For sales and marketing teams, technologies that deliver instant insights will continue to be in high demand while other parameters like intent data, key changes in an account’s…
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IQVIA introduced OCE Optimizer, an innovative solution that empowers life sciences companies to plan and refine marketing engagements with healthcare providers (HCPs) on demand. OCE…
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In a virtual selling world, refocusing efforts on outbound strategies and a sound digital messaging will soon become more than just a priority for sales and marketing. Catch this…
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Focus on two main key elements during this trying time –> communication and better collaboration shares Tricia Bonora, Vice President, Channels at OPAQ in this interview where she…
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"The role of a tech salesperson has evolved in multiple ways and it’s continuing to evolve," shares Tim Nash, Healthcare Head of Global Sales at Virtustream. In the “old days” sales…
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Value selling is a concept that needs to scale across your entire organization and this requires having a program in place to enable sellers at different levels shares Jim Christen, COO…
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For any organisation, knowing one's client, especially their buying intentions and behavior is extremely crucial. A good way to understand this is by carefully tracking and analyzing…
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When companies build their sales tech stacks, they need to be cognizant of the different roles on their selling teams cautions Liz Pulice, VP of Sales Enablement at Brainshark. Catch…
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Interactive agency Inhance Digital  announced the availability for their Virtual Exhibit and Event Platform, (VEEPTM). Through a simple web browser interface, users can enter a…
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Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, announced the ability for their Kaon High Velocity Marketing Platform to…
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