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BillingPlatform Adds Powerful New Platform Capabilities for Advanced Revenue Insights

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BillingPlatform Adds Powerful New Platform Capabilities for Advanced Revenue Insights

New Waterfall Reports, AI-Powered Analytics, Workflow Visualization and Advanced Usage Data API Deliver Unmatched Visibility and Control for Revenue Leaders to Accelerate Decision Making

BillingPlatform, the enterprise revenue lifecycle management platform for today’s most innovative business models, announced a series of major enhancements to its platform that deliver best-in-class visibility and empower executives with deeper, data-driven decision-making capabilities. The new features also significantly expand the insight, automation and control available across the revenue lifecycle.

As organizations scale and diversify their revenue models, finance and operations leaders increasingly need unified visibility into performance across products, customers and contracts. Fragmented reporting, complex workflows and manual data handling have long impeded accurate forecasting and compliance. BillingPlatform’s latest release addresses these challenges head-on, combining AI, analytics and automation to deliver real-time views and detailed insights across every stage of billing and revenue recognition.

“Finance and operations teams are under more pressure than ever to make fast, accurate and data-driven decisions,” said Dennis Wall, CEO at BillingPlatform. “These new capabilities deliver the clarity and control our customers need—transforming disparate, complex sets of data into actionable insights that drive smarter revenue strategies and more informed and confident execution across the business.”

Read More: SalesTechStar Interview with Haley Gault, Senior Account Executive, Salesforce

BillingPlatform’s new capabilities deliver powerful insights that increase executive decision-making agility and greater revenue predictability:

Accelerate Decisions with Real-Time Revenue Intelligence

  • Revenue Waterfall Reports by Product and Contract – Eliminate the spreadsheet reconciliation that delays your close. Track revenue recognized and remaining revenue in real time across your entire portfolio—improving period-over-period accuracy and giving auditors the drill-down traceability they need without pulling your team off higher-value work.

  • Revenue Contract Summary Metrics Reports – Surface the KPIs that matter on revenue contracts—total contract value, recognition progress, and revenue allocations in a single view. Spend less time assembling board decks and more time acting on the insights that drive portfolio and pricing strategy.

Transform Business Processes with AI Insights and Interactive Visual Controls

  • AI Descriptions for Formulas and Workflows – Leverage embedded AI to instantly generate clear, human-readable explanations of formulas and process logic, promoting transparency, auditability and cross-department understanding without manual documentation.

  • Workflow Visualization Capabilities – Map your billing processes and data flows to simplify audits and gain business process insight. Enable teams to improve productivity, optimize automation, and accelerate process innovation with an intuitive drag-and-drop interface.

Scale Usage-Based Revenue with High-Volume APIs

  • Usage and Consumption APIs – An intuitive, developer‑centric usage API provides a strong foundation for modern revenue operations. Our new API capabilities allow you to process thousands of records per second, enabling your business to quickly onboard consumption-based billing models into your strategy.

Read More: Break Your Bias: The Cost Of Cutting Corners When Choosing A CRM

Together, these capabilities redefine how enterprises monitor, analyze and act on revenue data. Finance, operations and business leaders gain a unified view of financials at every level—from individual contracts to enterprise-wide trends—empowering proactive strategy and informed decision-making.

BillingPlatform continues to set the standard for agile revenue lifecycle management, enabling companies to monetize innovation faster while ensuring control, compliance and operational efficiency across complex, global operations.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Idx Yieldstack Partners with Yo to Integrate Yo’s Defi Yield Optimization Vaults into Yieldstack

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Idx Yieldstack Partners with Yo to Integrate Yo’s Defi Yield Optimization Vaults into Yieldstack

Contact Us – IDX Digital Assets

IDX Digital Assets, the institutional digital-asset division of IDX Global, and YO, the yield engine for the crypto economy, announce integration of YO’s DeFi yield optimization vault, yoUSD, into IDX Yieldstack. YoUSD vault connects USDC deposits with the top-performing DeFi yield opportunities across lending, staking, market making, bridging, and more.

YO is a secure multi-chain yield optimizer that connects capital to the best yield across 50+ DeFi protocols while balancing risk and reward through its novel risk-adjusted approach. The integration of YO’s yield optimization technology will enhance the IDX Yieldstack platform, an institutional, self-custodial gateway to access yields on stablecoins, staking, and sophisticated DeFi strategies. This partnership with YO will give IDX unparalleled access to the best yield available in all of DeFi, within IDX’s institutional framework.

