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TrusTrace Launches 4th Industry Playbook: A New Framework to Streamline Data Collection to Comply with Industry Regulations and De-risk Supply Chains

TrusTrace, a global leader in supply chain traceability and compliance, announced its fourth Industry Playbook: The Data Advantage – A Practical Guide to Building De-risked, Compliant and Future-Ready Supply Chains, launching during the Global Fashion Summit in Copenhagen.

Amidst unprecedented regulatory pressure, climate risk, and calls for transparency – placing substantial reporting demands on suppliers – this playbook introduces The TrusTrace Compliance Canvas™: a timely, practical framework for brands and manufacturers to align on a streamlined, standardized set of supply chain data, supported by insights from industry stakeholders.

The playbook features interviews with leading brands including adidas, Hugo Boss, and Primark, alongside pioneering suppliers such as Epic Group, Karacasu Tekstil, and Impetus Group. Contributors share their approach to data collection and traceability, as they navigate compliance with evolving regulations and environmental targets.

“At Primark, we’ve focused on creating clarity for our suppliers by aligning on the data that matters most and building the internal systems and skills to use it well. Working with TrusTrace has helped us turn complex data requirements into something more manageable for our teams and suppliers,” said Cari Atkinson, Head of Product Traceability and Assurance at Primark.

My North Star is to get supply chain-related data to the same robustness as financial data. That’s where we need to get to, with an effective data landscape and a standardized approach to data collection and evaluation,” said Sigrid Buehrle, Senior Vice President of Sustainability and ESG at adidas.

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“This work is going to create a demand for data… and the lack of harmonisation across countries means we need a taxonomy… besides just the [rule of] law,” said Tércio Pinto, Head of Innovation at Impetus Group.

The executive briefing section features forward-looking insights from Policy Hub on the future policy landscape, commentary from Textile ETP on how the global manufacturing community must prepare, a corporate climate litigation briefing from the London School of Economics Grantham Research Institute on Climate Change and the Environment, and a look at how TrusTrace’s dynamic risk modelling supports more proactive and resilient supply chains.

A Playbook for Action

The playbook equips fashion brands and suppliers with insights for more strategic data collaboration, structured around four key pillars:

  • The Minimum Data Package – The TrusTrace Compliance Canvas™: A summary of essential data points needed to comply with industry-relevant regulations, offering a common foundation for collaboration.

  • Understanding Data Requirements: A breakdown of ESG regulations, outlining what data is needed, why it matters, and how to prepare.

  • Practical Insights from Industry Leaders: Exclusive insights – spanning raw material sourcing to garment finishing – on the current state of data collection and what’s needed to evolve toward a future with verifiable impact data and traceable, digital records.

  • Executive Briefing – The Future Risk Outlook: Leading voices from Textile ETP, Policy Hub, London School of Economics, and TrusTrace on the growing legal, financial, and reputational risks – and how supply chain data strategies can mitigate them.

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A Call for Pragmatism and Partnership

The playbook makes it clear: supply chain data isn’t just a tool for compliance – it’s a lever for smarter sourcing, better investment decisions, and long-term risk mitigation. Yet too often, manufacturers’ implementation expertise is overlooked when data is collected simply to check boxes, rather than generate meaningful insight.

“A fascinating insight from these interviews is that despite the already huge data burden, with myriad tools and many platforms and certifications, what’s collected is mostly documents, not meaningful data or numbers for calculating and addressing actual environmental impacts. It’s mere foundational due diligence,” said Brooke Roberts-Islam, the book’s author and a longtime sustainability journalist.

Contributors emphasized that subjective interpretation of regulations and lack of standardized methodologies and certifications were a barrier to achieving real-world outcomes.

“As data becomes the new cornerstone of compliance and climate readiness, brands need more than intention – they need infrastructure,” said Shameek Ghosh, CEO and Co-Founder of TrusTrace. “This playbook outlines what actionable, standardized data collaboration should look like.”

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Creatio to Unveil 8.3 ‘Twin’ Release at Live Executive Event, Introducing the Age of AI-Native CRM and No-Code

The 8.3 “Twin” Release launches a new era of intelligent collaboration, where humans and AI work side-by-side to deliver results faster

Creatio, a global vendor of an AI-native platform to automate CRM and workflows with no-code, will officially unveil its groundbreaking 8.3 “Twin” Release during a live online executive event on June 25, 2025, at 10:00 AM EDT | 4:00 PM CET. The event, titled “The Creatio 8.3 Twin Release: Powering the Age of AI,” will mark the premiere of Creatio’s most intelligent and future-ready release to date presented exclusively by Creatio’s Executive Team.

