Page 5 – SalesTech Star

Elastic Path and ReFiBuy Partner to Optimize Product Catalogs for AI Shopping

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May 28, 2026

Elastic Path and ReFiBuy Partner to Optimize Product Catalogs for AI Shopping

Elastic Path merchants can now evaluate, enrich, and monitor how AI shopping agents interpret their product catalogs

Elastic Path, the AI-ready commerce platform built for B2B, and ReFiBuy, the leading Agentic Commerce Optimization (ACO) platform, announced a technology partnership that integrates ReFiBuy’s Commerce Intelligence Engine with Elastic Path Composable Commerce. The integration brings catalog intelligence directly into Elastic Path merchants’ commerce workflows, enabling them to continuously optimize complex product catalogs for AI-powered shopping.

As AI shopping agents become a new path to purchase, everything starts with the catalog. The structure, completeness, and machine-readability of product data now determine whether a brand’s products are understood, recommended, and ultimately purchased through ChatGPT, Perplexity, Google Gemini, and other agentic shopping experiences. This pulls the center of gravity away from the storefront and into the catalog itself. When the catalog is complete, context-rich, and well-structured at the SKU level, AI shopping agents can represent products accurately.

The Elastic Path and ReFiBuy integration addresses this need by connecting catalog intelligence directly to the commerce stack. Through this partnership, Elastic Path customers can use a pre-built integration to ReFiBuy’s closed-loop Commerce Intelligence Engine, which operates across three core areas:

Enrichment: ReFiBuy ingests product data from Elastic Path’s Product Experience Manager, identifies attribute and content gaps, and generates agentic-ready titles, descriptions, expanded attributes, and Q&As, aligned to each brand’s voice and supported by human-in-the-loop review.

Distribution: Enriched, agentic-ready product data is delivered to AI shopping engines and synced back into Elastic Path, ensuring the commerce platform always reflects the most current, optimized catalog data.

Monitoring: ReFiBuy continuously evaluates SKU-level eligibility across AI shopping environments, tracks visibility and competitive positioning, and identifies where products need more structure, context, or completeness to perform.

“Elastic Path has built one of the most flexible and developer-friendly commerce platforms in the market, and that API-first architecture is exactly what makes this integration so powerful,” said Scot Wingo, CEO of ReFiBuy. “By connecting ReFiBuy’s Commerce Intelligence Engine directly to Elastic Path, we’re giving their merchants the ability to continuously optimize and monitor product data for AI shopping agents as they rapidly become a new path to discovery and purchase.”

The integration leverages the API-first architecture of both platforms, allowing Elastic Path merchants to bring Agentic Commerce Optimization directly into their existing commerce stack and workflows.

“Nowhere are the stakes higher than in B2B, where intricate product relationships, negotiated price books, and configuration rules can’t be left to inference,” said Bryan House, CEO of Elastic Path. “Elastic Path expresses that complexity cleanly through discrete APIs, giving merchants the structured, governed catalog data that AI shopping engines demand. Partnering with ReFiBuy extends that foundation with continuous optimization, so our customers’ product truth doesn’t just live in their commerce platform, it performs across wherever buyers now begin their journeys.”

Together, the partnership enables Elastic Path merchants to manage complex product catalogs while preparing them to perform in a new era of AI-driven discovery and purchase journeys. The ReFiBuy integration for Elastic Path Composable Commerce will be available in early access in the second half of 2026. Elastic Path customers interested in learning more can visit refibuy.ai or contact their Elastic Path customer success manager.

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Business SMS Is No Longer Just a Campaigns Channel — TextUs Builds for the Full SaaS Revenue Funnel

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May 28, 2026

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Business SMS Is No Longer Just a Campaigns Channel — TextUs Builds for the Full SaaS Revenue Funnel

As SMS adoption expands across the entire customer journey, TextUs introduces a suite of AI-powered capabilities designed to turn every conversation into a measurable revenue signal

TextUs, the leading business text messaging platform for sales, recruiting, and customer engagement teams, is advancing a suite of platform capabilities that reflect a fundamental shift in how SaaS companies are deploying SMS: not as a one-way broadcast tool, but as an always-on, full-funnel revenue channel.

According to TextUs’s 2026 SMS Engagement Report, 79% of SMS users say the channel outperforms email, and top-performing teams are seeing 1:1 response rates exceeding 56%. SMS has quietly matured into a core GTM motion — and one that now demands the same intelligence infrastructure teams expect from their CRM and automation stack.

