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Simfoni Welcomes Renaud Delcroix as Chief Revenue Officer to Drive Next-Phase Growth in FDA-Regulated Manufacturing

Simfoni | Future of Finance & CFO Select

Simfoni, a global leader in AI-powered procurement and spend management solutions, is pleased to announce the appointment of Renaud Delcroix as its new Chief Revenue Officer (CRO). In this role, Delcroix will lead Simfoni’s revenue strategy, focusing on accelerating growth, expanding market presence, and deepening customer engagement.

Simfoni, a global leader in AI-powered procurement and spend management solutions, is pleased to announce the appointment of Renaud Delcroix as its new Chief Revenue Officer (CRO). In this role, Delcroix will lead Simfoni’s revenue strategy, focusing on accelerating growth, expanding market presence, and deepening customer engagement.

Delcroix brings extensive experience in enterprise software, having held leadership positions at organizations like Browzwear and Tracelink, where he spearheaded global revenue initiatives and successfully scaled go-to-market strategies. His expertise in driving high-growth sales and strategic partnerships will be instrumental as Simfoni continues to expand its AI-driven procurement solutions on a global scale.

“As we embark on our next phase of expansion, Renaud’s leadership will be key to scaling our revenue, refining our market approach, and strengthening our value proposition.” – Chirag Shah, Executive Chairman at Simfoni.

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“We are thrilled to welcome Renaud to Simfoni as our Chief Revenue Officer,” said Chirag Shah, Executive Chairman of Simfoni. “As we embark on our next phase of expansion, Renaud’s leadership will be key to scaling our revenue, refining our market approach, and strengthening our value proposition. His expertise will drive the adoption of Simfoni’s AI-powered procurement solutions – especially within FDA-regulated sectors – where our spend management solutions are business critical tools to enhance compliance, know-your-vendor, monitor rapidly evolving market conditions, and optimize costs in an increasingly regulated landscape.”

Simfoni addresses these needs through its disruptive AI-powered procurement technology and accessible pricing structure:

  • Strategic Spend Terminal – An all-in-one platform integrating eSourcing, advanced spend analytics, and sourcing pipeline management, helping firms improve supplier performance, streamline procurement processes, manage global supply chains and maintain regulatory compliance.
  • Enterprise Tail Spend Management – Enables large organizations to gain control over fragmented and unmanaged spend, ensuring cost efficiencies and supplier consolidation in alignment with compliance mandates.
  • AI-Driven Insights & Automation – Simfoni’s AI-powered solutions provide real-time visibility into spending, allowing organizations to reduce procurement risks and drive continuous improvement.
  • Consumption-Based Pricing Model – Unlike traditional procurement software, Simfoni offers a flexible pricing model that aligns with usage and savings generated, ensuring the solution pays for itself while maximizing ROI.

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“I am excited to join Simfoni at such a pivotal time in the procurement technology space,” said Renaud Delcroix. “With Simfoni’s core solutions of Strategic Spend Terminal and Enterprise Tail Spend Management, I see a huge potential. The situation is quite similar to some of my previous experiences where the challenges of operating within FDA-guidelines put a lot of pressure on firms to take a more intentional approach to procurement. I have been particularly impressed by Simfoni’s AI-led innovation, but most exciting is the idea of delivering an integrated suite for strategic spend tools that allows the seamless migration of information flows across analytics, sourcing, savings tracking, and contract repository. I see huge value in this combination and look forward to working with our talented teams to further accelerate growth and delivering value to customers.”

This appointment underscores Simfoni’s commitment to innovation and market leadership in procurement. With Delcroix at the helm of revenue strategy, the company is well-positioned to drive continued success and deliver enhanced value to its customers.

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Sales Transformation Starts Here: Consensus Announces Partnership and Product Integrations with Highspot

The Leading Demo Automation Platform | Consensus

Consensus, the leading enterprise Product Experience Platform, announced a new partnership with Highspot, the only unified sales enablement platform that provides a system of record for go-to-market initiatives. This collaboration introduces enhanced enablement for both buyers and sellers throughout the entire lifecycle of the deal leading to better outcomes and repeatable growth.

Together, these solutions offer insights into sales performance, impactful automated demo content, detailed customer analytics, and a modern approach to selling.

Consensus allows revenue leaders in every department to create scalable interactive demo experiences customers can watch on demand, freeing up sales reps to focus on personalized customer interactions. Highspot combines guided selling, continuous learning, and always-on coaching into one seamless experience backed by end-to-end analytics – eliminating go-to-market silos and driving predictable revenue growth.