This global launch of “Twins” will introduce a new era of collaboration between humans and digital agents, where AI-native technology is embedded across CRM and powered by no-code to accelerate productivity, streamline workflows, and empower employees with intelligent automation. Participants at the online event will be the first to explore the capabilities of the 8.3 Twin Release and see how Creatio is redefining CRM and workflow automation with AI at its core. The event program will feature executive keynotes, product demonstrations, and a live Q&A session.

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The 8.3 release introduces a comprehensive set of capabilities built around three strategic pillars:

1. Creatio.ai – AI at the Core
Creatio.ai is natively embedded across the platform, providing grounded insights and real-time automation through conversational UI and natively integrated with all Creatio objects, data and workflows. This enables AI to works seamlessly across CRM, partner apps, custom no-code apps or workflow automation without any additional effort.

2. Apps + Agents – CRM That Takes Action
New role-based digital agents for sales, marketing, and service help offload repetitive tasks, generate content, and provide on-demand assistance. These agents function as proactive co-pilots, embedded directly into CRM workflows and productivity tools users rely on daily, such as Outlook, Teams, and also on the go with mobile apps.

3. AI-Assisted No-Code – Building at Scale
AI-powered assistants accelerate no-code development with smart dashboard creation, page design suggestions, and advanced application lifecycle management (ALM) capabilities to support enterprise-grade delivery.

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“This release is for organizations ready to move beyond AI pilots and put AI-powered automation into everyday use,” said Burley Kawasaki, Global VP of Product Marketing & Strategy. “With the Twin Release, AI becomes part of the everyday user experience—accessible, embedded, and results-driven.”

Why Attend

– Discover the future of work with AI-native CRM and intelligent no-code tools
– Hear directly from Creatio’s executive team, including Creatio’s CEO Katherine Kostereva
– See the technology in action through live product demonstrations
– Get started immediately with access to trials, learning resources, and rollout support

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Axonify Names Melissa Burghardt as Chief Executive Officer

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Axonify has appointed Melissa Burghardt as Chief Executive Officer. Co-founder Carol Leaman will continue supporting the company as a Board member.

Axonify, the frontline enablement platform trusted by global brands like Walmart, Kroger, Lowe’s and Marriott, is pleased to announce the appointment of Melissa Burghardt as Chief Executive Officer.

I’m excited to guide Axonify’s next phase of growth, innovating from its unique personalized learning core and helping frontline workers and businesses achieve their full potential.”

— Melissa Burghardt, CEO of Axonify

Melissa brings an exceptional track record of scaling innovation at the intersection of technology and the frontline. From building digital advertising platforms to growing a $1B SaaS business for small businesses to evolving the operating model of a major fast-casual restaurant brand, she has substantial experience navigating complexity and driving results at companies like Sweetgreen, YP and Yahoo. During her time partnering with Axonify, she demonstrated a deep understanding of the business and a strong commitment to the mission.

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“Melissa’s vision and experience make her the right leader for Axonify. At this stage of the business and at a time when AI advances create new opportunities for Axonify, she’s well-positioned to help the company unlock growth by helping frontline businesses succeed,” said Hollie Haynes, Founder and Managing Partner of Luminate Capital Partners and member of Axonify’s Board of Directors.

As Melissa steps into the CEO role, she brings both momentum and a clear vision for what’s next. “Axonify helps frontline teams deliver lasting customer value that drives business results,’ said Melissa Burghardt, CEO of Axonify. “I’m excited to guide Axonify’s next phase of growth, innovating from its unique personalized learning core and helping frontline workers and businesses achieve their full potential.”

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This leadership transition also marks a moment of gratitude for Carol Leaman, Co-founder and former CEO of Axonify. Over more than a decade, Carol helped shape Axonify into the category-defining platform it is . Her dedicated leadership and entrepreneurial spirit have left a lasting impact. Carol will continue to support Axonify as a member of the Board of Directors.

With more than 4 million users across 160+ countries, Axonify delivers personalized microlearning, analytics and frontline operations solutions that improve customer and employee experiences and consistently drive business results.

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VirtualPBX Launches Actionable Insights for Contact Center Teams with Personal Dashboards and Occupancy Rate Metrics

New analytics tools empower agents and supervisors to optimize performance, staffing, and wellness in real time.

VirtualPBX, a leader in business communications solutions, announced the release of two powerful features for its Contact Center product: Personal Dashboards and Occupancy Rate analytics. These new capabilities deliver actionable insights designed to elevate agent performance, operational efficiency, and workforce wellness.

