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Appian Appoints Americo Mazzotta as Vice President of EMEA Sales
Sales & Marketing
STS News Desk

Appian Appoints Americo Mazzotta as Vice President of EMEA Sales

Seasoned software industry leader to drive growth and adoption of the Appian Platform in the region Appian, a leading enterprise platform for process orchestration and automation, is pleased to announce the appointment of Americo Mazzotta as Vice President of EMEA Sales.

B2B technology
STS Staff Writer

Types of B2B content and when to use them in your buyer’s journey

When it comes to business-to-business (B2B) marketing and sales, content is the backbone that holds everything together. B2B content, whether it’s blog posts, whitepapers, or webinars, serves a dual purpose. It not only educates potential customers about products or services

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