Fractal, a publicly listed global enterprise AI company serving Fortune 500 organizations, announced the launch of Cogentiq e-commerce, an AI-native Always on E-Commerce Profit Engine that helps consumer products companies stay competitive across e-commerce channels like Amazon. Cogentiq e-commerce monitors and actions against key profit signals such as stock levels, media spend allocation, keywords, content, and pricing to help products stay available, easily discoverable, and more likely to convert into a purchase. And it does this with accelerated speed—moving teams from signal identification through recommended action in a matter of minutes. Amazon marketplace integration is live today, with expansion across more e-commerce platforms planned in the near term.
Profit growth in modern e-commerce requires real-time action across more than 70 signals, for every stock keeping unit (SKU) in a company’s portfolio. A single missed signal can translate directly into missed revenue. As organizations increasingly turn to AI-powered solutions, many inadvertently introduce greater complexity, where an abundance of data and decision permutations slows time to action, resulting in decision paralysis and lost profit opportunities.
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Cogentiq e-commerce is purpose-built to eliminate this complexity and accelerate decision-making at scale. For each SKU listed on a company’s digital shelf portfolio, Cogentiq e-commerce monitors 70+ profit-driving marketplace signals daily and recommends corrective actions, orchestrated across customer, media, and supply chain, within minutes.
To illustrate, when a product goes viral on Amazon, the resulting demand spike currently triggers a five-day manual decision cycle involving fragmented data analysis, delayed approvals, and slow responses, resulting in stockouts, wasted media spend, and suppressed sales. In contrast, Cogentiq e-commerce detects such signals to deliver cross-functional recommendations that teams can review and act on within minutes. The result is a swift, coordinated response to optimize inventory allocation, reduce ineffective advertising spends, and redirect media investments to capitalize on demand before opportunities are lost.
“Today, most organizations use AI the same way they’ve always used analytics: gather data, generate insights, and then decide. But that sequence is too slow for the world we’re entering. We believe AI should start with the decision and compress the distance between insight and action to near zero. In that world, success will belong to those who can consistently make the right decisions faster,” said Pranay Agrawal, Chief Executive Officer, Fractal Analytics.
Cogentiq e-commerce is built for rapid deployment, enabling businesses to go from sign-up to go-live in as little as two days using only a marketplace API.
Triple Whale, the AI operating system for ecommerce, announced Moby Automations, a new suite of functionalities that automate the most time-consuming parts of media buying, helping brands amplify winning campaigns, pause underperformers, and manage creative performance at scale. Part of the latest expansion of Moby 2, Moby Automations further extend Triple Whale’s AI capabilities beyond insights and recommendations, helping brands turn proven strategies into scalable, repeatable actions.
Media buying teams spend countless hours monitoring performance, adjusting budgets, and reviewing creative results, tasks that slow decision-making and drain efficiency. Unlike generic workflow tools, Moby Automations is powered by Triple Whale’s trusted cross-channel data foundation, enabling marketers to describe their goals in plain language and instantly generate workflows that monitor performance, identify opportunities, and surface recommended actions for approval.
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With Moby Automations, brands can:
Importantly, marketers remain in control. Rather than making changes directly to ad accounts, Moby queues actions for approval, allowing teams to review and approve recommendations before they’re executed.
True Classic, the apparel brand generating over $1B in annual revenue, runs 100% of its Meta ad spend through Moby Automations and has used Moby to save millions in creative production costs.
“100% of Meta is going through [Moby]… and Meta is our largest channel,” said Ben Diamond, CEO of True Classic. “If we trust this system with our largest channel, that’s exciting.”
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To help accelerate automated media buying with Moby, Triple Whale is bringing on Rob Goldman, an entrepreneur, investor, board member, and former Facebook VP of Ads, to lead their product advisory board. With deep expertise in performance marketing, ecommerce, marketplaces, and advertising technology, Goldman will help guide the next phase of Moby’s growth and innovation.
“Media buying has always been an agentic workflow: watch the signals, diagnose what changed, decide what to do, and act before the opportunity disappears,” said Rob Goldman. “Moby matters because it brings AI into that loop with ecommerce context, not as a generic chatbot, but as an operating layer for performance teams. The result is faster learning and a much shorter path from data to decision to execution.”
Teads (NASDAQ: TEAD), the omnichannel outcomes platform, today announced the launch of the industry’s first unified publisher feed operating system, Teads EngageOS. Designed to maximize publisher revenue without compromising long-term audience loyalty, EngageOS treats every user session as a whole, combining editorial recommendations and ads into one auction, thereby optimizing for total session yield. The launch is anchored by a strategic partnership with Magnite (NASDAQ: MGNI), which will seamlessly integrate third-party publisher programmatic demand with Magnite Demand Server and democratize access to native placements.
