Page 194 – SalesTech Star

CoverManager and Zenchef Join Forces to Create a Leading European Restaurant Revenue Management Platform

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July 15, 2025

CoverManager and Zenchef Join Forces to Create a Leading European Restaurant Revenue Management Platform

Transaction combines two complementary players, establishing a leading restaurant technology solution provider with a large and diverse customer base in Europe and Latin America

CoverManager and Zenchef, two leading providers of digital solutions for restaurants and hospitality venues across Europe and Latin America, have announced their strategic decision to join forces, creating a European leader in restaurant revenue management.

A Strategic Combination Between Two Complementary Leaders

CoverManager and Zenchef are both innovative and independent players in the digitalization of the restaurant industry. Zenchef, which is well-established across Northern Europe, offers advanced tools to manage online reservations, customer relationships and digital visibility. Meanwhile, CoverManager brings a strong position in Southern Europe and Latin America, with a high-end platform focused on optimizing the guest experience, loyalty and yield management.

Together, the combined group will aim to provide restaurants with a comprehensive and independent Revenue Management Platform. This type of platform will move beyond reservation systems to deliver a powerful, AI and data-driven ecosystem that empowers restaurants to control every step of the guest journey – from discovery to loyalty – while maximizing revenue and profitability.

With a combined network of over 36,000 restaurants handling more than 650 million guest experiences annually across 20+ countries, the new group is set to emerge as a leading alternative to global platforms, committed to putting control back into the hands of restaurateurs. The platform’s tools empower restaurants to manage their digital presence, customer data and bookings without incurring commissions or relying on third-party intermediaries.

In addition, with a network of almost 800 Michelin-starred restaurants – including 60% of all Michelin-starred establishments in France and the Benelux, and 50% in Spain – alongside numerous other fine-dining destinations, the combined group will reinforce its position as a leader in the fine-dining segment.

Growth in a Digitally Transforming Restaurant Industry

By leveraging their complementary strengths, CoverManager and Zenchef will accelerate innovation and scale, delivering next-generation tools that meet the evolving needs of restaurants. Their shared vision is to enable restaurants to own their customer relationships and data, drive sustainable growth, and achieve profitability through independence and innovation.

The combined group will benefit from meaningful product synergies, accelerated geographic expansion, and a stronger value proposition in a fast-evolving hospitality sector. Industry trends such as digitalization, multi-channel inventory management and the growing need for direct guest relationships create a large market opportunity, valued at over €4 billion.

With over 500 employees and operations in 10 countries, the new group is well-positioned to lead this transformation.

Structure, Governance and Brands

The two companies will continue to operate under their respective brand names and retain their current headquarters — Zenchef in Paris, France and CoverManager in Seville, Spain — to ensure operational continuity for clients and partners. Both brands will remain independent to capitalize on their strong recognition and local expertise, ensuring founders and management teams continue to drive the strong performance of each business. A newly formed holding company will oversee both businesses. Thomas Jeanjean, CEO of Zenchef, will serve as the new group’s CEO.

Thomas Jeanjean, CEO of Zenchef: “This combination marks a major milestone in our mission to support restaurateurs with independent, high-performance tools. Together, we’re aiming to build the most robust, AI and data-driven ecosystem in the market – one that helps restaurants thrive and grow on their own terms. We look forward to working hand-in-hand with the CoverManager team to build the future of restaurant technology and accelerate our impact across Europe and globally.”

José Antonio Pérez, CEO of CoverManager: “By joining forces with Zenchef, we are building a gold standard in tech for the hospitality industry, allowing us to amplify our impact and accelerate our shared vision. This combination enables us to deliver even greater value to restaurants, empowering them to take control of their destiny in a highly competitive market and to deliver memorable guest experiences.”

PSG Equity, which has held a majority stake in Zenchef since 2022, will remain the majority shareholder of the combined group, continuing to support its next chapter of growth.

Edward Hughes, Managing Director at PSG Equity: “We are proud to support the combination of Zenchef and CoverManager, two exceptional European companies with complementary strengths and a shared commitment to restaurant success. This partnership reflects PSG’s strategy to propel European category champions with global potential, and we believe the new platform is well-positioned to transform how restaurants manage and grow their revenue.”

