New research shows DTC shoppers are two times more likely to purchase a product after seeing an ad on CTV than on linear television Telaria, the complete software platform to manage…
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Free-Ad Supported Streaming Services Offer New Opportunities for Local Advertisers When consumers flip on their TVs, they aren't always just streaming their favorite content on a…
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Q4 and Full-year 2018 performance metrics highlight how evolving media consumption trends drive new opportunities for high-impact, brand-safe campaigns Extreme Reach, the complete…
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Acquisition of Leading Free Streaming Television Platform Marks Next Step in Viacom’s Evolution Viacom Inc. announced that it has entered into a definitive agreement to acquire Pluto…
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Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns Pluto TV, the leading free…
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Pandora, the largest ad-supported audio entertainment streaming service in the U.S., has entered into a preferred provider agreement for omnichannel attribution with InMarket's Location…
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Roku, announced that the company launched a new shopper data program to make TV advertising more precise and measurable for CPG marketers. Kroger Precision Marketing (KPM) plans to join…
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Tru Optik, one of the most widely used audience intelligence and data-management platform (DMP) across over-the-top (OTT) and Connected TV (CTV), today announced a partnership agreement…
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Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV),…
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Roku, Inc. announced that it has entered into an agreement to purchase Boston-based dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns.…
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