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“At Consensus, our mission is to make buying easier. That’s why this partnership with Highspot is so exciting. Their sales enablement platform provides a system of record to define, execute, and optimize go-to-market initiatives, including empowering every seller to be their best in sales conversations,” says Doug Johnson, CEO at Consensus. “Pairing that with our demo automation and product experience solutions allows sales reps to create more effective demos, have more impactful conversations with prospects, and ultimately close more deals.”

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These platforms work together to improve sales team performance, reduce repetitive calls and tasks, and provide better insights based on buyer intent data to increase wins and shorten sales cycles.

“Consensus’ integration with Highspot combines their unique buyer enablement platform with the only unified enablement platform to offer a powerful joint solution that improves both the seller and buyer experience,” said Graham Younger, President of Field Operations, Highspot. “We’re excited to get this integration in customers’ hands and help companies worldwide to close more revenue.”

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Decusoft Announces Docusign Integration to Streamline Compensation Processes

Integration provides enhanced ability to send, sign, and approve compensation documents digitally right from Decusoft Compose.

Decusoft, a leading provider of compensation planning and management software, announced that its Compose platform now features Docusign eSignature integration.

This integration will enable organizations to streamline the process of having employees sign off on their compensation details, ensuring a quicker, more efficient, and more secure approach to managing compensation acknowledgments.

With this integration, Decusoft clients can now offer employees the ability to electronically sign their compensation documents sent directly from Decusoft’s platform, leveraging trusted e-signature technology from Docusign. The new feature enables companies to eliminate manual paperwork, reduce administrative overhead, and manage compliance obligations with real-time documentation, all while offering a seamless, user-friendly experience for employees.

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Key Benefits of the Integration Include:

  • Faster Processing: Employees can electronically sign compensation documents from anywhere, on any device, speeding up the overall process.
  • Enhanced Security: Docusign’s industry-leading encryption and authentication protocols provide peace of mind that sensitive compensation information remains protected.
  • Streamlined Workflow: HR teams can track, manage, and store signed compensation documents directly within the Decusoft platform, ensuring smoother communication and improved efficiency.

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“We’re excited to offer Docusign support within our compensation management platform,” said Hank Boggio, Chief Commercial Officer at Decusoft. “This is a natural extension of our mission to simplify and modernize compensation processes. By offering a secure, efficient way for firms to have their employees electronically sign documents such as employee compensation letters or total reward statements, we’re not only improving the experience for HR teams but also making it easier for employees to engage with and understand their compensation.”

“This integration aligns with Decusoft’s ongoing efforts to leverage technology to enhance the employee experience, improve operational efficiency, and ensure transparency in compensation practices,” said Steve Kerrick, Chief Product Officer at Decusoft. “With more companies embracing digital transformation, the ability to sign off on compensation documents electronically is quickly becoming a necessity in the modern workplace.”

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Katana Cloud Inventory Launches Integration Marketplace and a New Multisite Order Feature to Simplify and Optimize Business Operations

New innovative solutions empower small and medium-sized businesses with multi-location connectivity and increased automation to better adapt to growing customer demands and overcome operational complexities

Katana Cloud Inventory, a fast-growth inventory software solution for small and medium-sized businesses (SMBs), announced the launch its Integration Marketplace and enhanced Multisite Order Fulfillment to help businesses streamline operations and optimize workflows. Both of Katana’s solutions help SMBs create greater efficiencies across the supply chain and scale faster without increasing the complexity of their operations.

“At Katana, we know that connectivity is the key to success for modern businesses. Whether businesses operate in multiple locations or in a hybrid environment, they need solutions that can connect, streamline and support growth”

Designed to empower SMBs with the best-of-breed software for every task, Katana’s new Integration Marketplace is a centralized hub that simplifies the discovery, access and connection of third-party tools and platforms with Katana. With multiple existing integrations and a lineup of new additions across e-commerce and logistics, such as Shopify, QuickBooks Online, HubSpot, TikTok Store and ShipHero, businesses can freely customize their tech stack to fit unique business needs. The native HubSpot integration bridges the gap between sales and manufacturing, ensuring that sales teams consistently have accurate stock data and creating a smoother sales-to-production workflow.

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According to Deloitte’s latest manufacturing industry outlook, building agile and resilient supply chains should be a top priority for manufacturers in 2025. With Katana’s enhanced Multisite Order Fulfillment, manufacturers can thrive in complex business environments with interconnected operations, sales and customer management which helps to combat global uncertainty. By keeping inventory, orders and production in sync across multiple locations, this functionality provides businesses with real-time insights for every item, including those that are currently in transit, enabling smarter, faster and more efficient fulfillment workflows. This functionality can help businesses expand seamlessly, optimize resource allocation and deliver exceptional service across sites.

