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Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) Application Suites

Salesforce, the global leader in CRM, announced that Gartner Inc. has positioned Salesforce as a Leader in its October 2019 Magic Quadrant for Configure, Price, Quote (CPQ) Application Suites. This is the third year in a row Salesforce has been positioned as a Leader in the annual report.

“Salesforce CPQ enables sales reps to get an accurate quote to customers faster and easier than ever before for even the most complex deals,” said Pascal Yammine, SVP & GM, Salesforce CPQ. “We provide a complete solution from quote-to-cash to provide a better buying experience for your customers, and better alignment for your sales and finance teams.”

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Salesforce CPQ & Billing

Salesforce CPQ & Billing helps companies build recurring customer relationships by enabling them to configure, price, quote, invoice, and collect payments all from one, unified platform. With CPQ & Billing, companies can automate overly manual and complex business processes and get increased visibility across the customer lifecycle with a complete view of sales & finance transaction data in one system.

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As Gen Z Is Set to Rewrite the Future of Mobile, App Annie Releases Report to Help Companies Win With This Next Generation

App Annie, the leader in mobile market data and analytics, released a groundbreaking report on Generation Z, How to Win Gen Z, a demographic that’s now the largest population on Earth and the mobile-first generation.

This report is essential for businesses to gain insight into this emerging economic engine to fuel revenue and relevance for the long term.

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“Gen Z is the first generation to grow up on mobile,” said Ted Krantz, CEO of App Annie. “They already influence $600B in spend in the US alone—companies need to aim for them now or risk missing the target tomorrow. As the mobile landscape becomes more complex, App Annie is committed to helping customers get the critical insights and outcomes they need to fuel long term success.”

Forward-thinking brands understand that Gen Z’s purchasing power is set to take off as they now begin to enter the workforce. Gen Z is still forming brand preferences and represents a blue ocean opportunity for marketers hoping to effectively engage this group. But first, companies need to understand how this demographic uses smartphones and apps.

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Some noteworthy statistics about Gen Z that show the unique behaviors facing publishers and brands:

  • Gen Z engagement is deeper; they have 55% more sessions per user in top non-gaming apps, with 150 sessions per month per app
  • Gen Z spends 3.7 hours per user per month per top non-gaming apps
  • Gen Z behavior and favorites vary by market—for example, Gen Z users in Japan spend 2x more time in games than the global average

The report provides an unprecedented level of insights into Gen Z. In it you will learn what this generation’s favorite apps are, how their behavior varies across countries and categories, and how brands can best attract this increasingly important demographic.

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Gainsight Taps inSided to Provide B2B Customer Success Community Platform

inSided to Deliver Integrated Community Platform to Scale Customer Product Feedback and to Support Gainsight’s SaaS Customer Success Goals

inSided, the only customer success community platform built specifically for B2B software companies, announced that it has formed a partnership with leading customer success platform Gainsight. Through this partnership, Gainsight has migrated its entire community to inSided’s platform, allowing it to better leverage the power of online communities to measurably improve customer engagement and retention rates, as well as insert the voice of users directly into its product roadmaps.

“We are thrilled about partnering with Gainsight. They are the founders and absolute thought leaders in the customer success industry,” said Robin van Lieshout, inSided founder and CEO. “It’s a great fit. inSided’s mission is to position the community as a primary enabler of customer success, and Gainsight knows that community is the key to scalable customer success.”

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inSided is the only customer success community platform that integrates user generated community content with knowledge base content and in-app support. The company’s clients include Coursera, Extreme Networks, and Sonos. inSided’s unique integration with Salesforce, which delivers metrics on user engagement, product ideation and growth, was a key factor in setting the company apart for Gainsight.

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“At Gainsight, we believe that community is key to the future of scalable customer success, and we pride ourselves in choosing vendors and technology partners that help us continue to lead the way in shaping the future of the customer success space,” said Lila Meyer, Director Product Education and Community at Gainsight. “We sought a community partner that could provide streamlined and effective workflows that fit our product team’s needs, ideation functionality that feeds into richer, more meaningful discussions, and customer insights that drive successful product adoption and management. inSided delivers on all fronts.”

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[24]7.ai Adds Advanced Conversational AI to Its Messaging Capabilities

The Latest Offering Will Help Enterprises Meet Dynamic Consumer Demands

One of the reputed organizations in the arena of intent-driven customer engagement solutions, [24]7.ai announced the expansion of its messaging capabilities. This advancement is being fueled by advanced conversational AI capabilities. Organizations can now leverage the best-in-class conversational AI to enrich their messaging channels including Apple Business Chat, Google RCS, and Facebook Messenger. This will also feature refined routing capabilities, and clarity in terms of complex intents.