Read More: SalesTechStar Interview with Sahil Rekhi, Chief Revenue Officer at Graia

We are thrilled to be partnering with YO as IDX continues to be on the forefront of technological advancement in the decentralized finance space.”

— Ben McMillan, co-founder and CEO of IDX Digital Assets

“We are thrilled to be partnering with YO as IDX continues to be on the forefront of technological advancement in the decentralized finance space,” said Ben McMillan, co-founder and CEO of IDX Digital Assets. “We consider YO to be the gold standard of sophisticated yield-optimized stablecoin vaults and are excited to bring this access to our institutional clients.”

The YO Protocol illustrates how DeFi yield harvesting is becoming more sophisticated, more automated, and more accessible. Instead of manually chasing opportunities across dozens of blockchains and pools, investors can earn yield on their digital assets by simply depositing into yoVaults. After depositing in a yoVault, YO automatically routes the assets to generate yield transparently and fully onchain.

“We’re proud to partner with IDX to provide their institutional clients with a simple vault to access all of DeFi. This partnership demonstrates how the next wave of adoption will come from cautious, long-term investors,” said Mehdi Lebbar, Co-Founder and CIO of YO Labs. “By combining IDX’s expertise with YO’s algorithmic onchain execution, we’re taking yoVaults to the next level: the YO protocol is recognized as an institutional-grade financial product and this partnership brings a new level of trust and accessibility to the crypto economy.”

Read More: SalesTech for Sales Email Engagement – What Works and What Doesn’t

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

University of Surrey invests in personalised AI for staff and students in partnership with Cloudforce and Microsoft

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University of Surrey invests in personalised AI for staff and students in partnership with Cloudforce and Microsoft

Cloudforce - Cloud Infrastructure Administrator

Every student and staff member at the University of Surrey now has access to personalised AI tools designed to support learning, research and daily work, thanks to a landmark partnership with Cloudforce and Microsoft.

The partnership, rolled out as My AI Surrey across the University community, is delivered using the Cloudforce nebulaONE® platform – a secure, scalable, multimodal generative AI platform built on Microsoft Azure.

Jon Ward, Chief Information Officer at the University of Surrey, said:

“Following a successful pilot programme in the Surrey Business School and several of our professional services departments, we are delighted to bring My AI Surrey to every member of our community. This partnership demonstrates our commitment to be forward-looking, people-centred and secure in the face of the most transformative technology transition in our lifetime.

Following a successful pilot programme in the Surrey Business School and several of our professional services departments, we are delighted to bring My AI Surrey to every member of our community.”

— Jon Ward, Chief Information Officer at the University of Surrey

Read More: SalesTechStar Interview with Sahil Rekhi, Chief Revenue Officer at Graia

We are confident that our community will be able to use this tool to shape this technology around their needs.”

Surrey now joins a growing network of universities advancing responsible AI. This deployment builds on themes highlighted in the Microsoft and Cloudforce AI Innovation Guide for Higher Education, bringing secure, equitable AI directly to its campus.

Danny Attias, VP of EU & UK at Cloudforce, said:

“This partnership shows what’s possible when forward-thinking universities and industry come together. Surrey’s people-centred approach to technology is exactly what the sector needs right now. By combining that vision with Microsoft’s innovation and our nebulaONE® platform, we’re helping make responsible, inclusive AI a reality across the European higher education landscape.”

The platform will offer different benefits across the University:

• Students will get personalised study support, faster access to resources and intuitive tools to improve learning.
• Academics will have intelligent research assistance, and technology to enable new teaching methods that scale across disciplines.
• Professional Services will benefit from automation of routine tasks and insights to support decision-making.

Professor Annika Bautz, Pro-Vice-Chancellor, Education at the University of Surrey, said:

“We want our students to have every advantage as they prepare for their careers – and that means giving them the tools, skills and technological confidence they will need in a world where AI is already part of professional life.

We will be working closely with our student community to understand how they are using the powerful tools My AI Surrey gives them access to, what is working and what needs to change. Their feedback will shape how My AI Surrey develops. What matters most is that AI tools support, rather than replace, rigorous learning. Students still need to think critically, develop their own ideas and master their subjects, but they can now do so supported by AI. Employers are looking for students with the confidence and critical skills to use AI effectively and responsibly. Our graduates are amongst the most employable in the UK, and we’re determined to ensure that they acquire AI literacy to enhance that fact further.”