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Everflow Launches Traffic Health: Threat Monitoring To Keep Affiliate Revenue Flowing

STS News Desk

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July 15, 2025

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Everflow Launches Traffic Health: Threat Monitoring To Keep Affiliate Revenue Flowing

Latest platform innovation expands traffic loss prevention for performance marketers.

Everflow, recently named by mThink as the #1 partner marketing platform for 2025, announced a major platform advancement with the debut of Traffic Health, the first of its kind domain health and IP blacklists monitoring tool enabling businesses to protect against common security threats that negatively impact affiliate marketing performance.

Backed by Google Threat Intelligence, Traffic Health actively detects domain security issues to ensure website traffic stays safe, visible, and optimized. The robust suite of Traffic Health tools includes ad-blocker list detection, SSL monitoring, and real-time alerts, all accessible through an intuitive dashboard within the Everflow platform, providing a centralized view of domain health alongside regular affiliate traffic data.

“Traffic Health is about protecting what matters most, your revenue and your reputation,” said Sam Darawish, CEO and Co-Founder of Everflow. “By combining real-time domain monitoring with Google-scale threat intelligence, we’re putting domain health in the customer’s hands with the tools they need to spot issues early, act fast, and keep their traffic running without disruption.”

The introduction of Traffic Health marks an important step forward in preserving the integrity of tracking, conversion rates, and revenue streams within the Everflow platform. Thoughtfully designed to give businesses direct control over domain health, the intelligent threat monitoring tool represents more than a year of customer research exploring the top pain points around lost traffic, revenue, and partner trust.

In one case, an Everflow customer unknowingly lost 10 days of mobile traffic due to a blocked domain by Verizon USA, an incident Traffic Health would have flagged instantly. In yet another, an advertiser spent days investigating ad blocker-related issues that Traffic Health’s EasyList integration could have identified in real time. One top-performing affiliate even paused campaigns for several months after a customer IP was blacklisted, something Traffic Health would have surfaced immediately to preserve momentum and trust.

“This centralized solution provides a single place to manage all your domains, SSL certificates, and IPs,” explained Arshi Bhasin, Product Manager at Everflow. “You can see everything at a glance, track domain uptime, and share important information with your team and partners, helping prevent issues before they happen.”

Read More: Break Your Bias: The Cost Of Cutting Corners When Choosing A CRM

Traffic Health reflects Everflow’s commitment to digital innovation in an increasingly sophisticated threat landscape. With preventative monitoring and proactive alerts, the new tool empowers brands to stay ahead of blacklisting, conversion loss, and partner disruptions, protecting performance and revenue at every level.

Traffic Health joins an expanding lineup of high-value enhancements focused on transparency, automation, and loss prevention, including Everflow Pay and Flowchart Visualization, all inspired by the growing needs of businesses to streamline, simplify, and safeguard affiliate marketing performance.

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SalesTechStar Interview with Sahil Rekhi, Chief Revenue Officer at Graia

Paroma Sen

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July 15, 2025

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SalesTechStar Interview with Sahil Rekhi, Chief Revenue Officer at Graia

Sahil Rekhi, Chief Revenue Officer at Graia chats about the benefits of using agentic AI to craft more intuitive experiences across sales and marketing cycles in this SalesTech Star interview:

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Hi Sahil, tell us about yourself and your role at Graia.

I’m Sahil Rekhi, Chief Revenue Officer at Graia. I lead our global revenue strategy, overseeing sales, partnerships and market expansion. My focus is to help enterprises unlock new value through Agentic AI and intelligent contact center solutions. With decades of experience in transforming customer experience and AI domains, my role is to bridge cutting-edge innovation with measurable business outcomes—accelerating revenue and elevating both customer and employee experiences.

What makes your GenAI platform for user and customer interactions different?

Graia stands apart because we’ve reimagined the entire AI-powered engagement stack from the ground up. Unlike most players that bolt AI onto legacy systems, our platform natively fuses Agentic Contact Center-as-a-Service (CCaaS) capabilities with an Agentic AI agent orchestration layer. This means our customers don’t just automate tasks—they create intelligent agents that reason, act and adapt across complex workflows in real-time.

