According to Forrester’s 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor’s website or
Sales representatives can no longer contact prospects through just a single or a couple of communication channels in the digital first era. Sales outreach has changed and now includes several touchpoints as a vital component. Salespeople now interact with prospects
It’s clear that consumers are keeping the holiday cheer alive well beyond December. From the Christmas in July trend to the growing habit of putting up trees and lights as early as November, the festive spirit is no longer confined to the
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