weakest link in today’s industry value chain. We look forward to our continued work with Comscore and supporting new ways to create the measurement platforms of the future.”

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“Discovery is both a leading media firm and a valued client. We are delighted to be working with Discovery to transform what it means to provide the most complete and trusted set of tools, data and analytics in an increasingly cross-platform world,” said Carol Hinnant, Executive Vice President, National Services, Comscore. “As Discovery continues to align their strategic approach – particularly with advanced audiences – we believe we have an advantage with our advanced audience and addressable currency that will help Discovery capitalize on their strategic initiatives.”

Read More: Screenvision Media Launches The Smart Network, Giving Advertisers Unprecedented Digital Access To Moviegoers

Microsoft Partners Can Look Forward to an Intelligent Sales Enablement Platform That Knows How to Close Each Deal

STS News Desk
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Microsoft Partners Can Look Forward to an Intelligent Sales Enablement Platform That Knows How to Close Each Deal

Qorus – the sales enablement platform that connects people, content and data to help you close more deals – has big things in store to help partner communities accelerate sales.

Artificial intelligence, data aggregation, and deep insight into exactly which content will close each deal. These are just some of the impressive capabilities that Qorus Software is continuing to develop in its powerful sales enablement platform. Microsoft partners are among the first to benefit.

Read More: Oracle Named a Leader in Translytical Data Platforms by Major Research Firm

A No-Cost Benefit for Microsoft Partner Network Members

Available at no cost to Microsoft partners, Qorus already comes fully-stocked with all the Microsoft Partner Network (MPN) content needed to grow a business. However, the benefits don’t end here. Qorus is building increased intelligence into its platform.

“We are building deeper intelligence into our platform on several levels to enhance your best content,” explains Qorus CEO, Ray Meiring. For example, Qorus automatically considers the information and instantly recommends the most relevant content to send to that particular prospect.

“It’s AI-powered sales at its best,” says Meiring. And the intelligence is not limited to CRM.

“Deep integration with your company’s Office applications and marketing automation systems will enable Qorus to pick up signals and keywords in all types of sales content, including emails, proposals and RFP documents, and pitch decks. It then automatically searches for and recommends the content that is most likely to close the deal.”

Read More: KMS Lighthouse Extends Its Knowledge Base Integration to Freshworks Marketplace

“Then we take it to the next level by aggregating data to learn how teams close deals,” Meiring continues.

“For example, there are thousands of Microsoft partner users who currently use Qorus to search for and personalize MPN content every day. Qorus aggregates data across the community, so it knows which content is being used for particular deal types, as well as exactly which content wins deals.”

So, back to our example: if you are a sales rep working on a SQL Server deal, Qorus will soon be able to recommend content that it knows will help you close the deal. It will then tailor that content to suit the CRM opportunity, and enable you to quickly personalize it using Smart Fields and Rules.

This is a great example of the power of AI and data to transform the way businesses operate and grow.

“We are constantly working at the cutting edge of sales enablement,” says Meiring. “And we look forward to sharing the results with the Microsoft partner community.”

Read More: The Future of eCommerce Is Here – WebSell

SmartBug Media Adds Industry Leader, Jennifer Shore, to Its Award-Winning Team as Director of Marketing and Demand Generation

STS News Desk
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SmartBug Media Adds Industry Leader, Jennifer Shore, to Its Award-Winning Team as Director of Marketing and Demand Generation

SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations— announced the addition of industry leader, Jennifer Shore, as Director of Marketing and Demand Generation. In her new role, Shore will be responsible for the development, execution, and optimization of SmartBug’s high-growth lead funnel, lead nurturing, and customer acquisition strategy.

“I’ve been familiar with SmartBug for several years, as the company has a palpable presence in the HubSpot Partner circle,” says Shore. “During the interview process, I was immediately drawn to the company’s values, growth potential, and staff of brilliant and talented marketers. I’m very fortunate to work with and learn from a team already producing such high-quality marketing campaigns, but I’m also eager to fine-tune processes and strategies to scale SmartBug’s growth.”

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Shore previously served as Director of Demand Generation at Thomas where she led its team to generate leads for and develop awareness of the company’s platform, products, and services, which includes Thomas Marketing Services, a HubSpot Diamond Partner. Shore built the company’s entire demand generation strategy and team from the ground up and also collaborated with sales and technology to build the lead funnel and process behind it. By focusing on establishing a process and scaling what worked, Shore grew Thomas’ qualified leads by 700 percent within one year.

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“Jennifer is an exceptionally talented, results-oriented marketing leader,” said SmartBug’s VP of Sales and Marketing Jen Spencer. “Her vision, professional tenacity, and creativity are inspiring. We are extremely lucky to have such a powerhouse talent at the helm of our demand generation efforts.”

Shore holds an undergraduate degree in journalism and mass communication from Kent State University. She has spoken at industry events and won industry awards such as SIIA’s Emerging Leader Award and Integrate’s Revenue Marketing Game Changer Award.