With a shift in consumer expectations and behaviors, enterprises are bound to reconsider their engagement strategies. Customers nowadays expect personalized, mobile-first communication experiences that understand their intent and flawlessly integrate technology and human insights to resolve their issues. Messaging platforms are convenient ways to reach and engage consumers.

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The company has already been working in this space, utilizing AI and Machine learning to understand consumer intent. The offering from [24]7.ai will provide enterprises with numerous added options to meet customer demands. They will have the option to integrate the conversation AI and NLU technologies with Google Dialogflow, Google TensorFlow and IBM Watson models with the help of open API.

Consumers Expect Businesses to Meet Them Where They Are, in Their Own Time

Rohan Ganeson, Chief Operating Officer for [24]7.ai revealed that consumers today expect businesses to meet them where they are, and at a time suitable for themselves. He added that the exact same capabilities have been built in the said platform.”The shift to messaging provides benefits for both consumers and businesses. Not only does messaging provide greater convenience to customers who can interact with a company at their convenience, but enterprises can serve the consumer at different service levels than they’re used to providing. Businesses can deploy their agents differently, managing peak loads more easily and reducing the total costs per resolved contact,” Rohan quoted.

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The latest release of the [24]7 Customer Engagement Platform is power-packed with some amazing features like intelligent routing for asynchronous environments, enterprise self-serve tools, “Search-to-Conversational” experience, multi-channel support, and a lot more. It supports continuous journeys across messaging channels in order to provide consumers with the best experience across interactions and channels. A returning consumer won’t need to start over or wait for a long time for an agent to be available as the platform intelligently routes them to the best agent available at the moment. 360dialog, Accengage, Leanplum, and Mixpanel, are some the companies vying with [24]7.ai in a similar space.

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The New Pegasus Poised to be the Leading Provider of Distribution and E-commerce Services to the Worldwide Hotel Industry

Merged Pegasus and Travel Tripper move forward as a single entity, Pegasus, symbolizing total commitment to technology innovation combined with five-star support

Following the announcement of their merger in February 2019, Travel Tripper and Pegasus have announced that the combined entity will retain the storied Pegasus name, while introducing a new vision and rebranded platform that draws from both companies’ respective strengths.

The new Pegasus moves forward with a platform that combines Travel Tripper’s award-winning CRS, booking engine and e-commerce solutions with Pegasus’s GDS and global sales solutions and cutting-edge business intelligence tools. The full platform includes:

  • Pegasus Reservations — A robust CRS and booking engine with comprehensive distribution and smart rate management tools to help hoteliers optimize their revenue strategy;
  • Pegasus E-commerce — The industry’s first CRS-integrated solution for hotel websites and digital marketing, enabling hotels to maximize direct channel bookings;
  • Pegasus Global Sales — An industry-leading corporate and consortia sales program helping partner hotels generate more than $300 million in GDS business annually;
  • Pegasus Intelligence — Powerful 360-degree insights on hotel revenue and distribution performance through a rich, interactive platform.

At the heart of the rebranded platform is the Pegasus CRS, a cloud-based reservations system that offers unprecedented flexibility, scalability, security and support in managing rates and inventory and providing lightning fast global distribution across a wide network of channel partners.

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The system, which will be based on the underlying architecture of Travel Tripper’s RezTrip CRS, natively includes some of the industry’s most innovative rate management tools and features. This includes dynamic pricing rules and enhanced formula-based pricing controls, geographic pricing, multi-property rate plan management, multi-rate plan reservations, integrated price checking with OTAs, and flexible integrations with guest loyalty programs and hotel CRMs.

This comprehensive platform is designed to serve a wide range of properties, including independent hotels, large chains and brands, and casinos and integrated resorts, on their complete distribution and e-commerce needs.

Gautam Lulla, CEO of Pegasus, said, “We are proud to continue the legacy that Pegasus has set as an industry pioneer. In this new chapter of Pegasus, it is our goal to become the industry’s preferred provider through the combination of innovative technology supported by the best customer service in the industry.”

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Lulla explained, “The addition of Travel Tripper’s top-rated CRS and e-commerce solutions to the Pegasus platform allows us to give hotels more control over their reservations strategy than ever before. The breadth and depth of our platform provides the functionality, flexibility and scalability needed to help hotels strengthen their connections to guests and maximize revenue and profitability.”

