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Latest shopping trends survey finds 77% of consumers are more interested than ever before in earning cashback rewards for shopping, while 60% will spend more if they have access to deals or coupons Wildfire Systems, an innovative financial technology platform

The rise of generative AI, macroeconomic challenges, and rapidly changing customer expectations has created a retail landscape that demands new strategies. Yet perhaps it is not just a new strategy that businesses need, but a new position that is focused




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