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Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and Google Analytics — into what it now calls the

Despite the growing adoption of mobile across all industries and a seismic shift toward mobile-first campaigns, there are quite a number of concerns and questions regarding mobile attribution that arise over and over again within our industry.

For the benefit of all, the world of Sales has at last stirred into life and acknowledged, with enthusiasm, that developing their frontline reps is an essential piece of the puzzle that is success.

AWS veteran and generative AI leader tapped to drive technology strategy as workplace management platform accelerates enterprise growth Maptician, the leader in workplace management technology for law firms, financial and professional services, today announces the appointment of Craig Williams as

LogicSource, the leading provider of procurement services and technology, announced the appointment of Keith Hausmann as Chief Operating Officer. Hausmann joins the company amid sustained enterprise demand for disciplined, execution-focused indirect procurement solutions and will oversee global services and operating

New leadership role underscores Sabre’s commitment to accelerating airline growth and innovation following its AI-native platform rebuild Sabre announced the appointment of Niklas Andréen as Chief Commercial Officer, Airline Tech, a role intended to accelerate execution following the company’s once-in-a-generation technology rebuild.




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