Additionally, we own the full stack—both the contact center infrastructure and the AI—which gives Graia unmatched agility, control and depth. Most importantly, we’ve built the system to be empathetic by design, blending human-like interactions with intelligent decision-making for a truly elevated experience.

How are you seeing AI impact the way customer interactions are led or planned today in terms of workflows?

AI has shifted customer workflows from static, reactive processes to dynamic, proactive journeys. We’re now seeing leading enterprises design experiences not just around inbound queries but around predicted needs—thanks to real-time data analysis, context-aware agents, and predictive orchestration.

Gartner predicts that by 2029, Agentic AI will autonomously handle 80% of standard customer queries, reduce operating costs by approximately 30%, and free up teams to focus more on high-value, growth-driven interactions.

With Agentic AI, workflows are no longer linear. Agents can take initiative, interpret customer intent, retrieve knowledge, and coordinate actions across systems autonomously. It’s transforming how businesses think about support—not as a cost center, but as a growth engine.

What will customer service look like in the future in your view as AI starts permeating varied aspects of this business function?

The future of customer service will be deeply agentic—autonomous, predictive and hyper-personalized. AI agents will act as trusted copilots, handling everything from first contact to resolution, and even post-interaction follow-ups.

We’re already seeing early signs of this shift. In a recent Gartner survey conducted among enterprise decision-makers, 64% stated that they are pursuing significant Agentic AI initiatives within the next six to 12 months in their organizations.

Traditional tiered support models will dissolve, replaced by intelligent service layers where AI handles most interactions and humans are brought in only for exceptions or strategic moments. But beyond efficiency, service will become more human—not less—because AI will empower organizations to understand context, sentiment and intent at scale.

Why is it becoming more and more crucial for AI systems to be built with empathy in mind?

According to Cisco’s global research report, 89% of customers say they value a blend of AI efficiency and human connection. In other words, people don’t just want fast responses—they want to feel understood. That’s where empathy comes in.

As AI takes on more responsibility in customer interactions, it’s not enough for it to be intelligent or responsive—it also needs to be emotionally attuned.

AI agents must be engineered to listen, understand and respond with contextual sensitivity to ensure that customers feel heard, not handled. Empathy isn’t just a feature—it’s a foundation. In high-stakes moments, such as complaints, cancellations or confusion, the difference between churn and loyalty often comes down to how a customer feels and whether they feel understood.

Can you highlight a little about some of the top global brands that have successfully deployed AI for customer support and customer service functions?

Across the global AI landscape, we’re seeing brands such as Bank of America, IKEA, Vodafone, and Emirates lead the charge in adopting AI for CX. These organizations are not just deploying AI to reduce costs—they’re strategically transforming their customer engagement models to create intelligent, emotionally resonant, and proactive service experiences that set them apart in competitive markets.

Together, these brands represent the future of customer experience—one where empathy, intelligence, and automation work in concert to deliver lasting value.

About Graia
About Sahil Rekhi

About Graia

Graia is an Agentic Contact Center-as-a-Service (CCaaS) and GenAI platform purpose-built to deliver more empathetic, intelligent, and autonomous customer experiences at scale. By combining deep customer experience (CX) expertise with proprietary Agentic AI and fully owned CCaaS IP, Graia helps enterprises drive revenue, enhance productivity, and scale support with confidence.

Unlike traditional platforms, Graia adapts in real-time, interpreting user intent, tone and behavior to personalize interactions across service, sales and operations. Graia’s conversational and GenAI models prioritize the user’s perspective, allowing brands to deliver human-like responsiveness and bring a new level of understanding to every user interaction.

About Sahil Rekhi

Sahil is a GTM leader with a proven track record, with 20 years of industry experience covering development & GTM of Customer Experience, AI , and Communications Solutions globally to businesses of all sizes, to drive accelerated revenue growth.

