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The innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ROI. Swell Country, a California based digital marketing agency specializing in performance driven growth strategies, announced the launch of its new Unified Performance Marketing Framework.

The acquisition adds AI-powered customer and market intelligence to ProductPlan’s roadmap platform to strengthen product planning and decision-making. It also names Steven Cohn as CEO, a proven entrepreneur behind category-defining product research platforms. ProductPlan, a market-leading enterprise and mid-market software




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