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Intent data not only revolutionizes sales and marketing strategies by providing critical, timely insights into specific customer interests and behaviors, but its spikes can also depict major company decision-making in real time: _______ The digital revolution has thrown business into

In the intricate world of B2B transactions, the buying committee stands as a pivotal element. This group consists of various professionals within an organization, each playing a distinct role in the technology purchasing decision process. From gatekeepers and influencers to




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