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Braze Includes Agencies and Consultancies in Its Alloys Partner Program

More than 40 Partners Added to the List

One of the major customer engagement platforms, Braze, recently made an announcement to expand its Braze Alloys Partner Program. The program now includes over 40 solutions partners from around the globe.

Helping customers boost and deploy relevant, memorable experiences built on the Braze customer engagement platform, the Alloys Partner Program by Braze came into existence last year with 50+ curated technology partners. Some of the notable partners include Looker (Business Intelligence and Big Data Analytics), Amplitude (Behavioral Analytics), Snowflake (Cloud Data Warehouse), and mParticle and Segment (Customer Data Platforms).

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The platform has enabled companies to provide better customer experience and attain faster time-to-delivery.

40+ leading agencies including Digitas, Iris, Ogilvy, Slalom, and several other growth consultancies now form part of the expanded Braze Alloys Partner Program. They will help customers to craft creative campaigns for their brands. Swrve, CleverTap, and Iterable are some of the major competitors of Braze.

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The Extended Program Will Help Customers Drive Long-term Revenue Growth

Myles Kleeger, President and Chief Customer Officer at Braze told that Braze Alloys has assisted numerous organizations to carry out award-winning customer engagement campaigns over the past year. “In thinking through the next iteration of the program, we wanted to bring on solutions partners that could specifically help customers implement Braze and conceptualize creative campaigns to drive sustainable, long-term revenue growth,” Myles added.

Myles mentioned that the company was looking to further enhance the Alloys Partner Program to meet the ever-changing customer needs.

Michael Tidmarsh, CTO at Ogilvy, opined that brands needed a perfect blend of the right creative strategy and the right technology to bring Marketing campaigns to life. He expressed delight at joining the Braze Alloys Partner program and looks forward to help global brands create more personalized customer experiences.

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Alliance Data Analytics And Insights Institute Identifies Key Retail Trends In New Report, Reflecting Expectations For Tech-Driven, Two-Way Customer Relationships

Insight from consumers, marketing professionals and industry leaders finds brands are reinventing traditional strategies to be effective for the modern consumer

Alliance Data’s card services business, a premier provider of branded private label, co-brand, and commercial card programs, in conjunction with its Analytics and Insights Institute, released its fifth annual “Now, New, Next” report, which details 10 trends for retailers to watch in 2020 and beyond. Among the report’s key findings are the growing number of mobile apps serving as brand hubs, direct-to-consumer brands leveraging a brick-and-mortar presence in order to achieve scale, and brands crafting an audio identity by using sound-based tactics to reach customers in new ways.

“As we enter a new decade, the stakes are higher than ever for brands to remain competitive and relevant,” said Mary O’Donnell, Chief Marketing Officer for Alliance Data’s card services business. “Consumers expect seamless experiences across all channels, and brands are recognizing the need to cultivate stronger, more personalized relationships with customers.”

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The “Now, New, Next” report format examines trends that have achieved widespread use (Now); new strategies that bold brands have implemented as others closely observe and evaluate (New); and concepts being tested by a select few trendsetters that have the potential to influence the industry over the next few years (Next).

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The following trends are among those highlighted in the 2020 report:

  • NOW: Mobile Apps as the New Brand Hub. At a growing rate, consumers are shifting shopping and spending activities to their mobile devices. In response, brands are strategically building deeper bonds with customers by creating content-rich, “one-stop” mobile apps.
    • Yet, many brands are lagging behind as only 41% of surveyed marketers said their brand offers a mobile app and uses it to communicate with customers.
    • Of the 18 retailer app features tested by Alliance Data, 16 were rated as “somewhat to very important,” indicating consumers’ high expectation for app functionality.
  • NEW: Disrupters Scaling for Growth. To achieve their growth goals, many direct-to-consumer brands that have disrupted traditional retail are now finding ways to “disrupt themselves.” They’re taking a page out of traditional retail’s playbook by creating brick-and-mortar presences in order to test, learn and gain insights through in-person customer engagement. At the same time, some legacy retailers are launching their own direct-to-consumer brands.
    • More than one-third of surveyed consumers (38%) would shop a brand more frequently if the brand had a physical store, despite the growing popularity of online-only retailers.
  • NEXT: Crafting an Audio Identity. Trendsetters are exploring and testing innovations in audio engagement to reach customers in new ways, including experimentation in sonic logos, branded podcasts, audio augmented reality, and innovation in audio advertising and content — all with the goal of establishing what their brand “sounds like.”
    • Seven percent of brands offer voice-based engagement through Amazon Alexa or Google Home.

