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A top of funnel focus requires building relationships early for first dibs on relevant targets. Interactions with those targets as well as bankers/executives in the sector reveal valuable information; connecting all threads over time may uncover intelligence that can help

Patricia Fripp rightly quoted, “You don’t compete on price. You compete on relationships.”. Lead generation is also about bringing in people to establish long-lasting relationships. You pool in people, make them interested in everything that your business sells, and maintain




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