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Kubient Announces Acquisition of Fidelity Media, LLC

STS News Desk
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Kubient Announces Acquisition of Fidelity Media, LLC

Deal Adds SSP Capabilities and Private Marketplace Reach to Kubient’s OpenRTB, End-To-End Audience Cloud Marketplace

Kubient, a full-stack digital audience marketing platform, announced their acquisition of Fidelity Media, LLC (Fidelity), a programmatically driven supply-side platform (SSP) and publishers’ yield-optimization platform, enhancing Kubient’s ability to sell digital advertising inventory and expanding their supply-side marketplace offerings with direct publishers, display ad capabilities, and proprietary header bidding technology. The acquisition also enhances Kubient’s video advertising reach by integrating their existing video advertising capabilities into Fidelity’s platform.

Read More: CloudEngage to Offer Free Lifetime Subscription to Powerful Analytics and Audience Segmentation Tools

Through the acquisition, Fidelity’s fmxSSP platform will be integrated into Kubient’s Audience Cloud marketplace. This integration will allow Fidelity’s clients to reach, monetize and optimize their audience with even more flexibility and security through Kubient’s patent-pending AI-driven, pre-bid fraud prevention solution. It also expands Fidelity’s offerings to support video, digital out-of-home, audio, and native ad formats.  This acquisition comes on the heels of Kubient’s launch of the first end-to-end open RTB DOOH offering.

“Kubient’s first-in-class Audience Cloud is built to provide an open transparent marketplace for both buyers and sellers,” said Peter Bordes, Chief Executive Officer of Kubient. “Fidelity Media’s fmxSSP and header bidding capabilities are welcome additions to our already powerful marketplace offerings, and we look forward to providing even more options to Fidelity’s robust client list.”

Read More: New Research Finds The Salesforce Economy Will Create More than $1 Trillion in New Business Revenues and 4.2 Million Jobs between 2019 and 2024

“Fidelity Media has become the trusted buying and selling advertising platform for the world’s largest media and marketing technology brands by emphasizing the most up-to-date technological offerings to our clients, focusing on cost-efficiency, speed, and safety,” said Oleg Naydenov, Director of Product at Fidelity Media, who will be joining the Kubient team as Platforms Director on the product development team. “Kubient is bringing much-needed transparency and efficiency to an opaque, complex ecosystem and layering in groundbreaking fraud protection and ease of use. I am proud to be part of the team that is transforming the buying and selling of digital media.”

Read More: Holiday Tech Spending to Reach $97.1 Billion in Revenue, Says CTA

Forrester Releases 2020 Predictions

STS News Desk
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Forrester Releases 2020 Predictions

Values-Based Consumers, Recessionary Fears, and Global Sociopolitical Uncertainty Will Make 2020 the Year of Adaptability

Forrester’s 2020 predictions identify key market dynamics that will impact companies’ growth in the coming year.

2020 will be the year that moves leaders’ attention to adaptability: the ability to understand and anticipate market dynamics — and rapidly exploit opportunities, both big and small. Factors including heightened values-based consumer activism; the lack of clarity around Brexit; automation, Artificial Intelligence (AI) and robotics moving deeper into the organization; and recessionary fears due to sociopolitical uncertainty will make 2020 a raucous year, forcing leaders to embrace adaptability.

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In 2020, Forrester predicts that:

Consumers will search for deeper meaning. Companies will pay careful attention to authenticity, both in the values they choose to express and how they express them.

CMOs will rally around customer value. To establish a successful ecosystem, CMOs will thread the needle between employee experience, customer experience, brand purpose, creative, and technology, imbuing all these crucial areas with customer obsession.

CIOs will focus on people. Smart CIOs will become a trusted advisor and partner to employee experience and HR teams to help with changing workforce dynamics, including working with new emerging technologies or interacting with robots.

Immersive, adaptive IT will take hold. IT will follow the broader organizational future of matrixed, shape-shifting organizations that form and morph to changing priorities.

CX will continue to bifurcate. Firms that have made the least headway will cut their programs in frustration. Meanwhile, companies that have started realizing the benefits of CX will double-down, simultaneously shoring up their fundamentals and innovating.

Read More: Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments

Advanced firms will double their data strategy budget. 2020 will be a wake-up year for many, as the total cost of getting data wrong will become apparent.

Data and AI will get weaponized. In 2020, ransomware incidents will grow as attackers learn that holding data hostage is a quick path to monetization.

Group-targeted experiences will supplant personalization. Marketers will move away from laborious and often-unwanted personalization efforts. Instead, they’ll seek to authentically connect with customers through group-targeted experiences.

Automation will reshape the workforce. Automation will change the composition of the job market and raise global economic issues of income distribution and wage stagnation.

Regulation will make and break markets. Regulatory bodies will gain steam — impacting and shaping markets, in a very real way, in 2020.

For VCs, profitability will become the new unicorn. In 2020, venture capitalists will increase their scrutiny of startups.

Read More: Kochava Expands Global Footprint with New Office in Tokyo

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