Neustar Unified Analytics™ is the first solution to truly integrate Marketing Mix Modeling and Multi-Touch Attribution to provide the cross-channel and user-level analytics brands…
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As marketers begin planning for an uncertain 2021, Alight Analytics offers new tools to help defend budgets and maximize ROI. As part of its pioneering…
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Largest independent performance marketing agency announces full-service advertising management for brands sold in Instacart-serviced stores Tinuiti, the largest independent performance…
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Octane11 announced today the launch of a new digital marketing analytics offering to help Business-to-Business companies return to growth more confidently in 2021. Octane11 is a digital…
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Latest SOURCE integration enables brands to execute digital marketing efforts programmatically, linking first-party person-level IDs to known offline consumer profiles MediaMath,…
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Acquisition creates a one-of-its-kind global agency able to help clients scale e-commerce marketing business Brand New Galaxy (BNG), an independent European holding company…
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Channable, a leading global e-commerce platform provider for digital marketers, brands, and online retailers, announced its North American expansion accelerating international…
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Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is now an Amazon direct affiliate. This collaboration allows Affinitiv’s…
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10Fold Communications’ CMO Report shows that only twenty-five percent of marketing leaders negotiated reduced KPIs and expectations for marketing results remain high…
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Scorecard empowers advertisers to make better-informed decisions about their supply path MediaMath, acclaimed independent advertising technology company for brands and agencies,…
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