Occupancy Rate is one of the most important metrics in contact center management. It helps leaders make smarter staffing decisions, safeguard team wellness, and deliver better service to customers.”
— Linh England, Chief Product Officer

Real-Time Insights, Right Where Agents Work
The new Personal Dashboard, available directly in the Contact Center Web Phone, gives individual agents a live snapshot of their own performance. Built on the success of the supervisor-level Dashboards feature—used to monitor team activity and manage workforce performance—this new tool brings similar insights to the individual level. With personalized KPI tracking, call distribution visibility, and missed call management, agents are now equipped to stay aligned with team goals and proactive in their customer engagement.

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“We built Personal Dashboards to give every agent a command center for their own success,” said Linh England, Chief Product Officer. “By putting real-time metrics where they’re already working—in the Web Phone—we’re helping frontline teams stay informed and in control.”

Key dashboard features include:
– Custom Tiles – Track personal call metrics and KPIs in real time
– Queue Grid – Monitor live queue activity and optimize call handling
– Unreturned Call Grid – Stay on top of follow-ups with a list of missed or unanswered calls

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Occupancy Rate: Smarter Staffing, Healthier Teams
Also launching today, the Occupancy Rate metric gives supervisors a clearer view into how agent time is spent—working versus waiting. By helping teams balance workloads and prevent burnout, Occupancy Rate adds a vital layer of intelligence to call center staffing and scheduling decisions.

Defined as the percentage of time agents spend actively engaged (on calls or tasks) relative to their total time on duty, the metric helps identify whether teams are underutilized, well-balanced, or stretched too thin.

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Nimble Global Unveils Critical Guide to Vendor Management System Selection in the Digital Workforce Landscape

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Nimble Global challenges buyers to demand proof of innovation.

Nimble Global, a leader in international workforce compliance, has released a groundbreaking article challenging traditional Vendor Management System (VMS) selection methodologies, providing enterprise buyers with a revolutionary “Show Me” approach to due diligence.

Traditional systems built on decades-old architectures can no longer meet the demands of modern workforce management, and the VMS industry is undergoing a revolution that is leaving many behind.”

— David Ballew, CEO

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The comprehensive guide, authored by David Ballew, CEO of Nimble Global, exposes critical vulnerabilities in current VMS procurement strategies, revealing that 75% of organisations risk selecting outdated technologies based primarily on unverified industry reports and brand recognition.

Key Insights:
✅90% of current VMS platforms operate on decades-old technological architectures
✅Most enterprise buyers rely on unaudited industry rankings for technology selection – a.k.a. ‘pay-to-play’ industry reports
✅Modern workforce management requires AI-integrated, compliance-focused solutions

The research highlights critical evaluation criteria for VMS selection, including:
🟣Data protection and cross-border compliance
🟣Real-time analytics capabilities
🟣AI and machine learning integration
🟣Transparent pricing models
🟣Modernisation roadmaps

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Nimble Global’s guide challenges buyers to demand proof of innovation, recommending they ask vendors to demonstrate functionality in production environments rather than accepting marketing claims.

Since its founding in 2019, Nimble Global has established itself as a leader in international workforce compliance, delivering measurable results through data-driven methodologies and innovative technology. With headquarters in London and projects spanning 90+ countries, we combine local expertise with global reach to transform how organisations manage compliance. Our diverse team of specialists continuously develops new benchmarks and solutions, positioning us at the forefront of compliance and consultancy evolution.

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Universal API Powers Real-Time Contact Data From Seamless.AI

Seamless.AI, the brand known for real-time contact data, is excited to announce the launch of the new Universal API (Application Programming Interface).

Seamless.AI, the brand known for real-time contact data, is excited to announce the launch of a new Universal API (Application Programming Interface).

“We’re listening to our customers every day and working hard to build everything you need to succeed. Keep the feedback coming… we work for you 24/7/365.”

The Seamless.AI API is designed and created for programmers. Users who capitalize the platform’s integrations can enjoy faster and more customized interfaces using the new API. Just like traditional APIs, when programmers build tools using the Seamless.AI API, their sales app will be able to communicate directly with the Seamless.AI platform, share data, and embed the brand’s powerful contact and company intelligence right into sales and marketing workflows.

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Users will be able access the World’s Best Sales Leads without having to log in to the app directly, keeping their data enriched and clean 24/7 on demand. Dealing with huge data gaps will be a thing of the past. All that is needed is a name or an email to call the Seamless.AI API to update old leads, fill in holes with missing titles, firmographics, and other important data points.

What’s possible with the Seamless.AI Universal API boils down to what teams need to scale sales and what programmers can build out. The sky is truly the limit with the Universal API.