TextUs is building to meet that moment across three areas. Contact Intelligence 1.0 uses AI to automatically score every contact’s engagement (Cold, Warm, or Hot) based on their responses and track their position across a six-stage relationship funnel, from first touch to advocacy. Giving reps a clear signal on who to prioritize without any manual work. Smart Delivery keeps high-volume outreach out of spam filters with real-time message quality scoring, AI-powered rewrites, and automated opt-out monitoring. And deep Salesforce integration ensures every conversation, stage transition, and engagement signal flows directly into the CRM — closing the attribution gap that has made it difficult to connect texting activity to pipeline outcomes.

“The teams who treat SMS as a funnel producer and mover, with the right AI, compliance infrastructure, and tech stack integrations will outperform those who continually sit on legacy channels like email for their communication” said Andrew Davis, Senior Vice President of Marketing.

TextUs is the leading business SMS platform built for sales, recruiting, and customer engagement teams. Trusted by thousands of organizations, TextUs enables real-time, two-way text conversations at scale — with the automation, analytics, and integrations teams need to connect faster and convert more.

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City of Santa Monica Selects HdL Companies to Support Revenue Administration Efforts

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May 28, 2026

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City of Santa Monica Selects HdL Companies to Support Revenue Administration Efforts

Expanded partnership to help strengthen local revenue integrity, improve compliance, and support efficient public service delivery

The City of Santa Monica recently contracted with HdL Companies for Business License Compliance, Transient Occupancy Tax (TOT) and Parking Administration and Audits.

Through the agreement, HdL will support the City’s locally administered revenue programs with services designed to improve compliance, strengthen reporting, and help ensure businesses and taxpayers are treated fairly and consistently. HdL’s approach to business license focuses on education-first outreach, while its lodging tax services help local governments administer hotel and short-term rental tax programs with stronger visibility, audits, and ongoing compliance support.

Santa Monica is a dynamic community with a diverse business, visitor, and parking environment. “We are pleased to support the City with services that promote fairness, transparency, and strong revenue stewardship,” said Andy Nickerson, President and CEO of HdL Companies. “Our team looks forward to helping Santa Monica administer these programs efficiently, support compliance through clear communication, and protect the local revenues the community depends on.”

The agreement brings together multiple local revenue functions under a coordinated support model. HdL will support the City with a unified approach to administration, compliance, audits, reporting, and taxpayer communication; helping staff manage these revenue functions more efficiently while maintaining clear City oversight. By aligning support across business license, TOT, and parking revenues, the partnership is designed to strengthen program integrity, reduce administrative burden, and ensure local revenues are managed effectively for the community.

The Santa Monica contract reflects a broader need among local governments to manage existing revenue programs with greater consistency, transparency, and accountability. As cities balance service demands, staffing constraints, and evolving business activity, structured compliance and administration programs help leaders monitor local revenues and plan responsibly.

HdL Companies helps local governments safeguard and grow revenues that sustain essential services. Our partners strengthen trusted compliance, protect municipal revenue, and reduce program costs to better serve their communities. More than 900 cities, counties, and special districts rely on HdL for sales tax analytics, local tax administration, economic development support, and other revenue solutions. Since 1983, the company has driven $4B in recovered revenue for local agencies.

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Arq Strengthens Executive Team with Appointment of Shimon Steinmetz as Chief Financial Officer

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May 28, 2026

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Arq Strengthens Executive Team with Appointment of Shimon Steinmetz as Chief Financial Officer

Seasoned finance executive enhances financial leadership and supports long-term strategy

Arq, a producer of activated carbon and other environmentally efficient carbon products for use in purification and sustainable materials, announced the appointment of Shimon Steinmetz as Executive Vice President and Chief Financial Officer.

Mr. Steinmetz brings more than two decades of corporate finance, capital markets and operational leadership to Arq. He is a seasoned financial executive with a proven track record of driving financial strategy, operational excellence, and value creation at both public and private companies. He brings deep experience leading finance functions across complex, high-growth environments, including prior CFO roles at Finjan Holdings, where he successfully guided the company through its transition to a publicly listed entity, and Vesta, a global PE-backed FinTech. Mr. Steinmetz is well-versed in all aspects of public company financial leadership, including SEC reporting, SOX compliance, capital markets, investor relations, and strategic planning. Mr. Steinmetz began his career in investment banking at Salomon Smith Barney and Goldman Sachs and holds an MBA from the University of Chicago Booth School of Business.