“As consumer expectations change, retailers must be prepared to implement new models and concepts to maintain relevancy and deepen engagement with customers,” added O’Donnell. “Alliance Data’s report offers actionable ways for retailers to make that happen.”

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Thycotic Introduces Customer Community Engagement Platform to Facilitate “Secrets of Success”

“Thycotic Secret Society,” online forum promotes technical education, faster onboarding, valuable feedback and sharing of best practices

Thycotic, provider of privileged access management (PAM) solutions to 10,000 organizations worldwide, including 25 percent of the Fortune 100, introduced a new customer engagement online platform called Thycotic Secret Society.  Joining the “society,” Thycotic customers are invited to explore, learn and earn points in a supportive environment that uses gamification to promote engagement while rewarding individual customers with points used to redeem gift items or make donations to a favorite charity.

“We’ve developed a platform that makes sharing best practices, news, and product education much more engaging and interactive than the typical email blast or static Knowledge Base,” said Angie Hohensee, senior director of customer success and programs at Thycotic. “Thycotic’s Secret Society platform helps put and keep our customers on the path to success by creating timely, gamified content that entices them to master new features, and automatically rewards them for their participation—anytime from anywhere.”

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“We’re excited to join this community of Secret Server users and explore best practices learned and used by other customers,” said Gordan Brock, senior system administrator for the State of Indiana. “Participating in Thycotic’s Secret Society will provide us with new opportunities to maximize our privileged access management capabilities and knowledge.”

By enabling Thycotic customers to gain a better understanding and facility with privileged credentials and solutions to protect them, the platform is designed to accelerate time-to-value, and increase customer satisfaction and retention over time.

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“This is another sign of Thycotic’s commitment to customer empowerment and success,” said James Legg, CEO at Thycotic. “It goes hand in hand with Thycotic’s customer satisfaction track record that includes a Net Promoter Score (NPS) of 39 that is 26 percent higher than the software industry average, and Thycotic’s Support CSAT score of 4.71 out 5.0.”

The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand.  Customer Satisfaction Score (CSAT) is the most straightforward of the customer satisfaction survey methodologies measuring customer feedback from support interactions.

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Pega Care Management Enhancements Improve Transparency for Payers and Providers for Better Patient Outcomes

New features help healthcare industry meet growing expectations in new era of healthcare consumerism

Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, announced enhancements to Pega Care Management that improve transparency and care effectiveness between payers and providers for optimal patient care. These updates help ensure patients receive the most personalized engagement and care during every interaction within their healthcare network.

The US healthcare industry is entering a new era of healthcare consumerism, with patients more involved than ever before in their healthcare decisions. The industry is now shifting to a more human-centric model of care built on powerful and accessible technology, proactive engagement, open markets, and transparency. However, many healthcare organizations are struggling to keep pace, causing patients to switch providers in search of more responsive care.

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Pega Care Management, part of the Pega Infinity suite of digital transformation solutions, now offers the following features to optimize patient engagement across the care continuum:

  • Improved delivery of personalized, proactive care:

    While historically, payers and providers did not have full access to each other’s data, Pega Care Management now enables organizations to view the application through a payer or provider mode to access data such as demographics, claims, and authorization data, as well as clinical profiles with vitals, labs, medications, and history. This allows departments within an organization to access different views to fully understand patient context and provide the best care and service possible. Data and workflows automatically adjust based on the user with compliant, role-specific guidance, goals, task alerts, potential issues, and interventions. Additionally, users can access fully integrated marketing outreach and engagement strategies within the application, which provide next-best-action recommendations for patients.
  • Easier creation and delivery of tailored care plans:

    Pega Care Management now offers easier reusability of clinical content, common workflows, policies, and procedures to expedite the creation of compliant, personalized care plans. Content is intelligently applied across business units, channels, and geographies, improving coordination and work routing across teams for interventions, escalations, tasks, alerts, and goal management. Pega has also extended its content library to include even more information for patients, such as clinically appropriate educational materials, organizational policies, and community program information.
  • Maximized business agility: 