A New Chapter: From the Company That Created Content Recommendations
The modern publishing ecosystem is facing a critical crossroads. With referral traffic from search declining, monetization strategies are trapped in a trade-off between short-term revenue spikes and long-term audience loyalty. EngageOS solves this tension by delivering the first operating system designed for sustainable publisher monetization and user engagement.
Born from Teads’ twenty-year heritage as the pioneer of the content recommendation space, this platform transforms how publishers value their digital real estate. Instead of treating editorial links and ad units as separate entities and beholden to traditional RPMs, EngageOS introduces a proprietary engine that dynamically prioritizes total revenue based on real-time predictive data. The platform eliminates legacy technical friction, empowering publishers to seamlessly input their own third-party and direct sold demand directly into Teads’ high-impact environments.
EngageOS completely rewrites the publisher economics equation by introducing an AI-driven decisioning model that allows Teads-powered editorial recommendations to actively compete alongside premium ad demand. By using predictive machine learning to evaluate the real-time value of every article and user journey, the platform ensures each interaction generates the highest yield per session while keeping audiences deeply engaged. Ultimately, this future-proofs publisher monetization—designed to ensure that even as external traffic channels shift, media companies remain the primary beneficiaries of their own content, audiences, and data.
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“EngageOS is the infrastructure publishers need to solve the historical tension between immediate revenue and long-term sustainability of their relationships with consumers. Our partners told us clearly that they needed more than just better monetization—they needed flexibility,” said Amnon Lahav, Chief Product Officer, Supply, Direct Response and Mid Market at Teads. “We are answering that call with a new way of working that sets publishers up for the next era of advertising, giving them the exact tools required to protect their bottom line and capture significantly higher user engagement and revenue per session (RPS).”
“We’re pleased to be a launch partner for EngageOS,” said Brian Levine, SVP of Revenue Operations at Penske Media Corporation. “What stood out to us was Teads’ focus on building a solution informed by publisher feedback. EngageOS addresses the real trade-offs publishers navigate every day, and we look forward to working with the Teads team as the platform continues to evolve.”
“What makes EngageOS so valuable is how it unifies our entire feed ecosystem,” said Eric Aledort, SVP, Partnerships and Business Development at The Arena Group. “Instead of managing editorial content and ad demand in silos, we can now look at user sessions holistically to capture maximum yield without adding technical friction to our operations.”
Democratizing Native Placements
Historically, publishers monetizing native placements through recommendation environments had limited control over programmatic demand, often relying on closed ecosystems. Through the partnership with Magnite, publishers can bring their own SSP demand directly into Teads’ premium native placements for the first time through EngageOS. Publishers can activate demand through their preferred Prebid Server-compatible SSPs, and benefit from a more direct path between buyers and inventory. The result is greater marketplace competition, fewer supply-chain hops, and increased yield for publishers.
“We are proud to deepen our trusted partnership with Teads to build a more open, efficient, and highly profitable publisher ecosystem,” said Ashley Wheeler, SVP of DV+ Platform at Magnite. “By integrating Magnite’s Demand Server directly into EngageOS, we are unlocking historically siloed native environments and delivering unparalleled scale to the open internet. This collaboration democratizes buyer access, reduces hops in the supply chain and focuses on increasing total session yield for premier publishers globally.”
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Key Pillars of EngageOS:
PagerDuty, Inc. , a leader in AI-first operations management, published an international survey which illustrates a growing disconnect between employee AI adoption and corporate governance. Left unaddressed, that gap generates measurable risks around data security, workforce trust and talent retention. The PagerDuty Shadow AI Survey was conducted among 1,250 office professionals at organizations with annual revenue of $500 million or more, in non-IT and technology roles, across Australia, Japan, the United Kingdom, and the United States.
“When over 30% of employees are putting confidential company data into public models, ‘Shadow AI’ becomes a massive enterprise liability,” said Tim Armandpour, CTO at PagerDuty.
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Proliferation of AI Tools – Workplace Policies Lag
Office professionals are growing increasingly confident in their AI expertise, but company policies appear to hinder their adoption of AI tools:
Sharing Confidential Information with LLMs
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Additional key findings from the PagerDuty Shadow AI Survey include:
“When over 30% of employees are putting confidential company data into public models, ‘Shadow AI’ becomes a massive enterprise liability,” said Tim Armandpour, CTO at PagerDuty. “We know the demand for AI is there because we see it in our own platform – PagerDuty customers are increasingly leveraging our AI and agentic products to solve complex operational challenges securely. The goal for any executive today should not be to slow down AI adoption, but to redirect that energy into proven platforms that offer governance and automation at scale.”