“I am thrilled to welcome Shimon to the Arq team as part of the broader organizational restructuring Arq has undertaken to strengthen operational efficiency and financial leadership,” said Bob Rasmus, Chief Executive Officer of Arq. “He brings exactly the kind of hands-on financial leadership and operational expertise we need as we execute our growth strategy. I am confident he will make an immediate impact and help position Arq for long-term, sustainable success.”

“I am excited to join Arq at this important stage of the Company’s evolution,” said Mr. Steinmetz. “I look forward to working with Bob and the team to strengthen Arq’s financial foundation and help drive the Company’s long-term growth strategy.”

Arq also announced the issuance of inducement equity awards to Mr. Steinmetz in connection with his appointment, to be granted upon the effective date of his appointment. The inducement equity awards consist of (i) an award of 250,000 restricted stock awards (“RSAs”), and (ii) an award of 150,000 performance share units (“PSUs”). Of the RSA award, 75,000 RSAs will vest on the second anniversary of the grant date and 175,000 RSAs will vest on the third anniversary of the grant date. The PSU award will vest in three equal tranches of 50,000 PSUs upon the Company’s common stock achieving a 30-day volume weighted average price (“VWAP”) of $8.00, $10.00, and $15.00, respectively, in each case subject to Mr. Steinmetz’s continued employment with the Company and prior to the third anniversary of the grant date. The award was approved in accordance with Nasdaq Listing Rule 5635(c)(4).

Additionally, the Company announced that Stacia Hansen has resigned from her role as Chief Accounting Officer, effective as of June 12, 2026. Hansen’s resignation was not the result of any disagreement with the Company, its management, or any member of the Board of Directors on any matter relating to the Company’s operations, policies, practices, or financial reporting.

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Origins Network Appoints Robles Carlos as CEO, Doubling Down on Blockchain Infrastructure and AI-Driven User Growth

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May 28, 2026

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Origins Network Appoints Robles Carlos as CEO, Doubling Down on Blockchain Infrastructure and AI-Driven User Growth

Origins Network, a Layer 1 blockchain that recently closed an $8M funding round backed by top-tier venture capital firms including Animoca Brands and TB Ventures—alongside strategic support from AWS Cloud and Tencent Cloud—has officially appointed Robles Carlos as its new Chief Executive Officer. Concurrently, the project reaffirmed its commitment to advancing verifiable computing infrastructure, accelerating cross-chain interoperability, scaling decentralized compute, and deepening AI integration.

Former McKinsey Consultant Steps Into the Spotlight. Carlos Manuel Publicly Acknowledges CEO Role for the First Time
Origins Network has announced the appointment of Carlos as its new C EO, effective immediately, to oversee the company’s strategic direction and global operations. Following a period focused on building its underlying protocol and infrastructure, Origins Network has finalized its foundational architecture. Carlos’s appointment signals the company’s transition into its next phase of development: shifting from an infrastructure-driven approach to global market expansion.

A McKinsey & Company alumnus, Carlos holds a multidisciplinary background in international political economy and software engineering, specializing in data-driven organizational transformation. While he has long been deeply involved in the project behind the scenes—utilizing structured frameworks to solve complex problems and leveraging data to support decision-making—this marks his first public appearance as CEO to outline Origins Network’s strategic roadmap.

As Origins Network targets international growth, Carlos’s linguistic capabilities offer a distinct structural advantage. Proficient in six languages, including English, Mandarin, and Korean, he is positioned to bridge multiple core markets and accelerate Origins Network’s global rollout.

$8M Raise Closed. Origins Network Secures Strategic Support from AWS and Tencent Cloud

Origins Network recently announced the completion of an $8M funding round, with participation from Animoca Brands, TB Ventures, Candaq Fintech, Castrum Capital, and Coinvestor Ventures, alongside various family offices and angel investors. AWS Cloud and Tencent Cloud have also joined as strategic partners, providing direct computing infrastructure support for the network’s ongoing expansion. Upon taking the helm, Carlos clearly defined the project’s mandate: “What Origins Network is here to solve is the most critical infrastructure gap of the AI era—making compute verifiable, making data transparent, and making every execution auditable.”