Read More: SalesTech for Sales Email Engagement – What Works and What Doesn’t

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Intelo.ai Launches on Microsoft Marketplace to Revolutionize Retail Operations

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Intelo.ai Launches on Microsoft Marketplace to Revolutionize Retail Operations

Intelo.ai, the company building the future of retail through its Collaborative Intelligence platform, announced the availability of its specialized AI Agent network on the Microsoft Marketplace.

This launch empowers Microsoft customers with streamlined access to Intelo.ai’s collaborative intelligence retail agents, designed to automate critical workflows across buy planning, allocation, and replenishment. By integrating with the Microsoft ecosystem, Intelo.ai enables retailers to move beyond manual processes, helping businesses meet demand, reduce excess inventory, and improve profitability through smarter, faster decision-making.

With its Agentic AI platform, Intelo.ai simplifies complex retail challenges, enabling merchandising teams to shift their focus from spreadsheet management to delivering exceptional customer experiences.

“We are incredibly excited to bring Intelo.ai to the Microsoft Marketplace,” said Jeff Fish, Co-CEO of Intelo.ai. “This collaboration allows us to reach a broader audience of retailers who can benefit from our transformative Agents. Our mission is to simplify the complexities of retail management, and making our platform easily accessible through a trusted ecosystem like Microsoft’s is a significant step towards achieving that goal.”

Read More: SalesStarTechStar Interview with Arnaud Lagarde, VP of Sales at ABBYY

Strategic Collaboration

This launch marks a deepening relationship between Intelo.ai and Microsoft’s ecosystem.

“Launching on the Microsoft Marketplace is a pivotal moment in our growth strategy,” said Noah Herschman, Retail Strategic Advisor at Intelo.ai. “This partnership allows us to align closely with Microsoft’s retail industry teams to deliver enterprise-grade value at scale. We are eager to work alongside Microsoft to help their retail customers unlock the full potential of their data, modernizing legacy operations with our collaborative intelligence layer.”

“Intelo.ai captures exactly where retail is headed—using agentic AI to cut through noise and deliver the kind of precise, actionable insight merchants need to make faster, better decisions,” said Sue McMahon, Global Strategy Director, Merchandising & Revenue Growth at Microsoft. “Merchandising and inventory planning drive every outcome in retail, and Intelo’s intelligence helps teams stay ahead of demand, simplify complexity, and execute with confidence. We’re thrilled to welcome Intelo.ai to the Azure Marketplace, making it even easier for retailers to adopt these capabilities and accelerate their transformation.”

Specialized AI Agents for Retail Success

Intelo.ai’s platform distinguishes itself through a dedicated network of specialized agent teams, each architected to tackle a core area of retail operations:

  • Strategic Planning: Align high-level corporate strategy with long-term inventory investment and financial goals.
  • Core Planning: Streamline foundational merchandise workflows to build accurate baselines and operational plans.
  • Assortment Planning: Create localized buy plans tailored to specific customer needs and store clusters.
  • In-Season Management: Optimize inventory flow and react to sales trends in real-time to mitigate risk.
  • Pricing & Promotion: Maximize margin and sell-through with intelligent price optimization and promotional strategies.
  • Vendor Management: Enhance supplier collaboration and automate performance tracking for a more resilient supply chain.

Read More: From Linear Pipelines To Revenue Meshes: How Salestech Is Powering Nonlinear, Multi-Threaded Deal Dynamics?

Integration and Key Benefits

Intelo.ai works effortlessly with leading PLM, ERP, and retail planning systems, making it a transparent and reliable partner for retailers looking to streamline operations. By overlaying these specialized AI agents onto existing infrastructure, retailers can drive measurable results, including:

  • Meeting Demand with Precision: Ensuring the right products are in the right place at the right time.
  • Reducing Excess Inventory: Minimizing waste and maximizing profitability.
  • Improving Sell-Through Rates: Driving better results with data-driven decisions.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

PROS Named a Leader in the IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025-2026 Vendor Assessment

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PROS Named a Leader in the IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025-2026 Vendor Assessment

Smart Price Optimization and Management delivers real-time, enterprise-scale pricing under unified commercial platform to drive profitable revenue growth

PROS Holdings, Inc., a leading provider of AI-powered SaaS pricing and selling solutions, announced it has been named a Leader in the IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025-2026 Vendor Assessment (doc # US52034524, December 2025). We believe this recognition builds on PROS strong reputation in the price management and optimization market, reinforcing its unique position as part of a unified commercial platform with advanced AI and real-time, enterprise-grade performance designed to support profitable revenue growth in an ever-changing market.

