According to the Harvard Business Review, "Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Increasing customer retention rates…
Read More...

Avast, a global cybersecurity leader, announced the launch of its new privacy product, Avast BreachGuard, which is designed to give people control over their personal data that resides…
Read More...

LiveIntent, the people-based marketing platform powered by the email address, and Rubicon Project, the largest independent sell-side advertising platform, announced an integration to…
Read More...

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has partnered with JOANN, the nation's largest specialty retailer of crafts and…
Read More...

Neustar, a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and…
Read More...

AppsFlyer, the global attribution leader, announced the launch of Zero, a free-for-life package as part of its Zero Budget Marketing initiative. The new initiative, geared towards…
Read More...

Covid-19 has changed the game for B2B buyers and sellers. While sales and marketing leaders are now busy adopting to the new normal, several others are strengthening their overall…
Read More...

Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data…
Read More...

AdTheorent, a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced a partnership with…
Read More...

Partnerize, the leading provider of partnership automation solutions for global brands, has announced the acquisition of BrandVerity, a leading SaaS provider of brand protection…
Read More...