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Organizations of all sizes can now respond to a broad set of information requests with a single unified platform Responsive, the leader in Strategic Response Management (SRM) software, unveiled the industry’s first SRM platform at the Forrester B2B Summit North

Unveiled at B2B Summit North America, the Forrester Opportunity Lifecycle framework breaks through silos to align marketing programs to revenue opportunity New research unveiled at Forrester’s B2B Summit North America, which kicked off, asserts that changing buyer behaviors and expectations require




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