Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only when done in a thoughtful
Loyalty isn’t dead — but traditional loyalty programs are dying. And businesses are earning loyalty through relevance. For retail marketers, the loyalty program is a
The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and flashing lights.” The same mindset
There is no doubt that the shift to “learning from experience” aka learning from data is transforming Marketing as we know it. Artificial Intelligence solves the most nagging
Most business leaders have to think about succession planning, but how many of them are
The future of salestech and even sales leadership is undergoing a drastic change and the
Event marketing is a strategy used by marketers to promote their brand, product, or service.
Salestech, by default, is meant to enhance the productivity and output of every sales member
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