Edibles.com™, a first-of-its-kind, wellness-driven online e-commerce marketplace platform delivering the nation’s leading THC and wellness brands to consumers, announced that Thomas Winstanley has been promoted from Executive Vice President and General Manager to President of Edibles.com™, reporting directly to Edible Brands® Chief Executive Officer Somia Farid Silber.
Winstanley brings deep experience across regulated consumer industries, with expertise spanning cannabis, consumer packaged goods, pharmaceuticals, and alcohol. Prior to joining Edibles.com, he served as Chief Marketing Officer at Theory Wellness, where he helped grow one of the largest independent, vertically integrated cannabis companies on the East Coast. Since joining Edibles.com, Thomas has transformed the business into a nationwide leader in the emerging hemp category.
“Thomas has been an incredible partner in building Edibles.com into what it is today, and this promotion reflects the confidence we have in continuing to grow the enterprise,” said CEO Somia Farid Silber. “He brings deep category expertise and the kind of entrepreneurial mindset we value across this organization. We are at a point where consumer interest in hemp-derived THC and functional wellness is growing quickly, and we want to make sure we have the right leader in place to meet that moment. Thomas is that person.”
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Since joining Edibles.com as Executive Vice President and General Manager, Winstanley has led the launch, strategy, and infrastructure development of the business, helping establish Edibles.com as a trusted nationwide marketplace focused on high-quality hemp-derived THC products and modern wellness experiences. In his expanded role as President, Winstanley will oversee the companywide vision and strategic direction for Edibles.com, including corporate governance, organizational alignment, and long-term growth initiatives and profit centers. He will continue overseeing sales, operations, marketing, retail, and government relations to ensure cohesive execution and expansion across the portfolio.
“The opportunity in front of us is significant, and we intend to lead it, regardless of headwinds. Consumers are increasingly looking for approachable, trustworthy ways to integrate functional wellness into their daily lives, and hemp-derived THC is becoming a meaningful part of that conversation,” said Edibles.com President Thomas Winstanely. “What we are building at Edibles.com is a platform that meets consumers where they are with education, transparency, and products that actually work. This is not a category you can build overnight, and we have no intention of doing so. We are building something durable that can positively impact consumers’ well-being.”
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His promotion comes as consumer demand for functional wellness products and hemp-derived THC alternatives continues to accelerate nationwide. According to Grand View Research, the U.S. nutraceuticals market was valued at $163.7 billion in 2024 and is projected to grow at a CAGR of 6.2% through 2030, fueled by rising consumer interest in natural solutions supporting sleep, relaxation, mood, and recovery. At the same time, the hemp-derived cannabinoid market is rapidly expanding as consumers increasingly seek approachable, federally legal THC products that fit into modern wellness routines. Edibles.com is positioned at the intersection of two of the fastest-growing consumer wellness categories.
Akeneo, the Product Experience (PX) Company and leading provider of Product Cloud solutions, announced the acquisition of PricingHUB, a leading pricing management platform.
As commerce shifts toward AI-driven discovery and agentic transactions, the traditional commerce stack is being reshaped around data. Product information and pricing are becoming the key signals that determine visibility, relevance, and performance across digital channels and AI-powered interfaces.
Pricing decisions are never made in isolation. Products are priced in relation to other products — across assortments, categories, consumer price sensitivity and competitive landscapes. Without structured, reliable product data to provide that context, pricing cannot be optimized or governed effectively. This is why product data and pricing need to be tightly connected.
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“Commerce is entering a new phase where AI agents increasingly influence how products are discovered and compared,” said Romain Fouache, CEO of Akeneo. “In this world, product data and pricing can no longer be managed separately. With PricingHUB, we are bringing these two critical dimensions together to help our customers make better decisions and stay competitive.”
Pricing has long been identified as a natural extension of Akeneo’s Product Cloud strategy. With this acquisition, Akeneo strengthens its platform by adding pricing as a core capability alongside product information management. This acquisition represents a natural expansion of Akeneo’s Product Cloud strategy, building on Akeneo Activation and PX Insights products, as well as the rapid integration of AI across the platform following Unifai’s acquisition back in 2023.
The combination enables brands and retailers to:
Together, Akeneo and PricingHUB bring product data and pricing into a single decision layer, helping brands and retailers compete more effectively in an AI-driven market.
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“As discovery and buying shift toward AI agents, product data and price contextualization have become the twin engines of digital relevance. Together with Akeneo, we are bridging these worlds into a single decision layer. We are moving beyond simple optimization to give organizations the expertise they need to turn data into high-stakes business decisions that define the modern customer experience,” said Jérôme Laurent, co-founder of PricingHUB.
