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The “95:5 rule” has been everywhere in B2B marketing conversations in recent years. Forrester even updated it to the “85:15 Variable.” But here’s the truth:

Go-to-market (GTM) leaders have a problem. They’re pouring money into an AI-based strategy – but so far, they have little to show for it. The

In an era where customer expectations are sky-high and patience is paper-thin, businesses are racing to modernize their contact centers. AI, automation, and omnichannel platforms

The B2B sales landscape has evolved. Buyers now spend less time engaging with sales reps

Features are often what make or break first impressions in the world of enterprise technology.

Conversational AI; it is a rebirth of AI with robust capabilities and human-like answering abilities

Cold calling used to be the most important part of sales, but now predictive AI

Imagine adding a real-time lead scoring tool or a proposal generator to your CRM with

Empathy has always been a cornerstone of effective sales. As customer expectations evolve, sales teams

Seasoned go-to-market executive brings decades of experience scaling revenue, partnerships, and services-led growth to accelerate adoption of Nile’s secure network-as-a-service (NaaS) solution Nile, an industry leader for secure, autonomous Network-as-a-Service (NaaS), announced the appointment of Frank Wiacek as Chief Revenue

Abilytics Inc, an AI-first cloud and platform engineering company, announced the appointment of Ajish Cherian as Chief Technology Officer. In this role, Cherian will lead the company’s global technology strategy across platform engineering, AI services, and data and analytics. He

The world’s No.1 cosmetics ODM (Original Development Manufacturing) Company COSMAX, has chosen Italy as its strategic base to expand its penetration into Europe, the home of cosmetics. COSMAX plans to solidify its global market dominance by securing a production base




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