At Graia, Sahil is responsible for all aspects of sales and marketing, ensuring revenue performance globally. This includes demand generation, brand awareness, and all sales via direct sales, partner sales, and strategic alliances. Before Graia, Sahil was responsible for all indirect revenue globally via partner sales at Kore.ai.

Fielo expands B2B commerce loyalty capabilities to help global enterprises accelerate retention and revenue

STS News Desk

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July 15, 2025

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Built on Salesforce, Fielo’s platform gives B2B brands the tools to drive repeat purchases, grow customer lifetime value, and deepen buyer relationships

As global B2B enterprises face increasing pressure to retain customers, protect margins, and deepen digital engagement, Fielo has expanded its Salesforce-native Commerce Loyalty capabilities to help leaders respond with speed and scale.

Purpose-built for Salesforce Commerce Cloud, Fielo enables brands to deliver intelligent, scalable loyalty programs that reward high-value buyer behaviors—such as repeat purchases, contract renewals, product bundling, and engagement.

By activating first-party data, brands unlock a powerful engine for predictable, profitable growth across key accounts.

“B2B Loyalty is no longer optional—it’s a strategic lever for protecting revenue and defending market share. Fielo empowers revenue, product, and IT leaders to activate loyalty with real speed, real data, and zero custom code”, said Sanjay Agarwal, CEO of Fielo.

Fielo transforms Commerce Cloud into a loyalty-powered revenue engine, uniting product, digital, marketing, and IT around the customer.”

— Sanjay Agarwal, CEO of Fielo.

WHY FORWARD-THINKING ENTERPRISES ARE TURNING TO LOYALTY

Loyalty is now a board-level priority in B2B. Buyers expect recognition, personalization, and value—not just transactions. Fielo enables global enterprises to:

● Drive Revenue Through Retention – Boost reorders, renewals, and lifetime value through tiered and personalized incentives
● Expand Margins Without Discounting – Incentivize bundles, subscriptions, and cross-category purchases
● Accelerate Digital Adoption – Drive self-service and portal behavior across regions or business units
● Capture First-Party Intelligence – Fuel more effective sales and marketing actions with loyalty-derived insights

“Without a loyalty strategy, B2B brands risk losing digitally savvy buyers to competitors offering more personalized, value-rich experiences,” adds Agarwal.

BUILT TO SCALE WITH SALESFORCE COMMERCE CLOUD

Fielo is 100% native to Salesforce, offering unmatched speed-to-value, trusted security, and deep integration across business functions:

● No-Code Configuration – Launch, test, and iterate loyalty programs without development delays
● Drag-and-Drop Lightning Components – Seamlessly embed loyalty widgets into Commerce Cloud pages
● Real-Time Analytics – Monitor program impact directly in Salesforce dashboards
● Unified Customer Intelligence – Loyalty data flows across Sales, Service, and Marketing Cloud for true 360° engagement
● Enterprise-Grade Scale – Built to handle millions of interactions with full Salesforce reliability and compliance

“Fielo transforms Commerce Cloud into a loyalty-powered revenue engine—uniting product, digital, marketing, and IT around the customer.”

ENTERPRISE LEADERS ARE ALREADY SEEING IMPACT

Across manufacturing, distribution, and CPG, Salesforce Commerce Cloud customers are using Fielo to:

● Increase digital channel retention and order frequency by double digits
● Launch global loyalty programs with zero custom code
● Unlock new revenue streams by rewarding both direct and channel buyers
● Expand loyalty-driven buying across business units and geographies

Whether you lead IT, commerce, or growth strategy, Fielo equips your teams to activate loyalty as a scalable, profitable, and fast-moving advantage.

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Cloudify Launched QuickBooks Integration for HubSpot to Streamline Sales-to-Finance Operations

STS News Desk

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July 15, 2025

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Cloudify Launched QuickBooks Integration for HubSpot to Streamline Sales-to-Finance Operations

QuickBooks Integration for HubSpot is an extremely useful integration that connects HubSpot with QuickBooks and allows businesses to synchronize their contacts and invoices through our seamless solution. By offering a flexible and intuitive user interface for managing customer data and creating invoices, the integration streamlines the invoicing process, reduces errors, and helps businesses improve data quality and consistency.