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“At Katana, we know that connectivity is the key to success for modern businesses. Whether businesses operate in multiple locations or in a hybrid environment, they need solutions that can connect, streamline and support growth,” said Ben Hussey, co-CEO of Katana Cloud Inventory. “These new features create opportunities for our customers that simply haven’t existed before for small and medium-sized companies – not only can they build powerful tech stacks tailored to their exact needs, but they can easily manage complex manufacturing workflows within a single, easy to use solution.”

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TrustRadius Releases Its Third Annual Review Quality Report: Building Buyer Trust

The B2B review landscape was drastically altered with the introduction of generative AI, and then again by the FTC’s recent ruling—TrustRadius has stayed ahead of it all.

TrustRadius published its third annual review quality report, offering insights into its rigorous review verification and moderation process to showcase how they comply with—and go beyond—the updated FTC guidelines to provide B2B technology buyers a trusted research platform.

The B2B buyer’s journey relies heavily on consumer reviews, which is why this year’s report, Building Buyer Trust: Review Quality Report 2025, highlights the importance of ensuring that misleading product information is not published. The report also explores how TrustRadius takes action against AI-generated or fake reviews through human moderation efforts.

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In 2024, the TrustRadius research team published 17,796 reviews on TrustRadius—only 51.6% of submitted reviews. Of the reviewers, it was found that:

  • 32% work for large companies with 1,000 or more employees
  • 10% are an executive level or higher

Of the rejected reviews, 55% were due to poor quality or use of AI, and 29% were due to suspicious behavior like writing reviews for products they don’t use or creating fake accounts to leave a review.

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For a deeper look into the current review landscape, the report not only covers how TrustRadius moderates reviews and reviewers, it also dives into how:

  • Review quality affects search rankings
  • TrustRadius is safeguarding consumers and staying FTC-compliant
  • Vendors can earn buyer trust through the proper use of intent data
  • Incentives can ethically drive review participation
  • The new Trusted Seller verification program can build buyer trust

“B2B review sites have indeed been losing buyer trust and confidence over the years, but not TrustRadius,” says Vinay Bhagat, Founder and CEO of TrustRadius. “We have always put the buyer’s needs first: helping ensure quality over quantity in reviews, creating a proprietary weighted rating scale for the trScore, and helping align product information to buyer wants. This report brings transparency to the reviews on our platform and is another way we’re helping to forge buyer trust.”

TrustRadius will discuss this year’s findings on the impact of B2B reviews on buyer trust in a LinkedIn Live on Thursday, March 13, 2025, at 12:00 pm ET. Speakers for the event, The Trust Shortcut: Build Confidence with Quality Reviews, include TrustRadius’ Senior Support and Content Operations Manager, Katie Marino-Kyle, and our Senior Manager of Research and Insights, Katie Allison, along with Wrike’s Senior Customer References and Advocacy Manager, Karilla Dyer.

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Simplifying Service Excellence: Zuper Unveils Zuper Connect and Zuper Pay

New offerings redefine how field service businesses manage communication and payments to drive operational efficiency and enhance customer experiences

Zuper, the leading provider of intelligent field service management solutions launched Zuper Connect and Zuper Pay, marking a significant step in its evolution into a multi-product software platform. By consolidating payment and communication workflows within the Zuper platform, these new products enable field service teams to improve efficiency, reduce costs, and provide seamless service.

Zuper Connect and Zuper Pay address two critical challenges for service businesses: enabling frictionless customer communication and providing fast, secure payment solutions.”
— Anand Subbaraj, CEO of Zuper

Zuper Connect: Centralize communication for your field service business

Zuper Connect bridges the communication gap between field teams and customers with features like:
– Two-way texting, in-app calling, and advanced call routing, enabling instant and reliable communication
– Linking communication records to job tickets and customer profiles for easy access and traceability
– Call masking and secure routing options to ensure privacy and data security

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Zuper Pay: Get paid fast and securely anytime, anywhere

Zuper Pay provides robust, secure, and flexible payment capabilities, designed specifically for field service businesses to:
– Process payments instantly using industry-leading security standards
– Offer customers diverse and flexible payment options, both online and onsite
– Save time with automated invoicing and real-time tracking of payments

“We remain steadfast in our mission to build the world’s most powerful field service ​management solution,” said Anand Subbaraj, CEO of Zuper. “Zuper Connect and Zuper Pay address two critical challenges for service businesses: enabling frictionless customer communication and providing fast, secure payment solutions. These products empower businesses to enhance productivity while delivering exceptional customer experiences that drive satisfaction and loyalty.”