Native Cross-Chain Bridge Goes Live Alongside Infrastructure Upgrades

Alongside the CEO appointment, Origins Network announced the successful rollout of multiple core infrastructure updates. A native cross-chain bridge is now live, allowing users to transfer assets across ecosystems directly via the Origins Network web platform at faster speeds, without relying on third-party tools. Additionally, an upgraded USDT authorization verification system has been deployed to resolve transaction failures caused by on-chain status delays during periods of network congestion.

These updates build upon Origins Network’s foundational architecture. Origins Network is the first Layer 1 blockchain designed from the ground up for autonomous AI agents, running on a Proof of Computation consensus mechanism. Its three-tier identity architecture (User, Agent, Session) enables precise, granular control over the authorization scope of every Agent action, with permissions automatically expiring once a task is completed. The testnet is currently live, supported by ecosystem partnerships with multiple infrastructure providers.

Bridging the AI Trust Gap With Decentralized Infrastructure

While the rapid pace of AI development is evident, its foundational infrastructure issues have yet to be meaningfully addressed. Today, computing power is concentrated in the hands of a few cloud giants, leaving data usage, model execution, and output generation as a black box for end users. As AI increasingly permeates critical sectors like finance, healthcare, and governance, this opacity ceases to be a mere technical issue and becomes a systemic risk.

Carlos noted that the primary challenge facing the AI industry today is not a lack of technical capability, but the absence of a foundational trust layer. Under existing architectures, it is impossible to verify who provides the compute, how data is processed, or whether an Agent’s execution occurred exactly as claimed. Users are left with no choice but to trust—and trust itself has become a liability.

In its next phase, Origins Network will accelerate core infrastructure upgrades, expand decentralized compute capacity, and broaden AI integration across the entire network, transitioning this architecture from the testnet into the real world.

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Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions

STS News Desk

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May 28, 2026

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Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions

With Only 11% of U.S. Consumers Willing to Let AI Make Purchase Decisions, Marketers Should Prioritize AI Shopping Tools That Support Research and Comparison

As brands race to invest in agentic commerce, consumer willingness to let AI make purchase decisions topped out at 11% across lower-stakes categories, such as personal care and household supplies, according to Gartner, Inc., a business and technology insights company.

The findings suggest consumers are more receptive to AI shopping tools that support discovery and research than those that make purchase decisions on their behalf.

A Gartner survey of 322 U.S. consumers in January 2026 found greater openness to AI tools that help narrow product choices: 31% were willing to allow AI to narrow choices for household supplies purchases, and 28% were willing to do so for personal electronics purchases.

“Consumers are not looking to outsource shopping decisions to AI,” said Kate Muhl, VP Analyst in the Gartner Marketing practice. “They want AI to help them find better information, compare prices, identify deals and narrow choices, while keeping final decision-making control for themselves.”

Marketers should focus AI shopping investments on tools that help consumers research products, compare prices, surface deals and narrow choices, rather than fully autonomous shopping agents.

Trust and accuracy remain barriers to broader adoption. A Gartner survey of 846 U.S. consumers conducted November through December 2025 found that early adopters still encountered friction when using AI for shopping. Among consumers who used AI while shopping for a recent purchase, 54% said they had to double-check the accuracy of all information GenAI tools provided, and 62% said information from GenAI tools ended up being a waste of their time.

“Accuracy is now a brand issue,” said Muhl. “If consumers believe AI shopping tools create more work by requiring them to verify every recommendation, they will not see those tools as convenient or valuable. Marketers must prioritize transparent, reliable information, especially around price, product fit and recommendations.”

Consumers’ growing exposure to GenAI does not necessarily translate into comfort with AI-driven shopping decisions. Seventy-two percent of consumers said “generative AI appears in my internet and app use whether I asked for it or not.”

“Consumers are encountering GenAI more often, but passive exposure should not be mistaken for active adoption,” said Muhl. “The brands that earn consumer trust will be those that use AI to enhance consumer control, not replace it.”

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BCR Cyber Hires Tasha Cornish as Vice President of Strategic Partnerships

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May 28, 2026

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BCR Cyber Hires Tasha Cornish as Vice President of Strategic Partnerships

BCR Cyber, a leading provider of comprehensive cybersecurity training and job placement services, announced the hiring of Tasha Cornish as Vice President of Strategic Partnerships.