“Many businesses lose valuable time managing manual invoicing and constantly switching between platforms,” says Steve Klein, CEO at Cloudify. “Our QuickBooks integration for HubSpot solves this by completely eliminating this bottleneck, allowing teams to focus on growth instead of administrative tasks while maintaining perfect data accuracy between systems.”

Key Features and Benefits:
– Automatic Deal-to-Invoice/Estimate Conversion: Transform deals into QuickBooks Online invoices or estimates instantly as they progress through sales pipelines.
– Real-Time Financial Data Syncing: Display up-to-date QuickBooks financial information directly within HubSpot company or contact records.
– Instant Notifications with One-Click Replay: Receive immediate feedback on sync actions with the ability to quickly fix and replay failed integration attempts.

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ThroughPut and Aankhen launch breakthrough SKU-level tariff management decision acceleration product

STS News Desk

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July 15, 2025

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ThroughPut and Aankhen launch breakthrough SKU-level tariff management decision acceleration product

Leveraging CFO-approved data for proactive & targeted management of global & local material strategy

ThroughPut.AI, the supply chain decision intelligence pioneer, announced a strategic partnership with Aankhen, a financial supply chain software platform integrating procurement, logistics, and finance costs through digital twin technology, to deliver the most advanced Tariffs financial mitigation solution and bridge the gap between operational efficiency and financial liquidity across global supply chains.

The joint offering combines ThroughPut’s real-time AI-driven supply chain decision intelligence and inventory optimization capabilities with Aankhen’s fiChains™ financial supply chain digital twin technology to provide actionability into the flow of capital across complex supply chains and establish a sustainable and continuously scalable global solution to address Tariffs uncertainty. By integrating these powerful solutions, Aankhen’s fiChains™ solution will provide financial costs at a SKU level to ThroughPut to optimize inventory, pricing, and profitability and ThroughPut’s Decision Intelligence Platform will empower organizations with strategic and holistic AI-powered, prioritized recommendations to unlock working capital, increase procurement agility, and reduce operational risk – all without increasing complexity or manual intervention.

“Since the tariffs started, ThroughPut’s customers have been asking for an advanced tariff management solution that provides the best “new price” estimate of an item,” said Ali Raza, CEO and Founder of ThroughPut.AI. “A lot of companies need to re-examine every item that they sell and source, especially whether it makes sense to stress-test pricing or eliminate the offering altogether. After searching the entire market, we realized Aankhen was the only company that had these capabilities. Current ThroughPut users can leverage Aankhen’s fiChains offering to enable proactiveness and accelerate reactiveness. Aankhen CEO Subhash Chowdary has a track record of transforming supply chains for companies like Nestle, Lockheed, Dell, and other leading supply chains. We have started our Go-To-Market process to get this joint-offering to the right decision makers. If you are a CFO who wants to focus on the right items and get the numbers right, we can make an impact before the August 1st deadline”.

A New Paradigm for Operational and Financial Synergy

As businesses contend with tighter margins, volatile demand, and fragile supplier ecosystems, supply chain leaders are increasingly seeking intelligent solutions that offer not just visibility, but actionable foresight and seamless automation capabilities. This partnership delivers on that demand by integrating:

AI-powered demand sensing, forecasting, and inventory rebalancing
Financial supply chain visibility and automation across procurement, logistics, and finance
Automation of cross-functional processes to reduce manual effort and improve decision-making agility
Gain in-context visibility to financial facts across your Physical Supply Chain
Improve Agility & Resilience with forward looking visibility
Plan with forward looking financial visibility
Ensure planned financial outcomes with certainty
Automate financial cross-functional dependencies across Finance, Procurement, Logistics, Product Engineering, Suppliers, Carriers to mitigate Tariffs
Accelerate time-to-decision, time-to-change, time-to-implement

This unified approach is designed to eliminate silos, reduce procurement cycle times, and de-risk supplier relationships – while preserving cash flow and meeting fulfillment targets more reliably.

