Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and Google Analytics — into what it now calls the
Despite the growing adoption of mobile across all industries and a seismic shift toward mobile-first campaigns, there are quite a number of concerns and questions regarding mobile attribution that arise over and over again within our industry.
For the benefit of all, the world of Sales has at last stirred into life and acknowledged, with enthusiasm, that developing their frontline reps is an essential piece of the puzzle that is success.
With back-to-school shopping spend expected to near $83 billion this year, this late-summer buying period is second only to Christmas in terms of sales volume. And, as with most retail categories, an increasing percentage of that total spend is moving online.
Strategic leadership now set to accelerate global growth in cloud, AI, and digital transformation services Global technology and digital transformation firm Chamco Digital announced the appointment of Deric Gurley as Chief Executive Officer (CEO), effective immediately. Mr. Gurley previously served as Interim
Through distributor channels and commercial and industrial deployments, the company supports energy management, voltage optimization and power reliability. Edge Zero has achieved significant commercial success in the Philippines by collaborating with leading distributors and utilities to support voltage optimization and power
Features transform insight into action by redefining how to engage key decision-makers across the purchasing journey Madison Logic, a B2B marketing technology company focused on performance-first strategies, announced the launch of ML Intent Dashboard, a single source of truth that
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