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The CEO and Founder of Seamless.AI, Brandon Bornancin, points out that the Universal API launch is largely attributed to user feedback, and for him the API launch is just the start of more exciting releases and milestones for 2025: “We’re listening to our customers every day and working hard to build everything you need to succeed. Keep the feedback coming… we work for you 24/7/365.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

FastBots Launches Groundbreaking Hybrid AI and Live Chat Feature to Transform Customer Support Operations

FastBots

FastBots.ai, a leading innovator in AI-powered chatbot solutions, announced the launch of its cutting-edge Hybrid AI and Live Chat feature. This significant enhancement enables businesses to manage customer interactions seamlessly by combining automated AI chat with the personalized support only human agents can deliver.

The new Hybrid AI and Live Chat feature is designed explicitly for customer support teams dealing with large volumes of routine inquiries. By utilizing sophisticated artificial intelligence, FastBots effortlessly manages common queries, reducing the workload on human agents. When customer interactions become more complex or nuanced, support agents can easily and instantaneously take control of conversations, providing a personalized and effective solution without disruption.

“Our Hybrid AI and Live Chat feature offers an optimal balance between automation and personal human support,” said Jason West, CEO of FastBots.ai. “We’ve observed the increasing need for businesses to scale customer support without compromising on quality or personalization. This innovative solution allows companies to enhance operational efficiency while delivering exceptional customer experiences.”

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Businesses across various sectors, from e-commerce to professional services, can significantly benefit from this feature, which integrates seamlessly into existing workflows. By adopting this technology, companies have the opportunity to significantly decrease response times, improve customer satisfaction, and allow support teams to concentrate on more critical, high-touch customer interactions.

Key benefits of the Hybrid AI and Live Chat feature include:

  • Enhanced Operational Efficiency: AI effectively handles routine customer queries, enabling support teams to focus on complex issues.
  • Seamless Handover Process: A real-time transition between AI chatbots and human agents ensures smooth and uninterrupted customer interactions.
  • Increased Customer Satisfaction and Loyalty: Faster response times combined with tailored, human-driven support enhance overall customer experience and loyalty.
  • Scalability: Businesses can manage growth more efficiently, reducing the need for significant expansions in customer support teams.
  • Analytics and Insights: Comprehensive analytics provide deep insights into customer interaction patterns, allowing continuous improvement and optimization of customer service operations.

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FastBots.ai is committed to staying at the forefront of customer service innovation. The introduction of this Hybrid AI and Live Chat capability underscores the company’s dedication to enhancing user experiences through intelligent technology. Companies can now leverage the full power of AI while maintaining the indispensable human touch in customer interactions.

FastBots.ai is a leading provider of AI chatbot solutions, dedicated to helping businesses of all sizes enhance their customer support through intelligent automation. With a robust and user-friendly platform, FastBots.ai empowers companies to deliver superior customer interactions, reduce costs, and improve operational efficiency.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

ZeroError Launches Advanced Analytics Capabilities to Support Supply Chain Use Cases on Snowflake AI Data Cloud

ZeroError, announced at Snowflake’s annual user conference, Snowflake Summit 2025, the launch of new advanced analytics capabilities to support supply chain optimization on the Snowflake AI Data Cloud. This new integration, Powered by Snowflake, will enable organizations to tackle complex supply chain challenges such as master data, bill of materials (BOM), MRP planning, inventory management, carbon footprint and tax & tariff impact.

“The launch of ZeroError’s enhanced analytics features for supply chain demonstrates their dedication to supporting Snowflake’s mission of empowering every enterprise to achieve its full potential through data and AI,” said Kieran Kennedy, VP, Snowflake

By leveraging the Snowflake AI Data Cloud, ZeroError is joining Snowflake in empowering every enterprise to achieve its full potential through data and AI. By leveraging GenAI, ZeroError detects anomalies in the data, in an autonomous way without having to define business rules, through the proprietary catalog of analysis adapted by the ZeroError team to each use case.

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“The launch of ZeroError’s enhanced analytics features for supply chain demonstrates their dedication to supporting Snowflake’s mission of empowering every enterprise to achieve its full potential through data and AI,” said Kieran Kennedy, VP, Data Cloud Products at Snowflake. “We look forward to working with ZeroError to deliver greater value for the Snowflake AI Data Cloud ecosystem, enabling our customers to confidently leverage their data within Snowflake’s unified platform.”