Designed for Impact, Built for Scale

The integrated solution is especially suited for capital-intensive sectors like automotive, aerospace, industrials, energy, and pharmaceuticals – industries where ThroughPut.AI has historically helped customers reduce delays, rebalance inventories, improve supplier responsiveness, and boost profitability.

Customers leveraging ThroughPut’s AI capabilities have seen measurable improvements in operational throughput, supply-demand alignment, and working capital optimization. The partnership with fiChains enhances these outcomes by synchronizing financial flows with physical supply chains and automating decision-critical processes.

“At Aankhen, we believe the future of procurement is autonomous, intelligent, and trust-driven,” said Subhash Chowdary, Founder and CEO of fiChains. “ThroughPut brings operational foresight. We bring the execution muscle. Together, we’re enabling enterprises to act faster – and with confidence – across sourcing, logistics, finance, and supply chain resilience.”

The partnership underscores both companies’ shared mission to help customers navigate complex supply chain realities with purpose-built technologies that deliver results – without costly rip-and-replace implementations or long onboarding cycles, a hallmark of ThroughPut’s rapid time-to-value approach.

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QAD Accelerates Operational Transformation with Appointment of Robin Colman as Chief Operating Officer

STS News Desk

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July 15, 2025

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QAD Accelerates Operational Transformation with Appointment of Robin Colman as Chief Operating Officer

Colman to lead SaaS acceleration, customer experience transformation, and enterprise-wide modernization

QAD Inc., the company transforming manufacturing and supply chains with intelligent, adaptive cloud solutions, announced the appointment of Robin Colman as Chief Operating Officer, a newly created role that signals QAD’s deep commitment to operational excellence and customer-centric growth.

Robin brings exactly the kind of leadership we need at this moment”
— Sanjay Brahmawar, CEO of QAD

As COO, Colman will lead a cross-functional organization responsible for Customer Success, Customer Support, IT, Revenue Operations, and a newly formed Transformation Office. He will also play a key role in driving QAD’s value creation agenda through strategic M&A and disciplined execution across the business.

“Robin brings exactly the kind of leadership we need at this moment,” said Sanjay Brahmawar, CEO of QAD. “We are entering a new phase of growth and innovation at QAD—reimagining how customers experience our platform and services. Robin has a track record of building high-performing teams, leading transformation at scale, and relentlessly focusing on customer value. His global perspective and deep operational experience will help us scale with precision and purpose.”

Colman brings over 15 years of experience in global enterprise software, having held leadership roles across North America, Europe, and the Middle East. Most recently, he served as SVP of Strategy, Transformation and Corporate Development at Software AG, where he spearheaded an ambitious transformation agenda and earned recognition for his people-first leadership and disciplined operational execution. He has also held senior roles at Premier Farnell and IBM, building on his early foundation in engineering and systems thinking.

“This is exactly the right moment to join QAD,” said Robin Colman, COO of QAD. “The manufacturing sector is evolving quickly—and QAD is uniquely positioned to lead. Technologies like agentic AI are unlocking new frontiers for productivity, but taking advantage requires more than great software. It demands operational focus, strategic clarity, and execution at pace. That’s where I’ll be focused: delivering the consistency and customer experience that set QAD apart.”

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Revefi Partners with MIP to Deliver Groundbreaking AI Agent for Data Spend Optimization in Australia and New Zealand

STS News Desk

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July 15, 2025

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Revefi Partners with MIP to Deliver Groundbreaking AI Agent for Data Spend Optimization in Australia and New Zealand

Revefi has entered an exclusive distribution partnership with MIP (Aust) Pty Ltd to bring its AI-driven data-spend optimization agent, to ANZ.

Revefi, a pioneer in Automated Cloud DataOps and FinOps, announced a strategic distribution agreement with MIP (Aust) Pty Ltd, a leading technology distributor in the Australia and New Zealand (ANZ) region. This partnership will bring Revefi’s groundbreaking AI Agent for Data Spend Optimization, Raden, to enterprises across Australia and New Zealand, enabling them to achieve unprecedented cost reduction and operational efficiency in their cloud data environments.

The challenges of managing escalating cloud data costs and ensuring data quality are universal. Revefi’s approach is a truly differentiated solution that directly addresses these pain points.”