    Pega Care Management provides a number of new capabilities to help make organizations more nimble, such as:

    • Automated authorizations and pre-authorizations, correspondence, alert generation, notifications, and interventions that streamline care tasks and interactions;
    • Low-code visual tools that enable seamless collaboration between business and IT, enabling business users to rapidly develop and customize standardized care plans and workflows with minimal IT assistance;
    • Robotic automation capabilities that assist clinical staff with non-clinical tasks such as gathering data from external party websites used for clinical decision making, while automatically pulling regulatory information for optimal care.

Pega Care Management is a unified platform that enables care teams to deliver innovative, patient-centric programs across case, disease, utilization, and wellness management. The solution optimizes care planning, engagement, communications, operations, and reporting to deliver the highest quality, most cost-effective management possible. Pega works with many of the largest global healthcare and life sciences companies to help them achieve their digital transformation and one-to-one engagement goals.

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Quotes & Commentary

“Consumerism is driving an immediate need in the healthcare industry to improve the way care is managed and delivered. To collectively move to a human-centric model, healthcare organizations need intelligent tools that enable personalized and compassionate interactions throughout a patient’s healthcare journey,” said Kelli Bravo, vice president and industry market lead, healthcare and life sciences, Pegasystems. “These new enhancements to Pega Care Management provide clients with more transparency and business agility than ever before so they can stay focused on what’s most important – creating better health outcomes.”

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Workato Partners with Snowflake to Provide In-Context Insights for Intelligent, Real-Time Business Actions

Workato, the leading enterprise automation platform, announced a partnership with Snowflake, the data warehouse built for the cloud, to bring fast, actionable insights to business users. The partnership enables Systems Teams to load data into Snowflake from any source – cloud apps, on-prem databases, ERPs, files, and more. Additionally, business users, including sales, marketing, finance, and customer support teams, are then able to quickly access business insights from their primary app (like Salesforce, NetSuite), rather than relying on data analysts, reports and dashboards in BI tools to get the data they need.

“Data is a competitive edge, yet so few organizations effectively harness it, largely because data isn’t accessible,” said Markus Zirn, VP of Business Development at Workato. “Workato is disrupting integration and automation just as we see Snowflake disrupting Data Warehousing. Workato is completely cloud native and requires zero infrastructure management, offers instant unlimited scalability, zero optimization and operation costs, and, most importantly, is accessible by business users. Together, Workato and Snowflake enable unprecedented ease, speed, and accessibility of data insights.”

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“Many of our enterprise customers have a complex ecosystem of applications which includes a combination of modern SaaS apps, databases, and on-prem. Workato’s breadth of connectors, and simple to use platform provides our customers a unified integration platform for loading data into Snowflake and, more uniquely, out of it,” Snowflake Technology Alliances Director, Tarik Dwiek said.

Workato for Snowflake Enables Users to Integrate Data Insights into Business Workflows

Workato for Snowflake allows businesses to move data both to and from Snowflake so these data insights can be integrated into employee’s daily routines and business workflows, from loading data from all systems (cloud and on-premise) into Snowflake, to enabling insights in-context in all apps like Salesforce, NetSuite, Zendesk, and thousands of others.

“With Workato and Snowflake, we’re able to do things much faster by using our sales ops resources to tackle issues that before required a developer or analyst, thereby allowing us to scale,” said Basile Senesi, Head of Sales Operations at Fundbox. “Workato is becoming the cornerstone that powers all of our client facing teams that use Salesforce and is really the data pathway that we’re now using to intelligently get information from Snowflake into Salesforce.”

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Together, Workato and Snowflake can enable benefits across departments, for example:

  • IT: quickly and easily load data from all your company’s systems into Snowflake
  • Sales: view product insights and customer 360° data in Salesforce, get instant actionable notifications in Slack or MS Teams when an engagement score for a lead exceeds a threshold
  • Marketing: auto-trigger highly targeted marketing campaigns to qualified customer segments based on product usage data, get revenue data into your marketing automation platform to analyze campaigns based on revenue it generates
  • Support: see which customers are high value right in your support app, get notifications when their churn score exceeds a threshold

Without Workato, business users face several time-intensive hurdles to get the information they need. They have to write SQL queries, log in to a BI tool, find the report they need, extract it, and send it to the right person.