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Partnering with Snowflake to launch ZeroError’s new advanced analytics capabilities for the Supply Chain vertical on the Snowflake AI Data Cloud, will enable joint customers to solve faster the Supply Chain data quality issues (master data, bill of materials, tariffs implications…) through secure data sharing within Snowflake accounts. As part of the integration, joint customers will soon have the convenience of using their existing Snowflake credits for ZeroError services.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

CaptivateIQ Introduces Guided Plan Builder to Make Commission Plan Management Faster and Easier

New no-code experience eliminates the tradeoff between flexibility and ease for incentive compensation teams

CaptivateIQ, a leading sales performance management solution, announced the launch of its Guided Plan Builder. This major product innovation for CaptivateIQ’s Incentives product helps lower the cost of managing incentive compensation through faster time to value, in-house ownership and a reduced admin learning curve.

For too long, organizations have been forced to choose between manual spreadsheets, which offer flexibility but are error-prone and hard to scale, or rigid platforms that make change difficult. This Guided Plan Builder enables compensation leaders to design commission plans through a point-and-click, visual experience, without writing code or relying on technical teams.

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“Comp teams have spent years stuck between spreadsheets that break and platforms that box them in,” said Mark Schopmeyer, co-CEO of CaptivateIQ. “We didn’t want teams to have to compromise between ease and flexibility, so we built Guided Plan Builder to deliver both: intuitive plan building backed by a robust modeling engine.”

Key capabilities include:

  • Plan Credits Wizard: Quickly filter transactions to the right payees and period with guided steps
  • Pre-Built Calculation Templates: Apply blueprints for common calculation components like flat, tiered, and conditional rates to build plans and payout components faster
  • Full Plan Customizability: Apply advanced logic for when plans get more complex
  • Plan Visualizer: Easily understand how data flows through your plan structure in a clear, graphical view

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Long recognized for its powerful, flexible modeling engine, CaptivateIQ’s Guided Plan Builder is now taking usability a step further—giving compensation teams a seamless, end-to-end experience that combines robust logic with approachable design. Now, incentive comp teams no longer need to choose between easy and flexible.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Left Main REI Launches DealSignals: AI-Powered Data Engine Transforms Real Estate Investor CRMs into Intelligent Revenue Engines

Left Main REI Powered by Salesforce Horizontal Logo

Left Main REI, a leading Salesforce-based CRM for real estate investors, has introduced DealSignals, a groundbreaking AI-powered data engine that transforms outdated CRM databases into intelligent, self-updating systems. DealSignals automatically identifies motivated sellers by monitoring real-time distress indicators such as foreclosures, tax liens, probate cases, and expired listings—eliminating the need for manual updates or third-party tools. CEO Stephanie Betters describes DealSignals as “a co-worker that never sleeps,” designed to ensure investors act faster than competitors. The tool is available now for both current and new Left Main CRM users and can be fully activated within 20 minutes. Learn more at: www.leftmainrei.com/dealsignals

Left Main REI, the leading Salesforce-based CRM platform for real estate investors, announces the launch of DealSignals, the industry’s first end-to-end data engine purpose-built for real estate investing. DealSignals automatically transforms outdated CRM databases into intelligent, self-updating revenue engines that identify motivated sellers and alert investors to high-value opportunities in real-time.

Most real estate investors maintain databases with thousands of unconverted leads that decay due to outdated information and fragmented third-party tools. DealSignals eliminates this challenge through native automation that continuously updates property and homeowner data while monitoring real-time distress indicators—all without external integrations or manual data management.

Combined with Property Sales AI (PSAI), DealSignals delivers unprecedented competitive intelligence by tracking complete transaction histories. Investors see not only initial motivation signals but also final sale details—including when prospects sell to competitors—enabling strategic market positioning and deal flow optimization.

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DealSignals continuously monitors over 100,000 comprehensive property data points and delivers real-time alerts for critical seller motivation indicators including:

  • Pre-Foreclosure & Eviction Filings – Legal distress creating immediate selling pressure
  • Expired/Withdrawn MLS Listings – Failed sales indicating motivated sellers
  • Probate & Estate Proceedings – Inheritance-driven transaction opportunities
  • Tax Delinquencies & Liens – Financial pressure requiring quick resolution
  • Vacancy & Absentee Owner Changes – Property management challenges driving sales
  • And More – Additional triggering events including “On Market,” “First Up,” and other distress indicators

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“Every day investors wait, their competition is contacting motivated sellers first,” said Stephanie Betters, CEO of Left Main REI. “DealSignals changes the game by turning your existing CRM into a co-worker that never sleeps—automatically monitoring seller intent and alerting your team the moment opportunity strikes. Instead of chasing dead ends, investors can focus on leads that are actually ready to sell right now.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.