— Steve Hitchman

The growth in AI, spiraling data volumes and the increasing adoption of cloud data warehouses such as Snowflake, Databricks, Google BigQuery, and AWS Redshift have introduced significant complexities and escalating costs for organizations. Traditional, manual approaches to data management, FinOps, and performance optimization are falling short, leading to inefficiencies, unexpected expenditures, and a reactive stance on critical data operations.

Revefi addresses these challenges with its autonomous AI Agent, Raden. Raden unifies Automated FinOps, Automated DataOps, Automated Performance Optimization, Automated Data Observability, and Automated Usage and Insights into a single, self-driving, zero-touch platform. Revefi has delivered up to a 60% reduction in cloud warehouse costs with greater than 100% annual ROI, with results often in minutes, not months. Global enterprises such as Verisk, AMD, Stanley Black & Decker, and Oceanspray have unlocked massive efficiencies, time and money savings and can now redirect valuable resources towards innovation.

MIP (Aust) Pty Ltd, with its strong market presence and expertise in the ANZ technology landscape, is uniquely positioned to introduce Revefi’s innovative solution to a region grappling with the complexities of cloud data spend. Under this exclusive agreement, MIP will be responsible for sales, marketing, distribution, and first-line support of the Revefi solution in ANZ.

“This partnership with MIP marks a pivotal moment for Revefi’s global expansion and our mission to overhaul legacy data operations,” said Sanjay Agrawal, CEO of Revefi Inc. “The Australian and New Zealand markets are rapidly adopting cloud data platforms, and with that comes the critical need for automated spend optimization. MIP’s deep understanding of the local market and their commitment to innovative solutions make them the ideal partner to deliver Raden’s transformative capabilities, helping enterprises unlock massive efficiencies and ROI from their data investments.”

“We are incredibly excited to partner with Revefi and bring their AI Agent to our customers in Australia and New Zealand,” said Steve Hitchman, Group Managing Director at MIP (Aust) Pty Ltd. “The challenges of managing escalating cloud data costs and ensuring data quality are universal. Revefi’s self-driving, zero-touch approach is a truly differentiated solution that directly addresses these pain points. It complements our existing portfolio by providing a powerful capability that will enable our customers to gain financial and operational control over their data infrastructure, driving real, measurable business value.”

This collaboration will empower enterprises in Australia and New Zealand to move beyond reactive cost control to a proactive, autonomous data management strategy, ensuring their data infrastructure is not only robust and reliable but also highly cost-efficient.

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FourthSquare Acquires VSG Commerce, Expanding its Digital Commerce and Customer Experience Capabilities

STS News Desk

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July 15, 2025

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FourthSquare Acquires VSG Commerce, Expanding its Digital Commerce and Customer Experience Capabilities

FourthSquare has acquired VSG Commerce, a recognized expert in e-commerce strategy to bolster its enterprise cloud and AI offerings. This move enhances FourthSquare’s capabilities in digital commerce, user experience design, and system integration, while VSG’s team will join FourthSquare’s global network to deliver expanded resources and end-to-end digital transformation solutions to clients.

FourthSquare, a leading global provider of enterprise cloud solutions and AI and Data services, announced the acquisition of VSG Commerce, a trusted expert in e-commerce strategy, implementation, and managed services. This strategic acquisition strengthens FourthSquare’s position as a premier partner for organizations seeking to modernize and accelerate their digital commerce operations.

Founded in 2009, VSG Commerce has built a reputation as a go-to partner for Fortune 500 companies and mid-market leaders, providing cutting-edge solutions across Oracle Commerce (ATG, OCC), Shopify, Big Commerce, Magento, and other leading platforms. Their deep domain expertise, combined with a proven track record of successful commerce implementations, complements FourthSquare’s growing portfolio of ERP, HCM, AI, Data, and industry-specific solutions.

FourthSquare and VSG together will help organizations drive more personalized, scalable, and profitable customer experiences.

“Digital commerce has become mission-critical for every industry,” said Venkatash Kovela, CEO of FourthSquare. “VSG Commerce brings exceptional talent, proven expertise, and a shared commitment to delivering measurable business value to our clients. Together, we will help organizations drive more personalized, scalable, and profitable customer experiences.”