“The incredible upfront cost of building the infrastructure just to get started has killed many a project,” said Partner of StrataFusion and former CIO of Splunk, Doug Harr. “Now I can do it with Snowflake and Workato and bring companies incredible value rapidly. The kind of data transformation and insights that can be gained when you focus on the customer’s needs and not the plumbing that gets you there is incredible.”

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Meredith Acquires Leading Mobile Mindfulness App “Stop, Breathe & Think”

Expands Meredith’s Digital Presence in Growing Consumer Engagement Segment

Meredith Corporation —the leading media and marketing company reaching 185 million American consumers every month and nearly 90 percent of US millennial women—announced that it has acquired Stop, Breathe & Think (SBT), a leading mobile mindfulness app with more than 17 million emotional check-ins to date.

SBT is highly differentiated in the market thanks to four key components:

  1. Check-ins—Users complete regular emotional check-ins and receive recommended mindfulness activities tuned to those emotions.
  2. Programs—Expert-driven, multi-day programs help users tackle issues that challenge people most, such as anxiety, sleep, stress or focus.
  3. For the Whole Family—With an additional app for children and strong presence in elementary, middle and high schools across the country, Stop, Breathe & Think helps families practice mindfulness together.
  4. Multi-platform Distribution—SBT is a leading mindfulness brand on Amazon Alexa, the first mindfulness publisher on Snapchat’s Discover page and the first mindfulness programming for kids on Hulu.

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“Stop, Breathe & Think is an ideal strategic fit for Meredith and our increasing focus on consumer products, services and experiences,” said Meredith Consumer Products President Tom Witschi. “We are excited to enter the fast-growing mindfulness space and view this as an important addition to our well-established health and wellness expertise. SBT has natural synergies with Meredith brands and platforms and will provide Synapse, our affinity marketing business, with an attractive new product for its unique retail and online distribution channels.”

Founded in 2015 by Jamie Price and Julie Campistron, the Santa Monica-based company has been on a growth trajectory. SBT created a mobile app that draws on science-backed techniques and practices created with scientific advisors who have doctorates in their specialty fields. Scientific data proves that it works: In a recent peer-reviewed study, users were 82 percent more likely to not feel anxious after just 10 sessions with the app. And in a 2019 survey conducted by the American Psychological Association, SBT was the clear favorite among the panel of psychologists, outperforming its competitors in categories including Ease of Use, Content, Functionality and Purpose.

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“Our mission is to help more people find peace of mind and build emotional strength. We are thrilled to join forces with Meredith, a content-driven company with unparalleled consumer reach, to bring SBT to its massive audience,” said Price and Campistron, who will remain in their roles.

According to a recent Meredith study conducted in partnership with The Harris Poll, American women are facing stress at heightened epidemic levels. Nearly half the survey respondents said the burnout they feel is so extreme that it keeps them up at night. At the same time, two-thirds of Gen Z women surveyed said, “The way things are going, I don’t know how I’m going to cope with the stress if it continues at this pace.”

“Mindfulness has universal appeal that will enhance the lives of our customers and value to our partners,” said Scott Macon, Synapse President. “We see significant opportunities across our business model. SBT will help expand and optimize Synapse’s unique distribution channels and customer engagement touchpoints.”

Cooley LLP served as legal advisor to Meredith in the transaction.

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More Than Half of Consumers Want to Use Voice Assistants for Healthcare According to New Report from Voicebot and Orbita

Orbita, Inc., provider of healthcare’s most powerful conversational AI platform, announced the release of the Voice Assistant Consumer Adoption Report for Healthcare 2019. To develop this report, Orbita sponsored independent research by Voicebot.ai, the leading online publication and research source dedicated to voice and AI technologies.