“Pricing and product data have always been closely linked in how we operate, but until now they lived in separate systems. Bringing them closer together is a natural evolution and a strong opportunity to improve both efficiency and competitiveness,” said Cyril Caillol, E-Commerce & Procurement Director, Allopneus.
PricingHUB will operate as a dedicated business unit within Akeneo, ensuring continuity for existing customers and preserving product velocity.
Optimoz, Inc., a provider of enterprise-grade agentic artificial intelligence (AI) solutions, announced today that it has joined the AWS Independent Software Vendor (ISV) Accelerate Program, a co-sell program for AWS Partners that provides software solutions that run on or integrate with AWS. The program helps AWS Partners drive new business by directly connecting participating ISVs with the AWS Sales organization.
Optimoz AI is an enterprise AI operating system designed to transform complex business operations into secure, intelligent automations. The platform enables organizations to build and deploy autonomous, goal-driven AI agents that plan, reason, and execute multi-step workflows across fragmented data and legacy systems. Delivered as a Software-as-a-Service (SaaS) offering that runs within the customer’s on-premises environment, Optimoz AI is available on AWS Marketplace, giving AWS customers a streamlined path to procurement, deployment, and integration within their existing AWS environments.
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“Enterprises and government agencies deserve AI that works on Day 1, not after months of custom development. By joining the AWS ISV Accelerate Program, Optimoz is able to streamline our ability to deliver industry-leading agentic AI solutions to AWS customers worldwide by working with AWS field sellers and providing access to simplified transactions in AWS Marketplace,” said Naresh Patel, CEO, Optimoz, Inc.
The AWS ISV Accelerate Program provides Optimoz with co-sell support and benefits to meet customer needs through collaboration with AWS field sellers globally. Co-selling provides better customer outcomes and assures mutual commitment from AWS and its partners.
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AWS ISV Accelerate Program members are held to the industry’s highest standards and must undergo a comprehensive evaluation to gain acceptance into the program. Optimoz participated in a thorough architectural and security review to ensure the quality and design of our solutions. Proof of customer excellence was also reviewed to validate the successes Optimoz customers have achieved across industry verticals.
Vacheresse Silver Corp. (the “Company”) is pleased to announce the appointment of Christian Diesveld as President & CEO and a member of the Board of Directors, effective immediately.
With over twenty five years experience in the capital markets and mining finance sectors, Christian brings a successful track record to the Company. This appointment comes at a pivotal time as Vacheresse Silver Corp. accelerates its exploration programs across its flagship property in Northern Ontario.
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“We are thrilled to welcome Christian Diesveld at this defining moment for our company,” said James Steel (P. GEO, MBA), Executive Chairman. “His deep understanding of Ontario’s financial and geological landscape, coupled with his reputation for maximizing enterprise value, makes him the ideal leader to unlock the value of our asset portfolio and drive shareholder returns.”
Vision for Growth As CEO, Diesveld will oversee the upcoming Summer drill program and focus on strengthening the Company’s framework, particularly through deepened partnerships with local First Nations communities.
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“I am honored to lead Vacheresse Silver Corp. during such an early, but high-potential phase,” said Christian Diesveld. “Northern Ontario remains one of the world’s premier mining regional jurisdictions. As such, my immediate priority is to apply a disciplined, data-driven approach to our exploration targets whilst ensuring we remain lean, transparent, and a viable growth-oriented vehicle for our investors.”
Atheer, a leading Work Execution Platform for frontline teams, today announced the appointment of Teresa Fortescue as Chief Marketing Officer (CMO). She will lead global marketing, focusing on strengthening go-to-market execution, brand expansion, and pipeline growth as the company scales.
Fortescue brings enterprise software experience from Savant Labs, Five9, Adobe, Apple, and Autodesk. She is known for building focused, performance-driven marketing organizations that align closely with sales and deliver measurable impact.
As we continue to grow, her experience will help us tighten our positioning, build our brand, and drive significant pipeline.”
— Swaroop Kolli, President and Chief Product Officer at Atheer
“Teresa brings a focused strategy-to-execution mindset,” states Swaroop Kolli, President and Chief Product Officer at Atheer. “As we continue to grow, her experience will help us tighten our positioning, build our brand, and drive significant pipeline.”
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Atheer is expanding across industries, including energy, manufacturing, automotive, and life sciences, where companies are working to better connect frontline workers to systems, data, and AI-driven workflows and agents that guide safe, compliant execution.
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“Atheer is addressing real operational gaps as enterprises try to harmonize data and systems with their critical teams on the frontline,” said Fortescue. “Atheer solves this in a proven, practical way. I’m excited to join Atheer at this stage and elevate the clear, differentiated value Atheer brings to its customers.”
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