“We have worked with Travel Tripper for many years as a key technology partner to help us connect with guests and realize sales and revenue gains. As a result of the merger and now as they move forward as Pegasus, their offerings are stronger and better, and we look forward to the even bigger opportunities that the future promises,” said Louise Parsons-Davey, Regional Director of Revenue and Distribution at Highgate Hotels.

Pegasus will debut the rebranded platform at the upcoming World Travel Market in London from Nov. 4-6. “We look forward to unveiling our vision and strategy for the new company in the coming weeks, as well as meeting with our valued clients and industry leaders,” said Lulla.

The new Pegasus is headquartered in New York at the former Travel Tripper office, with secondary headquarters in Scottsdale, AZ and London and additional global offices in Las Vegas, Paris, Frankfurt, Tokyo, and Hyderabad, India. The company serves customers in 120 countries around the world.

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Blis Releases 2019 Retail State of the Nation Highlighting American Shopper Behaviors

Blis’ Real World Intelligence Offers Insight on How the American Shopper Behaviors are Evolving and How Brands Can Compete in Crowded Retail Landscape

Blis, the global leader in real-world intelligence, released the third installment of its quarterly series around how the world behaves.Today, Blis Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places. This enables more effective planning, activation and measurement for marketers and business decision makers alike, fueling the next generation of insight-driven marketing.

The Blis 2019 Retail State of the Nation analyzed half a million visits to 57 brands across more than 23,000 locations in the US to better understand American shopper behaviors and habits in today’s economy, offering brands an overview of the current retail landscape, insight into how the competition is faring in a crowded marketplace, and tips for how to stand out.

While the findings uncovered a major struggle among retailers attempting to adapt their business models to omni-shoppers who expect seamless online to offline experiences (and vice-versa), it also highlighted those who are doing it well–namely sporting goods stores like Dick’s and Modells.

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“For brands to thrive today, they will need to understand where their customers have been to better anticipate where they’ll go next,” said Mariana Fletcher, Insights Manager, Americas at Blis. “These real-world insights are crucial for brands who want to not only break through the noise in a highly competitive retail market, but also to create the kind of personalized experiences that keep them top of mind for today’s overwhelmed consumer.”

Further, Blis’ 2019 US Retail State of the Nation helps brands:

  • Understand the retail landscape and where stores are operating over or under capacity
  • Zero in on location data to know where consumers are actively shopping on a state level and how brands perform against the norm
  • Uncover shopper lifestyle behavioral analysis based on real-world consumer habits

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Blis is the global leader in real-world intelligence, enabling retailers in understanding real, human behavior by analyzing vast quantities of mobile location data. This gives businesses a uniquely powerful tool: the truth about what people actually do, to improve consumer engagement and deliver measurable sales uplift.

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TapClicks Acquires Megalytic to Further Expand Global Footprint

Acquisition further consolidates the marketing analytics and reporting industry

TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that it has acquired Megalytic, a leading provider of client reporting and dashboard solutions. Known for its ease of use and automated reporting capabilities, Megalytic will now feature access to the hundreds of proprietary data connectors included in the TapClicks MarketPlace to offer digital marketers the seamless integration of data from the full breadth of popular marketing and advertising tools used in the industry today.

“Megalytic’s beauty is in its simplicity and power. While automating the tedious, repetitive task of client reporting, it allows users to create beautiful, engaging and interactive dashboards that are loved by clients, management and other marketing stakeholders alike,” said Colby West, president, TapClicks. “We are excited to bring Megalytic into the TapClicks ecosystem to give marketers a robust but streamlined reporting solution that seamlessly integrates with the TapClicks Marketing Operations Platform suite of intelligence capabilities.”

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As part of the transaction, Megalytic founder and CEO, Mark Hansen, joins TapClicks as its new VP of Data Product. Hansen will focus on monetizing TapClicks’ extensive data resources as it continues to lead the industry in performance analytics, marketing intelligence and scalable reporting capabilities. Prior to founding and selling Megalytic, Hansen was the founder and CEO of Kinderhook Systems, a software engineering firm he sold to Xpedior. An experienced software executive, serial entrepreneur, and hands-on product manager, Hansen holds a Ph.D. from MIT’s Laboratory for Computer Science and an MBA from the MIT Sloan School of Management.