B2B businesses need to price precisely in real-time in order to move at the speed of customer demand without sacrificing profit or trust.

“In a commercial landscape defined by tariffs, self-service and instant buyer decisions, yesterday’s pricing models collapse in real time,” said Greg Davoll, Vice President, Product Management, PROS. “B2B businesses need to price precisely in real-time in order to move at the speed of customer demand without sacrificing profit or trust. Our solution equips organizations with sophisticated, AI-powered, real-time pricing that adapts instantly to demand and supply shifts, turning volatility into a competitive advantage.”

Read More: SalesTechStar Interview with Jonathon Blackburn, CRO at Fyxer AI

“As pricing complexity grows across global B2B markets, organizations are seeking solutions that combine speed, intelligence and scalability,” said Tiffany McCormick, Research Director, Worldwide Digital Business Models and Monetization, IDC. “PROS was recognized for its unified commercial platform and advanced AI capabilities, enabling real-time, explainable pricing decisions at enterprise scale. This approach helps businesses not only optimize revenue but also build resilience and agility in an increasingly dynamic market.”

Read More: The Psychology Of Sales Enablement: How Tools Are Designed To Empower And Motivate Sales Reps?

The following were cited as PROS strengths by the IDC MarketScape:

  • PROS offers a single unified platform that encompasses pricing, rebate management, CPQ, and subscription management. This horizontally integrated approach allows customers to manage the entire commercial life cycle, from pricing strategy and execution to rebate and contract management, without needing disparate systems or complex integrations. This breadth facilitates consistent pricing execution and synchronized workflows across teams.
  • PROS employs neural networks and sophisticated AI models for price optimization, moving beyond traditional segmentation methods to enable transaction-specific pricing. Its platform incorporates AI not just for pricing but across all commercial workflows, including rebates and recommendations. PROS has also embedded generative AI and is advancing agentic AI workflows that autonomously optimize pricing decisions with transparency and explainability.
  • The PROS real-time pricing engine delivers pricing recommendations with contractually guaranteed sub-300 millisecond response times, with support from enterprise-grade SLAs ensuring 99.99% uptime. This capability is critical for high-volume use cases, such as ecommerce and global digital commerce environments that demand instantaneous, accurate pricing. PROS also supports extensive data integration and scalability requirements, processing trillions of transactions annually worldwide.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

AVASOFT Joins the Microsoft Intelligent Security Association

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AVASOFT Joins the Microsoft Intelligent Security Association

AVASOFT, announced it has become a member of the Microsoft Intelligent Security Association (MISA), an ecosystem of software development companies and security services partners that have integrated their solutions with Microsoft Security technology to better defend our mutual customers against a world of increasing cyber threats.

AVASOFT’s security offering integrates deeply with the Microsoft Security portfolio, including Microsoft Entra, Microsoft Intune, Microsoft Defender XDR, Microsoft Defender for Cloud, Microsoft Purview, Microsoft Sentinel, and Microsoft Priva. This integration helps enterprises build a unified, AI-assisted defense-in-depth strategy with Microsoft Security Copilot. By aligning zero-trust controls, device posture, XDR, multi-cloud CNAPP and CSPM, data security, cloud-native SIEM, privacy risk management, and generative AI insights, AVASOFT enables organizations to improve how they detect, investigate, and respond to threats while maintaining consistent policy and compliance across hybrid and multi-cloud environments.

Read More: SalesStarTechStar Interview with Arnaud Lagarde, VP of Sales at ABBYY

“Joining the Microsoft Intelligent Security Association reinforces our commitment to supporting organizations with security-focused solutions that work cohesively with Microsoft technologies,” said Sairam, CTO at AVASOFT. “Our goal is to help enterprises operate with greater confidence by simplifying security operations and enabling stronger alignment across their cloud and hybrid environments.”

“The Microsoft Intelligent Security Association has grown into a vibrant ecosystem comprised of the most reliable and trusted security vendors across the globe,” said Maria Thomson, Director, Microsoft Intelligent Security Association. “Our members, like AVASOFT, share Microsoft’s commitment to collaboration within the cybersecurity community to improve our customers’ ability to predict, detect, and respond to security threats faster.”

Read More: From Linear Pipelines To Revenue Meshes: How Salestech Is Powering Nonlinear, Multi-Threaded Deal Dynamics?

