As COVID-19 evolves, companies must proactively approach their communication strategy while aligning with their brand’s purpose. When a crisis first hits—whether it be a data
The world has changed. Are your tech leaders prepared? As Google put it on their 2019 research review, “consumer journeys have become ever messier, resembling
The most recent stats show that, in the first quarter of 2020, over 8 million active advertisers were using Facebook to promote their products and
Once upon a time, 2020 was supposed to be a year of promise. The George W. Bush administration in the early 2000s touted it as
In B2B sales and marketing, it is never a good idea to assume that your
Data privacy and protection is a crucial matter of concern today, and businesses have been
Sales automation enables sales teams to concentrate on critical activities by relieving them of administrative
Often times, B2B sales is considered challenging. But one of the greatest things in B2B
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