In this position, Cornish will work closely with BCR Cyber’s executive team to develop and manage high-impact partnerships with both private and public sector organizations. She will collaborate with policymakers, government officials, and industry stakeholders to help advance strategic initiatives that support the company’s long-term growth and workforce development mission.

Tasha’s experience in building effective teams, driving organizational growth, and designing innovative programs will be instrumental to our continued expansion statewide and nationwide.”

— Michael Spector, President and CEO, BCR Cyber

“Tasha has spent years in the cybersecurity industry and understands the need for and importance of our mission to provide experiential IT and cyber training, education, and employment opportunities for thousands of students and professionals in Maryland,” says Michael Spector, President and CEO, BCR Cyber. “Her experience in building effective teams, driving organizational growth, and designing innovative programs will be instrumental to our continued expansion statewide and nationwide.”

Prior to joining BCR Cyber, Cornish served as Executive Director of the Cybersecurity Association, Inc., a Maryland-based 501(c)(6) nonprofit dedicated to building the state’s cybersecurity industry. She also served as Executive Director of St. Mary’s Outreach Center, a non-profit organization focused on helping older adults live self-sufficiently. In both leadership roles, Cornish increased membership revenues, launched workforce training coalitions, secured funding, and developed operational infrastructure initiatives. Cornish earned an M.S.P.H. degree from the Johns Hopkins Bloomberg School of Public Health, and a bachelor’s degree from Cedar College.

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KPI Partners Achieves AWS Advanced Tier Partner Status in the Amazon Web Services Partner Network

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May 28, 2026

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KPI Partners Achieves AWS Advanced Tier Partner Status in the Amazon Web Services Partner Network

AWS Advanced Tier Partner, cloud migration, data engineering, enterprise AI, Amazon Web Services, consulting, digital transformation, MAP funding.

KPI Partners a specialized cloud, data, and enterprise AI consultancy, today announced it has officially achieved AWS Advanced Tier Partner status within the Amazon Web Services Partner Network (APN). The designation recognizes the company’s proven customer success, AWS-certified technical professionals, validated delivery capabilities, and sustained investment in cloud innovation – and marks a significant milestone in KPI Partners’ strategic relationship with AWS.

This milestone is the direct result of the certifications, customer wins, and solution depth that our sales, engineering, alliances, and delivery teams have built together over the past years.”

— Kusal Swarnakar, CEO | KPI Partners

The AWS Advanced Tier is awarded to partners who have demonstrated real-world cloud deployment experience, maintained a roster of AWS-certified engineers, and established a track record of measurable customer outcomes across AWS-hosted workloads. Achieving Advanced Tier status places KPI Partners in an elite category within the APN, directly ahead of the program’s foundational tier and one tier below the Premier designation.

WHAT AWS ADVANCED TIER UNLOCKS

AWS Co-Sell Engagement: Direct access to AWS account teams, joint pipeline opportunities, and ACE collaboration – improving pipeline quality and enterprise reach.

Enhanced Funding Programs: Eligibility for MAP, POC funding, and partner investment programs that de-risk cloud commitments and accelerate time-to-value.

Priority Technical Enablement: Advanced-tier training credits, bootcamps, certification resources, and early visibility into AWS roadmap and GTM motions.
Stronger Market Signal: AWS Advanced Tier badge on Partner Solutions Finder – boosting discoverability and credibility in enterprise RFPs and vendor shortlists.

Higher AWS Partner Visibility: Greater visibility within AWS internal ecosystems and regional teams, strengthening alignment with AWS field sellers.
Expanded Marketplace & GTM Alignment: Stronger positioning for AWS Marketplace motions, co-sell acceleration, and joint customer transformation initiatives.

“Achieving Advanced Tier fundamentally elevates how we partner with enterprise buyers and AWS field teams. It unlocks co-sell motions, MAP funding, and joint go-to-market opportunities that directly accelerate time-to-value for our customers. This is the strategic foundation we’ve been building toward – validating our cloud data expertise and putting us in exactly the right position to pursue specialized AWS competencies and Premier Tier next.”

– Joe Malesich, VP of Alliances, KPI Partners

WHAT THIS MEANS FOR EXISTING CUSTOMERS

For organizations already working with KPI Partners, AWS Advanced Tier status delivers concrete advantages beyond a badge.