Established in 2018 to bring together Microsoft leaders, & security vendors, MISA focuses on collaborating to combat security threats and create a safer environment for all. Its mission is to provide intelligent, industry-leading security solutions that work together to help protect organizations at the speed and scale of AI in an ever-increasing threat landscape.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

DartPoints Appoints Industry Veteran Kevin Bostick as Chief Financial Officer

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DartPoints Appoints Industry Veteran Kevin Bostick as Chief Financial Officer

DartPoints announced the appointment of Kevin Bostick as Chief Financial Officer. Bostick brings more than two decades of financial and operational leadership across public and private companies, with deep experience in data centers, cloud infrastructure, telecom, and SaaS.

Bostick has served in CFO roles at HorizonIQ and DHI Group, where he led companies through organizational transformation, strengthened financial reporting and forecasting, improved operational alignment, and guided strategic growth initiatives. Earlier in his career, he served as President & CFO of 365 Data Centers, overseeing a 17-facility footprint across 16 markets. During his tenure, he improved EBITDA and cash flow, refocused the customer mix toward hyperscalers and major content distributors, and executed six sequential geographic transactions that resulted in a successful exit for investors. His leadership experience also includes senior roles at Elevation DC, New Global Telecom, and Level 3 Communications.

Read More: SalesTechStar Interview with Eric Willcox, CRO at Precisely

“Kevin’s experience and leadership come at the perfect time for DartPoints,” said Scott Willis, Chief Executive Officer. “His background in data centers, cloud, and telecom—combined with his track record in financial discipline, capital strategy, and M&A—positions us exceptionally well as we expand our footprint, add capacity, and move up-market to support enterprise workloads.”

“I’m thrilled to join DartPoints during such an exciting stage of growth,” said Bostick. “The company has a clear vision, strong leadership, and the investment required to scale. I look forward to helping strengthen the financial and operational foundation as we execute the next phase of the strategy.”

This announcement follows DartPoints’ recent investment from NOVA Infrastructure and Orion Capital, supporting accelerated expansion and increased capacity across its portfolio.

Read More: AI-Powered Sales Assistants: A New Era Of Smarter Selling For Small Businesses

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Treon Unleashes AI-Powered Predictive Maintenance for Material Handling Now on AWS Marketplace

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Treon Unleashes AI-Powered Predictive Maintenance for Material Handling Now on AWS Marketplace

Treon, a leading industrial IoT company, announced that Treon Flow solution for Material Handling, a cloud-native, AI-first predictive maintenance solution, is now available on Amazon Marketplace. Built to deliver zero downtime operations. Treon Flow helps enterprises detect faults early, reduce maintenance costs, and scale from pilot to thousands of assets, with installation measured in days.

Leveraging AI and machine learning, the system analyses vibration and temperature data to automatically identify abnormal patterns, predict potential failures, and generate actionable alerts on mobile and cloud applications, without requiring vibration or data science expertise. The result is a self-learning system that improves continuously and helps maintenance teams make smarter, faster decisions across large-scale deployments.

“Treon Flow is more than predictive maintenance, it’s the foundation for intelligent operations and workflows,” said Tom Nordman, SVP Sales at Treon.

“By combining AI-driven analytics, plug-and-play sensors, mobile and cloud applications with AWS cloud scalability, we give companies the powerful platform and move toward a future of self-learning, prescriptive maintenance.”

Read More: SalesTechStar Interview with Sahil Rekhi, Chief Revenue Officer at Graia

Built for Material Handling at Scale

Treon Flow is Ideal for monitoring electric motors, conveyor belts, fans, and gear systems, and fits industries such as Food & Beverage, Pharmaceuticals, Recycling, Airports, and Warehousing.

Key Benefits

  • Prevent breakdowns and reduce unplanned repairs with early fault detection powered by AI-driven insights
  • Mobile-first experience for technicians with no vibration or data-science expertise required
  • Scales easily across sites, asset types and production environments for rapid deployment
  • Simple installation with flexible measurement points and secure cloud connectivity
  • Continuous improvement as AI models learn from real operating conditions

Treon Flow is built on the Treon Connect cloud platform. It combines wireless sensors, Gateways, and Treon Connect Cloud and Mobile Applications to provide real-time, intelligent insights into equipment health. The solution offers flexible deployment Options:

  • Hosted SaaS: Fully managed on AWS, including sensors and gateways. A simple, scalable subscription based on the number of monitored sensors makes budgeting and expansion straightforward.
  • Hosted PaaS: Cloud-to-Cloud Integration: Seamlessly integrate Treon Connect with existing enterprise systems via secure cloud-to-cloud connections for centralized visibility.