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“TapClicks’ AI and machine learning technologies are making major advancements to tackle marketing’s big data challenges and meet the needs of advertisers, marketers and sales teams from agencies, brands, and media companies across the industry,” said Mark Hansen, VP of data product, TapClicks. “I look forward to building on TapClicks’ innovation as we bring to market more sophisticated solutions for advanced attribution, lead scoring and trend analysis to optimize performance and the marketing mix.”

As Megalytic is integrated into the TapClicks ecosystem, the company will add new data connectors to both platforms on an ongoing basis. Existing Megalytic customers will also have access to exclusive upgrade options so they too can leverage the powerful and sophisticated analytics, intelligence, operations and reporting capabilities of the TapClicks Marketing Operations Platform.

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Whatfix Acquires Airim to Offer the Industry’s First Autonomous Personalization Platform for the Digital Adoption Solutions Category

Airim, a Leading Digital Adoption Platform Joins Forces with AI-Powered Personalization Engine to Autonomously Deliver Highly Personalized In-App Guidance and Self-Help to Enterprise Users

Today, Whatfix has announced that it has acquired Airim. Airim provides an AI-powered Personalization Engine for users and customers. Airim’s technology will be integrated with Whatfix to complement the company’s digital adoption platform and help bolster its artificial intelligence stack to deliver personalized content to every user autonomously – making Whatfix the industry’s first Digital Adoption Solution (DAS) to offer Autonomous Personalization.

By providing contextual in-app guidance, Whatfix helps companies enable faster user application onboarding, learning in the flow of work and self-help that increases user productivity. Combined with Airim’s AI-powered personalized engine, Whatfix users can now expect hyper-personalized in-app guidance at their point of need. Airim’s proprietary AI algorithms built upon millions of user actions, will now power autonomous personalization capabilities in the Whatfix Platform, based on auto-detection of the users’ in-app or on-site behavior (e.g. clicks, hover overs), preferred language, demographics, country/city, operating system, device type, URL, browser and browser language, page title, meta tags, number of visits, prior page/URL visited, time spent on page, user’s exit intent and more.

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“Whatfix already provides customers with AI-powered contextualization, work-step execution, midway step remembrance, and BOT-based data entry and retrieval. With Airim’s acquisition, Whatfix will be the first Digital Adoption Platform to provide Autonomous Personalization,” said Khadim Batti, founder and CEO of Whatfix, Inc.

Khadim added, “With Airim’s personalization engine, two users sharing the same enterprise role, in-app location and overall usage, will autonomously see different personalized guidance based on their specific in-app behavior, engagement pattern, intent, and device type among other factors. This will elevate the user experience and their digital adoption to a level not seen before in enterprise applications.”

“DAS’ use of artificial intelligence (AI) — a core component of digital optimization — can help correct the course. Analytics that include AI provided by DAS vendors enable sales operations to understand how sellers engage with the system. The digital adoption solution analyzes clickstreams, how long a step takes and where users get stuck or abandon the process completely. This kind of information gives administrators the ability to make corrective changes to help users complete tasks in processes. It also provides the ability to track improvements in usage.” said Melissa Hilbert, Sr. Director Analyst, in recently published Gartner report, Increase Sales Productivity With Digital Adoption Solutions1 (published 21 May 2019 – ID G00384392).

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“The Airim team is excited to join the Whatfix family and to provide users of the Whatfix platform enhanced digital adoption, based on autonomous hyper personalization for each user,” said Sujoy Chaudhary, CEO of Airim. “In addition to the auto detection of user action and attributes, Airim’s Personalization Engine is configurable to target content further based on the user’s current location, preferred language, profile, past support tickets, chat history and stage in funnel.”

“We love how Airim’s contextual messaging has helped us target and message website visitors better and helped improve our acquisition metrics,” said Sanjeeth Kumar, chief marketing officer at Exotel. “We look forward to seeing Airim integrate with Whatfix and bring their personalization capabilities to provide for an even better customer onboarding experience.”

A short video of AIRIM’s autonomous personalization capabilities is here. For additional details on Whatfix, please visit https://www.whatfix.com/.

Currently, Whatfix is recognized as a Digital Adoption Solution that disrupts Application Training, Learning, and Support content by providing Contextual, Interactive, Real-Time, and Autonomous user guidance- driving additional adoption and productivity gains. Whatfix has a proven record of increasing employee productivity by 35%, reducing training time and costs by 60%, reducing employee case tickets by 50% and increasing HCM data accuracy by 20%.