Co-sell engagement means KPI Partners now works in active partnership with AWS account teams – accelerating deal cycles, aligning solution architecture earlier, and ensuring both consulting partner and cloud provider move in the same direction from day one.

MAP funding gives eligible customers direct AWS financial investment toward cloud migration projects – reducing cost and risk of moving workloads, data platforms, and applications to AWS. POC funding enables validating AWS-native architectures and AI capabilities before a full-scale commitment.

These are especially impactful across KPI Partners’ core areas: data modernization, analytics on Amazon Redshift and QuickSight, and enterprise AI on Amazon Bedrock and Sage Maker.

Advanced Tier also brings KPI Partners closer to AWS product and engineering teams – delivering earlier visibility into new AWS capabilities as customers’ cloud, data, and AI programs scale.

This further reinforces KPI Partners’ delivery of cloud environments built for performance, cost efficiency, and enterprise-grade security – reducing infrastructure sprawl, strengthening governance, and lowering total cost of ownership.

“AWS Advanced Tier is a reflection of what our engineering and delivery teams have been doing in the field – solving real enterprise problems on AWS at scale. For our customers, this means sharper solution architecture, faster access to AWS co-investment, and a partner that AWS itself has validated. We’re not slowing down – Premier is squarely in our sights.”

– Mayank Mishra, VP of Delivery & Solutions and Data Engineering Leader for AWS, KPI Partners

WHAT THIS MEANS FOR ENTERPRISE PROSPECTS
For organizations evaluating KPI Partners as a consulting or systems integration partner, AWS Advanced Tier status serves as an AWS-vetted proof point. The designation confirms that KPI Partners has satisfied AWS requirements for certified technical staff, documented customer references, validated delivery processes, and demonstrated AWS workload experience – criteria designed to give enterprise buyers confidence in partner selection decisions. Advanced Tier partners appear with elevated visibility in the AWS Partner Solutions Finder, the primary directory used by enterprise procurement teams and AWS account managers to identify qualified implementation partners.

THE PATH FORWARD: AWS COMPETENCIES AND PREMIER TIER
AWS Advanced Tier status is a prerequisite for pursuing two categories of further AWS recognition that KPI Partners is actively targeting.

The first is formal AWS Service Delivery designations – including Amazon Redshift, Amazon SageMaker, and AWS Glue – granular, service-level validations that give enterprise buyers and AWS account teams deeper confidence in KPI Partners’ hands-on deployment expertise across specific AWS-native services.

The second is AWS Competency badges across Data & Analytics, Machine Learning, Migration, and DevOps – specialized designations that validate domain-specific depth, increase discoverability in the AWS Partner Solutions Finder, and signal readiness for complex, multi-workload enterprise programs.

Both pathways, alongside the pursuit of Premier Tier status, represent KPI Partners’ next strategic milestones on its APN roadmap – building on the technical and commercial foundation now established.

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CENTRL Appoints Tate Haymond as Chief Revenue Officer to Accelerate Growth and Client Expansion

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May 28, 2026

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CENTRL Appoints Tate Haymond as Chief Revenue Officer to Accelerate Growth and Client Expansion

CENTRL has appointed Tate Haymond as Chief Revenue Officer to accelerate growth and client expansion. In this role, Haymond will lead CENTRL’s global sales and client relations strategy, focused on driving revenue growth, expanding market adoption, strengthening client partnerships, and identifying strategic expansion opportunities across the investment management and banking industries.

CENTRL Inc, a leading provider of AI-powered due diligence, research, and response solutions for financial institutions, today announced the appointment of Tate Haymond as Chief Revenue Officer (CRO). In this role, Haymond will lead CENTRL’s global sales and client relations strategy, focused on driving revenue growth, expanding market adoption, strengthening client partnerships, and identifying strategic expansion opportunities across the investment management and banking industries.

Haymond brings more than two decades of experience leading high-growth revenue organizations across fintech, asset management, and wealth management. Throughout his career, he has built and scaled global sales teams, led enterprise growth initiatives, and played a key role in multiple transformational business milestones, including acquisitions and large-scale market expansion efforts. Most recently, he served as Chief Revenue Officer at d1g1t. Prior leadership roles include senior sales and revenue positions at Nasdaq Asset Owner Solutions, eVestment, and PerTrac.