Orbita's newest platform features provide enterprise-grade, end-to-end functionality to design, build, manage, and optimize AI-driven voice and chatbot applications
Orbita’s newest platform features provide enterprise-grade, end-to-end functionality to design, build, manage, and optimize AI-driven voice and chatbot applications

Based on a survey of 1,004 U.S. adults, the report includes these key highlights:

  • 7.5% of US. consumers have used voice assistants such as Alexa or Google Assistant for healthcare as of September 2019
  • Nearly 52% would like to use voice assistants for healthcare use cases in the future
  • 18-29-year-olds are the most likely to have used a voice assistant for healthcare-related services, but 45-60-year-olds are the most bullish on the technology

The 40-page report includes 20 charts, ten case studies highlighting today’s real-world voice-powered healthcare solutions, and 35 pages of analysis. It is available at no cost for download at voicebot.ai.

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“This report is the first comprehensive analysis that considers how consumers are using voice assistants today for healthcare-related needs, explores features they’d like to see in the future, and highlights how provider and technology organizations have responded to the opportunity thus far,” said Orbita President Nathan Treloar. “Orbita is a known technology trailblazer in voice applications for healthcare and we are pleased to bring this research to our customers, our partners, and the healthcare industry at large.”

Teri Fisher, MD, said, “From a clinical perspective, voice offers tremendous opportunity to engage with patients in ways we never before imagined. This report provides valuable information for organizations that may be questioning their approach or timing with new voice offerings.”

Fisher is founder and host of two podcasts, VoiceFirst Health and Alexa in Canada. He is a practicing sports medicine physician and assistant clinical professor at the University of British Columbia.

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The report publisher, Voicebot.ai, launched three years ago as an experimental blog and has transformed into the leading online publication and research source dedicated to voice and AI technologies. Last month, the site surpassed four million page views and one million unique visitors, with more than 2,000 original articles published.

Bret Kinsella, Voicebot.ai founder and CEO, said, “We are pleased to collaborate with Orbita to publish the first comprehensive report analyzing the intersection of voice assistants and healthcare. Consumers are enthusiastic about the potential of these new technologies and we hope the data helps healthcare organizations better understand the market and make decisions about how they can leverage voice assistants to enhance patient engagement.”

The report is segmented into six parts including a review of how voice assistants and healthcare intersect today, consumer voice assistant adoption, voice assistant adoption in healthcare, voice technology use cases in healthcare, and  technology platforms.

In August, a panel of judges curated by VoiceBot.ai named Orbita CEO Bill Rogers to the list of 2019 Top 11 Influencers in Voice. He is one of the only healthcare- focused executives named to the list which included leaders from Amazon, Apple, Microsoft, Samsung, Adobe and Nuance.

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Brainly – One of Gen Z’s Top Homework Resources – Launches New Native Ad Offering for Mobile and Desktop

General Assembly Leverages Brainly Native Ad Units to Increase Awareness and Drive Student Engagement

Brainly, the world’s largest peer-to-peer learning community for students, parents and teachers, has announced the launch of a new native advertising capability on its platform. Brainly native ad units provide advertisers a unique opportunity to reach and engage on a deeper and more meaningful level with more than 10 million Generation Z (Gen Z) users in the United States.

Native ads are available for both mobile and desktop. Ad units are designed to feel organic in the Brainly environment and use similar specifications that are used for Facebook and Google native ads, creating a seamless sizing and design experience.

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“Native ads are proven to drive results that provide for more clicks, deeper engagement and generate more outcomes for advertisers,” said Brainly Vice President of Sales Bill Drolet. “And for brands hoping to engage the often elusive Gen Z audience, this non-intrusive manner of connecting brands is crucial.”

Globally, Brainly has more than 150 million unique users each month, with more than 20% of US high schoolers using the platform. Brainly operates a global group of homework help platforms for students, parents and teachers to share and explore knowledge in a collaborative manner, while engaging in peer-to-peer educational assistance.

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The flexible designs of the native ads fights consumer ad fatigue and allows sponsored content to flow seamlessly within the platform. Unlike many display or pop-up ads, native is non-intrusive and highly effective.

Key Features of Brainly Native Ad Units:

  • Available for Desktop and Mobile.
  • Brainly uses similar specifications that are used for Facebook and Google native ads.
  • Certain ad placements follow users as they engage with content farther down the page.
  • Ad units enjoy as much as 100% SOV on search pages.
  • Ad units sandwiched between the question and answer for ultimate engagement.
  • Up to 90 characters on large and Sky ad placements allows brands to tell their story with an enlarged call-to-action button ensures maximum conversion.