Used by over 500 companies worldwide including Cardinal Health Canada, Cisco, Experian, DaVita Healthcare, BMC Software Inc., and many more. Whatfix is based in San Jose, San Francisco, Bangalore, UK and Australia. Whatfix has raised $12.5 million in Series B funding and continues to expand its leadership in the digital adoption category worldwide.

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Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration

Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights

Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data platform to integrate customer journey orchestration seamlessly with Salesforce Marketing Cloud (SFMC). Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions. The move reflects a growing desire among marketers to manage and orchestrate their customer journeys by integrating best-of-breed solutions into their existing technology stack. Lytics’ campaign orchestration capabilities extend into Salesforce Marketing Cloud, Facebook, SendGrid, and many other popular marketing technology tools, enabling marketers to deliver more targeted campaigns and improve the customer journey.

Lytics enhances customer journeys with SFMC integration. Marketers can easily and effectively weave campaigns between Lytics and Salesforce Marketing Cloud using shared insights. #CDP #Customerdataplatform #Martech #Customerjourney #Personalization

One-to-one marketing at scale is the holy grail for marketers but rarely does it involve one platform, instead drawing from dozens of different best-of-breed tools. With Lytics’ robust integration capabilities, marketers have access to a single point of view that stretches across the entire customer journey, allowing marketers to bring insights such as customer behavior, content affinity, and best time and channel to the forefront to answer questions such as what’s driving clicks and conversions into their campaigns.

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Integrating the Lytics’ customer data platform with Salesforce Marketing Cloud will allow marketers to import existing campaigns to build experiences within the Orchestrate Journey canvas — allowing them to leverage those insights gained from their Lytics’ experiences to deliver more targeted campaigns. Those experiences can then be sent to SFMC for delivery.

  • Audience segments can be easily exported from Lytics into SFMC to continue the customer journey;
  • Customers’ events (e.g., opened email, a new purchase) captured in the Lytics platform can instantly trigger a new experience (e.g., an email or text message) in SFMC;
  • Marketers can switch between Lytics and SFMC within the same customer journey to deliver the optimal combination of channel and message.

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“The best customer journeys are an open road,” said James McDermott, CEO of Lytics, “and for us, that means giving marketers the freedom to choose multiple paths by integrating with their existing marketing technology stack. Our customers love how simple it is to build, view the actionable insights, and manage campaigns in our Journey Canvas. It’s about helping marketers deliver the best customer experience using a best-of-breed approach.”

Current Lytics customers using Salesforce Marketing Cloud should contact their account manager for more information on orchestration capabilities.

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Grapevine Logic, Launches Grapevine Village to Grow Global E-Commerce Supermarket Through Partnerships With Direct-To-Consumer Brands and Nano-Influencers

Grapevine Village is monetizing the trust economy by building a network of nano-influencers to engage in revenue-sharing partnerships to bring entrepreneurial brands direct-to-consumer

Grapevine Logic, a wholly owned subsidiary of Ideanomics Inc. has launched a Grapevine Village, a global end-to-end e-commerce marketplace that leverages the relationships built between brands and digital creators on social media to seamlessly deliver goods and services to consumers everywhere.

To scale acquisition, Grapevine Village will launch with a network of nano-influencers with a social media following of less than 10,000 in order to maximize engagement and ultimately, sales of items.

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“Nano-Influencers are a strong community of creators that have never really been tapped into at this scale before. For brands that place a high value on authentic influencer content with high levels of engagement, these creators will be a game-changer for the way that brands go-to-market,” said Grapevine CEO, Kristen Standish, “in today’s interdependent economy where digital media is consumed 24/7 on mobile devices, just about anyone can influence their friends with a social media post. Everyone is a marketer and everyone is a salesperson. We’re offering the most competitive fees on the market for goods sold through influencers that will make Grapevine Village the industry standard.”

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According to eMarketer, global e-commerce sales are projected to grow by 265% from $1.3 trillion in 2014 to nearly $5 trillion in 2021. Grapevine Village is positioned to capture this growth through its curation of products and partnerships – transforming the advertising status quo as consumers discover goods and services through their trusted influencers.

“With reliable attribution through revenue-share, the Grapevine Village model has massive potential to break down barriers for brands and enable a renaissance in cross-border sales and marketing,” said Dr. Bruno Wu, Chairman of Ideanomics. “Grapevine Village is poised to become the first influencer-powered global supermarket that will become a ubiquitous presence in the lives of consumers and an economic disruptor in its own rights.”

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