The acquisition enhances FourthSquare’s Oracle Cloud and AI practices while adding specialized capabilities in e-commerce strategy, user experience design, system integration, and ongoing managed services. VSG Commerce’s leadership team and employees will join FourthSquare, integrating seamlessly into its global delivery network.

“Our team is excited to join forces with FourthSquare,” said Vince Vachio, Founder and CEO of VSG Commerce. “We’ve always been focused on driving real business outcomes for our clients. With FourthSquare’s global reach, complementary services, and shared customer-first philosophy, we can deliver an even greater impact at scale.”

The acquisition is effective immediately. Existing VSG Commerce clients will continue to receive the same high-quality service, now with access to a broader set of resources, cloud capabilities, and end-to-end digital transformation offerings.

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Constant Contact Names Smita Wadhawan as Chief Marketing Officer

STS News Desk

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July 14, 2025

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Constant Contact Names Smita Wadhawan as Chief Marketing Officer

Seasoned marketing leader brings deep SMB experience from GoDaddy, Intuit, PayPal and SimplePractice

Constant Contact, a leading provider of digital marketing tools for small businesses and nonprofits, announced that Smita Wadhawan has joined the company as Chief Marketing Officer.

Wadhawan will oversee all aspects of marketing, including brand, customer acquisition, lifecycle marketing, product marketing, and partner marketing. She will be a key partner to the organization, accelerating growth across both direct and indirect channels, enhancing brand visibility, and exposing the company’s value proposition among small businesses and nonprofits as she continues to elevate, enhance, and promote the brand.

“Smita stood out as a marketing leader with a rare combination of strategic depth and operational excellence, especially when it comes to understanding and connecting with small businesses,” said Frank Vella, CEO of Constant Contact. “As we continue to invest in delivering more powerful solutions for small businesses, Smita’s product-centric approach to marketing, coupled with her demand generation expertise, will help us reach more customers, drive stronger engagement, and grow our impact.”

Wadhawan brings more than 15 years of marketing leadership experience at high-growth, customer-centric companies, with a particular focus on small and midsize business (SMB) audiences. She has held key roles at highly regarded organizations, including GoDaddy, Intuit, PayPal, and, most recently, SimplePractice, where she was recognized as one of the Top 50 CMOs by the National Diversity Council in 2024.

“I’ve long admired Constant Contact’s mission and commitment to small businesses, and I’m thrilled to join a company with such a strong legacy and focus on this community,” said Wadhawan. “Small businesses trust Constant Contact to help them communicate their brand value, connect with customers, and drive growth. I’m excited to bring a fresh perspective to our marketing strategy to better demonstrate our value as a strategic partner in their long-term success.”

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Transaction combines two complementary players, establishing a leading restaurant technology solution provider with a large and diverse customer base in Europe and Latin America

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Latest platform innovation expands traffic loss prevention for performance marketers.

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Sahil Rekhi, Chief Revenue Officer at Graia chats about the benefits of using agentic AI to craft more intuitive experiences across sales and marketing cycles in this SalesTech Star interview:

__________

Hi Sahil, tell us about yourself and your role at Graia.

What makes your GenAI platform for user and customer interactions different?

How are you seeing AI impact the way customer interactions are led or planned today in terms of workflows?

What will customer service look like in the future in your view as AI starts permeating varied aspects of this business function?

Why is it becoming more and more crucial for AI systems to be built with empathy in mind?

Can you highlight a little about some of the top global brands that have successfully deployed AI for customer support and customer service functions?

Built on Salesforce, Fielo’s platform gives B2B brands the tools to drive repeat purchases, grow customer lifetime value, and deepen buyer relationships

Leveraging CFO-approved data for proactive & targeted management of global & local material strategy

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Colman to lead SaaS acceleration, customer experience transformation, and enterprise-wide modernization

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Revefi has entered an exclusive distribution partnership with MIP (Aust) Pty Ltd to bring its AI-driven data-spend optimization agent, to ANZ.

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