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He added, “As we evolve into a multi-product platform, our long-term vision is to empower service businesses globally to operate more efficiently, adapt to changing customer expectations, and unlock new growth opportunities. Our team is constantly innovating and delivering intelligent tools that don’t just solve today’s challenges but also shape the future of the service industry.”

The launch of Zuper Connect and Zuper Pay highlights Zuper’s continued focus on innovation and value creation for its customers. Following its $32M Series B funding in December 2023, Zuper has been committed to broadening its product portfolio to support service businesses in meeting evolving customer expectations.

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Alloy.ai and CloudPaths Partner to Transform Supply Chain Planning for Consumer Products Businesses

By integrating retailer and ecommerce sales and inventory data into SAP IBP, Alloy.ai and CloudPaths help consumer brands improve forecast accuracy and planning through real-time demand sensing.

Alloy.ai, a leading data integration and retail analytics solution for consumer brands, has joined forces with CloudPaths, an expert partner of SAP, offering complete digital supply chain planning, guidance, and implementation. This partnership enables consumer products businesses to transform their supply chain and planning by combining CloudPaths’ advanced SAP expertise and tools with Alloy.ai’s real-time data integration platform.

“We are excited to partner with CloudPaths to help consumer products businesses tap into real-time data from third parties to sense demand and improve demand planning accuracy”

This solution will allow consumer goods supply chain and demand planning teams to forecast and deploy inventory with real-time visibility into sales and inventory levels across all of their retail partners. With Alloy.ai, businesses can tap into real-time data from third parties — such as retailers, e-commerce platforms, supply chain partners, and distributors — for accurate demand sensing to improve demand planning accuracy.

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“We are excited to partner with CloudPaths to help consumer products businesses tap into real-time data from third parties to sense demand and improve demand planning accuracy,” said Joel Beal, CEO and Co-founder of Alloy.ai. “Our platform’s integration of real-time data provides essential visibility into market dynamics, which, combined with CloudPaths’ deep expertise supporting SAP planning customers, equips businesses to adapt to shifting demands.”

This partnership provides:

  • Better demand sensing: Access real-time data from diverse third party sources to capture market trends and consumer behavior.
  • More accurate demand planning: Refine forecasts with up-to-date, harmonized data inputs.
  • Efficient decision-making: Simplify workflows and achieve faster results.

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“CloudPaths collaboration with Alloy.ai reflects our commitment to delivering practical and effective solutions for supply chain planning customers,” said Tushar Bhalla, CTO of CloudPaths. “By pairing our expertise in SAP IBP with Alloy.ai’s real-time data capabilities, we are helping consumer brand businesses stay flexible and competitive in the ever-changing market demands.”

Together, Alloy.ai and CloudPaths are making it easier for businesses to adapt to market changes, improve supply chain operations, and meet customer demand with greater precision.

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Lorikeet Secures $9 Million in Additional Funding as Market Demand Surges for its AI Customer Support Agents

New funding to be used to expand Lorikeet’s platform and market presence, helping more companies across complex and regulated industries use AI agents to offer human quality support at scale 

AI customer experience pioneer Lorikeet announces it has raised an additional USD $9 million in funding from Blackbird and its existing investors Square Peg and Skip Capital, fueled by breakout growth in 2024 across key financial centers in AustraliaAsia, and the US and just four months after announcing its USD $5 million seed round fundraise last year.

Since launching in October 2024, Lorikeet has increased bookings by 3.5 times, and added several unicorns and public companies in the US and Australia as customers and pilot partners, including market leaders such as Eucalyptus in healthcare, Step in banking, and MagicEden in Cryptocurrency. The new funding will be used to further enhance Lorikeet’s intelligent graph technology, expand the company’s enterprise capabilities, and accelerate go-to-market initiatives across key industries including healthcare, financial services, technology, and more.

Customer experience as we know it is broken. Support teams are scattered across time zones, struggling with sky-high turnover rates while customers wait hours or days for help. Basic AI chatbots have failed to fix the problem – they’re too rigid to handle anything beyond simple FAQ responses. Even highly funded Silicon Valley darling startups have failed to ship products that can reliably handle complex support cases. Lorikeet is changing that with an AI platform that doesn’t just match human agents, but can also uniquely handle complex support queries involving confidential patient information, movement of digital currencies, and more.

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“We’re not satisfied with using AI to simply summarize FAQs, or implementing architectures passed on by OpenAI,” said Steve Hind, Lorikeet’s co-founder and CEO. “Our intelligent graph architecture is purpose-built ground up to enable AI agents to reliably handle complex workflows  in highly regulated industries that were previously impossible for AI to handle.”