At CENTRL, Haymond will oversee revenue growth and client relationships across the company’s rapidly growing suite of AI-powered solutions. His leadership will focus on helping clients modernize due diligence, research, client response, and investor relations workflows through a purpose-built AI Agentic platform.

“Tate brings an exceptional combination of sales expertise, deep industry knowledge, and fintech expertise to CENTRL,” said Sanjeev Dheer, Founder and CEO of CENTRL. “His track record of building high-performing revenue organizations and helping firms scale through periods of transformation makes him an ideal leader as demand continues to grow for agentic AI diligence and response solutions across the financial industry.”

“I’m excited to join the leadership team that Sanjeev has built,” said Haymond. “The world is in the beginning stages of a generational shift through AI, and CENTRL is on the leading edge. This transformation is certainly taking hold in the investment management and banking spaces, making my background a perfect fit for CENTRL’s vertical focus.”

CENTRL continues to see increasing momentum as investment firms seek modern, AI-driven approaches to managing due diligence, operational oversight, research, and investor relations processes. With the addition of Haymond, the company further strengthens its leadership team and reinforces its commitment to accelerating innovation and delivering measurable value for clients.

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360insights Strengthens Leadership Team with Two Strategic Appointments

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May 28, 2026

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360insights Strengthens Leadership Team with Two Strategic Appointments

Steven Kellam Returns as SVP of Revenue Growth and Partnerships, while Ben Speirs Joins as VP of Finance

360insights, the leader in incentive intelligence and ecosystem orchestration, announced two strategic leadership appointments. Steven Kellam returns to 360insights as SVP, Revenue Growth and Partnerships, and Ben Speirs joins as VP, Finance.

Kellam previously served as Head of Alliances and Global Channel Chief at 360insights before serving as Chief Revenue Officer at Structured, the AI-native channel marketing platform. He brings more than 20 years of experience in partner ecosystems, alliance development and revenue growth strategies.

Speirs joins from Enable, bringing strategic financial leadership experience supporting growth-stage technology companies. He brings expertise in financial planning, operational discipline and translating complex data into actionable insight.

“Steven’s return reflects our momentum and the ecosystem orchestration category we’re building,” said Jason Atkins, Founder and CEO of 360insights. “His experience scaling partner ecosystems at Structured and leading our channel strategy previously makes him uniquely positioned to drive our next phase of growth. Ben brings the financial leadership and operational rigor we need as we scale.”

In his new role, Kellam will lead revenue growth strategies, partner ecosystem expansion and strategic alliances. Speirs will lead financial planning, governance and operational discipline as 360insights scales its platform and customer base.

“I’m excited to return to 360insights at a time when ecosystem orchestration has moved from emerging category to enterprise imperative,” said Kellam. “The platform and Services Suite partnerships we’ve assembled put us in a unique position to help brands turn incentive complexity into measurable growth.”

“360insights is at an inflection point where incentive intelligence and ecosystem orchestration are becoming mission-critical for enterprise brands,” said Speirs. “I’m excited to help build the financial foundation that supports the next phase of growth.”

These appointments reflect 360insights’ continued investment in leadership talent as the company scales its platform and strengthens its position as the leader in incentive intelligence and ecosystem orchestration. 360insights manages billions of dollars in incentives annually and supports global brands across technology, automotive, telecommunications, life sciences, manufacturing and consumer goods with the accuracy, compliance and simplicity required to earn long-term trust.

Elastic Path merchants can now evaluate, enrich, and monitor how AI shopping agents interpret their product catalogs

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As SMS adoption expands across the entire customer journey, TextUs introduces a suite of AI-powered capabilities designed to turn every conversation into a measurable revenue signal

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Expanded partnership to help strengthen local revenue integrity, improve compliance, and support efficient public service delivery

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Seasoned finance executive enhances financial leadership and supports long-term strategy

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With Only 11% of U.S. Consumers Willing to Let AI Make Purchase Decisions, Marketers Should Prioritize AI Shopping Tools That Support Research and Comparison

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AWS Advanced Tier Partner, cloud migration, data engineering, enterprise AI, Amazon Web Services, consulting, digital transformation, MAP funding.

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Steven Kellam Returns as SVP of Revenue Growth and Partnerships, while Ben Speirs Joins as VP of Finance

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