Read More: Beyond CRM: How SalesTech is Shaping the Future of Deal Management?

AWS FTR Approval, ISV Program and Marketplace Availability

Treon has completed the AWS Foundational Technical Review (FTR) and joined the AWS ISV Accelerate program, ensuring compliance with AWS best practices for security, reliability and performance. Following approval, Treon Flow for Material Handling Starter Kits are available on Amazon AWS Marketplace, making it simple for customers to explore, purchase, and deploy within their AWS environments.

In early 2026, Treon will expand its portfolio with the launch of Treon Make for Manufacturing, a solution designed for critical equipment and high-resolution diagnostics, enabling both predictive and prescriptive maintenance. Powered by Treon Industrial Node X, it will deliver enhanced detection capability and broader monitoring coverage to support demanding industrial operations.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

MediaMint Strengthens Agentic Growth with Taktical Digital’s Acquisition

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MediaMint Strengthens Agentic Growth with Taktical Digital’s Acquisition

MediaMint Secures Growth Investment from Everstone Capital and Recognize

Integration bolsters MediaMint’s AI-powered Growth Services with Taktical Digital’s award-winning brand and performance marketing prowess

MediaMint, a global innovator in Agentic Growth Services, announced the acquisition of Taktical Digital, a high-growth provider of performance-driven digital marketing, media, and content services. This will enable MediaMint to expand its growth marketing services throughout North America and accelerate its transformation into an Agentic AI-powered firm.

Founded in 2014 by Ilan Nass and Derek Rubinstein in SoHo, New York, Taktical Digital comprises seasoned digital marketing professionals specializing in performance media buying, growth marketing, creative content, Search Engine Optimization (SEO) and Generative AI Engine Optimization (GEO), and full-funnel optimization. Taktical’s team, based largely in North America, will integrate with MediaMint’s global workforce of 3,000 professionals across the United States, Canada, India, Poland, Mexico, Spain, and Brazil.

The acquisition unites Taktical’s digital marketing expertise with MediaMint’s Agentic AI solutions, including the newly launched Mia by MediaMint, creating a team that delivers a fusion of human insight and AI-driven operations across media, marketing, sales, and customer success. This milestone propels MediaMint’s vision to redefine how global brands scale comprehensive digital execution amid rapid industry shifts fueled by AI, automation, and outcome-focused strategies. The combined entity can deliver full-funnel digital marketing execution at scale with clients across media, entertainment, technology, retail, ecommerce, and social media.

Read More: SalesTechStar Interview with Sahil Rekhi, Chief Revenue Officer at Graia

This acquisition is both strategically and culturally aligned, and we are excited to welcome team Taktical to the MediaMint family.”

— Rajeev Butani, Chairman and CEO of MediaMint

Rajeev Butani, Chairman and CEO, MediaMint said, “Taktical Digital has built a reputation as one of the most innovative and performance-driven digital marketing organizations in the industry. Their expertise in media buying, content, and optimization is a perfect complement to MediaMint’s Agentic Growth Services. Together, we can help global brands accelerate growth with world-class marketing execution. This acquisition is both strategically and culturally aligned, and we are excited to welcome team Taktical to the MediaMint family.”

Ilan Nass & Derek Rubinstein, Co-Founders, Taktical Digital said, “Joining MediaMint unlocks a new level of capability for our clients and our team. MediaMint’s Agentic AI framework and global operational scale allow us to deliver more efficient campaign execution, deeper insights, and higher-impact creative at speed. We see this as an opportunity to build a capable AI powered, scaled digital strategy firm. We’re excited to combine our expertise with MediaMint to shape the future of digital marketing and help clients achieve measurable outcomes.”

“MediaMint’s focus on building the next generation of AI-enabled marketing operations makes this acquisition especially timely. Taktical Digital deepens the company’s foothold in performance marketing while expanding its footprint in North America. This combination strengthens MediaMint’s position as a global innovator in operational excellence for marketing, media, and revenue growth.” said Charles Philips, Co-Founder & Managing Partner, Recognize Partners and Sandeep Singh, MD, Everstone Capital.

Read More: SalesTech for Sales Email Engagement – What Works and What Doesn’t

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

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