The company’s proprietary intelligent graph technology orchestrates sophisticated workflows for tasks ranging from secure credit card replacements to effective triage of medical issues and cryptocurrency transaction verification. Lorikeet’s AI agents are distinctive in their ability to deliver high quality interactions on complex, multi-conditional customer problems, engage on highly sensitive or regulated topics, while knowing what they don’t know, so that they can avoid giving incorrect answers.

Eucalyptus, a global telehealth player, increased customer satisfaction scores (CSAT) by 10 points while doubling support volume in a year without growing the team. Magic Eden, a top NFT Hub who was facing surges in support volume due to the cryptocurrency bull market and increased interest and usage of their mobile app, adopted Lorikeet to handle the volume while seeing CSAT increase to 75%, up from 45% with their previous AI agent provider. Breeze, APAC-based fintech, was able to independently resolve 40% of their complex support volume with Lorikeet within 30 days, including questions about KYC reviews, transaction statuses and declines.

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Global Growth From Down Under

“The Australian technology ecosystem continues to produce world-class innovations in artificial intelligence, and Lorikeet stands out as a prime example,” said Tom Humphrey, Partner at Blackbird. “The team’s product approach to solving complex customer support challenges through advanced AI workflows is differentiated. Support is perhaps the highest impact and lowest hanging fruit opportunity for enterprise adoption of AI, and the market scale is absolutely enormous.”

Lorikeet has seen strong traction globally, with special momentum in the U.S. across healthcare providers, financial institutions, and technology companies. The company has plans to aggressively expand into the United States, while also growing its local team in Sydney.

“What sets Lorikeet apart is our fundamental understanding that effective customer support requires more than just conversational AI,” said Jamie Hall, Co-founder and CTO of Lorikeet. “Our intelligent graph technology is unique in its ability to both solve complex customer inquiries and know what it doesn’t know to avoid giving incorrect answers or engaging on highly sensitive or regulated topics.”

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Fullcast Names Pete Shelton as Chief Revenue Officer to Drive Next Phase of Growth

Your Platform for Modern RevOps Strategy

Former executive at Domo, Simplus and Adobe joins fast-growing revenue operations SaaS platform.

Fullcast, the leading platform for go-to-market (GTM) operations, announced the appointment of Pete Shelton as Chief Revenue Officer (CRO).

In this role, Shelton will oversee all sales initiatives, focusing on scaling the company’s sales functions to meet increasing demand for its innovative platform. With a proven track record of scaling high-growth technology companies, Shelton brings over a decade of leadership experience to Fullcast.

“Pete’s extensive experience in driving revenue growth and scaling sales organizations aligns perfectly with Fullcast’s goals as we continue to transform how businesses approach GTM operations,” said Fullcast CEO and co-founder Ryan Westwood.

Most recently, Shelton served as Senior Vice President of Sales, Americas at Domo, where he played a pivotal role in driving the company’s revenue strategy and leading high-performing sales teams to success. Prior to his success at Domo, Shelton held senior sales leadership roles at organizations like Simplus and Adobe, where he demonstrated his ability to build scalable sales processes and deliver results in competitive markets.

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As Executive Vice President of Sales for North America at Simplus, Shelton led the company through a dramatic growth stage as it was sold to Infosys in 2020 for $250 million. Following the acquisition, Shelton remained at the helm of Simplus’ North America division, continuing to drive sales and expand the company’s presence in the region.

His experience and deep understanding of the GTM ecosystem makes him uniquely suited to amplify Fullcast’s mission of enabling companies to operationalize their GTM strategies seamlessly. This is also the third time Shelton has worked with Fullcast CEO and co-founder Ryan Westwood.

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“We are thrilled to welcome Pete Shelton to the Fullcast team,” Westwood said. “Pete’s extensive experience in driving revenue growth and scaling sales organizations aligns perfectly with Fullcast’s goals as we continue to transform how businesses approach GTM operations. His leadership will be key to accelerating our next phase of growth and deepening our commitment to customer success.”

Shelton joins Fullcast at an exciting time for the company, which has seen significant momentum in the GTM operations space since receiving $34 million in funding last year. As businesses increasingly recognize the need for agile and scalable GTM strategies, Fullcast’s platform has emerged as a critical solution for aligning sales, marketing and operations teams.

“I am deeply honored to join Fullcast as CRO and to work with such an innovative team,” Shelton said. “The GTM operations space is evolving rapidly, and Fullcast is at the forefront of helping companies streamline their strategies and drive efficiency. I look forward to contributing to the company’s vision and delivering exceptional value to our customers.”

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