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Voxnest Partners with Audion to Increase Podcast Monetization Capabilities in Europe

The two podcast companies join forces to fuel dynamic ad insertion in European market

Podcast technology company Voxnest and Audion, an audio advertising technology company based in France, revealed their new partnership today. The collaboration gives podcasts in the Voxnest network access to high quality audio ads via Audion’s advertising partners.

As Voxnest’s network of publishers and podcasts continues to grow in Europe, they sought out an advertising partner that could deliver ads to the shows utilizing their dynamic ad insertion technology. The clear choice was Audion, as they continue to pave the way for audio advertising in Europe.

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“We offer a unique product to communicate more effectively in this medium,” said Arthur Larrey, Cofounder of Audion. “From radio podcasts and professional media to independent podcast producers, it’s now possible to reach millions of active podcast listeners all over Europe thanks to our technologies and services.”

Both companies focus on dynamic ad insertion, an even newer concept in the podcast advertising world. As the industry begins to recognize the benefits of this delivery mechanism – advertisers can keep their ads relevant and publishers can monetize their entire catalog – Voxnest and Audion want to be at the forefront of the conversation.

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“While advertisers in the US have been harnessing the power of programmatic ads on podcasts for some time, we’re now starting to see a significant amount of growth in Europe,” said Francesco Baschieri, President of Voxnest. “As we focus our efforts on this market’s rise, it’s been invaluable to find a partner that not only has existing relationships with well-known brands in Europe, but is actively educating the market on the value of investing in this type of advertising on podcasts.”

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Button Welcomes MoneyLion, Earny, and Moneybox As Its Newest Partners: Leading Fintech Apps Supercharge Engagement and Revenue through Mobile Commerce

Button, the leading mobile commerce optimization platform, announced the addition of leading fintech apps MoneyLion, Earny, and Moneybox as its latest partners. By working with Button, this next generation of mobile banking, investing, and price protection businesses, all companies that create stored value on their apps, are increasing user engagement, generating new revenue, and gaining useful first-party data to foster stronger relationships with their customers.

“We’re thrilled to add these innovative financial services companies to our platform and help them increase engagement in their apps while launching a new revenue stream through commerce,” said Michael Jaconi, Co-Founder and CEO of Button. “As more companies recognize the power to drive increased engagement and revenue by tapping into the explosive growth of the mobile economy, Button is giving them the tools they need to take their businesses to the next level.

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“The engagement and increased revenue driven by offering rides, meals, and daily needs to financially-minded customers is an incredible opportunity that fintech companies are flocking to. And Button’s proven to be the fastest, simplest, and most effective platform to bring these new strategies to life,” he added.

In the U.S. alone, mobile commerce sales will reach $203 billion this year and double by 2022, according to eMarketer estimates. By enabling fintech companies to tap into the rapid growth of mobile commerce, Button is increasing user engagement within their apps for the core services they provide and helping them unlock a new revenue stream.

“MoneyLion’s mission is to rewire the American banking system for all hardworking Americans and forever change the way they engage with their finances,” said Dee Choubey, Founder and CEO of MoneyLion. “Part of rewiring the traditional banking system includes offering our members access to the most exciting rewards program. Our partnership with Button will allow us to build a mobile commerce program that gives our members greater customization and utility within their accounts to earn rewards.”

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“Earny gives consumers the confidence to shop by making sure that they never overpay for their purchases,” said Oded Vakrat, Co-Founder and CEO of Earny. “We’re excited to work with Button to empower consumers with the ability to save, and allow them to be instantly notified whenever there’s an opportunity to save.”

“At Moneybox, our mission is to help everyone save and invest for their future,” said Ben Stanway, Co-Founder of Moneybox. “We’re excited to be working with Button to introduce great brands to our customers and offer smart, new ways for them to save money.”

Button works with leading fintech companies to build commerce into their business models or optimize the current commerce offerings in their apps. Button’s all-in-one commerce platform provides a seamless connection to hundreds of the largest retailers, a personalized shopping experience and optimized mobile journey for users, and insights into purchasing behavior to further equip fintech companies to improve their user experiences.

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